SOREL S13 PRESS RELEASE

Founded in 1962 on the frozen plains of Canada, SOREL brings its functionality and heritage of expert craftsmanship to the modern world of fashion, where it is inspiring a new generation of doers, builders, and creators. And though SOREL makes more than just boots, there’s a boot in everything SOREL makes. From light and airy sandals to full-coverage snow boots, SOREL combines felt, wool, premium leather, and flawless construction with people who aren’t afraid to get their boots dirty.

June 2012 edition SUMMER BOOT STYLES WOMEN’S FEATURED COLLECTION

WINTER TO WEARABLE.

JOPLIN PERFED In Spring-Summer 2013, SOREL is introducing a women’s boot collection for the warmer months for the first time. The LEATHER Summer Boot collection is a natural evolution for the brand and NL1946_103 will embrace the continuation of the boot season. SOREL has A “rock ‘n roll” take on a SOREL classic. The Joplin boot transformed its winter boots into more wearable and lightweight takes inspiration from SOREL’s classic Tivoli and blends footwear for spring/summer. Styles are playful, relaxed, real, it with the laid-back moccasin look that was a staple of natural, charismatic and soft, with fashion highlights such as 70’s female rock artists. The Joplin Perfed Leather takes full-grain perforated leather or canvas uppers. its inspiration from the original Joplin, but is made summer appropriate in beautiful full-grain perforated leather. The Joplin features whip stitching, unlined lightweight materials The native moccasin/Mukluk inspired designs and handcrafted in neutral colors with a natural crepe midsole and outsole. patterned knits are still trending. Celebs and fashion-followers A fun and carefree look for summer. are throwing back to the nostalgic 70’s by wearing their ankle- high Minnetonka’s and Navajo-inspired prints with the shortest of shorts. Focusing on the laid back and deconstructed look that is casual yet fashionable; Sorel is providing a wearable, stripped down version of our classic boots. These summer boots are breathable, lightweight, deconstructed, minimal, and comfortable for the warmer months.

JOPLIN RAIN NL1947_250

Some times a girl wants the laidback Joplin styling, but she needs a little protection from that spring rain. This waterproof boot in the Joplin family is perfect for conquering the puddles on rainy spring days. The Joplin Rain offers just this, in waterproof materials and serious style. Waterproof coated textile upper, canvas lining, and a rubber midsole and outsole.

2 SUMMER BOOT COLLECTION ENSENADA BOOT NL1944_022

SOREL summer boots? Absolutely. The Ensenada is FEATURED WOMEN’S STYLES WOMEN’S FEATURED SOREL’s unique take on desert boot styling. A beautiful folded constructed and summer materials make the Ensenada the “go to” summer boot. Ensenada is SOREL’s unique take on the desert boot styling with perforated canvas upper, canvas lining, felt midsole, and distressed rubber outsole.

YAQUINA BLANKET NL1959_237

Inspired by travel to Mexico, the Yaquina Blanket pull-on boots are perfect for the summer. Relaxed and deconstructed styling looks fresh in a Mexican blanket pattern, and is ideal for the girl on the go. Textile and full grain leather upper, felt midsole, and a rubber outsole. The boots are unlined and unstructured for more wearability in the warmer weather.

YAQUINA LEATHER NL1960_247

Inspired by travel to Mexico, the Yaquina Leather pull-on boots are perfect for the summer. Relaxed and deconstructed styling looks fresh in distressed leather materials, and is ideal for the girl on the go. A pull on boot with unlined full grain leather upper, felt midsole, and distressed rubber outsole.

3 LAKE COLLECTION

EFFORTLESS STYLE.

Our new short summer boot collection is inspired by the remote lake cabin in the mountains, where lazy days are spent canoeing, sunning on the dock, picnics in the grassy fields and afternoon

hikes. The Lake Wedge and Lake Boot Peep Toe are takedowns FEATURED WOMEN’S STYLES WOMEN’S FEATURED from some of our most popular boots: the Tivoli and our iconic Joan of Arctic Wedge. Our summer booties include a mix of interesting and sophisticated materials, including a pressed leather sole that LAKE WEDGE LAKE BOOT PEEP mold to your feet over time and rubber pods on the outsole carrying the signature Tivoli herringbone texture. SOREL is NL1951_010 T O E offering wearability, beautiful high-end leathers, and comfort of a The Lake Wedge is the “shortest” boot one can have for NL1949_160 wedge heel. Provocative, unpredictable, seductive, elegant, and summer time fun. A boot inspired upper looks great in a Building on SOREL’s success with the S12 “Summer canvas leather combination, and offers perfect style and sophisticated short boots that are wearable from spring through at the Lake” Collection, SOREL is introducing a new comfort on a new SOREL wedge platform. The chunky summer. silhouette: the Lake Boot Peep Toe. Inspired by our iconic wedge looks fabulous with everything from cut-off shorts to industrial boot parts, this short booty is equal parts tough dresses and skirts. A perfect style and comfort combination and sophisticated. A boot inspired upper looks great in a This collection features provocative, unpredictable, seductive and on a wedge platform, the Lake Wedge features lightweight canvas leather combination, and offers perfect style and elegant ‘sandal boots’ with premium and sophisticated materials, premium materials in natural colors, including a waxed comfort. Premium materials, waxed canvas and leather feminine details such as wedge heels or peep toes, combined canvas and leather upper, cotton twill lining, leather midsole, combination upper, cotton twill lining, leather midsole, leather footbed, and rubber outsole pods. with boot-inspired upper looks. leather footbed, and rubber outsole pods.

4 OUTING COLLECTION

FEATURED WOMEN’S STYLES

CAREFREE SPIRIT.

A revival of the Kaufmann 1912 ‘outing collection’ captures the carefree spirit of bygone summers. This footwear is inspired by the plimsole (or plimsoll), originally developed in the early 1800s PICNIC WEAVE as beachwear and often referred to as the ‘sand shoe’. NL1853_591 The Picnic Weave took inspiration form SOREL’s archive Fun, lightweight sneakers feature modern designs with vintage of “outing shoes” including this modern interpretation of a inspiration, sun bleached colours and lightweight materials. All shoe to be worn while picnicking. This style features a picnic of the materials tell a story, whether it’s the washed out canvas basket-inspired woven canvas toe for an airy, effortless look. Washed canvas upper, canvas lining, vulcanized rubber or picnic basket-inspired woven canvas of the early 1900’s. We midsole, and rubber outsole. This shoe can be stylishly worn drew inspiration for our heritage. Kaufman Rubber Factory, the with or without laces. company that started SOREL, created a line of shoes in the early 1900’s when it was common to have footwear for specific activities like picnicking, bathing or golfing. We also drew inspiration from the carefree summer days of surfing and riding beach cruisers in the 1950’s and 1960’s and the popular CVO, circular vamp oxford from that era.

PICNIC PLIMSOLE NL1791_441

This style mixes the classic Plimsole characteristics with SOREL’s trademark rubber sole to create a fun and carefree look for summer. Sun bleached washed canvas upper, canvas lining, vulcanized rubber midsole, and rubber outsole. This shoe can be stylishly worn with or without laces.

5 OFFBEAT

COLLECTION STYLES MEN’S FEATURED

SOREL BROGUE NM1808_160

A modern update to the Brogue style of walking shoe originally sported by country gentlemen in the early twentieth century. A UK classic, the brogue is easily recognized by its sturdy design and distinctive perforations on the upper. Our modernized version can be worn with or without the leather laces (included). The clean silhouette comes in leather or suede, both of which only get better as they’re broken in. Sharp details include a leather lining and footbed and a leather outsole with rubber traction pods.

DERBY LTR NM1806_286

In the mid 1800s, European armies wore rugged shoes much like this one. Here, we’ve revamped it to conquer modern- day life. Tough enough for corporate battles and refined enough for more civilized gatherings, the Derby is a classic style characterized by the eyelet tabs sewn on top of the vamp. Our modernized version can be worn with or without the leather laces (included). The clean silhouette comes in leather or suede, both of which only get better as they’re broken in. Sharp details include a leather lining and footbed and a leather outsole with rubber traction pods.

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