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Un ilever Wha t’s New Wha t’s New Ice Cream :@1 for :@1 for :@1 Peanut Butter Cookies Love ‘n’ Dream Unilever has 55* tal share of the To m* Impulse Ice Crea *Source: Nielsen, Total Impulse Market, Singles Ice Cream, Unit Sales, MAT, 27th December 2014 the Why Stock Wall’s Ice Cream, me to Welco ream Ice C The Impulse Ice Cream Market all’s 1 * W re :@ Brochu is worth £127 million! New product innovation continues to create he UK l Un in t a ilever i and t s the br UK's excitement and encourage ream r o e c ve T ic ic nile big n icon ong! U f gest ice cr new consumers to try ice n a str o eam g s bee goin m a l e ’s h stil n & a * cream; in 2014 £12.7 all ’re Be r ma n W we m, e ufact u a u rs and agn r rer a M h ye as C million of total ice cream 90 uch s er s s . for ov urite more e * o d c v n % a a I e f o sales were from NPD! d ler inclu , So r s er e nd ist e ra w s b T r tto, l e u orn eam u s, C e cr t y’ ic p Jerr more c ell a s m s, f seller r all I he best answe u 15% * tock t here to n 55 s e a o help you why we’r 015. 12% e want t y. That’s cessful 2 M W re mone ave a suc 7% In 2014 Magnum make mo lp you h lease let and ns and he 15, so p Marc De Champagne was ur questio cess for 20 yo y suc g! Total Uni ou ever anythin lever the No.1 selling NPD! ish y eed Tot We w you n Tota al Mars s know if l R&R u T otal Other We ask our retailers why they sell Wall’s ice cream: “As part of our commitment to our customers we try to offer the best in brand and quality available in all areas of our business. As such we have had the pleasure of working with Wall’s for the past 20 years and have always been impressed with the level of branding and service we have received from Wall’s and have built up an excellent relationship with them as well as their team. They have always been the first to help with projects on the site, from large branding of ice cream kiosks to give Unilever away gifts we can use to enhance our Ice Cream Team :@1 customers visits.” Jon L Operatio ees, ns Mana Qu ger, Spla aywest W shdown aterpark 2 3 *Source: Nielsen, Total Impulse Market, Singles Ice Cream, Unit Sales, MAT, 27th December 2014 Follow the Wall’s The Wall’s 6 Steps “Six Steps to Sell” to grow worked for me! Sat Deo at Costcutter Wath, your Ice Cream sales Yorkshire, has also seen the benefits of keeping his impulse freezer out all year. “I don’t th cutter ink most retailers ma , Cost ke at Deo shire the most of ye S York ar-round ice cream Wath, sales,” he says. Keep your Draw attention cabinet clean No+9 No+ to your cabinet & full al Point of Sale Provide a great shopp o Use our range of intern ing experience N +1 stands out. for your customers! S Let people know No to ensure your cabinet ales are lost by +: having unappealing you sell ice cream Make your cabinets. Use branded Point of Sale items like cabinet easy to find Site pavement signs, flags and bins. your cabinet near the till and other impulse products. No+ Stock the best sellers Choc Snacks Filled Cones * Top selling impulse lines Kids Adult Refreshment 1 Wall’s Magnum Classic 11 Wall’s Magnum Mint 2 Wall’s Magnum White 12 Mars ® Xtra Vanilla Caramel 3 Wall’s Twister 13 Wall’s Magnum Almond Stock ice ® 4 Wall’s Calippo Orange 14 Nestle Fab Vanilla & Strawberry No+5 cream all 5 Wall’s Feast Chocolate 15 Snickers ® Ice Cream Bar year round 6 Wall’s Cornetto Strawberry 16 Wall’s Cornetto Classico of ice cream is sold ® 22% 7 Wall’s Solero Exotic Explosion 17 Wall’s Haribo Push Up over winter, 82% of which 8 Wall’s Magnum Infinity 18 Nestle Rowntree’s ® Fruit Pastille are handheld singles † 9 Cadbury’s Flake ® 99 Cone 19 Wall’s Calippo Straw & Lemon Shots 10 Wall’s Magnum Double Caramel 20 Maltesers ® Ice Cream Stick 4 5 * Nielsen: Total Impulse Market, Single Ice Creams, Unit Sales, MAT, 8th November 2014. † Nielsen: Total Impulse Market, Total Ice Cream, Unit Sales, March 2013 - March 2014 e UK’s No+1 selling Raspberry ice cream with Th * a rich raspberry swirl, dipped in cracking Ice Cream brand Magnum chocolate and a Pink finish Magnum Classic and White are the best selling impulse ice creams!* Vanilla ice cream swirled with an intense coffee sauce, dipped in cracking dark Magnum chocolate Renowned Magnum range “Wall’s ice cream has a complete portfolio which caters for all my customers, especially the renowned Magnum range. All display and point of sale were placed when agreed and the product selection was spot on! My sales have increased because of this, eam but most importantly customers have commented Magnum is the No. 1 ice cr on our new range being great!” than nd in the UK, worth more fé Carats Café bra rats Ca with a 16% share of the Ca £148m * total ice cream category 7 MAT, 8th November 2014 6 *Nielsen: Total Market, Value sales, The No+1 Fill ed Ex citin g new Cornetto Products in :@ 1 Cone Bra nd * New for :@ New 1 for :@1 Peanut Cookies Butter Love ‘n’ Dream Peanut butter ice cream Cookie flavour ice cream topped by a cracking mixed with dark chocolate chocolate flavour disc with pieces topped by a cracking caramelised pecans, chocolate flavour disc and a caramel sauce inside and cookie pieces, a chocolate finally the crunchy wafer sauce inside and finally the with legendary chocolate flavour wafer chocolatey tip. with legendary chocolatey tip. 23% Uplift! “In 2014 Cornetto h o ad an uplift f 23%! This wa s done by using New Cornetto spec Mint and Full ific POS” Carl, Abbey Park Leicester Chocolate & @ml Park Packs for :@1 Abbey 8 9 *Nielsen: Added variants of cone brands in Total Impulse Market, Single Ice Creams, Unit Sales, MAT, 8th November 2014 The Calippo range accounts for 34% of The UK’s No+1 Kids Impulse all kids impulse Ice Cream manufacturer * value sales ** Mini Milk is 30-32 calories Calippo Orange and contains 36-37% of a has the fastest child’s RDA of calcium. Candyfloss and vanilla product sales in the avour ice cream with UK Kids Impulse Ice fl Cream market ** a stick that is a whistle. Collect all four whistles! New for :@1 is No.1 in Kids * W Back from the 80's, Impulse Ice Cream all’s Co strawberry flavour mmitm ice cream in the All Wall’s ent Th kids’ ice cr to N shape of a foot! e right range for your targe formula eams with utri t audience ted accord this logo tion for c ing to ou have been “We work extremely alories, sa r set nutri closely with the sales b turated fa tional crit team to gain elieve that t and suga eria information and knowledge about there is a r. At Wall’ the Wall’s within a b place for s we brands to ensure we have the alanced occasiona righ diet and a l treats t range to meet our target audien Ice ctive lifes ce. cream is a tyle. This was highlighted this yea d ‘fun food’ r by the esigned o , and we h recommendation of Calip ur kids’ ice ave specia po Bubblegum textures creams to lly which went on to beco , shapes an have fun me one of our best to ou d colours tastes, selling lines. By r nutrition , while als taking the time to understand criteria. o adherin our busi g ness the sales team has helped us achieve fa ntastic sales for the 2014 season.” Alberto, Parliament Hill Lido do nt Hill Li Parliame 10 11 *Nielsen: Total Impulse Market, Single Ice Creams, Unit Sales, MAT, 8th November 2014 **Nielsen: Total Impulse Market, Calippo Singles, Value Sales, MAT, 8th November 2014 these stocking By s Sell more ice cream by Wall’ Twister P TEN * is the UK’s TO No.1 s ou stocking the bestsellers elling Kids’ ucts y Impuls prod e Ice Cream * A arn EXTR could e * 7’s a year Magn um Clas is sic the No. Impu 1 lse Ice C ream Cali in th * ppo e UK is t Or he U ange etto s K’s N Corn ellin o. 2 erry Imp g Kid Strawb ulse s’ No.1 Pro is the UK’s duct * pulse Cone Im Filled * Ice Cream hite num W Mag est No. 2 b is the Ice mpulse selling I * n the UK Cream i Feast Original is the 5th best Exotic selling Imp Solero ulse s No. 1 Ic * e UK’ e Cream is th ment efresh * Adult R am Ice Cre Impulse These TEN Best Selling Magnu Magnu is m Double m Infinity Magnum Mint 5 Caram t 4 el is the N is the No.
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