COURSE OUTLINE : PHOTO 142 D Credit – Degree Applicable COURSE ID 001259 November 2018
COURSE DISCIPLINE : PHOTO
COURSE NUMBER : 142
COURSE TITLE (FULL) : Commercial Photography
COURSE TITLE (SHORT) : Commercial Photography
CATALOG DESCRIPTION
PHOTO 142 is a photo course focusing on editorial and commercial approaches in photography. Students are introduced to and guided through editorial styles, project and theme development, and technical and design techniques used in commercial photography. Students create projects to fulfill specified criteria as they would in a professional setting. Significant documentary photographic works are presented and discussed to provide a context for the production and critique of photographic images.
Total Lecture Units:2.00
Total Laboratory Units: 2.00
Total Course Units: 4.00
Total Lecture Hours:36.00
Total Laboratory Hours: 108.00
Total Laboratory Hours To Be Arranged: 0.00
Total Contact Hours: 144.00
Prerequisite: PHOTO 111 or equivalent.
ENTRY STANDARDS
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Subject Number Title Description Include 1 PHOTO 111 Lighting I Describe the social history and significance Yes of photographic works; 2 PHOTO 111 Lighting I identify sources and characteristics of Yes available light; 3 PHOTO 111 Lighting I identify and work with color temperature; Yes 4 PHOTO 111 Lighting I identify characteristics of hot lights; Yes 5 PHOTO 111 Lighting I demonstrate working principles for hot lights; Yes 6 PHOTO 111 Lighting I connect lighting technique to image concept; Yes 7 PHOTO 111 Lighting I demonstrate working principles for a lighting Yes studio; 8 PHOTO 111 Lighting I demonstrate working principles for on- Yes camera flash.
EXIT STANDARDS
1 Outline work requirements for clients and other professionals; 2 plan a project, develop a theme and create a project proposal; 3 create photos for stock photography, commercial, and editorial usage; 4 use technical and compositional elements to create cohesive body of thematic photographs; 5 create a marketable portfolio.
STUDENT LEARNING OUTCOMES
1 create a conceptually and visually cohesive commercial or editorial final photo project; 2 create a point of view using light, color, camera features, and darkroom manipulation.
COURSE CONTENT WITH INSTRUCTIONAL HOURS
Description Lecture Lab Total Hours Analysis of Professional Work 1 8 0 8 • Significant historical and contemporary photographic works Working with Clients, Art Directors, and 2 2 0 2 Designers Project Planning 3 4 0 4 • Theme development • Writing a creative proposal
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Stock Photography 4 4 0 4 • Industry standards in stock photography • Royalties and licenses in stock photography Commercial Themes 5 3 0 3 • Connecting images to artistic project goals • Creating complete and cohesive visual imagery Editorial Content 6 3 0 3 • Creating complete and cohesive content • Using images to tell a story Methods of Establishing a Point of View 7 2 0 2 • Visual continuity • Conceptual continuity Effective Use of Light, Color, and Composition
8 • Creating visual consistency through light and 2 0 2 exposure • Using color and composition to support image concepts Sequencing and Editing Images for Cohesiveness
9 • Using image order and juxtaposition to reinforce 2 0 2 project themes • Identifying and utilizing visual cues in photographic sequences Creating a Style and Defining Your Work
10 • Balancing creative and technical goals in 3 0 3 commercial work • Establishing and maintaining consistent stylistic choices Developing a Marketable Portfolio 11 3 0 3 • Professional portfolio presentation formats • Technical and creative expectations in a portfolio
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Image Processing and Printing
• Processing images in traditional or digital 12 workflows 0 108 108 • Editing and evaluating images • Printing work prints and final prints • Preparing work for presentation 144
OUT OF CLASS ASSIGNMENTS
1 individual projects (e.g. individual projects to create and develop photographic works); 2 preparing work for presentation (e.g. processing, editing, matting and mounting images).
METHODS OF EVALUATION
1 group and individual critiques of projects; 2 assessment of artist statement and biography; 3 assessment of work presentation.
METHODS OF INSTRUCTION
Lecture Laboratory Studio Discussion Multimedia Tutorial Independent Study Collaboratory Learning Demonstration Field Activities (Trips) Guest Speakers Presentations
TEXTBOOKS
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Title Type Publisher Edition Medium Author IBSN Date Barbara 978013448 Photography Required Pearson 12 Print 2016 London 2026
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