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PRINTED ON 100% WALLS RECYCLED STREET JOURN’AL PAPER WE’RE PASSIONATE ABOUT ICE CREAM HAS COMMITMENT REALLY GREAT TO SOURCING CHOCOLATE CASH MARGINS1 P13 ETHICALLY P23 2020 EDITION WALLSICECREAM.COM Welcome to an exciting new Ice Cream Season for 2020. We are so Every Day is an proud to be representing the best Ice Cream brands in the UK which cover a massive 71% of the total UK Handheld singles ice cream Ice Cream Day 2 market . This refl ects how much our consumers love our brands in the UK by Wall’s Ice Cream Team and enjoy eating our Ice Cream. As an important purchase, Ice Cream is able to Ice Cream o ers retailers great cash margins, better than generate huge footfall potential. Therefore, as a business, any other snacking options. we are committed to helping our partners unlock the sales In 2020, we have bigger and bolder plans for our amazing new opportunities the category presents. We are investing products and cabinets all coordinated by our experienced signifi cantly in attracting shoppers through out of home fi eld operation team. With the new Ice Cream season kicking communication as well as providing retailers with the right o on New Year’s Day, we know that your customers won’t tools in store to help maximise growth potential. want to spend a single day without a Wall’s Ice Cream in 2020.

FULL STORY: P20

1: Based on selling at the recommended retail price: accounts for promotional plan & illustrative electricity prices. Based on MAT to 17.12.17 selling 9 impulse and 3 take home ice creams per day, not including cabinet cost. 2: Nielsen MAT 25th Jan 2020 ( value share of Handheld Singles) 2 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 3 ICE CREAM BESPOKE ICE CREAM BESPOKE W Wa t PaInT

Going back in time t u‚ In ƒA †’s! at Eden Camp

The fun and Carte D’Or at bright kiosk at Light Water M & D’s Valley The Carte D’Or Ice Cream Parlour at Bay Café O cToRs by Amy Parsons- Dempster Our bespoke project is getting bigger and a a Th He T better every year. In 2019 we completed bespoke work at 93 o EvYtNg  d sites across the UK. This can range from anything from full shop Rep will be able to help. ball rolling, going from The Ark at fi ts to kiosk wraps and You can discuss and visual to installation! BESPOKE AT A GLANCE bespoke menu boards. Poole Park let them know what We understand our We want to paint the UK you are after, they customers are very busy Contact your local Rep to in Wall’s! If our standard will then submit these so we will arrange a POS isn’t quite working discuss what you are after. details as a brief. Once site survey on a day to for you, we can create Trafalgar Square the brief is received, suit you. Once we have bespoke POS to suit you. Brief given to Design Agency. Kiosk we will work with the received the survey, We understand that all design agency to create fi nal artwork can be of our customers are visuals of designs that created. Then it is Go Visuals supplied for you to diŒ erent, and one type we think will work for Go Go! We will print and give your feedback. of POS does not fi t all. you. Once we have book in with you for This is where bespoke these back we will send installation. comes in to play. Survey of your site arranged. to you for feedback. We This is available to all understand things aren’t Our customers are at types of customers - Final Bespoke artwork created. always perfect, so we the heart of everything big and small. If this can amend the design we do and this is just is something you are until it suits you! Once one way in which we Print and book in installation. interested in your local approved we can get the can show it! 4 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 5 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE

150+ EXPERTS WE OWN THE DEDICATED TO SUPPORTING wKInG OsY BIGGEST ICE THE SALE OF ICE CREAM CREAM BRANDS THROUGHOUT wIt Re IlS R THE UK oR 9 yeS MADE IN THE Even today you FULL STORY, P7 might see a tricycle GLOUCESTER during the summer, if you keep your eyes peeled. FACTORY UNIQUE CABINET & EST. 1922 VISIBILITY INVESTMENT

The Wall’s factory in 1960

Wall’s we have been making Ice Cream for almost 100 years. But surprisingly enough, we weren’t always making ice cream. It all started from a snack during the summer. & Sons started making tricycles on the road of di erent names in butcher’s shop in St So, he decided to ice cream. It was then increased from 10 in each one. But whatever James` Market in . experiment and started that Wall’s was born and 1922 to 8500 in 1939. you want to call us, you’ll T. Wall & Sons Ltd had serving up delicious ice our delicious ice creams Even today you might always be able to spot a , BEN & JERRY’S made sausages since cream to cool down the were soon delighting the see a tricycle during the Wall’s Ice Cream thanks to 1786, but in 1913 chairman customers instead. good people of London. At summer, if you keep your our legendary heart logo. AND CARTE D’OR ARE THE Thomas Wall had a eureka fi rst, they made their way eyes peeled. moment to increase But, that idea had to be through the via BIGGEST BRANDS IN ICE summer sales and save put on ice. It wasn’t until horse and cart and then Wall’s ice creams are now CREAM IN THE UK1 the jobs of his employees. 1922 – after World War One by our famous ‘Stop Me sold in over 50 diŽ erent He realised that sausages – that ice cream was back and Buy One’ tricycles. countries around the FULL STORY, P6 FULL STORY, P8 aren’t the most refreshing on the menu and T. Wall The number of Wall’s world. We go by all sorts 1: BNielsen Total Coverage Value MAT 25th Jan 2020 6 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 7 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE WE OWN THE BIGGEST ICE CREAM BRANDS 150+ EXPERTS DEDICATED TO SUPPORTING THE IGG t lLIN pReIUm SALE OF ICE CREAM THROUGHOUT THE UK gn Is He O.1 2 Ic CrM An In He k 1 I CaM rAn‚ 150 DEDICATED SALES PERSONS 20,000 Cornetto Is the UNIQUE STORE 6 No.1 bS rA No.1 cones brand VISITS I tH uK3 NO.2 ICE BRAND IN THE UK4

BEN & JERRY’S SELLS AT ALMOST TWICE THE RATE OF HAAGEN DAZS BRAND 5

rReIn Th AuEn Ci oF ItIa GeT OrIgnated In 1958 15DIRECT YOUR NO.1 WHOLESALERS WATER ICE BASED BRAND7 SECOND 60ARY 7% F ­€E Ic CrM ƒIn„ Es †A­‡go‰Š Is oH8 WHOLESALERS

1: Nielsen Value & Units Total Coverage MAT 25th Jan 2020 2: Nielsen Value Total Coverage MAT 25th Jan 2020 Premium= all ice cream tubs c.900ml-1L 3: Nielsen Total Coverage Value MAT 25th Jan 2020 4: Nielsen Total Coverage Value & Units MAT 25th Jan 2020 5: Nielsen Total Cov Luxury Tubs MAT 25 Jan 2020 (Value ROSw of B&J 1.94x Haagen Dazs 6: Nielsen, Total Coverage, Total Filled Cones Value Sales MAT 25th Jan 20 7: Nielsen,Total Market, Value Sales, YTD to 21.07.18 8: Kantar WP,OOH, 7,500 Panellists, February 2018 8 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 9 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE T  PFe w UNIQUE CABINET AND VISIBILITY INVESTMENT t Se Ic CrM 1. BRING ICE CREAM TO TOP OF MIND 2. PLACE YOUR CABINET IN ATTRACT A VISIBLE LOCATION 1 Tr fM BiT Capture attention from a distance. Draw customers in and make them think “Oooooooh...... Ice cream”

3. SHOW YOUR RANGE FOR EASE OF NAVIGATION 4. STOCK THE CORE AND KEY NEW PRODUCTS ENGAGE 5 Tr fM BiT Engage and entice. Outside or in-store make them think “Mmmmmmm ice cream, but which one?” Open/Closed A board sign

5. STOCK PRODUCTS ALL YEAR ROUND

ACTIVATE SELL EXTEND SELL

Follow the ‘perfect way to 2 Tr Stock up sell ice cream’ guidelines Watch out and take for season fM BiT advantage of extension Help consumers choose 1. Rangeboard WTH IN SALES season starter promotions which Ice Cream they promotions 2. Impulse Strip GRO want. and concise range and pricing. 3. Basket labels Make sure to answer; “Where is it? 4. Close the Lid How much?” stickers

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 5. Product Stickers 2020 EDITION WALL’S ICE CREAM 11 UNIQUE CABINET AND VISIBILITY INVESTMENT W cOs A cIn fM ? 3 yeS To o er more security for the customer W Ca OfR yo : wRaY (labour and parts)

C pE‚ItI„ GeGett your WaWall’ll’s cabinet withwith prices startinstartingg Fe PIcEs from £349£349 + VAT S‚cž DŽlœ A†‡eD ‰aL  Environmentally Conscious * Direct contact with Wall’s A„ŽiLl SvIŒs Refrigeration Solutions

LŽdING IN†”sT S ‚ŽnD En„IR–m d EaL˜ FIeN†šy ŒŽbI  tœ For more details please contact your wholesaler or call Wall’s Refrigeration Solutions on 0161 888 1466 www.wallsrefrigerationsolutions.com *Orders/ Warranty subject to Unilever UK terms of business. For details please visit www.wallsrefrigerationsolutions.com/terms-and-conditions 12 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 13 ICE CREAM SALES OPPORTUNITIES ICE CREAM SALES EXPERTISE OR St UmR

Planet Ice Cream Carte D’Or kiosk

1€ Ic CrMs1 w E †Ld V ‰ †Co‹Œ! ICE CREAM IS PERFECT FOR EVERY MOMENT

TASTY & GOOD ICE CREAM OFFERS GREAT CASH MARGINS!

Selling ice cream Ice cream is a great product to sell. can help drive Compared with other snacking footfall mE E V options Ice Cream has the higher retail sales value. INDULGEINDULGE MYSELMYSELFF On top of that if you stock up the cabinet with great season start promotions, 39% profi t on return can be easily achieved. It means approximately £6000 additional profi t annually1. tO1: Based on selling at the recommendedIC retail price: accounts forc promotional plan & illustr ative electricity prices. Based on MAT to 17.12.17 selling 9 impulse and 3 take home ice creams per day, not including cabinet cost. REFRESHING BOOST TOP TIPS FOR SELLING MORE ICE CREAM 4. SˆCk He Esˆ SeErS L PPl Kn  E„E Keep the cabinet full with the best selling products and also newly introduced products. QUICK HUNGER FILL 1. yo Se Ic Cr­M 3. n†IgIoN Use visibility items such as Use visibility items to pavement signs, parasols, help your customers to etc. to remind the customers fi nd the right product for 91% OF THE BRITISH you sell Ice Cream. themselves. POPULATION WILL BUY ICE 2 CREAM DURING THE YEAR . T ghT SCk IcE rE 29% of ice cream sales were between CIn l AtIoN 5. a yR UnD 3 2. November & February in 2019 . FAMILY Ice Cream is eaten all year round. The great news is that Ice Cream can Your cabinet is the most e ective TREATS way to attract your customers, In fi rst quarter kick o† the season by stocking drive footfall and incremental sales to so make sure you locate it in the your cabinet with great season starter promotions your store all year round. most visible place in your store. and get ready for Easter. In the last quarter, keep Even consider placing it outside your cabinet active with season extension o† ers 1: Kantar Food On the Go Panel L12 WE 11.09.16 2: Kantar 52 w/e data to 29th Dec during the summer months. and keep selling throughout the year! 3: Nielsen total cov MAT 28th Dec 2019 14 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 15 WHY SELL WALL’S ICE CREAM WHY SELL WALL’S ICE CREAM

Wall’s continues to OTHER 9  T T 1 IC c Am lead the UK Ice Cream WALL’S REPRESENTS 1 category, having 3/4 71% OF ALL OOH of the market with its 1 core range of products BOOKER 4% IMPULSE SINGLES including Magnum 4% Classic, Magnum White MARS A  M e  W l’S Chocolate, , Twister, Exotic 6% and Feast.

Wall’s also adds value to its range every year FRONERI with new products like 1®% the release of Magnum White Chocolate & Cookies, which was the No.1 new product in total market and in the out of home 7«% market in 2019.2

MAXIMISE YOUR SALES BY STOCKING THE TOP IMPULSE SELLERS WALL’S ICE CREAM CONTINUES TO GAIN MARKET SHARE IN THE LAST 4 YEARS3

1. AgM As C 2. AgM €‚It ch Ol ‡E 3. AlIp‹Œ o ‘NgE

ce cream AL IC MARKET TOT

4. ICe Re  5. AgM €‚It Ch Ol ‡E 6. ‡Wi‡E ’S & ŒOk–S ALL W SHARE IN OOH MARKET

2017 2018 2019

7. ¤Ol¥O ¦Ot– 8. Ea‡ o Gi‘L 9. AgM ¡ N¢ 1. §In©R ŒN

1: Nielsen,Total OOH Market, Value Sales, YTD 23.11.19 1: Nielsen, MAT Total Coverage Value Sales 25th Jan 2: Nielsen, YTD 28.12.2019. 3: Nielsen,Total OOH Market, Value Sales, YTD 23.11.19 2020 EDITION WALL’S ICE CREAM 17

1 THE NUMBER ONE BESTSELLER IMPULSE ICE CREAM MImIsE yo sEs y Oc Ng “NO.1 IMPULSE SKU 4 YEARS IN A ROW2” T Wl’S EsElR 1 1 MAGNUM WHITE CHOCOLATE CALIPPO ORANGE “AMAZING TASTE**” No.2 No.3 Enjoy the perfect balance Calippo Orange is 4 x of cracking white bigger (RSV) than fruit chocolate and velvety pastilles1 . Made with – the no artifi cial colours playful side of Magnum and fl avours, Calippo pleasure. lollies are a burst ** of orange fun fruit “TIMELESS CLASSIC ” refreshment. I love that the fact that the ice cream is coated with white chocolate though the ice cream is rich and creamy. Also I like that you can tell it’s made “SO COOL with vanilla pods in the ice cream and it looks like ** they put good ingredients (AND GLUTEN FREE) ” in the product. MADDY, July 2019

“CLASSIC AND Naughty treat What’s not to like?! White ** chocolate outside and high THE BEST! ” quality vanilla ice cream inside Jenni, July 2019

UNILEVER’S BEST SELLING 9 ACCOUNT FOR 48% OF ALL UK IMPULSE SALES

Magnum White Solero Exotic: TTwwister: CorneC tto Ben & Jerry's Feast: Chocolate & Cookies: The No.1 adult The 2nd biggest Strawberry: ‘Wich: 8th sku in total No.1 new product in refresh brand1 kids sku1 No.1 fi lled cones Higher weekly impulse market 1 CLASSIC total market and in brand, and strawberry value return on out of home market2 has the highest ROS sales vs Oreo4 within the brand3 1: Nielsen Total Coverage Value MAT 25th Jan 2020 2: Nielsen Total Coverage Value MAT 25th Jan 2020 ** Ocado customer reviews {date range 1: Nielsen Total Coverage Value MAT 25th Jan 2020. 2: Nielsen, YTD 28.12.2019. 3: Financial Data: MAT Dec 2019, Refreshment My Business. UK Only. Penetration: 52 w/e, 8th Dec 2019, GB Handheld Multipack, Kantar. 4: Nielsen MAT Total Cov 25th Jan. 2020 EDITION WALL’S ICE CREAM 19 TAKE HOME ICE CREAM

Ben & Jerry’s makes Ben & Jerry’s up 33% of total has the top Convenience Dessert 2 luxury ice sales and 42% of Luxury 2 creams Ice Cream sales . The 3 most popular fl avours; Cookie Dough, No. Chocolate Fudge Premium Ice Cream Brand 1 1 Brownie and Phish Food 1 account for 22% of & Vanilla Ice Cream product No.1 No.2 convenience tub sales3.

Ben & Jerry’s enjoy all year round sales - 46% of sales over Winter and 54% in Summer4. Total market sales of Ben & Jerry’s is twice that of No.1 Tub Ice our nearest competitor5.

Cream Brand1 by our Ben & Jerry’s Correspondent

inHalal foods are the UK manufactured in special conditions to exacting standards in order to comply with Islamic Cup, Ben & Jerry’s Topped law. It is an o ence HFA APPROVEDSalted Caramel Brownie, under Islamic law to Ben & Jerry’s Topped consume any products HALAL FOOD AUTHORITY for us to indicate which certifi cation needs to be Jerry’s Cookie Dough, Ben & Chocolate Cookie Dough which have not been of our products are Halal. issued by an external Halal Jerry’s Caramel Chew Chew, Caramel, Ben & Jerry’s manufactured to Halal In order to be able to Certifi cation Body (HCB). Ben & Jerry’s Half Baked, Blondie Brownie and Cone standards. That’s why claim Halal on Food and Ben & Jerry’s Chocolate Ben & Jerry’s Phish Food, Together are all Halal it’s of utmost importance Beverage products, a Halal Fudge Brownie, Ben & Ben & Jerry’s Peanut Butter certifi ed Ice Creams.

TAKE HOME GREAT SALES

Viennetta is the Wall’s Soft Scoop Vanilla Magnum Classic Multi Swedish Glace Vanilla Ben & Jerry’s Made with sustainably sourced No.1 Family Dessert is the No.1 Standard Pack is No.1 Take Home is the No.1 sku in Moo-phoria! Chocolate 2 Ice Cream based on Ice Cream6 Ice Cream6 convenience (RSV)7 Cookie Dough is the Vanilla from Madagascar value sales6 biggest low cal sku in 8 1:Nielsen Total Coverage Value MAT 25th Jan 2020. 2:Nielsen, MAT Total Convenience 25th Jan 2020. 3:Nielsen MAT 25th Jan 2020. 4:Nielsen, value sales mat total convenience 25th Jan convenience 2020. 5: Nielsen, value sales mat total convenience 25th Jan 2020?. 6:Nielsen MAT Total convenience Value Sales 25th Jan 2020. 7:Nielsen MAT Total convenience Value Sales 25th Jan. Nielsen, Total Market, Value Sales, MAT 18.01.2020 8:Nielsen MAT Total convenience Value Sales 25th Jan 2020. 20 2020 EDITION WALL’S ICE CREAM IMPULSE ICE CREAM

The premium GN LnCs Ice Cream brand unveils Magnum Ruby, featuring the newly GN Ry th discovered 4 C cO tE IcE rE chocolate fl avour Magnum, the world’s authority on ice cream and chocolate, is the fi rst ice cream brand in the world to pair Ruby chocolate NEW with ice cream. Magnum Ruby, a brand new, unique addition to the range is o ering pleasure seekers the opportunity FOR to indulge in a completely new taste experience. The much 2020 anticipated ice cream is sumptuously coated in the recently discovered fourth type of chocolate, Ruby. The biggest innovation leading manufacturer of chocolate in decades by in the chocolate world high-quality chocolate chefs and chocolatiers. Ruby Chocolate since White Chocolate with over 175 years of Since its launch, this was discovered 80 years expertise. Magnum Ruby new chocolate has been - the greatest ago, Ruby chocolate is the took more than 10 years introduced in Asia Pacifi c, breakthrough in fourth chocolate fl avour, to develop. The exciting Europe, the Middle East chocolate! following the well- new fl avour and colour and South Africa by both established Dark, Milk and tone are naturally present consumer and artisanal smoothness of white o‘ ering a really unique White chocolates. With in the ruby bean creating brands in confectionery, with and completely new taste a delicate berry taste, it a new dimension of taste desserts and biscuits. a luscious raspberry experience. gets its unique pink colour and fl avour in chocolate: Magnum is the fi rst ice sauce swirl and is coated from the ruby cacao bean a tension between berry cream brand in the world in exclusive ruby Magnum The new range is brought and is free from artifi cial fruitiness and luscious to pair ruby chocolate chocolate, just what to life through eye- colours and additives. smoothness. with ice cream allowing pleasure seekers expect catching, ruby-coloured Ruby chocolate was Ruby chocolate is people to try the delicious from the luxury ice-cream packaging, featuring crafted by Barry considered as one of the combination. Magnum brand. Ruby chocolate is intricate gold foil detail. Callebaut, the world’s greatest breakthroughs in Ruby combines the rich not bitter, milky or sweet,

INDULGE IN A COMPLETELY NEW TASTE EXPERIENCE 2020 EDITION WALL’S ICE CREAM 23 IMPULSE ICE CREAM A UxIo ga Ic Cr M wItH 10% LeURe Vegan pleasure seekers take note... there’s a Magnum Ice Cream for those precious moments of indulgence. Our latest creation is a velvety, plant-based vegan ice cream covered Why miss out if you in delicious cracking vegan chocolate couverture crafted in choose to follow a Belgium by expert chocolatiers. Vegan lifestyle? At Magnum we use high quality, responsibly sourced cocoa beans from Rainforest Alliance Certifi ed™ farms. And for those choosing to follow a vegan diet, our delicious new ice cream stick is no di erent. We have even made sure this treat is certifi ed as Vegan by the European Vegetarian Union. After all, why should you miss out if you choose to follow a Eo Vegan lifestyle? Y Let’s start from the Impulse with crunchy moment of pure pleasure. outside working towards almond pieces for So whether you’ve had a ga the centre. Dipped in an even nuttier, rich long day out with friends the vegan version of indulgence. Experience or you’re simply seeking our signature Magnum the unmistakable Magnum a moment of pleasure, a cracking chocolate, “crack” as you bite into Magnum Vegan ice cream you will fi nd a delicious the unrivalled rich fl avour can be a perfect addition ice cream made with of vegan couverture and to a well-balanced vegetable protein, with uncover the delicious, lifestyle. After all, we want a creamy balanced creamy vegan ice cream to make sure you can fl avour. And the pleasure beneath the surface. From experience all the pleasure doesn’t stop there... In the moment you unwrap a of Magnum, because a day 2020 you can also try Magnum Vegan, to the last without pleasure is a day Magnum Vegan Almond heavenly bite, indulge in a lost. GAn BgEr W‰ p€ C‹IlLi I€ tHe Wƒ T gO! 2020 EDITION WALL’S ICE CREAM 25 cIp IMPULSE ICE CREAM lELe

When we come together, we can make the world N a sweeter place For 40 years we’ve been point in history. People working to make the world are fl eeing the e“ ects of a better place. Here at Ben climate change, poverty, & Jerry’s our Social Mission violence, and war, but drives us to advance equity, they want what we all opportunity and justice for want: a safe place to call marginalised communities home, happiness and all over the globe. peace for their families. And there are things we Of course, we don’t do it can all do. alone. Doesn’t matter if it’s conjuring up a new We don’t have all the favourite fl avour or fi guring answers, but we think out how best to support, for we know how we can example, LGBTQ equality, begin. Will you stand over the years we’ve found with us? cA

that we work best when Together we can ensure we work together—with safety and security members of our own team, for some of the most with allies in the NGO world, vulnerable people in the with other businesses, and world. with you! And right now, the world is facing a challenge People seeking asylum that can only be solved if we and refugee status all work together. are our neighbours, friends, and family. And 68.5 million people, from all when someone in our across the globe, have been community needs us, forcibly displaced from their we all pitch in, we all… homes—more than at any cone together.

28 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 29 PLANOGRAMS CONVENIENCE PLANOGRAMS LEISURE

It’s important Vista 6 & Vista 12 to stock the gh StK = SuRb Al ! right range to NEW NEW maximise your

impulse sales NEW NEW during the summer months.

NEW NEW NEW

NEW NEW NEW NEW NEW NEW NEW

NEW m€‚E mƒEy Maxivision Slim 12 Maxivision 18

Vista 12 Vista 18 Over half of people fail to make an NEW NEW NEW intended purchase because stores NEW Maxivision 18 don’t have the brand they want to buy available.

NEW pNoAm He yo Se mE­

Vista 18 NEW

NEW We recommend you stock the NEW NEW NEW top selling lines, one product per basket.

NEW NEW NEW Remove slower selling lines from the cabinet to stop them tying up your freezer space and therefore Maxivision Slim 12 your money! NEW 30 2020 EDITION WALL’S ICE CREAM

FREEZ FREEZER CABINETS ER WALL’S 2020 CABINET 3 YEAR W A 3 YEARS* FULL WARRANTY BUNDLE DEALS R R A N T Y ON ALL OF OUR CABINETS (PARTS & LABOUR INCLUDED) Call 0161 888 1466 or email [email protected]

QUEUE 6 Vista 6 Vista 12 LED Vista 18 LED ECONIC 12

£349 £399 £499 + VAT + VAT + VAT DIMENSIONS (MM) DIMENSIONS (MM) DIMENSIONS (MM) DIMENSIONS (MM) DIMENSIONS (MM) Queue 6 - 6 Basket Vista 6 - 6 Basket Vista 12 - 12 Basket 751(W) X 461(D) X 825(H) 680(W) X 650(D) X 880(H) 1000(W) X 650(D) X 880(H) 1500(W) X 650(D) X 880(H) 1257(W) X 707(D) X 957(H) 751(W) x 461(D) x 825(H)mm 680(W) x 650(D) x 680(H)mm 1000(W) x 650(D) x 880(H)mm 1.4KW/24H 1.6KW/24H 2.1KW/24H PAY PAY PAY PAY PAY AT AT AT AT AT £459 +V £499 +V £659 +V £799 +V £749 +V + Ice cream + Ice cream + Ice cream + Ice cream + Ice cream worth over worth over worth over worth over worth over

£285 *RRP £350 *RRP £510 *RRP £610 *RRP £610 *RRP £599 £599 £1999 + VAT + VAT + VAT SLIMLINE MAXIVISION GEN V Econic 12 - 12 Basket Vista 18 - 18 Basket SlusSl hh2b 2 barrel MAXIVISION GEN V 1257(W) x 707(D) x 957(H)mm 1500(W) x 650(D) x 880(H)mm 400(W) x 580(D) x 87mm WALL’S TOP SELLING 2KW/24H 4.5KW/24H 10.32KW/24H ICE CREAMS1

DIMENSIONS (MM) DIMENSIONS (MM) 854(W) X 833(D) X 1366(H) 1304(W) X 833(D) X 1366(H) PAY PAY AT AT

£1349 £1499 £2499 +V +V + VAT + VAT + VAT £1,499 £1,599 Gen V Slimline Maxivision - 12 Basket Gen V Maxivision - 18 Basket SlusSl h 3 barrel + Ice cream + Ice cream 854(W) x 833(D) x 1366(H)mm 1304(W) x 844(D) x 1366(H)mm 600(W) x 580(D) x 870(H)mm 5.7KW/24H 7.2KW/24H 12KW/24H worth over worth over

1: Nielsen,Total OOH Market, Value Sales, YTD 23.11.19 For more details please contact your wholesaler £500 *RRP £650 *RRP

*Value of ice cream at RRP+VAT. For the avoidance of doubt, retailers are free to set their own retails prices. Products supplied may di er from those shown, list of actual stock supplied with each freezer or call Wall's Refrigeration Solutions 0161 888 1466 available on request. **3 years warranty is subject to the condition that the branding provided by Unilever remains unchanged 3 years from the date of delivery. We reserve the right to change any of the freezer branding without notice. All values are correct at the time of being printed. Orders subject to Unilever UK LTD terms of business. See www.wallsrefrigerationsolutions.com for details. Wall’s branded freezers are purchased subject to a condition that the customer agrees to stock Wall’s impulse ice cream in 63% of the freezer space and the unit will remain Wall’s branded for 3 years from delivery, however the remaining space can be used for any ice cream of your choosing. Unilever UK LTD. Registered in England & Wales NO 00334527. Registered offi ce: , Springfi eld drive, Leatherhead, KT22 7GR. *T&Cs apply www.wallsrefrigerationsolutions.com 32 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 33 ICE CREAM Soft Serve ICE CREAM Y­€pEeƒ ­„’s †r ‡iPŠ‹ A LOYAL BRAND WITH HIGH MARGIN. MR WHIPPY WAS THE FIRST SOFT ICE BRAND TO LAUNCH SUPPORTING POS AVAILABLE. IN THE UK IN 1958

2 MADE WITH REAL FRUIT JUICE* T No.1 tEr IC bR d WITHOUT ARTIFICIAL FLAVOURS T SINe rV aLrNaIVe <5% SUGAR (EXEMPT FROM SUGAR TAX) 24 KCAL PER 100ML AVAILABLE IN 4 GREAT SINGLE SERVE ICE CREAM N I sLh 1 FLAVOURS: VANILLA, FROM THE NO.1 CONE BRAND CHOCOLATE CHIP, STRAWBERRY AND AVAILABLE IN 5 FLAVOURS... CCARAMEL SaWrRy Lo RPbRy O nGe B cKrRt

Low investment required Calippo Slush No daily cleaning of the machine is great in Manual dispensing arm Leisure

1: Nielsen,Convenience, Value Sales, MAT to 28.07.18. Easy operation 2: Nielsen,Total Market, Value Sales, YTD to 21.07.18. From Concentrate. * 34 2020 EDITION WALL’S ICE CREAM Carte D’Or CARTE D’OR SCOOPING Bespoke

FOLKESTONE’S NEW CARTE D’OR ICE CREAM PARLOUR WHICH IS EVERY DESSERT LOVER’S DREAM As a seaside town Monika by Lauren MacDougall said that Folkestone had Owner Monika Drozd, an abundance of coŒ ee shops but a real lack of 38, said she ‘couldn’t speciality food, including believe’ the positive ice cream. reaction the opening had received from “Scoop ice cream has locals. such a special feeling to it,” Monika commented. “Maybe everyone just loves ice cream?” she “There is just something joked. special in the act of scooping ice creams: the “The response has been look of it, the taste of the absolutely fabulous. fl avours, the ability to People have seen the choose exactly what you transformation of the want. building from the red and black vape shop to It is specially made just a clean, white sparkly for you and I love that. Gelateria. “Two of our newest “I was even surprised ones are bubblegum myself when we saw the marshmallow and fi nished shop and there’s candyfl oss - they’re a hit still more signage to go up with kids they absolutely outside.” love it. SO MANY FLAVOURS TO CHOOSE FROM!

Monika and her team in the parlour

Some 24 fl avours in total are on o er at the parlour, with ten at any given time out on display

Story taken from KentLive Website 36 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 37 CARTE D’OR SCOOPING YOUR PERFECT RANGE CARTE D’OR SCOOPING VISIBILITY

CHOOSE YOUR PERFECT RANGE ATTRACT:

CLEVER & CLEVER 7 THEATRE 13 PROFESSIONAL 18 PROFESSIONAL 24 THEATRE 10

City Flag

SPAGNOLA Café Barrier VANILLA CARAMEL RASPBERRY BROWNIE TOFFEE BANANA SICILIAN PRALINE SORBET FUDGE SPLIT LEMON SORBET Branded Table Parasol

TRIPLE BUBBLEGUM BLUE VANILLA & STRAWBERRY PISTACHIO COFFEE INDULGENT GREEK STYLE CHOCOLATE MARSH- CANDY FLOSS CHOCOLATE CHEESECAKE DARK YOGHURT MALLOW COOKIES CHOCOLATE & HONEY

Branded Chair Beach Flag

Choose your

MINT WHITE HONEYCOMB RUM & RAISIN WHITE favourite CHOCOLATE CHOCOLATE CHOCOLATE & RASPBERRY fl avour RIPPLE ENGAGE: SELL: Stabber Cookies & Vanilla

CONTAINS MILK & WHEAT. MAY CONTAIN EGG, TREE NUTS & SOYA BEANS.

A-Board Branded Combine new Combine Know the Product Sundries fl avours with creamy best place for Stickers traditional and fruity the warm STRAWBERRY fl avours fl avours or cold ice cream fl avour Cone Holder Counter To p Chalkboard FOR THE BEST WAY TO SELL YOUR SCOOPING ICE CREAM FOLLOW THE PLANOGRAM Flavour Labels Clever 7 Clever 10 & Theatre 10 Professional 16-24 Apron

7 Range

Customer 10-13 Range

16-24 Range Warm fl avours Cold fl avours Customer Customer 38 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 39 CARTE D’OR SCOOPING MAXIMISING PROFIT FREEZER CABINETS

MAXIMISING PROFIT Using a 20ml size Carte D'Or Theatre 13 scoop will give 1670(W) x 809(D) x 1329(H)mm you 55 scoops Energy Consumption:13: 22.95 kW/24h WITH CARTE D’OR per 5.5 litre tub SCOOPING FREEZER BEST PRACTICE £2499 + VAT

Ensure that 1. the rims are always PROFITABILITY OF clean OUR ICE CREAM

Keep the Carte D’Or sorbet Carte D’Or ice cream 2. scooping 5.5L price example 5.5L price example area two ALL PRICES Carte D'Or SP6 lines wide PRICE PRICE INCLUDE: DELIVERY, 998(W) x 709(D) x 1335(H)mm UNPACK, POSITION PER TUB PER TUB Energy Consumption:2.1 kW/24h £ £ AND REMOVAL OF 19.36 24.63 PACKAGING Keep scooping £749 + VAT 3.3. to the bottom before moving forward 55 55 SCOOPS SCOOPS PER TUB PER TUB Ensure that 4. the scoop RRP PER RRP PER doesn’t touch * * tub rims SCOOP SCOOP Carte D'Or SP9 when £ £ 1248(W) x 709(D) x 1335(H)mm scooping 2.00 2.00 Energy Consumption:3.3 kW/24h £ £ To preserve 1.31 1. 22 5. the ice cream £899 + VAT decorations, PROFIT PROFIT do not scoop PER SCOOP* PER SCOOP* vertically 79% 73% ESTIMATED ESTIMATED When closing MARGIN MARGIN 6. for the day, PER TUB* PER TUB* always place ALL CARTE D’OR FREEZERS ARE SUPPLIED WITH A SCOOPING KIT the right lid on each fl avour *RRP prices printed are only recommendations. Pricing is at the sole discretion of the Kits contain tub holder collars, retailer. Portion and cost per Carte D’Or scoop is calculated on the estimation of 55 scoop and washpots. scoops from one tub. TLP per case and cost per unit prices are excluding VAT FREE OF CHARGE 40 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 41 ICE CREAM BEN & JERRY’S ICE CREAM BEN & JERRY’S BEN & JERRY’S IS A VALUELED BUSINESS THAT CAN WE MAKE BE A HUGE CATALYST TO STAND UP FOR JUSTICE IN THE BEST MORE THAN 40 YEARS OF SOCIETY AND TRULY CREATE CHANGE IN THE WORLD! ICE CREAM POSSIBLE PEACE, LOVE & ICE CREAM AND USE THE Marriage Equality Climate Justice BUSINESS TO DO GOOD

Fairtrade Ingredients

Ben & Jerry’s has a long history of commit- We think wind energy is great! It’s clean, it’s ment to social justice. We believe that all cheap - and it’s an important part of our clean people deserve equal civil rights and that’s energy mix. In 2018 our Blown Away Campaign, why we work to support the expansion of aimed to get the UK government to lift the ban marriage equality. on onshore wind farms. FSC FROM VERMONT TO THE UK ’S NO.1 DESSERT ICE CREAM1 Social Inclusion Veggie Friendly Packaging

Ben & Jerry’s started in Vermont Biggest brand in the tubs market accounting for 22% in 1978 with a simple goal: make of market sales2 the best ice cream possible and No.1 luxury ice cream tub brand use the business to do good. NOW 42% of luxury value sales3

No artifi cial Dairy cream Lots of chunks colours, fl avours REASONS WHY and milk: and swirls: or emulsifi ers: In 2018 we were part of Together for Refugees, Did you know, all Ben & Jerry’s ice creams are a European campaign aiming to give 100,000 suitable for vegetarians? That’s right! We don’t BEN & JERRY’S refugees per year a safe passage to Europe. use any meat products, including gelatine, etc.

TASTES SO GOOD: More than 50,000 actions taken So grab a spoon and embrace Ben & Jerry’s euphoria, safe in the knowledge that it’s all over the world! vegetarian friendly. 1:1Nielsen, YTD 18.01.2020 2: Nielsen Total Coverage Value MAT 25th Jan 2020 3: Nielsen Total Cov MAT 25th Jan luxury= tubs 500ml 42 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 43 ICE CREAM BEN & JERRY’S PRODUCT PORTFOLIO ICE CREAM BEN & JERRY’S SCOOPING RANGE

CLASSICS How do you like your Here’s the scoop on our 2020 flavours euphoria?

rom fan suggestions, to Flavour Guru’s “let’s SCOOPING RANGE Cookie Dough Chocolate Fudge Phish Food Peanut Butter Caramel Chew see if this works”, Ben 465ml Brownie 465ml 465ml Cup 465ml Chew 465ml ST HAV & Jerry’s iconic tubs MU ES NEW! NEW! are crammed full of the

chunks and swirls you E

know and love, so you S A

just have to grab your E spoon, lift the lid, and Half Baked Birthday Cake Cone Together Netflix & Chilll’d 465ml 465ml 465ml 465ml 465ml get digging! Cookie Dough Chocolate Fudge Vanilla Caramel Chew Chew Phish Food Scoops upon scoops Vanilla ice cream with Brownie Vanilla ice cream Caramel ice cream Chocolate icPEe creamAC upon scoops: chunks of chocolate Chocolate ice cream with a caramel swirl with marshmallow, No spoon Ben & Jerry’s Cookie chip cookie dough and with chocolate & chocolatey covered caramel & chocolatey SOFT CORE TOPPED ‘WICH chocolateyy chunks browo niee pip ecesecese caramel chunks shhaapped fish needed! Dough in a waffle cone. Turns out the best way ‘Wich to top Cookie Dough is ant to have your Ben Cookie W Dough to bottom it too...with & Jerry’s ice cream the 80ml cookies! Say hello to way it was originally MO FIN Karamel Sutra Blondie Brownie Salted Caramel Chocolate Caramel the Ben & Jerry’s Cookie intended? Head into Core 465ml Core 465ml Brownie 465ml Cookie Dough 465ml Dough ‘Wich. one of our locally owned and operated ice cream Strawberry Cheesecake Peanut Butter Cup Double Caramel Cherry Garcia shops and dig into any Strawberry cheesecake Peanut butter ice Brownie Cherry ice cream with MINI POTS of our euphoric ice ice cream with sweetened cream with peanut Caramel ice cream with and dark cream flavours in the strawberry pieces & butter cups saalltteedd carameramel swirrll chocolatey chunks Halal a cookie swirl anddc chochocolo ate browo nin es NEW! way the first scoops were served up by Ben Vegan and Jerry themselves. With exclusive flavours Cookie Dough Chocolate Fudge Vanilla Strawberry Peanut Cone Together Caramel Chew 100ml Brownie 100ml Cheesecake Butter Cup 100ml loaded with chunks and Chew 100ml 100ml 100ml 100ml NEW! swirls plus a range of NEW! your favourites, you can Cookie Dough Cone Together VaV nillanillllaP Peeccaann Non-Dairy Cookies have your scoop swirled S’Wich Up Vanilla ice cream, Blondie on Cookie Dough into a , Vanilla ice cream with Chocolatey waffle Vanilla Ice Cream, Caramel with a cookie decadent in a , a chocolatey cookie cone pieces and Salted Salted Caramel Sauce swirl, cookie dough and or keep it simple in a swirl, chocolatey caramel swirls with Caramelized chocolatey chunks cookie sandwiches & Pecan Chunks NEW! classic cup. cookie dough chunks

Chocolate Cookie Caramel Cookie Dough 465ml Fix 465ml

Chocolate Fudge Peanut Butter & Coconutterly Cookies on Cookie NEW! 100ml Tub Brownie 465ml Cookies 465ml Caramel’d 465ml Dough 465ml NEW! NEW!

Moo-phoria Chocolate Moo-phoria Cookie Dough Chunks Cookie Dough Poppin’ Popcorn Chocolate chip cookie Salted Caramel Chocolate Cherry Poppin’ Popcorn Chocolate Cookie Chocolate ice cream with Buttery brown sugar ice dough chunks Chocolate Fudge Brownie 465ml Garcia 465ml 465ml Dough 100ml chunks of chocolate chip cream with chocolatey Brownie 100ml cookie dough popcorn chunks and sweet & salty caramel swirls 44 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 45 ICE CREAM BEN & JERRY’S PRODUCT PORTFOLIO ICE CREAM BEN & JERRY’S PLANOGRAMS

Beautiful inside: Fill your cabinet with Ben Ben & Jerry’s & Jerry’s products. Counter Top TOP SHELF 1. Chocolate Fudge Brownie (100ml) 2. Cookie Dough (100ml)

MIDDLE SHELF 4. Caramel Chew Chew (100ml) 5. Vanilla (100ml) IMPULSE ICE CREAM 6. Waffl e Cone Together (100ml) NEWNEW ‘Wich Cookie Cookie Dough Chocolate Cookie Chocolate Fudge Dough 80ml 100ml Dough 100ml Brownie 100ml BOTTOM SHELF 1. Moo-Phoria Chocolate Cookie Dough (100ml) 2. Non-Dairy Chocolate Fudge Brownie (100ml) 3. Cookie Dough ‘Wich (80ml)

Ben & Jerry’s Slim TAKE HOME ICE CREAM Upright Cabinet Cookie Dough Chocolate Fudge Phish Food Caramel Chew 465ml Brownie 465ml 465ml Chew 465ml NE W TOP SHELF 1. Cookie Dough (465ml) - 2 rows

SECOND SHELF 2. Chocolate Fudge Brownie (465ml) - 2 rows Cookies on Cookie Chocolate Fudge Peanut Butter & Dough 465ml Brownie 465ml Cookies 465ml THIRD SHELSHELFF 3. Phish Food (465ml) - 1 row NE FOURTH SHELF W 4. Waffl e Cone Together (465ml) - 1 row Chocolate Cookie Salted Caramel Karamel Sutra Dough 465ml Brownie 465ml 465ml FIFTH SHELF 5. Moo-Phoria Chocolate Cookie Dough (465ml) - 1 row

SIXTH SHELF 6. Non-Dairy Chocolate Fudge Brownie (465ml) - 1 row

MUST HAVES BOTTOM SHELF 7. Cookie Dough ‘Wich (80ml) - 1 row Snacking Mini Pots Classics Non-Dairy Moo-Phoria Soft Core 46 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 47 ICE CREAM BEN & JERRY’S CABINETS ICE CREAM BEN & JERRY’S VISIBILITY

BEN & JERRY’S BEN & JERRY’S BEN & JERRY’S BEN & Slim Upright Big Upright Cily Attract JERRY’S Freezer Freezer Freezer FREEZERS ARE ONLY AVAILABLE FREE ON-LOAN SPECIFICATION: How does it work? Dimensions: • Secondary freezers are 450 x 459 x 890mm provided ‘free on loan’ for a minimum of 3 years Energy Use: 1 kW/24 rolling contract. • Maintenance & spare parts will be provided by Unilever. BEN & JERRY’S • Cabinets must contain 100% BEN & JERRY’S Counter products. Top • If termination occurs before 2 years, there will be a charge of £166 (per item)

How do I order? • Ask your business development manager to City Flag (flag and holder) 2.5m Parasol Pavement request a freezer from External Sign Head Offi ce. SPECIFICATION: SPECIFICATION: SPECIFICATION: Point of Sale (base and • You need to know: Type Beach Flag panel) of freezer, Number of Dimensions: Dimensions: Dimensions: Available: freezers, Store address 380 x 540 x 1826mm 698 x 740 x 1035mm 510 x 483 x 1000mm and contact details. • It is subject to commercial Energy Use: 5.4 kW/24 Energy Use: 7.1 kW/24 Energy Use: 2.1 kW/24 viability.

BEN & JERRY’S BEN & JERRY’S Sell Vista 6 Freezer Vista 12 Freezer

SPECIFICATION: SPECIFICATION:

Dimensions: Dimensions: 680 x 650 x 880mm 1000 x 650 x 880mm Energy Use: Energy Use: 1.6 kW/24 2.1 kW/24 Internal Basket Label Set Point of Sale: (set of 8) Scooping Flavour Label Set Call the ice line for rep visit – 03303351879 Maxivision Label Set (set of 8) (set of 16) 48 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 49 ICE CREAM ICE CREAM GROM mE Th NgDi Ts €Ro‚ NaƒRa OgiN

For our Pistachio gelati, we journeyed to the Middle East, where the ancient fruit OUR IMPULSE RANGE Chopped Locust originated, to fi nd pistachios pistachios MONOPORTIONS 130ML with a unique punchy taste. bean gum Egg yolk We selected perfect green Pistachios pistachios for their resinous Sugars Pistachio paste, pistachio & For some time we dreamed of bringing our to White cane sugar, sugar and balsamic qualities and dextrose consumers on the go... We have fi nally succeeded! Mawardi pistachios with hints Milk Cream It’s our best, high quality gelato but now in a more of leather and tobacco to give Fresh whole milk convenient format to enjoy on the go. our gelato a consistently un- Visual only, not representative of the product* mistakable and distinct fl avour. PISTACHIO IS OUR CUSTOMERS’ FAVOURITE1

Pistacchio Crema di Grom Cioccolato Ca è No.1 Ecuadorian chocolate Chocolate FLAVOUR Pistachio Co„ ee THE UK’S NO.1 & meliga biscuits

5% 34% RReIn auEnC 11% cocoa mass? Espresso liquid pistachio co„ ee* IN-HOME GELATO paste It Ia ge To O E  BRAND1 Cioccolato The inside scoop!: GELATO FROM A TRADITIONAL RECIPE In 2019, our Grom MADE WITH GREAT INGREDIENTS *100% Guatemalan co„ ee beans. store at Piccadilly Circus became the o er, without tricks or best-selling Grom Our story starts in 2003 shortcuts. As well as gelato store worldwide! with a gelateria of 25m2 makers, we are curious, OUR in the centre of Turin. Two detail freaks, agriculture Locust SORBETTO friends, one dream: trying nerds and emotional towards bean gum to make the best gelato in food; we have learned all White cane When the fruit is the world. Our products are we know by experimenting, sugar exceptional, you only need Raspberries made with care, choosing making mistakes, tasting four key ingredients to the best that nature can and trying again. Sparea make the best sorbetto. spring water Fruit, Sparea spring water, Crema Di Grom white cane sugar and stabiliser. Unexpectedly Visual only, not representative of the product* pure: as it used to be.

Co ee beans Mango Limone Lampone from Guatemala Mango Lemon Raspberry

28% 50% lemon juice raspberry

Cocoa beans Pistachios from SognatoS in Italia: Grom was born in 2003: with Pistacchio from Ecuador the Middle East a dream of making the best gelato in the world, ttwo best friends sourced the best ingredients aand added nothing else: Il gelato come una volta 1: Nielsen Total Market, Value Sales, MAT 18.01.2020 2020 EDITION WALL’S ICE CREAM 51 ICE CREAM GROM VISIBILITY

Sell: Freezer Price Sticker & Tub Holder

Our freezers – giving you the best Italian style cabinet

Our Most Attract: Window Vinyl Premium Cabinet H T aTaC GA & lL!

Attract: Front Door Sticker Attract & Engage: A-board & Leafl et Booklet

Engage: Freezer New Sticker Sell: Co-Produced Menus Crystal Tower External Dimensions Extra Slim External Dimensions Pop 50 External Dimensions & Strut Card & Spoon Holder 725 x 664 x 1990mm 380 x 542 x 1817mm 490 x 790 x 462mm

Capacity Capacity Capacity 168 pints 63 pints 21 pints Power source Power source Power source 230 V / 50 Hz 230 V / 50 Hz 220 V / 50 Hz

Available only for FOL, subject to availability and commercial viability 52 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 53 T RgE T Rg

MAGNUM KIDS IMPULSE MULTIPACKS IMPULSE MULTIPACKS

NEW NEW NEW NEW PINTS NEW NEW NEW NEW CARTE D’OR IMPULSE TAKE HOME

NEW NEW

BEN & JERRY’S 100ML TUBS ‘WICH NON-DAIRY GROM 100ml IMPULSE TAKE HOME

NEW NEW

465ML TUBS MOO-PHORIA

100ml DESSERTS TAKE HOME NEW NEW NEW

CORNETTO SWEDISH GLACE IMPULSE MULTIPACKS IMPULSE TAKE HOME NEW

CALIPPO SLUSH CORNETTO SOFT Mr. WHIPPY LEISURE SOFT SERVE SOFT SERVE NEW NEW NEW

IMPULSE MULTIPACKS IMPULSE KINDER CLASSICS NEW NEW CL 03 35 17  s Ak O  Ic C a Ex Rt Nd Rd t­€Ay! 54 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 55 IMPULSE ICE CREAM PRICE LIST TAKE HOME ICE CREAM PRICE LIST

PRODUCT PACK SIZE UNITS PER CASE RRP PER UNIT MAGNUM PINTS Cornetto Classico 120ml 24 £1.40 CLASSIC PRODUCT PACK SIZE UNITS PER CASE RRP PER UNIT IMPULSE Cornetto Strawberry 120ml 24 £1.40 Ben & Jerry’s Birthday Cake 465ml 8 £5.49 WHITE CHOCOLATE Ben & Jerry’s Caramel Chew Chew 465ml 8 £5.49 Cornetto Mint 120ml 24 £1.40 Ben & Jerry’s Chocolate Fudge Brownie 465ml 8 £5.49 UNITS DOUBLE CHOCOLATE DELUXE PRODUCT PACK SIZE RRP PER UNIT Cornetto Mermaid NEW 120ml 24 £1.50 PER CASE Ben & Jerry’s Cookie Dough 465ml 8 £5.49 Swedish Glace To ee Cone 105ml 24 £2.00 DOUBLE SALTED CARAMEL Ben & Jerry’s Peanut Butter Cup 465ml 8 £5.49 Magnum Classic 110ml 20 £1.90 Solero Exotic 90ml 25 £1.40 DOUBLE DARK CHOCOLATE Ben & Jerry’s Phish Food 465ml 8 £5.49 Magnum White Chocolate 110ml 20 £1.90 Feast Chocolate 90ml 35 £1.00 & RASPBERRY Ben & Jerry’s Netflix & Chilll’d NEW 465ml 8 £5.49 Calippo Orange 105ml 24 £1.10 Magnum Almond 100ml 20 £1.90 NEW DOUBLE CHOCOLATE Ben & Jerry’s Cone Together NEW 465ml 8 £5.49 Magnum Mint 100ml 20 £1.90 Calippo Lime NEW 105ml 24 £1.10 & STRAWBERRY Ben & Jerry’s Moo-phoria Chocolate Cookie Dough 465ml 8 £5.49 Calippo Cola NEW 105ml 24 £1.10 Ben & Jerry’s Moo-phoria Poppin’ Popcorn NEW 465ml 8 £5.49 Magnum Ruby NEW 90ml 20 £2.00 Kinder Bueno Cone 90ml 30 £1.40 Ben & Jerry’s Non Dairy Chocolate Fudge Brownie 465ml 8 £5.99 Magnum Double Caramel 88ml 20 £2.00 PACK UNITS RRP SIZE PER CASE PER UNIT Ben & Jerry’s Non Dairy Peanut Butter & Cookies 465ml 8 £5.99 Magnum White Chocolate Ben & Jerry’s Non Dairy Cookies on Cookie Dough 465ml 8 £5.99 90ml 20 £2.00 440ml 8 £4.00 NEW & Cookies

Magnum Vegan Classic 90ml 20 £2.00

Magnum Vegan Almond NEW 90ml 20 £2.00

PRODUCT PACK SIZE UNITS PER CASE RRP PER UNIT COMING TO A FREEZER NEAR YOU! Haribo Push-Up 85ml 30 £1.40 Twister Strawberry, Pineapple, Lemon & Lime 80ml 35 £1.10 Twister 3ster NEW 70ml 35 £1.10 Gelato & Sorbet Mini Milk Vanilla, Chocolate, Strawberry 35ml 44 £0.60 Cioccolato Crema di Grom Caffé Limone VANILLA Pistacchio Vaniglia Lampone Mango INDULGENT CHOCOLATE PRODUCT PACK SIZE UNITS PER CASE RRP PER UNIT STRAWBERRY Vanilla 650ml 6£1.84 PACK SIZE UNITS PER CASE RRP PER UNIT Viennetta Mint 650ml 6£1.84 UNITS UNITS PACK UNITS RRP 460ml 8 £6.99 PACK PACK SIZE PER CASE PER UNIT PRODUCT PER PRODUCT PER RRP Viennetta Neapolitan NEW 650ml 6£1.84 SIZE SIZE PRODUCT PACK SIZE UNITS PER CASE CASE CASE PER UNIT 1 Litre6 £4.12 Soft Scoop Vanilla 1.8 Litre6 £2.00 Carte D’Or Vanilla 100ml 24 Grom Cioccolato 130ml 16 Ben & Jerry’s ‘Wich Cookie Dough 80ml 20 £2.00 Soft Scoop Vanilla Light 1.8 Litre6 £2.09 Carte D’Or Chocolate 100ml 24 Grom Crema Di Grom 130ml 16 Ben & Jerry’s Non Dairy Chocolate Fudge Brownie100ml 12 £2.00 Swedish Glace Smooth Vanilla 750ml 6 £2.99 Carte D’Or Strawberry 100ml 24 Sognato In Italia Grom Pistacchio 130ml 16 Swedish Glace Vegan Ben & Jerry’s Moo-phoria Chocolate Cookie Dough 100ml 12 £1.60 500ml 8 £3.50 Ben & Jerry’s Cookie Dough 100ml 12 £1.60 Blueberry NEW Swedish Glace Vegan £1.25 RRP PER UNIT Ben & Jerry’s Chocolate Fudge Brownie100ml 12 £1.60 500ml 8 £3.50 RRP PER UNIT £2.99 Cinnamon To ee NEW Ben & Jerry’s Caramel Chew Chew 100ml 12 £1.60 Ben & Jerry’s Vanilla 100ml 12 £1.60 IL GELATO COME Ben & Jerry’s Strawberry Cheesecake100ml 12 £1.60 VIP’s ONLY UNA VOLTA Ben & Jerry’s Cone Together NEW 100ml 12 £1.60 MULTIPA CKS PACK UNITS RRP PER PRODUCT SIZE PER CASE UNIT SCOOPING ICE CREAM PRICE LIST 4MP Magnum Classic / Almond / White Chocolate 400ml 10 £3.69 Mint / Salted Caramel 3MP Magnum Double Caramel / Double Raspberry Double Mocha / Double Chocolate & Strawberry NEW / Vegan Classic / 270ml 10 £3.69 SCOOOOPP FLAVOUR Vegan Almond NEW / Ruby NEW Carte D’Or ScoopingScooping StrawberryStrawberry CheesecakeCheesecake CarteCarte D’D’OOrr ScoopingScooping VVaanillanilla Glazed Almonds & Salted Caramel MULTIPACK 6PK CarteCarte D’D’OOrr ScoopingScooping StrawberryStrawberry CarteCarte D’D’OOrr ScoopingScooping Pistachio White Chocolate & Cookies Classico // Strawberry CarteCarte D’D’OOrr ScoopingScooping TrTripleiple CChocolathocolate CarteCarte D’D’OOrr ScoopingScooping WhiteWhite ChocolateChocolate 6MP Magnum Mini Mixed UNITS RRP (Classic & White Chocolate & Almond / 330ml 6 £3.89 PACK SIZE CCartearte DD’’OOrr SScoopingcooping MMintint CChocolatehocolate CarteCarte D’D’OOrr ScoopingScooping Banana SplitSplit *330ml*330m cup PER CASE PER UNIT 6MP Twister Mini 8MP Twister Mini Classic & Mint) (Mixed Orange and Lemon & Lime) (Strawberry, Pineapple, Lemon & Lime) TUBTUB SIZESIZE Carte D’Or ScooScoopingping RaRaspberryspberry SorbeSorbett Carte D’Or ScoopingScooping Sicilian Lemon SorbetSorbet 540ml 6 £3.49 6MP Magnum Mini 5.55.5 LITRELITRESS CarteCarte D’D’OOrr ScoopingScooping ToToffeeffee Fudge 330ml 6 £3.89 UNITS RRP UNITS RRP CCartearte DD’’OOrr SScoopingcooping CCaramelaramel (Classic / White Chocolate / Almond) PACK SIZE PACK SIZE PER CASE PER UNIT PER CASE PER UNIT CCartearte DD’’OOrr SScoopingcooping HoneHoneycombycomb CarteCarte D’D’OOrr ScoopingScooping CoffeeCoffee 6MP Magnum Mini Ruby NEW 330ml 6 £3.89 480ml 6 £2.79 400ml 6 £2.79 CCartearte DD’’OOrr SScoopingcooping Bubblegum MarshmalloMarshmalloww CarteCarte D’D’OOrr ScoopingScooping SpagnolaSpagnola CherryCherry CCartearte DD’’OOrr SScoopingcooping Blue CCandyflandyfl oss CarteCarte D’D’OOrr ScoopingScooping PralinePraline RRP PER CarteCarte D’D’OOrr ScoopingScooping IndulgentIndulgent Dark ChocolateChocolate PPORORTTIIONON CCartearte DD’’OOrr SScoopingcooping Browniowniee CarteCarte D’D’OOrr ScoopingScooping GrGreek StyleStyle YYooghurtghurt & HoneHoney £2.00£2.00 CarteCarte D’D’OOrr ScoopingScooping VVaanillanilla & CChocolatehocolate CookieCookiess CarteCarte D’D’OOrr ScoopingScooping Rum & RaisinRaisin CarteCarte D’D’OOrr ScoopingScooping WhiteWhite ChocolateChocolate & RaspberryRaspberry RippleRipple Strawberry • Lemon Raspberry • Orange CL 03 35 179 Blackcurrant

UNITS RRP Vanilla UNITS RRP UNITS RRP PACK PACK PACK t Sp K a Ic Cr M Pe a oEr Od€! PER PER PER PER Chocolate Chip PER PER SIZE SIZE SIZE CASE CUP* CASE CONE Strawberry CASE CONE 5 Ltr2£2.50 1 Ltr12£1.80 Caramel 145ml 15 £1.80 All prices correct at time of printing. BREAKING NEWS 2020 EDITION WALLSICECREAM.COM W L’s UsIn Le o 22 UNILEVER HAS ALWAYS BEEN A PURPOSE DRIVEN COMPANY. TODAY OUR PURPOSE IS SIMPLE BUT CLEAR TO MAKE SUSTAINABLE LIVING COMMONPLACE

The Unilever Sustainable Living Plan sets out to decouple our growth WALL’S 2.5M PARASOL WALL’S 1.8M PARASOL from our environmental footprint, while increasing our positive THIS PRODUCT THIS PRODUCT social impact. WAS MADE WAS MADE USING USING Our Plan has three big goals we need to achieve – one of * * which is reducing our 144 rPET 34 rPET environmental impact. In order to make this BOTTLES BOTTLES happen, Wall’s Ice Cream has initiated the Plastic Attack movement! In Europe each year more than 1 million Kilograms of virgin plastic is WALL’S BEACH FLAG WALL’S BIN bought for key visibility items. Unilever’s ambition is to make our THIS PRODUCT THIS PRODUCT key visibility materials WAS MADE USING WAS MADE USING out of post consumer recycled materials. * * To this end, our fi rst 3 rPET 16 rPET milestone is ensuring 100% PCR in Europe this BOTTLES BOTTLES year and 30% globally. By 2021 our goal is to have 100% from PCR.

*RECYCLED PET PLASTIC

ALL POS ITEMS CREATED IN 2020 ARE EITHER 100% RECYCLABLE OR MADE FROM RECYCLED MATERIAL