Sports Newsletter
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APEC Sports Newsletter 06 November 2018 ISSUE Mega Games X Sports Professionals Foreword / 02 APEC Economies' Policies / 03 -Summary Report of the 2018 APEC Workshop on Developing Sports Professionals for Mega Games / 03 -Policies and Best Practices Sharing from Indonesia; Malaysia; the Philippines; Singapore; Thailand; Viet Nam; and Chinese Taipei / 07 Perspectives on Regional Sports Issues / 39 -Promotion of the Host Town Initiative: Towards and Beyond the Tokyo 2020 Olympic and Paralympic Games / 39 -Sport Tourism in Japan / 43 -National Sports Development Fund in Thailand / 52 -SPIN Accelerator Project: Asia’s First Sports Technology Innovation Acceleration Platform / 55 ASPN Related Events / 57 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events Foreword Message from APEC Sports Policy Network Executive Director, Dr. Chin-Hsung Kao The hosting of major sporting events is an epic quest to realize the athletes' dreams and a lavish banquet that expresses friendship, enthusiasm, and vigor. Great management on the part of sporting event personnel both increases the efficiency of event planning and organization and achieves sustainable development through promotion and marketing. In this issue of the APEC Sports Newsletter, we will focus on the cultivation of professional behind-the-scenes personnel in major sporting events and their specialized skills. Starting from the summary report of the "2018 APEC Workshop on Developing Sports Professionals for Mega Games" and the policies that Indonesia; Malaysia; the Philippines; Singapore; Thailand; Viet Nam and Chinese Taipei employ to cultivate professionals to handle sporting events. We shall also introduce our readers to the first sports startup accelerator in Asia, developed by National Chiao Tung University and HYPE Sports Innovation, the global trailblazer in launching sports startups. This issue additionally features a special report on the development and operation of Japan's sports tourism industry, an introduction to the operating model of Thailand's National Sports Development Fund, and the latest updates on Japan's Host Town Initiative for the 2020 Tokyo Olympics. Through the various reports and introductions in this newsletter, we hope our readers can acquire a comprehensive understanding of the topic of talent cultivation in major sporting events, and that they can draw from these pages a range of experience and perspectives, utilizing their collective wisdom and strength to further innovate the talent development process for sporting events, and ensuring the smooth-running organization of future major international events and the promotion of international harmony and friendship. Chin-Hsung Kao Executive Director of ASPN 2 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events APEC Economies' Policies Summary Report of the 2018 APEC Workshop on Developing Sports Professionals for Mega Games The Sports Administration (SA), Ministry of Education and the Japan Sports Tourism Alliance (JSTA) jointly held the 2018 APEC Workshop on Developing Sports Professionals for Mega Games in Tokyo, on September 26. 15 representatives from industry, government and academia of 9 APEC economies were invited to come together in Tokyo to discuss the nurturing of sports professionals for mega sports events. Speakers and panel members at the workshop included Dr. Mie Katsuno, Director, Secretariat of Headquarters for the Tokyo 2020 Olympic and Paralympic Games; Dr. Munehiko Harada, Chairman, Japan Sport Tourism Alliance; Dr. Yoriko Noguchi, 2018 APEC Workshop on Developing Sports Professionals for Head of International Relations, Mega Games Department of Information and International Relations, Japan Sport Council; Ibrahim Bin Mohd Yusof, Under Secretary, Policy and Strategic Planning Division, Malaysian Ministry of Youth and Sports; Le Thi Hoang Yen, Deputy Director-General, Viet Nam Sport Administration; Dr. Celia Kiram, Commissioner, Philippine Sports Commission; Nittaya Kerdjuntuk, Director, International Cooperation Division, Sports Authority of Thailand; Italo Zanzi, Executive Vice President, Sports Asia Pacific & Middle East, Fox Networks Group; Lirone Glikman, VP Partnerships, HYPE Sports Innovation; Nur Laily Ramawati, Vice Director, International & Protocol, Indonesia Asian Games Organizing Committee; Jumpei Hashimoto, Director, International Sports Department, Sports Division, Dentsu Inc.; Suhardi Alias, Deputy Director-General, National Sports Council of Malaysia; Peggy Tng, Deputy Director, Singapore Sports Institute; Prof. Ching Yao Huang, Director, Center of 3 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events APEC Economies' Policies Industry Accelerator and Strategy, National Chiao Tung University; and Maggie Hsu, Director, International and Cross-Strait Sports Division, Sports Administration. The Benefits of Hosting Mega Sporting Events Although member economies invest a considerable amount of resources into hosting mega sporting events, organizing these competitions offers a range of benefits to host economies, including cultural exchanges and tourism opportunities. Japan is currently preparing to host the 2020 Tokyo Summer Olympics. In what is known as the Host Town Initiative, the Japanese central government supports all local governments in their preparations to welcome both foreign athletes and support staff. Under this initiative, sports, cultural, and economic exchanges are conducted with foreign athletes and support staff. Added to this are the tourism opportunities that result from the hosting of sporting competitions. Beginning in 2019, Japan will host several major international events, which will strengthen the growth of sports tourism. Large numbers of foreign visitors are expected to travel to Japan to watch these sporting events, thus raising the number of foreign visitors. Sports tourism is a mechanism that encourages travel. Through sports tourism, the demand for travel agencies, hotels, transportation, entertainment, insurance, and food can be increased, creating significant economic benefits. Strategies to Develop Sports Professionals for Mega Sporting Events Member economies hosting mega sporting events all develop strategies to cultivate and recruit sports professionals. In 2017, when Taipei hosted the Summer Universiade, the staff came primarily from the central and local governments, the organizing committee, and the police. There were also volunteers, 60% of whom were college students, while the remaining 40% were members of the general public. Their knowledge and understanding of the games were bolstered through a series of training courses, lectures by famous athletes, and group training activities. The college students returned to their studies once the Summer Universiade ended and remain a powerful resource to support future international-level events. In 2011, the Sports Administration and the Chinese Taipei Olympic Committee jointly launched the International Sports Affairs Training Course (ISATC), which imparts knowledge of international 4 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events APEC Economies' Policies sports affairs through seminars and domestic and foreign internships, with the goal of developing outstanding international sports affairs professionals. When Malaysia hosted the 2017 Southeast Asian Games, the Malaysian organizing committee was responsible for all aspects of preparatory work, including budget allocation, human resources, facilities development, event sponsorship and management, transportation, and security. It recruited nearly 13,000 volunteers. Viet Nam recruits personnel primarily from the Viet Nam Sports Administration and regional sports bureaus when hosting international competitions. As those who work in the Viet NamSports Administration and regional sports bureaus have been engaged in sports-related work over the long term and also regularly attend sports-related training courses in the fields of sports medicine, sports management, sports science, anti-doping management, and Olympic activities, they have more relevant sports-related experience and skills than the average person. When the Philippines hosts competitions, it sets up committees based on the areas needed for the event. Once the competition is over, volunteers receive certificates of recognition. Volunteers who have undergone training are added to a database to serve as a talent pool for future mega sporting events. Thailand sets no limits on age, gender, or ethnicity when recruiting volunteers. The only criteria it considers are whether the time commitment and abilities of the applicants qualify them for the work of competition volunteers. To ensure that large-scale competitions go off without a hitch, Thailand recruits talent from a variety of fields, including human resources planning, marketing, administration and finance, transportation, lodging, food and beverages, and communications technology. Indonesia hosted the 2018 Asian Games. One important factor in the success of the event was the large number of well-trained volunteers. Indonesia established a special process and system to train volunteers for the games. To ensure the event would be a success, the organizer carefully evaluated applicants and carried out talent selection, general training, and task- specific training. It also organized many training lectures. During the recruitment process, it paid careful attention to