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3 Pam Fielding, e-advocates Bud Jackson, The Jackson Group Bernard Martino, The Tarrance Group Celia Fischer, Hoeffel for Senate Karen Jagoda, E-Voter Institute Michael Maslansky, Andrew Frank, Strategy 21 Group Karisa Johnson, SEIU Luntz Research John Franzén, Franzén & Co. Dan Judy, Lewis Mazanti, Ayres, McHenry & Associates EACH YEAR THE AAPC IS HOST TO THE WORLD’S ONLY AWARDS COMPETITION SOLELY Gail Garbrandt, University of Oklahoma Political The Bliss Institute, Univ. of Akron Dina Kaldi, Intellect Media FOR POLITICAL AND PUBLIC AFFAIRS COMMUNICATIONS, AND IT COULD NOT BE DONE Communication Center WITHOUT THE CONTRIBUTIONS OF THE MANY INDIVIDUALS AND ORGANIZATIONS Scott Goodstein, Robert Kaplan, Michael McCabe, LISTED BELOW! Catalyst Campaigns The Robert Kaplan Company McCabe and Associates Carter Kidd, Campaign Solutions 2005 POLLIE AWARDS JUDGES Rachel Gorlin, LHS Media John McCarthy, Michael Grossman, Stephen Kinney, Kentucky Republican Party Fifty Plus One Public Opinion Strategies Jon McHenry, Ayres McHenry Morra Aarons, DNC Robert Blaemire, William Cromer, Cromer Group Casey Gulley, The Tarrance Group Amy Kurtz, Howell Medley, NEA Blaemire Communications David Abel, Politics Online Richard Davis, League of Conservation Voters April Hackney, Mark Mellman, Glen Bolger, Dixon/Davis Media Group Eric Adelstein, Edmonds Hackney ALASKA, Inc. Micah Lasher, Knickerbocker SKD The Mellman Group Public Opinion Strategies Adelstein & Associates Jim Denton, Jim Denton Associates Art Hackney, Jesse Lee, DCCC Mike Mikus, DCCC Jason Boxt, Global Strategy Group Cathy Allen, Connections Group Elissa Dodge, Edmonds Hackney ALASKA, Inc. Jordan Lieberman, Beth Miller Malek, Chris Bravacos, Bravo Group Qorvis Communications Jon Anderson, Christopher Hanson Campaign Impact Wilson Miller Communications Direct Mail Consultant Leroy Bridges, Dave Dogan, DNC Doug Hattaway, Arnold Linhardt, Adnaan Muslim, University of Oklahoma Political Bruce Andrews, Quinn Gillespie Rebecca Donatelli, Hattaway Communications Strategic Services, Inc. Mission Control, Inc. Communication Center & Associates LLC Campaign Solutions Eily Hayes, Brent Littlefield, Andrew Myers, DLCC Kevin Bruce, David Avella, Donatelli Avella Bryan Dooley, Global Strategy Group Political Solutions Municipality of Anchorage Elisabeth Myers, Hamilton Beattie & Staff Amy Barnes, Fundraising Partners Maren Hesla, Lori Lodes, The Alvis Group Sasha Bruce, Matthew Dowd, Campaign for Tobacco-Free Kids MacWilliams, Robinson & Partners Glynda Becker, White House America Coming Together Todd Myers, Washington State Dowd Strategic Consulting Charles Hewitt, Mirror Studios Peter Loge, Paul Begala, CNN’s “Crossfire” Department of Natural Resources Justin Caporusso, M&R Strategic Services Sybil Dunlop, EMILY’s List Harrison Hickman, Cornell Belcher, Schubert Public Affairs Elizabeth Nesbitt, DCCC Cathy Duvall, America Votes Global Strategy Group Mark Lotwis, Brilliant Corners Research Neil Newhouse, Nancy Clack, Strother Duffy Strother Rob Engel, Bill Holden, Holden Productions Michael Berman, Precision Communications, Inc. National Committee Public Opinion Strategies for on Effective Congress James MacGregor, DCCC Campaign for Tobacco-Free Kids John Convy, Convy & Associates Jerry Hood, Jerry Hood & Mike Panetta, Ryan Erwin, Associates William Maer, Comprehensive Carol Binen, November, Inc. Grassroots Enterprise Joseph Cooper, LSG Consulting Communications Group National Cable Association Ron Faucheux, Tierney Hunt, Paul Patton, Lester Cooper, MacWilliams, Robinson & Partners Kevin Malecek, Jonathan Bing, American Institute of Architects Former Governor of Kentucky Te rry Cooper Political Research Willoughby Hills City Council NY State Assemblyman Peter Feld, Conde Nast Mary Isenhour, Edward Peavy, Brett Cott, PA State House PA State Democratic Party Mission Control, Inc. of Representatives

4 5 Randy Pepple, Rockey Company Rich Savage, Media Directions Chuck Todd, The Hotline Elizabeth Pine, EMILY’s List Cliff Schecter, UPI Nancy Todd Tyner, Nancy Todd,Inc. Jeffrey Plaut, Richard Schrader, Global Strategy Group PR Consulting Group John Vogel, Winning Directions Jefrey Pollock, Frank Schubert, Josh Wachs, DNC A RECORD NUMBER OF ENTRIES WAS RECEIVED FOR THIS YEAR’ S P OLLIE AWA R D S. Global Strategy Group Schubert Public Affairs Jessica Walls, PA House P LEASE JOIN US IN RECOGNIZING THE WINNING FIRMS AND ENTRIES WITHIN THE Ken Schulz, Campaign Solutions Democratic Campaign Committee Jake Posey, FOLLOWING CATEGORIES. Hamilton Beattie & Staff Stan Scott, Amy Walter, John Powell, Capitol Alliances Executive Communications, Inc. The Cook Political Report DIRECT MAIL Silver: CANDIDATE: U.S. SENATE Jeff Randle, Jonah Seiger, Erica Walters, Eagle Gold: CANDIDATE: PRESIDENTIAL Phil Giarrizzo Randle Communications Connections Media LLC Te rris, Barnes & Walters Unrippable PRIMARY – DEMOCRAT Campaign Consulting Malchow Schlackman Elizabeth Shipp, NARAL Dan Weidemer, PA House Democratic National Committee Wade Rathke, ACORN Gold: Hoppey & Cooper Democratic Campaign Committee Scott Reed, Joe Sinsheimer, Newsweek Dean Bronze: Blair Hull for U.S. Senate The Baughman Company Chesapeake Enterprise Sunflower Management Inc. Dan Weiss, Narrow Agenda Silver: Dean for America The Campaign Network Ken Snyder, M&R Strategic Services Out of Balance Lowell Reese, Kentucky Gazette Silver: Democratic National Committee Ken Snyder Communications Carol Whitney, The Kenney Group Mark Reilly, IDI Can You Feel It Honorable Mention: Ken Salazar for Senate Ira Sockowitz, Whitney & Associates The Baughman Company Erica Rickel, No Exit Bronze: Phoenix Consulting Group, Inc. Marcel Wieder, Policomm Dean for America The Campaign Network America Coming Together Bayh Map Democratic National Committee Mark SooHoo, Amber Wobschall, NARAL Bronze: Winning Directions Bart Robbett, Campaign Solutions Homeland Security Begins At Home Committee Robbett Advocacy Media Dennis Yedwab, DCCC Winning Directions Darry Sragow, Public Strategies CANDIDATE: Honorable Mention: Amy Young, International Association Stephen Roberts, of Fire Fighters PRESIDENTIAL GENERAL Wendy Letter Campaign Solutions Jason Stanford, Stanford Everhart Voices for Working Families ELECTION – REPUBLICAN St. Raymond Communications Honorable Mention: Vitter for U.S. Senate William Robinson, Evan Stavisky, The Parkside Group Rachel Zenner, Matt’s Plan Gold: MacWilliams, Robinson & Partners Marty Stone, Stones’ Phones California Voter Foundation Winning Directions Arizona Republican Party Early Gephardt for President Ballot Application CANDIDATE: Doug Rohanna, Ken Strasma, Strategic Telemetry Coleman Dahm & Associates U.S. HOUSE – DEMOCRAT The Bravo Group Arizona Republican Party Jill Straus, Straus Baker Gold: J. Ryan O’Rourke, CANDIDATE: Silver: “Buffalo” Campaign Solutions Sujata Tejwani, DNC PRESIDENTIAL GENERAL Late Contrast Mission Control Inc. ELECTION – DEMOCRAT Olsen & Shuvalov Barbara Sallee, Curtis Thayer, Carolyn Maloney for Congress Bush-Cheney ’04 Jordan-Chiles Advertising Enstar Natural Gas Company Gold: You’re Fired Silver: Chris Sautter, Margita Thompson, The Campaign Network So Many Stories Sautter Communications Office of Governor Arnold Democratic National Committee Winning Directions Schwarzenegger Andy Rosenberg for Congress

6 7 Bronze: Bronze: CANDIDATE: STATE CANDIDATE: STATE Honorable Mention: Silver: “Refresh” $100 Million LEGISLATURE: GENERAL – LEGISLATURE: PRIMARY – Education We Don’t Have a Dalmatian Mission Control Inc. The Strategy Group DEMOCRAT DEMOCRAT King Strategic Communications William Berry Campaigns Bean for Congress Mike Easley Gold: Gold: Wright for Missouri Win With Whitney Honorable Mention: Honorable Mention: Bob did what? Crow: My Kids Bronze: Carnahan: Blow You Away Switch JMG Direct BatesNeimand, Inc. CANDIDATE: STATE Now Showing...‘Basement Secrets’ BatesNeimand, Inc. Winning Directions Debbie Benefield for State House Gay & Lesbian Victory Fund LEGISLATURE: PRIMARY – Kennedy Communications Russ Carnahan for Congress Democratic Party – Gold: Silver: REPUBLICAN North Brunswick Kernan for Governor Honorable Mention: Marines How Proud Are You Now? Gold: Media Directions Inc. Message,Audience Delgrosso Dipper CANDIDATE: Actions Lachlan McIntosh and Presentation Ourso Beychok, Inc. U.S. HOUSE – REPUBLICAN CANDIDATE: JohnsonClark Associates, Abel Herrero for John Callahan for Mayor GOVERNOR – REPUBLICAN Silver: J.C. Evans Communications Gold: State Representative Rielly: Dirty Drinking Water Van Tran for Assembly Veterans Silver: BatesNeimand, Inc. Bronze: BrabenderCox Environment Silver: CANDIDATE: Democratic Party A Man Named Ched Tim Murphy for Congress King Strategic Communications Tim Burns’ Bold Blueprint COUNTY/REGIONAL Media Directions Inc. Benson ’04 Silver: St. Raymond Communications Silver: The Committee to Elect Gold: Rolling Pin Lady Tim Burns Lifelong Sportsman Tim Shaughnessy Tax Lane JMG Direct Jamestown Associates Bronze: BrabenderCox CANDIDATE: STATEWIDE Debbie Benefield for State House Honorable Mention: Friends of Sherwood Boehlert House of Cards Roddey For County Executive DOWN BALLOT 36th Avenue Silver: JohnsonClark Associates, Bronze: The Parkside Group Gold: Gold: Die-cut Crown J.C. Evans Communications Navajo Senator John Sabini Dead Last Soccer Mom JMG Direct Van Tran for Assembly Jamestown Associates Stearns Consulting, Inc. BrabenderCox Judy Solano for Colorado House Rick Renzi for Congress Honorable Mention: for Friends of Tom Corbett Bronze: CANDIDATE: STATE Honorable Mention: “Hey Big Spender” District Attorney Silver: Soap LEGISLATURE: GENERAL – Gilliard Blanning Medical Malpractice Silver: Bush & Ridge Endorsement Malchow Schlackman REPUBLICAN Wysocki & Associates, Inc. BrabenderCox Schwartz Hand in Cookie Jar BrabenderCox Hoppey & Cooper Mimi Walters for Assembly Jim Gerlach for Congress Gold: Political Solutions Inc. Friends of Tom Corbett Paula Miller for Delegate Tourist Eileen Watt Bronze: Bronze: The Mallard Group CANDIDATE: Bronze: CANDIDATE: To r t Barrel A Fresh Pair of Eyes Frank Farkas Campaign CITY/MUNICIPAL No Tall Tale: Roberts for Council GOVERNOR – DEMOCRAT King Strategic Communications William Berry Campaigns Silver: Buisson Creative Strategies Luetkemeyer for Treasurer Pennsylvania Democratic Gold: Gold: Nothing Wrong Roberts for Council State Committee – Official Campaign Car Where’s Dino? Bronze: JohnsonClark Associates, Rebecca Wall Kennedy Communications Honorable Mention: Malchow Schlackman Fiscal J.C. Evans Communications North Brunswick A Nose for Trouble – Hoppey & Cooper King Strategic Communications Honorable Mention: Gary Podesto for Senate Muniz for Council Washington Democratic Party Luetkemeyer for Treasurer Where Is She? Gold: Bronze: Buisson Creative Strategies William Berry Campaigns Three Strikes Silver: Honorable Mention: Bunny Muniz for Council Pennsylvania Democratic Winning Directions Gate Shrinking Money St. Raymond Communications State Committee Jonathan Weinzapfel for Mayor Winning Directions Kennedy Communications Phil Short Indiana Democratic Party – Matt Denn Kernan for Governor

8 9 INDEPENDENT EXPENDITURE Honorable Mention: INDEPENDENT EXPENDITURE INDEPENDENT EXPENDITURE Bronze: MEMBERSHIP POLITICAL CAMPAIGN/ISSUE “Unemployment” CAMPAIGN/ISSUE CAMPAIGN/ISSUE Titanic MAIL ADVOCACY/527: ADVOCACY/527: ADVOCACY/527: Mission Control Inc. Coronado Communications Silver: PRESIDENTIAL DCCC/KY-3 LEGISLATURE CITY/MUNICIPAL San Diego Citizens for Friends Accountable Government Gold: Gold: Gold: Winning Directions Bronze: One Earth INDEPENDENT EXPENDITURE Missouri AFSCME: Honor Student Luera “Oral Sex” postcard Alaska AFL-CIO Malchow Schlackman CAMPAIGN/ISSUE BatesNeimand, Inc. Precision Politics End the Suffering/ Bronze: Hoppey & Cooper Missouri AFSCME Californians for a Better Way Medical Marijuana ADVOCACY/527: America the Beautiful Sierra Club The Roger Lee Group, LLC U.S. HOUSE – REPUBLICAN Gold: Silver: Malchow Schlackman Silver: Marijuana Policy Project Gold: Western Slope Water The Conservatives Hoppey & Cooper Janet JMG Direct Malchow Schlackman Honorable Mention: Sierra Club Why Give Them One of Ours? Jamestown Associates Alliance for Colorado Families Hoppey & Cooper Teen Facts Arena Communications Honorable Mention: Republican Jewish Coalition Houston Gay and Lesbian The Roger Lee Group, LLC NRCC Silver: Build The Vote – Voters Guide Bronze: Political Caucus PAC Marijuana Policy Project Silver: A Better Place Building Industry Association “Iowa” Malchow Schlackman Bronze: of Clark County & HB Creative Texas Taxer Mission Control Inc. Hoppey & Cooper Dirty Water Building Industry Association Jamestown Associates ABSENTEE BALLOT MAIL – Democratic National Committee CAUSE Law Enforcement Winning Directions of Clark County Americans for Job Security DEMOCRAT Honorable Mention: Independent Expenditure Comm. Indiana Democratic Party Gold: No Plan Silver: Honorable Mention: “Supreme Court” GOTV MAIL Winning Directions INDEPENDENT EXPENDITURE “Meet your new neighbors” “Leftovers” Mission Control Inc. ACT- New Mexico CAMPAIGN/ISSUE McNally Temple Associates, Inc. Mission Control Inc. Gold: Democratic Party ADVOCACY/527: California Correctional Peace NY State Democratic Committee “Gynecological Exam” CANDIDATE: STATEWIDE Officers Association Silver: Mission Control Inc. INDEPENDENT EXPENDITURE No Waiting NARAL Gold: Silver: CAMPAIGN/ISSUE INDEPENDENT EXPENDITURE Malchow Schlackman One Fish,Two Fish... Not for Sale Silver: ADVOCACY/527: CAMPAIGN/ISSUE Hoppey & Cooper Malchow Schlackman The Strategy Group Flex Your Muscle U.S. HOUSE – DEMOCRAT ADVOCACY/527: League of Conservation Voters Hoppey & Cooper Project Deliver the Vote and Michigan Democratic State NON-CANDIDATE Gold: League of Conservation Voters Central Committee Bronze: Jerry Cooley Creative Back Gold: Make a Difference Project Deliver the Vote PAC Silver: Bronze: Winning Directions Protecting Children Winning Directions Coors Drunk Rhyming cartoon Bronze: DCCC Kennedy Communications California Teachers Association The Baughman Company JMG Direct You Do Not Exist Consumers for Civil Justice Silver: Committee to Protect Our Families Alliance for Colorado Families Honorable Mention: William Berry Campaigns I’m a Mother Silver: “Polling Place” 21st Century Democrats Bronze: Honorable Mention: Malchow Schlackman Us and Them? Mission Control Inc. “DC Daschle” Elvis Impersonator Honorable Mention: Hoppey & Cooper Winning Directions & Think About It Edmonds Hackney & Associates, Inc. JMG Direct Enough Is Enough EMILY’s List – Women Vote! Robert Kaplan Company National Rifle Association Alliance for Colorado Families Winning Directions & Brent Cohen Bronze: Voices for Working Families Honorable Mention: Santa Monica Chamber ABSENTEE BALLOT MAIL – Mother of PA CHIP Coors Can of Commerce REPUBLICAN Malchow Schlackman Malchow Schlackman Hoppey & Cooper Gold: Hoppey & Cooper EMILY’s List – PA Women Vote! Arnold League of Conservation Voters Meridian Pacific Inc. California Republican Party 10 11 INITIATIVE/REFERENDUM/ Bronze: Silver: COORDINATED CAMPAIGN POLITICAL PARTY Silver: CONSTITUTIONAL FUNDRAISING Pick Me Political Muscle Gold: Fighting For Our Future – AMENDMENT: Barnes Mosher Whitehurst Winning Directions Vitter’s Bold Agenda Astro’s Facilities Gold: REGIONAL/COUNTY Lauter & Partners UFCW St. Raymond Communications Kennedy Communications Republican National Yes on Measure H David Vitter for U.S. Senate Gold: Bronze: McGuire, Carroll, Committee Calendar Yes on M, Sonoma County – Honorable Mention: Arnold’s Initiative Guide Padilla & Calabrese The Lukens Company Bronze: Potholes “Do the Math” Forde and Mollrich,Wilson-Miller Silver: Republican National Committee Focus Te rris, Barnes & Walters Barnes Mosher Whitehurst Communications, Bryant Curtis Scott Advertising Inc. Dog House Yes on Measure M, Sonoma County Lauter & Partners Communications Coulson Campaign Committee Kennedy Communications DIRECT MAIL CAMPAIGN – Silver: Yes on Measure H California Republican Party Honorable Mention: McGuire, Carroll, DEMOCRAT DNA Honorable Mention: Padilla & Calabrese The Telemarketer Gold: St. Raymond Communications INITIATIVE/REFERENDUM/ California 2004 Taxpayer Bronze: JohnsonClark Associates, St.Tammany Coroner Voter Guide Alliance for Colorado Families J.C. Evans Communications CONSTITUTIONAL Sheep JohnsonClark Associates (Gwyn Green/HD 23) Greg Hill for Assembly Bronze: AMENDMENT: STATEWIDE Kennedy Communications Team California JMG Direct Bus Sign Panter and Morgan Gold: Alliance for Colorado Families Stearns Consulting, Inc. “Learn” Honorable Mention: PAC/INITIATIVE Yes on I – Coalition for a Clean Silver: Mission Control Inc. BILINGUAL OR FOREIGN Her Future FUNDRAISING and Reliable Muni Crane Series Floridians for a Level Playing Field LANGUAGE MAIL The Campaign Network Malchow Schlackman Gold: Honorable Mention: Democratic National Committee Silver: Gold: Hoppey & Cooper TV Ad Filmstrip Hearts in San Francisco “What they don’t want you Rosado – Faith, Family, Hard Work Democratic Congressional Campaign Funding Direct Stearns Consulting, Inc. to know” The Campaign Network Campaign Committee Black America’s Political Action Homes for the City, Committee CANDIDATE FUNDRAISING GSM|Mercury Felix Rosado for City Council Committee for Proposition A Bronze: No on I-892 Gold: Silver: Real People, Real Stories Series Silver: Handwritten Notecard Bronze: Wor st Nightmare Winning Directions Real Democrat Test The Lukens Company INITIATIVE/REFERENDUM/ Arnold’s Initiative Guide Winning Directions America Coming Together A.B. Data, Ltd. John Thune for U.S. Senate CONSTITUTIONAL Democrats for America’s Future Forde and Mollrich,Wilson-Miller DCCC Honorable Mention: AMENDMENT: LOCAL Communications, Bryant Silver: Bronze: Minnesota House DFL Caucus Communications Certified Emergency Letter Gold: “Winners” I.E. Campaign for Primary Runoff Emeryville Likes Pixar Honorable Mention: Andrew Sharp Consulting Winning Directions Campaign Funding Direct FUNDRAISING Barnes Mosher Whitehurst Crown America’s Families United Minnesota House DFL Caucus Ver non Robinson for Congress FUNDRAISING CAMPAIGN Lauter & Partners Moxie Media Bronze: Pixar Animation Studios Alaska Conservation Alliance Bronze: Puppet Silver: GWB Plastic Membercard DIRECT MAIL CAMPAIGN – Silver: Winning Directions Truth Pamphlets Olsen & Shuvalov REPUBLICAN Hanon McKendry Dog Ate Homework SLATE Lloyd Doggett for Congress Bush-Cheney ’04 Silver: Alliance Defense Fund William Berry Campaigns Honorable Mention: Committee For YES on Gold: Scott Brown: Our Senator Perez – Government Works Best Bronze: Measure C – Excellence in Who’s On Our Side? Donatelli Avella When It Listens DumpDaschle.com Dublin Schools Winning Directions Scott Brown for State Senator The Campaign Network Campaign Solutions San Mateo County Central Labor Eddie Perez for Mayor South Dakota Republican Party Council – AFL-CIO

12 13 Honorable Mention: Silver: Honorable Mention: Bronze: LESS THAN FULL PAGE: FULL PAGE: INDEPENDENT New Jobs PAC/New Jersey “Dog Don’t Hunt Banner” League of Conservation Voters Linda Lee Baseball Trivia CANDIDATE EXPENDITURE Business & Industry Association Edmonds Hackney & Associates, Inc. Te rris, Barnes & Walters Chinook Consulting Gold: Gold: Robert Kaplan Company National Rifle Association League of Conservation Voters Linda Lee for Pierce County “Put yourself in his shoes” “Split Personality” New Jersey Business & Superior Court Bronze: All Points Communications Edmonds Hackney & Associates, Inc. Industry Association Honorable Mention: Keep Pixar in Emeryville LOGO DESIGN Citizens for Real National Rifle Association Honorable Mention: Barnes Mosher Whitehurst Yes on 400 fold out map brochure Insurance Reform Silver: Tired of Tom Lauter & Partners Gold: HighGround, Inc. Silver: “Poodle” Strategic Fundraising & Pixar Animation Studios Logo Yes on 400 Flying Moose Edmonds Hackney & Associates, Inc. Steve Brown Direct Mail Welchert & Britz, Inc. Bronze: Edmonds Hackney ALASKA, Inc. National Rifle Association South Dakota Republican Party Coloradans for Clean Energy Renewable Energy Alaskans for Don Young Bronze: Welchert & Britz, Inc. Silver: Bronze: Healing Our Waters Newspaper Ad Coloradans for Clean Energy Yes on M, Sonoma County NEWSPAPER MLK Hanon McKendry Te rris, Barnes & Walters Honorable Mention: FULL PAGE: CANDIDATE The Campaign Network Wege Foundation COLLATERAL Yes on Measure M, Sonoma County Gary For Governor Gold: Democratic National Committee Honorable Mention: BILLBOARD/BUS R&R Partners Bronze: Casino Cash “Daffy” SIGNS/TRAIN SIGNS Gary Herbert for Governor Keep Pixar in Emeryville Montgomery & Associates, Inc. Edmonds Hackney & Associates, Inc. Barnes Mosher Whitehurst INSERT/OTHER Gold: Tracy O. King National Rifle Association Lauter & Partners “Poodle” Gold: DOORHANGERS Pixar Animation Studios Silver: Edmonds Hackney & Associates, Inc. Flying Moose “Bush/NRA Newspaper Bag” National Rifle Association Gold: Honorable Mention: Edmonds Hackney ALASKA, Inc. Edmonds Hackney & Associates, Inc. LESS THAN FULL PAGE: INDEPENDENT Silver: Endorsement BORO “Renaissance” Alaskans for Don Young National Rifle Association Malchow Schlackman Precision Politics EXPENDITURE Job Count Silver: Hoppey & Cooper Al Boro for Mayor Silver: Malchow Schlackman We Can Do It Gold: Democratic Congressional Tall Hoppey & Cooper The Campaign Network “Puppet” Campaign Committee Meridian Pacific Inc. Capri Cafaro for Congress MOST ORIGINAL/INNOVATIVE Jerry Lenthall The Committee to Edmonds Hackney & Associates, Inc. Silver: Bronze: COLLATERAL ITEMS Elect J.B. Buxton National Rifle Association Liberty Bronze: The Bigger The Ears Bronze: Silver: Malchow Schlackman Gold: “Shadows” Winning Directions We Support Measure C – Teddy Bear Hoppey & Cooper “Dog Don’t Hunt T-Shirt” GSM|Mercury for Congress Copper Mt. College Edmonds Hackney ALASKA, Inc. ACT- Oregon Edmonds Hackney & Associates, Inc. No on I-892 William Berry Campaigns Edmonds Hackney ALASKA, Inc. Honorable Mention: National Rifle Association Bronze: Bronze: Citizens for Copper Mountain No on J – Fork Billboard Silver: Keep Pixar in Emeryville Gold: Nurses College – YES on Measure C Te rris, Barnes & Walters New Mayor Barnes Mosher Whitehurst W’04 Bumper Sticker The Campaign Network No On Measure J Honorable Mention: Lisella Public Affairs, LLC Lauter & Partners RSD Advertising Democratic National Committee “Richard Burr Polybags” Charleston Restaurant Association Pixar Animation Studios Bush-Cheney ’04 Honorable Mention: Edmonds Hackney & Associates, Inc. Bronze: YARD/OUTDOOR SIGNS Bronze: Silver: Big John National Rifle Association Hot Air Steel Canvass “Beer Coaster” Dittman-Hoffman Campaigns Gold: Edmonds Hackney ALASKA, Inc. Winning Directions North Woods Advertising Alaska State Senate Dr. Ramirez Edmonds Hackney ALASKA, Inc. Hickenlooper for Mayor Precision Politics America Coming Together Dr. Ramirez for Hospital Board

14 15 Honorable Mention: Silver: CANDIDATE: WEBSITE: WEBSITE: ORGANIZATION WEBSITE: LANDING PAGE BEST USE OF WEBSITE CITY/MUNICIPAL/ FOR FUNDRAISING “Soldier Missing Gun” Specter2004.com Gold: Gold: Edmonds Hackney & Associates, Inc. Campaign Solutions REGIONAL wWw.gopconvention.com AI USA’s Stop Violence Against Gold: National Rifle Association for Senate Gold: Campaign Solutions Women Campaign The Gay & Lesbian Victory Bronze: Hahn 2005 2004 Republican Carol/Trevelyan Strategy Group Fund – www.victoryfund.org GOTV Campaign Website for Friends Constituents Direct National Convention Amnesty International Mindshare Interactive for Hahn 2005 Silver: Silver: Campaigns, LLC Gold: Geary Interactive The Gay & Lesbian Victory Fund GOP.com DNC Fundraising Landing Page Flying Moose Friends for Harry Reid New Media Communications Malchow Schlackman Silver: Edmonds Hackney ALASKA, Inc. WEBSITE: Honorable Mention: Republican National Committee Hoppey & Cooper John Thune for Senate Alaskans for Don Young INITIATIVE/REFERENDUM/ Isakson.net CONSTITUTIONAL Bronze: Democratic National Committee New Media Communications Silver: Campaign Solutions John Thune for Senate AMENDMENT NRAPVF.org What Will You Tell Her...? Johnny Isakson for Senate New Media Communications Bronze: Edmonds Hackney ALASKA, Inc. Gold: WEBSITE: BILINGUAL/ NRA Political Victory Fund DumpDaschle.com Stevens for Senate Yeson400.com MULTI-LINGUAL Campaign Solutions CANDIDATE: WEBSITE: HighGround, Inc. Honorable Mention: Bronze: Gold: South Dakota Republican Party U.S. HOUSE Yes on 400 FromTheRoots.org – Significant GeorgeWBush.com/espanol DSCC Blog Site Dittman-Hoffman Campaigns Gold: New Media Communications IDI BEST USE OF WEBSITE Lisa Murkowski for U.S. Senate ElectHarris.org WEBSITE: INDEPENDENT Bush-Cheney ’04 Democratic Senatorial FOR VOLUNTEER/FIELD Honorable Mention: Campaign Solutions EXPENDITURE CAMPAIGN/ Campaign Committee ORGANIZATIONS Katherine Harris for Congress ISSUE ADVOCACY/527 What Will You Tell Them? BEST USE OF WEBSITE Silver: Gold: Edmonds Hackney ALASKA, Inc. Gold: FOR PERSUASION Stevens for Senate Bev Kilmer for Congress Website WEBSITE: Sierra Club Online National Education Association Americana Media Consulting, Inc. NEGATIVE/CONTRAST Gold: Volunteer Phonebank Carol/Trevelyan Strategy Group Bev Kilmer for Congress Rate Hike Heidi Grassroots Enterprise National Education Association Gold: Fifty Plus One Sierra Club Bronze: ToomeysTroubles.com Silver: David Della for Seattle City INTERNET Miles Nelson for Congress Website Campaign Solutions Silver: Shelley Must Resign Council Committee BuzzMaker, LLC Arlen Specter for Senate ACT – ACTHere.com CANDIDATE: WEBSITE: JC-Evans Communications Miles Nelson for Congress Silver: Blue State Digital PRESIDENTIAL California Republican Assembly Silver: wWw.gopconvention.com ACT Honorable Mention: DumpDaschle.com Gold: Bronze: Campaign Solutions Randy2004.com Campaign Solutions Bronze: Bush-Cheney ’04; Team EMILY and the GOTR 2004 Republican Campaign Solutions South Dakota Republican Party Mary Jo Kilroy Online Community GeorgeWBush.com Counter Convention National Convention Randy Neugebauer for Congress Internet Association Corporation New Media Communications e-advocates Bronze: Bronze: Mary Jo Kilroy for Bush-Cheney ’04 EMILY’s List Misleader MattBlunt.com County Commissioner Carol/Trevelyan Strategy Group CANDIDATE: WEBSITE: Honorable Mention: Campaign Solutions Moveon.org Honorable Mention: GOVERNOR HopeandVote.org - Matt Blunt for Governor CANDIDATE: WEBSITE: Save Our License Initiative Integrating Campaign Media U.S. SENATE Gold: JC-Evans Communications @dvocacy, Inc. MattBlunt.com Save Our License Gold: AFSCME People JimDeMint.com Campaign Solutions Campaign Solutions Matt Blunt for Governor Jim DeMint for Senate

16 17 WEB VIDEO BEST USE OF E-MAIL/ BEST PERSUASION ONLINE BEST PERSUASION ONLINE BEST FUNDRAISING INTERNET CAMPAIGN VIRAL MARKETING ADVERTISEMENT: ADVERTISEMENT: ONLINE ADVERTISEMENT Gold: Gold: PRESIDENTIAL STATEWIDE Unprincipled, Chapter 1 Gold: Silver: wWw.gopconvention.com Chris Mottola Consulting, Inc. Bush-Cheney ’04 E-mail Gold: Gold: DumpDaschle.com Banner Ad Campaign Solutions Bush-Cheney ’04 Marketing GOTV Streaming Video Message Outsourcing Washington Jobs Campaign Solutions The 2004 Republican Silver: New Media Communications Malchow Schlackman Malchow Schlackman South Dakota Republican Party National Convention Bush-Cheney ’04 Hoppey & Cooper Hoppey & Cooper Beware of the Name Bush Bronze: Democratic National Committee Washington Democratic Party New Democrat Network Silver: Dethrone/One Termer Silver: Silver: Bronze: Republican Survivor Malchow Schlackman Carol/Trevelyan Strategy Group Post-Debate Campaign Polluter Pete Banner Ads Hoppey & Cooper AUTOMATED PHONE Ronald Reagan Tribute DCCC Malchow Schlackman Malchow Schlackman Democratic National Committee CALLS Bush-Cheney ’04 – Justin Germany Hoppey & Cooper Hoppey & Cooper Bush-Cheney ’04 Bronze: Bronze: CANDIDATE: Democratic National Committee League of Conservation Voters PRESIDENTIAL Honorable Mention: “Release Report” Doing All You Can? McNally Temple Associates, Inc. Bronze: Malchow Schlackman Two Step Silver: Californians United for Public “Now George” – 20/20 Vision Hoppey & Cooper BrabenderCox BEST PERSUASION ONLINE Kerry Prospecting ID Safety, No on Prop. 66 Online Ad Campaign John Kerry for President David Vitter for U.S. Senate ADVERTISEMENT: Dewey Hub Honorable Mention: @dvocacy, Inc. ORGANIZATION Honorable Mention: John Kerry for President, Inc. 20/20 Vision Yes on 400 – Deep Thoughts Gold: DumpDaschle.com Text Ad WEB ANIMATION HighGround, Inc. Honorable Mention: Campaign Solutions Brooke’s Story Yes on 400 A New Direction – Rollover South Dakota Republican Party CANDIDATE: U.S. SENATE Gold: Malchow Schlackman Malchow Schlackman Republican Survivor Hoppey & Cooper Gold: Carol/Trevelyan Strategy Group Hoppey & Cooper Gamble MOST INNOVATIVE USE OF Win Back Respect BEST USE OF HUMOR DCCC Democratic National Committee Chris Mottola Consulting, Inc. TECHNOLOGY Silver: Gold: Specter for Senate Silver: Iraq Draft? Gold: Elephant Removal Polluter Pete BEST PERSUASION ONLINE Malchow Schlackman Bush-Cheney ’04 Tech Team Malchow Schlackman Malchow Schlackman ADVERTISEMENT: Hoppey & Cooper New Media Communications Hoppey & Cooper CANDIDATE: U.S. HOUSE Hoppey & Cooper CONGRESSIONAL BlogPAC Bush-Cheney ’04 Democratic National Committee League of Conservation Voters Gold: Gold: Bronze: Silver: Gold: Personalized Recorded Messages Bronze: Cleaver Cover-Up Promise Preview Palm Pilot Field Video Skeletons in the Closet Extended Data Solutions The Right Wing Squares Malchow Schlackman Penn, Schoen & Berland Associates MacWilliams Robinson & Partners Malchow Schlackman Kirk for Congress julianmulvey.com Hoppey & Cooper New Democrat Network Hoppey & Cooper Media Matters for America Bronze: Friends of Jamie Metzl for Congress Silver: Friends of Jamie Metzl for Congress Yes on 400 – Interactive Map Rosenberg for Congress Honorable Mention: Silver: HighGround, Inc. BEST PERSUASION ONLINE Silver: Winning Connections, Inc. Spy-Der-Man Hands Off My Constitution Yes on 400 ADVERTISEMENT: Republican Survivor Rosenberg for Congress julianmulvey.com Campaign Advantage INITIATIVE/REFERENDUM Carol/Trevelyan Strategy Group Alliance for Justice Honorable Mention: Stan Matsunaka for Congress Bronze: DCCC Internet Ad Tracker Gold: Melissa Bean for Congress: Bronze: TNS Media Intelligence/CMAG The Circulator Bronze: She Lives Here Tom Gallagher for Congress, TNS Media Intelligence/CMAG The Media Guys, Inc. Welcome to the Waffle House Stones’ Phones “Video Biography” Strategic Internet Campaign Bean for Congress Malchow Schlackman Management, Inc. Hoppey & Cooper RightMarch.com Tom Gallagher for Congress 18 19 Honorable Mention: Honorable Mention: Bronze: Gold: Honorable Mention: Bronze: Steve Brozak – A Combat Mother Chuck Lavine Goes to Albany AFSCME: Hope and Vote Campaign Pat Boone No On the Amendment Buddy Dyer for Orlando Mayor LSG Strategies LSG Strategies Stones’ Phones Political Solutions Inc. Executive Communications, Inc. Winning Connections, Inc. Brozak for Congress Chuck Lavine for State Assembly AFSCME 60 Plus No On the Amendment Buddy Dyer for Orlando Mayor Honorable Mention: Silver: Honorable Mention: CANDIDATE: STATEWIDE CANDIDATE: NARAL – Stand Up with Call to Action Woldt for Representative LOCAL/MUNICIPAL Amy Maddigan Precision Communications & LIVE PHONE CALLS Winning Connections, Inc. Gold: LSG Strategies Grassroots Solutions Woldt for Representative Justice James Graves:Victim Call Gold: NARAL Pro-Choice America America Coming Together – BILINGUAL OR FOREIGN Winning Connections, Inc. Bill Cosby – Gettin’ Hugs from Minnesota LANGUAGE Justice James Graves for Mayor Street INDEPENDENT Silver: Mississippi Supreme Court LSG Strategies BILINGUAL OR FOREIGN EXPENDITURE Costa for Congress Campaign 2004 LANGUAGE MEMBERSHIP POLITICAL CAMPAIGN/ISSUE Silver: John Street for Mayor The Clinton Group, Inc. CALLS ADVOCACY/527/PARTY – Jim Hood for Mississippi Silver: Silver: Costa for Congress Campaign 2004 OUTBOUND Attorney General CTA Sacramento School Board: Jerry Nadler for Congress: Gold: Winning Connections, Inc. You’re Fired Calling Our Russian Friends ARA – A Golden Girl on saving Gold: Jim Hood for Mississippi Winning Connections, Inc. Stones’ Phones your Golden Years CANDIDATE: Sierra Club Internet Attorney General California Teachers Association Jerry Nadler for Congress LSG Strategies SENATE/HOUSE Volunteer Phonebank Bronze: Bronze: Alliance for Retired Americans Silver: Grassroots Enterprise Silver: Jim Costa for Congress CA 2004 Sierra Club Christine Gregoire for Governor: Panorama Park Measure – GOTV Bill Says Vote Gregoire Cathedral City, CA TEAMSTERS:Who Does George The Clinton Group, Inc. Silver: Stones’ Phones Stones’ Phones Silver: Bush Think He’s Kidding? Jim Costa for Congress CA 2004 State by State Mail Doug E. Fresh – Show Stones’ Phones Christine Gregoire for Governor Honorable Mention: Bronze: Reinforcement Call Your Strength International Brotherhood Winning Connections, Inc. Quit Bugging The Mayor – Blanche Lincoln for Senate LSG Strategies of Teamsters Democratic National Committee John Lewis Winning Connections, Inc. CANDIDATE: LEGISLATIVE America Coming Together LSG Strategies Blanche Lincoln for Senate Bronze: Gold: John Street for Mayor Bronze: INITIATIVE/REFERENDUM Committee to Protect our Families Happy Halloween Harrah’s Casino: GOTV Jingle Campaign The Mallard Group Stones’ Phones Gold: CANDIDATE: STATE/LOCAL The Clinton Group, Inc. Frank Farkas Campaign INDEPENDENT Harrah’s Casino Coalition for a Better Colorado: Gold: Committee to Protect our Families EXPENDITURE Calling All Couch Potatoes Silver: Bronze: Betty Karnette for Assembly, Honorable Mention: CAMPAIGN/ISSUE Stones’ Phones Telemarketer-Phone Jackson Convention Center Tax, Dist. 54, California ADVOCACY/527 Coalition for a Better Colorado Washington LCV ID – JohnsonClark Associates Election Day Appeal The Clinton Group, Inc. Gang Green Greg Hill for Assembly Gold: Winning Connections, Inc. Silver: Betty Karnette for Assembly, LSG Strategies Jackson Convention Center Tax Dist. 54, California Bronze: Shakedown Lawsuits Washington League of JohnsonClark Associates Winning Connections, Inc. Andrea Stewart-Cousins for State Silver: Conservation Voters Native American & Peace Officers BEST USE OF Senate: Bronze: Bob Reilly, State Assembly Honorable Mention: I.E. Committee 800/INBOUND Troy City Schools Dist. 109, New York Stones’ Phones TECHNOLOGY CSS – Mongiardo Andrea Stewart-Cousins for Silver: OneCall Now & Stephen The Clinton Group, Inc. Winning Connections, Inc. State Senate DCCC – Herseth Gold: Avakian Associates Bob Reilly, State Assembly Citizens for a Strong Senate Winning Connections, Inc. Tom Joyner – Unity04 Troy City Schools Dist. 109, New York DCCC LSG Strategies

20 21 GOTV/EARLY VOTE/VOTE Silver: Bronze: Gold: BEST USE OF HUMOR Silver: BY MAIL Judge – Ted Poe “Why Larry Flynt” McGreevey’s Taxes Gold: Open Roads Tolling The Strategy Group for Media DSR Campaigns Jamestown Associates EpandMedia Gold: Information, Please Ted Poe for Congress CA State Legislature Americans for Job Security Chicago Federation of Labor & the AFL-CIO Voter Protection Program Sheingold Associates/MAX Films Cook County Building Winning Connections, Inc. Bronze: Honorable Mention: Silver: Jim Costa for Congress Trades Council AFL-CIO Back to the Future Shell Compass Silver: Edmonds Hackney ALASKA, Inc. All Points Communications, LLC Dawson McCarthy Nelson Bronze: Silver: Back to the Future Alaskans for Don Young Tom Rielly for State Senate Media, LLC Regional Measure 2 Floridians for Patient Protection Edmonds Hackney ALASKA, Inc. Republican National Committee Barnes Mosher Whitehurst Winning Connections, Inc. Honorable Mention: Alaskans for Don Young Lauter & Partners Floridians for Patient Protection “Debate” Bronze: CANDIDATE: Bay Area Commuters for McCarthy Marcus Hennings, Ltd. ChangePAC – Newspapers Bronze: CITY/MUNICIPAL/REGIONAL Transportation Solutions, Anne Northup for Congress Dresner,Wickers, and Associates BILINGUAL OR FOREIGN ACORN Voter Registration Yes on 2 Gold: Rob McKenna for LANGUAGE Trouble Shooting “The Truth” Attorney General Honorable Mention: Winning Connections, Inc. Gold: CANDIDATE: U.S. SENATE Wilson Grand Communications Family Business ACORN Honorable Mention: Niños Primero Lynette McDonald, Clark GMMB Silver: “From Massachusetts” Message,Audience Honorable Mention: County Nevada Trust the People,Yes on 4 “Knock Knock” Edmonds Hackney & Associates, Inc. and Presentation Vote North Woods Advertising Silver: National Rifle Association Democratic National Honorable Mention: by Mail Campaign Jack Ryan for U.S. Senate “Singin’The Blues” Committee I.E. Yes on 400 – Father Daughter The Clinton Group, Inc. Honorable Mention: North Woods Advertising HighGround, Inc. Florida Democratic Party Benson Silver: Hickenlooper for Mayor Yes on 400 CANDIDATE: STATEWIDE MacWilliams Robinson & Partners O No Voto No New Hampshire for Health Care Sheingold Associates/MAX Films Gold: INDEPENDENT Jim Costa for Congress Racine Rant INTERNATIONAL RADIO EXPENDITURE CAMPAIGN/ Bronze: Cohen and Company INDEPENDENT Gold: ISSUE ADVOCACY/527: Salsa Vote CANDIDATE: Benjamin for Supreme Court EXPENDITURE Big Voice Series PRESIDENTIAL PRESIDENTIAL Chambers Lopez & Gaitan LLC Silver: CAMPAIGN/ISSUE NOW Communications Group Inc. Silver: Kerry-Edwards 2004 Silver: Patti Smith – Family ADVOCACY/527: STATE Manitoba New Democratic Party Post Honorable Mention: Mayors Dawson McCarthy Nelson LEGISLATURE & LOCAL The Campaign Group La Entrevista The Stevens & Schriefer Group Media, LLC Gold: AFSCME Message,Audience RADIO CAMPAIGN Bush-Cheney ’04, Inc. Patti Smith for Supreme Court “Mob” and Presentation McNally Temple Associates, Inc. Gold: Bronze: Don Mares for Mayor Man from Massachusetts INDEPENDENT JobsPAC Wyoming Campaign CANDIDATE: STATE All Points Communications, LLC The Stevens & Schriefer Group EXPENDITURE Silver: LEGISLATURE Citizens for Real Bush-Cheney ’04, Inc. CAMPAIGN/ISSUE Zombies INITIATIVE/REFERENDUM Gold: ADVOCACY/527: Insurance Reform Visuality Gold: Big Al STATEWIDE Silver: Americans for a Brighter Yes on 400 – Freeways CANDIDATE: U.S. HOUSE The Mallard Group Bobby Jindal Gold: Tomorrow, Inc. HighGround, Inc. Frank Farkas Campaign Todd & Castellanos Creative Group Gold: “Standing” Yes on 400 Friends of Bobby Jindal Information, Please Silver: Edmonds Hackney & Associates, Inc. Sheingold Associates/MAX Films Dragnet National Rifle Association Jim Costa for Congress Brown Inc. NM State House of Representatives 22 23 Bronze: CANDIDATE: CANDIDATE: Honorable Mention: Bronze: CANDIDATE: “Hickenlooper for Mayor PRESIDENTIAL PRIMARY U.S. SENATE – REPUBLICAN Little Billy Done STATEWIDE DOWN BALLOT – REPUBLICAN Radio Campaign” Gold: Gold: Fletcher Rowley Chao, Inc. Murphy Putnam Shorr & North Woods Advertising Charlie Melancon for Congress Partners, LLC Tested Blocking Machine Gold: Hickenlooper for Mayor Minner for Governor Scott Howell & Co. Scott Howell & Co. Honorable Mention: Breakfast of Champions Honorable Mention: Bush-Cheney ’04 John Thune for U.S. Senate Response Honorable Mention: BrabenderCox Conrad Lee for Congress Silver: Silver: Laguens Hamburger Stone Duck Blind Melvin for Judge JohnsonClark Associates Patty Wetterling for Congress Marmillion/Gray Now Unforgivable Silver: Conrad Lee for Congress Louisiana Democratic Party Penczner Media BrabenderCox Predator TV Edwards for President Coburn for Senate CANDIDATE: R&R Partners Bronze: Bronze: U.S. HOUSE – REPUBLICAN CANDIDATE: Mark Shurtleff for GOVERNOR – REPUBLICAN Attorney General TELEVISION “Courage” Brittany Gold: Joe Slade White and Company Chris Mottola Consulting, Inc. Bronze: Nuclear Football Gold: CANDIDATE: Wesley Clark for President Specter for Senate Identity Theft TV Stevens Reed Curcio & Potholm Who Is It? PRESIDENTIAL GENERAL R&R Partners Honorable Mention: Honorable Mention: John Kline for Congress Stevens Reed Curcio & Potholm ELECTION Mark Shurtleff for Del Moose Matt Blunt for Governor Silver: Attorney General Gold: GMMB BrabenderCox Perhaps Lead John Kerry for President Vitter for U.S. Senate Honorable Mention: Todd & Castellanos Strategic Perception Inc. CANDIDATE: Faces Creative Group Bush-Cheney ’04 STATEWIDE DOWN BrabenderCox Pete Sessions for Congress Gold: CANDIDATE: CANDIDATE: BALLOT – DEMOCRAT Brent Benjamin for U.S. SENATE – DEMOCRAT U.S. HOUSE – DEMOCRAT Bronze: Windsurfing Gold: Supreme Court Aunt Lilly The Stevens & Schriefer Group Gold: Gold: Break In Anthem Media Bush-Cheney ’04 Morph Wor st Thing Murphy Putnam Shorr & Gohmert for Congress CANDIDATE: STATE Eichenbaum+Associates julianmulvey.com Partners, LLC Silver: LEGISLATURE Time Russ Feingold for U.S. Senate Capri Cafaro for Congress Honorable Mention: Cooper for Attorney General Gold: Strategic Perception Inc. Silver: Silver: “Anne” Silver: McCarthy Marcus Hennings, Ltd. Jay Dardenne “Voice” Bush-Cheney ’04 Champ Car Dad Anne Northup for Congress Imagefilm Murphy Putnam Shorr & Laguens Hamburger Stone Murphy Putnam Shorr & Bronze: Jay Dardenne Campaign Fund Wacky Partners, LLC Peter DeFazio for Congress Partners, LLC Gold: The Stevens & Schriefer Group Leahy for Senate Silver: CANDIDATE: Casey for State Treasurer Movie Bush-Cheney ’04 Bronze: Way GOVERNOR – DEMOCRAT Bronze: JohnsonClark Associates United Murphy Putnam Shorr & Keep Him Working For Us Honorable Mention: Gold: Gary Podesto for Senate AKP Message & Media Partners, LLC Winning Mark, LLC Rest State of the State Obama for Illinois Russ Carnahan for Congress State of Oregon Gold: Strategic Perception Inc. Dixon/Davis Media Group Message to Perry Bush-Cheney ’04 Honorable Mention: Bronze: Claire McCaskill for Governor Honorable Mention: Message,Audience Made In The USA Winning Mitch Landrieu for Lt. Governor – Silver: and Presentation Eichenbaum+Associates Murphy Putnam Shorr & Prosperity Lynch: People Abel Herrero for Russ Feingold for U.S. Senate Partners, LLC Marmillion/Gray Grunwald Communications State Representative Patsy Keever for Congress Mitch Landrieu for Lt. Governor John Lynch for Governor

24 25 Silver: CANDIDATE: Honorable Mention: Silver: Honorable Mention: Gold: Truth Is COUNTY/REGIONAL CU – Man of the People Real BRNext “Homeland Security” Highways Aren’t the Answer GMMB Imagefilm The Kenney Group Fletcher Rowley Chao, Inc. Gold: The Strategy Group for Media State Senator John Wilder DSCC – Louisiana BRNext Fastracks Yes Rollover Citizens United Silver: BrabenderCox Honorable Mention: Silver: Gotta Go! Roddey 2003, Inc. PACman “Parody” English INDEPENDENT INDEPENDENT The Jackson Group TABcommunications, Inc. Language Version Silver: EXPENDITURE EXPENDITURE Mike Gerber for Inland Empire IKON Public Affairs Penny Lane CAMPAIGN/ISSUE CAMPAIGN/ISSUE State Representative Citizen’s Committee Citizens for a Fair Share BrabenderCox ADVOCACY/527: ADVOCACY/527: Bronze: Roddey 2003, Inc. U.S. HOUSE – SENATE CANDIDATE: STATEWIDE – Bronze: Gretchen DEMOCRAT Becky Bronze: Gold: INDEPENDENT Laguens Hamburger Stone Gold: EXPENDITURE All Points Communications Bang The Drum “Growing Up” Citizens for Real Citizens for Slone To p CAMPAIGN/ISSUE BrabenderCox DeVito/Verdi Insurance Reform Honorable Mention: Roddey 2003, Inc. Citizens for a Strong Senate Dixon/Davis Media Group ADVOCACY/527: Fix Albany Missouri Democratic Party NON-CANDIDATE Bronze: Bronze: Silver: Novak Media, Inc. Silver: Gold: The Professor – New Orleans East Moving In “Missing Persons” Business Assoc. Valesky for Senate Trailer “Not There” BrabenderCox DeVito/Verdi Buisson Creative Strategies Dixon/Davis Media Group North Woods Advertising Roddey 2003, Inc. Citizens for a Strong Senate New Orleans East Democratic Senatorial Operation Truth CANDIDATE: Honorable Mention: Bronze: Business Association Campaign Committee Silver: CITY/MUNICIPAL NASCAR Taxes “Car Wreck” Honorable Mention: Congressional Exam Wilson Grand Communications DeVito/Verdi “Local Mother” Gold: The Glover Park Group Clark County, Nevada Citizens for a Strong Senate INDEPENDENT Doak, Carrier, O’Donnell, Hug JEC AKP Message & Media Honorable Mention: EXPENDITURE Wilkinson, Goldman CAMPAIGN/ISSUE Bronze: & Associates Friends of John F.Street INDEPENDENT “Any Questions” ADVOCACY/527: Excellent Adventure No on I-892 Silver: EXPENDITURE Edmonds Hackney & Associates, Inc. LEGISLATIVE OR MUNICIPAL BrabenderCox “Change” CAMPAIGN/ISSUE Americans For Job Security Gold: Get-On-Board.org North Woods Advertising ADVOCACY/527: BILINGUAL OR FOREIGN BRNext “Loop” Honorable Mention: Hickenlooper for Mayor PRESIDENTIAL LANGUAGE Imagefilm Cowboy Gold: Bronze: INDEPENDENT BRNext The Glover Park Group Gold: Back Scratchers “Ashley’s Story” EXPENDITURE CAMPAIGN/ Silver: USTA “Parody” Spanish Language Version Eichenbaum+Associates McCarthy Marcus Hennings, Ltd. ISSUE ADVOCACY/527: IKON Public Affairs Thanks, Ray Tabak for City Attorney Progress for America Voter Fund CANDIDATE: STATEWIDE – Citizens for a Fair Share Laguens Hamburger Stone Silver: REPUBLICAN INITIATIVE/REFERENDUM/ Honorable Mention: Forward Colorado Silver: Signs Ravaged Gold: CONSTITUTIONAL Bronze: AMENDMENT Predator TV (Spanish) Eichenbaum+Associates Stevens Reed Curcio & Potholm Dancing Governor R&R Partners Search Engine Bobot for Mayor Swift Boat Veterans for Truth The Stevens & Schriefer Group Gold: Mark Shurtleff for Reynolds Applegate Media Bronze: The Republican Wolf in Sheep’s Clothing Attorney General Democratic Legislative Governors Association Schubert Public Affairs “They Can’t Vote” Campaign Committee Bronze: Committee for SAIF-Keeping North Woods Advertising Graduación (Spanish) Independent Voters of America Chambers Lopez & Gaitan LLC Kerry-Edwards 2004 26 27 Bronze: Honorable Mention: Bronze: Scrapbook Promise Preview Long-Term Care New Democrat Network Penn, Schoen & Berland Associates NOW Communications Honorable Mention: New Democrat Network Group Inc. Nova Scotia New Dos Guerras Democratic Party Message,Audience BEST USE OF HUMOR and Presentation Honorable Mention: Democratic National Gold: Four Commitments Committee I.E. Gotta Go! NOW Communications The Jackson Group Group Inc. Mike Gerber for Saskatchewan New TELEVISION AD – MORE State Representative Democratic Party THAN 60 SECONDS Silver: Gold: To p TV CAMPAIGN Free and Peaceful Dixon/Davis Media Group The Stevens & Schriefer Group Missouri Democratic Party Gold: Bush-Cheney ’04, Inc. Bronze: David Vitter For Senate BrabenderCox Silver: Fresh New Breeze Vitter for U.S. Senate Salazar:American Story Winning Mark, LLC Grunwald Communications City of Portland Silver: Ken Salazar for Senate Honorable Mention: GERBER – PA House Democratic Campaign Committee Rollover The Jackson Group BrabenderCox BEST NON-BROADCAST PA House Democratic Roddey 2003, Inc. VIDEO Campaign Committee Gold: Bronze: The Pitch INTERNATIONAL “Hickenlooper for Mayor The Stevens & Schriefer Group Gold: TV Campaign” The 2004 Republican Unemployment North Woods Advertising National Convention Newlink Political Consulting Hickenlooper for Mayor Silver: and Research Honorable Mention: Bush-Cheney ’04 Rally Video Dominican Liberation Party Stood/Debater/Bank job Bush-Cheney ’04 – Silver: Payne & Co., Inc. Justin Germany Decisive Game I and II Barney Frank for Congress Bush-Cheney ’04 Newlink Political Consulting Bronze: and Research “Quotes” Dominican Liberation Party Joe Slade White and Company Fight Back Campaign

28 29 A SPECIAL THANKS TO THE POLLIE AWARDS COMMITTEE

Nancy Todd Tyner, Nancy Todd,Inc. – Co-Chair Art Hackney, Edmonds Hackney ALASKA, Inc. – Co-Chair Cathy Allen,The Connections Group David Beattie, Hamilton Beattie & Staff To ny Fazio,Winning Directions April Hackney, Edmonds Hackney ALASKA, Inc. Robert Kaplan, Robert Kaplan Company Wayne Johnson, JohnsonClark Associates Richard Schlackman, Malchow Schlackman Hoppey & Cooper

THE AAPC EXTENDS A SPECIAL THANK YOU TO THESE SPONSORS FOR THEIR SUPPORT OF THE INAUGURAL POLLIE AWARDS

A SPECIAL THANKS TO THE AAPC STAFF

Kevin O’Neill, Executive Director Kevin Lenaburg, Pollie Awards Coordinator Ben Knight, Membership Associate

30