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Great MUG Graphics by Lesa Snider Cowtown MUG Ft. Worth, TX What is a pixel? • The smallest element of a digital image. What is resolution? • The sheer volume of information contained in your image. • The higher the number, the more information, the better it will print. What’s the purpose? • Are you EVER going to print it? • If so, on what device? • At what size? • Will it only be used on the web or on a CD? If so, you’re okay with 72 dpi Screen only • Pay attention to the pixels, not resolution. • Get the right amount of pixels in both height and width to produce the desired physical dimensions. Print resolution 180-225 dpi* 300 dpi* Medium quality High quality Output at home on Output by service bureau inkjet printer or professional printer * approx. Print resolution output Image = device resolution resolution Shooting digitally • Make sure to use the right image quality setting BEFORE you shoot • Ask yourself what the image will be used for? Shooting digitally Basic Fine RAW Onscreen, Web, & CD Print Pro level prints More images Fewer images Honkin’ big, fit on media fit on media super-high card card quality files Scanning tips • If you need to enlarge an image, do it through the scanning software if possible. • When scanning images from magazines, look for an option called Descreen. Scanning tips Onscreen Scan at 85 dpi Magazine Scan at 225-300 dpi Newspaper Scan at 150-200 dpi B/W Laser Scan at 150 dpi Color Inkjet Scan at 225-300 dpi Printing web images • Before printing images snatched from the web, you must increase their quality • Use image editing software such as Photoshop, Photohop Elements, or Graphic Converter Image types .jpg .gif .tif .eps Vector Photographs Transparency Photos (Illustrator) Color blends Flat color or or gradient line art For print For print Web image sizes Max Photos Headshots Thumbnails 320 x 200 x 150 h 80 x 60 h 240 150 x 200 v 90 x 90 60 x 80 v All sizes in pixels Stock photography • iStockphoto.com, high quality stock photography • $1 web, $2 print, $3 full page • Huge, royalty-free database • Swag & presenters available for meetings .

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