2016 Media Kit Content Overview

Celebrating 50 years as the premier provider of tennis lifestyle content, The Tennis Media Company produces Tennis Magazine, Tennis.com and Tennis Tuesday. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation’s most popular sports.

OUR EDITORIAL COVERAGE INCLUDES

Pro Game & Players Gear, Apparel & Footwear Health, Fitness & Nutrition

Instruction Lifestyle & Travel History & Heritage

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Staff Writers & Expert Contributors

CHRIS EVERT Partner & Contributor One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Tennis Tuesday.

PETER BODO Senior Writer/Columnist A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970’s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including “The Courts of Babylon.” Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award.

STEPHEN TIGNOR Senior Writer/Columnist Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Tennis Tuesday. He is the author of the 2011 critically acclaimed book “High Strung,” in which The Associated Press reviewed his approach of “descriptive prose and flair for dramatic writing” as a “true page turner.”

NICK BOLLETTIERI Instruction Consultant An influential legend, Nick Bollettieri has coached ten players that have gone on to rank No. 1 in the world and is the founder the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotion of the sport.

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine Editorial Calendar

January/February March/April May/June SEASON PREVIEW RACQUET GUIDE FRENCH OPEN SPECIAL Burning questions of the season The year’s new racquets reviewed An intimate portrait of defending answered, plus analysis of the top 12 by instructors, players, coaches, French Open champion, Stan men’s and women’s players. stringers and retailers. Wawrinka. • Instruction: Federer’s Forehand • Pro Game: Rising Star, • Gear: Bag Guide and Shoe Guide Volley Madison Keys • Travel: Madrid and Rome • Instruction: Win-Worthy Doubles • Travel: Charleston • Instruction: High Backhand Volley Serve • History and Heritage: The Inner • Lifestyle: Summer Survival Guide • Fitness: Shape Up with David Ferrer Game Book Review • Nutrition: Power Servings CLOSING: November 18 CLOSING: January 20 CLOSING: March 9 MATERIALS: November 24 MATERIALS: January 26 MATERIALS: March 15 ON-SALE: January 5 ON-SALE: March 8 ON-SALE: April 26

July/August September/October November/December WIMBLEDON SPECIAL US OPEN SPECIAL HEROES ISSUE Spotlight on last year’s surprise Showcase of the young Americans Highlighting the influencers of the finalist, Garbine Muguruza, plus the who are ready to take center stage sport—from the unsung heroes potential changing of the guard in and make some noise in New York. of tennis to the pros who make a men’s tennis. difference. • Gear: Best Outfits on the Tours • Fitness: Speed Up Your Game • Lifestyle: Diary of Steve Johnson • Travel: Newport, Rhode Island • Travel: Rio de Janiero • Instruction: Covering a Doubles • Instruction: Kick Serve Lob CLOSING: April 27 CLOSING: June 22 CLOSING: September 21 MATERIALS: May 3 MATERIALS: June 28 MATERIALS: September 27 ON-SALE: June 14 ON-SALE: August 8 ON-SALE: November 8 *All editorial content subject to change.

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine On-Sale / Closing/Materials Due

Issue Ad Close Materials Due On Sale Date

January/February 11/18/15 11/24/15 1/5/16

March/April 1/19/16 1/26/16 3/8/16

May/June 3/9/16 3/15/16 4/26/16

July/August 4/27/16 5/3/16 6/14/16

September/October 6/22/16 6/28/16 8/8/16

November/December 9/21/16 9/27/16 11/8/16

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine Circulation / Demographics

Rate Base 600,000

Audience 1,400,000

Demographics

Adults 25-54 55%

Male/Female 60/40

Married/Living in Partnered Relationship 75%

Median HHI $177,606

Median Net Worth $1,003,154

College Degree+ 89%

Professional/Managerial 63%

C-Suite Title 21%

Active Tennis Players

Average # of times tennis is played per year 85

Have been playing 10+ years 77%

Upper intermediate or better 81%

Engaged Readers

Have read 3 or 4 of the past 4 issues 85%

Spend 30+ minutes reading the magazine 69%

Source: 2014 IPSOS Affluent Survey / 2014 Audience Survey (Sports Marketing Surveys)

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine Rates

NATIONAL RATES (GROSS)

4/C 1X 3X 6X 12X

Full Pg $58,050 $56,500 $55,050 $52,150 2/3 Pg 44,400 43,250 42,150 39,950 1/2 Pg 35,500 34,600 33,750 31,950 1/3 Pg 25,100 24,500 23,900 22,600

2/C 1X 3X 6X 12X

Full Pg $48,350 $47,100 $45,950 $43,550 2/3 Pg 36,150 35,300 34,400 32,700 1/2 Pg 29,050 28,250 27,500 26,100 1/3 Pg 20,550 20,100 19,550 18,500

BW 1X 3X 6X 12X

Full Pg $38,700 $37,750 $36,750 $34,850 2/3 Pg 29,050 28,250 27,500 26,100 1/2 Pg 22,250 21,700 21,150 20,100 1/3 Pg 15,200 14,850 14,450 13,700

Cover 1X 3X 6X 12X “The sport has attracted a more diverse range of participants in recent years, but the core players remain 2nd $65,750 $64,100 $62,450 $59,100 an active, educated, affluent group.” 3rd 61,900 60,300 58,800 55,650 -Active Marketing Group 4th 77,300 75,400 73,500 69,550 Marketplace (Net) Travel Section (Net)

Size 4/C B/W Size 4/C B/W

Full Pg $30,200 $20,150 Full Pg $31,850 $21,250 1/2 Pg 18,900 12,700 2/3 Pg 26,550 17,800 1/3 Pg 13,100 8,800 1/2 Pg 19,900 14,100 1/6 Pg 7,550 5,150 1/3 Pg 13,850 9,300 1/12 Pg 4,000 2,650 1/6 Pg 7,950 5,400

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine Advertising Specs

MECHANICAL & AD REQUIREMENTS

Standard Units All Ad, Marketplace, Travel Sections & Insert Materials Must Be Sent To: Size Bleed Trim Non-Bleed Joe Scarpulla at [email protected] Spread 16.25˝x10.75˝ 16”x10.5” 15”x10”

Full Page 8.25”x10.75” 8”x10.5” 7”x10” Preferred File Format: PDF/X1-A

2/3 Vertical 5.5”x10.75” 5.375”x10.5” 4.875”x10” Other acceptable formats include TIFF or EPS, in which all fonts and images must be embedded. We will not accept 1/2 Vertical 4”x10.75” 3.875”x10.5” 3.5”x10” any native application files such as Quark or InDesign. Materials should be supplied via email or FTP. Total ink density should not exceed 300%. All required trapping 1/2 Horizontal 8.25”x5.375” 8”x5.125” 7”x4.875” must be included in the file. Use only postscript fonts. Images for 4/C ads must be submitted as high resolution 1/2 H. Spread 16.25”x5.375” 16”x5.125” 15”x4.875” (300 dpi or higher) CMYK files. Ads created in Microsoft Word, Microsoft Publisher or any other word processing 1/2 Digest 5.125”x7.5” 5”x7.125” 4.875”x6.875” program will not be accepted.

1/3 Vertical 3”x10.75” 2.75”x10.5” 2.25”x10” Color Guidance

1/3 Square N/A N/A 4.875”x4.875” Please provide SWOP color proofs for color guidance on press. The supplied color guidance must meet all 1/6 Vertical N/A N/A 2.25”x 4.875” SWOP specifications and must include a CMYK color bar for quality control. Unless SWOP approved, Inkjet color proofs are not an accurate representation of color and can Marketplace Units only be accepted for content accuracy.

Size Non-Bleed These sizes allow for 0.125” trim at Special Units/Inserts Full Page 7”x9.625” top, bottom and All special units, including gatefolds, inserts, regional sides. Keep live splits and the use of spot colors must be discussed in 2/3 Vertical 4.875”x9.625” matter 0.25” from advance with the Production Department to determine trim. Allow 0.1875” mechanical feasibility and requirements. 1/2 Horizontal 7”x4.75” safety at gutter of This information, along with due dates, print orders, sizes each page for type and shipping instructions, will also be provided. Please 1/3 Vertical 2.25”x9.625” contact: Joe Scarpulla at [email protected] running across for more information. gutter. Perfect 1/3 Square 4.875”x4.75” alignment of type or design across gutter Ad Material Extensions 1/6 Vertical 2.25”x4.75” of two facing pages For ad material extensions or questions, please contact: 1/6 Horizontal 4.875”x2.25” cannot be supplied Joe Scarpulla at [email protected] for positioning 1/12 Square 2.25”x2.25” purposes.

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis.com & Social Media

Tennis.com is the #1 global tennis destination providing fans with 24-hour match coverage, including breaking news, live scores and commentary. Plus, players can access regularly updated resources including instructional video, gear reviews and training tips/advice.

Traffic Statistics Active Tennis Players

2MM Monthly Unique Visitors Average # of times tennis is played per year 78 26MM Monthly Page Views Have been playing 10+ years 69% 9:49 Average Time Spent on Site Upper intermediate or better 72%

Audience Profile Source: 2014 IPSOS Affluent Survey / 2014 Audience Survey (Sports Marketing Surveys) Adults 25-54 67%

Male/Female 60/40

Married/Living in Partnered Relationship 78%

Median HHI $175,000

College Degree+ 65%

Social Media Followers Source: Social Media Platforms, August 2015, YOY 394k 130k (55% YOY GROWTH) (25% YOY GROWTH)

FASTEST-GROWING SOCIAL MEDIA FOLLOWERS IN THE SPORT

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis.com Rates & Specs

RATES (NET) MECHANICAL & AD REQUIREMENTS

Standard Media CPM Standard Media Units - 728x90, 300x250 728x90 $25.00 Max File Size: 40k | File Type Accepted: .swf 300x250 $30.00 Max Flash Version: V.10 300x600 $35.00 Max Animation Time: :15

Section Takeover w/Skin Back up Image File Type: .gif, .jpg $40.00 CPM Integration on supplied skins is added-value Max Frames/Second: 15-20

Mobile (Smart Phone) Looping Restrictions: 3 300x250 $20.00 CPM, exclusive 300x250 on page Audio Restrictions: By Click

320x100 $15.00 CPM, exclusive 320x100 on page Rich Media - 728x90, 300x250

Additional Opportunities - Priced Upon Request Initial Load Files Size: 40k

IAB Rising Stars Units Max Total Load File Size: 1MB | File Type Accepted: .swf

Section Sponsorships Max Flash Version: V.10

Content Integration Max Animation Time: :30

Native Advertising Back up Image File Type: .gif, .jpg

Custom Ad Units Max Expansions & directions: • 300x250 to 600x400 down upon rollover • 728x90 to 728x300 down upon rollover

Max Frames/Second: 15-20

Looping Restrictions: Unlimited

Audio/Video Acceptance: Yes

Video Restrictions: By Click

Max Video Weight: 1MB

Max % of Unit for Hotspotting: 25%

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Tuesday Weekly Digital Magazine

Tennis Tuesday is a highly interactive weekly digital magazine offering compelling on- and off-court insight into professional tennis tours. Plus, resources are at your fingertips to improve your game, including gear reviews and video instruction.

Traffic & Delivery Details Active Tennis Players

200k Monthly Readers Average # of times tennis is played per year 90

3:35 Average Time Spent on Site Have been playing 10+ years 77%

Delivered via Web, Tablet and Mobile Upper intermediate or better 82%

Audience Profile Engaged Readers

Adults 25-54 43% Read Tennis Tuesday the day it’s released 62%

Male/Female 55/45 Source: 2014 Ceros Report; 2014 Audience Survey (Sports Marketing Surveys) Married/Living in Partnered Relationship 87%

Median HHI $175,000

College Degree+ 87%

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Tuesday Rates & Specs

RATES

Ad Type Net Full Screen Ad w/link & Optional Video $8,000

SPECS

Standard

File Dimensions: 1024x768 pixels

File Type: jpeg | Resolution: 144 DPI minimum

Video Units

Format: 4x3 or 16x9 Aspect Ratio

Max Resolution: 960x960

Format: MP4, or MPEG, FLV, MOV, H.264

Max file size: 25MB | Max bitrate: 2500KBPS

MEDIA ASSET UPLOAD

[email protected]

FTP ftp.adrive.com user: [email protected] password: Tennis123

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Tuesday Content Calendar

Issue Description Issue Description

1/5/16 WTA season preview 7/5/16 Wimbledon Mid Tourney Awards 1/12/16 ATP season preview 7/12/16 Wimbledon Wrap Up 1/19/16 Austrailian Open Preview & Predictions 7/19/16 Davis Cup Quarterfinals Wrap Up 1/26/16 Australian Open Mid Tourney Awards 7/26/16 Rogers Cup Preview 2/2/16 Austrailian Open Wrap Up 8/2/16 Olympic Preview 2/9/16 Racquet Guide Part I of III: Power Racquets 8/9/16 Olympic Mid Tourney Awards 2/16/16 Racquet Guide Part II of III: ‘Tweener Racquets 8/16/16 Olympic Wrap Up 2/23/16 Racquet Guide Part III of III: Control Racquets 8/23/16 US Open Special 3/1/16 Davis Cup Preview 8/30/16 US Open Preview & Predictions 3/8/16 Indian Wells Preview 9/6/16 US Open Mid Tourney Awards 3/15/16 Indian Wells Mid Tourney Awards 9/13/16 US Open Wrap Up 3/22/16 Miami Open Preview 9/20/16 Davis Cup Semifinals Wrap Up 3/29/16 Annual Beach Bodies Blast 9/27/16 Asia tournaments preview 4/5/16 Miami Open Wrap-Up 10/4/16 Fall Fashion Special 4/12/16 Clay-court season preview 10/11/16 Fall Travel Special 4/19/16 Fitness Special 10/18/16 Health/Injury Prevention Special 4/26/16 Gear Guide: Shoes & Bags 10/25/16 WTA Finals preview 5/3/16 Roger vs. Rafa: The 10-Year Rivalry 11/1/16 WTA Elite Trophy preview 5/10/16 Rome preview 11/8/16 WTA Season Review 5/17/16 French Open Special 11/15/16 ATP Finals preview 5/24/16 French Open Preview & Predictions 11/22/16 Davis Cup Final Preview 5/31/16 French Open Mid Tourney Awards 11/29/16 ATP Season Review 6/7/16 Third Annual Claysies Awards 12/6/16 Heroes: Part I of III 6/14/16 Summer Survival Guide 12/13/16 Heroes: Part II of III 6/21/16 Wimbledon Special 12/20/16 Heroes: Part III of III 6/28/16 Wimbledon Preview & Predictions 12/27/16 Year-End Awards

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406