Teamlagardere.Com Teamlagardere.Com

f et Business Interacti RCS Paris 482741725 - Siège Social : 121, avenue de Malakoff, 75216 Paris Cedex 16 75216 Paris - Siège Social : 121, avenue de Malakoff, 482741725 RCS Paris

TeamLagardère teamlagardere.com teamlagardere.com Stade Paris Jean-Bouin 26, avenue du Général-Sarrail Phone: +33 (0) 1 40 71 18 90 75 016 Paris [email protected] CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

The Lagardère group loves sport on a national and international level, are and shares in its values. brought into the project to add their unique Pushing oneself to the limit, expertise and know-how and thereby the thrill of competition and team spirit are enable our elite to reach the top in sporting © Jacques Grison/Rapho. all qualities a top athlete requires, and they performances. This project is about more “ A wealth are the attributes a business needs to stay than just providing financial support. Our and a diversity ahead of the pack. Lagardère has enjoyed investment also takes the form of resources of experiences close links with the world of sport for many to develop new technologies such as the and skills years now, and this special relationship TeamLagardère video centre, that were that contribute took on a whole new dimension when previously unavailable, and make them towards training, “we decided to create a sports sponsorship available to sportsmen and women. This support, research department. It was my wish to see the group investment in the image of sport as a whole, and knowledge- help France shine on the international with particular emphasis on the champions, sharing. ” stage by giving them a real chance reinforces the group’s commitment to top- to improve on their medal tallies. In order level sport and will also help us to create to achieve this, the Lagardère group closer links with national and international implemented a set-up which goes beyond sporting federations. It is also borne of our the ’usual’ scope of sponsorship. genuine desire, implemented globally and At the heart of this new structure was consistently, to promote the playing and “TeamLagardère”.This innovative and watching of sport to one and all. ethical project was launched in 2005, and The Lagardère group is developing a was designed to help promote the French worldwide structure which brings together champions of the future. TeamLagardère an increasing number of top athletes, is a centre of scientific expertise applied to federations, clubs and partners, not just sport, applying state-of-the-art techniques within TeamLagardère but also the in research, training and support. Lagardère Paris Racing swimming club, The project is dedicated to sport at the Paris Jean-Bouin sports club, Lagardère highest level and aims to unearth young Athlé Tour athletics events, Jean-Luc French talent and provide them with Lagardère Trophy and Mondial Paris a two-pronged recipe for success, based on Cadets tennis tournaments and other both sporting performance and cultural events organised as part of development. The focal point of the project the Jean-Luc Lagardère is of course the people involved; athletes, Foundation. scientists, coaches, teachers and many more… Arnaud Lagardère, People involved professionally in sport, both CEO of Lagardère SCA

00 01 02 03 04 EDITORIAL JULY 2007 ” JULY 2007 EDITORIAL 01 02 03 04 05 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

No room for error, long seasons, heightened competition...

In terms of training and physical preparation to training using the analyses and evaluations from for top-level sport, more and more data and its centre of scientific expertise and thus optimise expertise is required nowadays. athletes’ and players’ preparations. Founded in June 2005 with bases as Paris TeamLagardère’s aim is to use this technology, and Sophia-Antipolis, TeamLagardère combines which is also at the disposal of the federations a training complex with a centre of scientific and professional clubs, to help and support French expertise and an innovative and modern training sportsmen and women, and top-level international system designed to deal with the complexities of French sport. high-performance sport. TeamLagardère focuses primarily on athletics and tennis and boasts top players in its ranks such as Richard Gasquet, Amélie Mauresmo and Paul-Henri Mathieu. It is able to carry out a methodical approach © Tennis Magazine/A.© Tennis Couvercelle ; Business Interactif/S. Jemai DPPI/V. ; Curutchet.

02 03 04 05 06 TEAMLAGARDÈRE PROFILE JULY 2007 JULY 2007 TEAMLAGARDÈRE PROFILE 03 04 05 06 07 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

TEAMLAGARDÈRE STAFF 2005 11 TeamLagardère total staff

PARTNERS 2007 Total number of partners 2007 24 TeamLagardère total staff TECHNOLOGY AND RESEARCH 03 2005 2007 Number of sports 31 2005 benefiting from 2005 3 TeamLagardère’s Scientific Number of athletes evaluated services department (clubs + TeamLagardère 16 + federations) 8 2007 2005 2005 Technical OTHER ATHLETES 101 department

2007 7 Scientific SPORTSMEN AND department WOMEN INVOLVED IN TEAMLAGARDÈRE 3 27 2005 2007 Administration Team Tennis Élite 41 2006 14 2007 2007 Technical Athletes who have benefited department Number of pieces from TeamLagardère’s services via their club 70 of equipment used SPORTING RESULTS (as on 23 July 2007)

Progress up the rankings (including best-ever ranking) J. Benneteau: + 145 (rise in ATP rankings from 180 to 35) Overall staff N. Mahut: +94(rise in ATP rankings from 155 to 61) Team Tennis Juniors N. Devilder: + 129 (rise in ATP rankings from 210 to 81) Notable performances J. Benneteau: Quarter-finalist at Roland-Garros 2006 R. Gasquet: French No.1, ATP-ranked N° .7, semi-finalist at Wimbledon in 2007 and winner of four ATP titles M. Llodra: Winner of the men’s doubles at Wimbledon in 2007 2005 Team Athletics J. Eysseric: ITF world junior No.1 2007 Athletes who have benefited A. Cornet: Winner of the girls’ singles at Roland Garros in 2007 from TeamLagardère’s services C. Chala: French 15-16-year-old champion in 2006 via their federation © Business Interactif/S.Jemai

04 05 06 07 08 KEY FIGURES JULY 2007 JULY 2007 KEY FIGURES 05 06 07 08 09 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

What is at stake at the top level A modern and innovative approach

“ The issues raised The requirements for reaching the top are TeamLagardère is aware of this, TeamLagardère provides a genuine training Techniques can be analysed by means of a by top-level sports are many and varied. Simply stepping up the work and consequently offers its athletes: complex for athletics and tennis and applies unique double video system which has been highly complex and need rate is not enough to get those all-important a methodical approach to physical prepara- installed on a training field. to be solved by collective exact guidelines for their physical approaches. Together, tenths of a second or extra centimetres capacities tion based on the analyses from its scientific TeamLagardère also has a unique medical coaches and scientific which make all the difference. Knowing your an analysis of their techniques complex. The Team is organised around a set-up which combines regular medical care experts design training body better, identifying how to make more a specific individual training programme technical centre which provides evaluations with detailed biological analysis to regulate routines to meet technical, physical and psychological of muscle quality, energy levels the specific needs In order to be even more efficient, the intensity and the amount of training progress and working in a better way all and techniques. of athletes while TeamLagardère has brought together all in order to respect the physical limits respecting their enable athletes to optimise their preparation. the necessary technical and human resources of the athletes. sporting integrity.” under one roof, with the aim of having a Xavier Moreau, General Manager permanent flow of information between of TeamLagardère scientists, coaches and athletes.

“ Getting athletes to the peak of their profession and then keeping them there now requires a scientific approach to training. They need to know what level they are really at and then do the work that is required of them. They will be able to save time and optimise their workloads to make sure that they do not fall into the traps created by overtraining – namely dips in form, injury and doping.” Christian Miller, Manager of the evaluation and scheduling expertise centre © Tennis Magazine/J.© Tennis Crosnier ; Business Interactif/S. Jemai.

06 07 08 09 10 AIMS AND APPROACHES JULY 2007 JULY 2007 AIMS AND APPROACHES 07 08 09 10 11 CENTRE OF EXPERTISE: DIFFERENT KINDS EDITORIAL TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP SERVICES AND TOOLS OF PARTNERSHIPS

Services Tools used for evaluation

Thanks to its technical training complex, I Evaluation of muscular capabilities: I Muscular reinforcement: TeamLagardère can offer a wide variety of services “ The evaluations enable us to identify “ The muscular reinforcement sessions for athletes, clubs and federations. the muscular qualities which most need to be are aimed at developing physical qualities such What TeamLagardère has to offer: developed for each individual player and thus as force, strength and top speed which to adapt muscular reinforcement programmes are integral parts of an athlete’s performance. Magazine/J.© Tennis Crosnier. I Evaluations of physical capabilities to their individual needs. ” In addition, muscular reinforcement is also and technique Nicolas Perrotte, coach a means of injury prevention ” I Support in defining programmes for physical Xavier Moreau, General Manager preparation I Evaluation of energy capacity: of TeamLagardère I Continuous training for coaches “ Both the evaluation tools and the equipment I Organisation of training courses with staff used to monitor training sessions enable us I Recuperation/medical care: also provided to measure and keep a detailed eye on the fruits “ Medical care means looking after the health I Participation in research and development of our labours. It really is a genuine advantage of sportsmen and women by identifying the first programmes when it comes to physical preparation. ” signs of fatigue and injuries linked I Vocational training and re-training athletes, Frédéric Decamps, coach to top-level sport. ” including a partnership with the Institute Dr Armand Tomaszewski, sports doctor I Movement analysis: for Political Studies in Paris “ Seeing what the naked eye cannot, thanks to high-tech movement analysis, means that we can evaluate things better and understand those little details that make all the difference between good players and champions. ” Patrice Hagelauer, Technical Director “ To get results, of Team Tennis athletes need to be treated like sports cars – they need the kind of skills and technology associated with the Formula 1 paddock.” Xavier Moreau, General Manager

08 09 10 11 12 CENTRE OF EXPERTISE: SERVICES AND TOOLS JULY 2007 JULY 2007 CENTRE OF EXPERTISE: SERVICES AND TOOLS 09 10 11 12 13 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

The TeamLagardère video centre

In 2007, TeamLagardère inaugurated the third area of its Centre of Expertise, namely the video centre – a unique, innovative area dedicated to movement analysis and performance enhancement. This equipment is an integral part of our wish to provide full and detailed analysis

to coaches regarding the performances © Boren Exploits Photos/P.Boren; Havas Sports/AL.Boyer. of their athletes. The evaluations carried out in our Centre of Expertise measure the energy and muscle capacities and now also “ This technology is an incredible aid as it the techniques of the various sportsmen means that we can and women. The main aim is to help them take work on our athletes in An immediate, dedicated the minutest detail and personalized analysis the different decisions they face every day. and fine-tune their movements, enabling for the athlete and for the coach This unique video system enables the technique them to gain a few and the tactics of the player to be evaluated. fractions of a second These two complementary systems, designed Using two complementary features, recordings which can prove deci- sive in competition.” by two of TeamLagardère’s scientific experts, use the full potential of cinematographic analysis: Guy Ontanon, Christian Miller and Annie Riquet, are aimed at Development Manager providing tangible new elements to help coaches Sony High Definition equipment uses of Team Athletics seven cameras in fixed spots around in their decision-making and thus to meet the pitch which enable players to be filmed their needs in terms of analysis, observation in real time and to synchronise the footage and correction of an athlete’s movements. with movement analysis from various The athletes themselves can also study slow pre-defined angles motion image-by-image analysis straight A 3D reconstruction of movement as “ Going beyond Motion Analysis is a movement recording after their performance to see exactly how they obtained by the Motion Analysis system the energy and system. This equipment uses 12 infra-red were moving. muscular capabilities analyses which cameras fixed on a gantry above the pitch we have developed combined with sensors within the athlete’s A unique challenge over recent years, clothing and provides a biomechanical creating this video centre within a sports analysis of the player via a 3D real-time While similar software already exists today complex was very reconstruction of their movements. much a first in in laboratories, having these two technologies “ Our role is to give objec- the world of sport. designed in conjunction with Sony and Motion tive information on We want to use images Analysis together in one sports complex is a first the physical condition of as a teaching tool the player and now, thanks to make it easier to for French sport. These facilities enable players to this new technology, identify the areas to give it their all out on the training field while we can give both the coach a player should work and the player further on to improve.” staying within the parameters set by evaluation accurate data on Xavier Moreau, methods which are every bit as rigorous as those Sensors used for movement analysis of athletes the latter’s technique General Manager and tactics.” of TeamLagardère established by scientists. Christian Miller, Manager of the evaluation and scheduling expertise centre

10 11 12 13 14 VIDEO CENTRE JULY 2007 JULY 2007 VIDEO CENTRE 11 12 13 14 15 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS © Tennis Magazine/A.© Tennis Couvercelle ; Business Interactif/S.Jemai.

Amélie Mauresmo Julien Benneteau Richard Gasquet Michaël Jérémiasz Paul-Henri Mathieu Physical preparation

Date of birth: 5 July 1979 Date of birth: 20 December 1981 Date of birth: 18 June 1986 Date of birth: 15 October 1981 Date of birth: 12 January 1982 in Saint-Germain-en-Laye (78) in Bourg-en-Bresse (01) in Béziers (34) in Paris (75) in Strasbourg (67) Career Career Career Career (wheelchair tennis) Career 2007 French N°1/WTA N°4 2007 French N°5/ATP N°54 2007 French N° 1/N° 8 ATP 2007 French N °1/ITF N °3 2007 French N° 3/ATP N° 39 Highest ever ranking Highest ever ranking Meilleur classement ATP Highest ever ranking Highest ever ranking N°1 (13 September 2004) N°35 (21 May 2007) N° 7 (9 July 2007) N °1 (17 October 2005) NN°23 (16 July 2007) Winner of Australian Open Quarter-finalist in the men’s Semi-finalist at Wimbledon Bronze medal 4 ATP titles (Moscow in 2006, Wimbledon singles and doubles in 2007 at the Paralympics and Lyon 2002, Casablanca in 2006 and the Masters at Roland Garros in 2006 4 ATP titles (Nottingham in Athens 2004 and Gstaad 2007) in 2005 1 ATP doubles title 2005 and 2006, Gstaad Silver medal in the doubles Winner of Roland Garros Gold medal at 2004 (Metz 2003) 2006, Lyon 2006) at the Paralympics boys’ singles in 2000 Olympic Games World junior champion in Athens 2004 24 WTA titles in 2002, winner of Roland 2 Grand Slam titles: US “ Thanks to the cooperation Garros boys’ singles in 2002 Open in 2005 and between the coaches and Australian Open in 2006 the scientific staff, TeamLagardère provide “ Xavier Moreau and his “ I feel really comfortable “ Today, being able to me with a solid basis for staff helped me to balance being part of TeamLagardère. benefit from the work “ Thanks to the various training which I can really my build and to hone myself It’s a great organisation. carried out by researchers evaluations carried out by rely on and which helps physically and they certainly They’ve made it possible and see the concrete Christian Miller’s team, me to keep on progressing played a very important role for me to concentrate results which enable me I was able to find out just more and more. ” in my attitude and in solely on my tennis, which to improve my training is what my strengths and the progress I have made. ” has enabled me to work on a real positive for me. ” weaknesses were and thus my attitude and my work qualitatively in Amélie Mauresmo called in behaviour. ” the right direction, and t TeamLagardère to help her with his has enabled me to keep her physical preparation. She my place among the elite. ” is also coached by Loïc Courteau (tennis) and works with Michel Franco (physiotherapist). Additionally, she is supported by her own sponsors.

Rankings as of 23 July 2007. Sources: atptennis.com, wtatour.com and itftennis.com. Rankings as of 23 July 2007. Sources: atptennis.com, wtatour.com and itftennis.com.

12 13 14 15 16 TOP ATHLETES JULY 2007 JUILLET 2007 JULY 2007 13 14 15 16 17 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

Amélie Mauresmo, Julien Benneteau, Richard Gasquet, Paul-Henri Mathieu and Michaël Jérémiasz are all involved, and so are many others:

Team Élite (Paris) Propsects Team (Sophia-Antipolis) Team Athletics

Mary Pierce Michaël Llodra Cindy Chala Kevin Botti Ayodele Ikuesan Fabrice Calligny Abderahim El Haouzy Date of birth: 15 January 1975 Date of birth: 18 May 1980 Date of birth: 17 May 1991 Date of birth: 14 January 1989 Date of birth: 15 May 1985 Date of birth: 7 November 1981 Date of birth: 1 January 1975 2006 French N°2/WTA N°182 2007 French N°13/ ATP N°68 2007 French ranking: -30 2007 French ranking: -30 Event: 100m Event: 100m Event: 400m Highest ever WTA ranking: 1 ATP title (’s-Hertogenbosch 2004) ITF Junior ranking: 25 ITF Junior ranking: 123 Junior international “A” International “A” International 3 (30 January 1995) 4 major doubles titles: French 15-16-year-old champion French 17-18-year-old champion 2005 European champion Bronze medal at 2006 European 2006 European Champion 2 Grand Slam titles: 3 Grand Slams (Australian Open 2004 in 2006 in 2006 (under-23) at 4x100 m relay Championships in 4x100m relay at 4x400m relay Australian Open in 1995 and 2005, Wimbledon 2007) Nelly Ciolkowski Jonathan Eysseric and Roland Garros in 2000 and 1 Masters (2005) Christophe Bonnet Dimitri Demonière Yannick Lesourd Date of birth: 11 June 1990 Date of birth: 27 May 1990 Finalist at Roland Garros in 1994 Date of birth: 5 July 1985 Date of birth: 28 March 1979 Date of birth: 3 April 1988 Nicolas Mahut and 2005, Australian Open in 1997 2007 French ranking: -30 2007 French ranking: -30 Event: 100m Event: 100m Event: 400m ITF Junior ranking: 50 and US Open in 2005 Date of birth: 21 January 1982 ITF Junior ranking: 4 Junior international “A” International Youth international 18 WTA singles titles 2007 French N°11/ ATP N°77 Alizé Cornet European 17-18-year-old champion Bronze medal at 2006 European Teddy Venel 10 WTA doubles titles 2 ATP doubles titles/Winner in 2006 Date of birth: 22 January 1990 Championships in 4x100m relay Winner of the Coupe Borotra Date of birth: 16 March 1985 Thierry Ascione of Wimbledon boys’ singles in 2000 2007 French N°16/WTA 139/ (European Team Championships) Event: 400 m ITF Junior 9 Date of birth: 17 January 1981 Édouard Roger-Vasselin in 2005 Junior international European 15-16-year-old singles and 2007 French N°20/ATP 150 Date of birth: 28 November 1983 doubles champion in 2005, Nassim Slilam 2007 French N°35/ ATP 109 Nicolas Devilder Winner of Roland Garros girls’ singles Date of birth: 21 January 1990 in 2007 Date of birth: 25 March 1980 2007 French ranking: -4/6 2007 French N°14/ATP N°102 Victoria Larrière ITF Junior ranking: 143 Date of birth: 2 May 1991 Finalist at the French 15-16-year-old 2007 French ranking: -30 championships in 2006 ITF Junior ranking. 57

Rankings as of 23 July 2007. Sources: atptennis.com, wtatour.com and itftennis.com. Couvercelle Magazine/A. © Tennis et J.Crosnier; Business Intéractif/S.Jemai.

14 15 16 17 18 ALL OUR ATHLETES JULY 2007 JULY 2007 ALL OUR ATHLETES 15 16 17 18 19 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

Scientific Department External areas of expertise A new and innovative team led by Christian Miller and which is in charge of Physiotherapists the technical complex as well as evaluation, programming, research and scientific Paris Jean-Bouin communication Nicolas Bertrand Jean-Georges Cellier Annie Riquet Yoann Vannicatte Christophe Gaillard © DPPI/E.Bretagnon Scientific biomechanics adviser, Engineer in charge of IT development “ Our approach is Sophia-Antipolis in charge of movement analysis Jean Slawinski designed to create Magazine/A. Couvercelle© Tennis ; Business Interactif/S.Jemai. Michel Bosch Mathieu Louvat Jean-Michel Levêque Scientific training physiology adviser, a unique model based Guy Saliat Scientific training physiology adviser, specialising in the biomechanic and on the attention Podiatrists in charge of the energy-based physiological aspect of performance to detail, strength and Benjamin Degryse aspect of performance Armand Tomaszewski ability to innovate of Geneviève Noiret Christophe Chatain Sports doctor, cardiologist, a large-scale private Dieticians Engineer in charge of technology anaesthesiologist business. What we also Véronique Rousseau development want to do is give all Séverine Olivié 5 those who can prove 3 that they want to

surpass themselves 4 the means to achieve 2

this excellence, both 1 Technical department Administrative and Communications Department in France and abroad.” Tennis Sophie Charlot Arnaud Molinié, Chief of Staff Lagardère SCA Nine coaches under the leadership of Rémi Barbarin Directors’ assistant and Patrice Hagelauer: Gaël Demenet Operational Management Detailed Paris Jean-Bouin Sophia-Antipolis Marketing and development adviser expertise Nicolas Copin Carine Bornu Delphine Vinet Arnaud Molinié Christian Miller Rémi Barbarin Guy Ontanon Tennis coach Tennis coach Secretary Chief of Staff Lagardère SCA Responsible for the Centre of Expertise Development Manager of Development Manager of and know-how Head of the and Evaluation and for the technical the Team Tennis the Team Athletics Thierry Champion Xavier Moreau Sophia-Antipolis site training support complex Former FFT national coach Former national coach and sprint based on Tennis coach General Manager of TeamLagardère, Pierre Bouteyre Doctor of life sciences (biomechanics Former coach of Arnaud Clément and advisor to the FFA (French Athletics Olivier Malcor Creator of the technical training support the talents and Tennis coach Arnaud Di Pasquale, former physical Tennis coach complex and movement physiology) Federation) trainer of Gaël Monfils William Bigot Personal physical trainer for Amélie Responsible for the INSEP biomechanics Former FFA national director of men’s the guarantee Olivier Soulès Tennis coach 1 Xavier Moreau Mauresmo and Mary Pierce and physiology laboratory from 1997 Patrice Hagelauer and women’s 4 x 100m relays of top-level Tennis coach 2 Christian Miller to 2005 Former coach of Christine Arron, Frédéric Decamps Former physical trainer for the French Technical director of Team Tennis Nicolas Perrotte 3 Rémi Barbarin Author and co-author of various works, Muriel Hurtis, Ronald Pognon, Tennis Federation (FFT), responsible Coach of the French Davis Cup team technical and Physical trainer Physical trainer 4 Patrice Hagelauer for the Fed Cup and for the overall reports and articles on the theme Former FFT national coach Former Patricia Girard 5 Guy Ontanon scientific staff Athletics physical monitoring of the various of research into biomechanics coach of Yannick Noah, Henri Leconte Team Athletics was launched in October 2006 and is under the direction team-members and physiology and Paul-Henri Mathieu of Guy Ontanon and his assistant coach Dimitri Demonière. M

16 17 18 19 20 STAFF JULY 2007 JULY 2007 STAFF 17 18 19 20 21 CENTRE OF EXPERTISE: DIFFERENT KINDS EDITORIAL TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP SERVICES AND TOOLS OF PARTNERSHIPS

Paris Jean-Bouin – a club synonymous The Croix-Catelan and the rue Éblé site Sophia-Antipolis – shaping the future TeamLagardère – partner with elite sport in Paris – there to serve top-level sport of the Nick Bollettieri academy

The club is situated in the west of Paris and was site at the end of 2005, and this all adds to the pres- On 1 September 2006, the Lagardère Group became 18-piste fencing arena and three multi-sport gyms. Located at the heart of the Côte d’Azur near to Nice, The Nick Bollettieri Academy is based in Bradenton, founded on 1 November 1903 to cater for all and has tige of the venue which has become synonymous the new proprietors of the Croix-Catelan. This site is These two sites are where TeamLagardère is now the Sophia-Antipolis site is dedicated to training the Florida in the USA and totally dedicated to training always offered at least 10 different sports ever since with elite sport. situated in the Bois de Boulogne on the outskirts choosing to concentrate its infrastructure for youngsters who make up the Prospects Tennis Team. the men’s and women’s tennis stars of tomorrow. It it began. It was renamed Paris Jean-Bouin in 2003, Paris Jean-Bouin currently has six sporting sections of Paris and stretches over more than six hectares. Lagardère Paris Racing. Along the lines of the tennis academies in Florida, has a whole host of illustrious “graduates”, including and the club signed an exclusive partnership with the (athletics, basketball, bridge, field hockey, rugby and It has 12,000 members and consists of 48 tennis They have top-level facilities and are designed the site has outdoor courts which can be used all André Agassi, Jim Courier, Tommy Haas, Monica Lagardère Group in January 2004 (after the City of tennis) comprising 3,000 members who can play on courts, two swimming pools and even a 1,500m2 with two purposes in mind – supporting the various year round. The Prospects Tennis Team was formed Seles, Anna Kournikova and Maria Sharapova. Paris renewed the club’s licence). One of the main almost six hectares of facilities, including 21 tennis artificial pitch. It was originally founded in 1882 under sporting sections* within Lagardère Paris Racing, in 2006 and has around 10 promising young players The partnership between TeamLagardère and elements of the partnership is top-level training of courts, a covered basketball court, a stadium and an the name of Racing Club de France as a multi-sports and therefore developing top-level sport. in its ranks. The staff, which includes a number of the Nick Bollettieri Tennis Academy is based on two young sportsmen and women. athletics track where Sergei Bubka became the first club. Since then, it has become the number one club lAll athletes who benefit from TeamLagardère’s coaches and a fitness trainer, work in close activities – an exchange programme for athletes The various teams within the club have been able to man above six metres in the pole vault back in 1985. in France, both in terms of the number of members support can make full use of the facilities at these collaboration with the full team at Paris Jean-Bouin. from TeamLagardère (who can then take part take advantage of the TeamLagardère Centre of www.parisjeanbouin.fr and also its history – including hosting the Olympic exceptional sites, thus enabling them to train and The site is close to both the science and technology in the activities of the American academy Expertise even since it was inaugurated on the club’s Titles: Games when they were held in Paris in 1900. prepare for competition in optimum conditions. “technopole” and the Vabonne university centre, at Bradenton, Florida) and combined training and France men’s team first division tennis champions The Lagardère Group was also awarded stewardship Titles: making it an excellent place to combine playing use of resources between the two establishments. in 2005, 2006 and 2007. of the 14 sports sections* of the rue Éblé sports cen- CFrance women’s team first division tennis cham- and learning. tre. This building of some 6,000m2 is almost unique pions in 2007. due to its location in the 7th arrondissement of Paris 87 Olympic medals and 65 world titles since – right at the heart of the capital. It contains two 25- the club’s inception in 1882. metre swimming pools, a 300m2 martial arts dojo, an

*Athletics, badminton, women’s basketball, bridge, modern decathlon, fencing, judo, modern pentathlon, shooting, skiing, swimming, tennis, triathlon and volleyball. © Tennis Magazine/A.© Tennis Couvercelle. © Business Interactif/S.Jemai.

18 19 20 21 22 DIFFERENT KINDS OF PARTNERSHIPS JULY 2007 JULY 2007 DIFFERENT KINDS OF PARTNERSHIPS 19 20 21 22 23 CENTRE OF EXPERTISE: DIFFERENT KINDS EDITORIAL TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP SERVICES AND TOOLS OF PARTNERSHIPS

Emmanuel Lebesson Christophe Bonnet (French youth team) (100 m)

Abdel Kader Salifou (French youth team)

French Athletics Federation French Rugby Federation French Table Tennis Federation

The Lagardère Group made a commitment TeamLagardère is standing side by side every TeamLagardère, official partner of the French to work with the French Athletics Federation step of the way with the French XV in their Table Tennis Federation (2006-2009). in order to be a part of the evolution of French preparations for the 2007 Rugby World Cup. As part of this partnership, the France Promotion athletics from 2006-2008. TeamLagardère signed an agreement regarding Group (which is made up of four French youth The athletes in the French team as well as their staff technical services with the French Rugby Federation athletes who are preparing for the 2008 Olympic and national coaches can thus make the most of in August 2006 to provide a framework for all Games in Peking) will be able to take advantage the advice and support of the TeamLagardère Centre of the preparations already carried out over the of the advice, support and expertise of Expertise within the framework of a programme previous months. of the TeamLagardère scientific complex. of tests and applied research and training to Les prestations apportées s’articulent autour The collaboration between the two groups is complement all of the other work which is carried out. de deux axes : l’évaluation des capacités physiques specifically based on the evaluation and analysis musculaires des joueurs et la réalisation d’une of physical and muscle capacities, support in étude (menée avec les entraîneurs de la FFR) the programming of training and the optimisation sur les appuis. of the performances of the athletes within the Group.

20 21 22 23 24 DIFFERENT KINDS OF PARTNERSHIPS JULY 2007 JULY 2007 DIFFERENT KINDS OF PARTNERSHIPS 21 22 23 24 25 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

“ This partnership is a logical step in the wider commitment to sport which we undertook in 2006. Going beyond our involvement with the WRC World Rally Championship, our brand now needs TeamLagardère has been made possible thanks to “ A French sporting goods brand such as ours is to be associated with pioneering initiatives such the involvement of certain very important financial obviously keen to be involved in projects which as TeamLagardère. Energy, authenticity and a spirit partners. enable our sportsmen and women to develop their of innovation are common values shared by Subaru The world of sport certainly has everything to gain performances. Our association with TeamLagardère and TeamLagardère. ” “ The personal from this collaboration with the world of finance allows us to promote the values which we both hold Thierry Gillard, Managing Director of Subaru France involvement of all in terms of products, services and technologies, dear – sport, technique, energy and authenticity. ” the members and also communications expertise and Antoine Sathicq, Managing Director of Coq Sportif enables us to merge professionalism. both their interests The “Club des Partenaires Associés TeamLagardère”, and their knowledge or ”TeamLagardère Associate Partners’ Club” is at “ Kiria is the biggest name in retail health products in in an optimal way the origin of this project and brings together “ This initiative fits in perfectly with the strategy the French market thanks in no small part to its first so that everyone gets key business players who share common values and behind our commitment to the world of sport. class network of experts, its range of products and interests – i.e. each member has a love Our approach as a ’Technology partner to aid unique services and its professional work ethic. the best out of it, of sport, performance and team spirit. performance’ is actually designed to use the added Sport and health are two areas which Kiria and and so that sport The Club presents an opportunity for sport as a value of Sony products within sport as it is played. TeamLagardère are working to bring together is the winner.” whole and also for those businesses which are It is also our wish to help both professional and for the benefit of top-level sportsmen and women. Arnaud Molinié, Chief of Staff Lagardère SCA involved, as they are provided with new promotional amateur sportsmen and women to progress. Sport has also become a genuine topic in terms of material from the TeamLagardère communications Sony’s contribution to the TeamLagardère project public health. It is only natural therefore that Kiria tools, namely a media programme, events and the encapsulates our wish to put our knowledge at the and TeamLagardère should combine to help reputations of the staff and/or the athletes involved. disposal of the Lagardère Group and to share our the health aspect of sport to progress and to make Thus a new sports marketing model was created common values of innovation and high technology.” athletes more aware of it in order to optimise their and itself engendered a powerful network Philippe Citroën, thinking with regard to health. ” of communications possibilities. Managing Director of Sony France Frédéric Bizard, founder and president of Kiria

22 23 24 25 26 PARTNERS JULY 2007 JUILLET 2007 PARTNERS 23 24 25 26 27 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS

A Group very much in touch The Lagardère Group has always Lagardère Athlé Tour (17 June 2007) with its time embraced the values inherent in sport. 5000 m -Yohan Diniz (FRA)

Lagardère is a French group established At the beginning of the 1970s, under the aegis in 40 countries. It is headed by Arnaud Lagardère of the Group’s founder Jean-Luc Lagardère, and is a world leader in media and new Matra Sport was at the forefront of motor racing technologies. The Group’s media work is a solid the world over. Jackie Stewart was Formula 1 world and growing business area and is based on four champion in 1969 and Matra won a historic treble

distinct yet complementary activities: by taking the Le Mans 24 hour race in 1972, 1973 © Boren Exploits Photos/P.Boren ; DPPI/Bretagnon – Curutchet - Millereau. Lagardère Active (press, audiovisual and and 1974. new media), Lagardère Publishing (books), More recently, the Lagardère group has actively Lagardère Athlé Tour (17 June 2007) Men’s 100m Lagardère Services (retail and services) and participated in mobilising France’s main Lagardère Sports (management and marketing economic players to support Paris’ bid to host of sporting rights). Lagardère’s investment in new the Olympic Games by founding and hosting technologies is illustrated by their strategic the “Club des Entreprises Paris 2012” Jean-Luc Lagardère Trophy participation in the European company EADS (2012 Paris Business Club). Marcelo Rios (Winner 2006) Supporting French sport (European Aeronautic Defence and Space).

Lagardère Paris Racing was created in 2007 the sport’s elite and help them turn professional. the “Class of Jean-Luc Lagardère”, where the top The Jean-Luc Lagardère Foundation has also The Group’s values stem from its industrial and is essentially based at two sites in Paris – The Group thus became a partner of the French 30 players from the association are selected with developed two projects in conjunction with history. Even since its early days, it has always the Croix-Catelan sports centre in the Bois team and founding partner of the National the aim of producing a future champion. the Institute for Political Studies in Paris. counted on its creativeness, independence and de Boulogne and the Rue Éblé sports centre Athletics League, whose president is Stéphane The youngsters are also introduced to elements boldness to fulfil the tasks in hand, namely The first is unique in France in that it provides in the 7th arrondissement. The club has more that Diagana. This was also the year that the Group of culture (most notably through workshops run by promoting and distributing culture to every top-level sportsmen and women with an 17,000 members in 14 sports sections. signed a partnership with Paris Judo, the Parisian winners of Talent Scholarships) during the training continent, taking part in construction projects educational training programme. The second is judo club founded in 1992 by Thierry Rey. camps organised in conjunction with around the world, contributing to a better life Since 2004, the Group has also been a partner of an experimental programme in four high schools TeamLagardère at Sophia-Antipolis. for citizens, respecting the past while looking Paris Jean-Bouin, a Parisian club over 100 years in the Seine-Saint-Denis area north of Paris aimed The Jean-Luc Lagardère Foundation also supports to the future and staying true to the values which old which has six sporting sections and 6,000 Working towards social cohesion at giving culture and sport a more prominent role. the “Ti Colibri” (“Little Hummingbird”) association have helped forge its identity. members. The Jean-Luc Lagardère Foundation supports At the Lycée Feyder school in Épinay-sur-Seine, headed by fencing champion Laura Flessel, young talents and federations which work to create the Foundation provides the sporting element with The Lagardère Group has also been a partner of “Ping Attitude” which is sponsored by table tennis more social cohesion in the fields of sport, culture Patrice Hagelauer from TeamLagardère working the French Open at Roland Garros since 2005, and star Jean-Philippe Gatien and “Diambars”, and research. Among the associations which as the school’s tennis coach. There are also close together with Guy Forget and IMG organises the which are training centres with an emphasis on the Foundation supports is ”Fête le Mur” run links between TeamLagardère and the Jean-Luc Lagardère Trophy – an event on the ATP education which were set up by footballers Jimmy by Yannick Noah, which looks after more than Jean-Luc Lagardère Foundation. Players from senior circuit which brings together eight former Adjovi-Boco and Bernard Lama in Dakar, Senegal, 2,000 youngsters who live in poorer areas. TeamLagardère actually give a percentage tennis legends. and which are also sponsored by Patrick Vieira. of their earnings to support the Foundation’s work. In 2006, the Lagardère Group chose to join forces The Group signed a ten-year partnership in 2006 The Foundation has also financed a multimedia with the French Athletics Federation to modernise with “Fête le Mur” which involves choosing class for the centre.

24 25 26 27 28 THE LAGARDÈRE GROUP JULY 2007 JULY 2007 THE LAGARDÈRE GROUP 25 26 27 28 29