BRAND STANDARDS GUIDELINE TABLE OF CONTENTS
INTRODUCTION ...... PAGE 3 LOGO GUIDELINES ...... PAGE 4 BRAND TYPOGRAPHY ...... PAGE 12 VISUAL DESIGN ELEMENTS ...... PAGE 17 TEAM MARKETING ...... PAGE 24 POWERPOINT ...... PAGE 27 MERCHANDISING/CLOTHING ...... PAGE 30 CONTACT INFO ...... PAGE 33 INTRODUCTION
Welcome to the new brand standards guideline for the ASEAN Basketball League logo mark and brand. This new dynamic brand will help convey the powerful messaging of the ASEAN Basketball League while increasing the awareness of the many diverse teams, events, resources and opportunities offered by the ASEAN Basketball League.
This brand standards guideline will serve as the foundation for all current and future stationery, collateral, marketing and digital design, advertising, etc. Please use this guideline as the principal resource for colors, sizing, font placement and usage, and overall specifications for the ASEAN Basketball League brand. COLOR SPECIFICATIONS
The power of the brand is in its potency in just 2 colors. With the exception of any one color logo applications, the ABL logo should not deviate from these two colors.
4 COLOR: C:0, Y:95, M:100, K:0 WEB: EE3124
PMS 485
4 COLOR: C:0, M:42, Y:100, K:1 WEB: F6A01A
PMS 138
When the logo is printed on dark backgrounds WHITE is added to bold up the ABL nameplate. LOGO DIMENSIONS
1 1/2 B CLEAR SPACE AROUND LOGO
The B in “BASKETBALL” serves as the central sizing indicator. The logo disk contains the brand mark with the correct dimensional layout but this page serves as a final guideline for the sizing of the logo and the appropriate clear space around the logo.
1/2 B DIMENSIONAL INDICATOR
MINIMUM SIZE: 1/2” HORIZONTAL LOGO
The horizontal logo retains the same sizing format as the vertical logo. Below are the specifications for the horizontal version.
CLEAR SPACE
MINIMUM SIZE: 1.25” 1 COLOR SPECIFICATIONS
The ABL logo translates easily to a single color, making it perfect for matching with team colors, etc. The logo should predominantly stay within the 2 color Pantone Family or the Black/Grayscale Family.
For backgrounds with other dark colors, such as an ABL franchise team’s promotional material, the logo should be printed in the WHITE, single color version. CORPORATE SPONSORS
In the event of a corporate sponsor, the logo should not break the plane of 1/2 of the B. The logo should also fit comfortably next to the basketball in the logo mark and be given plenty of white space around the company’s logo and the ABL logo mark.
If the color of the corporation’s logo is different than the two Pantone colors of the logo, the corporations new colors should be used, but under no circumstance should the ABL logo colors ever be changed. If the addition of the corporations colors present cost challenges, the corporate sponsor should consider having their logo modified to PMS 485.
ABL LOGO MARK ONLY
If the corporate sponsor logo is used with just the ABL logo mark, the corporate sponsor logo must sit above the ABL logo mark with the following amount of clear space. If the corporate sponsor logo is considerably vertical in format, we recommend that the sponsor use a horizontal version of their logo. BACKGROUNDS
The ABL logo has been designed to work on a variety of backgrounds using either the full color or 1 color version. Below are some examples of proper logo/background usage as well as prohibited usages. Note: the mutliple color bars here are to show colors only, the logo SHOULD NEVER be placed over mutliple color blocks.
UNACCEPTABLE
Logo on Black Background Logo on 85% Black (or higher) and Logo on dark graphic background The logo should never be placed (in any format) darker color backgrounds on any background that makes the logo difficult to view.
Logo on white or 20% Black Logo on light background Logo on dark-medium color, any color Logo on light-medium color, or any Black (or lighter) Background that matches the logo or any Black tint over 50% tint under 50% SINGLE COLOR VARIATIONS
Because the logo is so dynamic in a single color, variations to the design can be presented, as long as they don’t deviate from the brand standards presented previously. Some examples follow here.
TONE ON TONE GRAYSCALE OR SINGLE COLOR LOGO WITH A UNIQUE RENDERED BACKGROUND When appling onto a single color background, ONLY use white or a tint of that color for the logo, do not introduce a new color for the logo. BRAND VIOLATIONS
CHANGING ANY ASPECT OF THE 2 COLORS PLACING LOGO IN COLOR ON TOP OF DIFFERNT COLOR ADDING NEW COLORS TO THE LOGO
DISTORTING OR TILTING THE LOGO MODIFYING THE SIZE SPECIFICATIONS OF THE LOGO MODIFYING THE FONT SIZE OR PLACEMENT TYPOGRAPHY
BRAND TYPOGRAPHY LOGO TYPEFACES
The typefaces used in the logo have been modified slightly, but they are based on the following fonts:
“ASEAN” - BANK GOTHIC MEDIUM ABCDEFHIJKLMNOPQRSTUVWXYZ
“BASKETBALL LEAGUE” - ITC AVANT GARDE GOTHIC MED COND. ABCDEFHIJKLMNOPQRSTUVWXYZ abcdefhijklmnopqrstuvwxyz
USES IN TEXT/BODY COPY
When “ABL” is used in text, the letters must always be capital- ized and only sansserif fonts should be used, never serif fonts.
ABL Abl abl ABL ACCEPTABLE BRAND TYPOGRAPHY
PRINT TYPEFACES
Consistent typography is important for establishing a strong branded look. Three font faces have been chosen for the ASEAN Basketball League to establish the right look and feel in each prospective use.
Titles and Main Headings ITC Avant Garde Gothic Medium Condensed ITC AVANT GARDE GOTHIC MED COND. ABCDEFHIJKLMNOPQRSTUVWXYZ Stationery and Other Non-Text Block Type abcdefhijklmnopqrstuvwxyz ITC Avant Garde Gothic Medium Condensed
Subtitles and Body Copy Futura Book FUTURA BOOK
Body copy should be no less than 10 pts in size. ABCDEFHIJKLMNOPQRSTUVWXYZ 11 to 12 pts is preferred, space permitting. abcdefhijklmnopqrstuvwxyz
Web Addresses Italicize all web addresses, www.aseanbasketballleague.com to differentiate them from the body copy. BANK GOTHIC MEDIUM ABCDEFHIJKLMNOPQRSTUVWXYZ Specialized Opportunities For a change in typeface and for really dramatic captions, Bank Gothic Medium can be used. BRAND TYPOGRAPHY
WEB TYPEFACES
When dealing with type considerations in the online (or on-screen) medium, consistency is just as important. However, due to the fact that most users do not own the professional typefaces used in our printed materials, and the fact that some web browsers will only display fonts installed on the viewing system, we have chosen a different type set for web/onscreen use.
Titles and Main Headings VERDANA Verdana, Lucida Sans, sans-serif ABCDEFHIJKLMNOPQRSTUVWXYZ
Subtitles and Body Copy abcdefhijklmnopqrstuvwxyz Helvetica, Arial, sans-serif HELVETICA Credit to information sources or listing authors, as well as supplemental ABCDEFHIJKLMNOPQRSTUVWXYZ information or captions abcdefhijklmnopqrstuvwxyz Helvetica, Arial, sans-serif (in italics)
@ FONTFACE TYPEFACES (HEADLINES ONLY)
Since technology now allows for customization of typefaces ITC AVANT GARDE GOTHIC MED COND. through @font face, ITC Avant Gard Gothic Condensed Medium ABCDEFHIJKLMNOPQRSTUVWXYZ can be used for all main headlines. The CSS should always be abcdefhijklmnopqrstuvwxyz styled to revert to Verdana in cases of browser incompatibiltiy. BRAND TYPOGRAPHY
EMAIL TYPEFACES
When composing an e-mail, the font should be HELVETICA/ARIAL SCREEN FONT set in Helvetica/Arial, 10 pt. size and black in color. Do ABCDEFHIJKLMNOPQRSTUVWXYZ not use any colored or patterned backgrounds. abcdefhijklmnopqrstuvwxyz
EMAIL SIGNATURE TITLE First Name Last Name When setting up an e-mail signature, use the template file provided on the logo disk. In order to keep our e-mail signatures consistent, do not alter the signature template or add any other information.
ASEAN BASKETBALL LEAGUE Jalan Sudi Kavling 22, Jakarta 12190 Indonesia
Tel: +62 21 5112343 Fax: +62 21 1234365 http://www.aseanbasketballleague.com DESIGN
VISUAL DESIGN ELEMENTS VISUAL DESIGN ELEMENTS
COLOR PALETTE PRIMARY PALETTE
Color plays an important role in PMS 485 PMS 138 communicating the brand personality of the 4 COLOR: C:0, M:95, Y:100, K:0 4 COLOR: C:0, M:42, Y:100, K:1 ASEAN Basketball League. Please use the WEB: EE3124 WEB: F6A01A following colors carefully and consistently. Use the color builds shown here to PMS 447 - OR 84% BLACK PMS 443 accurately reproduce the brand colors in 4 COLOR: C:0, M:0, Y:0, K:84 4 COLOR: C:12, M:0, Y:12, K:30 spot color or full-color printing. While our WEB: 4F4F51 WEB: A6B4AC color palette may grow over time, these are the only colors currently allowed.
SINGLE COLOR & REVERSE WITH TEAM BRANDING The swatches shown here are for illustrative purposes only. Your computer screen may not accurately represent these colors as they will appear when printed.
When the logo is printed with any team branding, either in the single color or in reverse, any of the colors of the team logo can be used, but the logo must remain in its single color format. VISUAL DESIGN ELEMENTS
LETTERHEAD
.4375”
STATIONERY Jalan Sudi Kavling 22, Jakarta 12190 Indonesia www.aseanbasketballleague.com 1.125” white bar Tel: +62 21 5112343 Fax: +62 21 1234365 http://www.aseanbasketballleague.com 1.25” red bar
BUSINESS CARD (FRONT) Start letter 2” from top James Cromwell
National Basketball Association
USA Centre, USA
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Anthony Macri augue duis dolore te feugait nulla facilisi. Director of Corporate Marketing [email protected] 1” Tel: +62 21 5153663 Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo white bar Fairgrounds 3rd Floor, Lot 14 SCBD, Jalan Jendral Sudirman consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat Kavling 52-53, Jakarta 12190 Indonesia nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
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Sincerly, 2.625” John Smithson from bottom
.25” www.aseanbasketballleague.com
.25” VISUAL DESIGN ELEMENTS
STATIONERY
ENVELOPE
7.5”
Kavling 22, Jakarta 12190 Indonesia www.aseanbasketballleague.com .875 white Tel: +62 21 5112343 http://www.aseanbasketballleague.com
1.125 bar
John Smith 2.5 from 11111 Any Street Lane bottom Any Town, CA 94568 STATIONERY MOCKED UP MAGAZINE MOCKED UP TEAM MARKETING
JERSEYS/COURT SIGNAGE TEAM JERSEYS
Each team must have at least three (3) different sets of playing jerseys (one light dominant, one dark dominant and one alternating colors) for competition. The team jerseys should consist of approximately 80% of dominant color. Each player shall be numbered on the front and back of his shirt with plain numbers of solid colour contrasting with the color of the shirt. The numbers must be clearly visible, those on the back at least 20cm heights, made of material not less than 2cm wide. The teams must submit their preferred home and away playing strip and color to the ABL in advance at least two (2) weeks before the League begins. The home teams to wear light colored strip for home games and traveling/visiting teams to wear their dark strip.
LOGO USAGE AND LAYOUT ON TEAM JERSEYS
ABL Logo Only Team’s Country Flag 6 cm x 6 cm A D 7.5 cm x 5 cm G Player Name in Team Font
Team Logo H Player Number in Team font sized in B E Player Number in IMPACT font 20 cm high proportion 10cm high
Sponsor Logo Area C
Available area for additional H Team Graphics or Team/Sponsor Logos Any Additional Sponsor Logos F 8cm x 8cm COURT SIGNAGE
COURT SIGNAGE
ABL ABL TEAM TEAM TEAM TEAM TEAM ABL ABL SIGNAGE SIGNAGE SIGNAGE SIGNAGE SIGNAGE SIGNAGE SIGNAGE SIGNAGE SIGNAGE 3m x 1m A A SIGNAGE
TEAM TEAM ABL SPONSOR SPONSOR B 4m x 1m ABL SIGNAGE TEAM TEAM SPONSOR B SPONSOR SIGNAGE C 4m x 1m ABL ABL
SIGNAGE D 3m x 2m SIGNAGE TEAM TEAM TITLE TEAM TEAM TITLE SPONSOR LOGO SPONSOR TEAM SIGNAGE
A BOARDS 3m x 1m
ABL D ABL SPONSOR C SPONSOR ABL TITILE SPONSOR
(ADVERTISING VERSION)
OR
(BRANDING VERSION) POWERPOINT
POWERPOINT TEMPLATES POWERPOINT TEMPLATES
DARK BACKGOUND
POWERPOINT HEADLINE
TEXT/GRAPHIC AREA
POWERPOINT COVER TITLE
COVER INSIDE TEMPLATE POWERPOINT TEMPLATES
LIGHT BACKGOUND
POWERPOINT HEADLINE
TEXT/GRAPHIC AREA
POWERPOINT COVER TITLE
COVER INSIDE TEMPLATE MERCHANDISING
MERCHANDISING/CLOTHING MERCHANDISING
CLOTHING
Clothing is one area where the brand standards can be bent for the sake of fashion. The main logo must remain intact and not modified, although the name and logo can be separated (shown below). The logo should be used as a small emblem (think Under Armor) and the logo should not take up more than 70% of the garment’s real estate. The goal is to create a fashion mark out of the design, and to establish marketshare among those that may not be as currently interested in the League, in addition to the current Fan Base demographics.
FULL COLOR LOGO 1 COLOR LOGO NOT AS RECOMMENDED MERCHANDISING
HATS
Items such as hats should either be in full color on dark or light garments, or in one color when the color of the hat don’t work with the logo (such as teals or light blues), or when the hat is the same color as one of the logo colors (red or orange).
DARK HAT - FULL COLOR RED HAT - 1 COLOR WHITE OFF BRAND-WRONG COLOR
The logo should not be printed in any color but white on any colored hats (unless the hat is lighter and then it can be printed in full color, red, or black. CONTACT INFO
FOR MORE INFORMATION:
PHOTOGRAPHY, LOGO ELEMENTS & FONTS All digital logo, font, and photography elements can be accessed by contacting the ABL Brand Management Team.
JESSICA SMITH +6012 98956278 [email protected] www.aseanbasketballleague.com