2017 Media Kit Content Overview

As the premier provider of tennis lifestyle content and pro game coverage, The Tennis Media Company produces Tennis Magazine, Tennis.com and Baseline. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation’s most popular sports.

OUR EDITORIAL COVERAGE INCLUDES

Pro Game & Players Gear, Apparel & Footwear Health, Fitness & Nutrition

Instruction Lifestyle & Travel History & Heritage

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Staff Writers & Expert Contributors

CHRIS EVERT Partner & Contributor One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Baseline.

PETER BODO Senior Writer/Columnist A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including “The Courts of Babylon.” Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award.

STEPHEN TIGNOR Senior Writer/Columnist Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Baseline. He is the author of the 2011 critically acclaimed book “High Strung,” in which The Associated Press reviewed his approach of “descriptive prose and flair for dramatic writing” as a “true page turner.”

NICK BOLLETTIERI Instruction Consultant An influential legend, Nick Bollettieri has coached 10 players that have gone on to rank No. 1 in the world and is the founder of the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotion of the sport.

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine On-Sale / Closing/Materials Due

In Switzerland, and anywhere else he plays in the world, Federer's ROGER FEDERER’S TRADITIONALIST APPEAL crowd support is unmatched. HAS GARNERED HIM A FOLLOWING THAT’S MORE DEDICATED THAN ANY IN THE SPORT SWISS ARMY

AS SHE GOES FOR A RECORD SEVENTH BY STEPHEN TIGNOR US OPEN TITLE, AP PHOTO can the all-time great turn her toughest defeat into her biggest inspiration? Plus: FREEZE FRAME Rebel The three keys to Williams’ unrivaled Rebel Andy Murray isn’t the best player return of serve of his era, but he may be remembered as its most important. PAGE 25 inin By Stephen Tignor ReverseReverse SerenaUS Open Special SEPTEMBER /OCTOBER 2016 FLASHBACK PATRIOT GAMES PRIZE FIGHTER GREAT SHOT Murray always lets you know how AS HE SAT DOWN TO BEGIN HIS FIRST PRESS CONFERENCE AT THE MIAMI OPEN he’s feeling on the court, and the It’s been a decade Sam Querrey sparks Bethanie Mattek- Breaking down the same holds true off of it. In recent this spring, Andy Murray made for an unlikely-looking radical. Dressed in a blue years, he’s become one of the sport’s most outspoken players about issues Under Armour fleece and black sweatpants, with his uncombed hair pushed ranging from doping to equal pay. since Andre Agassi’s a potential upswing Sands sounds off force that is Jack hastily to one side after a workout, Murray leaned back, put his hands in his pockets memorableINTERACTIVE farewell and calmly began answering questions. If you knew the world’s No. 2-ranked player in American tennis about equality Sock’s forehand only from the steady stream of rants, raves and semi-intelligible soliloquies that flow from his mouth when he’s on court, you might have had trouble recognizing the soft- PAGE 8 PAGE 10 PAGE 38 PAGE 66 spoken, levelheaded, 28-year-old new father who sat before the media. On this day, though, reporters suspected that Murray, despite his easygoing TENNIS.COM demeanor, was going to have a juicy quote or two for them. They swarmed his table and pushed their cameras, microphones, notepads and whatever recording device DIGITAL EDITION August 2010 tennis.com 20 they could find into his face. January/February + FOLLOW ANDY MURRAY DURING WIMBLEDON AND THE OLYMPIC GAMES AT TENNIS.COM July/August 2016 tennis.com 15 Issue Launch

Issue Ad Close Materials Due On-Sale Date

January/February 11/23/16 11/29/16 1/10/17

March/April 1/18/17 1/25/17 3/7/17

May/June 3/8/17 3/15/17 4/25/17

July/August 4/26/17 5/3/17 6/13/17

September/October 6/28/17 7/5/17 8/15/17

November/December 9/20/17 9/27/17 11/7/17

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406

2016 RACQUET GUIDE Tennis Magazine 2017 Editorial Calendar

Our Annual EDITORS’ THE CHOICE Roger and Rafa: A golden decade 36 PAGE Secret weapons for winning doubles 48 PAGE Shoe 2016 Guide: This year’s top kicks 52 PAGE Martina Hingis returns to the top 62 PAGE

Plus: AWARDS RESULTS Insight, Opinions and Predictions THE BEST-IN-CLASS PICKS BY OUR PANEL OF KEI VENUS ROGER RAFAEL GARBINE NADAL 2016 RACQUET GUIDE NISHIKORI WILLIAMS FEDERER MUGURUZA RACQUET MAVENSFRENCH OPEN SPECIAL IF HE REALLY ARE THE STARS HE’S FOUND A THE COMPLEXION THE WTA’S WANTS IT, ALIGNING FOR WINNING FORMULA OF THE MEN’S NEXT NEW NOW IS THE TIME ONE MORE MAJOR FOR 30-SOMETHING GAME HINGES GRANDARE SLAM IN TO SHOW IT TITLE RUN? TENNIS ON HIM CHAMPION BEST FIND THE ALL-AROUND FRAME RIGHT NEW Our Annual BEST EDITORS’ NEW LINE FRAMETHE FOR CHOICE BEST THE WORLD’S TOP PL AYER TAKES AWARDS AIM AT THE ONE ELUSIVE MAJOR RESULTS NOVAK DJOKOVIC YOUR GAME THE BEST-IN-CLASSLIGHTWEIGHT FRAME PICKS BY OUR PANEL OF Plus: BELINDA BENCIC RACQUET MAVENS BEST Roger A YOUNG MARTINA HINGIS IN and Rafa: BOTH PLAYING STYLE Instruction:ARE IN BEST A golden AND MENTAL STRENGTH FIND THE UPDATE decade ALL-AROUND FRAME Stan JACK SOCK WIN FROM MASTER THE PAGE 36 THE AMERICAN IS AS GIFTED RIGHT NEW BEST BEST Secret AS ANY YOUNG PLAYEREVERY HIGH BACKHAND NEW LINE weapons FRAME FOR for winning 2016 BEST HEAVY HITTER LIGHTWEIGHT FRAME doubles FORMATION YOURVOLLEY GAME the PAGE 48 T HREE WAYS TO T H E KEY I S S TRO N G BEST Instruction: 2016 Shoe L EAD ANY DO U BLES FOOOTWO RK AND A UPDATE Guide: WIN FROM MASTER THE Plus: This year’s T EAM T O VI C T O RY EVERYCOOM PACT S WINHIGHG BACKHAND BEST HEAVY HITTER top kicks FORMATION VOLLEY THE 10 MOST IMPORTANTMan PAGE 52 Plus:PREVIEW T HREE WAYS TO T H E KEY I S S TRO N G Wawrinka Martina BOB & MIKE L EAD ANY DO U BLES FOOOTWO RK AND A Plus: SERVE LIKE MADISONT EAM T O VI CKEYST O RY COOMPACT SWING RACQUETS OF ALL TIMEtakes aim at Hingis BRYAN returns IDENTICAL TWINS, A SIX-STEP BRE A KDOWN O F THE RISING THE 10 MOST IMPORTANT A HARMONIOUSLY SERVE LIKE MADISON KEYS RACQUETS OFFRAMES ALL TIME THAT BROUGHT ABOUTanother to the top SUCCESSFUL DOUBLES another S TAR’S S M OOTH ME C HANIA SIX-STEPCCS BRE A KDOWN O F THE RISING PAGE 62 TEAM—AND TWO VERY FRAMES THAT BROUGHT ABOUT major title S TAR’S S M OOTH ME C HANICCS CHANGE AND WERE the the DIFFERENT PEOPLE major title

CHANGE AND WERE Wawrinka

EMBRACED BY THEEMBRACED MASSES BY THE MASSEStakes aim at MARCH / APRIL 2016 ( PAGE 54 )

MAY / JUNE 2016 TENNIS.COM

ISSUE MAY / JUNE 2016 ANDY MURRAY WILL HE RETURN TO

MARCH / APRIL 2016 Stan ( PAGE 54 ) Man THE OLYMPIC PODIUM THIS Man SUMMER IN RIO? SERENA GET A STRING FAVORITE GRIP THEORY RACQUETS

FRENCH OPEN SPECIAL THE RIGHT CHOOSE THE LOVE LETTERS WILLIAMS W AY T O PATTERN TO FINE COULD THIS BE THE HOLD A THAT SUITS FRAMES OF YEAR HER REIGN TENNIS.COM RACQUET YOUR GAME GETTHE PAST A STRING FAVORITE COMES TO AN END? ( P. 36 ) ( P. 46 ) ( P. 38 ) TENNIS.COM August 2010GRIP tennis.com 20 THEORY RACQUETS THE RIGHT CHOOSE THE LOVE LETTERS

1601_COVER.indd 4 12/15/15 3:09 PM 1603_COVER_Shipped.indd 1 W AY T2/8/16 O 10:23 AM PATTERN TO FINE HOLD A THAT SUITS FRAMES OF TENNIS.COM RACQUET YOUR GAME THE PAST ( P. 36 ) ( P. 46 ) ( P. 38 ) August 2010 tennis.com 20

January/February 1603_COVER_Shipped.indd 1 March/April May/June2/8/16 10:23 AM SEASON PREVIEW RACQUET GUIDE FRENCH OPEN SPECIAL Will 2017 be the year that Serena Our comprehensive Buyer’s Guide The centerpieces of the 2017 Williams is challenged for the top to the year’s new racquets reflects French Open Special are defending spot in women’s tennis? Can Roger the results of many months of champions Novak Djokovic and Federer and Rafael Nadal make thorough analysis by our panel of Garbine Muguruza, each of whom triumphant returns afteran injury- more than two dozen including captured their first career titles at riddled 2016 season? The Annual instructors, players, coaches, Roland-Garros last season. The issue Season Preview addresses these stringers and retailers. Racquets also includes Shoe and Bag Guides questions and more, while also are tested to identify possible with Editors’ Choices highlighting highlighting the game’s future stars. matches for a variety of player types. the best options.

CLOSING: November 23 CLOSING: January 18 CLOSING: March 8 MATERIALS: November 29 MATERIALS: January 25 MATERIALS: March 15 ON-SALE: January 10 ON-SALE: March 7 ON-SALE: April 25

July/August September/October November/December WIMBLEDON SPECIAL US OPEN SPECIAL HEROES ISSUE Wimbledon always offers a wide Whether you’re there in person or Our final installment of the array of compelling storylines, and taking in all the live action on TV, year highlights the people and this year is no different. We’ll explore it’s our annual fan guide to the best organizations who make the potential changing of the guard ways to enjoy the most attended a difference in the tennis world, in men’s tennis and what it might single annual event in all of sports— either by using the sport and their take for a big hitter like Milos Raonic, the US Open. Among the highlights place in it as a forum and catalyst last year’s finalist, to finally break of our coverage will be a breakdown for charity and/or change, or by through on the grass. of up-and-coming young Americans. helping to improve the sport itself.

CLOSING: April 26 CLOSING: June 28 CLOSING: September 20 MATERIALS: May 3 MATERIALS: July 5 MATERIALS: September 27 ON-SALE: June 13 ON-SALE: August 15 ON-SALE: November 7 *All editorial content subject to change.

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine Circulation / Demographics

WIMBLEDON SPECIAL Rate Base 600,000

Audience ANDY MURRAY IS NOT 1,400,000 THE BEST Plus: Top secret: Demographics Dominic PLAYER Thiem’s new Babolat stick OF HIS PAGE 12 Venus Williams’ ERA . . . love of the Adults 25-54 64% Summer Games . . . but he may PAGE 30 be ultimately Olympic Quiz: remembered Put your tennis knowledge as the most Male/Female 60/40 to the test PAGE 36 important one PAGE 14 Horror and hope: The story of Syria’s Davis Cup team Married/Living in Partnered Relationship 86% PAGE 40 Harness the power of Roger Federer’s serve PAGE 64 Median HHI $158,479

JULY / AUGUST 2016 Average HHI $266,994

TENNIS.COM August 2010 tennis.com 20 Median Net Worth $1,063,362

Average Net Worth $2,019,607

College Education+ 98%

Professional/Managerial 78%

C-Suite Title 37%

Active Tennis Players*

Average # of times tennis is played per year 85

Have been playing 10+ years 77%

Upper intermediate or better 81%

Engaged Readers*

Have read 3 or 4 of the past 4 issues 85% TEN YEARS AGO, ROGER FEDERER AND RAFAEL NADAL KICKED OFF TENNIS' GOLDEN AGE—AND FORGED A GAME-CHANGING RELATIONSHIP— DURING A FIVE-HOUR FINAL IN ROME. BY STEPHEN TIGNOR Spend 30+ minutes reading the magazine 69%

00TURNING tennis.comTURNING Jan/Feb 2013 thethe GAMEGAME toto GOLDGOLDJan/Feb 2013 tennis.com 00 Sources: IPSOS Affluent Survey, Fall 2016 *Sports Marketing Surveys, Audience Survey 2014

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine 2017 Rates

NATIONAL RATES (GROSS)

4/C 1X 3X 6X 12X

Full Pg $59,792 $58,195 $56,702 $53,715 2/3 Pg 45,732 44,548 43,415 41,149 1/2 Pg 36,565 35,638 34,763 32,909 1/3 Pg 25,853 25,235 24,617 23,278

2/C 1X 3X 6X 12X

Full Pg $49,801 $48,513 $47,329 $44,857 2/3 Pg 37,235 36,359 35,432 33,681 1/2 Pg 29,922 29,098 28,325 26,883 1/3 Pg 21,167 20,703 20,137 19,055

BW 1X 3X 6X 12X

Full Pg $39,861 $38,883 $37,853 $35,896 2/3 Pg 29,922 29,098 28,325 26,883 1/2 Pg 22,918 22,351 21,785 20,703 1/3 Pg 15,656 15,296 14,884 14,111

Cover 1X 3X 6X “The sport has attracted a more diverse range of participants in recent years, but the core players remain 2nd $67,723 $66,023 $64,324 an active, educated, affluent group.” 3rd 63,757 62,109 60,564 -Active Marketing Group 4th 79,619 77,662 75,705 Marketplace (Net)

Size 4/C B/W FOR THE LOVE OF THE Full Pg $31,106 $20,755 GAMES How Venus Williams—playing a record ﬁ fth Olympics this summer in Rio—caught the 1/2 Pg 19,467 13,081 American team spirit, and never lost it.

Venus Williams, by all outward appearances, is Well, almost nothing. Even after 20 demanding years on tour, there is one 1/3 Pg 13,493 9,064 the most unflappable of tennis players. Unlike tennis-related topic that can make this her theatrically demonstrative younger sister, 36-year-old veteran break into a mile- wide smile and giggle with the uncontrol- Serena, Venus doesn’t beat her opponents with lable enthusiasm of a girl half her age: the fist pumps, stare downs or exultations. She uses Olympic Games. Sixteen years after making her Olym- something equally as daunting: a majestically pic debut at age 20 in Sydney, Williams stony game face that nothing can dislodge. still describes the experience of playing for her country as “the pinnacle of my

career,” and her four gold medals as 1/6 Pg 7,777 5,305 “icing on the cake with a cherry on top.”

At 36, Williams doesn’t play as The last time she played the Games, in often as she used to. But given her unrivaled Olympic exprience, it 2012, it took some time before the nor- would be foolhardy to discount her chances in Rio de Janeiro. mally reserved Venus could stop gushing.

30 tennis.com July/August 2016 + STAY UP TO DATE WITH VENUS’ FIFTH OLYMPIC GAMES THIS SUMMER AT TENNIS.COM July/August 2016 tennis.com 31 1/12 Pg 4,120 2,730 AP AP

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis Magazine 2017 Advertising Specs

MECHANICAL & AD REQUIREMENTS

Standard Units All Ad, Marketplace & Insert Materials Must Be Sent To: Joe Scarpulla at [email protected] Size Bleed Trim Non-Bleed

Spread 16.25˝x10.75˝ 16”x10.5” 15”x10”

Full Page 8.25”x10.75” 8”x10.5” 7”x10” Preferred File Format: PDF/X1-A

2/3 Vertical 5.5”x10.75” 5.375”x10.5” 4.875”x10” Other acceptable formats include TIFF or EPS, in which all fonts and images must be embedded. We will not accept 1/2 Vertical 4”x10.75” 3.875”x10.5” 3.5”x10” any native application files such as Quark or InDesign. Materials should be supplied via email or FTP. Total ink density should not exceed 300%. All required trapping 1/2 Horizontal 8.25”x5.375” 8”x5.125” 7”x4.875” must be included in the file. Use only postscript fonts. Images for 4/C ads must be submitted as high resolution 1/2 H. Spread 16.25”x5.375” 16”x5.125” 15”x4.875” (300 dpi or higher) CMYK files. Ads created in Microsoft Word, Microsoft Publisher or any other word processing 1/2 Digest 5.125”x7.5” 5”x7.125” 4.875”x6.875” program will not be accepted.

1/3 Vertical 3”x10.75” 2.75”x10.5” 2.25”x10” Color Guidance

1/3 Square N/A N/A 4.875”x4.875” Please provide SWOP color proofs for color guidance on press. The supplied color guidance must meet all 1/6 Vertical N/A N/A 2.25”x 4.875” SWOP specifications and must include a CMYK color bar for quality control. Unless SWOP approved, Inkjet color proofs are not an accurate representation of color and can Marketplace Units only be accepted for content accuracy.

Size Non-Bleed These sizes allow for 0.125” trim at Special Units/Inserts Full Page 7”x9.625” top, bottom and All special units, including gatefolds, inserts, regional sides. Keep live splits and the use of spot colors must be discussed in 2/3 Vertical 4.875”x9.625” matter 0.25” from advance with the Production Department to determine trim. Allow 0.1875” mechanical feasibility and requirements. 1/2 Horizontal 7”x4.75” safety at gutter of This information, along with due dates, print orders, sizes each page for type and shipping instructions, will also be provided. Please 1/3 Vertical 2.25”x9.625” contact: Joe Scarpulla at [email protected] running across for more information. gutter. Perfect 1/3 Square 4.875”x4.75” alignment of type or design across gutter Ad Material Extensions 1/6 Vertical 2.25”x4.75” of two facing pages For ad material extensions or questions, please contact: 1/6 Horizontal 4.875”x2.25” cannot be supplied Joe Scarpulla at [email protected] for positioning 1/12 Square 2.25”x2.25” purposes.

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis.com & Social Media

Tennis.com is the #1 global tennis destination providing fans with 24-hour match coverage, including breaking news, live scores and commentary. Plus, players can access regularly updated resources including instructional video, gear reviews and training tips/advice.

Traffic Statistics Additional Demographic Details

2MM Monthly Unique Visitors Married/Living in Partnered Relationship 78%

25MM Monthly Page Views Median HHI $175,000

9:08 Average Time Spent on Site* College Degree+ 65%

*Note: Desktop Active Tennis Players

Audience Breakdown Average # of times tennis is played per year 78

Adults 18-44 56% Have been playing 10+ years 69%

Male/Female 65/35 Upper intermediate or better 72%

Source: Google Analytics, January - September 2016 Source: Sports Marketing Surveys, Audience Survey 2014

Social Media Followers 464k 158k (14% YOY GROWTH) (19% YOY GROWTH)

3.3% ENGAGEMENT RATE (VS. 0.7% INDUSTRY AVERAGE) 1.8% ENGAGEMENT RATE (VS. 0.07% INDUSTRY AVERAGE)

Source: Social Media Platforms, October 2016, YOY

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Tennis.com Ad Specs & Requirements

AVAILABLE AD UNITS MECHANICAL & AD REQUIREMENTS

Standard Media Standard Media Units - 728x90, 300x250

728x90 Max File Size: 300k | File Type Accepted: JPG, GIF, HTML5

320x100 Max Animation Time: :30

300x250 Back up Image File Type: .gif, .jpg

300x600 Max Frames/Second: 15-24

Additional Opportunities Looping Restrictions: 3

IAB Rising Stars Units Audio Restrictions: By Click

Section Sponsorships Rich Media - 728x90, 300x250

Content Integration Initial Load Files Size: 300k

Native Advertising Max Total Load File Size: 1MB | File Type Accepted: HTML5

Custom Ad Units Max Animation Time: :30

Back up Image File Type: .gif, .jpg

Max Expansions & directions: • 300x250 to 600x400 left upon rollover • 728x90 to 728x300 down upon rollover

Max Frames/Second: 15-20

Looping Restrictions: Unlimited

Audio/Video Acceptance: Yes

Video Restrictions: By Click RE-DESIGN: A NEW LOOK Max Video Weight: 1MB Launched in August 2016 Max % of Unit for Hotspotting: 25%

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406 Baseline Digital Platform Overview

Dedicated to the lifestyle and the game, Baseline is the one-stop experience for today’s digitally-savvy tennis enthusiast. Designed to streamline the ability to stay on top of what’s most important, most interesting and most engaging, Baseline provides variety and on-the-go discovery of all things tennis—on and beyond the court.

The Daily Experience Media Units Accepted

• Most relevant and trending tennis content of the day 728x90

• Easy-to-digest doses of information and articles 320x100

• Content shareability and entertaining interactivity 300x250

300x600 A Peek Inside Custom opportunities available upon request.

Mechanical & Ad Requirements

Refer to Tennis.com requirements Exclusive & Relevant

Of the Moment & Topline

Beyond the Court

Active Lifestyle Inspiration MORE AT BASELINE.TENNIS.COM

For more information, please contact Associate Publisher, Adam Milner at [email protected] or 646.783.1406