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Great MUG Graphics

by Lesa Snider Cowtown MUG Ft. Worth, TX What is a ?

• The smallest element of a digital . What is resolution?

• The sheer volume of information contained in your image. • The higher the number, the more information, the better it will print. What’s the purpose?

• Are you EVER going to print it? • If so, on what device? • At what size? • Will it only be used on the web or on a CD? If so, you’re okay with 72 dpi Screen only

• Pay attention to the , not resolution. • Get the right amount of pixels in both height and width to produce the desired physical dimensions. Print resolution

180-225 dpi* 300 dpi*

Medium quality High quality

Output at home on Output by service bureau inkjet printer or professional printer

* approx. Print resolution

output Image = device resolution resolution Shooting digitally

• Make sure to use the right image quality setting BEFORE you shoot • Ask yourself what the image will be used for? Shooting digitally

Basic Fine RAW

Onscreen, Web, & CD Print Pro level prints

More Fewer images Honkin’ big, fit on media fit on media super-high card card quality files Scanning tips

• If you need to enlarge an image, do it through the scanning software if possible. • When scanning images from magazines, look for an option called Descreen. Scanning tips

Onscreen Scan at 85 dpi

Magazine Scan at 225-300 dpi

Newspaper Scan at 150-200 dpi

B/W Laser Scan at 150 dpi

Color Inkjet Scan at 225-300 dpi Printing web images

• Before printing images snatched from the web, you must increase their quality • Use image editing software such as Photoshop, Photohop Elements, or Graphic Converter Image types

.jpg .gif .tif .eps

Vector Transparency Photos (Illustrator)

Color blends Flat color or or gradient line art For print For print Web image sizes

Max Photos Headshots Thumbnails

320 x 200 x 150 h 80 x 60 h 240 150 x 200 v 90 x 90 60 x 80 v

All sizes in pixels Stock

• iStockphoto.com, high quality • $1 web, $2 print, $3 full page • Huge, royalty-free database • Swag & presenters available for meetings