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Wall's Refrigeration Solutions 0161 888 1466 Available on Request PRINTED ON 100% WALLS RECYCLED STREET JOURN’AL PAPER WE’RE PASSIONATE ABOUT ICE CREAM ICE CREAM HAS COMMITMENT REALLY GREAT TO SOURCING CHOCOLATE CASH MARGINS P13 ETHICALLY P23 2020 1st EDITION WALLSICECREAM.COM Welcome to an exciting new Ice Cream Season for 2020. We are Every Day is an so proud to be representing the biggest and best Ice Cream brands in the UK which cover a massive Ice Cream Day 74%* of the total UK Ice Cream market. This refl ects how much our consumers love our brands in the UK by Wall’s Ice Cream Team and enjoy eating our Ice Cream. As an important impulse purchase, Ice Cream is able to Ice Cream o ers retailers great cash margins, better than generate huge footfall potential. Therefore, as a business, any other snacking options. we are committed to helping our partners unlock the sales In 2020, we have bigger and bolder plans for our amazing new opportunities the category presents. For example, 70% of Ice products and cabinets all coordinated by our experienced Cream purchasers buy other items in store**, which is why we fi eld operation team. With the new Ice Cream season kicking are investing signifi cantly in attracting shoppers through out o on New Year’s Day, we know that your customers won’t of home communication as well as providing retailers with want to spend a single day without a Wall’s Ice Cream in 2020. the right tools in store to help maximise growth potential. JOIN US ON A JOURNEY TO DISCOVER AUTHENTIC PLEASURE FULL STORY: P20 *Total market, Nielsen, Nov 2019 YTD. ** IPOS Channel habits and attitude survey 2013/2014 2 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 3 ICE CREAM BESPOKE ICE CREAM BESPOKE W Wa t PaInT Going back in time t u In A ’s! at Eden Camp The fun and Carte D’Or at bright kiosk at Light Water M & D’s Valley The Carte D’Or Ice Cream Parlour at Bay Café O cToRs by Amy Parsons- Dempster Our bespoke project is getting bigger and a a Th He T better every year. In 2019 we completed bespoke work at 93 o EvYtNg d sites across the UK. This can range from anything from full shop Rep will be able to help. ball rolling, going from The Ark at fi ts to kiosk wraps and You can discuss and visual to installation! BESPOKE AT A GLANCE bespoke menu boards. Poole Park let them know what We understand our We want to paint the UK you are after, they customers are very busy Contact your local Rep to in Wall’s! If our standard will then submit these so we will arrange a POS isn’t quite working discuss what you are after. details as a brief. Once site survey on a day to for you, we can create Trafalgar Square the brief is received, suit you. Once we have bespoke POS to suit you. Brief given to Design Agency. Kiosk we will work with the received the survey, We understand that all design agency to create fi nal artwork can be of our customers are visuals of designs that created. Then it is Go Visuals supplied for you to di erent, and one type we think will work for Go Go! We will print and give your feedback. of POS does not fi t all. you. Once we have book in with you for This is where bespoke these back we will send installation. comes in to play. Survey of your site arranged. to you for feedback. We This is available to all understand things aren’t Our customers are at types of customers - Final Bespoke artwork created. always perfect, so we the heart of everything big and small. If this can amend the design we do and this is just is something you are until it suits you! Once one way in which we Print and book in installation. interested in your local approved we can get the can show it! 4 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 5 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE 150+ EXPERTS THE BIG WE OWN THE DEDICATED TO wKInG OsY SCOOP! SUPPORTING Opened in 1960, the BIGGEST ICE THE SALE OF Wall’s Ice Cream ICE CREAM Factory in Gloucester is the biggest factory of CREAM BRANDS THROUGHOUT wIt Re IlS R its kind in Europe. The THE UK factory makes over a billion Wall’s ice creams for the UK market each year. oR 9 yeS MADE IN GLOUCESTER Even today you might see a tricycle during the summer, FULL STORY, P7 if you keep your EST. 1922 eyes peeled. Given this staggering fact of dairying-do, it is hardly surprising that the Gloucester UNIQUE CABINET & factory needs 800 cows to supply it with milk and that it uses VISIBILITY INVESTMENT 2.5 Olympic-sized The Wall’s factory in 1960 Wall’s we have been the jobs of his employees. ice cream. It was then making Ice Cream for He realised that sausages that Wall’s was born and almost 100 years. But aren’t the most refreshing our delicious ice creams surprisingly enough, snack during the summer. were soon delighting the summer, if you keep your swimming pools we weren’t always So, he decided to good people of London. At eyes peeled. worth of chocolate, making ice cream. experiment and started fi rst, they made their way something that serving up delicious ice through the streets via Wall’s ice creams are now conjures up an image It all started from a cream to cool down the horse and cart and then sold in over 50 di erent of a very bizarre butcher’s shop in St customers instead. by our famous ‘Stop Me countries around the sporting event. James` Market in London. and Buy One’ tricycles. world. We go by all sorts T. Wall & Sons Ltd had But, that idea had to be The number of Wall’s of di erent names in made sausages since put on ice. It wasn’t until tricycles on the road each one. But whatever 1786, but in 1913 chairman 1922 – after World War One increased from 10 in you want to call us, you’ll Thomas Wall had a eureka – that ice cream was back 1922 to 8500 in 1939. always be able to spot a FULL STORY, P6 FULL STORY, P8 moment to increase on the menu and T. Wall Even today you might Wall’s Ice Cream thanks to summer sales and save & Sons started making see a tricycle during the our legendary heart logo. 6 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 7 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE WE OWN THE BIGGEST ICE CREAM BRANDS 150+ EXPERTS DEDICATED TO SUPPORTING THE IGG t lLIN pReIUm SALE OF ICE CREAM THROUGHOUT THE UK gn Is He O.1 2 Ic CrM An In He k 1 I CaM rAn 150 DEDICATED SALES PERSONS 20,000 Cornetto Is the No.1 cones brand5 UNIQUE STORE CORNETTO BRAND SELLS 1.4x THE RATE N 2 cE OF CADBURY’S FLAKE6 VISITS cAm Ra i Th uK 3 BEN & JERRY’S SELLS AT 2.8X THE RATE OF HAAGEN DAZS BRAND 4 NO. 1 DESSERT BRAND GROWING +10% YOY 3 BNgIn AuEIc YOUR NO.1 WATER It Ia ge To O E OrIgnated In 1958 7 ICE BASED BRAND DIRE15CT IS NOW WHOLESALERS AVAILABLE IN SLUSH! SECOND60ARY 7% F E Ic CrM In Es Ago Is oH8 WHOLESALERS 1: Nielsen,Total Market, Unit Sales, MAT to 07.07.18 2: Nielsen,Total Market, Value Sales, MAT to 28.07.18 3: Nielsen,Total Market, Value Sales, MAT to 28.07.18 4: Nielsen,Total Market, Unit Sales, YTD to 28.07.18 5: Nielsen,Convenience, Value Sales, MAT to 28.07.18 6:Nielsen,Convenience, Unit Sales, YTD to 21.07.18 7: Nielsen,Total Market, Value Sales, YTD to 21.07.18 8: Kantar WP,OOH, 7,500 Panellists, February 2018 8 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 9 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE T PFe w UNIQUE CABINET AND VISIBILITY INVESTMENT t Se Ic CrM 1. BRING ICE CREAM TO TOP OF MIND 2. PLACE YOUR CABINET IN ATTRACT A VISIBLE LOCATION 1 Tr fM BiT Capture attention from a distance. Draw customers in and make them think “Oooooooh.......... Ice cream” 3. SHOW YOUR RANGE FOR EASE OF NAVIGATION 4. STOCK THE CORE AND KEY NEW PRODUCTS ENGAGE 5 Tr fM BiT Engage and entice. Outside or in-store make them think “Mmmmmmm ice cream, but which one?” Open/Closed A board sign 5. STOCK PRODUCTS ALL YEAR ROUND ACTIVATE SELL EXTEND SELL Follow the ‘perfect way to 2 Tr Stock up sell ice cream’ guidelines Watch out and take for season fM BiT advantage of extension Help consumers choose 1. Rangeboard season starter promotions which Ice Cream they promotions 2. Impulse Strip GROWTH IN SALES GROWTH want. Clear and concise range and pricing. 3. Basket labels Make sure to answer; “Where is it? 4. Close the Lid How much?” stickers JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 5. Product Stickers 2020 EDITION WALL’S ICE CREAM 11 UNIQUE CABINET AND VISIBILITY INVESTMENT W cOs A cIn fM ? 3 yeS To o er more security for the customer W Ca OfR yo : wRaY (labour and parts) C pEItI GetGet youryour Wall’sWall’s cabinet withwith prices startingstarting Fe PIcEs fromfrom £349£349 + VAT Sc Dl AeD aL Environmentally Conscious * Direct contact with Wall’s AiLl SvIs Refrigeration Solutions LdING INsT SnDd EnIRmEaL FIeNy bIt For more details please contact your wholesaler or call Wall’s Refrigeration Solutions on 0161 888 1466 www.wallsrefrigerationsolutions.com *Orders/ Warranty subject to Unilever UK terms of business.
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