publishingperspectives Show daily WEDNESDAY 9 OCTOBER 2013 • FRANKFURT FAIR • NEWS & OPINION Fixed--perspectives.pdf 1 9/26/13 1:26 PM

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Let’s Go to Work! Rights Directors Identify New Revenue Streams

By Andrew Wilkins ly lower than full retail price, Bollig Yun Kyung (Yolanda) Kim, Woongjin ThinkBig - In the opening of yesterday’s In- gested that readers spent 43% more ternational Rights Directors Meet- citedtime readingfigures fromif they Onleihne could borrow that sug an ing, held on the eve of the fair, the , rather than buy it. She em- ’s Bärbel Becker phasised the importance of having sounded a note of caution by re- lending rights clauses in contracts vealing the number of rights deals to take advantage of this emergent conducted by German publishers market. had fallen by 14% between 2011 Korea’s Woongjin Thinkbig—a company with 20,000 employees balanced by the record number of and $640 million in revenue—al- andbooks—270—published 2012. It was a figure, in she Germa said,- ready has 1,000 ebook titles in cir- ny so far from this year’s Guest of culation, according to Yolanda Kim, Honor Brazil. who highlighted two of the compa- In light of this possibly alarm- ny’s successful new digital ventures. ing news, a trio of publishers shared Its ‘English Re-start’ language their approaches to developing new series had started life as a printed revenue streams. , but its adaptation into Rita Bollig, Head of Bastei En- an Android app had seen 350,000 tertainment at Germany’s Bastei downloads from the Google Play Lubbe reminded delegates that “you online store. Another innovative Audience at the Rights Directors Meeting can’t tell the customer what to want” product, Story Beam—a mini pro- before describing the company’s ex- jector that allowed children to proj- periences with two ebook subscrip- ect 100 classic fairy tales onto their tion services, Skoobe and Onleihne. bedroom walls—had so far sold While both services allow par- 100,000 units. - Finally, John Wiley and Sons’ Director of Sales Development Lisa tialLisa use Nachtigall, of Director for of Sales a fee Development, significant Nachtigall gave dramatic evidence of Digital Books, John Wiley & Sons the US company’s move away from print products towards “e-transi- tional” products, and “dynamic con- tent.” Print sales, currently around 55% of the company’s revenue, is predicted to be under 20% by the end of 2017. “The real transformation is in how we deliver content,” she re- marked. “Hashing out what’s a sale and what’s a license is starting to

feel like an artificial distinction.” For information on the Arab market, see page 9 of yesterday’s special Digi- tal Intel of Publishing Per- spectives online.

When Passion Equals Profit DAILY EDITORIAL Edward Nawotka By Edward Nawotka, Editor-in- scores of new and exciting digital ers to share their stories (Wattpad, Chief platforms, service providers, app Smashwords); sometimes it’s the developers launched who promise True story: a good friend of mine to “change” the publishing industry. community of fellow book lovers runs a digital micro-payment/pub- - difficulty(Goodreads); readers and sometimes have finding it’s the a cant lasting impact on the way peo- regularly invited to appear on stages Butple read,just a write, handful produce, have had or consumea signifi and acquiring books (yes, Amazon lishingat publishing outfit outand oftechnology the UK and con is- books. difficultywas once consumersa start-up too). have in finding ferences to talk about her “startup.” Why have so many startups What do all these ex-startups never made it beyond “beta”? It ls have in common? They rely on the years now. likely because technology, unlike the passion of people to drive their suc- She’s been talking about it for five book which has remained largely cess—be it writers, readers or con- fourth conference appearance this unchanged since the time of Guten- sumers. Publishing is still at its heart year:I finallyat what asked point her, is yourfollowing start-up her berg, is in constant evolution. all about the passionate marriage of no longer a “start-up?” She replied, The book isn’t the problem. So, books and people. “when people stop giving me money technological solution tends to work So, the next time a startup for being a start-up.” best when they address the other promises you that they are going to After all, we all know that in For the past half dozen years, key element of publishing that is change the publishing world forever, publishing, passion—on behalf of since the true advent of digital pub- also in constant evolution: people. just ask them a simple question: publishers and readers—is the only lishing and the ebook, we’ve seen Sometimes it’s the inability of writ- where does your passion lie? 2 Frankfurt 2013 • PUBLISHING PERSPECTIVES possible path to profit. Your marketplace in the Arab world! 30 April – 5 May 2014 Visit us at Stand A137 | Hall 5.0

www.adbookfair.com

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ADBookFair @ADIFB can be paid. Rights unenumerated

STM Publishing Meets “Tarzan Economics” “We spend much more time looking isfor rights the next unprotected,” piece of content Griffin than said. in By Paula Gantz Jim Griffin, OneHouse LLC enumerating what we have.” While creating registries is of- Imploring publishers to use “Tar- ten seen as cost and risk, it can really zan” economics to swing to the new create a registry to protect property. delivered the keynote speech at the beIf we a profit create center. a regime “It isof essential registry, toit vine,International Jim Griffin Association of OneHouse of Scien LLC- makes it faster and easier to pay.” - ers annual conference at the Westin “As we swing from vine to vine, we tific,Grand Technical Hotel Frankfurt & Medical on Tuesday. Publish haveGriffin to think made more two feminine final points: than masculine. The real value comes to the edge, not to the center. The from women who understand that “Digitization’s effects come first starting relationships and maintain- fact, we see this is precisely what is ing them are much more important fringehappening. will New redefine technologies the center. bring In than moving from one to one. Ama- you something new completely. The zon is feminine; it even remembers enabling is found in new art and your eye color. We need to cherish bringing old art back to life. We are We spend much more time looking for the next piece relationships.” hearing more new artists, unusual of content than in enumerating what we have. He also reminded the audience of STM publishers that there is a consultant to the music industry, - artists,stated. and old artists,” Griffin, a nel Me. “Everyone has his own set of rearview mirror of your time. You transitionfacts. Everyone from Channelturns to Wethe tochannel Chan you think, he warned, citing Moore’s are always once step behind. You for publishing is far more actuarial. law. Change“It is not will simply come incremental. faster than don’t know about the new media un- “It isGriffin far more predicted about that sharing the future the have lost a community megaphone. Technology will double every 18 revenue and a fair way of dividing it thatWhen they you listen give to:people Channel choice, Me. they We months, and the cost will be cut 50 He stressed that the progress in up. While we love copyright, it has use it,” he said. percent. This is what is happening tilmedia you findtechnology the next.” is almost always become ‘copy-risk.’ We lack the tech- - - about democratization, but is also nology or will to enforce it. We must lishers to seize the opportunity to tition will not be from pirates, but connected to piracy. Gutenberg was turn to actuarial models to enforce leaveFinally, the constraints Griffin implored of Gutenberg pub tofrom scientific other wayspublishing. to spend And consum compe- the most important media technolo- it.” behind. “This is the most important ers’ money.” gist to exist prior to today, according He suggested that publishers - Liberally citing Marshall McLu- establish more robust registries for nication amongst researchers is the han’s “The Media is the Message,” He noticed that the Pope was sell- workmost important, on the planet not the today. researchers Commu toing Griffin. indulgencies “Gutenberg through was scribes. a pirate. He person who gets paid. The transla- themselves. It is the nuclear power understand the media of your time. said, ‘why not impress it as books content.tor and the “It’s editors essential deserve to find a place the of today. You can hold a lot more in Griffin“You will warned only know that youit through will never the and then sell the books.’” in the registry as well so that they

an open hand than in a closed fist.” Candid Facts from Amazon’s Russ Grandinetti Russ Grandinetti, VP of Kindle Content, Amazon By Carlo Carrenho, PublishNews tablished by the American and Brit- since the book was soon out of stock. ish markets. The message being: had POD been Amazon executives rarely speak in Another interesting graph in place, sales would not have been public and, when they do, chances showed the percentage of top 1,000 lost. are they will say little that is new. authors in print with at least one - But this wasn’t the case yesterday, Kindle book. The US leads the group ecutive used his last few minutes to when Russ Grandinetti, Vice Presi- at 98%, followed by the UK with promoteThe highMatchBook, profile the Amazon program ex dent for Kindle content, spoke at 95%, Germany with 89%, France that allows customers to buy digital the Publishers Launch conference. with 71%, Japan with 64%, Italy editions at a fraction of the price if Being at the top of the Amazon hier- with 53% and a surprising at they buy the print edition too. “Only archy, with only Jeff Bezos to answer the last place with 46%. a fraction of 1% buy both print and to, certainly gives him more freedom Grandinetti also revealed some Kindle editions of the same book,” than the average Amazonian. And he interesting data about of the per- he stated, suggesting that publishers used it. centage of foreign titles for sale joining the program would lose few As an opener, Grandinetti dis- in the US. Amazon has been more full-price sales. Of course, this also played the growth curves of print than doubling its sales of foreign raises a different question: if there is and sold by Amazon in the language ebooks to English-speak- so little overlap in buyers, what’s in US since the launch. Of course, there ing markets every year since 2009. it for Amazon? was no Y-axis (dollars) in the graph, While 77% of Spanish digital titles but the public was able to get the are available in Amazon’s US store, big picture. He then said that most only 51% of the German titles, 25% foreign markets in which Amazon is of the Italian titles and an amazing now selling ebooks are where the US low 5% of French titles are. was in 2009/2010. When defending Amazon’s POD “We have little reason to believe program, he claimed “POD functions that other countries will have a dif- as a backup, not a replacement.” To ferent track to the US”, he stated. He prove his point, he showed print and showed more graphs, comparing the US, UK, Japan and Germany to prove views at Amazon, once it was re- his point. The percentages of digital digitalvealed salesthat The figures, Cuckoo’s as well Calling as page was unit sales over print for Germany authored by J K Rowling. Page views and Japan, for instance, were follow- boomed, ebook sales followed, but ing the same patterns previously es- print sales were not that affected Publishers Launch Frankfurt audience

4 Frankfurt 2013 • PUBLISHING PERSPECTIVES

St. Gallen International Publishing Management Course participants

Brazil’s Guest of Honor Pavilion gets the finishing touches prior to the opening of the Fair.

Sarah Dickman, Odyl/Riffle Bicycle power at Brazil’s Guest of Honor Exhibition Prof. Dr. Christoph Bläsi Valentina Fazio, Oxford University Press

CONTEC participants enjoy a networking break on Tuesday Audience member at CONTEC Frankfurt on Tuesday

6 Frankfurt 2013 • PUBLISHING PERSPECTIVES St. Gallen International Publishing Management Course participants

Andrea Cavallaro (middle) of the West Coast-based Sandra Dijkstra Literary Agency takes a meeting at the Hessischer Hof. She is at Frankfurt representing Amy Tan, whose The Valley of Amazement will be out in November 2013 with Ecco, and Lisa See, whose China Dolls will be published by .

Sarah Dickman, Odyl/Riffle Valentina Fazio, Oxford University Press

Marta Suplicy, Minister of Culture of Brazil

Sascha Lobo spoke at yesterday’s CONTEC Frankfurt. His new Audience member at CONTEC Frankfurt on Tuesday Crowd at the Opening Ceremony project, SoBooks, launches today at 15:30.

PUBLISHING PERSPECTIVES • Frankfurt 2013 7 At CONTEC: Content, Technology . . . and Questions

By Porter Anderson MVB Marketing, stressed, “We need the experts more and more because expertise on the internet is hidden” is created from “the marriage of con- at times behind what Rochester re- Thetent conferenceand technology,” name CONTEC according 2013 to ferred to as the “cloud of comment” the event’s programming director in the online world. Kat Meyer. - sand booksellers operating in Ger- of the daylong event at Frankfurt, it many,Casimir their spokenumbers of severalsubstantially thou was Andclear in that Tuesday’s the many first uncertain iteration- impacted by the digital transition. ties arising from the collision—or Bookstores “have severe troubles” collusion—of these two forces staying open, he said. promise the Frankfurt Academy’s And even the discussion of digi- new summit an energetic annual life tal challenges to traditional book- to come. An opening keynote from pub- by a diversity of issues: “We have - selling,completely Casimir different said, isconditions complicated in phen Smith revealed that more than different countries” for ,” lisher50% of Wiley his education, President research,and CEO Steand he said. journal-publishing company’s to- For their part, Lobo and tal global revenue now comes from Fershleiser seemed to agree that the digital products and services. bookish conversation made possible “We focus on our content in the online space is the advantage. strengths,” Smith said. He estimates As Fershleiser put it, there have that Wiley is “about halfway through been times when she didn’t know our transformation” toward even- she needed a given book, “until I saw tually becoming an entirely digital a discussion about it online.” entity. ”We’re like the sailor with In the good-humored tone of one foot on the jetty and one foot the panel, Lobo asked her where on the boat.” In many cases in the - educational arena, he said, “what sions online—no doubt with his we become is about jobs” at Wiley. she’down coming found suchSoBooks influential in mind. discus “Helping students bridge into the “On Tumblr,” she told him, of workplace.” course. On Tuesday just before the - Sascha Lobo, Dr. Torsten Casimir, and Rachel Fershleiser at CONTEC on Tuesday openingagenda-setter of the to Book the Fair’s Fair, the week CON of Lobo, is the key to book discovery, “I think the idea we don’t have TECactivities conference and was was organized designed to as em an- , and sales in the future. gatekeepers is absurd,” she said. ” phasize networking among attend- We have more diverse gatekeep- ees. The program included a startup The Future of Bookselling ers” than the old news media model showcase of publishing-related ven- In joining a panel discus- could provide, with today’s input tures; “learning lab” sessions on self- sion that followed, however, Lobo coming from engaged and some- publishing’s impact and publishing seemed to predict that content times astute observers far beyond in the education space; new discus- might be more important as the fu- the traditional news-based critics. sions in metadata; and changes not ture currency of bookselling than Another member of the panel, only in digital ventures but also in even recommendation. print publishing. Rachel Fershleiser, who heads publishing outreach at Tumblr, however, Dr. Thorsten Casimir of joined Lobo on the panel, “What is the Future of Bookselling?” which was moderated by The Literary Plat- form’s Sophie Rochester. PUBlIShINgpErSpEctivES Stephen Smith, CEO of Wiley Fershleiser’s position on book- selling and the future of the tradi- Journalist, writer, and blogger tional bricks-and-mortar bookshop Publishing Perspectives Contributors: Sascha Lobo followed Smith with may have been less divergent than 72 Spring Street, 11th Floor Porter Anderson a second keynote address for the expected from Lobo’s own interests. New York, NY 10012 morning, an explication of his own In a sense, he and she are talking Paula Gantz about similar effects, he in the on- new venture, SoBooks. Launching at Contact us in Frankfurt: CarloJoy Hawley Carrenho 3:30 p.m. Frankfurt time on Wednes- line setting and she in the physical Hall 8, Room 48 Daniel Kalder day (9 October) at the Book Fair, world. +49 (0)69 7575 71045 Allen Lau SoBooks is an effort to bring social “If we try to compete with Arantxa Mellado reading into closer alignment with Amazon on selection, price, conve- Editor-in-Chief: Tina Pohlman “networked book” concepts antici- nience?” Fershleiser asked. “Then Olivia Snaije pated for years by some observers. yes, we’ll disappear from high Edward Nawotka “Books have always been about streets.” But if stores can focus on Deputy Publisher: Photography: sharing all the time,” Lobo told the their community service roles, they Hannah Johnson Johannes Minkus audience. “Like the internet.” - Distribution: His concept involves under- bution to a population’s civic life. Managing Editor: Ingrid Süßmann standing of the book’s basic nature: may Fershleiserfind a future counts in cultural good contri book- Andrew Wilkins “Books are the best way to pay smart sellers as being among the profes- Business Development: Read online at: people for sharing their thoughts,” sionals she values in book recom- publishingperspectives.com he said. And social interaction, for mendation and discovery. 8 Frankfurt 2013 • PUBLISHING PERSPECTIVES Erin L. Cox

SPONSORED BY THE BRAZILIAN BOOK CHAMBER (CBL) Do You Know Brazil? The Oustanding Spring of Marta Suplicy, Minister of Culture of Brazil Brazilian Books in Frankfurt By Karine Pansa, President, we are ready to export! With this Brazilan Book Chamber (CBL) aim, we are working hard to estab- lish strong relationships through a Brazil’s status as Guest of Honor at wide variety of titles, releases, and this year’s Frankfurt Book Fair has literary subjects on display at the brought more than 170 publish- Fair. ers to Germany, which is a record Our goal is simple: to delight - readers worldwide. pation in 1971. Works with available rights numberThere’s since a Brazil’s reason first for partici this: are listed in the Brazilian Books many positive changes have oc- and Rights Catalogue 2013, dis- curred within the Brazilian pub- tributed to international publish- lishing market along the last ers. This publication is edited by A message to Frankfurt Book Fair visitors from Marta Suplicy, Brazil’s Minister of Culture few years. A successful policy of Brazilian Publishers (BP), which price reduction and support pro- covers national publishers inter- By Marta Suplicy, Minister of At the beginning of the last grammes for book dissemination, ested in exploring new markets. Culture of Brazil century, our culture could be supported by both the private sec- This project is a result of a part- viewed through the metaphor of tor and government alike, are now nership between the Brazilian For the second time, the Frankfurt anthropophagy, referring to an helping to bring about tangible Book Fair honors Brazil. The way effort by Brazilian intellectuals to- changes in the behaviour of the we want to thank you for this op- population, which is reading much Bookand Investment Chamber (Câmara Promotion Brasileira Agency portunity is to extend an invita- while at the same time recogniz- more. According to a study from do(Agência Livro, CBL)Brasileira and Brazilian de Promoção Trade tion to you: please come and visit wardsing and defining appreciating a national our differentidentity, International Publishers Asso- de Exportações e Investimentos, Brazil! roots. Today, this is the Brazilian ciation (IPA), Brazil is already the Apex-Brasil). We face a huge challenge in identity projected to the world: a ninth largest publishing market in We are thrilled to have Brazil bringing to Germany just a small country increasingly aware of its the world. honored at the Frankfurt Fair, and fraction of our biggest asset: our identity, of the importance of in- The maturity of the publish- we plan to to make the most of this cultural wealth. This year we have cluding all the Brazilian people in ing sector brings us even greater excellent opportunity. Although it brought to Frankfurt 70 authors, the cultural preservation and cre- exposure to the international mar- is autumn in the northern hemi- more than 170 publishers, dozens ation process, and of being certain kets. Our country has always been sphere, we Brazilians will enchant of translated books, not to men- of its contribution to the world. an importer of books and copy- the world with our tropical spring, tion all the assorted literary pre- Therefore, it is so important rights, placing diverse and quality the outstanding spring of Brazilian sentations, business gatherings, for us to be here at this very mo- content before the public. But now books! lectures, and discussions on the ment. Our literary offers are being publishing market. delivered together with a parallel We have gathered estab- cultural program that includes our Karine Pansa, President, CBL lished and promising authors—a bit of our prose, poetry, science, art, and many other artistic lan- essays, children and young adult music,guages expressing theater, art, our graffiti/street plurality. content—all representing our - modern globalized Brazil, a coun- furt Book Fair will be an invitation try that preserves and renews its and Wean opportunity are confident for thethe Frankworld traditions. to get to know Brazil even bet- On display is a Brazil that ter, just as it will during the FIFA both questions and answers what it means to be Brazilian. in 2016, which Brazil is hosting. World Cup 2014 and the Olympics www.viaimpressa.com.br

Advancing Knowledge. Inspiring minds.

Calendar Books and of events rights catalogue

10 Frankfurt 2013 • PUBLISHING PERSPECTIVES SPONSORED BY THE BRAZILIAN BOOK CHAMBER (CBL) Brazil is a Big Attraction with Big Expectations

“For the media and for the Ger- its economy: “It is the only Latin Hatoum, and Paulo Lins.” man visitors, the presence of the American country with which Since Brazil was named as the Frankfurt Book Fair director honored country is always the Germany has political connections key attraction for 2013, Boos has Juergen Boos expects highlight of our show. The level through a strategic partnership,” been heavily involved the exten- of interest has increased every said Boos. “From an economic sive preparations. He notes that Brazil’s turn as this year’s perspective, Brazil is Germany’s Brazilian publishers are arriving of Honor at Frankfurt in the mid- most important trading partner in well prepared to start projects in Guest of Honor to incite a year1970s,” since said we Frankfurt had the firstBook Guest Fair South America.” Frankfurt, and everything seems director Juergen Boos, in an inter- That said, the contemporary to be in place for jumpstarting a new era of collaboration. view prior to the opening of this cultural scene of Brazil remains new era in the mutual rights sales year’s Fair, where Brazil is serving “almost unknown,” he said, add- between the countries. “There are as the 2013 Guest of Honor. For ing, “Brazilian literature, in par- already more than 270 new releas- this second appearance—Brazil ticular, has a lot of catching up es from Brazil on the German book was previously Guest of Honor in to do. Besides classics like Jorge market,” he said. 1994—Boos said: “we are keenly Amado or the bestselling author The expectation is that the same way that Brazil is Germa- events and the exciting presenta- have been translated into Ger- ny’s largest licensee for the South anticipatingtion that will theintroduce five the hundred Ger- Pauloman. The Coelho, contemporary very few Brazilian authors American continent, Germany can mans to today’s Brazil.” writers who are most familiar to also become one of the biggest Today, Brazil is known in Ger- foreign audiences include Patrícia markets for Brazilian literature in many primarily for the strength of Europe in the near future. Juergen Boos in Paraty, Brazil

Melo, Bernardo Carvalho, Milton Nielsen BookScan’s Envisioning Brazil in Letters and Numbers proven statistical through its BookScan retail track- Nielsen BookScan represents an Guest of Honor at the Frankfurt ing service. evolution for the whole publish- research and models InBook 1994, Fair, the Brazil first had time a populationBrazil was Gerson Ramos, an expert con- ing chain, as it provides additional of some 150 million, the economy sultant in the publishing market professional assessment tools for help inform decision- and editor with Vivo de Livros, decision makers both inside and and the nation was an after- believes, “BookScan’s arrival in outside Brazil when considering sufferedthought on from the global rampant stage. inflation, Brazil could not have been time- moves in the market. makers everywhere Today, Brazil is a very differ- lier, and the service could not have In a solid economy, with a la- ent place, one with a population of found a more suitable moment tent mass of readers, the oppor- about Brazil’s more than 200 million and strong for its introduction to the whole tunity could not be better. “There economic growth, something that world than this: the moment Bra- are Brazilians at an accelerated publishing boom. has been felt throughout the coun- zil demonstrates the strength of its pace of consumption; publishers try by many of its citizens. literature while disclosing item- and booksellers eager for profes- Luiz Gaspar, Nielsen Brazil Over the past 10 years, more ized data that enables understand- sional and thorough information than 20 million Brazilians have left ing [of] what is sold, how, at what the poverty line behind and en- price, where, and when.” offer data from the best service in tered the consumer market. Edu- Present in nine countries— whothe global now market have the research confidence world,” to cation and consumption of culture including the United Kingdom, said executive Luiz Gaspar, with are also important factors in the Spain, and the United States— Nielsen BookScan. growth, as elementary-level edu- cation in Brazil now reaches more than 98% of all children aged 6 to 14, and access to a university level education has risen by 122%. The data is encouraging for those planning investments in the area of culture and education—an impact that can be found not just here in Germany, but throughout the world, in the negotiations be- tween publishers and booksell- ers, and in the opportunities that countries such as Brazil represent for the publishing market. Since July 2013, Brazil’s pub- lishing industry has experienced moments of euphoria following the Brazilian launch of the world’s largest research and statistics company, Nielsen, which has be-

analysis of the Brazilian market, gun regular, quantifiable statistical

PUBLISHING PERSPECTIVES • Frankfurt 2013 11 By Olivia Snaije books. Or you can pedal on a station- ary bicycle to activate information convidado de honra 2013 feira do livro de frankfurt Behind the Scenes of Brazil’s Daniela Thomas, a designer, and her that appears on a screen. husband, architect Felipe Tassara, Thomas and Tassara design the- designed the Brazilian pavilion at ater sets in Brazil, and this shows Come and join us at our Pavillion at the Forum, Level 1! Guest of Honor Exhibition this year’s Frankfurt Book Fair. They in an elegant corner where towers began working on the project a year made of pages with information about famous characters from Bra- Frankfurt last February. zilian literature have been mounted. ago, Theand broughthandsome their firststructure layout tois Protagonists include Brazil’s Ma- - ible cardboard bricks. Soft shades of de Assis’s Dom Casmurro; or Nel- madewhite entirelywith a offew flameproof, points of collaps muted damesinho, Bovary;the voyeur Capitu and from protagonist Machado primary colors give it an airy, un- of Dalton Trevisan’s The Vampire of cluttered feel. The overall sensation Curitiba. is one of being outside and inside at Photographs from old archives the same time. were used to depict what the char- “I wanted to give an homage acters might look like, and visitors Designer Daniela Thomas to paper,” said Thomas. “Last year can peel off a piece of paper from the and architect, Felipe [at Frankfurt] I felt paper was on tower with details about the novel Tassara, the husband-and- the way out; paper, which has been and the character in Portuguese, wife duo behind Brazil’s man’s greatest partner for so many English, and German. Eventually, Guest of Honor pavilion. years. All of a sudden this friend has only the backbone of the paper tow- become an enemy—we have to chop er will remain as the sheets of paper um país cheio de vozes down trees to get it and so on. But are taken away. The only corner that - feels “tech” in any way is an enclo- tened and recycled.” sure with screens that have photo- hereEach everything area has can its be own folded, particu flat- graphs of Brazilian beaches on them. ehrengast 2013 frankfurter buchmesse larity, which requires some form of “We wanted something subtle engagement or participation from that would avoid the clichés that we the visitor, as Thomas puts it. At one are known for. Of course, we have - to tree trunks—you can lie in them irinhas, but Brazil is so much more. station,listening there to Brazilian are hammocks music through affixed beautifulWe all love women, the street, football, we and are Caip out- headphones while the lyrics scroll side a lot; the good weather helps. in front of you on a screen in either So we created a big public square, German or English. At another point, where people can hang out and be you can lie on pillows in the shape of surrounded by the best qualities of a person in a fetal position and read Brazil and Brazilians,” said Thomas.

With nearly 100 years of activity, Saraiva Publishing House has SARAIVA one of the most complete in print and digital catalogues of Brazil: ein land voller stimmen PUBLISHING Elementary and High School • Legal • Business • Fiction and Nonfi ction Children’s and Young Adult Literature HOUSE guest of honour 2013 frankfurt book fair CHILDREN’S SCIENTIFIC AND FICTION AND 9. – 13.10.2013 BOOKS TECHNICAL BOOKS NONFICTION BOOKS frankfurter buchmesse THE TREE OF EDUC@TE DAYS TAMOROMU A DIGITAL OF HELL www.buchmesse.de (R)EVOLUTION IN SYRIA www.brazil13frankfurtbookfair.com Ana Luísa IN EDUCATION Lacombe Klester Martha Gabriel Cavalcanti

Also Also Also available available available in in in

THE NEW NIHONJIN UNRAVELING THE MIDDLE CLASS Oscar SAMBA SCHOOL THE BRILLIANT a land full of voices Nakasato DRUM SECTION SIDE OF THE BASE Márcio Coelho OF THE PYRAMID and Ana Favaretto Marcelo Neri design longo + daniel trench celso

Also Also Unterstützung durch available available in in GOBIERNO D E BRASIL

Rogério Gastaldo f. 55 11 3613-3170 Rights Departament: CHILDREN’S BOOKS BRA ZILIAN G OVERNMENT [email protected] Umsetzung Flávia Alves Bravin f. 55 11 3613-3447 SCIENTIFC AND TECHNICAL BOOKS [email protected] Rogério Eduardo Alves f. 55 11 3613-3455 FICTION AND NONFICTION BOOKS [email protected] FRANKFURT BOOK FAIR 2013 - HALL 5.1 - COLLECTIVE STAND OF BRAZIL MODULE O-4

130927_BRA_AZ_PublishingPerspectives_235x303_gp.indd 1 27.09.13 17:17 LY153_AN_FRKR_V2.indd 1 9/27/13 6:54 PM convidado de honra 2013 feira do livro de frankfurt Come and join us at our Pavillion at the Forum, Level 1!

um país cheio de vozes

ehrengast 2013 frankfurter buchmesse

ein land voller stimmen

guest of honour 2013 frankfurt book fair 9. – 13.10.2013 frankfurter buchmesse

www.buchmesse.de www.brazil13frankfurtbookfair.com

a land full of voices design longo + daniel trench celso

Unterstützung durch

GOBIERNO D E BRASIL

BRA ZILIAN G OVERNMENT Umsetzung

130927_BRA_AZ_PublishingPerspectives_235x303_gp.indd 1 27.09.13 17:17 French Can Now Get Current Events as Comics La Revue Dessinée, a Brussels, the tale of a young farmer of sailors who work on the French upnavy against ship, the corruption, Floréal. and profiles crowdfunded comic La Revue Dessinée is one posi- tive outcome of the dissatisfaction amidst BD writers and artists and book from France their complicated negotiations with publishers concerning digital rights, offers investigative as well as their frustration with the lack of response by traditional pub- lishers to exploit the digital possi- reporting and news. bilities for BDs. (BDs are among the most pirat- ed form of ebooks in France.) By Olivia Snaije The bookazine was initially conceived to be purely digital. The A new, 228-page bookazine launched in September in France in up with an economic model for just the form of a of comics foundersa digital version,said it was but difficult the paper to come and focused on current events. Similar digital model worked, with crowd- to the successful Revue XXI—a boo- funding providing the bulk of the kazine that incorporates long form budget—82% of La Revue Dessinée investigative articles and comics is owned by the founders—and the related to a newsworthy theme— rest of the funding was met by sev- La Revue Dessinée, a play on words eral investors, including Futuropo- from Bande Dessinée (BD), or comic lis, a graphic novel imprint owned strip, is produced both on paper and by Gallimard. in ebook, enriched media form every Sold digitally for €3.59 in the three months. Apple Store and in print in book- - shops for €15, La Revue Dessinée has vestigation into fracking and other already garnered 1,000 subscribers formsThe of first“extreme” issue includesenergy, a an look in so far and hopes to gain 4,000 more at an immigrant neighborhood in this year.

SPONSORED BY EDITORA EUROPA Veteran Journalist Aydano Roriz’ New Book Rigoletto Released at Frankfurt Book Fair

By Erin L. Cox cated as evidence of the involve- days on board several cruise ships, ment of powerful Brazilian politi- Aydano´s personal experience and This week at the Book Fair, Editora cians comes to light. research make Rigoletto a fasci- - Brazil is a democracy where nating read. Though inspired by els of Aydano Roriz, including his voting is compulsory and where his real-life experiences, Aydano newEuropa book, will Rigolettobe exhibiting, the five English nov - Roriz notes that the book is a work version of which is being launched punity, feel free to commit a va- at the Fair. Roriz’s eighth book, mostriety of politicians, crimes. Rigaletto confident exposes of im Brazilian edition of the book that Rigoletto, is a thrilling novel that some of the rampant corruption ofit is fiction “unsuitable and evenfor politically jokes in cor the- delves into political corruption that goes unreported in the inter- rect readers.” in the highest levels of the Brazil- national press. ian government as seen through A former publisher of such the plot of a serial killer aboard a magazines as Playboy, Cosmopoli- In Hall 5.1, Booth E79, Editora Eu- cruise ship. tan, and others, Aydano Roriz is ropa will be offering reading edi- In Rigoletto, a lone judge em- a a long-time journalist whow re- tions of Rigoletto in both English barks on a transatlantic journey tired after 30 years in publishing and Portuguese. aboard the Rigoletto after losing to write . After decades as a his wife and daughter in a robbery. journalist, he brings to his histori- On the ship, he meets an attrac- cal novels an unparalleled amount tive and temperamental journal- of research and detail that the crit- ist. Soon, strange deaths begin to ics and readers have all enjoyed. occur, and the two of them must Best known for his trilogy, The Heretics in the New World, Aydano behind these murders. The clues is able to critically examine the helplead tothe confusing Dutch captain conclusions, find who and is Brazilian reality as few others can. everything becomes more compli- Inspired by more than 300

14 Frankfurt 2013 • PUBLISHING PERSPECTIVES How Developing Markets Fuel Wattpad’s Explosive Growth

Vietnam, the Philippines, Romania, and Saudi Arabia who speaks Portuguese, writes in erEnglish, of this and model: lives in Lilian Brazil, Carmine, was re- are not countries one usually associates with digital cently signed by a UK publisher af- ter her story racked up more than publishing growth, but the opportunity is there. 20,000,000 reads on Wattpad. Her London publisher was surprised to learn, when they asked if Lilian could come by to meet them, that Editorial by Allen Lau, CEO & Co- works from a business perspective she lived in Brazil. On Wattpad, there founder of Wattpad but also because it’s truly empower- are no , no gatekeepers. The ing people in ways we could never power lies in the hands of the global Wattpad has always resonated with have imagined. community. These millions of people an international audience. Since our Our Android app has been earliest days, countries like Vietnam translated into almost 30 different path to success and should be proud and the Philippines have been active languages, all powered through a contributedof discovering to this Carmine’s rising talent. unique members of the community—read- People want to share their ing, writing, and sharing stories in members work together on the voice. By re-imagining the whole their own languages. crowd-sourcedtranslations to make effort. Wattpad Community avail- publishing/reading ecosystem from We see millions of users from able in their own native languages a truly digital-native perspective these two countries every month we know we are expanding access with an ever-increasing number that are truly democratizing media. to both readers and writers. We are coming via mobile devices. In fact, so othersWhile can our benefit. biggest Initiatives markets likere- also proud that more and more of Wattpad is currently the number main English-focused in the USA, In terms of total story uploads, these stories are coming from mo- one mobile app and the number one new stories posted, or existed sto- bile devices in developing countries. mobile website in the Philippines. now seeing thousands of app down- ries expanded, we now see over Non-English speaking, south- UK,loads Australia, every single and day Canada, from Spain, we’re 10,000 uploads every month from east Asian countries aren’t usu- Russia, Mexico and Brazil. - Allen Lau, CEO & Co-founder, and ally high priority for traditional, big There is so much room for er example, we’ve had over 4,000 Ashleigh Gardner, Head of Content, publishers, but as a global platform, growth in our business model. Sur- thestories BRIC uploaded countries. from And Africa as anoth this Wattpad, will speak on the topic of what we’re seeing is a pent-up de- prising places like Saudi Arabia month. I wonder how many printed “Unveiling Wattpad’s Multifaceted sire for people to simply participate. show up in our top 15 countries for books were published in Africa dur- Social Toolkit for Publishers” today By making content accessible mobile visitors. India, while growing ing all of last year? on the Publishing Perspectives Stage, in local languages, helping writers in terms of user base and local con- A quick anecdote of the pow- Hall 8, N170 from 1:00–1:30 p.m. create novels on their phones, and tent, also ranks very high for mobile enabling people to read on their usage. It makes sense given the ex- phones at a price that works for plosion of mobile phones through- them, Wattpad opens up publishing out that society. in a way that wasn’t possible before. On a per capita basis, Wattpad’s At Wattpad, we’re using tech- adoption in Singapore is as good as nology to facilitate and amplify or larger than USA. The Netherlands, meaningful, emotional connections another small country, is showing between the people through sto- extremely high usage and is on the ries—instead it’s now happening at verge of becoming one of our top 10 a global scale. markets overall, a sign of incredible Our ecosystem is not based engagement. on scarcity. In December 2012, we People are initially surprised crossed 10 million total uploads and when when I tell them we have a vi- are now closing in on 25 million. We brant community of Romanian users have stories in over 30 languages writing in Romanian. That Germany, written and uploaded by people with it’s rich publishing history, is a from more than 200 countries. top 10 market. And that Spain is a It took us 3 years to get to major focus for us in 2013. Spanish 300,000 uploads. Then it only uploads, similar to Dutch, seemed to took us another 3 years to get to have reached a tipping point where 10,000,000. Internationalization is they can sustain a healthy local-lan- a big part of our growth strategy. It guage community. Lighten Your Return Trip, Donate Books to Oxfam OUP Targets World’s 4 Billion English Learners

monize data for a range of purposes. The program covers more than 40 languages, ranging from dictionary Publishers will need to stop thinking content to language corpora,” says about dictionaries as individual products, but Grathwol. - instead take a more holistic view. tian to Vietnamese, and partners so far includedLanguages technology range fromcompanies, Croa ereader device manufacturers, and app producers as well as language number of learners is predicted to institutes and university programs. reach four billion by 2020.” “What most excites me about Grathwohl argues that within the Oxford Global Languages Solu- this context, “There are multiple op- tions program is how it has opened portunities for publishers, but that making the most of them will require mission to disseminate knowledge,” a new mindset. Publishers will need newsays Grathwol. perspectives into fulfilling our Don’t want to ship all your books to stop thinking about dictionaries “As publishers we often think home from Frankfurt? Donate them as individual products, but instead about how to navigate around these to a worthy cause instead. Bring take a more holistic view, investing big, disruptive technology players your books to the Oxfam stand (Hall in solutions from sentiment analysis that are transforming our market- 8.0, O9), where they will be gladly and tracking shifting collocates to place. But why not turn that ques- accepted. building specialized corpora and im- tion around and ask ourselves how The Oxfam Bookshop, located proving search engine results.” we can harness them? Through big at 35 Töngesgasse in the center of Oxford Global Languages Solu- technology, we’re reaching new Frankfurt, accepts all types of book By Daniel Kalder tions (OGLS) is a new service OUP audiences in numbers that dwarf donations for needy families in the provides for tech companies, in those from some of our traditional city. The bookshop is open Wednes- “While print dictionary sales are which the venerable publisher of distribution channels. We’re reach- day to Friday, 10:00–18:30 and Sat- in decline in many sectors, new the world’s most authoritative Eng- ing more people than ever with high urday, 10:30–16:30. prospects are emerging for lexico- lish dictionary (among many other quality language resources, and with “With so many families moving graphical publishers elsewhere,” lexicographical products), provides OGLS we’re able to extend this to the to Frankfurt from around the world, dictionary content in formats more best publishers around the world.” we really welcome books for all ages Dictionaries and Director of Global suited to the needs of 21st century in any language,” says Karl, who or- saysBusiness Casper Development Grathwohl, inPresident the Global of business and consumers. Launched ganizes Oxfam’s collection of books Academic division of Oxford Univer- this year, OGLS involves OUP pooling during the Frankfurt Book FAir. “We sity Press. “For example the expan- dictionary and lexicographical con- Grathwol will discuss Global Lan- have had great support from compa- sion of the free mobile and internet tent from publishers and language guage Solutions and how it works nies attending the Fair in the past.” dictionary site market provides new programs around the word. “Using today on the Publishing Perspectives For more information, contact opportunities, as does the growth this content, language and data en- Stage, Hall 8.0, N170 today from [email protected]. in English learning, where the total gineers are able to enhance and har- 12:00–12:30 p.m.

The Art of Saying Everything in 16 Words

a Brazilian project by Editora Reflexiva The Life as a book. The Book as a place.

Hall 5.1 Stand F145

Exhibition of books in multiple formats using a 16-word text to illustrate the history of writing. The collection of objects in 48sqm is also a metaphor of the story of a common reader who sees and leads his life as a book that’s being written (Around the World in 16 words) and became an author and a publisher. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui offi cia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accu- santium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui rationeND voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consecte- tur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima2 veniam, DAY quis nostrum exercitationem FINDINGS ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi con- sequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis prae- sentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui offi cia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut offi ciis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum re- rum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut alquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui offi cia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam remOCTOBER aperiam, 2013 eaque ipsa#02 quae ab illo inventore veritatis et quasi archi- tecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam ali- quam quaerat voluptatem.Educational Ut enim ad publishers minima veniam, of quis the nostrum future exercitationem – ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illumhow qui doloremto meet eum marketfugiat quo voluptasdemands nulla pariatur?in times At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident,of digitisation, similique sunt innew culpa media,qui offi cia deseruntand new mollitia animi id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maximelearning placeat methodsfacere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut offi ciis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recu- sandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut“ reiciendisSourcing voluptatibus becomes maiores more alias consequatur aut perfer- endis doloribus asperiores repellat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrudcomplicated exercitation ullamcobecause laboris we nisihave ut aliquip ex ea commo- do consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui offi cia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, tototam involve rem aperiam, different eaque ipsa people quae aband illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatemsuppliers sequi in nesciunt. our projects.Neque porro It quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam,raises quis the nostrum demand exercitationem on our ullam corporis suscipit labori- osam, nisi ut aliquid ex ea commodi consequatur? 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Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnisand dolor project repellendus. managers.” Temporibus autem quibusdam et aut offi ciis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum re- rum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores

Find out more – download our new white paper www.schilling.dk/web/guest/educational-publishers-download

What does it mean for your business? – book an inspirational meeting www.schilling.dk/web/guest/whitepaper-inspiration-session Read more

42840 Frankfurt Book Fair ad 2nd [2].indd 1 02/10/13 16.35 Digital Publisher Open Road Thrives Tina Pohlman, Open Road Through International Partnerships

Editorial by Tina Pohlman, thor they might love. Publisher, Open Road But with all the Publishers Square titles, we are taking a two- At Open Road, we believe that a good pronged approach that will target book is a good book. With the rise of both mainstream English-speaking ebooks and digital marketing, pub- audiences as well as their niche pas- sion communities. We’ll be doing of titles that traditionally have only outreach to popular general-interest lishersbeen available can finally in oneexpand language the reach and book sites as well as expat blogs in one market. With that goal in mind, France, Francophiles everywhere, we launched our International Pub- lishing Partners Program to pub- each author. And of course, we will lish ebook editions of the English andbe sending fans of e-galleys the genres out for specific review, to translations of a wide selection of providing social media support and foreign books in North America and promotion, and coordinating with throughout the English speaking our retail partners on merchandis- Open Road Integrated world. ing. We have had recent success with Media used the Frankfurt One of the publishers that we the merchandising of our list world- are most proud to work with is wide and are excited to see growth, Book Fair as a launch pad in Publishers Square, the digital divi- which has already begun, in these sion of Place Des Éditeurs. When emerging ebook markets. 2009—and made one of Our EVP of Production, Luke Parker Bowles, has assembled a top- our first Show Daily covers. Janewere Friedmanhugely impressed and I first by methis ambi their- notch European crew to work with Publishertious and farsightedand CEO, Jean vision Arcache, for intro we- we think is the most important ele- our New York-based producers, and Today they are giving back ducing popular French authors to mentOur of finalpublishing task was in to this craft digital what we are also creating our signature an English-speaking market by pub- age: the marketing campaign. So quality Open Road video pieces to by partnering French, lishing them as ebook originals. He after mapping out our publication promote the Publishers Square list. shared our goal of improving on the schedule and vetting the transla- Our video team embarked on an German, Italian and Spanish notorious 3% statistic that applies tions, we had to determine how to Open Road “tour de France” in Sep- to the number of books published in position each author to a new au- tember that took them from Paris to publishers to bring fresh translation in the U.S. dience while bearing in mind what Toulouse in the south of France, Vars As we started to work together, made them successful with their - translations back to the USA we realized we had to take three key original audience. nally Port Mort in Normandy. steps to make our program a suc- In some cases we will highlight sur RoseixThey roamedin central the France, old cobbled and fi through his vineyard with an old cess: the French character of the work. streets of Toulouse in the late eve- So, for example, with the “terroir they enjoyed the hospitality of Dom- we believed in. Philip Rappaport, way to the river where they came musketinique Marny, rifle on who his shoulder. greeted themIn Paris in our First,Director we identifiedof Publishing categories Part- much a part of its appeal, as it invites ningupon withan S.incredibly Cedric and youthful made theirand her apartment with delicious bis- nerships worked closely with the fiction”readers theinto regionalthe charm aspect and iseccen very- energetic scene taking place in cuits and espressos poured into team at Place des Éditeurs to select tricities of place. And with the gen- this historic city—a group of col- beautiful and intricate tiny cups, and authors and titles within these cat- lege students celebrating life with - egories. We chose romantic fam- more on the universal popularity of salsa dancing and wine. After the rie at the grand and storied Le Mau- ily sagas from Françoise Bourdin, eralthe romance commercial and fiction,thriller we’llgenres. focus To interview inside his home in Vars theyrice hotel caught opposite up with the Christian Tuileries Labo gar- author of thirty books and France's promote Françoise Bourdin and S. dens. Françoise Bourdin welcomed 4th bestselling author; supernatural , then, we will buy digital ads Malaval as he led them around the them to her home in Port Mort in thrillers from the up-and-coming S. that highlight to readers how their surgrounds, Roseix, showing they filmedoff his Jean-Paulpear or- Normandy, where horses roamed in Cedricwork is similar to an American au- chard in the front yard and strolling "Terres de France" series, or "terroir black lab was never out of sight. The Cedric, and various titles from the alove field and out respect back and between Bourdin’s Bourdin loyal takes readers into the heart of dis- and her animals glowed on camera. fiction”tinctive asregions we like and to periods call it, of which his- It was a rewarding and memorable tory in France. We chose to launch experience for our authors and our crew, whose goal is always to cap- ture a unique view into the lives and this series with fiction from Jean- work of great writers. Pauland Dominique Malaval (the Marny Cerezze (Montmar region),- As Jean Arcache pointed out Christiantre during Laborie WWII). (the We Gardhave region),4 titles - scheduled for publication this fall - and an additional seven titles sched- whenthors who we firstare in started the top working ten in their to uled for winter/spring 2014. gether,respective his genrescatalog in is France. filled with There au is - no reason that they can't also enter- ture in translation is the quality of tain and inspire fans throughout the the Crucialtranslation. to the The success second of litera step world. We certainly hope so, and we in our process was to work closely will continue to do our best to intro- with Publishers Square to read the duce these and many other interna- translations—which they commis- tional authors to new readers. sioned and edited—provide edito- rial feedback, and ensure that our editions read as well in English as Visit Open Road at the Frankfurt they do in French. Book Fair: Booth R94, Hall 8.0.

18 Frankfurt 2013 • PUBLISHING PERSPECTIVES Going Small to Make it Big

Small publishers in the USA have become more nimble and experienced, enabling them to better compete with the large, conglomerate publishers.

By Joy Hawley ing, they develop approaches to editorial decision-making and mar- At times, the divide between the keting which are enriched by the practices of corporate and inde- hindsight of commercial publishing, pendent publishers may seem un- while at the same time making the bridgeable. While large publishing most of a small press’s agility. corporations depend on commercial - successes to meet their bottom line, itorial Director of Bellevue Literary answer to shareholders, and fund Press,Erika believes Goldman, that the Publisher independent & Ed extensive marketing campaigns, publishing community has taught small presses have the freedom— her much about the personal side and associated risks—to make de- of publishing and how to channel cisions in a small team, implement one’s passion in editorial work. “I’ve changes quickly, and take chances learned a great deal about alterna- on books which appeal to smaller tive models and opportunities from niches of readers. my current indie colleagues and Jeffrey Lependorf, director of comrades in arms. There’s creativ- and Presses, is perhaps the most all, passion; in the small press world thevisible Council advocate of Literaryin the United Magazines States ity,that originality, I never flexibility,encountered and in above the for small press publishing. This year, he’s hosting the opening event on inspiring.” the Publishing Perspectives Stage mainstream that I find thrilling and (Hall 8.0, N170) in a panel discus- “TheAs move Daniel from Slager,a mid-size Publisher New York & Press, Erika Goldman of Bellevue CEOpublishing of Milkweed house Editions,to a far smaller explains: (if sionLiterary with Press Fiona and McCrae Daniel of SlagerGraywolf of relatively large in the world of ‘small Milkweed Editions to talk about how presses’) publisher, Milkweed Edi- they’ve shaped their small presses tions, has been excellent for me. Be- into “tiny publishing giants.” cause of our scale, and the fact that Talk to a passionate indepen- dent publisher and they’ll soon have growth, I feel positioned to experi- you convinced that strong, indepen- wement are more. free fromTo try pressure unconventional for profit dent presses are the ideal homes for marketing approaches, or to publish many authors and their books. Nanci a book that is profoundly ambitious artistically . . . Because our staff is notes the key advantage of publish- far smaller than would be typical at McCloskey,ing on a smaller from Tinscale: House “we can Books, be a big commercial publisher, we’re more nimble with our publishing all thinking of the big picture all the program . . . because we don’t need time.” to cover the huge overhead that weighs down big publishers.” Several independent presses The panel discussion “Going Small to - Make it Big” takes place on Wednes- tices of both sides of the publishing day, October 9 from 10:00–10:30 a.m. benefitspectrum. by Run understanding by publishers the pracwith on the Publishing Perspectives Stage, backgrounds in corporate publish- Hall 8.0 N170.

Erika Goldman, Bellevue Daniel Slager, Milkweed for publishing, education, and technol- ogyCONTEC professionals Brazil is thein Latin premier America. gathering The

three days of professional conferences inevent the featurescity of São five Paolo. days ofIt exhibitionsoffers a unique and opportunity to interact with like-minded Latin America’s 1st Conference + Exposition professionals to network, share ideas, ex- for Education & Children’s Media plore theories, collaborate on projects, 18–22 February 2014 in São Paulo, Brazil and develop new technologies—all in one of the fastest growing and dynamic educa- More info at www.contec-brazil.com tion markets in the world: Brazil. Heads or Tails? Publishing in Spain’s Time of Crisis In spite of challenges brought on by digitization and economic downturn, there are new opportunities in Spanish publishing for authors, publishers, and readers.

of books is set by the publisher and tion access to a market of over 500 must be the same for all the retail- million Spanish speakers spread all ers. Retailers can’t change the price over the world. Amazon has already or lower more than 5%, either with launched in Mexico and probably regard to the print or digital edition. will soon increase its reach through- This doesn’t mean that the price of out the rest of the South American books has always to be the same: the continent. In a few years, publishers publisher can raise and lower at will, who publish books in Spanish will on condition that they do for all the be able to easily expand their mar- By Arantxa Mellado but for some, digital is becoming the retailers in the same amount and at fulcrum on the balance sheets—par- the same time. As changing the price opportunity for American, English, September was a bad month for the ticularly when they have had to face of print books is very complicated ket,German, so it willFrench be—and publishers it is—a terrific who Spanish publishers. Not because for practical reasons, the publishers want to publish their translations in they don’t have good titles to of- despite the fact that VAT charged on are not used to playing with prices. Spanish. fer—they really do—but because theon ebooks flood of remains returns 17% this higherSeptember, than Neither are the booksellers, Of course Spanish publishers for most of them the payments from on print books in Spain. However, who can only make discounts with- have an advantage here: they al- the retailers have been slow to come for many, ebook sales remains pure in the limits of the law—a law that ready have that content. and the returns of books much high- anecdote or afterthought: publish- more and more people are saying And the knowledge that the cri- er than ever. September was a bad ers may have made the effort to digi- sis will not last forever. month, and the previous months tize a part of their catalog, but they But new opportunities have were bad too. These results are a re- still don’t pursue or promote ebook thatalso shouldopened be for more Spanish flexible. publishers. sales. Digitization and the internet have Arantxa Mellado is CEO, The Spanish accelerated in recent years. provided a quick and easy distribu- Digital Link and Actualidad Editorial. flection of a state of decline that has Self-publishing on the Rise Economic Crisis Promotes We must also consider the Bargain Hunting one other major disruption that is The world of culture in Spain spreading across the globe: self-pub- has been hit hard by the economic lishing. As in the rest of the world, recession. The drop in sales has self-publishing has become a force not only affected the book industry. in the Spanish market. For years, Film, theater, and the arts have also companies like Bubok have offered seen a month-to-month drop in con- their services to independent au- sumers, buyers, and viewers. Like thors with increasing success, but any citizen of any country, when the the arrival in Spain of Amazon and have to save money, they its Kindle Direct Publishing program seems to have encouraged the Span- watched at home and books are bor- ish writers to look at the opportuni- ty even more closely. Kindle already cutrowed leisure from andthe culture: or films friends. are january 13-15, 2014 + n ew y ork City As for digital readers, the legions of has lauded several self-published which are rising every day, the cri- books among their , sis has led them to the internet in and there are publishers, like B de search of free books—many don’t Books, which have bought rights for care if those downloads are legal some for the titles. or pirated—or else pushed them to We don’t know just how much look for discounted offers from the self-publishing is impacting Span- online bookstores. ish publishers' sales (statistics are In short, people are buying scant), but it may be draining more fewer print books, and readers are revenue than appears on the surface. Now in its 5th year, Digital Book WorlD is the seeking out cheap or free ebooks in What we do know is that authors the internet. There are no statistics have little to lose: the risk is low, largest conference and expo dedicated solely to or sociological studies to back it up, and they have the opportunity to ex- but just ask friends, read comments periment, particularly with prices, the business of digital publishing worldwide. on social networks, or listen to con- which they can set very low—some- versations in cafes and on the bus— thing that is especially attractive to you’ll have all the proof you need. readers in times of economic crisis. However, the digital revolution Fixed Book Prices at Home, New has not brought only bad news with it: digitization also has its upside Markets Abroad for many Spanish publishers and, I The price of ebooks and the Save 5%* off published rates when you enter code FraNkFUrt think, there’s still a lot of potential. need to treat price dynamically in the Some publishers have noted that in digital world is not a popular topic RegisteR now at conference.digitalbookworld.com the last quarter they sold more digi- among Spanish publishers. In Spain, * 5% off applies to individual Full Conference and total access registration options only. tal books than print books. What still - feeds them are the print book sales, lar to the agency model. The price fixed book price laws operate simi title Sponsor: LitAg at 35: Agents Share Stories, Memories

Frankfurt Book Fair interviewed Nurcihan Kesim, Agent scouts and agents who have been (Turkey) coming here since it began in 1978, with just 7 tables. Today, 35 To celebrate the 35th anniversary years later, the LitAg has almost “In my story, you have a short of the Literary Agents & Scouts 450 tables: a record number. Here history of the publishing Center, known as the “LitAg,” the they remember and reminisce. business in Turkey”

Nurcihan Kesim was already an can publishers were ready to sell in agent in Frankfurt in 1978, when the Turkey. However, at the time, they Thomas Schlück, Agent “Most certainly, the LitAg LitAg was founded and she’s still com- sent books to various people and ing, representing her agency, the Nur- never received offers. (Germany) lengthened my life.” cihan Kesim Literary Agency. My husband, Ertugrul Kesim, who probably felt sorry for me, time, it required rushing from stand Book Fair, and I am scared. joined in to help me. We rented a 35 years already? to stand and from hall to hall every ItI am is 1972,standing my in fırst front Frankfurt of the The AgentsThe conveniences Center has beenof this here ever- for half hour with heavy luggage. That Doubleday Book Stand. An old man - growing institution are now being was, especially on the weekend with is sitting behind a small table. There one-room office in the heart of the taken for granted, and not just at the the public visitors, a hard thing to are many books on the table. publishing world in Istanbul: Caga Frankfurt Book Fair. The LitAg is a do. At that time it was not possible to “I would like to be your agent loglu.Soon, I was weprobably needed the help. first personWhen very modern meeting point in our have your own stand if you were not for Turkey!” Finally, I am able to say inI met Turkey a woman to start from a home Ankara office. with a branch of the industry. The sound of a publisher, and you could not just the words I was practising for days. good education but who had never thousands upon thousands of voices The man stands up, he looks worked before, I hired her. Her name in many different languages is the brought a revaluation, our own ad- surprised. There is a broad smile on was Oya Alpar, and she became a proof that face-to-face appoint- sneakdress and in somewhere, a private and so calm the Center place his face. He says: “Is that so? Who highly regarded assistant to me. ments are still more important than . . . Most certainly, the LitAg length- are you anyway?” Our agency was growing fast, online communication. ened my life.” I introduce myself hastily. I tell but we hardly made ends meet. We Today I feel I can’t really re- him that I am a Fulbright student. had all kinds of material: comics, member the beginnings of the LitAg. Translated from the German by Merle I worked at Praeger Book Publish- story books, encyclopedias, etc., Schaefer. ers for a year, where I learned a lot but there was only limited demand. about the book publishing business. Book prices were very low—just a Hall 8? Being a lone fighter at that He reaches for a book on the few dollars—and print runs were table. He shows it to me and says: equally low—just 300 new books “OK. I will give you a chance! If you and about 2,000 copies were printed can sell this book within the next each year. two hours, you will be our agent in This unfortunate situation last- Turkey!” ed until the 1980s. Now a new gen- I am back at the Doubleday eration is engaged in business. Good Book Stand in ten minutes, with the translations in almost every lan- Turkish buyer! guage are available, book prices are That day, I was welcomed at all about 10 to 15 dollars, and in some the book stands. It was a great day cases big advances are paid. Impor- for me! tant books and those by famous lo- Later, I heard from some friends cal authors sell over 100,000 copies. who used to meet each other at the We are still in business along- hotel bars to talk about the business side the new generation: Ms. Filiz that the top gossip was about my Karaman and Mr. Osman Savas Ince. new job! And so, in my story, you have a On my return home, mail, book short history of the book publishing samples and new work started to business in Turkey. pour in. I soon realized that Ameri-

There are so many stories or anec- Tanja Howarth, Agent dotes which spring to my mind. Per- - haps one of the funniest memories I Consul,lisher could I simply be hadreached. to leave The before Aus- (United Kingdom) have is to describe and explain what atrian final Ambassador decision about in Jakartaa British kindly pub a “book auction” was whilst being allowed me to use the Embassy telex (no fax machines or emails were mini skirt and boots . . . - filmedAnd by athere TV crew is, whileof course, wearing the a nal offers. The entire Embassy staff, priceless story of the sale of the book availableas well as back the then)Ambassador to receive himself, the fi “The entire Embassy staff Perfume by Patrick Süskind 27 years thought I was selling a new, secret, ago. The excitement of British pub- and enormously expensive perfume! thought I was selling a new, lishers was so overwhelming that I keep on thinking that no perfume secret, and enormously - in the world could have had the ef- fect this unique novel has had over expensive perfume!” offerswith a camefriend, flooding who was in the daily. Austrian Hav the years. ing booked a flight to Jakarta to stay 22 Frankfurt 2013 • PUBLISHING PERSPECTIVES Start praying:

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