58-12 Queens Boulevard, Ste 1 347.417.8100 Woodside, NY 11377 www.nyjtl.org
Board of Directors Chairman Martin S. Goldberg NYJTL Appoints Joe Ceriello Vice Chairman Tory Kiam Cary Leeds Center Interim General Manager
Vice Presidents Carlos Cuevas Steven Simkin For Immediate Release
Treasurer Robert Horne New York (August 30) – Joe Ceriello, who developed extensive experience in facilities and program management with the United States Tennis Association (USTA), has been appointed Secretary Polly Scott Interim General Manager of the NYJTL Cary Leeds Center for Tennis & Learning, it was
President & CEO announced today by NYJTL President and CEO Deborah Antoine. Deborah Antoine “We are so fortunate that Joe has joined the NYJTL team at this time, Cary Leeds,” said Gary Brody Yvonne Buysman Antoine. “It is just one year since the Leeds Center opened, and Joe brings a wealth of Karen Chaikin David N. Dinkins experience from all aspects of the tennis industry. He will be the perfect complement to Craig Effron further position the Cary Leeds Center for new growth and expansion”. Howard Endelman Robert H. Harrison Karen Ikeda Ceriello will oversee NYJTL’s $26.5 million flagship community and tennis center in the heart of Miki Kagan Kyle Kliegerman Crotona Park finalizing the completion of the two new stadium courts later this fall. Deborah Slaner Larkin Fay Ann Lee Laurence Leeds He will be responsible for overseeing daily operations, programming and marketing for the Arlene Maidman center’s 22 tennis courts, including 10 covered for year-round play, and a community center Bruce Manson Randy Master with classrooms. As part of NYJTL’s commitment to the local community, Ceriello will Mercedes Michel Sidney Migdon administer 6,000 hours of free programming for the Bronx community, which includes 30,000 Mark H. Rachesky children living within five miles of the Cary Leeds Center. Robert Rahr Matthew Snyder Rebecca Stein For more than a decade, Ceriello worked in several divisions at the USTA including Youth
Chairman Emeritus Marketing, Player Development, Professional Tournament Operations and US Open Ticket Lewis H. Hartman Operations. President Emeritus James R. O’Neill Most recently, he managed the strategic plan and marketing mix for Arthur Ashe Kids’ Days as
Directors Emeritus well as overseeing the Discovery Education partnership and launch of Careers Beyond the Lawrence B. Benenson Peter Malkin Court. Digitally savvy, Joe developed numerous national digital and video media campaigns and under his direction, USTA’s YouTube channel strategy showed a 133% growth year-to- Players Council Marion Bartoli year. Nick Bollettieri Bob Bryan Mike Bryan In 2009, Ceriello opened the USTA’s Training Center-East (TCE) at the Billie Jean King USTA Mary Carillo Jim Courier National Tennis Center (NTC). In this role, he managed operations, budgeting and Peter Fleming programming. He launched USTA Player Development’s first fee-based feeder program in Justin Gimelstob Ilana Kloss collaboration with the NTC designing junior pathway to national success and initiated the Gene Mayer Mark McEnroe Hamptons Pro-Am with the USTA Foundation. Patrick McEnroe Monica Seles Pam Shriver Stan Smith Virginia Wade
58-12 Queens Boulevard, Ste 1 347.417.8100 Woodside, NY 11377 www.nyjtl.org
During his leadership, four top 100 American players trained at TCE: Christina McHale, Varvara Lepchenko, Melanie Oudin, and Louisa Chirico.
In 2006, Ceriello joined the USTA’s professional tennis division in the USA Team Events Department. He focused on domestic operations for Davis and Fed Cup events and for seven years managed the US Open player services area, on-court ball signing, and player ticketing.
“This is a once in a lifetime opportunity to lead the team to maximize the impact of the Cary Leeds Center not only in the Bronx, but throughout New York City,” said Ceriello.
For additional information you may contact Allison Sands [email protected].