f et Business Interacti RCS Paris 482741725 - Siège Social : 121, avenue de Malakoff, 75216 Paris Cedex 16 75216 Paris - Siège Social : 121, avenue de Malakoff, 482741725 RCS Paris TeamLagardère teamlagardere.com teamlagardere.com Stade Paris Jean-Bouin 26, avenue du Général-Sarrail Phone: +33 (0) 1 40 71 18 90 75 016 Paris [email protected] CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS The Lagardère group loves sport on a national and international level, are and shares in its values. brought into the project to add their unique Pushing oneself to the limit, expertise and know-how and thereby the thrill of competition and team spirit are enable our elite to reach the top in sporting © Jacques Grison/Rapho. all qualities a top athlete requires, and they performances. This project is about more “ A wealth are the attributes a business needs to stay than just providing financial support. Our and a diversity ahead of the pack. Lagardère has enjoyed investment also takes the form of resources of experiences close links with the world of sport for many to develop new technologies such as the and skills years now, and this special relationship TeamLagardère video centre, that were that contribute took on a whole new dimension when previously unavailable, and make them towards training, “we decided to create a sports sponsorship available to sportsmen and women. This support, research department. It was my wish to see the group investment in the image of sport as a whole, and knowledge- help France shine on the international with particular emphasis on the champions, sharing. ” stage by giving them a real chance reinforces the group’s commitment to top- to improve on their medal tallies. In order level sport and will also help us to create to achieve this, the Lagardère group closer links with national and international implemented a set-up which goes beyond sporting federations. It is also borne of our the ’usual’ scope of sponsorship. genuine desire, implemented globally and At the heart of this new structure was consistently, to promote the playing and “TeamLagardère”.This innovative and watching of sport to one and all. ethical project was launched in 2005, and The Lagardère group is developing a was designed to help promote the French worldwide structure which brings together champions of the future. TeamLagardère an increasing number of top athletes, is a centre of scientific expertise applied to federations, clubs and partners, not just sport, applying state-of-the-art techniques within TeamLagardère but also the in research, training and support. Lagardère Paris Racing swimming club, The project is dedicated to sport at the Paris Jean-Bouin sports club, Lagardère highest level and aims to unearth young Athlé Tour athletics events, Jean-Luc French talent and provide them with Lagardère Trophy and Mondial Paris a two-pronged recipe for success, based on Cadets tennis tournaments and other both sporting performance and cultural events organised as part of development. The focal point of the project the Jean-Luc Lagardère is of course the people involved; athletes, Foundation. scientists, coaches, teachers and many more… Arnaud Lagardère, People involved professionally in sport, both CEO of Lagardère SCA 00 01 02 03 04 EDITORIAL JULY 2007 ” JULY 2007 EDITORIAL 01 02 03 04 05 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS No room for error, long seasons, heightened competition... In terms of training and physical preparation to training using the analyses and evaluations from for top-level sport, more and more data and its centre of scientific expertise and thus optimise expertise is required nowadays. athletes’ and players’ preparations. Founded in June 2005 with bases as Paris TeamLagardère’s aim is to use this technology, and Sophia-Antipolis, TeamLagardère combines which is also at the disposal of the federations a training complex with a centre of scientific and professional clubs, to help and support French expertise and an innovative and modern training sportsmen and women, and top-level international system designed to deal with the complexities of French sport. high-performance sport. TeamLagardère focuses primarily on athletics and tennis and boasts top players in its ranks such as Richard Gasquet, Amélie Mauresmo and Paul-Henri Mathieu. It is able to carry out a methodical approach © Tennis Magazine/A.© Tennis Couvercelle ; Business Interactif/S. Jemai ; DPPI/V. Curutchet. 02 03 04 05 06 TEAMLAGARDÈRE PROFILE JULY 2007 JULY 2007 TEAMLAGARDÈRE PROFILE 03 04 05 06 07 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS TEAMLAGARDÈRE STAFF 2005 11 TeamLagardère total staff PARTNERS 2007 Total number of partners 2007 24 TeamLagardère total staff TECHNOLOGY AND RESEARCH 03 2005 2007 Number of sports 31 2005 benefiting from 2005 3 TeamLagardère’s Scientific Number of athletes evaluated services department (clubs + TeamLagardère 16 + federations) 8 2007 2005 2005 Technical OTHER ATHLETES 101 department 2007 7 Scientific SPORTSMEN AND department WOMEN INVOLVED IN TEAMLAGARDÈRE 3 27 2005 2007 Administration Team Tennis Élite 41 2006 14 2007 2007 Technical Athletes who have benefited department Number of pieces from TeamLagardère’s services via their club 70 of equipment used SPORTING RESULTS (as on 23 July 2007) Progress up the rankings (including best-ever ranking) J. Benneteau: + 145 (rise in ATP rankings from 180 to 35) Overall staff N. Mahut: +94(rise in ATP rankings from 155 to 61) Team Tennis Juniors N. Devilder: + 129 (rise in ATP rankings from 210 to 81) Notable performances J. Benneteau: Quarter-finalist at Roland-Garros 2006 R. Gasquet: French No.1, ATP-ranked N° .7, semi-finalist at Wimbledon in 2007 and winner of four ATP titles M. Llodra: Winner of the men’s doubles at Wimbledon in 2007 2005 Team Athletics J. Eysseric: ITF world junior No.1 2007 Athletes who have benefited A. Cornet: Winner of the girls’ singles at Roland Garros in 2007 from TeamLagardère’s services C. Chala: French 15-16-year-old champion in 2006 via their federation © Business Interactif/S.Jemai 04 05 06 07 08 KEY FIGURES JULY 2007 JULY 2007 KEY FIGURES 05 06 07 08 09 CENTRE OF EXPERTISE: DIFFERENT KINDS TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP EDITORIAL SERVICES AND TOOLS OF PARTNERSHIPS What is at stake at the top level A modern and innovative approach “ The issues raised The requirements for reaching the top are TeamLagardère is aware of this, TeamLagardère provides a genuine training Techniques can be analysed by means of a by top-level sports are many and varied. Simply stepping up the work and consequently offers its athletes: complex for athletics and tennis and applies unique double video system which has been highly complex and need rate is not enough to get those all-important a methodical approach to physical prepara- installed on a training field. to be solved by collective exact guidelines for their physical approaches. Together, tenths of a second or extra centimetres capacities tion based on the analyses from its scientific TeamLagardère also has a unique medical coaches and scientific which make all the difference. Knowing your an analysis of their techniques complex. The Team is organised around a set-up which combines regular medical care experts design training body better, identifying how to make more a specific individual training programme technical centre which provides evaluations with detailed biological analysis to regulate routines to meet technical, physical and psychological of muscle quality, energy levels the specific needs In order to be even more efficient, the intensity and the amount of training progress and working in a better way all and techniques. of athletes while TeamLagardère has brought together all in order to respect the physical limits respecting their enable athletes to optimise their preparation. the necessary technical and human resources of the athletes. sporting integrity.” under one roof, with the aim of having a Xavier Moreau, General Manager permanent flow of information between of TeamLagardère scientists, coaches and athletes. “ Getting athletes to the peak of their profession and then keeping them there now requires a scientific approach to training. They need to know what level they are really at and then do the work that is required of them. They will be able to save time and optimise their workloads to make sure that they do not fall into the traps created by overtraining – namely dips in form, injury and doping.” Christian Miller, Manager of the evaluation and scheduling expertise centre © Tennis Magazine/J.© Tennis Crosnier ; Business Interactif/S. Jemai. 06 07 08 09 10 AIMS AND APPROACHES JULY 2007 JULY 2007 AIMS AND APPROACHES 07 08 09 10 11 CENTRE OF EXPERTISE: DIFFERENT KINDS EDITORIAL TEAMLAGARDÈRE PROFILE KEY FIGURES AIMS AND APPROACHES VIDEO CENTRE TOP ATHLETES ALL OUR ATHLETES STAFF PARTNERS THE LAGARDÈRE GROUP SERVICES AND TOOLS OF PARTNERSHIPS Services Tools used for evaluation Thanks to its technical training complex, I Evaluation of muscular capabilities: I Muscular reinforcement: TeamLagardère can offer a wide variety of services “ The evaluations enable us to identify “ The muscular reinforcement sessions for athletes, clubs and federations. the muscular qualities which most need to be are aimed at developing physical qualities such What TeamLagardère has to offer: developed for each individual player and thus as force, strength and top speed which to adapt muscular reinforcement programmes are integral parts of an athlete’s performance.