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300+ Retailers V 2021 .2 LEASING BROCHURE A Destination Like No Other 300+ Retailers Entertainment Zone, F&B Hall, Cinemas, Fashion, IKEA and more.. INTRODUCINGINTRODUCING ZENATAZENTA MALL MALL 3 2 ZENATA MALL I LEASING BROCHURE INTRODUCING INTRODUCING ZENATA MALL ZENATA ZENTA MALL ZENTA Welcome to Zenata Mall in vibrant Casablanca! It is with great pride that we bring to retailers and value-minded consumers of the region, a diverse, locally relevant and dynamic version of a retailtainment shopping centre. Zenata Mall will be the largest in North Africa, offering a wide range of products and brands (both national and international) and a differentiated Food Hall. Classic design and contemporary interiors, an evolutive size with key and exciting winning approach of Zenata Mall. Over the past year, the teams at Al Futtaim, Marjane Holding, Sonae Sierra and Société d’Aménagement Zenata (SAZ) have collaborated to develop an innovative retail, marketing and branding strategy to position Zenata Mall as Morocco’s largest and most attractive shopping, fooding, family and leisure destination. and dining destination for the rapidly growing Zenata area and neighbouring districts. Combining all these factors, Zenata Mall presents a highly attractive proposition for retailers and consumers in the economic and business centre of Morocco and beyond. 4 5 INTRODUCINGINTRODUCING ZENATAZENTA MALL MALL 7 6 ZENATA MALL I LEASING BROCHURE INTRODUCING INTRODUCING ZENATA MALL ZENATA Introducing Shopping MALL ZENTA Zenata Mall Precincts A CLASSIC MALL WITH AN EVOLUTIVE SIZE • Differentiated zones with wide appeal • Specialty poles with traditional and contemporary architectural language • Targeted programme of events and activities all year long. A STRONG LIST OF ANCHORS AND KEY BRANDS • Strong entertainment options: Cinema, Family Entertainment Zone • Family Zone comprising of Value Fashion offering & Marjane Hypermarket • Family value fashion shops • Home furnishing and home accessory the highest traffic flow in the country shops • Catchment area in proximity (30 • IKEA minutes) projected to grow from 3.7m to 4.2m inhabitants (2022). A DYNAMIC CATCHMENT AREA • 75,000 vehicles a day pass by the site, A Destination Like No Other PROJECT HIGHLIGHTS Zenata Mall will feature up to 120,000 m² of gross leasable area (GLA) in an area with excellent accessibility and visibility from a large catchment area. In order to maximise the appeal in the catchment area, yet offer a differentiated experience to that of the existing Anfa Place, Morocco Mall, Marjane Ryad and standards, customer amenities and placemaking features with a focus on anchor tenants, kids, entertainment, cinema and F&B zones. 9 8 9 INTRODUCING INTRODUCING ZENATA MALL ZENTA MALL ZENTA 120,000 GLA m 300,000 3M 75,000 SHOPPING CENTER NEW RESIDENTS IN ZENATA VISITORS IN IKEA YEARLY VEHICLES PER DAY BETWEEN ECO-CITY RABAT AND CASABLANCA 6.9M US$ 7,549 5,500 GLA m 4,800 GLA m PEOPLE WITHIN THE PROJECTED GDP PPP IN CINEMA INTERNATIONAL F&B 'HOT CATCHMENT AREA BY 2022 MOROCCO BY 2020 SPOTS', FIRST TO MOROCCO 4.5% 71% 10,000 GLA m ANCHORS GDP GROWTH PER ANNUM CSP A, B, C ENTERTAINMENT, LEISURE, HYPER, HOMEWARES, IKEA, WITHIN 30 MINS DRIVE FAMILY ZONE MARKET LIFESTYLE 10 11 ZENATA MALL I LEASING BROCHURE ZENATA MALL I LEASING BROCHURE INTRODUCING INTRODUCING ZENATA MALL ZENATA Zenata MALL ZENTA Eco-City A HIGH VALUE GENERATING MASTERPLAN 4.2M Zenata Eco-City is a public utility project PEOPLE WITHIN aiming to rebalance Greater Casablanca CATCHMENT AREA Region by creating a new urban center based on social cohesion, economic development and environmental protection. The project • Accessibility and mobility • Zenata health cluster (10 ha) is a long-term partnership with private and • Intermodal station • Hospital with +200 beds • Soft mobility (12 km of bicycle and • 30 independent medical practices public-private funding based on a 30 years pedestrian walkways linking all life units) • Logistics Hub (200 ha) vision. • Green and open city • Managed by SAZ (Société d’aménagement de • 470 ha of large parks Zénata) • %30 of total land area It is an innovative city built with citizen's • 15 m²/habitant Vs. 13 m² WHO standards • 5 hotels (4 ,3 ,2 and 5 stars) needs in mind. • 4 high-value added areas to drive demand for commercial and residential, day residents and tourism • Zenata Mall, the largest mall in North Africa (25 ha) Key strategic • International University Campus (20 ha) • 2,000 students population (middle to initiatives and KPIs middle upper class) in 2020 Z E N A T A include: ECO-CITY IS • 100,000 jobs creation AN ECONOMIC • 5,000 units handover over 8 years (2017 to MODEL BASED 2025), home to 300,000 residents ON HIGH-VALUE • Middle income families monthly income between 10,000 MAD and 20,000 MAD per 300,000 ADDED JOBS month NEW RESIDENTS 12 13 INTRODUCING INTRODUCING ZENATA MALL ZENATA ZENTA MALL ZENTA Morocco Country Trends Economic transformation is well under way in terms of liberalization and, to a lesser extent, market regulation. The consistently low level of bode well for macroeconomic stability in the Retail Trends as political constancy within a volatile region will continue to attract foreign investment. Shopping centers are increasingly popular with the middle and higher social classes (A & B & C) while the remaining social classes continue to opt for traditional The Moroccan economy annual growth is outlets including kissariat, artisans, sustained with agriculture, tourism, services and souks and small markets. industry being the key economic drivers. Morocco’s retail sector remains relatively untapped and limited. An expanding MOROCCO KEY INDICATORS middle class, increasing urbanization and a more competitive sector are set to drive the retail industry in the coming years. • ANNUAL ECONOMIC GROWTH (%) 4.5 Strong economic growth has seen malls • POPULATION (M) 35.3 and supermarkets proliferate, drawing an • POP. GROWTH 1 (% P.A .) 1.4 increasing number of foreign brands and • LIFE EXPECTANCY (YEARS) 75.5 franchises into the country. 4.5% • URBAN POPULATION (%) 60.7 • GDP P.C., PPP ($) 7,838 ANNUAL ECONOMIC GROWTH • GINI INDEX 39.5 VS. USA 2016) 41.5) 14 ISSUE1# WWW.STUDIO-STANDARD.CO 14 15 INTRODUCINGINTRODUCING ZENATAZENTA MALL MALL 17 16 INTRODUCING INTRODUCING ZENATA MALL ZENATA ZENTA MALL ZENTA A DESTINATION LIKE 18 19 ZENATA MALL I LEASING BROCHURE DEVELOPMENT GUIDING PRINCIPLES Zenata Mall will be a central EMBRACING attractor within an Eco-City master planned development GREEN SPACES between Casablanca and Rabat. Green spaces contribute to the improvement of people's well- being, through the provision of open spaces, color, and freshness to an urban environment. Designing a retail environment which can bring the "Outside IN" Wooden features on the floor, feature and the "Inside OUT" is a design walls or relevant Natural light through spaces provide a warm driver to provide relaxation, open glass ceilings, and welcoming white and clean feeling. recreation and calming spaces for walls ensure minimal discrimination between the community to gather, enjoy and being inside or outside. be energized. Greenery merged with architecture KEY TAKEAWAYS allows for an environmentally conscious, stress-free and relaxing • ZENATA MALL IS BUILT IN-LINE WITH THE VISION OF THE ECO-CITY space. IN WHICH IT WILL BE LOCATED • A DESIGN FEATURE TO ADD RECREATION, RELAXATION & ENERGY TO A SOCIAL ENVIRONMENT • BRINGING THE OUTSIDE IN AND THE INSIDE OUT • PROVIDES A RELAXING & PEACEFUL SPACE FOR CITIZENS 20 21 ZENATA MALL I LEASING BROCHURE DEVELOPMENT GUIDING PRINCIPLES Zenata Mall celebrates the very CELEBRATING best of Moroccan bazaars and souks, leveraging the heritage, MOROCCO culture and traditions; established throughout these destinations to create an alternative new economy environment. The aim is for customers to experience everything that the modern world has to offer to residents and tourists alike in an organized, Morocco is famous for its colors, compelling and innovative flavors, sounds and senses - full of the presentation, which showcases and hustle and bustle of life that we would like to celebrates the expression of the preserve and build upon. Moroccan Renaissance. The sense of exploration and By recreating discovery is key to the seating areas traditional bazaars and inspired by the souk souks, which we would (on the floor, large like to exploit. KEY TAKEAWAYS pillows elevated like a Riad); we create modern experiences faithful to their traditions. • BRING BACK THE CONCEPT OF THE TRADITIONAL MEETING PLACE (THE SOUKS) • %70 OF MOROCCANS PREFER LOCAL TO INTERNATIONAL PRODUCTS • MOROCCANS ARE VERY PRICE SENSITIVE • RECREATE THE TRADITIONAL MOROCCAN TOWN CENTER 22 23 ZENATA MALL I LEASING BROCHURE DEVELOPMENT GUIDING PRINCIPLES Consumers want more - something RE-IMAGINE unique and special; a discovery like not other, a place that offer an RETAILTAINMENT elusive space to make purchasing more about the experience rather than the transaction. By integrating entertainment and lifestyle activities with digital experiences, open creative spaces and coffee shop boutiques, the in-store shopping experience becomes Color, sound and sensory platforms more interesting, thrilling and recreate the modern "Souk" environment and enjoyable for consumers. Destinations opportunities for public contain concepts of enjoyment. wide-spanning appeal which combine ambient and free installations. KEY TAKEAWAYS Creating an immersive environment where • SOUND, SMELL, EMOTION, ACTIVITY & AMBIANCE (LIGHTING & the user defines
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