PRINTED ON 100% WALLS RECYCLED STREET JOURN’AL PAPER WE’RE PASSIONATE ABOUT ICE CREAM ICE CREAM HAS COMMITMENT REALLY GREAT TO SOURCING CHOCOLATE CASH MARGINS1 P13 ETHICALLY P23 2020 EDITION WALLSICECREAM.COM Welcome to an exciting new Ice Cream Season for 2020. We are so Every Day is an proud to be representing the best Ice Cream brands in the UK which cover a massive 71% of the total UK Handheld singles ice cream Ice Cream Day 2 market . This refl ects how much our consumers love our brands in the UK by Wall’s Ice Cream Team and enjoy eating our Ice Cream. As an important impulse purchase, Ice Cream is able to Ice Cream o ers retailers great cash margins, better than generate huge footfall potential. Therefore, as a business, any other snacking options. we are committed to helping our partners unlock the sales In 2020, we have bigger and bolder plans for our amazing new opportunities the category presents. We are investing products and cabinets all coordinated by our experienced signifi cantly in attracting shoppers through out of home fi eld operation team. With the new Ice Cream season kicking communication as well as providing retailers with the right o on New Year’s Day, we know that your customers won’t tools in store to help maximise growth potential. want to spend a single day without a Wall’s Ice Cream in 2020. FULL STORY: P20 1: Based on selling at the recommended retail price: accounts for promotional plan & illustrative electricity prices. Based on MAT to 17.12.17 selling 9 impulse and 3 take home ice creams per day, not including cabinet cost. 2: Nielsen MAT 25th Jan 2020 (Unilever value share of Handheld Singles) 2 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 3 ICE CREAM BESPOKE ICE CREAM BESPOKE W Wa t PaInT Going back in time t u In A ’s! at Eden Camp The fun and Carte D’Or at bright kiosk at Light Water M & D’s Valley The Carte D’Or Ice Cream Parlour at Bay Café O cToRs by Amy Parsons- Dempster Our bespoke project is getting bigger and a a Th He T better every year. In 2019 we completed bespoke work at 93 o EvYtNg d sites across the UK. This can range from anything from full shop Rep will be able to help. ball rolling, going from The Ark at fi ts to kiosk wraps and You can discuss and visual to installation! BESPOKE AT A GLANCE bespoke menu boards. Poole Park let them know what We understand our We want to paint the UK you are after, they customers are very busy Contact your local Rep to in Wall’s! If our standard will then submit these so we will arrange a POS isn’t quite working discuss what you are after. details as a brief. Once site survey on a day to for you, we can create Trafalgar Square the brief is received, suit you. Once we have bespoke POS to suit you. Brief given to Design Agency. Kiosk we will work with the received the survey, We understand that all design agency to create fi nal artwork can be of our customers are visuals of designs that created. Then it is Go Visuals supplied for you to di erent, and one type we think will work for Go Go! We will print and give your feedback. of POS does not fi t all. you. Once we have book in with you for This is where bespoke these back we will send installation. comes in to play. Survey of your site arranged. to you for feedback. We This is available to all understand things aren’t Our customers are at types of customers - Final Bespoke artwork created. always perfect, so we the heart of everything big and small. If this can amend the design we do and this is just is something you are until it suits you! Once one way in which we Print and book in installation. interested in your local approved we can get the can show it! 4 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 5 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE 150+ EXPERTS WE OWN THE DEDICATED TO SUPPORTING wKInG OsY BIGGEST ICE THE SALE OF ICE CREAM CREAM BRANDS THROUGHOUT wIt Re IlS R THE UK oR 9 yeS MADE IN THE Even today you FULL STORY, P7 might see a tricycle GLOUCESTER during the summer, if you keep your eyes peeled. FACTORY UNIQUE CABINET & EST. 1922 VISIBILITY INVESTMENT The Wall’s factory in 1960 Wall’s we have been making Ice Cream for almost 100 years. But surprisingly enough, we weren’t always making ice cream. It all started from a snack during the summer. & Sons started making tricycles on the road of di erent names in butcher’s shop in St So, he decided to ice cream. It was then increased from 10 in each one. But whatever James` Market in London. experiment and started that Wall’s was born and 1922 to 8500 in 1939. you want to call us, you’ll T. Wall & Sons Ltd had serving up delicious ice our delicious ice creams Even today you might always be able to spot a MAGNUM, BEN & JERRY’S made sausages since cream to cool down the were soon delighting the see a tricycle during the Wall’s Ice Cream thanks to 1786, but in 1913 chairman customers instead. good people of London. At summer, if you keep your our legendary heart logo. AND CARTE D’OR ARE THE Thomas Wall had a eureka fi rst, they made their way eyes peeled. moment to increase But, that idea had to be through the streets via BIGGEST BRANDS IN ICE summer sales and save put on ice. It wasn’t until horse and cart and then Wall’s ice creams are now CREAM IN THE UK1 the jobs of his employees. 1922 – after World War One by our famous ‘Stop Me sold in over 50 di erent He realised that sausages – that ice cream was back and Buy One’ tricycles. countries around the FULL STORY, P6 FULL STORY, P8 aren’t the most refreshing on the menu and T. Wall The number of Wall’s world. We go by all sorts 1: BNielsen Total Coverage Value MAT 25th Jan 2020 6 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 7 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE WE OWN THE BIGGEST ICE CREAM BRANDS 150+ EXPERTS DEDICATED TO SUPPORTING THE IGG t lLIN pReIUm SALE OF ICE CREAM THROUGHOUT THE UK gn Is He O.1 2 Ic CrM An In He k 1 I CaM rAn 150 DEDICATED SALES PERSONS 20,000 Cornetto Is the UNIQUE STORE 6 No.1 bS rA No.1 cones brand VISITS I tH uK3 NO.2 ICE BRAND IN THE UK4 BEN & JERRY’S SELLS AT ALMOST TWICE THE RATE OF HAAGEN DAZS BRAND 5 rReIn Th AuEn Ci oF ItIa GeT OrIgnated In 1958 DIRE15CT YOUR NO.1 WHOLESALERS WATER ICE BASED BRAND7 SECOND60ARY 7% F ­E Ic CrM In Es A­go Is oH8 WHOLESALERS 1: Nielsen Value & Units Total Coverage MAT 25th Jan 2020 2: Nielsen Value Total Coverage MAT 25th Jan 2020 Premium= all ice cream tubs c.900ml-1L 3: Nielsen Total Coverage Value MAT 25th Jan 2020 4: Nielsen Total Coverage Value & Units MAT 25th Jan 2020 5: Nielsen Total Cov Luxury Tubs MAT 25 Jan 2020 (Value ROSw of B&J 1.94x Haagen Dazs 6: Nielsen, Total Coverage, Total Filled Cones Value Sales MAT 25th Jan 20 7: Nielsen,Total Market, Value Sales, YTD to 21.07.18 8: Kantar WP,OOH, 7,500 Panellists, February 2018 8 2020 EDITION WALL’S ICE CREAM 2020 EDITION WALL’S ICE CREAM 9 ICE CREAM WHO WE ARE ICE CREAM WHO WE ARE T PFe w UNIQUE CABINET AND VISIBILITY INVESTMENT t Se Ic CrM 1. BRING ICE CREAM TO TOP OF MIND 2. PLACE YOUR CABINET IN ATTRACT A VISIBLE LOCATION 1 Tr fM BiT Capture attention from a distance. Draw customers in and make them think “Oooooooh.......... Ice cream” 3. SHOW YOUR RANGE FOR EASE OF NAVIGATION 4. STOCK THE CORE AND KEY NEW PRODUCTS ENGAGE 5 Tr fM BiT Engage and entice. Outside or in-store make them think “Mmmmmmm ice cream, but which one?” Open/Closed A board sign 5. STOCK PRODUCTS ALL YEAR ROUND ACTIVATE SELL EXTEND SELL Follow the ‘perfect way to 2 Tr Stock up sell ice cream’ guidelines Watch out and take for season fM BiT advantage of extension Help consumers choose 1. Rangeboard WTH IN SALES season starter promotions which Ice Cream they promotions 2. Impulse Strip GRO want. Clear and concise range and pricing. 3. Basket labels Make sure to answer; “Where is it? 4. Close the Lid How much?” stickers JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 5. Product Stickers 2020 EDITION WALL’S ICE CREAM 11 UNIQUE CABINET AND VISIBILITY INVESTMENT W cOs A cIn fM ? 3 yeS To o er more security for the customer W Ca OfR yo : wRaY (labour and parts) C pEItI GeGett your WWaall’ll’s cabinet withwith prices startingstarting Fe PIcEs from £349£349 + VAT Sc Dl AeD aL Environmentally Conscious * Direct contact with Wall’s AiLl SvIs Refrigeration Solutions LdING INsT S nD EnIRm d EaL FIeNy bI t For more details please contact your wholesaler or call Wall’s Refrigeration Solutions on 0161 888 1466 www.wallsrefrigerationsolutions.com *Orders/ Warranty subject to Unilever UK terms of business.