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June 10 Xterra.Luckstone.Com The World’s Greatest Off-Road Triathlon returns to RVA for the 14th year / 1 Track it LIVE! 8am Sunday June 10 xterra.luckstone.com Press Guide XTERRA EAST CHAMPIONSHIP SPONSORS The 2012 XTERRA East Championship is presented by Paul Mitchell, AVIA, and Luck Stone. Sponsors include PowerBar, Gatorade, Rudy Project, Breakthrough Nutrition, Zorrel, XTERRAShop.com, XTERRA Wetsuits, XTERRA Footwear, XTERRA Fitness, and Choice Hotels. 2 In 1996 mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of an open- ocean swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted outdoor enthusiasts, adventure seekers, mountain bikers and triathletes. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common spirit and attitude that pulled them together.The relationship would become an internationally- recognized brand called XTERRA. Since that day, XTERRA has grown into the world’s leading off-road triathlon with more than 100 races in 15 countries, including 70 in the XTERRA America Tour alone. A typical XTERRA is comprised of the following: 1.5 kilometer (0.93-mile) swim in an ocean, lake, or river Luck Stone, a family-owned and operated company whose primary business is 30 kilometer (18.6-mile) mountain bike on off-road trails providing crushed stone products, was founded in 1923 with their first quarry in 10 kilometer (6.2-mile) trail run on a variety of surfaces Richmond. Last year they used that expertise to craft something special - a truly unique trophy that was designed, cut, and welded all in house. The granite is 2012 marks the 17th consecutive year of XTERRA racing. called Virginia Mist – reminiscent of the geographical location of the race. The three steel bars supporting the top of the XTERRA logo signify each leg of the The XTERRA East Championship is the third of four race, as well as the number 13 in Roman numerals (XIII) was symbolic of the regionals in the America Tour, and offers up $15,000 in 13th annual event. The length of each leg of the race inspired the structural prize money for pros and 47 qualifying spots into the dimensions. Spacing between the steel legs was measured to .6 of an inch XTERRA World Championship for amateurs. Age group symbolic of .6 mile swim, it’s seven inches tall symbolic of the seven mile run, competitors will also earn points in pursuit of winning their and sits 12 inches wide + 7 inches tall equaling 19 inches symbolic of the 19-mile bike.The date and location were sandblasted on the top of the XTERRA logo, and region and qualifying for the invite-only XTERRA USA the Luck Stone logo was sandblasted to the top right corner. Can’t wait to see Championship held in Utah on Sept. 22. what they’ve come up with this year! This guide will breakdown the who, what, when, where and why of the XTERRA East Championship - and introduce TABLE OF CONTENTS you to the professional athletes that will race in the world’s Luck Stone and XTERRA Team Up to Crush It! . .4 premier off-road triathlon in downtown Richmond, Virginia Team X-T.R.E.M.E. at home in Richmond . .5 on June 10. Paul Mitchell Cut-a-thon and XTERRA University . .6 XTERRA Trail Run, Kids Zone, Course Info & Schedule . .7-9 Pro Race Preview and Start list . .10-11 Men’s Elite Profiles . .12-20 Women’s Elite Profiles . .21-28 XTERRA U.S. Pro Series Standings and Information . .29-33 2012 XTERRA World Tour Championships Schedule . .34 2012 XTERRA World Championship Preview . .35 Produced by 2011 XTERRA USA And World Age Group Champions . .36 2012 XTERRA America Tour Schedule and how it works .37-39 2011 XTERRA Regional Champions . .40-41 2012 XTERRA Nationals Preview . .42 2012 XTERRA U.S. Trail Run Series Schedule . .43 Media Contact :Trey Garman How XTERRA Started and info on TEAM Unlimited . .44-45 808.216.8606 // [email protected] XTERRA.TV . .46 - Live updates: luckstone.xterra.com and facebook.com/xterraplanet Past XTERRA East Championship Results . .47-56 - On twitter @xterraoffroad ... #xterraRVA XTERRA in Richmond through the Years . .57-60 - Results posted at jtltiming.com/multisport.htm 3 LUCK STONE & XTERRA TEAM UP TO CRUSH IT! As part of a three-year sponsorship that kicked off last year Events include the XTERRA Luck Stone will be a presenting sponsor of the 14th annual Fugitive 10k trail run, the XTERRA XTERRA East Championship off-road triathlon and trail Richmond half-marathon trail run, running races Saturday, June 9 and Sunday, June 10. free kids races, free clinics taught by pro athletes, the Paul Mitchell Luck Stone shares a common goal with XTERRA to Cut-a-Thon to raise money for the empower others to achieve their personal best in an outdoor Challenged Athletes Foundation, rugged terrain and to honor the environment. It takes and two off-road triathlons, a half-distance XTERRA Sport leadership, tenacity and commitment to train for an race (perfect for newcomers) and the XTERRA East XTERRA event. Bob Grauer, president of Luck Stone, said, Championship. “We are inspired by XTERRA’s athletes and outdoor enthusiasts. Their grit and determination to be the best in The entire course is open to the public so there are literally the world and to exceed their goals is something we admire thousands of places to watch from, but the best spot is and strive to emulate daily in our business.” Brown’s Island - site of the start, finish, and XTERRA Expo excitement. Luck Stone is setting up trainer bikes in front of Luck Stone’s commitment to XTERRA, to the City of big TV screens showing real Richmond XTERRA course Richmond and to the Friends of James River Park remains footage, creating a Kids Zone area for little ones, letting stronger than ever. “We are thrilled to be partnering with spectators operate the Loader Simulator they train XTERRA on the East Championship to be able to bring elite associates with so they can experience what it is like athletes to a City that encourages healthy outdoor activities working in a quarry pit, and broadcasting an athlete-tracker and environmental stewardship.” Grauer noted. for the pro race on Sunday (8am start) that will allow friends, family, and fans to follow their favorites on big screens In partnership with the Friends of James River Park, Luck during the race. Stone’s sponsorship will also bring focus on environmental stewardship and showcase one of the best urban park To learn more about Luck Stone and XTERRA, visit systems in the nation. http://www.luckstone.com/xterra-world-tour-2012. Capturing XTERRA’s essence and spirited competition and Luck Stone continues to demonstrate its commitment to the competitors, the new site features upcoming XTERRA environment by preserving open spaces, providing products events and schedules, athlete profiles and helpful visitor for public trails and parks and cleaning up trail way systems information. throughout the state of Va. “Richmond has been a crew and racer favorite for more than a decade now, and the trails have gotten better every year” said Dave Nicholas, the managing director of the XTERRA World Tour. “We commend Luck Stone for their support of the James River Park System, it is truly a gem. Here you have a bike course that resembles a wild forested rollercoaster ride right in the middle of a major city.” About Luck Stone Luck Stone is a customer-inspired business that offers more This will be the 14th year for XTERRA in Richmond. The than 30 different products such as crushed stone, sand and River City is widely regarded as the sport’s finest urban gravel, topsoil and ball field mixes to the road-building, adventure venue. Both the off-road triathlon and trail commercial and residential construction industries. running events feature a unique combination of natural and A privately-held company founded in 1923 in Richmond, man-made obstacles as well as the best metropolitan trail Va., Luck Stone is one of the largest crushed stone system in the country. The epic ride through the James providers and has more than 17 construction aggregate River Parks System lures athletes from more than 30 states plants in Va. and N.C. and three distribution yards in Va. To and pros from around the world to Richmond each year. learn more about Luck Stone go to luckstone.com 4 TEAM X-T.R.E.M.E. ON ANOTHER INSPIRING XTERRA MISSION TEAM X-T.R.E.M.E. TO HONOR, EMPOWER & MOTIVATE WOUNDED HEROES WHERE IT ALL STARTED IN 2009 Team X-T.R.E.M.E., a non-profit organization honoring wounded military service members, returns home to Richmond, VA and XTERRA, where it all started in 2009 with one Marine veteran, a gas mask and his mission to empower the lives of his fellow Wounded Brethren. In three short years Team X-T.R.E.M.E. has grown into a nationally recognized organization that is highly motivated and dedicated to the future of our nation’s Wounded Warriors. On June 9th and 10th Team X-T.R.E.M.E. X-Athletes, Warrior Athletes, Community Athletes and most importantly our Wounded Warrior Honoree will assault Brown’s Island from the air, land and water. fund-raising, media promotion, registration comps and As part of their XTREME DREAMS initiative, Team outreach that is defined nothing short of extraordinary.
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