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O Surfista E a Sua Satisfação Na Componente Da Experiência Turística De Surf: O Caso De Peniche

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O Surfista E a Sua Satisfação Na Componente Da Experiência Turística De Surf: O Caso De Peniche O SURFISTA E A SUA SATISFAÇÃO NA COMPONENTE DA EXPERIÊNCIA TURÍSTICA DE SURF: O CASO DE PENICHE José Miguel do Rosário Nunes 2015 O SURFISTA E A SUA SATISFAÇÃO NA COMPONENTE DA EXPERIÊNCIA TURÍSTICA DE SURF: O CASO DE PENICHE José Miguel do Rosário Nunes Dissertação para a obtenção do grau de Mestre em Turismo e Ambiente Dissertação de Mestrado realizada sob a orientação do Doutor João Paulo da Conceição Silva Jorge e coorientação da Doutora Susana Luísa da Custódia Machado Mendes 2015 O SURFISTA E A SUA SATISFAÇÃO NA COMPONENTE DA EXPERIÊNCIA TURÍSTICA DE SURF: O CASO DE PENICHE “COPYRIGHT” José Miguel do Rosário Nunes, estudante da Escola Superior de Turismo e Tecnologia do Mar do Instituto Politécnico de Leiria. A Escola Superior de Turismo e Tecnologia do Mar e o Instituto Politécnico de Leiria têm o direito, perpétuo e sem limites geográficos, de arquivar e publicar esta dissertação/trabalho de projeto/relatório de estágio através de exemplares impressos reproduzidos em papel ou de forma digital, ou por qualquer outro meio conhecido ou que venha a ser inventado, e de a divulgar através de repositórios científicos e de admitir a sua cópia e distribuição com objetivos educacionais ou de investigação, não comerciais, desde que seja dado crédito ao autor e editor - iii - O surf é muito mais do que um desporto náutico e oferece muito mais do que aquilo que é. (Carolina Pereira) - iv - DEDICATÓRIA Sem o teu incentivo, disponibilidade e confiança, não teria sido possível. Com a mágoa de o não ter conseguido fazer em tempo útil. Para ti PAI - v - AGRADECIMENTOS A conclusão deste trabalho é a realização de mais uma etapa, de um percurso que se iniciou em 1985, quando pela primeira vez coloquei os pés em cima de uma prancha de surf, na altura com uns tenros quinze anos. Em primeiro lugar gostaria de agradecer à minha família, mãe, esposa e filhos, pelo apoio incondicional. Aos meus orientadores, Doutor João Paulo Jorge e Doutora Susana Mendes, pelo apoio, tolerância, paciência e acima de tudo pelos sábios conselhos que me transmitiram ao longo das diversas fases deste processo, que permitiram chegar ao desfecho que agora se apresenta. A todos os professores do Curso de Mestrado em Turismo e Ambiente da Escola Superior de Turismo e Tecnologia do Mar, pelos ensinamentos transmitidos. À Carla Delgado e ao Nuno Neves pela inestimável ajuda nas traduções. Aos meus colegas de trabalho, André Petinga, António Fernandes e Ricardo Grilo, pela disponibilidade, apoio, paciência e compreensão. Aos meus amigos, pelas palavras de incentivo, em especial àqueles com os quais iniciei, partilhei e continuo a partilhar esta aventura que é o surf, que tantos momentos inesquecíveis me tem proporcionado ao longo destes trinta anos. - vi - RESUMO Nos últimos anos o surf atingiu uma dimensão avassaladora, quer em termos de mediatização, quer em termos da importância e impacto que tem na economia das sociedades em geral. O caso português é exemplo disso, e muito particularmente Peniche, com o fenómeno a fazer já parte dos documentos estratégicos da chamada economia do mar, por via do denominado turismo de surf. Hoje em dia Portugal é referenciado como um dos países com maior atratividade ao nível de destinos turísticos para a prática do surf, e Peniche pelas suas particulares características naturais, constitui-se como um dos principais polos dinamizadores desta atividade, o que se reflete na crescente oferta de produtos turísticos diretamente relacionados com o surf. O presente estudo, para além do enquadramento histórico-cronológico imprescindível à compreensão do fenómeno surf, teve como propósito a caracterização sumária do perfil do surfista/turista de surf que se desloca a Peniche, bem como aferir da sua satisfação relativamente a Peniche como destino turístico de surf e verificar se essa satisfação é passível de sofrer alterações consoante o nível de surf em que se julga encontrar. Para atingir os objetivos, foi construído um questionário que foi aplicado a turistas praticantes de surf que se tenham deslocado a Peniche, extraindo-se uma amostra de 363 indivíduos. Os resultados obtidos e o conhecimento produzido por esta investigação, para além de permitirem tipificar o turista praticante de surf que se desloca a Peniche e os seus níveis de satisfação, permitirão ainda a possibilidade de adequar políticas e estratégias condizentes com as expectativas deste nicho de mercado de modo a que de forma sustentável se possa retirar o máximo partido desta atividade. Palavras-chave: surf; surfing, satisfação; turismo - vii - ABSTRACT More recently, surf has acquired an overwhelming dimension, both in terms of media coverage and in terms of economic relevance and direct impact in the communities. The Portuguese situation is a clear reflexion of that, especially in Peniche, where this phenomenon is part of strategic documentation related with the “Sea Economy” namely via the so called “Surf Tourism”. Nowadays, Portugal is referenced as one of the most attractive countries as a surf related tourism destination and Peniche is one of the key locations for these activities with a growing range of surf related tourism packages and offers, especially taking advantage of his particular environment, landscape and nature related characteristics. The main purpose of this document, on top of the chronological and historical information that is key to understand surf as a global phenomenon, is to profile in detail the “surfer/surf tourist” visiting Peniche and assess his satisfaction with this location as a surf tourism destination by evaluating if the above mentioned satisfaction is expected to change according to the level and quality of surf he founds locally. In order to achieve this purpose, a comprehensive survey was produced and conducted, targeting visitors to Peniche that matched the “surfer/surf tourist” profile, achieving a response rate of 363 individuals. The results obtained and the knowledge produced as an outcome of this investigation, on top of building a detailed profile the “surfer/surf tourist” visiting Peniche and assessing his satisfaction levels, will also allow to leverage policies and strategies directly addressing the expectations of this particular market niche in order to – using a sustainable approach – maximise the potential of this activity. Keywords: surf, surfing, satisfaction, tourism. - viii - INDÍCE DEDICATÓRIA ...................................................................................................................................... v AGRADECIMENTOS............................................................................................................................. vi RESUMO ............................................................................................................................................ vii ABSTRACT ......................................................................................................................................... viii INDÍCE ................................................................................................................................................. ix INDÍCE DE FIGURAS ............................................................................................................................ xi INDÍCE DE TABELAS .......................................................................................................................... xiii LISTA DE ABREVIATURAS .................................................................................................................. xiv GLOSSÁRIO DE SURF......................................................................................................................... xvi 1. INTRODUÇÃO ............................................................................................................................. 1 2. BREVE INTRODUÇÃO À HISTÓRIA DO SURF ............................................................................... 5 2.1. PRÉ-HISTÓRIA DO SURF ...................................................................................................... 5 2.2. RENASCIMENTO E EVOLUÇÃO DO SURF ........................................................................... 10 2.3. SURF EM PORTUGAL ......................................................................................................... 17 2.4. SURF EM PENICHE ............................................................................................................. 22 3. REVISÃO DE LITERATURA ......................................................................................................... 25 3.1. TURISMO ........................................................................................................................... 25 3.1.1. DESTINO TURÍSTICO .......................................................................................................... 26 3.1.2. PRODUTO TURÍSTICO ........................................................................................................ 27 3.1.3. RECURSOS E ATRATIVOS TURISTICOS ............................................................................... 28 3.2. SATISFAÇÃO NO TURISMO ................................................................................................ 29 3.3. TURISMO DE SURF ............................................................................................................ 31 3.3.1. TURISMO DE SURF EM PORTUGAL ................................................................................... 37 3.3.2. TURISMO DE SURF EM PENICHE ......................................................................................
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