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JOE TORRE'S GROUND RULES FOR WINNERS
12 Keys to Managing Team Players, Tough Bosses, Setbacks and Success
by Joe Torre with Henry Dreher
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Joe Torre's GROUND RULES FOR WINNERS
12 Keys to Managing Team Players, Tough Bosses, Setbacks, and Success
A Proposal, by Joe Torre
In the tradition of the bestsellers THE WINNER WITHIN by Pat Riley and
SUCCESS IS A CHOICE by Rick Pitino, Joe Torre's GROUND RULES FOR WINNERS reveals the keys to success in sports, business, and life. But unlike its predecessors,
GROUND RULES FOR WINNERS comes from a New York Yankee baseball manager who has steered his team to a record-shattering 125 wins, including a triumphant World
Series sweep. As the debate rages as to whether the Yankees are the greatest team in the history of baseball, Joe Torre's managerial accomplishments, and the secrets of his success, will be of extraordinary interest to readers of sports and business books.
GROUND RULES FOR WINNERS will answer three pressing questions, each with tessons applicable to business and life:
,, How do you contend with a difficult boss and still manage effectively?
• How do you overcome previous team failures and dissension to build a winning
tradition?
• How can you manage people with diverse skills and personality traits toward a
united goal?
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Ground RuJr.s for Winn<'rs 1 ,,,....
The answers lie in Joe Torre's 12 keys to managing team players, tough bosses, setbacks, and success.
The keys reflect Torre's unique credentials and experience: He has successfully dealt with the most famously difficult team owner in the history of sports. He has overcome a personal histoIY._of 4.200 garnf>S without a World Series, and a recent team history of fights, firings, and controversy. Finally, in an era of big-money stars with gargantuan egos, he has generated a form of teamwork characterized by total commitment, hard work, civility, and good spirits.
In four parts with three chapters each, Joe Torre's GROUND RULES FOR
WINNERS offers rules for fostering teamwork; new ways to a winning attitude; tips for handling tough bosses; and th_e primary paths for handling both defeat and victory. (See attached outline of twelve chapters, one for each "key.") In each chapter, he offers specific guidelines with examples from his experience as a Yankee manager - entertaining stories from the regular season, playoffs, and World Series that illustrate his points. Though Torre extols the time-proven virtues of hard work, commitment, and sacrifice, he also offers an alternative to the hard-driving apoplexy of other team leaders:
"To get respect, you must offer it. I rarely find it necessary to lose my temper
with a player, and on those rare occasions when I let my anger show, I refuse to
do so in front of other teammates. I've had the experience myself as a player,
and I don't wish to subject my players to that sort of disrespect. Good managers
in companies can improve morale by following the same policy."
Torre provides a vision of the successful manager as a man or woman of serenity, fairness, equanimity, and the utmost respect for his team players. And he sets forth a vision of team players as people focused more on getting the most from their ..
Ground Rules for Winners 2 ,,......
talents than on winning; more on the small window of accomplishment than the big picture of triumph; more on the present than the future. In Torre's view, winning, triumph, and future glory are byproducts of the "small bites" approach - doing the day to-day jobs to the best of our ability with total concentration and focus.
"The small bites approach is like mathematics. You realize that you can chip
away at the largest deficits if you take one inning at a time and shoot for a
workable number of runs. Suddenly, you find yourself in a position to
accomplish the task at hand in the allotted nine innings. This is a concept you
can apply in countless business endeavors."
In this respect, Torre argues, baseball offers the truest metaphor for the daily lives of Americans in their family relationships and career aspirations. One hundred and sixty-two games, day-in and day-out for seven months, cuts closer to the tenor of our lives because no one bad day should destroy our resolve and no one good day can guarantee the ultimate success. The gradual accretion of accomplishments, the ability to bounce back from a string of defeats, the honing of our skills through practice, the creation of chemistry with our colleagues through sacrifice and support-these are the values that lead to long-term success, and they grow from a commitment renewed hour to hour, day to day, month to month.
"To succeed in baseball, and in other life endeavors, you must create an
assembly of small elements. You piece together a puzzle of modest
achievements, and in time, you look at what you've done and you are there. For
instance, I'm a proponent of "little ball," the name for the brand of baseball that
depends on the base hit, the bunt, hit and run, the stolen base, the sacrifice." ..
Ground Rules for Winn<>rs ~ ,--
Joe Torre's bench style underscores his managerial a_pmoach. Watch him in the dugout; no matter how close the game, he appears utterly serene, alert, and unfazed- the steady anchor for a team that has adopted his belief that it's possible to come back from any deficit. Torre implicitly invites his players to take their place by his side in the eye of the storm, where they can collectively resist the whipping winds of media frenzy, losing streaks, contract controversies, and other distractions from the everyday tasks of winning. In GROUND RULES FOR WINNERS, Torre invites readers to create their own such "eye" of calm to inhabit, at home or at work, no matter what their employment status or rank.
"You can't approach a team player who is tight and tell them to "Just relax." No
more useless advice could ever be given. You talk to them, find out how they're
feeling, focus on an aspect of their play that may need adjustment. You simply
try to be human with them, as you would wish a manager to be with you. You
apply common sense and reason, and you can keep everyone focused and calm."
Torre's 1996 World Series victory illustrated several of the 12 keys-maintaining serenity, optimism, steadiness, and the "small bites" approach. But so did the 1997 season, which presented unique challenges and taught both the manager and his players lessons in resilience.
"When it comes to learning from defeat, the first half of the 1997 Yankee season is
instructive. We had a host of personnel problems, and when the team fabric
began to shred we held a team meeting. The players rose to the occasion and
became professionals. They put their conflicts in perspective, setting them aside
to play base.ball the way it should be played--with complete attention to
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fundamentals. We finished the season 30 games over .500, and I am as proud of
that accomplishment as any other I have had as a manager."
The record-breaking 1998 season illustrates what can be accomplished with team chemistry, camaraderie, honest communication, and mutual respect. The colorful and courageous characters on this team will people the pages of GROUND RULES FOR
WINNERS, personifying the best kind of winning attitude: David Cone, overcoming physical adversity (and a bite on his pitching hand by his mother's dog) to have arguably the finest year of his stellar career; Orlando Hernandez (El Duque), who braved the Atlantic ocean in a small boat to defect from Cuba and realize his dream of becoming a top-flight pitcher for the Yankees; Derek Jeter, the poster~boy for hard work and spirited play who is fast becoming one of the best - and most wildly popular - players in the game; David Wells, who found in this team and manager a support system that enabled him to reach heights of pitching perfection even he had never dreamed possible; Paul O'Neill, fielder and hitter extraordinaire known for brow beating himself into excellence; and Bernie Williams, who carries on the tradition of
Yankee greatness with his switch-hitting brilliance and grace in centerfield. Torre illustrates how straight talk, sensitivity to individual differences, and across-the-board fairness has helped to get the most from these and many other exceptional talents.
"The whole group in 1998 is special. One of their secrets is that they live in the
present tense. They play for today, not for tomorrow."
Throughout, Torre shows how these principles can be directly applied in th£> business world and i11 life. Knowing your workers and colleagues, getting the most of their talents, treating them equitably, teaching the "small bites" approach, and practicing communication skills are as applicable in these worlds as they are in the sports arena . ..
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Torre will stress the family model for team play, in which group members thrive on structure, caring, shared responsibility, clear expectations, equal treatment, mutual respect, and a sense of fun.
"Winning is a byproduct of hard work, and sacrifice is more than just a bunt."
A major focus of the book-all of part III-will be devoted to handling tough bosses.
George Steinbrenner is practically a cultural model for the difficult boss - a relentless insatiable perfectionist, intrusive, dictatorial. Whether they work in a factory, small office, or huge corporation, readers will identify with Torre's efforts to manage his tough boss at the same time that he manages his team to victory. The three keys to dealing with a difficult boss--1) creating mutual trust and respect; 2) asserting your agenda and integrity; and 3) maintaining deference, distance, and dialogue-will be illustrated with behind-the-scenes encounters between the manager and team owner. Torre will inspire readers to realize that by putting these keys into play they can live, and even thrive, with the most difficult imaginable employer. His voice will carry special authority here, since the failure of past Yankee managers to handle Steinbrenner, and the contrasting example of Torre's notable success, make it clear that how one relates to a tough boss can make the difference between stagnation and triumph.
"It would be too easy for me to become indignant every time George
Steinbrenner said or did something difficult. No one is about to change George.
I choose, instead, to be aware of his strengths as well as his deficits. He's the
boss, he's the owner, and I must recognize the difficulties as part of the package.
That kind of realism helps me to remain tranquil, and to keep my players calm
and focused." ..
Ground Rules for Winners 6 ,,,....
Any individual hectored, hounded, or humiliated by a difficult boss a la Steinbrenner will find a supportive, instructive voice in Joe Torre. In Part III, readers will learn how to transcend the traps of submissiveness, reactive anger, and defensiveness, and instead to embrace forthrightness, calm assertiveness, and an appropriate distance.
Joe Torre has set standards for sound decision-making, equanimity, fairness, and steadiness that restored dignity and a winning tradition tci the greatest franchise in the history of sports. Readers who face uphill battles in business and life will be inspired by his own against-the-odds success story; heartened by his voice of decency and reason; and guided by his 12 keys to victory on the playing field of life.
CO-AUTHOR BIO
Henry Dreher is a New York-based health and self-help writer who has written corporate speeches for Joe Torre, focusing on his managerial style and how it can be applied in business and in life. He is also the author of YOUR DEFENSE AGAINST
CANCER and THE IMMUNE POWER PERSONALITY, and co-authored THE TYPE C
CONNECTION, with Lydia Temoshok, Ph.D., and HEALING MIND, HEALTHY
WOMAN, with Alice Domar, Ph.D. His latest work, SELF-NURTURE: THE HEALING
ART, also written with Or. Oomar, will be published in 1999. He is a regular contributor to Natural Health, and has written for such publications as Good Housekeeping,
Shape, Self, Ladies' Home Journal, and New York Magazine, for which he wrote the May,
1998 cover story, "Mind Over Medicine." Dreher has authored sports literature for children and young adults, including the paperback Great Sports Thrills (Educational
Reading Services, 1981), and articles on baseball for Scholastic Action . ..
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Joe Torre's GROUND RULES FOR WINNERS
12 Keys to Managing Team Players, Tough Bosses, Setbacks, and Success
Part I. The Rules for Fostering Teamwork
1. Know Your Tearn Players
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3. Straight Communication: The Key to Trust
Part II. The Ways to a Winning Attitude
4. Maintain Serenity (As Best You Can)
5. Sustain Optimism (Especially During Stumps)
6. Honor Intuition (But Listen to Your Management Team)
Part III. Tips for Handling Tough Bosses
7. Creating Mutual Trust and Respect
8. Assert Your Agenda - and Your Integrity
9. Deference, Distance and Dialogue - Striking the Balance
Part IV. Primary Paths to Success
10. Steadiness and Small Bites: How to Handle Setbacks
11. Caring, Conviction, and Commitment: The Three C's to Success
12. The Game of Life: Sacrifice is Not Just a Bunt
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Ground Rules for Winners 8 r OBSERVEJ NEW YORK OCTOBER 26; 1998 THE lAST SUPERHERO: PRIDE OF THE YANKS IS AGUY NAMED JOE ANation Turns Its Eyes . From Wh.ite House Sleaze : To aNew York Throwback
TORRE TAMES STEINBRENNER BEAST
He Forgave Knoblauch, Put Ledee In Left Reid When Spencer Slumped
llY TEllRY GoLWAY wnu Nies: PAUMGARTEN Amid the wreckage of our illusions. there is Joe Torre, bearing the scars of vic tory over midlife crisis, an irresistible com bination of 1990's scnsiuvity and 1940's integrity. He weeps when he •,-:;:::,.I I wins pennants. He is placid -~ undcrpressure.Hcdoesnot Wlall debate the meaning of the GUY• word "defeat" when it comes his way; he accepts the awful burden of his own honor with strength and grace. These are not the qualities we will asso ciate with the I 990's when some taste mak er ortrcndsettctdcclares lhem to be over. We will remember that a President promised us the mooelhical Administtalion iii history and wound up in the dock himsclf-figi.: ratively speaking, although that may change. We will remember that a portly Congressman from Illinois with great white hair and a grandfatherly bearing was ON KltYPTON THEY CALLED HIM "JOl;•EL":A HIGH•FLYING MAN DF GOOD RESOLVE. THE SUPlrRflfANSAVED THE CITI supposed to be the soul of political valor, and it was he who released a quasi-porno graphic tape to the viewing public. Not for the first time, we placed our faith in ~o nolnic charlatans who said they had re- A Shadowbox Campaign: Pataki vs.Vallont . pealed the business cycle-this time, how ever, we will remember that we gleefully Hiya, Fella! Nelson Rockefeller Tried It, Failed Call Him Peter the Bold: handed our pi:nsion money to them. We will remember this campaign season for its But Peekskill George Could Make Gty Go Republican Risked life to Save Gi bellicose banality. New York in the fall of 1998 is a city BY DEVIN LEONARD llY GREG SARGENT w~ting for the disaster that many say is coilung. The confidence and swagger of a New York City was once a frightening candidate has done since 1914: He may He has a personal story that many dev. . year ago has been replaced by economic place for George Pataki. When he was win the city. According to a recent Quin eyed media-age politicians would love anxiety. The real estUe market may go so far campaigning for Governor in 1994, Mr. nipiac College Polling Institute survey, Mr. tell, a stirring tale of a daring rescue at s south the lobby of evcy West Side co-op will Pataki must have thought the city's streets Pataki leads New York City Council that almost cost Pe!Cr Vallone his life. Sor smell of pork rinds. From their cell phones were teeming with nightmarish creatures: Speaker Peter Vallone, a Democrat, 43 20 years ago, Mr. Vallone swam boldly 1 inside their sport-utility vehicles, today's death penalty opponents, rent control ad- percent to 42 percent among city residents to hurricane-swept surf and hauled a ter baby masters and mistresses of the universe . vocates and a Republican mayor who was likely to vote in the Nov. 3 election. tied young girl to safety--even as his o' talk gravely of the lousy bets they have so thirsty for his blood that he endorsed "Pataki is within whistling distance of son frantically fought his way back to sh< made. Gov. Mario Cuomo, a Democrat. In de beating Vallone in the city," Maurice Car on his own. Mr. Vallone wrote about t And then there is Joc;:i:cirre, the authen feating Mr. Cuomo, Mr. Pataki lost the city roll, the polling institute's director, told episode in I 980, giving the girl the psc tic, substantive man who has won more by more than 600,000 votes. The Observer. "Isn't that incredible? Re donym '"Barbara," in the religious ma1 games this year than any other manager in Four years later, Mr. Pataki may do publicans-leaving aside [Mayor zine.Guideposts. CONTINUED ON 5 something no Republican gubernatorial Rudolph) Giuliani-aren't supposed to COJfTINUE.D ON 9 win New York City, especially statewide Re- ,,...,...
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OCTOBER 26, 1998 THE NEW YORR
TERRY GOLWAY WITH NICK PAUMGARTEN grace and they 're doing it without losing their cool. All of this reflects J Torre." The Yankees have long been the team that America loves to hate. r But under Mr. Torre's light touch, they have been transfonned into :Pride of Yankees: a lovable, ha(d-working band of professionals. David Wells flour ished under Mr. Torre. He forgave Chuck Knoblauch and allowed A Hero Named Joe Tino Martinez to get his groove back. He gave apple-cheeked rook c ie Shane Spencer his big break, then when he de-Naturalized, Mr. Torre put rookie No. 2, Ricky Ledee, in left field. There may be no :¢DNTINUED FROM PAGE 1 one in the league who is as supple with a lineup card. inajor league history, and who has done so with the understated Three years ago, in Tampa, during his first February in pinstripes, style ofahero from the black-and-white era. "He is totally upfront," he sat in the dugout in a pair of wraparound shades, watching bat t said author Kenneth T. Jackson, an historian at Columbia Univer ting practice with then-general manager Bob Watson and scouting sity and editor of The Encyclopedia ofNew York City. ''What you see director Gene Michael. In his ' ' i$ what you get. He's one of the reasons why the Yankees are so deadpan voice, he told them popular now. He began to tum around the Yankees in 1996, when - stories of players who had, in he began projecting a whole different style and days of yore, batted while 11Ie effect of Joe image." drunk. The gist of the stories [ Mr. Torre's World Series victory of 1996-the Yankees' first was that some players fell Turre and his slnce 1978-was memorable.. but this year has been unforgettable. over, some dido 't Mean ,:the team's 114 regular-season wins were an American League while, a young ~rek Jeter Yankees, and the record, and if you tag on the three playoff wins over the Texas was in the cage, swinging Rangers, the four over the Cleveland Indians and the (at press time) away. "We got a nice stroke way they conduct iwo World Series games won, you have a manager with 123 victo here, boys," Mr. Torre said. ries in search ofjust two more to complete a season for the ages. Little did he know that themselves . . . [will] It is equally easy to appreciate his style, so out ofsync with the age three years later, he'd be on q_ftawdiyself-absorptionandofspineJessnessposingasempathy.He the verge ofhis second Series send a message to has achieved without kicking and screaming. without back-page con win, that Derek Jeter would troversies, am, most of all, without calling attention to himself. Oh, there be one of the hottest young America.' iS the occasional conunercial endorsement-sausages!-and, of stars in baseball, and that he course, that tape-recorded plea to buckle up in the back of a cab. But would manage to keep not -Mario Cuomo eVen the voice in the cab speaks of old-fashioned neighborhood inti only his job but his cool, too. roacy rather than New Age self-promotion and gimmickry. Regardless of how this MatioCuomo, who knows something about baseball and indeed year's World Series ends, Mr. Torre has performed the remarkable played against Mr. Torre's brother, Frank Torre, in BrookJyn 's Pa achievement of putting anew finish en alegacy that had been tarnished rade Grounds decades ago, sees a team of Joe Torres when he by one man's tackiness, that man being George Steinbrenner. watc~ these record-setting Yankees. "I think that the effect of Joe Mr. Cuomo said the 1998 Yankees would not be the team they are Torre and his Yan "ifTOITe was a tempestuous, undisciplined wild man who was con kees, and the way stantly ruIJDing out to the motmd and kicking up dirt and throwing they conduct them his hat down." Now, Mr. Cuomo didn't say this, but it is imposSible selves ... [will) send to ignore the image of a certain undisciplined wild man lurking in a: message to Ameri Yankee Suidium. And, having conjured this familiar image, it is ca," Mr. Cuomo impossible to note that Mr. Torre's tenure has coincided with a mel said. "They win be lower and calmer George Steinbrenner. Sure, the Yankees' princi cause they have co pal owner is an older and presumably wiser man than he was back operation, because inBillyMartin'sdays.Buttheagingprocessalonecannotfullyex tbey have a sense of plain the yellow and orange hue of Mr. Steinbrenner's autumn. Mr. n:iutuality, because Torre has managed to soften even the Boss him.self. And that is not ~they give ~Ives simply a function of collecting pennants. In the past, remember, m> and because they winning did notensure contentment in the Yankee front office. This \Von'tquit Theseare time, somebody is doing something right, right enough to outlast the virtues which we're rush of the moment Joe Torre is our antidote to the frauds, liars and pleading for in our self-promoters who have defined the decade. "He doesn't pretend there are no problems when somebody has society-or at least I ._0 am-instead of ma z• just had a lousy day," said Professor Jackson. "I'm hoping that the x cho individualism :c success of the Yankees this year will make people a little more nos .and dog-eat-dog. x talgic for tradition." They 're doing it with GEORGE STl!:UUIRENNER It already has.
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