Marion Mayer London, UK • +44 (0) 748 1939 734 • [email protected] • www.linkedin.com/in/marionmayer • www.marionmayer.co/

Profile ______

Research Analyst with a Master’s degree in International Business with experience in strategy consulting and project management. Working background includes market research, marketing, consulting, and business development in the Asian, Middle Eastern and European market. Broad experience using research and data analysis skills. Fluent in German and English, intermediate in French, and basic in Mandarin, Spanish, and Persian.

Relevant Knowledge, Skills, and Training Project Management • Strategic Planning • Quantitative and Qualitative Research • Analytical Thinking • Creative Thinking • Solution Oriented • Time Management • Multicultural Teamwork

Education ______

Online Course: The Secret Power of Brands Jan – Feb 2016 UNIVERSITY OF EAST ANGLIA

Master of International Business August 2015 HULT INTERNATIONAL BUSINESS SCHOOL—Shanghai, China; Dubai, UAE; London, UK  Consulting project for Ericsson: Defined and implemented a competitive eco-system of application and content partners to generate business with the transport sector in the Networked Society.  Electives: Luxury Marketing, Management Psychology.  Additional course: Data Analytics, analysed elevator performance and passenger demand.

Bachelor of Science, Geography and Tourism Management Mar 2014 UNIVERSITY OF EICHSTÄTT-INGOLSTADT—Eichstätt, Germany  Bachelor thesis: “Contemporary Red Tourism in Germany: A case study about the Karl Marx House Museum in Trier and the Chinese Individual Tourism.” Used quantitative research methodologies to provide strategical insights about how to position the Red Tourism in Germany for the Chinese tourists.

Professional Experience ______

MINTEL GROUP LTD.—London, UK Aug 2015 – Present The world's leading market intelligence agency.

Research Analyst, Market Sizing Department. Managed different research projects for FMCG in the German, Austrian, and Swiss market including the project set-up and execution.

 Used continuous and statistical data as well as secondary research in order to calculate the market performance and to conduct an industry analysis of 12 consumer product categories per month meeting the monthly target.  Managed and built relationships with industry experts to discuss industry trends on a regular base.  Summarised final research insights and recommendations in product reports and presentations.

FIELD SCOPE INTERNATIONAL LTD.—Hertfordshire, UK July 2015 – Present A leading full service fieldwork market research agency.

Freelance Project Coordinator. Coordinated different fieldwork market research projects for the German, Austrian and Swiss market from commissioning stage to completion stage.

 Developed strategies on how to conduct fieldwork in Germany, Austria and Switzerland based on the different cultures and built a market research panel in those markets.  Managed client relationships and consulted the clients on the approach of their fieldwork market research projects.

Marion Mayer +44 (0) 748 1939 734 • [email protected]

PACTL—Shanghai, China Nov 2014 – June 2015 A Sino-German joint venture and leading cargo handler at Shanghai airport.

Intern, Marketing and Strategic Business Development Department. Led on the marketing and branding strategy for a new perishable centre.

 Developed a questionnaire sent to 50 representatives of airline customers and applied a conjoint analysis to analyse the needs of the airlines.  Introduced a modular booking principle for the new product and service offerings of the perishable centre including the pricing strategy.  Created the brand positioning strategy including the new brand identity and the design of the new logo.

PROJECT M GMBH—Berlin, Germany Aug – Dec 2013 Market leading consulting firm in the area of destination management, tourism, and hotel facility.

Internship. Assisted senior consultants in analysing and preparing different topics for the consulting unit.

 Evaluated the status quo of different rural regions in Germany in terms of sustainability, mobility, and technology.  Developed the next steps in the strategic planning for the health tourism in Germany by conducting market and best practice analysis.  Organised and held workshops and meetings for clients such as tourism associations offering strategical advice on how to improve the tourism in rural areas.

Projects ______

DARVISHIAN. Premium brand for Persian inspired menswear. Co-Founder. Developed a marketing and branding campaign to help promote the Darvishian brand as well as established relationships with suppliers and producers.

LEISURPARK GEISELWIND “Analysis of the economic influence of a leisure park on the region.” Analysed interviews and questionnaires to uncover the economic influence and offered strategies on how to overcome the barriers.

TOURISM DESTINATION ALTMÜHLTAL “Recommended actions for the destination Altmühltal.” SPSS analysis of the Altmühltal tourist data to offer next steps in the action planning and the brand positioning.

POTENTIAL ANALYSIS OF BAVARIA SPSS analysis of different areas in Bavaria in terms of economic, environmental and social development, and recommendations for less developed regions.

Additional Information ______

Languages: Fluent in German and English, intermediate in French, basic in Mandarin, Spanish, and Persian. Professional Membership: Market Research Society and Internet of Things Community (IEEE). Software: Proficient in Microsoft Office, SPSS, ArcGIS, RegioGraph, GABEK/ WinRelan, MAXQDA, Python. Personal Interests: Chinese language and culture, analogue photography, geography.