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2017 Media Kit Content Overview

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2017 Media Kit Content Overview 2017 Media Kit Content Overview As the premier provider of tennis lifestyle content and pro game coverage, The Tennis Media Company produces Tennis Magazine, Tennis.com and Baseline. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation’s most popular sports. OUR EDITORIAL COVERAGE INCLUDES Pro Game & Players Gear, Apparel & Footwear Health, Fitness & Nutrition Instruction Lifestyle & Travel History & Heritage For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Staff Writers & Expert Contributors CHRIS EVERT Partner & Contributor One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Baseline. PETER BODO Senior Writer/Columnist A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including “The Courts of Babylon.” Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award. STEPHEN TIGNOR Senior Writer/Columnist Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Baseline. He is the author of the 2011 critically acclaimed book “High Strung,” in which The Associated Press reviewed his approach of “descriptive prose and flair for dramatic writing” as a “true page turner.” NICK BOLLETTIERI Instruction Consultant An influential legend, Nick Bollettieri has coached 10 players that have gone on to rank No. 1 in the world and is the founder of the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotion of the sport. ADDITIONAL CONTRIBUTING TENNIS PERSONALITIES Billie Jean King | Tracy Austin | Cliff Drysdale | Paul Annacone | Peter Burwash | Alan Fox | Darren Cahill | Stan Smith For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine On-Sale / Closing/Materials Due In Switzerland, and anywhere else he plays in the world, Federer's ROGER FEDERER’S TRADITIONALIST APPEAL crowd support is unmatched. HAS GARNERED HIM A FOLLOWING THAT’S MORE DEDICATED THAN ANY IN THE SPORT SWISS ARMY AS SHE GOES FOR A RECORD SEVENTH BY STEPHEN TIGNOR US OPEN TITLE, AP PHOTO can the all-time great turn her toughest defeat into her biggest inspiration? Plus: FREEZE FRAME Rebel The three keys to Williams’ unrivaled Rebel Andy Murray isn’t the best player return of serve of his era, but he may be remembered as its most important. PAGE 25 inin By Stephen Tignor ReverseReverse SerenaUS Open Special SEPTEMBER /OCTOBER 2016 FLASHBACK PATRIOT GAMES PRIZE FIGHTER GREAT SHOT Murray always lets you know how AS HE SAT DOWN TO BEGIN HIS FIRST PRESS CONFERENCE AT THE MIAMI OPEN he’s feeling on the court, and the It’s been a decade Sam Querrey sparks Bethanie Mattek- Breaking down the same holds true off of it. In recent this spring, Andy Murray made for an unlikely-looking radical. Dressed in a blue years, he’s become one of the sport’s most outspoken players about issues Under Armour fleece and black sweatpants, with his uncombed hair pushed ranging from doping to equal pay. since Andre Agassi’s a potential upswing Sands sounds off force that is Jack hastily to one side after a workout, Murray leaned back, put his hands in his pockets memorableINTERACTIVE farewell and calmly began answering questions. If you knew the world’s No. 2-ranked player in American tennis about equality Sock’s forehand only from the steady stream of rants, raves and semi-intelligible soliloquies that flow from his mouth when he’s on court, you might have had trouble recognizing the soft- PAGE 8 PAGE 10 PAGE 38 PAGE 66 spoken, levelheaded, 28-year-old new father who sat before the media. On this day, though, reporters suspected that Murray, despite his easygoing TENNIS.COM demeanor, was going to have a juicy quote or two for them. They swarmed his table and pushed their cameras, microphones, notepads and whatever recording device DIGITAL EDITION August 2010 tennis.com 20 they could find into his face. January/February + FOLLOW ANDY MURRAY DURING WIMBLEDON AND THE OLYMPIC GAMES AT TENNIS.COM July/August 2016 tennis.com 15 Issue Launch Issue Ad Close Materials Due On-Sale Date January/February 11/23/16 11/29/16 1/10/17 March/April 1/18/17 1/25/17 3/7/17 May/June 3/8/17 3/15/17 4/25/17 July/August 4/26/17 5/3/17 6/13/17 September/October 6/28/17 7/5/17 8/15/17 November/December 9/20/17 9/27/17 11/7/17 For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 2016 RACQUET GUIDE Tennis Magazine 2017 Editorial Calendar Our Annual EDITORS’ THE CHOICE Roger and Rafa: A golden decade 36 PAGE Secret weapons for winning doubles 48 PAGE Shoe 2016 Guide: This year’s top kicks 52 PAGE Martina Hingis returns to the top 62 PAGE Plus: AWARDS RESULTS Insight, Opinions and Predictions THE BEST-IN-CLASS PICKS BY OUR PANEL OF KEI VENUS ROGER RAFAEL GARBINE NADAL 2016 RACQUET GUIDE NISHIKORI WILLIAMS FEDERER MUGURUZA RACQUET MAVENSFRENCH OPEN SPECIAL IF HE REALLY ARE THE STARS HE’S FOUND A THE COMPLEXION THE WTA’S WANTS IT, ALIGNING FOR WINNING FORMULA OF THE MEN’S NEXT NEW NOW IS THE TIME ONE MORE MAJOR FOR 30-SOMETHING GAME HINGES GRANDARE SLAM IN TO SHOW IT TITLE RUN? TENNIS ON HIM CHAMPION BEST FIND THE ALL-AROUND FRAME RIGHT NEW Our Annual BEST EDITORS’ NEW LINE FRAMETHE FOR CHOICE BEST THE WORLD’S TOP PL AYER TAKES AWARDS AIM AT THE ONE ELUSIVE MAJOR RESULTS NOVAK DJOKOVIC YOUR GAME THE BEST-IN-CLASSLIGHTWEIGHT FRAME PICKS BY OUR PANEL OF Plus: BELINDA BENCIC RACQUET MAVENS BEST Roger A YOUNG MARTINA HINGIS IN and Rafa: BOTH PLAYING STYLE Instruction:ARE IN BEST A golden AND MENTAL STRENGTH FIND THE UPDATE decade ALL-AROUND FRAME Stan JACK SOCK WIN FROM MASTER THE PAGE 36 THE AMERICAN IS AS GIFTED RIGHT NEW BEST BEST Secret AS ANY YOUNG PLAYEREVERY HIGH BACKHAND NEW LINE weapons FRAME FOR for winning 2016 BEST HEAVY HITTER LIGHTWEIGHT FRAME doubles FORMATION YOURVOLLEY GAME the PAGE 48 T HREE WAYS TO T H E KEY I S S TRO N G BEST Instruction: 2016 Shoe L EAD ANY DO U BLES FOOOTWO RK AND A UPDATE Guide: WIN FROM MASTER THE Plus: This year’s T EAM T O VI C T O RY EVERYCOOM PACT S WINHIGHG BACKHAND BEST HEAVY HITTER top kicks FORMATION VOLLEY THE 10 MOST IMPORTANTMan PAGE 52 Plus:PREVIEW T HREE WAYS TO T H E KEY I S S TRO N G Wawrinka Martina BOB & MIKE L EAD ANY DO U BLES FOOOTWO RK AND A Plus: SERVE LIKE MADISONT EAM T O VI CKEYST O RY COOMPACT SWING RACQUETS OF ALL TIMEtakes aim at Hingis BRYAN returns IDENTICAL TWINS, A SIX-STEP BRE A KDOWN O F THE RISING THE 10 MOST IMPORTANT A HARMONIOUSLY SERVE LIKE MADISON KEYS RACQUETS OFFRAMES ALL TIME THAT BROUGHT ABOUTanother to the top SUCCESSFUL DOUBLES another S TAR’S S M OOTH ME C HANIA SIX-STEPCCS BRE A KDOWN O F THE RISING PAGE 62 TEAM—AND TWO VERY FRAMES THAT BROUGHT ABOUT major title S TAR’S S M OOTH ME C HANICCS CHANGE AND WERE the the DIFFERENT PEOPLE major title CHANGE AND WERE Wawrinka EMBRACED BY THEEMBRACED MASSES BY THE MASSEStakes aim at MARCH / APRIL 2016 ( PAGE 54 ) MAY / JUNE 2016 TENNIS.COM ISSUE MAY / JUNE 2016 ANDY MURRAY WILL HE RETURN TO MARCH / APRIL 2016 Stan ( PAGE 54 ) Man THE OLYMPIC PODIUM THIS Man SUMMER IN RIO? SERENA GET A STRING FAVORITE GRIP THEORY RACQUETS FRENCH OPEN SPECIAL THE RIGHT CHOOSE THE LOVE LETTERS WILLIAMS W AY T O PATTERN TO FINE COULD THIS BE THE HOLD A THAT SUITS FRAMES OF YEAR HER REIGN TENNIS.COM RACQUET YOUR GAME GETTHE PAST A STRING FAVORITE COMES TO AN END? ( P. 36 ) ( P. 46 ) ( P. 38 ) TENNIS.COM August 2010GRIP tennis.com 20 THEORY RACQUETS THE RIGHT CHOOSE THE LOVE LETTERS 1601_COVER.indd 4 12/15/15 3:09 PM 1603_COVER_Shipped.indd 1 W AY T2/8/16 O 10:23 AM PATTERN TO FINE HOLD A THAT SUITS FRAMES OF TENNIS.COM RACQUET YOUR GAME THE PAST ( P. 36 ) ( P. 46 ) ( P. 38 ) August 2010 tennis.com 20 January/February 1603_COVER_Shipped.indd 1 March/April May/June2/8/16 10:23 AM SEASON PREVIEW RACQUET GUIDE FRENCH OPEN SPECIAL Will 2017 be the year that Serena Our comprehensive Buyer’s Guide The centerpieces of the 2017 Williams is challenged for the top to the year’s new racquets reflects French Open Special are defending spot in women’s tennis? Can Roger the results of many months of champions Novak Djokovic and Federer and Rafael Nadal make thorough analysis by our panel of Garbine Muguruza, each of whom triumphant returns afteran injury- more than two dozen including captured their first career titles at riddled 2016 season? The Annual instructors, players, coaches, Roland-Garros last season.
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