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JUNE 19-20 2010 PRESS GUIDE - RICHMOND, VA XTERRA EAST CHAMPIONSHIP 1Km Swim + 29Km Mountain Bike + 11Km Trail Run

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JUNE 19-20 2010 PRESS GUIDE - RICHMOND, VA XTERRA EAST CHAMPIONSHIP 1Km Swim + 29Km Mountain Bike + 11Km Trail Run JUNE 19-20 2010 PRESS GUIDE - RICHMOND, VA XTERRA EAST CHAMPIONSHIP 1km swim + 29km mountain bike + 11km trail run The World’s Greatest Off-Road Triathlon 2010 XTERRA EAST CHAMPIONSHIP SPONSORS The 2010 XTERRA East Championship is presented by Paul Mitchell, Degree Men Adventure, and SalaryShield. Sponsors include the Utah Sports Commission, XTERRA.TV, GU Energy Gel, Gatorade, Zorrel, and the XTERRA Alliance - Wetsuits, Gear, Cycling, Fitness, and Footwear. In 1996 mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of an open- ocean swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted outdoor enthusiasts, adventure seekers, mountain bikers and triathletes. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common spirit and attitude that pulled them together. For as different as they were, neither could resist the challenges and thrills this new multisport offered. Since that day XTERRA has grown into the world’s leading off-road triathlon with more than 100 races in 15 countries this year, including 67 in the XTERRA America Tour alone. The typical XTERRA is comprised of the following: 1.5 kilometer (0.93-mile) swim in an ocean, lake, or river 30 kilometer (18.6-mile) mountain bike on off-road trails 10 kilometer (6.2-mile) trail run on a variety of surfaces 2010 marks the 15th consecutive year of XTERRA racing. The XTERRA East Championship is the fourth of five regionals in the America Tour, and offers up $10,500 in TABLE OF CONTENTS prize money for pros and 41 qualifying spots into the XTERRA World Championship for amateurs. Age group XTERRA America Tour Introduction . .3 competitors will also earn points in pursuit of winning their SalaryShield Named Presenting Sponsor . .4 region and qualifying for the invite-only XTERRA USA Schedule of Events and Event Descriptions . .5-7 Championship held in Utah on Sept. 25. XTERRA Course Map and Pics . .8-9 XTERRA Pro Race Preview and Start List . .10-11 This guide will breakdown the who, what, when, where and XTERRA Pro Biographies (Men) . .12-19 why of the XTERRA East Championship - and introduce XTERRA Pro Biographies (Women) . .20-24 2010 XTERRA U.S. Pro Series Prize Money Breakdown . .25 you to some of the professional athletes that will race in the 2010 XTERRA U.S. Pro Series Overview . .26 world’s premier off-road triathlon in downtown Richmond, 2010 XTERRA U.S. Pro Series Results and Standings . .27-29 Virginia on June 20th. Past XTERRA U.S. Pro Series Results . .30-31 2010 XTERRA America Tour Schedule . .32 How the XTERRA America Tour Works for amateurs . .33-35 XTERRA Gear News . .36 2009 XTERRA USA Amateur Championship Review . .37 2009 XTERRA Age Group Regional Champions . .38-39 2010 XTERRA World Tour and World Champs Preview . .40-41 Produced by XTERRA Trail Running Series Overview and Schedule . .42-43 How XTERRA started & the world of XTERRA overview . .44-45 TEAM Unlimited, and XTERRA.TV . .46-47 Race Results from the last 11 years in Richmond . .48-55 Contact :Trey Garman 808.216.8606 // [email protected] 3 SALARYSHIELD® NAMED PRESENTING SPONSOR SalaryShield® income protection by Heritage Union Life Insurance Company, the brand behind the nationwide SalaryShield Challenge, has been named the presenting sponsor for this year’s XTERRA East Championship June 19-20 in Richmond, VA. “We’re thrilled to be a part XTERRA East Championship,” said Phil Walker, president of Richmond-based Heritage Union, the home of SalaryShield. “Like XTERRA, we love the challenge of doing tough things faster than anyone else. That’s why SalaryShield was created – we challenged ourselves to find a new way, a better way, of bringing life insurance to the American consumer. And we believe we have succeeded with SalaryShield.” That’s because SalaryShield is not the typical life insurance The championshipis comprised of three disciplines; a 1km product, he added. “Rather than force consumers to work swim across the James River followed by a 30k mountain through complex calculations to choose a coverage bike that traverses both the South and North Bank sections amount, SalaryShield plans are designed to make it easy to of the world-class James River Park trails, and a 10k run know how much coverage you need. You protect your that leads competitors across the Floodwall, Canal Walk, income. And if you die, your family gets a monthly check James River Park, Belle Isle, and back to Brown’s Island. until your expected retirement age,” he said. The entire course is open to the public so there are literally The team behind SalaryShield also worked hard to make thousands of places to watch from, but the best spot is applying for life insurance easy, Walker said. Consumers Brown’s Island - site of the start, finish, and transition areas can complete an application online or over the phone. In – as well as the XTERRA Expo excitement. many cases, they will have a fully underwritten decision in minutes. “We’ve worked hard to make something difficult About Heritage Union and SalaryShield straightforward and easy for the consumer,” Walker said. Founded in 2005 by financial services executives who “It’s in this spirit of competition that we’re challenging the experienced first-hand the intrusive, overly complex and XTERRA East Championship athletes and Americans frustrating nature of obtaining life insurance, the Richmond, across the country to take part in this summer’s Va.-based Heritage Union family of companies designs life SalaryShield Challenge at www.salaryshieldchallenge.com.” insurance products aimed specifically at helping middle class American families protect their income in the face of “We appreciate the support of SalaryShield for XTERRA, premature death. Licensed, well-capitalized and staffed by and I think our athletes need to hear what they have to offer. industry professionals who recognize that shopping for life SalaryShield income protection is a different way of thinking insurance should not require a crystal ball or advanced about life insurance, one that I think makes a lot of sense in mathematics degree, Heritage Union is transforming an this economy,” said Dave Nicholas, the director of XTERRA. industry with new, innovative income-protection products under the SalaryShield brand that are easy to buy, afford- This will be the 12th year for XTERRA in Richmond, widely able and understandable. For more information on regarded as the sport’s finest urban adventure. Both the off- SalaryShield income protection life insurance, visit road triathlon and trail running events feature a bizarre www.salaryshield.com. Heritage Union Life Insurance combination of natural and man-made obstacles as well as Company is licensed to issue individual life insurance prod- the best metropolitan trail system in the country. Indeed, the ucts in all states except Hawaii, Maine, New Hampshire, epic ride through the James River Parks System lures New Jersey, New York, Rhode Island and Vermont. Product athletes from more than 30 states and pros from around the availability & features may vary by state. SalaryShield is a world to the city each year. registered service mark of Heritage Union, LLC. 4 XTERRA EAST CHAMPIONSHIP SCHEDULE BROWN’S ISLAND - RICHMOND, VA THURSDAY, JUNE 17 4-7pm 10K/21K Trail Run Registration and Packet Pickup @ Road Runner Running Store in Carytown FRIDAY, JUNE 18 3-6pm 10K/21K Trail Run Registration and Packet Pickup @ Road Runner Running Store in Carytown 6-9:30pm “Friday Cheers” free concert featuring Deer Tick with Former Champions SATURDAY, JUNE 19 6:30am XTERRA XTERRA Fugitive 10K and Xduro 21K Packet Pickup 7:30am XTERRA Richmond Xduro 21K Trail Run start 8:00am XTERRA Fugitive 10K - 1st wave start 8:10/20/30am XTERRA Fugitive 10k - 2nd, 3rd, and 4th wave starts, as needed 9:00am-3:00pm XTERRA Expo open, Donations to Central Virginia Foodbank welcome at SalaryShield pavilion 9:00am-3:00pm XTERRA East Championship and Sport Registration and Packet Pick-up* 10:30am XTERRA Xduro/Fugitive 10K Awards Ceremony 11:00am XTERRA University, presented by Paul Mitchell hosted by Conrad Stoltz & Melanie McQuaid 11:00-12:30am XTERRA KIT Youth Triathlon Registration and Packet Pick-up 12:00pm XTERRA Championship and Sport Race Briefing 1:00pm XTERRA KIT Youth Duathlon Start – 11-17 year olds (0.75 mile Run, 3 mile Bike, 0.75 mile Run) 1:15pm XTERRA KIT Youth Duathlon Start – 8-10 year olds (0.5 mile Run, 2 mile Bike, 0.5 mile Run) 1:35pm XTERRA KIT Youth Duathlon Start – 5-7 year olds (0.25 mile Run, 1.5 mile Bike, 0.25 mile Run) SUNDAY, JUNE 20 6:30am Transition Open for Set-up and Body Marking 8:00am XTERRA Sport Race Start 8:30am XTERRA East Championship Race Start 9:00am – 2:00pm XTERRA Expo Open. Donations to Central Virginia Foodbank welcome at SalaryShield pavilion 9:25am/9:35am XTERRA Sport Male/Female Winners Expected 10:00am-2pm Paul Mitchell Cut-a-thon, a benefit for Challenged Athletes Foundation 10:25/10:45am XTERRA East Championship Male/Female Winners Expected 12:30pm XTERRA Cut-off at T2 1:00pm XTERRA East Championship and Sport Awards Ceremony 5 PAUL MITCHELL CUT-A-THON AND XTERRA UNIVERSITY Founded to help physically challenged athletes reach their athletic goals, the non-profit Challenged Athletes Foundation is the official charity of the Paul Mitchell Cut-a-thon at each championship stop on the XTERRA America Tour. Stylists will cut hair from 9:00am-1:00pm on Sunday, June 20 on Brown’s Island at the XTERRA East Championship and all proceeds will go to the CAF.
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