V 2021 .2 LEASING BROCHURE A Destination Like No Other

300+ Retailers

Entertainment Zone, F&B Hall, Cinemas, Fashion, IKEA and more.. INTRODUCINGINTRODUCING

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2 ZENATA MALL I LEASING BROCHURE INTRODUCING INTRODUCING ZENATA MALL ZENTA MALL Welcome to Zenata Mall in vibrant !

It is with great pride that we bring to retailers and value-minded consumers of the region, a diverse, locally relevant and dynamic version of a retailtainment shopping centre. Zenata Mall will be the largest in , offering a wide range of products and brands (both national and international) and a differentiated Food Hall.

Classic design and contemporary interiors, an evolutive size with key and exciting

winning approach of Zenata Mall.

Over the past year, the teams at Al Futtaim, Marjane Holding, Sonae Sierra and Société d’Aménagement Zenata (SAZ) have collaborated to develop an innovative retail, marketing and branding strategy to position Zenata Mall as ’s largest and most attractive shopping, fooding, family and leisure destination.

and dining destination for the rapidly growing Zenata area and neighbouring districts.

Combining all these factors, Zenata Mall presents a highly attractive proposition for retailers and consumers in the economic and business centre of Morocco and beyond.

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6 ZENATA MALL I LEASING BROCHURE INTRODUCING INTRODUCING ZENATA MALL Introducing Shopping ZENTA MALL Zenata Mall Precincts

A CLASSIC MALL WITH AN EVOLUTIVE SIZE

• Differentiated zones with wide appeal • Specialty poles with traditional and contemporary architectural language • Targeted programme of events and activities all year long.

A STRONG LIST OF ANCHORS AND KEY BRANDS

• Strong entertainment options: Cinema, Family Entertainment Zone • Family Zone comprising of Value Fashion offering & Marjane Hypermarket • Family value fashion shops • Home furnishing and home accessory the highest traffic flow in the country shops • Catchment area in proximity (30 • IKEA minutes) projected to grow from 3.7m to 4.2m inhabitants (2022). A DYNAMIC CATCHMENT AREA

• 75,000 vehicles a day pass by the site, A Destination Like No Other

PROJECT HIGHLIGHTS

Zenata Mall will feature up to 120,000 m² of gross leasable area (GLA) in an area with excellent accessibility and visibility from a large catchment area.

In order to maximise the appeal in the catchment area, yet offer a differentiated experience to that of the existing Place, Morocco Mall, Marjane Ryad and

standards, customer amenities and placemaking features with a focus on anchor tenants, kids, entertainment, cinema and F&B zones.

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120,000 GLA m 300,000 3M 75,000 SHOPPING CENTER NEW RESIDENTS IN ZENATA VISITORS IN IKEA YEARLY VEHICLES PER DAY BETWEEN ECO-CITY RABAT AND CASABLANCA

6.9 M US$ 7,549 5,500 GLA m 4,800 GLA m PEOPLE WITHIN THE PROJECTED GDP PPP IN CINEMA INTERNATIONAL F&B 'HOT CATCHMENT AREA BY 2022 MOROCCO BY 2020 SPOTS', FIRST TO MOROCCO

4.5% 71% 10,000 GLA m ANCHORS

GDP GROWTH PER ANNUM CSP A, B, C ENTERTAINMENT, LEISURE, HYPER, HOMEWARES, IKEA, WITHIN 30 MINS DRIVE FAMILY ZONE MARKET LIFESTYLE

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ha) M LEASING BROCHURE LEASING BROCHURE 10 beds ha) 200 +200 ZENATA MALLZENATA I 4.2 independent medical practices medical independent Zenata healthcluster ( Hospital with 30 Logistics Hub ( Managed by SAZ (Société d’aménagement de Zénata) • • • • • NEW RESIDENTS PEOPLE WITHIN PEOPLE WITHIN CATCHMENT AREA ha) 20 300,000 WHO standards ² stars) 13 m km of bicycle and km bicycle of and and 5 12 ,2 ,3 4 students population (middle to to (middle population students /habitant Vs. Vs. /habitant ² of total land area area land total of ha large of parks ha) m 30 25 pedestrian walkways linking all life units) Green and open city 470 Accessibility and mobility Intermodal station Soft mobility ( 15 for commercial and residential, day day residential, and commercial for tourism and residents Zenata Mall, the largest mall in North Africa ( University CampusInternational ( 2,000 2020 in middle upper class) • • • % • • • • • 5 hotels ( • 4 high-value added areas to drive demand • • • years to 30 2017 MAD per years ( years residents MAD and 20,000 300,000 10,000 jobs creation jobs units handover over 8 ), home), to 2025 100,000 5,000 Middle income families monthly income between month • • • Key strategic strategic Key KPIs and initiatives include: A HIGH VALUE GENERATING A HIGH VALUE GENERATING MASTERPLAN Zenata Eco-City is a public utility project aiming to based rebalance center urban Greater new a Casablanca creating by Region economic development on cohesion, social and environmental protection. The project partnership andlong-term a with is private a on fundingbased public-private vision. It is an innovative city built with citizen's needs in mind. Zenata Eco-City LEASING BROCHURE LEASING BROCHURE

Z E N A T A ZENATA MALLZENATA I ADDED JOBS ECO-CITY IS IS ECO-CITY MODEL BASED MODEL BASED AN ECONOMIC AN ECONOMIC ON HIGH-VALUE ON HIGH-VALUE 12

INTRODUCING INTRODUCING ZENATA MALL ZENTA MALL

Morocco Country Trends

Economic transformation is well under way in terms of liberalization and, to a lesser extent, market regulation. The consistently low level of

bode well for macroeconomic stability in the Retail Trends

as political constancy within a volatile region will continue to attract foreign investment. Shopping centers are increasingly popular with the middle and higher social classes (A & B & C) while the remaining social classes continue to opt for traditional The Moroccan economy annual growth is outlets including kissariat, artisans, sustained with agriculture, tourism, services and souks and small markets. industry being the key economic drivers. Morocco’s retail sector remains relatively untapped and limited. An expanding MOROCCO KEY INDICATORS middle class, increasing urbanization and a more competitive sector are set to drive the retail industry in the coming years. • ANNUAL ECONOMIC GROWTH (%) 4.5 Strong economic growth has seen malls • POPULATION (M) 35.3 and supermarkets proliferate, drawing an • POP. GROWTH 1 (% P.A .) 1.4 increasing number of foreign brands and • LIFE EXPECTANCY (YEARS) 75.5 franchises into the country. 4.5% • URBAN POPULATION (%) 60.7 • GDP P.C., PPP ($) 7,838 ANNUAL ECONOMIC GROWTH • GINI INDEX 39.5 VS. USA 2016) 41.5) 14 ISSUE1# WWW.STUDIO-STANDARD.CO

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LIKE DESTINATION A 18

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DEVELOPMENT GUIDING PRINCIPLES

Zenata Mall will be a central EMBRACING attractor within an Eco-City master planned development GREEN SPACES between Casablanca and Rabat. Green spaces contribute to the improvement of people's well- being, through the provision of open spaces, color, and freshness to an urban environment. Designing a retail environment which can bring the "Outside IN" Wooden features on the floor, feature and the "Inside OUT" is a design walls or relevant Natural light through spaces provide a warm driver to provide relaxation, open glass ceilings, and welcoming white and clean feeling. recreation and calming spaces for walls ensure minimal discrimination between the community to gather, enjoy and being inside or outside. be energized.

Greenery merged with architecture KEY TAKEAWAYS allows for an environmentally conscious, stress-free and relaxing • ZENATA MALL IS BUILT IN-LINE WITH THE VISION OF THE ECO-CITY space. IN WHICH IT WILL BE LOCATED • A DESIGN FEATURE TO ADD RECREATION, RELAXATION & ENERGY TO A SOCIAL ENVIRONMENT • BRINGING THE OUTSIDE IN AND THE INSIDE OUT • PROVIDES A RELAXING & PEACEFUL SPACE FOR CITIZENS

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DEVELOPMENT GUIDING PRINCIPLES

Zenata Mall celebrates the very CELEBRATING best of Moroccan bazaars and souks, leveraging the heritage, MOROCCO culture and traditions; established throughout these destinations to create an alternative new economy environment. The aim is for customers to experience everything that the modern world has to offer to residents and tourists alike in an organized, Morocco is famous for its colors, compelling and innovative flavors, sounds and senses - full of the presentation, which showcases and hustle and bustle of life that we would like to celebrates the expression of the preserve and build upon. Moroccan Renaissance.

The sense of exploration and By recreating discovery is key to the seating areas traditional bazaars and inspired by the souk souks, which we would (on the floor, large like to exploit. KEY TAKEAWAYS pillows elevated like a Riad); we create modern experiences faithful to their traditions. • BRING BACK THE CONCEPT OF THE TRADITIONAL MEETING PLACE (THE SOUKS) • %70 OF MOROCCANS PREFER LOCAL TO INTERNATIONAL PRODUCTS • MOROCCANS ARE VERY PRICE SENSITIVE • RECREATE THE TRADITIONAL MOROCCAN TOWN CENTER

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DEVELOPMENT GUIDING PRINCIPLES

Consumers want more - something RE-IMAGINE unique and special; a discovery like not other, a place that offer an RETAILTAINMENT elusive space to make purchasing more about the experience rather than the transaction. By integrating entertainment and lifestyle activities with digital experiences, open creative spaces and coffee shop boutiques, the in-store shopping experience becomes Color, sound and sensory platforms more interesting, thrilling and recreate the modern "Souk" environment and enjoyable for consumers. Destinations opportunities for public contain concepts of enjoyment. wide-spanning appeal which combine ambient and free installations.

KEY TAKEAWAYS

Creating an immersive environment where • SOUND, SMELL, EMOTION, ACTIVITY & AMBIANCE (LIGHTING & the user defines the COLORS) TO STIMULATE THE SENSES experience is critical and • EMBRACING OMNICHANNEL EXPERIENCES differentiating. • IMMERSIVE, INTERACTIVE AND PERSONALIZED SHOPPING • PROVIDING VIRTUAL REALITY EXPERIENCES IN STORE • MORE THAN A MALL, IT IS THE "TOWN CENTER" & THE HUB FOR ARTISTS, MUSICIANS, ENERGY AND LIFE • DESIGN VIA TECHNOLOGY PLATFORMS FOR THE MODERN CONSUMER • TECHNOLOGY AS AN ENTERTAINMENT PLATFORM

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DEVELOPMENT GUIDING PRINCIPLES

Embracing the Moroccan culture CELEBRATE THE through locally inspired F&B concepts allow for homage MOROCCAN F&B CULTURE to traditions. We believe that Morocco contains a rich tapestry of culture, food and social belonging. Our approach is to

the experience and atmosphere through new F&B concepts inspired by the local, enhanced by the international. More and

Embracing the more developers are positioning Moroccan culture Splashes of color through locally restaurants within retail areas; the act as reminders of inspired F&B concepts the rich and ingenious allow for homage to Moroccan heritage. idea is to create gastronomic “stop traditions. Combined F&B and concept retail stores spots” to attract shoppers. further demonstrate the creativity.

KEY TAKEAWAYS

• CELEBRATE MOROCCAN FOOD AND LIFESTYLE AND REFINE THE EXPERIENCE Traditional Moroccan • FOOD & BEVERAGE OUTLETS SET TO INCREASE BY %25 BY 2020 floor tiles, rich in patterns and colors in • A VARIETY OF F&B OUTLETS PROVIDE THE MALL WITH THE combination with light OPPORTUNITY TO INCREASE VISITORS' DWELLING TIME AND THE and modern interiors. OPPORTUNITY TO EXTEND TO ALL DAY VISITS • COOK-YOUR-OWN" FACILITIES & LEARNING ZONES ARE BECOMING INCREASINGLY POPULAR • CREATE NEW & HEALTHY FOOD EXPERIENCES • INTERNATIONAL F&B 'HOT SPOTS', NEW TO MARKET IN MOROCCO!

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DEVELOPMENT GUIDING PRINCIPLES

In-line with today’s experiential ZENATA KIDS shopping needs where the Mall becomes a destination rather than ENTERTAINMENT another shopping mall, a kids dedicated area should be explored; a space all about experiential retail design where consumers

experiences and play areas for kids. Zenata Kids would be a place where parents can relax in a

An extensive number of kid-friendly F&B outlets variety of children's activities including and shops while their kids are dance, judo and creative workshops in addition to exploring the space. This would be mini spa and hairdressers could be provided. an area that is all about fun for the children while remaining entirely stress-free for parents.

In addition to the retail outlets (furniture, clothes and toys), the space could accommodate birthday and children's event zones. KEY TAKEAWAYS

• A DEDICATED KIDS AREA COMBINING WORKSHOPS, F&B, RETAIL AND ENTERTAINMENT Parents should • PLAYFUL & INTERACTIVE EXPERIENCES FOR KIDS WITH DIGITAL be able to relax in the children friendly IN-STORE DISPLAYS F&B areas while their • IN-STORE DIGITAL DISPLAYS FOR SENSORY AND IMMERSIVE PLAY children are playing and discovering in • CREATE AN ENTIRE LIFESTYLE EXPERIENCE AROUND KIDS the space dedicated entirely to them.

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DEVELOPMENT GUIDING PRINCIPLES

42 % of Morocco's population is ENCOURAGE under 24 years old. By investing in the youth, we also invest in the YOUTH EXPRESSION future whist we attract younger

the Mall Creating retail spaces dedicated to the youth with integrated skateboard parks (indoor and outdoor) performing live DJs, a space for art and visual expression where the youth are encouraged to visually and Encouraging local, verbally express themselves, young artists and talents to express themselves creatively, visually and International concept stores with musically. youth-oriented brands as well in retail as in F&B offering would surround the space, providing a perfect spot for a creative outlet. Create greater engagement with youth by giving them By providing youth dedicated a space to relax and inspire them to follow areas, we also assure parents of the their passions for creation. Malls quality and safety.

KEY TAKEAWAYS

Provide and build a youth culture • %42 OF THE POPULATION IS UNDER 24 YEARS OLD full of inspiration and motivation from their • A SPACE TO ENCOURAGE AND INSPIRE THE FUTURE GENERATION surroundings, locally and • RETAIL AND F&B SPACE DEDICATED FOR THE YOUTH internationally promoting unique brands and • PROVIDING A PERFECT SPOT FOR CREATIVE OUTLET artists. • LEISURE AND YOUTH PARKS WITH RETAIL AND DEDICATED F&B SPACE

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GROWING DEMOGRAPHICS IN A VAST DRIVE MARKET INTRODUCING INTRODUCING ZENATA MALL Location & • Projected annual growth rate of %1.8 ZENTA MALL Catchment Area • Total population within the 1 hour drive market (2022 est.): 6.9M • Young, growing and dynamic population, key target consumers for F&B, entertainment and fashion A WIDE, DYNAMIC AND POPULAR AREA • Age groups: below %42) 54-25 ;(%17) 24-15 ;(%26) 14)

• Average purchase power per family: 51,327 (MAD) in 2017, expected to grow by Casablanca is the wealthiest region of Morocco. Its 2015 GDP represents about %23 of the total %2.8 annually national GDP. Eventually, Zenata will be home to 300,000 inhabitants and middle-income families. • Mostly urban population with modern consumption habits and higher socio- economic levels

• %71 of inhabitants within 30 minutes drive belong to CSP A, B and C inhabitants and is part of one of the most ambitious residential and urban projects in Morocco.

Source: Haut Commissariat des Plans, 2030-2010.

TOTAL URBAN POPULATION WITHIN 1 HOUR DRIVE 6.9 Million Casablanca THE WEALTHIEST REGION OF MOROCCO 32 33 ZENATA MALL I LEASING BROCHURE SALÉ

RABAT INTRODUCING INTRODUCING ZENATA MALL ZENTA MALL A WIDE, DYNAMIC AND POPULAR AREA SKHIRATE TEMARA Zenata Eco City is located 17 km North of the Greater CASABLANCA Casablanca Region. The “New City of Zenata” is a sustainable model based on the development of 4 high value-added service

BENSLIMANE Retail center and Logistic center. MEDIOUNA

ZONE 1 (LESS THAN 15 MIN DRIVE) EL JADIDA NOUACEUR

• Benslimane, Mohammedia and Mediouna Nouaceur municipalities BERRECHID •

•

ZONE 2 (LESS THAN 30 MIN DRIVE) SETTAT • Province of Casablanca

•

•

Isochronic circles in car time:

ZONE 3 (LESS THAN 1 HOUR DRIVE) 15 min 30 min • Municipalities located in the Provinces of Casablanca, Benslimane, Skhirate, Temara, Rabat and Mediouna Nouaceur • 75K • Projected annual growth rate: %1.70 VEHICLES PER DAY BETWEEN RABAT AND CASABLANCA 34 35 INTRODUCING INTRODUCING ZENATA MALL ZENTA MALL

Other access points will include the Rabat Road

Ain Harrouda.

Other accessibility options include the P3004- route connecting the N1- with the Boulevard Chefchaouni, which ends 5 km. from the site or the Zenata Road, which runs parallel to the coast and links to the site through connections Accessibility & with the Chefchaouni Boulevard and with N1-. Transportation

Casablanca is the largest city in Morocco. It is also the largest city in the region, as well as one of the largest and most important V I S I T O R S W I L L BE ABLE TO cities in Africa, both economically and demographically. The 3.7 million ACCESS THE MALL habitants in the 30 minutes drive catchment area (projected to increase THROUGH THREE

to 4.2M in 2022) will be able to access the mall through three exits EXITS UNDER PLAN ON THE A3 - A3- under plan on the A3- highway. H I G H W A Y. HIGHWAY, BUSIEST AXIS IN MOROCCO

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MOHAMMEDIA KENITRA

MOHAMMEDIA RABAT INTRODUCING INTRODUCING ZENATA MALL Excellent CASABLANCA ZENTA MALL ZENATA ECO-CITY 1830 HA

EL JADIDA COASTLE ROAD MOHAMMEDIA 20-10 MIN Visibility SETTAT

RABAT 60-30 MIN ZENATA ECO-CITY

• Optimal site accessibility with a complete interchange on Casablanca-Rabat highway CASABLANCA 20-10 MIN HIGHWAY CASABLANCA-RABAT > 77,000 VEHICLES/DAY • 2x2 enlargement of lanes on RP 3000 MEDIOUNA 30-20 MIN AIN HARROUDA INTERCHANGE

ZENATA ECO-CITY • 75,000 vehicles a day INTERCHANGE CASABLANCA BEN SLIMANE

• Currently the busiest axis in RAILROAD Morocco CASABLANCA-RABAT > 40,000 PASSENGERS/DAY

• Multimodal station located 500m from the mall (train, regional train, tramway,high MOHAMMED V frequency bus network) AIRPORT (30 MIN)

• Further improvements to the current infrastructure include the creation of an additional interchange

2x2 ENLARGEMENT OF LANES ON RP 3000

MEDIOUNA

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SCANDINAVIAN STYLE. STYLE. SCANDINAVIAN , IKEA IS THE WORLD’S LARGEST , IKEA LARGEST WORLD’S THE IS VISITS YEARLY 1943 Million FURNISHING RETAILER RECOGNIZED FOR ITS ITS FOR RECOGNIZED RETAILER FURNISHING 3 FURNITURE AND INTERNATIONALLY KNOWN HOME HOME KNOWN FURNITURE AND INTERNATIONALLY FOUNDED IN IN FOUNDED 40

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RETAIL MIX (GLA) RETAIL MIX

(GLA) SUMMARY IKEA, one of the anchors at Zenata Mall is currently operational and serves the needs of the catchment area.

IKEA’S POTENTIAL

• A very high impact anchor across the and leisure to residents of the Zenata Eco City as well as the immediate and secondary catchment catchment area • 3 million visitors yearly areas. Anchors as well as line retail have been carefully selected to ensure relevance throughout the • 1.3 to 2 million visitors in year 1 day and for every need of the demographics that the Mall serves. • A wide influence beyond the Casablanca-Rabat axis • The only IKEA store in Morocco, open 7 days a week

RETAIL MIX (GLA)

The Marjane Hypermarket is the leading Moroccan

customers and 5,144 employees.

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RETAIL MIX (GLA) RETAIL MIX (GLA)

Set to bring the latest local and international releases to the Zenata Eco City and Zenata Mall, the cinema can't be found anywhere else, fashion and accessories will add a new level of entertainment and leisure for are world-class at Zenata Mall. the whole family. Retailers are varied and include make-up and bijouterie, clothes to satisfy every need, sports, young to chic.

RETAIL MIX (GLA) RETAIL MIX (GLA)

Electronics for every budget and need, ranging from telecom to small home appliances are spread throughout Zenata Mall and open for exploring. The latest innovations, trendy designs and time sit down family dining to dining for those on-the- saving gadgets are all available at Zenata Mall. go. With over 40 outlets and vast seating areas, the

Morocco.

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RETAIL MIX (GLA) RETAIL MIX (GLA)

From home decoration to lamps, furniture to drapes, wide range of activities an experiences for all ages to and international for every corner of the home. explore in an indoor and outdoor blend.

RETAIL MIX (GLA)

very best from both local and international brands taking center stage at Zenata Mall.

46 47 Zenata Mall Anchor Retail Ground F&B Level MSU FEC Cinema Hypermarket Service Station Parking

Food Hall

Cinema Zenata Mall Anchor Retail First F&B Level MSU FEC Cinema Service Station Parking

Food Court

Cinema ZENATA MALL I LEASING BROCHURE INTRODUCING INTRODUCING ZENATA MALL Brought To You By Marjane Holding is the market leader in Morocco in retail and in commercial real estate. Marjane Holding has two ZENTA MALL divisions: Modern Distribution and Commercial Real Estate. Modern Distribution attracts 45 million customers annually across its 100 outlets throughout the Kingdom of Morocco with the "Marjane" and "Acima" supermarkets, Our Stakeholders "Electroplanet" appliance stores and "GEMO" fashion stores.

and is a strong addition to the retail landscape. Other openings are slated to launch in 2020 and 2021. These include Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses a new shopping mall in Bouskoura and the transformation of the "Marjane California Casablanca" and "Hay Riad – Rabat" hypermarkets into shopping malls.

the GCC and Greater Middle East to encompass, Asia and East Africa. Structured into four operational divisions;

change whilst upholding the values of respect, excellence, collaboration and integrity.

The real estate arm of Al-Futtaim, Al-Futtaim Group Real Estate develops and operates an extensive multi-million dollar portfolio of individual corporate real estate and investment assets across the Middle East and North Africa Zenata Ecocity a project conducted in collaboration with all stakeholders:

are Dubai Festival City Mall, Cairo Festival City Mall, Doha Festival City and Festival Plaza opening in December The Protocol Agreement, signed under the High Presidency of His Majesty King Mohammed VI mandated the 2019. Caisse de Dépôt et de Gestion as the project developer for the Zenata territory. The mission of the Zenata Company consists of the design and land development of Zenata Eco-City. It is also the guarantor of the overall coherence of the project and its implementation, in co-elaboration with all stakeholders.

on 3 fundamental sustainable development pillars: Environmental, Social, and Economic. It relies on innovative concepts, which combine urbanization to nature and foster social and functional mix to better serve the current and future community. clients in geographies as diverse as Portugal, , Brazil, Colombia, Germany, Greece, Italy, Morocco, Poland, Romania, Russia, Slovakia, and . The Eco-City is chalked to comprise three structuring and high value-added service activities. They are important growth levers for the development of comprehensive eco-systems:

Shopping Centres with a Gross Lettable Area of 2.7 million m2 and about 9,300 tenant contracts. At present, Sonae * An Integrated Healthcare Center Sierra has 14 projects under development, including 9 for third parties. * An International University Campus Sonae Sierra currently works with more than 20 co-investors at asset level and manages four real estate funds for * A shopping and Leisure Center a large number of investors coming from across the world.

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LEASING INFORMATION

Sonae Sierra Houssam El Guedoudi [email protected] +212 (0 ) 661519575 +212 (0 ) 522 981 771

Marjane Malika Benzidane [email protected]