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PRINTED ON 100% WALLS RECYCLED STREET JOURN’AL PAPER WE’RE PASSIONATE ABOUT ICE CREAM ICE CREAM HAS COMMITMENT REALLY GREAT TO SOURCING CHOCOLATE CASH MARGINS P13 ETHICALLY P23 2020 1st EDITION WALLSICECREAM.COM Welcome to an exciting new Ice Cream Season for 2020. We are Every Day is an so proud to be representing the biggest and best Ice Cream brands in the UK which cover a massive Ice Cream Day 74%* of the total UK Ice Cream market. This refl ects how much our consumers love our brands in the UK by Wall’s Ice Cream Team and enjoy eating our Ice Cream. As an important impulse purchase, Ice Cream is able to Ice Cream o ers retailers great cash margins, better than generate huge footfall potential. Therefore, as a business, any other snacking options. we are committed to helping our partners unlock the sales In 2020, we have bigger and bolder plans for our amazing new opportunities the category presents. For example, 70% of Ice products and cabinets all coordinated by our experienced Cream purchasers buy other items in store**, which is why we fi eld operation team. With the new Ice Cream season kicking are investing signifi cantly in attracting shoppers through out o on New Year’s Day, we know that your customers won’t of home communication as well as providing retailers with want to spend a single day without a Wall’s Ice Cream in 2020. the right tools in store to help maximise growth potential.

JOIN US ON A JOURNEY TO DISCOVER AUTHENTIC PLEASURE

FULL STORY: P20

*Total market, Nielsen, Nov 2019 YTD. ** IPOS Channel habits and attitude survey 2013/2014 2 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 3 ICE CREAM BESPOKE ICE CREAM BESPOKE W Wa t PaInT

Going back in time t u In A ’s! at Eden Camp

The fun and Carte D’Or at bright kiosk at Light Water M & D’s Valley The Carte D’Or Ice Cream Parlour at Bay Café O cToRs by Amy Parsons- Dempster Our bespoke project is getting bigger and a a Th He T better every year. In 2019 we completed bespoke work at 93 o EvYtNg d sites across the UK. This can range from anything from full shop Rep will be able to help. ball rolling, going from The Ark at fi ts to kiosk wraps and You can discuss and visual to installation! BESPOKE AT A GLANCE bespoke menu boards. Poole Park let them know what We understand our We want to paint the UK you are after, they customers are very busy Contact your local Rep to in Wall’s! If our standard will then submit these so we will arrange a POS isn’t quite working discuss what you are after. details as a brief. Once site survey on a day to for you, we can create Trafalgar Square the brief is received, suit you. Once we have bespoke POS to suit you. Brief given to Design Agency. Kiosk we will work with the received the survey, We understand that all design agency to create fi nal artwork can be of our customers are visuals of designs that created. Then it is Go Visuals supplied for you to di erent, and one type we think will work for Go Go! We will print and give your feedback. of POS does not fi t all. you. Once we have book in with you for This is where bespoke these back we will send installation. comes in to play. Survey of your site arranged. to you for feedback. We This is available to all understand things aren’t Our customers are at types of customers - Final Bespoke artwork created. always perfect, so we the heart of everything big and small. If this can amend the design we do and this is just is something you are until it suits you! Once one way in which we Print and book in installation. interested in your local approved we can get the can show it! 4 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 5 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE

150+ EXPERTS THE BIG WE OWN THE DEDICATED TO wKInG OsY SCOOP! SUPPORTING Opened in 1960, the BIGGEST ICE THE SALE OF Wall’s Ice Cream ICE CREAM Factory in Gloucester is the biggest factory of CREAM BRANDS THROUGHOUT wIt Re IlS R its kind in Europe. The THE UK factory makes over a billion Wall’s ice creams for the UK market each year. oR 9 yeS MADE IN GLOUCESTER

Even today you might see a tricycle during the summer, FULL STORY, P7 if you keep your EST. 1922 eyes peeled. Given this staggering fact of dairying-do, it is hardly surprising that the Gloucester UNIQUE CABINET & factory needs 800 cows to supply it with milk and that it uses VISIBILITY INVESTMENT 2.5 Olympic-sized

The Wall’s factory in 1960

Wall’s we have been the jobs of his employees. ice cream. It was then making Ice Cream for He realised that sausages that Wall’s was born and almost 100 years. But aren’t the most refreshing our delicious ice creams surprisingly enough, snack during the summer. were soon delighting the summer, if you keep your swimming pools we weren’t always So, he decided to good people of London. At eyes peeled. worth of chocolate, making ice cream. experiment and started ﬁ rst, they made their way something that serving up delicious ice through the streets via Wall’s ice creams are now conjures up an image It all started from a cream to cool down the horse and cart and then sold in over 50 di erent of a very bizarre butcher’s shop in St customers instead. by our famous ‘Stop Me countries around the sporting event. James` Market in London. and Buy One’ tricycles. world. We go by all sorts T. Wall & Sons Ltd had But, that idea had to be The number of Wall’s of di erent names in made sausages since put on ice. It wasn’t until tricycles on the road each one. But whatever 1786, but in 1913 chairman 1922 – after World War One increased from 10 in you want to call us, you’ll Thomas Wall had a eureka – that ice cream was back 1922 to 8500 in 1939. always be able to spot a FULL STORY, P6 FULL STORY, P8 moment to increase on the menu and T. Wall Even today you might Wall’s Ice Cream thanks to summer sales and save & Sons started making see a tricycle during the our legendary heart logo. 6 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 7 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE WE OWN THE BIGGEST ICE CREAM BRANDS 150+ EXPERTS DEDICATED TO SUPPORTING THE IGG t lLIN pReIUm SALE OF ICE CREAM THROUGHOUT THE UK gn Is He O.1 2 Ic CrM An In He k 1 I CaM rAn 150 DEDICATED SALES PERSONS 20,000 Cornetto Is the No.1 cones brand5 UNIQUE STORE CORNETTO BRAND SELLS 1.4x THE RATE N 2 cE OF CADBURY’S FLAKE6 VISITS cAm Ra i Th uK 3 BEN & JERRY’S SELLS AT 2.8X THE RATE OF HAAGEN DAZS BRAND 4 NO. 1 DESSERT BRAND GROWING +10% YOY 3

BNgIn AuEIc YOUR NO.1 WATER It Ia ge To O E OrIgnated In 1958 7 ICE BASED BRAND 15DIRECT IS NOW WHOLESALERS AVAILABLE IN SLUSH! SECOND 60ARY 7% F E Ic CrM In Es Ago Is oH8 WHOLESALERS

1: Nielsen,Total Market, Unit Sales, MAT to 07.07.18 2: Nielsen,Total Market, Value Sales, MAT to 28.07.18 3: Nielsen,Total Market, Value Sales, MAT to 28.07.18 4: Nielsen,Total Market, Unit Sales, YTD to 28.07.18 5: Nielsen,Convenience, Value Sales, MAT to 28.07.18 6:Nielsen,Convenience, Unit Sales, YTD to 21.07.18 7: Nielsen,Total Market, Value Sales, YTD to 21.07.18 8: Kantar WP,OOH, 7,500 Panellists, February 2018 8 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 9 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE T PFe w UNIQUE CABINET AND VISIBILITY INVESTMENT t Se Ic CrM 1. BRING ICE CREAM TO TOP OF MIND 2. PLACE YOUR CABINET IN ATTRACT A VISIBLE LOCATION 1 Tr fM BiT Capture attention from a distance. Draw customers in and make them think “Oooooooh...... Ice cream”

3. SHOW YOUR RANGE FOR EASE OF NAVIGATION 4. STOCK THE CORE AND KEY NEW PRODUCTS ENGAGE 5 Tr fM BiT Engage and entice. Outside or in-store make them think “Mmmmmmm ice cream, but which one?” Open/Closed A board sign

5. STOCK PRODUCTS ALL YEAR ROUND

ACTIVATE SELL EXTEND SELL

Follow the ‘perfect way to 2 Tr Stock up sell ice cream’ guidelines Watch out and take for season fM BiT advantage of extension Help consumers choose 1. Rangeboard season starter promotions which Ice Cream they promotions 2. Impulse Strip GROWTH IN SALES GROWTH want. Clear and concise range and pricing. 3. Basket labels Make sure to answer; “Where is it? 4. Close the Lid How much?” stickers

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 5. Product Stickers 2020 EDITION WALL’S ICE CREAM 11 UNIQUE CABINET AND VISIBILITY INVESTMENT W cOs A cIn fM ? 3 yeS To o er more security for the customer W Ca OfR yo : wRaY (labour and parts)

C pEItI GetGet youryour WaWall’sll’s cabinet withwith prices startingstarting Fe PIcEs fromfrom £349£349 + VAT Sc Dl AeD aL Environmentally Conscious * Direct contact with Wall’s AiLl SvIs Refrigeration Solutions

LdING INsT SnDd EnIRmEaL FIeNy bIt

For more details please contact your wholesaler or call Wall’s Refrigeration Solutions on 0161 888 1466 www.wallsrefrigerationsolutions.com *Orders/ Warranty subject to Unilever UK terms of business. For details please visit www.wallsrefrigerationsolutions.com/terms-and-conditions 12 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 13 ICE CREAM SALES OPPORTUNITIES ICE CREAM SALES EXPERTISE OR St UmR

Planet Ice Cream Carte D’Or kiosk

1 Ic CrMs1 w E Ld V Co! ICE CREAM IS PERFECT FOR EVERY MOMENT

TASTY & GOOD ICE CREAM OFFERS GREAT CASH MARGINS! Ice cream is a great product to sell. Compared with other snacking mE E V options Ice Cream has the higher retail sales value. INDULGE MYSELF On top of that if you stock up the cabinet with great season start promotions, 39% profi t on return can be easily achieved. It means approximately £6000 additional profi t annually1. tO1: Based on selling at the recommendedIC retail price: accounts forc promotional plan & illustrative electricity prices. Based on MAT to 17.12.17 selling 9 impulse and 3 take home ice creams per day, not including cabinet cost. REFRESHING BOOST TOP TIPS FOR SELLING MORE ICE CREAM 4. SCk He Es SeErS L PPl Kn EE Keep the cabinet full with the best selling products and also newly introduced products. QUICK HUNGER FILL 1. yo Se Ic CrM 3. nIgIoN Selling ice cream Use visibility items such as Use visibility items to can help drive pavement signs, parasols, help your customers to footfall etc. to remind the customers fi nd the right product for you sell Ice Cream. themselves. It’s a fact, Brits just love Ice Cream. They can’t get enough of it. In fact 90% of the UK population eat Ice Cream all T ghT SCk IcE rE year round with the winter months 2. CIn l AtIoN 5. a yR UnD accounting for 27% of annual sales2. FAMILY Your cabinet is the most e ective Ice Cream is eaten all year round. The great news is that Ice Cream can TREATS way to attract your customers, In fi rst quarter kick o the season by stocking drive footfall and incremental sales to so make sure you locate it in the your cabinet with great season starter promotions and get ready for Easter. In the last quarter, keep your store all year round. most visible place in your store. Even consider placing it outside your cabinet active with season extension o ers 1: Kantar Food On the Go Panel L12 WE 11.09.16 during the summer months. and keep selling throughout the year! 2: Kantar Total Market Penetration MAT to 15.07.18 14 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 15 WHY SELL WALL’S ICE CREAM WHY SELL WALL’S ICE CREAM

74% OF WALLS Wall’s continues to OTHER 9 T T 1 IC c Am lead the UK Ice Cream IMPULSE 1 category, having 3/4 of the market with its SINGLES OOH core range of products MARS 2% MARKET SHARE1 including Magnum 5% Classic, Magnum White BOOKER A M e W l’S Chocolate, Calippo, Twister, Solero Exotic 6% and Feast. Wall’s also adds value FRONERI to its range every year with new products like 1®% the release of Magnum White Chocolate & Cookies, which was the No.1 new product in total market and in the out of home 7«% market in 2019.2

MAXIMISE YOUR SALES BY STOCKING THE TOP IMPULSE SELLERS WALL’S ICE CREAM CONTINUES TO GAIN MARKET SHARE IN THE LAST 4 YEARS3

1. AgM As C 2. AgM It ch Ol E 3. AlIp o NgE

ce cream AL IC MARKET TOT

4. ICe Re 5. AgM It Ch Ol E 6. WiE ’S & OkS WALL SHARE IN OOH MARKET

2017 2018 2019

7. ¤Ol¥O ¦Ot 8. Ea o GiL 9. AgM ¡ N¢ 1. §In©R N

1: Nielsen,Total OOH Market, Value Sales, YTD 23.11.19 1: Nielsen,Total OOH Market Impulse Singles, Value Sales, YTD 23.11.19 2: Nielsen, YTD 28.12.2019. 3: Nielsen,Total OOH Market, Value Sales, YTD 23.11.19 2020 EDITION WALL’S ICE CREAM 17

1 THE NUMBER ONE BESTSELLER IMPULSE ICE CREAM

“NO.1 IMPULSE SKU MImIsE yo sEs y Oc Ng 4 YEARS IN A ROW1” “OUTSELLS CADBURY ® T Wl’S EsElR DAIRY MILK ICE CREAM MAGNUM WHITE 1 CALIPPO ORANGE 1 2 CHOCOLATE No.1 Children’s Sku1 and STICK BY 19 TO 1 ” 1 No.2 Sells 3x more than No. 3 Growing 17.8% YOY . Enjoy the perfect balance Rowntree’s Fruit 2 of cracking white Pastilles . Growing 25% 1 “AMAZING TASTE” chocolate and velvety YOY . Made with no vanilla ice cream – the artifi cial colours and playful side of Magnum fl avours, Calippo lollies pleasure. are a burst of orange fun fruit refreshment. I love that the fact that “ENJOYED BY ALL THE FAMILY” the ice cream is coated Calippo is our family’s with white chocolate favourite lolly by far. though the ice cream is They taste really fruity “SMOOTH AND CREAMY” rich and creamy. Also I like and it’s reassuring to that you can tell it’s made know that they’re made with vanilla pods in the ice with real fruit juice and cream and it looks like without any artifi cial they put good ingredients colours or fl avours. in the product. Katy, “TIMELESS CLASSIC” August 2019 MADDY, July 2019 CALIPPO “SO COOL (AND GLUTEN FREE)” Naughty treat What’s not to like?! White ORANGE IS chocolate outside and high THE N0. 1 quality vanilla ice cream inside CHILDREN’S Jenni, 1 “CLASSIC AND THE BEST!” July 2019 SKU

“SOOOOOOOO CREAMY” UNILEVER’S BEST SELLING 9 ACCOUNT FOR 48% OF ALL UK IMPULSE SALES

Magnum White Solero Exotic: Twister: CornettoC Ben & Jerry's Feast: Chocolate & Cookies: Growing 45.4% YOY1 Sells 6x more than Strawberry: ‘Wich: Sells 2x faster than No.1 new product in Smarties Push Up3 Cornetto brand Growing 53.7% YOY1 Mars & 3x faster total market and in sells 1.4x the rate than Snickers3 CLASSIC out of home market2 of Cadbury Flake4 1: Nielsen,Total Market, Value Sales, 208 wks to 21.07.18 2: Nielsen,Total Market, Unit Sales, YTD to 21.07.18 1: Nielsen,Total Market, Value Sales, YTD to 21.07.18. 2: Nielsen, YTD 28.12.2019. 3: Nielsen,Total Market, Unit Sales, YTD to 21.07.18. 4: Nielsen,Convenience, Unit Sales, YTD to 21.07.18. 2020 EDITION WALL’S ICE CREAM 19 TAKE HOME ICE CREAM

Ben & Jerry’s makes up Ben & Jerry’s 32% of Convenience has the top Dessert Ice Cream 2 luxury ice and 61% of Luxury 1 creams Ice Cream sales . The 3 most popular ﬂ avours; Cookie Dough, No. Chocolate Fudge Premium Ice Cream 1 2 Brownie and Phish 1 Food account for 25% & Vanilla Ice Cream No.1 No.2 of total Dessert Ice Cream sales5 which is worth a massive £8.4m more than our nearest competitor4.

Ben & Jerry’s enjoy all year round sales - 46% of sales over Winter and 54% in Summer8. Total No.1 Dessert Ice market sales of Ben & Jerry’s is twice that of our nearest competitor7. Cream Brand6 by our Ben & Jerry’s in the UK Correspondent

Ben & Jerry’s Chocolate HFA APPROVEDFudge Brownie, Ben & HALAL FOOD AUTHORITY Jerry’s Cookie Dough, Ben Halal foods are law. It is an o ence standards. That’s why it’s claim Halal on Food and & Jerry’s Caramel Chew manufactured in special under Islamic law to of utmost importance for Beverage products, a Halal Chew, Ben & Jerry’s Half conditions to exacting consume any products us to indicate which of our certifi cation needs to be Baked and Ben & Jerry’s standards in order to which have not been products are Halal. issued by an external Halal Phish Food are all Halal comply with Islamic manufactured to Halal In order to be able to Certifi cation Body (HCB). certifi ed Ice Creams.

TAKE HOME GREAT SALES

Ben & Jerry’s Ben & Jerry’s 2 Viennetta is the Wall’s Soft Scoop Vanilla Magnum Classic Multi Non-Dairy Chocolate Moo-phoria! Chocolate The Biggest Selling Take Home Ice Cream Brand No.1 Family Dessert is the No.1 Standard Pack is No.1 Take Home Fudge Brownie is the Cookie Dough has Ice Cream based on Ice Cream1 Ice Cream2 No.1 Non-Dairy SKU in biggest growth rate in value sales1 Convenience1 TOP 304 - Growing at 1:Nielsen,Convenience, Value Sales, YTD to 28.07.18. 2:Nielsen,Total Market, Value Sales, YTD to 28.07.18. 3:Nielsen,Convenience, Value Sales, YTD to 01.11.18. 4:Nielsen,Convenience, 216% in convenience3 Value Sales, MAT 31.10.19. 5:Nielsen,Convenience, Value Sales, MAT to 31.10.19. 6:Nielsen,Total Market, Value Sales, MAT to 28.07.18. 7:Nielsen,Total Market, Value Sales, MAT 31.10.19. 1: Nielsen,Convenience, Value Sales, YTD to 28.07.18 8:Nielsen,Convenience, Value Sales, Winter 26 WE 07.10.17 - 31.03.18 of 52 wks to to 07.07.18. 20 2020 EDITION WALL’S ICE CREAM IMPULSE ICE CREAM

The premium GN LnCs Ice Cream brand unveils Magnum Ruby, featuring the newly GN Ry th discovered 4 C cO tE IcE rE chocolate fl avour Magnum, the world’s authority on ice cream and chocolate, has become the fi rst brand to launch Ruby Chocolate Ice NEW Cream. Magnum is launching the brand new, unique fl avoured Magnum Ruby, giving pleasure seekers everywhere the FOR opportunity to indulge in a completely new taste experience. 2020 The much anticipated ice cream is sumptuously coated in the recently discovered fourth type of chocolate, Ruby. The biggest innovation leading manufacturer of chocolate in decades by in the chocolate world high-quality chocolate chefs and chocolatiers. Ruby Chocolate since White Chocolate with over 175 years of Since its launch, this was discovered 80 years expertise. Magnum Ruby new chocolate has been - the greatest ago, Ruby chocolate is the took more than 10 years introduced in Asia Pacifi c, breakthrough in fourth chocolate fl avour, to develop. The exciting Europe, the Middle East chocolate! following the well- new fl avour and colour and South Africa by both established Dark, Milk and tone are naturally present consumer and artisanal smoothness of white o ering a really unique White chocolates. With in the ruby bean creating brands in confectionery, chocolate ice cream with and completely new taste a delicate berry taste, it a new dimension of taste desserts and biscuits. a luscious raspberry experience. gets its unique pink colour and fl avour in chocolate: Magnum is the fi rst ice sauce swirl and is coated from the ruby cacao bean a tension between berry cream brand in the world in exclusive ruby Magnum The new range is brought and is free from artifi cial fruitiness and luscious to pair ruby chocolate chocolate, just what to life through eye- colours and additives. smoothness. with ice cream allowing pleasure seekers expect catching, ruby-coloured Ruby chocolate was Ruby chocolate is people to try the delicious from the luxury ice-cream packaging, featuring crafted by Barry considered as one of the combination. Magnum brand. Ruby chocolate is intricate gold foil detail. Callebaut, the world’s greatest breakthroughs in Ruby combines the rich not bitter, milky or sweet,

INDULGE IN A COMPLETELY NEW TASTE EXPERIENCE 2020 EDITION WALL’S ICE CREAM 23 IMPULSE ICE CREAM A UxIo ga Ic Cr M wItH 10% LeURe Pleasure seekers take note... there’s a brand new Magnum Ice Cream for those precious moments of indulgence. Why miss out if you Our latest creation is a velvety, plant-based vegan Ice Cream choose to follow a Vegan lifestyle? smothered in a delicious cracking vegan chocolate covering crafted in Belgium by expert chocolatiers. At Magnum we use high quality, responsibly sourced cocoa beans from Rainforest Alliance Certiﬁ ed™ farms. And for those choosing to follow a vegan diet, our delicious new ice cream stick is no di erent. We have even made sure this treat is certiﬁ ed as Vegan by the European Vegetarian Union. After all, why should you miss out if you choose to follow a EoY Vegan lifestyle?

Let’s start from the crunchy almond pieces So whether you’ve had a outside working towards for an even nuttier, rich long day out with friends ga the centre. Dipped in indulgence. Experience or you’re simply seeking the vegan version of the unmistakable Magnum a moment of pleasure, a our signature Magnum “crack” as you bite into Magnum Vegan ice cream cracking chocolate, the unrivalled rich fl avour can be a perfect addition you will fi nd a delicious of vegan chocolate and to a well-balanced ice cream made with uncover the delicious, lifestyle. After all, we want vegetable protein, with a creamy vegan ice cream to make sure you can creamy balanced fl avour. beneath the surface. From experience all the pleasure And the pleasure doesn’t the moment you unwrap a of Magnum, because a day stop there... In 2020 you Magnum Vegan, to the last without pleasure is a day can also try Magnum heavenly bite, indulge in a lost. Vegan Almond with moment of pure pleasure. GAn BgEr W p CIlLi I tHe W T gO! 2020 EDITION WALL’S ICE CREAM 25 cIp IMPULSE ICE CREAM lELe

When we come together, we can make the world N a sweeter place For 40 years we’ve been point in history. People working to make the world are fl eeing the e ects of a better place. Here at Ben climate change, poverty, & Jerry’s our Social Mission violence, and war, but drives us to advance equity, they want what we all opportunity and justice for want: a safe place to call marginalised communities home, happiness and all over the globe. peace for their families. And there are things we Of course, we don’t do it can all do. alone. Doesn’t matter if it’s conjuring up a new We don’t have all the favourite fl avour or fi guring answers, but we think out how best to support, for we know how we can example, LGBTQ equality, begin. Will you stand over the years we’ve found with us? cA

that we work best when Together we can ensure we work together—with safety and security members of our own team, for some of the most with allies in the NGO world, vulnerable people in the with other businesses, and world. with you! And right now, the world is facing a challenge People seeking asylum that can only be solved if we and refugee status all work together. are our neighbours, friends, and family. And 68.5 million people, from all when someone in our across the globe, have been community needs us, forcibly displaced from their we all pitch in, we all… homes—more than at any cone together.

28 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 29 PLANOGRAMS CONVENIENCE PLANOGRAMS LEISURE

It’s important Vista 6 & Vista 12 to stock the gh StK = SuRb Al ! right range to NEW NEW maximise your

impulse sales NEW NEW during the summer months.

NEW NEW NEW

NEW NEW NEW NEW NEW NEW NEW

NEW mE mEy Maxivision Slim 12 Maxivision 18

Vista 12 Vista 18 Over half of people fail to make an NEW NEW NEW intended purchase because stores NEW Maxivision 18 don’t have the brand they want to buy available.

NEW pNoAm He yo Se mE

Vista 18 NEW

NEW We recommend you stock the NEW NEW NEW top selling lines, one product per basket.

NEW NEW NEW Remove slower selling lines from the cabinet to stop them tying up your freezer space and therefore Maxivision Slim 12 your money! NEW 30 2020 EDITION WALL’S ICE CREAM

FREEZ FREEZER CABINETS ER WALL’S 2020 CABINET 3 YEAR W A 3 YEARS* FULL WARRANTY BUNDLE DEALS R R A N T Y ON ALL OF OUR CABINETS (PARTS & LABOUR INCLUDED) Call 0161 888 1466 or email [email protected]

QUEUE 6 Vista 6 Vista 12 LED Vista 18 LED ECONIC 12

£349 £399 £499 + VAT + VAT + VAT DIMENSIONS (MM) DIMENSIONS (MM) DIMENSIONS (MM) DIMENSIONS (MM) DIMENSIONS (MM) Queue 6 - 6 Basket Vista 6 - 6 Basket Vista 12 - 12 Basket 751(W) X 461(D) X 825(H) 680(W) X 650(D) X 880(H) 1000(W) X 650(D) X 880(H) 1500(W) X 650(D) X 880(H) 1257(W) X 707(D) X 957(H) 751(W) x 461(D) x 825(H)mm 680(W) x 650(D) x 680(H)mm 1000(W) x 650(D) x 880(H)mm 1.4KW/24H 1.6KW/24H 2.1KW/24H PAY PAY PAY PAY PAY AT AT AT AT AT £459 +V £499 +V £659 +V £799 +V £749 +V + Ice cream + Ice cream + Ice cream + Ice cream + Ice cream worth over worth over worth over worth over worth over

£285 *RRP £350 *RRP £510 *RRP £610 *RRP £610 *RRP £599 £599 £1999 + VAT + VAT + VAT SLIMLINE MAXIVISION GEN V Econic 12 - 12 Basket Vista 18 - 18 Basket SlushSl h2b 2 barrel MAXIVISION GEN V 1257(W) x 707(D) x 957(H)mm 1500(W) x 650(D) x 880(H)mm 400(W) x 580(D) x 87mm 2KW/24H 4.5KW/24H 10.32KW/24H WALL’S TOP SELLING ICE CREAMS

DIMENSIONS (MM) DIMENSIONS (MM) 854(W) X 833(D) X 1366(H) 1304(W) X 833(D) X 1366(H) PAY PAY AT AT

£1349 £1499 £2499 +V +V + VAT + VAT + VAT £1,499 £1,599 Gen V Slimline Maxivision - 12 Basket Gen V Maxivision - 18 Basket SlushSl h 3 bbarrel + Ice cream + Ice cream 854(W) x 833(D) x 1366(H)mm 1304(W) x 844(D) x 1366(H)mm 600(W) x 580(D) x 870(H)mm 5.7KW/24H 7.2KW/24H 12KW/24H worth over worth over

For more details please contact your wholesaler £500 *RRP £650 *RRP

*Value of ice cream at RRP+VAT. For the avoidance of doubt, retailers are free to set their own retails prices. Products supplied may di er from those shown, list of actual stock supplied with each freezer or call Wall's Refrigeration Solutions 0161 888 1466 available on request. **3 years warranty is subject to the condition that the branding provided by Unilever remains unchanged 3 years from the date of delivery. We reserve the right to change any of the freezer branding without notice. All values are correct at the time of being printed. Orders subject to Unilever UK LTD terms of business. See www.wallsrefrigerationsolutions.com for details. Wall’s branded freezers are purchased subject to a condition that the customer agrees to stock Wall’s impulse ice cream in 63% of the freezer space and the unit will remain Wall’s branded for 3 years from delivery, however the remaining space can be used for any ice cream of your choosing. Unilever UK LTD. Registered in England & Wales NO 00334527. Registered oﬃ ce: Unilever House, Springﬁ eld drive, Leatherhead, KT22 7GR. *T&Cs apply www.wallsrefrigerationsolutions.com 32 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 33 Soft Serve ICE CREAM Soft Serve ICE CREAM YpEe ’s r iP A LOYAL BRAND WITH HIGH MARGIN. MR WHIPPY WAS THE FIRST SOFT ICE BRAND TO LAUNCH SUPPORTING POS AVAILABLE. IN THE UK IN 1958

2 MADE WITH REAL FRUIT JUICE* T No.1 tEr IC bR d WITHOUT ARTIFICIAL FLAVOURS T SINe rV aLrNaIVe <5% SUGAR (EXEMPT FROM SUGAR TAX) 24 KCAL PER 100ML AVAILABLE IN 4 GREAT SINGLE SERVE ICE CREAM N I sLh 1 FLAVOURS: VANILLA, FROM THE NO.1 BRANDED CONE CHOCOLATE CHIP, STRAWBERRY AND AVAILABLE IN 5 FLAVOURS... CCARAMEL SaWrRy Lo RPbRy O nGe B cKrRt

Low investment required Calippo Slush No daily cleaning of the machine is great in Manual dispensing arm Leisure

1: Nielsen,Convenience, Value Sales, MAT to 28.07.18. Easy operation 2: Nielsen,Total Market, Value Sales, YTD to 21.07.18. From Concentrate. * 34 2020 EDITION WALL’S ICE CREAM Carte D’Or CARTE D’OR SCOOPING Bespoke

FOLKESTONE’S NEW CARTE D’OR ICE CREAM PARLOUR WHICH IS EVERY DESSERT LOVER’S DREAM As a seaside town Monika by Lauren MacDougall said that Folkestone had Owner Monika Drozd, an abundance of co ee shops but a real lack of 38, said she ‘couldn’t speciality food, including believe’ the positive ice cream. reaction the opening had received from “Scoop ice cream has locals. such a special feeling to it,” Monika commented. “Maybe everyone just loves ice cream?” she “There is just something joked. special in the act of scooping ice creams: the “The response has been look of it, the taste of the absolutely fabulous. fl avours, the ability to People have seen the choose exactly what you transformation of the want. building from the red and black vape shop to It is specially made just a clean, white sparkly for you and I love that. gelatarium. “Two of our newest “I was even surprised ones are bubblegum myself when we saw the marshmallow and fi nished shop and there’s candyfl oss - they’re a hit still more signage to go up with kids they absolutely outside.” love it. SO MANY FLAVOURS TO CHOOSE FROM!

Monika and her team in the parlour

Some 24 ﬂ avours in total are on o er at the parlour, with ten at any given time out on display

Story taken from KentLive Website 36 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 37 CARTE D’OR SCOOPING YOUR PERFECT RANGE CARTE D’OR SCOOPING VISIBILITY

CHOOSE YOUR PERFECT RANGE ATTRACT:

CLEVER & CLEVER 7 THEATRE 13 PROFESSIONAL 18 PROFESSIONAL 24 THEATRE 10

City Flag

SPAGNOLA Café Barrier VANILLA CARAMEL RASPBERRY BROWNIE TOFFEE BANANA SICILIAN PRALINE SORBET FUDGE SPLIT LEMON CHERRY SORBET Branded Table Parasol

TRIPLE BUBBLEGUM BLUE VANILLA & STRAWBERRY PISTACHIO COFFEE INDULGENT GREEK STYLE CHOCOLATE MARSH- CANDY FLOSS CHOCOLATE CHEESECAKE DARK YOGHURT MALLOW COOKIES CHOCOLATE & HONEY

Branded Chair Beach Flag

Choose your

MINT WHITE HONEYCOMB RUM & RAISIN WHITE favourite CHOCOLATE CHOCOLATE CHOCOLATE & RASPBERRY ﬂ avour RIPPLE ENGAGE: SELL: Stabber Cookies & Vanilla

CONTAINS MILK & WHEAT. MAY CONTAIN EGG, TREE NUTS & SOYA BEANS.

A-Board Branded Combine new Combine Know the Product Sundries fl avours with creamy best place for Stickers traditional and fruity the warm STRAWBERRY fl avours fl avours or cold ice cream fl avour Cone Holder Counter To p Chalkboard FOR THE BEST WAY TO SELL YOUR SCOOPING ICE CREAM FOLLOW THE PLANOGRAM Flavour Labels Clever 7 Clever 10 & Theatre 10 Professional 16-24 Apron

7 Range

Customer 10-13 Range

16-24 Range Warm ﬂ avours Cold ﬂ avours Customer Customer 38 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 39 CARTE D’OR SCOOPING MAXIMISING PROFIT FREEZER CABINETS

MAXIMISING PROFIT Using a 20ml size Carte D'Or Theatre 13 scoop will give 1670(W) x 809(D) x 1329(H)mm you 55 scoops Energy Consumption:13: 22.95 kW/24h WITH CARTE D’OR per 5.5 litre tub SCOOPING FREEZER BEST PRACTICE £2499 + VAT

Ensure that 1. the rims are always PROFITABILITY OF clean OUR ICE CREAM

Keep the Carte D’Or sorbet Carte D’Or ice cream 2. scooping 5.5L price example 5.5L price example area two ALL PRICES Carte D'Or SP6 lines wide PRICE PRICE INCLUDE: DELIVERY, 998(W) x 709(D) x 1335(H)mm UNPACK, POSITION PER TUB PER TUB Energy Consumption:2.1 kW/24h £ £ AND REMOVAL OF 19.36 24.63 PACKAGING Keep scooping £749 + VAT 3.3. until the end before moving forward 55 55 SCOOPS SCOOPS PER TUB PER TUB Ensure that 4. the scoop RRP PER RRP PER doesn’t touch * * tub rims SCOOP SCOOP Carte D'Or SP9 when £ £ 1248(W) x 709(D) x 1335(H)mm scooping 2.00 2.00 Energy Consumption:3.3 kW/24h £ £ To preserve 1.31 1. 22 5. the ice cream £899 + VAT decorations, PROFIT PROFIT do not scoop PER SCOOP* PER SCOOP* vertically 79% 73% ESTIMATED ESTIMATED When closing MARGIN MARGIN 6. for the day, PER TUB* PER TUB* always place ALL CARTE D’OR FREEZERS ARE SUPPLIED WITH A SCOOPING KIT the right lid on each ﬂ avour *RRP prices printed are only recommendations. Pricing is at the sole discretion of the Kits contain tub holder collars, retailer. Portion and cost per Carte D’Or scoop is calculated on the estimation of 55 scoop and washpots. scoops from one tub. TLP per case and cost per unit prices are excluding VAT FREE OF CHARGE 40 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 41 ICE CREAM BEN & JERRY’S ICE CREAM BEN & JERRY’S BEN & JERRY’S IS A VALUELED BUSINESS THAT CAN WE MAKE BE A HUGE CATALYST TO STAND UP FOR JUSTICE IN THE BEST MORE THAN 40 YEARS OF SOCIETY AND TRULY CREATE CHANGE IN THE WORLD! ICE CREAM POSSIBLE PEACE, LOVE & ICE CREAM AND USE THE Marriage Equality Climate Justice BUSINESS TO DO GOOD

Fairtrade Ingredients

Ben & Jerry’s has a long history of commit- We think wind energy is great! It’s clean, it’s ment to social justice. We believe that all cheap - and it’s an important part of our clean people deserve equal civil rights and that’s energy mix. In 2018 our Blown Away Campaign, why we work to support the expansion of aimed to get the UK government to lift the ban marriage equality. on onshore wind farms. FSC FROM VERMONT TO THE UK ’S NO.1 DESSERT ICE CREAM1 Social Inclusion Veggie Friendly Packaging

Ben & Jerry’s started in Biggest brand in the dessert market accounting for 22% of market sales1 IN 2019 BEN Vermont in 1978 with a & JERRY’S simple goal: make the best No.1 luxury ice cream in the UK! GREW MORE 1 ice cream possible and use Representing more than 50% of the THAN 12% the business to do good. luxury ice cream market1

No artifi cial Real dairy cream Lots of chunks colours, fl avours REASONS WHY and milk: and swirls: or emulsifi ers: In 2018 we were part of Together for Refugees, Did you know, all Ben & Jerry’s ice creams are a European campaign aiming to give 100,000 suitable for vegetarians? That’s right! We don’t BEN & JERRY’S refugees per year a safe passage to Europe. use any meat products, including gelatine, etc.

TASTES SO GOOD: More than 50,000 actions taken So grab a spoon and embrace Ben & Jerry’s euphoria, safe in the knowledge that it’s all over the world! vegetarian friendly. 1:1Nielsen, YTD 10th August 2018 42 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 43 ICE CREAM BEN & JERRY’S PRODUCT PORTFOLIO ICE CREAM BEN & JERRY’S SCOOPING RANGE

CLASSICS How do you like your Here’s the scoop on our 2020 flavours euphoria?

rom fan suggestions, to Flavour Guru’s “let’s SCOOPING RANGE Cookie Dough Chocolate Fudge Phish Food Peanut Butter Caramel Chew see if this works”, Ben 465ml Brownie 465ml 465ml Cup 465ml Chew 465ml ST HAV & Jerry’s iconic tubs MU ES NEW! NEW! are crammed full of the

chunks and swirls you E

know and love, so you S A

just have to grab your E spoon, lift the lid, and Half Baked Birthday Cake Baked Alaska Cone Together Netflix & Chilll’d 465ml 465ml 465ml 465ml 465ml get digging! Cookie Dough Chocolate Fudge Vanilla Caramel Chew Chew Phish Food Scoops upon scoops Vanilla ice cream with Brownie Vanilla ice cream Caramel ice cream Chocolate icPEe creamAC upon scoops: chunks of chocolate Chocolate ice cream with a caramel swirl with marshmallow, No spoon Ben & Jerry’s Cookie chip cookie dough and with chocolate & chocolatey covered caramel & chocolatey SOFT CORE TOPPED ‘WICH chocolateyy chunks browo niee pip ecesecese caramel chunks shhaapped fish needed! Dough in a waffle cone. Turns out the best way ‘Wich to top Cookie Dough is ant to have your Ben Cookie W Dough to bottom it too...with & Jerry’s ice cream the 80ml cookies! Say hello to way it was originally MO FIN Karamel Sutra Blondie Brownie Salted Caramel Chocolate Caramel the Ben & Jerry’s Cookie intended? Head into Core 465ml Core 465ml Brownie 465ml Cookie Dough 465ml Dough ‘Wich. one of our locally owned and operated ice cream Strawberry Cheesecake Peanut Butter Cup Double Caramel Cherry Garcia shops and dig into any Strawberry cheesecake Peanut butter ice Brownie Cherry ice cream with MINI POTS of our euphoric ice ice cream with sweetened cream with peanut Caramel ice cream with cherries and dark cream flavours in the strawberry pieces & butter cups saalltteedd carameramell swirrll chocolatey chunks Halal a cookie swirl anddc chochoocolo ate browo nin es NEW! way the first scoops were served up by Ben Vegan and Jerry themselves. With exclusive flavours Cookie Dough Chocolate Fudge Vanilla Strawberry Peanut Cone Together Caramel Chew 100ml Brownie 100ml Cheesecake Butter Cup 100ml loaded with chunks and Chew 100ml 100ml 100ml 100ml NEW! swirls plus a range of NEW! your favourites, you can Cookie Dough Cone Together VaV nillnillallaP Peeccaann Non-Dairy Cookies have your scoop swirled S’Wich Up Vanilla ice cream, Blondie on Cookie Dough into a milkshake, Vanilla ice cream with Chocolatey waffle Vanilla Ice Cream, Caramel with a cookie decadent in a sundae, a chocolatey cookie cone pieces and Salted Salted Caramel Sauce swirl, cookie dough and or keep it simple in a swirl, chocolatey caramel swirls with Caramelized chocolatey chunks cookie sandwiches & Pecan Chunks NEW! classic cup. cookie dough chunks

Chocolate Cookie Caramel Cookie Dough 465ml Fix 465ml

Chocolate Fudge Peanut Butter & Coconutterly Cookies on Cookie NEW! 100ml Tub Brownie 465ml Cookies 465ml Caramel’d 465ml Dough 465ml NEW! NEW!

Moo-phoria Chocolate Moo-phoria Cookie Dough Chunks Cookie Dough Poppin’ Popcorn Chocolate chip cookie Salted Caramel Chocolate Cherry Poppin’ Popcorn Chocolate Cookie Chocolate ice cream with Buttery brown sugar ice dough chunks Chocolate Fudge Brownie 465ml Garcia 465ml 465ml Dough 100ml chunks of chocolate chip cream with chocolatey Brownie 100ml cookie dough popcorn chunks and sweet & salty caramel swirls 44 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 45 ICE CREAM BEN & JERRY’S PRODUCT PORTFOLIO ICE CREAM BEN & JERRY’S PLANOGRAMS

Beautiful inside: Fill your cabinet with Ben Ben & Jerry’s & Jerry’s products. Counter Top TOP SHELF 1. Chocolate Fudge Brownie (100ml) 2. Cookie Dough (100ml)

MIDDLE SHELF 4. Caramel Chew Chew (100ml) 5. Vanilla (100ml) IMPULSE ICE CREAM 6. Waﬄ e Cone Together (100ml) NEWNEW ‘Wich Cookie Cookie Dough Chocolate Cookie Chocolate Fudge Dough 80ml 100ml Dough 100ml Brownie 100ml BOTTOM SHELF 1. Moo-Phoria Chocolate Cookie Dough (100ml) 2. Non-Dairy Chocolate Fudge Brownie (100ml) 3. Cookie Dough ‘Wich (80ml)

Ben & Jerry’s Slim TAKE HOME ICE CREAM Upright Cabinet Cookie Dough Chocolate Fudge Phish Food Caramel Chew 465ml Brownie 465ml 465ml Chew 465ml NEW TOP SHELF 1. Cookie Dough (465ml) - 2 rows

SECOND SHELF 2. Chocolate Fudge Brownie (465ml) - 2 rows Coconutterly Chocolate Fudge Peanut Butter & Caramel’d 465ml Brownie 465ml Cookies 465ml THIRD SHELF 3. Phish Food (465ml) - 1 row NEW FOURTH SHELF 4. Waﬄ e Cone Together (465ml) - 1 ro w Chocolate Cookie Salted Caramel Karamel Sutra Dough 465ml Brownie 465ml 465ml FIFTH SHELF 5. Moo-Phoria Chocolate Cookie Dough (465ml) - 1 row

SIXTH SHELF 6. Non-Dairy Chocolate Fudge Brownie (465ml) - 1 row

MUST HAVES BOTTOM SHELF 7. Cookie Dough ‘Wich (80ml) - 1 row Snacking Mini Pots Classics Non-Dairy Moo-Phoria Soft Core 46 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 47 ICE CREAM BEN & JERRY’S CABINETS ICE CREAM BEN & JERRY’S VISIBILITY

BEN & JERRY’S BEN & JERRY’S BEN & JERRY’S BEN & Slim Upright Big Upright Cily Attract JERRY’S Freezer Freezer Freezer FREEZERS ARE ONLY AVAILABLE FREE ON-LOAN SPECIFICATION: How does it work? Dimensions: • Secondary freezers are 450 x 459 x 890mm provided ‘free on loan’ for a minimum of 3 years Energy Use: 1 kW/24 rolling contract. • Maintenance & spare parts will be provided by Unilever. BEN & JERRY’S • Cabinets must contain 100% BEN & JERRY’S Counter products. Top • If termination occurs before 2 years, there will be a charge of £166 (per item)

How do I order? • Ask your business development manager to City Flag (flag and holder) 2.5m Parasol Pavement request a freezer from External Sign Head Oﬃ ce. SPECIFICATION: SPECIFICATION: SPECIFICATION: Point of Sale (base and • You need to know: Type Beach Flag panel) of freezer, Number of Dimensions: Dimensions: Dimensions: Available: freezers, Store address 380 x 540 x 1826mm 698 x 740 x 1035mm 510 x 483 x 1000mm and contact details. • It is subject to commercial Energy Use: 5.4 kW/24 Energy Use: 7.1 kW/24 Energy Use: 2.1 kW/24 viability.

BEN & JERRY’S BEN & JERRY’S Sell Vista 6 Freezer Vista 12 Freezer

SPECIFICATION: SPECIFICATION:

Dimensions: Dimensions: 680 x 650 x 880mm 1000 x 650 x 880mm Energy Use: Energy Use: 1.6 kW/24 2.1 kW/24 Internal Basket Label Set Point of Sale: (set of 8) Scooping Flavour Label Set Call the ice line for rep visit – 03303351879 Maxivision Label Set (set of 8) (set of 16) 48 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 49 ICE CREAM GROM ICE CREAM GROM Pe & tHtIc ITa IA gE t

We search the world for the best ingredients to craft an authentic Italian OUR IMPULSE RANGE Chopped Locust gelato. Our Mawardi and pistachios MONOPORTIONS 130ML Perfect Green Pistachios, bean gum Egg yolk come mainly from the land Pistachios of origin of this ancient Sugars Pistachio paste, pistachio & For some time we dreamed of bringing our gelato to White cane sugar, sugar fruit. They are harvested dextrose consumers on the go... We have ﬁ nally succeeded! and selected carefully for Milk Cream It’s our best, high quality gelato but now in a more their aroma and colour, then Fresh whole milk convenient format to enjoy on the go. ground to paste to produce Visual only, not representative of the product* a uniquely ﬂ avoured gelato. PISTACHIO IS OUR CUSTOMERS’ FAVOURITE1

Pistacchio Crema di Grom Cioccolato Stracciatella Ca è GROM IS NOW THE No.1 Pistachio Ecuadorian chocolate Chocolate Milk & Co ee FLAVOUR BESTSELLING PREMIUM & meliga biscuits chocolate chips 11% 5% 34% pistachio cocoa mass* Espresso liquid BNgIn AuEIc GELATO IN OUR LEADING paste co ee** It Ia ge To O E RETAILER1 Cioccolato The inside scoop!: GELATO FROM A TRADITIONAL RECIPE Over the summer, MADE WITH THE BEST INGREDIENTS *100% Cocoa beans from Ecuador. **100% Brazillian co ee beans. the Grom store saw 2 an 84% repeat rate o er, without tricks or in sales. Our story starts in 2003 shortcuts. As well as gelato with a gelateria of 25m2 makers, we are curious, OUR in the centre of Turin. Two detail freaks, agriculture Locust SORBETTO friends, one dream: trying nerds and emotional towards bean gum to do the best gelato in the food; we have learned all White cane When the fruit is world. Our products are we know by experimenting, sugar exceptional, you only need Raspberries made with care, choosing making mistakes, tasting four key ingredients to the best that nature can and trying again. Sparea make the best sorbetto. spring water Fruit, Sparea spring water, Crema Di Grom white cane sugar and stabiliser. Unexpectedly Visual only, not representative of the product* pure: as it used to be.

Cocoa beans Whole corn ﬂ our Fragola Limone Lampone from Ecuador from Piedmont Strawberry Lemon Raspberry

50% 28% 50% strawberries lemon juice raspberry

Pistachios from Co ee beans SognatoS in Italia: Grom was born in 2003: with Pistacchio California & Turkey a dream of making the best gelato in the world, from Brazil ttwo best friends sourced the best ingredients aand added nothing else: Il gelato come una volta 1: Nielsen 01.09.18 2: FigurFiguree calculated comparincomparingg the latest 200 card sales taken over the last 3 months of 2018 summer season. 2020 EDITION WALL’S ICE CREAM 51 ICE CREAM GROM VISIBILITY

Sell: Freezer Price Sticker & Tub Holder

Our freezers – giving you the best Italian cabinet

Our Most Attract: Window Vinyl Premium Cabinet H T aTaC GA & lL!

Attract: Front Door Sticker Attract & Engage: A-board & Leaﬂ et Booklet

Engage: Freezer New Sticker Sell: Co-Produced Menus Crystal Tower External Dimensions Extra Slim External Dimensions Pop 50 External Dimensions & Strut Card & Spoon Holder 725 x 664 x 1990mm 380 x 542 x 1817mm 490 x 790 x 462mm

Capacity Capacity Capacity 168 pints 63 pints 21 pints Power source Power source Power source 230 V / 50 Hz 230 V / 50 Hz 220 V / 50 Hz

Available only for FOL, subject to availability and commercial viability

54 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 55 IMPULSE ICE CREAM PRICE LIST TAKE HOME ICE CREAM PRICE LIST

PRODUCT PACK SIZE UNITS PER CASE TLP PER CASE RRP PER UNIT COST PER UNIT Cornetto Classico 120ml 24 £21.97 £1.40 £0.92 MAGNUM PINTS PRODUCT PACK SIZE UNITS PER CASE RRP PER UNIT IMPULSE Cornetto Strawberry 120ml 24 £21.97 £1.40 £0.92 Ben & Jerry’s Birthday Cake 465ml 8 £5.49 CLASSIC Ben & Jerry’s Caramel Chew Chew 465ml 8 £5.49 Cornetto Mint 120ml 24 £21.97 £1.40 £0.92 Ben & Jerry’s Chocolate Fudge Brownie 465ml 8 £5.49 UNITS TLP RRP COST PACK Cornetto Mermaid NEW 120ml 24 £23.54 £1.50 £0.98 WHITE CHOCOLATE PRODUCT PER PER PER PER Ben & Jerry’s Cookie Dough 465ml 8 £5.49 SIZE Swedish Glace To ee Cone 105ml 24 £30.50 £2.00 £1.27 CASE CASE UNIT UNIT ALMOND Ben & Jerry’s Peanut Butter Cup 465ml 8 £5.49 Solero Exotic 90ml 25 £23.52 £1.40 £0.94 Magnum Classic 110ml 20 £24.70 £1.90 £1.24 Ben & Jerry’s Phish Food 465ml 8 £5.49 Solero Organic Lemon 52ml 35 £22.40 £1.00 £0.64 WHITE CHOCOLATE & COOKIES Ben & Jerry’s Netflix & Chilll’d NEW 465ml 8 £5.49 Magnum White Chocolate 110ml 20 £24.70 £1.90 £1.24 Feast Chocolate 90ml 35 £22.40 £1.00 £0.64 NEW DOUBLE CHOCOLATE Ben & Jerry’s Cone Together NEW 465ml 8 £5.49 Magnum Almond 100ml 20 £24.70 £1.90 £1.24 Calippo Orange 105ml 24 £17.16 £1.10£0.72 & STRAWBERRY Ben & Jerry’s Moo-phoria Chocolate Cookie Dough 465ml 8 £5.49 Magnum Mint 100ml 20 £24.70 £1.90 £1.24 Calippo Lime NEW 105ml 24 £17.16 £1.10£0.72 Ben & Jerry’s Moo-phoria Poppin’ Popcorn NEW 465ml 8 £5.49 Magnum Ruby NEW 90ml 20 £25.89 £2.00 £1.29 Calippo Cola NEW 105ml 24 £17.16 £1.10£0.72 PACK UNITS RRP Ben & Jerry’s Non Dairy Chocolate Fudge Brownie 465ml 8 £5.99 SIZE PER CASE PER UNIT Ben & Jerry’s Non Dairy Peanut Butter & Cookies 465ml 8 £5.99 Magnum Double Caramel 88ml 20 £25.89 £2.00 £1.29 Kinder Bueno Cone 90ml 30 £27.00 £1.40 £0.90 440ml 8 £3.99 Ben & Jerry’s Non Dairy Cookies on Cookie Dough NEW 465ml 8 £5.99 Magnum White Chocolate & 90ml 20 £25.89 £2.00 £1.29 Cookies

Magnum Vegan Classic 90ml 20 £25.89 £2.00 £1.29

Magnum Vegan Almond NEW 90ml 20 £25.89 £2.00 £1.29

PRODUCT PACK SIZE UNITS PER CASE TLP PER CASE RRP PER UNIT COST PER UNIT COMING TO A FREEZER NEAR YOU! Haribo Push-Up 85ml 30 £27.22 £1.40 £0.91 Twister Strawberry, Pineapple, Lemon & Lime 80ml 35 £25.03 £1.10£0.72 Twister 3ster NEW 70ml 35 £25.03 £1.10£0.72 Gelato & Sorbet Mini Milk Vanilla, Chocolate, Strawberry 35ml 44 £16.85 £0.60 £0.38 Cioccolato Stracciatella Limone VANILLA Pistacchio Vaniglia Lampone INDULGENT CHOCOLATE Crema di Grom Caffé Fragola PRODUCT PACK SIZE UNITS PER CASE RRP PER UNIT STRAWBERRY Viennetta Vanilla 650ml 6£1.84 PACK SIZE UNITS PER CASE RRP PER UNIT Viennetta Mint 650ml 6£1.84 UNITS UNITS PACK UNITS RRP 460ml 8 £6.99 PACK PACK SIZE PER CASE PER UNIT PRODUCT PER PRODUCT PER PACK UNITS TLP RRP COST PER Viennetta Neapolitan NEW 650ml 6£1.84 SIZE SIZE PRODUCT CASE CASE SIZE PER CASE PER CASE PER UNIT UNIT 1 Litre6 £4.12 Soft Scoop Vanilla 1.8 Litre6 £2.00 Carte D’Or Vanilla 100ml 24 Grom Cioccolato 130ml 16 Ben & Jerry’s ‘Wich Cookie Dough 80ml 20 £27.00 £2.00 £1.35 Soft Scoop Vanilla Light 1.8 Litre6 £2.09 Carte D’Or Chocolate 100ml 24 Grom Crema Di Grom 130ml 16 Ben & Jerry’s Non Dairy Chocolate Fudge Brownie100ml 12 £16.00 £2.00 £1.33 Sognato In Italia Swedish Glace Smooth Vanilla 750ml 6 £2.99 Carte D’Or Strawberry 100ml 24 Grom Pistacchio 130ml 16 Ben & Jerry’s Moo-phoria Chocolate Cookie Dough 100ml 12 £12.80 £1.60 £1.07 Ben & Jerry’s Cookie Dough 100ml 12 £12.80 £1.60 £1.07 TLP PER RRP PER COST PER TLP PER RRP PER COST PER CASE UNIT UNIT CASE UNIT UNIT Ben & Jerry’s Chocolate Fudge Brownie100ml 12 £12.80 £1.60 £1.07 £20.00 £1.25 £0.83 £28.75 £2.99 £1.80 Ben & Jerry’s Caramel Chew Chew 100ml 12 £12.80 £1.60 £1.07 Ben & Jerry’s Vanilla 100ml 12 £12.80 £1.60 £1.07 IL GELATO COME Ben & Jerry’s Strawberry Cheesecake100ml 12 £12.80 £1.60 £1.07 VIP’s ONLY UNA VOLTA Ben & Jerry’s Cone Together NEW 100ml 12 £12.80 £1.60 £1.07

MULTIPA CKS

PACK UNITS RRP PER SCOOPING ICE CREAM PRICE LIST PRODUCT SIZE PER CASE UNIT 4MP Magnum 400ml 10 £3.69 Classic/ Almond/ White Chocolate 3MP Magnum Double Caramel/ Double Chocolate 270ml 10 £3.49 8MP Twister Mini & Strawberry NEW/ Vegan Classic/ (Strawberry, Pineapple, Lemon & Lime) Vegan Almond NEW/ Ruby NEW UNITS RRP 6MP Magnum Mini Mixed MULTIPACK 6PK PACK SIZE 330ml 6 £3.93 PER CASE PER UNIT (Classic & White Chocolate & Almond) Classico // Strawberry 400ml 6 £2.79 SCOOPSCOOP FLAVOUROUR TLP PER TUB SCOOPSCOOP FLAVOUROUR TLP PER TUB 6MP Magnum Mini Mixed UNITS RRP 360ml 6 £4.29 PACK SIZE Carte D’Or ScoopingScooping VVaanillanilla ££24.6324.63 Carte D’Or ScoopingScooping StrawberryStrawberry CheesecakeCheesecake £24.63£24.63 TUB SIZE *330ml330m cup (Double Chocolate & Double Caramel) PER CASE PER UNIT 6MP Twister Mini 12MP Mini Milk CCartearte DD’Or’Or SScoopingcooping SStrawberrytrawberry £24.63 CCartearte D’OrD’Or ScoopingScooping Pistachio £24.63£24.63 5.5 LITRELITRESS 6MP Magnum Mini 540ml 6 £3.49 (Mixed Orange and Lemon & Lime) (Vanilla, Strawberry, Chocolate) CCartearte DD’Or’Or SScoopingcooping TrTripleiple CChocolatehocolate £24.63 CCartearte D’OrD’Or ScoopingScooping WWhitehite CChocolatehocolate £24£24.63.63 330ml 6 £3.93 (Classic/ White Chocolate /Almond) UNITS RRP UNITS RRP CCartearte DD’Or’Or SScoopingcooping Mint CChocolatehocolate £24.63 CCartearte DD’Or’Or SScoopingcooping Banana SSplitplit £24£24.63.63 RRP PERPER PACK SIZE PACK SIZE PER CASE PER UNIT PER CASE PER UNIT CCartearte DD’Or’Or SScoopingcooping RasRaspberrypberry SSorbetorbet ££19.3619.36 CCartearte DD’Or’Or SScoopingcooping SSicilianicilian Lemon SorbetSorbet ££19.3619.36 PPORTIONORTION 6MP Magnum Mini Ruby NEW 330ml 6 £3.93 £2.00 CCartearte DD’Or’Or SScoopingcooping CCaramelaramel £24.63 CCartearte DD’Or’Or SScoopingcooping Toffffeeee FudFudgege £24£24.63.63 480ml 6 £2.79 420ml 6 £2.79 Carte D’Or ScooScoopingping HoneHoneycombycomb ££24.6324.63 Carte D’Or ScooScoopingping CoffeCoffeee ££24.6324.63 Carte D’Or ScooScoopingping BubbleBubblegumgum MarshmalloMarshmalloww ££24.6324.63 Carte D’Or ScooScoopingping SSpagnolapagnola CherrCherryy ££24.6324.63 COSTST PER CCartearte DD’Or’Or SScoopingcooping Blue CCandyﬂandyﬂ oss £24.63 CCartearte DD’Or’Or SScoopingcooping PralinPralinee £24£24.63.63 PORTIONPORTION £0.45 CCartearte DD’Or’Or SScoopingcooping BrowniBrowniee £24£24.63.63 CCartearte DD’Or’Or SScoopingcooping IndulIndulgentgent Dark CChocolatehocolate £24£24.63.63 (£0.35(£0.35 - RASPBERRYRASPBERRY CCartearte DD’Or’Or SScoopingcooping VanillaVanilla & CChocolatehocolate CCookiesookies £24.63 CCartearte DD’Or’Or SScoopingcooping GGreekreek SStyletyle Yoghurt & HoneHoneyy £24£24.63.63 & SICILIANSICILIAN LEMONLEMON SORBET)SORBET) CCartearte DD’Or’Or SScoopingcooping Rum & RaisiRaisinn £24.63 CCartearte DD’Or’Or SScoopingcooping WWhitehite CChocolatehocolate & RasRaspberrypberry RiRipplepple £24 £24.63.63 Strawberry • Lemon Raspberry • Orange CL 03 35 17 Blackcurrant

UNITS TLP RRP COST Vanilla UNITS TLP RRP COST UNITS TLP RRP COST PACK PACK PACK t Sp K a Ic Cr M Pe a oEr Od! PER PER PER PER Chocolate Chip PER PER PER PER PER PER PER PER SIZE SIZE SIZE * * CASE CASE CONE CONE Strawberry CASE CASE CONE CONE CASE CASE CUP CUP 1 Ltr12 £22.18 £1.80 £0.15 Caramel 145ml 15 £14.24 £1.80 £0.95 5 Ltr2£49.50 £2.50 £0.25 All prices correct at time of printing. BREAKING NEWS 2020 1st EDITION WALLSICECREAM.COM W L’s UsIn Le o 22 UNILEVER HAS ALWAYS BEEN A PURPOSE DRIVEN COMPANY. TODAY OUR PURPOSE IS SIMPLE BUT CLEAR TO MAKE SUSTAINABLE LIVING COMMONPLACE

The Unilever Sustainable Living Plan sets out to decouple our growth WALL’S 2.5M PARASOL WALL’S 1.8M PARASOL from our environmental footprint, while increasing our positive THIS PRODUCT THIS PRODUCT social impact. WAS MADE WAS MADE USING USING Our Plan has three big goals we need to achieve – one of * * which is reducing our 144 rPET 34 rPET environmental impact. In order to make this BOTTLES BOTTLES happen, Wall’s Ice Cream has initiated the Plastic Attack movement! In Europe each year more than 1 million Kilograms of virgin plastic is WALL’S BEACH FLAG WALL’S BIN bought for key visibility items. Unilever’s ambition is to make our THIS PRODUCT THIS PRODUCT key visibility materials WAS MADE USING WAS MADE USING out of post consumer recycled materials. * * To this end, our ﬁ rst 3 rPET 16 rPET milestone is ensuring 100% PCR in Europe this BOTTLES BOTTLES year and 30% globally. By 2021 our goal is to have 100% from PCR.

*RECYCLED PET PLASTIC

ALL POS ITEMS CREATED IN 2020 ARE EITHER 100% RECYCLABLE OR MADE FROM RECYCLED MATERIAL