Association of Commercial Television in Europe Rue Joseph II, 9-13, BE-1000 Brussels Tel: + 32 (0)2 736 00 52 - Fax: + 32 (0)2 735 41 72 www.acte.be ACT / Annual Report 2011

Table of content

1 / Editorial by Philippe Delusinne 2 ACT President & CEO RTL Belgium

2 / Interview with Neelie Kroes 4 Vice President of the European Commission & Commissioner for the EU Digital Agenda

3 / Facts & Figures 6 4 / A view from the top 14 5 / The regulatory challenge – A future-proof EU media 20 policy framework Ross Biggam, ACT Director General

6 / Content & Copyright 22 Investment in content 24 Interview with Bertrand Méheut, CEO Canal+ Group The value of copyright in multiplatform distribution: an asset to be protected 26 Gina Nieri, ACT Vice President & Member of the Board Mediaset Group

7 / Integrated media companies in a changing 28 media landscape Responding to constant change in consumer behaviour 30 Interview with Bert Habets, CEO RTL Nederland TF1 as a 360° media company 32 Interview with Nonce Paolini, CEO TF1 Group

8 / Commercial broadcasters as multiplatform distributors 34 New media strategies & product launches across Europe 36 Online distribution strategies 42 Interview with José Manuel González Pacheco, Director General Antena 3 Multimedia

9 / TV & new forms of communication in today’s societies 44 Freedom of expression as driver of democracy 46 Utta Tuttlies, Chair ACT Communications Group & Head of Communications Awards to ACT Members for Excellence in Journalism 49 30 years of electronic news history 51 Merja Ylä-Anttila, Head of News & Current Affairs MTV3 Helsinki, Finland Choice & diversity in the Romanian TV landscape 54 Calin Popa, Director General National TV

10 / Awards 56 11 / ACT Members 62 12 / Abbreviations 97 ACT / Annual Report 2011

scheduled – television. It does not even the mobile, a tablet device or the main linked, points – exclusive rights to our take into account on-demand viewing that TV set, which is itself already likely to be content, and territoriality of rights. If is growing at a rapid pace. Concerning HD or 3D, and in a year or two may well these fundamental principles are put into interest in news, I would like to refer to have a broadband internet connection. question, then we will no longer be able an example from my own market, namely Diversification of business models, of to serve our viewers as we are doing now. French-speaking Belgium. The evening platforms and programmes is no longer Finally, we need to accept the challenge news from RTL-TVI at 7 pm called “Les a wish but a reality within our channels of digitisation and new technologies heures” scores an average audience share and its future prospects are bright. and respond to those as we do now: of 46.5%, which shows not only success by diversifying our business models and with our viewers but their real interest in But we need to make sure that we are in revenue streams. global and local developments. a position to develop further. This will only be possible if we can ensure a reasonable The ACT Annual Report 2011 gives Editorial In the Middle East television along with return upon our investments. Programme- an insight into the various facets of online and social media has even been a making is not only a creative process but our members´ contribution to creation, driver of political developments leading also an expensive one. And one at which to society, to consumers and to media to the toppling of old regimes in several European commercial broadcasters and our freedom and diversity. We are grateful states. Yet not only in the Middle East, partners - the independent producers - are that Vice-President & Commissioner but all over the world television plays very good. Today European programmes Neelie Kroes has agreed to give us an a fundamental role in our society. As and formats are successfully sold interview on the Digital Agenda and her by Philippe Delusinne, commercial broadcasters we take our abroad with the EU boasting a view on the development of our sector. ACT President & CEO RTL Belgium responsibility seriously. It is our task and considerable trade surplus over the US Several CEOs and media senior executives honour to report on developments, inform in this field. Our European programmes explain their business strategies and speak people – and entertain them. Make them and formats travel around the world and about investment in content, the role of happy and reflect. All over Europe entertain millions of people outside of copyright, choice of media offers and the In a continuously changing media environment our channels invest millions of Euro Europe. That is good news. Concerning role of news for a media company today. – around 50% of our revenues - to our own programmes and audiovisual ACT Director General Ross Biggam gives a with online and new media seeing great create content. Whether it is for cost- content we make sure that where there is regulatory outlook on our sector. intensive genres such as news or drama a monetisable demand for it, viewers can or for the acquisition of expensive sports also access and view their favourite national As usual, we provide a wide range of success – people continue to watch television. rights in football, tennis or basketball – content outside of their home countries. facts and figures on broadcasting and we are committed to providing the best Whether it is Polish programmes shown give you an update on the activities of our schedules and programmes to our viewers. in the US or Romanian content to the members in the final chapter. Dear ladies and gentlemen, And we have a challenging task in front of Romanian diaspora population

We are looking back at a year which has television? Well – quite a lot. Let me To be with our seen a series of major events. Just think of explain why. As commercial broadcasters we take our responsibility seriously. the revolutions in the Middle East. Or think viewers and be close about sports and the joy of FC Barcelona All these events have become global It is our task and honour to report on developments, inform when winning the Champions League knowledge. I am sure that when reading to them – this is final in May 2011. Or about the special these lines you have a picture in mind people – and entertain them. Make them happy and reflect. moments in the summer when the royals in which you have seen. And where have you our declared goal Sweden, the UK and Monaco said “yes”. seen it? On television. Images of people, of us – to be with our viewers for 24 hours worldwide, whether it is Sky News Enjoy reading and best regards, nature, of catastrophes, of joy, of happiness. a day, 7 days per week. To make sure shown in 36 European countries, the and main objective. But we have also seen dramatic that when they tune in they chose us content of Canal+ available in about developments. The tsunami and the In a continuously changing media because of trust, confidence in our brands, 30 French-speaking countries in Africa threat of nuclear catastrophe in Japan, environment with online and new media professional work of our journalists and and localised versions offered in Poland Africa being hit by the worst famine in 60 seeing great success – people continue programmes delivering what they promise. and Vietnam; or Eurosport available all years, and Norway shaken by a murderer to watch television. This is where they over Europe in different languages. We shooting teenagers on a peaceful island. get the news, where they turn to relax To be with our viewers and be close to will look into providing our services On the economic front we are faced with and be entertained – where they inform them – this is our declared goal and main in those territories where a critical continuous attempts to shore up the Euro, themselves, learn new things, or just enjoy objective. Therefore, we do not only mass of consumers asks for it, and the US facing a historic level of debt and the themselves. Today people in Europe respond to technological change but we where it is economically feasible. global economic motor stuttering. watch television on average 228 anticipate it. All over Europe we see our To be able to continue to reinvest such minutes per day. This is an impressive channels going online and offering their a high proportion of revenue in new Why do I mention all this – and what do figure which has increased over the last content on any possible platform that content in the future, we need to make all these developments have to do with ten years and only relates to linear – or consumers like – whether it is the internet, sure that we maintain two essential, Philippe Delusinne

/ 2 / 3 ACT / Annual Report 2011

Consumer patterns are also changing, becoming more individualised, content " Rightholders should not be obliged is becoming more user-generated and business models will have to adapt to this. to license for all European territories but

Therefore, I see a chance for the audiovisual remain free to restrict their licences to sector to innovate and develop ways of boosting creative content and creating certain territories and to contractually a solid independent production industry in Europe able to compete with other set the level of licence fees." countries' studios in a changing future.

The European TV market was worth European formats have been exported debate on how to create a Digital Single €91.7 billion in 2010 with up to 50% to the US where a high proportion of Market for audiovisual content. The of commercial broadcasters´ revenues them are being locally adapted and Commission is also working on a proposal being reinvested in content. What role shown on primetime. I can only welcome for a framework instrument for collective does the creation and production of these developments which contribute to management. content – and in particular European reducing the deficit between the EU and content - play in your view of the the US. Both the European industry and The media landscape is transforming media landscape? the European institutions should reflect at a phenomenal pace with new A vibrant and successful TV market is on how to extend the successful results platforms, channels and programmes already good in itself, but it is only half the achieved in the field of formats to the rest being launched every day. How far do story. What really keeps creative industries of audiovisual content. you think consumers are driving this running is the creation and production – media revolution? Interview with and sale - of content. I am not only talking In May 2011, the European Consumers are asking for more; in fact, in terms of business figures and the Commission presented another there is an increasing demand for online number of jobs. Cultural richness cannot important policy document, the IPR content. As I said, technology makes it Neelie Kroes be measured in figures alone, but I am Strategy. How far can the EU make possible to receive content on platforms Vice President of the European Commission sure everybody would see the difference if the necessary distinctions between other than the traditional TV set or radio, & Commissioner for the EU Digital Agenda we did not have so many content creators the different needs of the various notably on mobile devices such as mobile and producers around us. The high “content” industries (music, print, film, phones. But consumers are not only reinvestment share in content of 50% television, etc.)? changing the media landscape in their role Earlier this year you presented the The Digital Agenda has 7 action areas: throughout Europe. Easier, more uniform shows us that there is a high demand for Each content sector faces different as consumers; they are also generating Digital Agenda as a key plank of the 1 Setting up a vibrant digital Single and technologically neutral solutions new content. This means that so far we challenges in the age of digitisation. and creating content themselves, like short EU2020 Strategy. What are the main Market; for cross-border and pan-European are on the right track in Europe. The music sector, for example, relies on educational videos. goals of this initiative? 2 Assuring interoperability between IT licensing in the audiovisual sector will collective management to a larger extent . The Digital Agenda for Europe, presented products and services; stimulate creativity and help the content Good content is local. But the media than the audiovisual sector. Territorialities in May 2010, aims to deliver sustainable 3 Catering for security online and thus producers; such solutions should preserve business is far from immune from and direct negotiations with producers "The high economic and social benefits from a digital increasing people's trust towards the contractual freedom of the parties. globalisation. Increasingly, European are very intrinsic in the financing models Single Market, in particular based on fast technology; Rightholders should not be obliged to formats and programmes are being of the audiovisual sector. It is essential to reinvestment share and ultra fast internet access for all citizens 4 Expanding fast and ultra fast internet license for all European territories but exported. In the format trade, the EU understand these differences to facilitate, and businesses. This target is particularly access; remain free to restrict their licences to is far ahead of the US in this market. but not impose, the development of new in content of 50% important as the current crisis has wiped out 5 Investing in research and innovation; certain territories and to contractually set How can the EU and the industry best cross-border business models if there is years of economic growth and has exposed 6 Enhancing digital literacy, skills and the level of licence fees. exploit this new phenomenon? demand from European consumers. There shows us that there the structural weaknesses in Europe's inclusion; Indeed, in the last few years the are common challenges and opportunities: economy. The great potential of digital 7 Addressing challenges like climate As regards the future, the digital revolution European programming export market for example, there are indications that is a high demand technologies, including the internet, can help change and the ageing population by will certainly have an impact on the has strengthened thanks to the format consumers increasingly access all kinds of for new content. get Europe back on track. Attractive content the smart use of technology. audiovisual sector. The interaction between trade, with a high volume of formats content on different platforms, including and services need to be made available in television and the internet is going to be of being traded both intra-EU and with North mobile devices such as smartphones and This means that an interoperable and borderless internet In the Digital Agenda, you have key importance. TV viewing levels are high America and Asia. tablets. The European Commission is environment. This stimulates demand for suggested several actions relating and broadcasters have the opportunity currently building a regulatory framework so far we are higher speeds and capacity, which in turn to audiovisual services. What is your to broaden the range of their offer. The use of format is now a significant which gives incentives to meet these creates the business case for investments vision for the future of our sector? Competitive pressure from internet services part of the TV industry because a format consumer expectations. For example, in on the right track in faster networks. The deployment and The Digital Agenda aims at strengthening will strengthen, in particular when hybrids which has already proven successful July 2011, the Commission published a take-up of faster networks opens the way for the digital Single Market and opening up have developed, enabling users to access significantly reduces the risk associated Green Paper on the online distribution of in Europe." innovative services exploiting higher speeds. access to, and circulation of, content all types of services on one sole device. with commissioning. A number of famous audiovisual works to launch the

/ 4 / 5 ACT / Annual Report 2011

Facts & Figures

People like watching TV: everybody knows this, and people often have opinions about it. But let us take a look at viewing patterns. How do they watch TV and on what platform? What role does new media and the internet play and what is their impact on linear TV viewing? And finally, let us take a look at the economic value of the sector and technological developments. Based on a wide range of latest figures this chapter answers all these questions.

/ 6 / 7 ACT / Annual Report 2011

Viewing time Economic value

The TV market in 2010 was worth €91.7 billion in revenues (5.6% more than in 2009). (ITMedia Consulting, 2011) Television remains phenomenally popular, with average daily viewing in Europe In the UK, creative industries increasing to 228 minutes per person in 2010 (6 minutes more than in 2009). account for 6% of GDP. Up to 50% of our revenues are reinvested in content. (Eurodata TV Worldwide, 2011) (Communications Chamber, 2011) (Content & Consumers, ACT, 2011)

People want TV – more than ever In Italy, the TV industry alone Viewing time Europe 2000 - 2010 is worth around €12 billion. (IsiCult, 2011) More than 97% of European households (310 million) have a TV. +25 minutes Investment in content Commercial broadcasters are key investors in content: 228 222 217 212 213 214 209 209 203 205 206 In the UK, investment in content In 2010, almost 60% production amounts to £4 billion a year. of European households (Communications Chamber, 2011) had a flat screen TV. The mass conversion of CRT TVs In Italy, an investment of €800 million to flat screen continues. is drawn to the production of TV drama 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 and other audiovisual works, with an Source: Eurodata TV/RTL Group, 2011 additional €1.5 billion earmarked for in-house productions. (IsiCult, 2011) Almost 50% of European households have In France, Canal+ and CANALSAT invest a high definition set. The daily viewing time increased in 29 out of 38 more than €2 billion in content, which European countries (compared with 2009). represents 50% of their pay-TV turnover. (Television 2011, (Television 2011, (Canal+, 2011) International Key Facts) International Key Facts)

/ 8 / 9 ACT / Annual Report 2011

Content & Formats Advertising & Product Placement

In 2010, TV advertising revenues grew by 8% in Western Europe, outperforming economic growth and the overall advertising market. (Television 2011, International Key Facts) Of all the factors that influence the Live TV and sport continues to dominate consumption of television, none is more the most viewed programmes. important than content. (Médiamétrie, 2011) (Eurodata TV Worldwide, 2011) The big sporting events of 2010 boosted TV Following the transposition of the EU's consumption across the world. The FIFA World Cup Audiovisual Media Services Directive reached new heights in Spain where daily viewing time (AVMS), product placement has been was 14 minutes higher in July 2010 in comparison transposed into national law in nearly with July 2009. 13.4 million Spanish viewers followed all EU member states. (ScreenDigest, 2011) their team to victory in the final against the Netherlands on Telecinco (78% market share). (Eurodata TV Worldwide, 2011)

In most markets, product placement will contribute The UK strengthened its The UK exports more formats than any other nation. up to 1% of total TV advertising revenues by 2015. dominance of the Global Total international revenues generated by independent Entertainment format market, (ScreenDigest, 2011) producers alone grew by 34% last year to £590 million. now accounting for 44% Selling British formats abroad accounts for a quarter of of all new entertainment the sector’s total revenues. (Pact, 2011) formats to travel. (IP Network, 2011)

In 2010, the most popular talent show Got Talent (by FremantleMedia) entered an impressive eleven new markets making it the biggest format to increase its coverage. Germany has the biggest potential for product placement The X Factor achieved an average audience of 14.1 million (up from 12.9 million in until 2015 in terms of absolute incremental revenue 2009) and has since gone on to travel to a further five markets. (€50 million). (IP Network, 2011) (ScreenDigest, 2011)

/ 10 / 11 ACT / Annual Report 2011

TV in the changing media landscape Digital TV

Technological innovation has so far The transition to the digital seemed to boost the television sector; e.g. era has reached its final DVRs and online TV content have tended stage with 72% of EU to boost overall viewing. households and 55% of (Deloitte Touche Tohmatsu Limited, Europeans watching digital Technology, Media & Telecommunications Predictions, 2011) television. (IP Network, 2011) In France, 44% of people owning tablets stream TV programmes in real-time, utilise catch-up services or access video-sharing platforms. 28% use video-on- demand services on the internet. In 2011, a further 5 EU countries will complete the (Médiamétrie, 2011) transition from analogue to digital terrestrial transmissions, bringing the total to 16 EU (20 European). Today, consumers are not necessarily aware of the different screens they have at their (European Audiovisual Observatory, 2011) disposal. They are more focused on content than on the equipment itself. (Médiamétrie, 2011) There are now Pay DTT services in 14 EU countries (19 European).

(European Audiovisual Observatory, Catch-up TV is increasingly popular. 55% of internet users watch TV on catch-up services, 2011) with 81% of catch-up users stating that they are watching as much TV as previously. (IP Network, 2011) By the end of 2010, in total, more than 9,800 television channels had been established in Europe.

(European Audiovisual Observatory, 2011) According to Ofcom's studies on content Time-shifted viewing: Recorded downloaded or streamed over internet, programmes – including advertising – 54% have watched TV shows and 63% are consumed within 24 hours after movies. In Q1 2011, 35% of individuals broadcast, with fiction and sitcoms as the HD channels are available on DTT platforms claimed to have used the internet to most consumed programmes. (IP Network, 2011) in 13 EU countries. watch catch-up television services. (European Audiovisual Observatory, 2011)

(Ofcom, Annual Communications Market Report, 2011)

/ 12 / 13 ACT / Annual Report 2011

A view from the top

They manage and lead large media companies. They decide together with their programme directors about what we are going to watch and when. They are committed to managing their businesses responsibly and to providing consumers with high-quality professional content. And we have asked them to give us their views about our sector and the future development of it. So enjoy reading the opinions “from the top” of our member companies from all over Europe, as well as other recognised media professionals.

/ 14 / 15 ACT / Annual Report 2011

"Technology is of course changing the way that content is delivered and consumed, and we are right at the forefront of this change. Not only did we launch a "Over the years "We’re now one year number of additional high definition channels in 2010 2011/2012, television into our five-year and launched Scandinavia’s first 3D TV services, but will solidify its status Transformation Plan and we have also just launched the industry’s first full scale as the current super making good progress ‘Over-The-Top’ internet-based on-demand service. media, defying some on delivering our strategy As the region with the second highest broadband commentators’ of creating great content penetration and amongst the highest broadband speeds prophecies of imminent and exploiting it across in the world, Scandinavia offers unrivalled opportunities obsolescence." multiple platforms and in this area. For a single monthly payment, subscribers to

Deloitte Touche Tohmatsu Limited selling it internationally." our Viaplay service can now access thousands of movies, Technology Media Adam Crozier, hundreds of hours of live and archive sports coverage & Telecommunications Predictions, Chief Executive ITV plc (July 2011) (2011) and their favourite TV series over the open internet."

Hans-Holger Albrecht, President and CEO MTG (2010 Annual Report)

"Television reaches millions of people simultaneously "It is my wish that NGN both from investments in in a way that no other medium can. As a commercial (New Generation content development and broadcaster, the ProSiebenSat.1 Group sees this as a Networks) deployment from NGN deployment."

great opportunity to do good. Our commitment to and the Digital Agenda Fedele Confalonieri, doing the right thing is based on creative ideas - which will soon provide further Chairman Mediaset (2011) after all are the basis for our business. Thanks to our opportunities for growth popularity, we can reach young people in particular for in the EU. However, important societal topics. In doing so, we focus on four growth in the ICT sector objectives: We want to create opportunities, engage shall only happen within culture, communicate values, and build knowledge." a level playing field, for

Thomas Ebeling, old and new players: CEO ProSiebenSat.1 Media AG (2011) no passport should be granted to free-riders who will benefit the most

/ 16 / 17 ACT / Annual Report 2011

our industry, and hence and having already grown "We are a privately financed new services and offers by over 100,000 customers company that needs to to both viewers and in the first half of this year, turn a profit, but we also advertisers. In order to these solid results reinforce invest in areas that will stimulate and maximise my confidence in our ability not make us money, like creativity and growth to build a successful pay- news programmes or within the broadcasting TV business. Our strategy certain sports. We view field, net neutrality is to deliver for customers such investments as a necessity. Through by focusing on the best marketing investments and we make them in the aim this, and through hard programme quality, exciting of establishing and consolidating our position on the work, the commercial innovations and great television market."

broadcasters can continue service, is beginning to Gerhard Zeiler, "With a fantastic range of to develop the multitude "We are pleased with our pay off." CEO RTL Group (Handelsblatt, 22 June 2011) programmes, commercial of programmes and progress in the second Brian Sullivan, broadcasters give viewers services we want to quarter which is in line CEO of Sky Deutschland AG (2011) and advertisers the best offer both viewers and with our expectations. TV offer there is. Every advertisers." After four quarters of "This is a golden age for Jan Scherman, day of the week. And on CEO TV4 Group (2011) continued improvement, consumers, who have more and more platforms. never had it so good when The migration between it comes to accessing different platforms, and premium content (often the multiplatform strategy "Despite the economic crisis, audiovisual companies, with free) over multiple devices. that has been the talk of 2010 has been an inflection the most diversified and Entertainment & Media the town for more than point in our Company’s complete offer of channels CEOs are having to a decade, is now a reality history, not only because of in the Spanish market. So we adapt business models to we as broadcasters have its great economic results can be proud to underline capture the shifting nature to deal with. We do that, and audience records, but that our offer reaches the of consumer demand. but there is still a number Paolo Vasile and Giussepe Tringali, because of the acquisition most diverse and complete The bottom line is that in Marcel Fenez, CEOs of MEDIASET ESPAÑA Global Leader Entertainment of regulatory obstacles/ (Annual Shareholder’s of Cuatro and 22% of targets of audience and order to continue to create & Media, PwC (2011) issues to address. Every General Meeting, 2011) Digital +. This acquisition that we are the leading quality content, someone form of obstacle will limit made our group one of the broadcaster in our market." has to pay." the growth possibilities of most important European

/ 18 / 19 ACT / Annual Report 2011

is more areas where more, rather than less, regulation will be needed.

Two examples : privacy, and protection of minors. We can debate – and doubtless, in time, we will – about the appropriate mix of co-regulation, self- regulation and statute, or about what should be harmonised at European level and what can remain national. But there is no dispute that privacy and data protection issues are more important for consumers The regulatory challenge – than ever before. Protecting minors from unsuitable content, by contrast, has always been a priority both for regulators and A future-proof EU media policy for society as a whole. And it will remain so in the digital age. If the goal here is straightforward, the means by which it can framework be delivered are much more complicated than was the case in the old days. In a Ross Biggam, ACT Director General world where can access any audiovisual tightly regulated than any other means of characteristics of television which are content via a simple online search, how, "Convergence has broken, or significantly strained, the legislative delivering content to the consumer, and dear to many regulators – not least, our if at all, can the same level of protection there are some logical historical reasons position as the most-trusted medium be assured? Can parental education and concepts that form the building blocks of current communications why this was so. But these reasons are by which citizens access their news. media literacy play a role? Is the fact that changing – not least the old justification of broadcasters’ output is regulated in a way and media regulatory arrangements... Technological developments, “television uses the scarce public resource Indeed, we can start by identifying two that is not attempted online an unfair of spectrum”. areas of regulation whose maintenance discrimination against broadcasters, or a changes in industry structure, changing consumer engagement and is uncontroversial, within the television competitive advantage as viewers continue And, as the Australian report says, industry: competition, and copyright. to trust our content? Or is it both? globalisation of markets and of regulation [mean that] the majority We do not have any definite answers of legislative concepts are either ‘broken’ or under significant strain Regulation constructed on the premise to the detailed questions yet, and we won’t get a sensible debate until from the effects of convergence." that content could (and should) be such time as the European version of the ACMA report is written. I suggest that controlled by how it is delivered is losing the European Commission might be well placed to take the wider, long-term view its force, both in logic and in practice. which is necessary – after all, unlike some national regulators, the Commission can Who said this? A CEO of a media group I would argue that we need a similar opportunities and as device manufacturers At least in Europe, that does not mean There may actually be a case for extending hardly be concerned about its own future arguing for deregulation of this or that report, maybe a series of 27 different and ICT players enter, or at least talk that we should immediately abandon certain powers of regulators in these areas. role, as many of its functions – not least in piece of media law? A Brussels trade reports in Europe, but there remains a about entering the content business. all notion of television as a licenced the competition and single market fields association response to an EU consultation? question as to who is best placed to start activity and move to the newspaper/ By contrast, there is of course a level of – are enshrined in the European Treaties. A free market think tank? our, European, version(s) of this debate? The ACMA report goes on to identify internet model, where intervention by a micro-management of broadcasting, And the Commission has fulfilled this the risk of “Institutional ambiguity as a state or quasi-state agency is regarded particularly in the commercial sector, role in the past, notably with one of the None of the above. It’s an extract from a As the Australian report put it, the consequence of sectoral convergence such as anathema. In fact, most of the many, which needs to be phased out, to earliest and most comprehensive analyses recent report from, surprisingly enough, “blurring of boundaries between that several regulators – or no regulators – many papers and speeches on regulatory be replaced by a more intelligent use of of the implications of media convergence, a media regulator – the Australian historically distinct devices, services and have a clear mandate to address pressing matters given by TV executives around regulators’ time than the 1980s-style back in 1997. But first, stakeholders Communications and Media Authority industry sectors leading to inconsistent market or consumer concerns”. Again, not Europe are calling not for abolition of our counting of hours of different programme and regulators need to develop an (ACMA) (the full report is available at treatment of like content, devices or an unfamiliar state of affairs in Europe. current model, but rather for a radical genres, or of minutes of advertising per understanding that this discussion www.acma.gov.au). The interesting thing services”. This sounds, and is, theoretical. reform. This is about modernising and hour. If this form of regulation was ever is not about this or that directive, or about the ACMA report is not so much But we are also seeing this every day as Staying in Europe, first of all, we need refocusing the regulatory structure, in the interests of consumers, it is now whether a particular article needs to the conclusions, but the vision shown by newspapers increasingly rely on video to be clear that the commercial sector not abandoning it altogether. A wide- obsolete. Because, as consumers’ use of, be retained – it is about a regulator’s the regulator in their willingness to take a content to drive traffic to their websites, is not calling for the abolition of all ranging and objective debate may well and relationship with the media changes wider vision of the future. If the step back and examine the wider picture. as public broadcasters explore commercial media regulation. Commercial television end up preserving some of the distinctive in the digital world, there are many Australians can do it, so can we in Europe.

/ 22 / 23 ACT / Annual Report 2011

Content & Copyright

Creative content lies at the heart of any successful programming schedule. Commercial broadcasters are experts in the creation, distribution and marketing of professional content. Ratings show that our European – and increasingly international - audience value this expertise offering them choice and variety. We take financial risk and around 50% of our revenues are reinvested in content. Bertrand Méheut, CEO Canal+, and Gina Nieri, ACT Vice President and Member of the Board Mediaset Group, explain why we need a robust copyright framework and the respect for exclusive rights and contractual freedom to ensure a fair return upon our investments.

/ 22 / 23 ACT / Annual Report 2011

With Canal Overseas you offer your We operate on two different territories. First, we are a market France has established audiovisual content also to viewers leader in French overseas territories and about 30 French- outside of Europe. Which countries speaking countries in Africa where we have a total of nearly 1 itself as one of the largest do you operate in and why have you million subscribers. Offer available in these countries is essentially chosen those? based on the existing CANAL+ and CANALSAT packages, with movie producers in the many other channels dedicated to African audience or issued of African countries. Then, we have developed operations outside world, next only to the French-speaking countries, in Poland and Vietnam, where we have developed specific, local offers. We have about 1.5 million US and India. As a result, subscribers in these two countries. French movies tend to be What could be done by the EU to Premium and exclusive audiovisual content offer is our key very popular among the support the investment in creative business and we invest a lot in that respect for the benefit of our content in Europe? subscribers. Therefore, the issue of the protection of professional French public. As for us, content is very relevant. The EU can play a role in providing a high-level protection to legal audiovisual content offers. The this partnership gives us fight against illegal downloading of content is a key concern for CANAL+ as part of the creative industries. secured access to exclusive, Today’s media landscape is Our answer to these changes is twofold. First, we have developed quality content with a multiplatform, multichannel and our own on-demand services. CANALPLAY is one of the leading viewers are “always on” able to watch VOD platforms in France with a well-recognized brand especially strong customer appeal. and consume content whenever they among movie fans. CANAL+ and CANALSAT have been available want. How do you respond to changed in catch-up since 2008. On top of that, we have developed media consumption habits? Do you services to allow our subscribers to watch our content at their have a “one size fits all” approach for convenience on all connected devices, from smartphones to content on the various platforms or do Microsoft’s Xbox, including live streaming via the internet. The Investment in content you produce different content for TV, second answer is an exclusive, high-value content. VOD players, online, mobile and tablets? local or global, tend to focus on globalised content. The risk Interview with Bertrand Méheut, CEO CANAL+ is a form of simplification with big franchises being available everywhere. This is why we put so much emphasis on Original Mr. Méheut, recent studies assessed France is well-known for having maintained and developed a Programming, particularly series and drama. Our goal is to develop European television as being a €91.7 strong content industry. Each year, CANAL+ and CANALSAT world-class shows, with US production standards and which we billion sector and up to 50% of invest more than €2 billion in content, which represents around manage from development stage to their premiere on CANAL+. revenues being reinvested in content. 50% of our pay-TV turnover. This tells you how important How does this apply to the French content is for us. market and CANAL+?

Professionally produced content As a pay-TV company, what matters the most to our subscribers such as news, sport, drama and is premium, exclusive content. This is what primarily drives our entertainment is expensive and will investments. Genre is not necessarily relevant. Obviously, some Did you know that...? continue to be in the future. What are programmess are more valuable to us than others. But this is • Each year, CANAL+ and CANALSAT invest more than €2 billion in content, the most important genres to invest in only because of their quality and scarcity – not because they and which genres are more successful fall into one particular category. Live sports and recent movies, which represents around 50% of our pay-TV turnover. than others? particularly French films, which are less prone to piracy, are still a priority. Drama is increasingly important to us, especially in-house productions initiated by us. This is particularly important at a time • CANAL+ is a market leader in French overseas territories and in about 30 French- when on-demand services are becoming more and more popular. speaking countries in Africa with a total of nearly 1 million subscribers. With more than €150 million invested We have been partners of the French movie industry ever since in the acquisition of original French- Canal+ launched in 1984. This partnership has brought great language films you contribute to the benefits to both parties. France has established itself as one of • France has established itself as one of the largest movie producers in the world, promotion of the French culture. How the largest movie producers in the world, next only to the US and next only to the US and India. do you look at this from a business India. As a result, French movies tend to be very popular among point of view? the French public. As for us, this partnership gives us secured access to exclusive, quality content with a strong customer appeal.

/ 24 / 25 ACT / Annual Report 2011

The value of copyright Did you know that...? • In 2010, Italian broadcasters contributed € 2.3 billion to the production of film, in multiplatform distribution: TV drama and in-house programming.

an asset to be protected • Mediaset produced 41% of all its programming internally.

Gina Nieri, ACT Vice President & Member of the Board Mediaset Group

• 13% of Italian viewers have access to pirated copies of television series, and 30% to

copies of sports events and we estimate that about € 500 million are the loss of earnings incurred by commercial broadcasters in Italy. The audiovisual industry has an important productions, including the news. In 2010, allocated in favour of the production of role to play for the economy and for Italian broadcasters contributed € 2.3 original quality content. The battle that the the whole society. In the course of the billion to the production of film, TV drama creative industries are conducting against past ten years, the Italian broadcasting and in-house programming. Mediaset digital piracy is not a moral crusade but an creative industries, and at the same time cases, national judges have ascertained selection over it, whilst inserting relevant industries have invested about € 4.5 produced 41% of all its broadcast economic necessity: piracy is undermining represent a growing threat to investments the activities of the intermediaries and advertising messages. According to the billion in national television drama, with a internally. the foundations of the cultural industries. earmarked for the production of quality acknowledged a causal link between these Rome Court’s ordinanza cautelare, production of over 7000 hours of content. content. For example: 13% of Italian actions and the fraudulent use of illegally YouTube is not a mere host and does Every year, about € 800 million are Dismantling or even weakening Let us be clear about a fundamental viewers have access to pirated copies of uploaded content. The leading judgment exercise editorial control, thereby is to invested in quality productions – mainly copyright can produce serious risks for clarification: we are not arguing against television series, and 30% to copies of delivered on 16 December 2009 by the be held accountable for the audiovisual television drama and other audiovisual the structure of the creative industries, internet freedom, the users' growing sports events and we estimate that about Tribunale di Roma[1], further to the complaint files that are being made available genres - to which can be added an by undermining a business model that tendency to engage in social networking € 500 million are the loss of earnings lodged by R.T.I. (Mediaset’s fully owned online. This line of reasoning, establishing additional € 1.500 million for in-house hitherto has allowed resources to be activities and all the benefits that incurred by commercial broadcasters broadcasting concern) against YouTube, is the direct responsibility of providers in the in Italy.

The battle that the Today, “free-to-air” channels still ... it is of paramount importance to remain the main financiers of quality creative industries are production. The contribution of new implement systems that protect platforms (e.g. IPTV, mobile TV) towards conducting against the economy of quality audiovisual authors’ rights and copyright, making production is still minimal, if not digital piracy is not a insignificant: the increase in audience and, them more flexible in order to improve partially, of advertising investments in moral crusade but an digital and themed channels is insufficient multiplatform distribution, yet to guarantee appropriate resources to economic necessity: produce quality programming. In the safeguarding the role that broadcasters medium and long term, there is the risk of piracy is undermining continual impoverishment in the structure have played and continue to play in the of the European productive industry. the foundations of creative industry’s economy. the cultural industries. From this standpoint, it is of paramount an important first step in stating the need illegal distribution of non-authorised content importance to implement systems that to accurately consider, on a case by case protected by copyright, has been lately protect authors’ rights and copyright, basis, the scope and responsibilities inherent reaffirmed in the more recent cases, such consumers may gain from technology in a making them more flexible in order to to internet hosting activities. The enforced as RTI SpA / ITALIA ON LINE SpA of 17 June safe and fair environment. We are simply improve multiplatform distribution, yet regulatory framework leaves no doubt 2011 and RTI SpA / YAHOO! ITALIA of 15 tackling entrepreneurial activities safeguarding the role that broadcasters about what is lawful and what is not in September 2011. Several legal actions at that exploit piracy and its commercial have played and continue to play in the terms of legitimate fixation and distribution EU national level confirm the jurisprudence proceeds. creative industry’s economy. of audio-visual content online: the mere undertaken so far, on a case by case fact of enabling the user to upload content basis, by the Italian Courts and currently Online copyright violations constitute Piracy represents an absolutely is not exactly equivalent to organising such debated at EU level on the application and a form of unfair competition with the widespread phenomenon in the Italian content in a catalogue, with ad-hoc search interpretation of the e-commerce and data entrepreneurial activities of the creative industries. In recent Italian Court engines to retrieve it, exercising control and protection directives.

[1] Cf. Tribunale di Roma, Sezione IX Civile, Ordinanza 15-16 dicembre 2009, R.G. n. 54218/08, RTI SpA You Tube LLC, You Tube Inc e Google UK Ltd, http://www.tgcom.mediaset.it/res/doc/sentenzatribunale.pdf

/ 26 [1] On 16 February 2010 a new ruling issued by the Court of Rome has rejected the appeal claim made by YouTube and confirmed the / 27 December decision that ordered the web company to remove all illegally uploaded material (mainly “Grande Fratello”) from its servers. ACT / Annual Report 2011

Integrated media companies in a changing media landscape

What makes a successful media business today? In today´s digital environment - can you focus on one platform or service only? And what role do TV companies play in this respect? We have asked Bert Habets, CEO RTL Nederland, and Nonce Paolini, CEO TF1, to explain their strategies of operating in today’s converged media landscape. Their answers are fascinating to read – whether it is the “all-round media and entertainment company” that RTL Nederland developed into or the “360° media company” in the case of TF1 – both are facing the challenge of interacting with their audiences in many new and continuously changing ways.

/ 28 / 29 ACT / Annual Report 2011

power combined with our expertise. There also has to be a logic fit with the product. Facts & Figures on diversification Responding to It is more than just a financial investment. activities of RTL Nederland

Sizz: Concerning content creation – do you • In June Sizz launched the Sizz app. The constant change in work with a one size fits all approach app offers several programmes of RTL or do you produce different content for Nederland, like Goede Tijden, Slechte each platform and business segment? Tijden, Editie NL and RTL Boulevard. consumer behaviour You have to take a look at every format The programmes can be watched 24/7 and platform on its own merits. Thus, we without commercial breaks. The Apps do both: at RTLXL.nl for example, you We Love clips and How To clips can will usually find our shows from TV as it is also be watched with this app. The mostly our catch-up service, but we also Sizz app is available for i-Phone, Nokia, produced several web-only formats. You Consumers are more than ever in the Blackberry and Android. changed, one thing remains unchanged can also extend existing formats to other driver's seat, mainly fuelled by the digital up: our craft to inform and entertain. Over platforms or business segments, like we Pepper: the years, RTL Nederland has developed did extensively with X Factor, for example • The brand awareness of Pepper evolution and all the technological from a single TV channel into an all-round with concerts or online. This year we also among singles aged 20-49 grew by media and entertainment company that invested in films like theGooischeVrouwen 39% (among women 20-49 by 45%) developments that stem from it. This informs and entertains. And we do that movie, an extension to the big screen (in the period from launch till the end with a lot of dedication and emotion. That based on our popular series by the same of June 2011). creates many new possibilities and that in is our true strength and core competence. name. It became the number four Box Office hit ever in the Netherlands after turn has a major impact on our industry. What role does diversification play? blockbuster movies like Avatar and Titanic. In the past, we had our three-pillar strategy: strengthen the core business, Could the EU do more to support extend the family of channels and invest in media companies and thus foster Interview with Bert Habets, diversification. With our new divisions, RTL European champions? CEO RTL Nederland Entertainment and RTL Ventures, we have Despite the fact that television is first extended this strategy to five pillars. Our and foremost a local business, there What are the main challenges TV is a cyclical business: we were hit by traditional media usage. All these changes goal is to be the most complete all-round are European champions. RTL Group Couverts: for an integrated media company the crisis first and now we are the first to mean that we, as a media company, must media and entertainment company in the certainly is one, as is its content arm, • Within a year Couverts has reached the such as RTL Nederland? recover. With the acquisition of Slam FM constantly play into and adapt to the Netherlands. We will continue to invest, FremantleMedia, which exports European second position in the online restaurant In an integrated media company such we have strengthened our radio business. consumers’ behaviour. At RTL Nederland including new consumer markets in which content to the world, with the United reservation market in the Netherlands. as ours, you have to combine different The latest audience figures confirmed we do not see that as a threat, but as we were not yet active. But we will only States as its biggest export market. • From January 2011 till June 2011, the disciplines and environments and thus that Radio 538 is the leading Dutch radio the way to numerous new business invest in new markets if there is room to number of reservations made by people have employees with all different kinds of station once more with more than 3.8 opportunities. Although much has grow and we can use our promotion We as broadcasters are already present using the Couverts system grew by 242%. backgrounds. The biggest challenge is to million listeners. In our digital business we with our content and brands in the digital build a common base and let them feel have made substantial headway over the world, wherever the consumers want them. they are all part of the bigger picture at past year with the acquisition of real-time To further drive the future of digitisation, RTL Nederland operates a RTL Nederland. But this is something you weather information platform Buienradar. we need future-proof regulation. Media comprehensive network of websites, cannot order from the top. You need to Combined with strong organic growth we is a fundamental part of democracy, including the general portal RTL.nl, build a trustworthy relationship between are now among the top five players in the and as such should be regulated, but the on demand platform RTLXL.nl the employees and the management. Dutch digital market. broadcasters need the flexibility to operate and a variety of websites dedicated For us, it is crucial to react quickly, to be in an open market economy. While internet to popular TV formats. In the first half flexible in sharing problems and solving How is digitisation changing companies are allowed to advertise almost of 2011, the number of online video them– in all parts of our business. But also your business? without any restrictions, broadcasters views grew by 57% to 187 million. to celebrate success. Consumers are more than ever in the are overregulated. On new devices such This year, the company launched driver's seat, mainly fuelled by the digital as hybrid TV, consumers are targeted by the new Dating portal Pepper.nl and Are there parts of your businesses evolution and all the technological internet companies and broadcasters on the Sizz, a mobile telephony offer in that are growing faster than others? developments that stem from it. This very same screen – it is essential that the cooperation with Vodafone, targeting We recorded growth in all of our fields: in creates many new possibilities and that in differences in regulation, for example with female consumers. In 2010, terms of audience shares, our TV channels turn has a major impact on our industry. regard to advertising and age restrictions, RTL Nederland acquired Couverts.nl, enjoyed a great season. Sharpening Digitisation and broadband penetration is are addressed. There needs to be a fair an online real time restaurant our channel profiles and our consistent high in the Netherlands, leading to rapidly and transparent competition with reservation portal. programming strategy have paid off. changing consumer behaviour in global players.

/ 30 / 31 ACT / Annual Report 2011

TF1 as a 360° Did you know that?

• media company TF1 can now be seen on TV screens but also on personal computers or through mobile devices such as tablets or mobile phones.

Viewers can now complete their collective TV experience by a • TF1 Production, a subsidiary of the TF1 more personal web experience watching unreleased videos of Group, produces around 600 hours of programmes each year. their favourite TV programmes. All videos are now designed to be • Eurosport has a pan-European on four screens, with some specific applications according to the audience. Launched in 1991, Eurosport offers a range of five channels. use required either on TV, PC, tablets or mobile. • These channels are available in 59 countries and in 20 languages. Mr. Paolini, TF1 Group identifies itself In this new environment, the TF1 Group as a 360° media company – what does is a major agent of DTT holding three it mean? free-to-air channels, TF1, TMC and NT1. Since my arrival as TF1 CEO in 2007, Thanks to this position, TF1 can offer a I have considered that TV and Web are wide range of programmes to its viewers. complementary. We have thus developed screens but also on personal computers Launched in 1991, Eurosport offers a audiovisual actors would have huge new ways to help these media to enhance As the consumption modes of content or through mobile devices such as tablets range of five channels (Eurosport France, constraints in terms of content, diversity, mutually. Viewers can now complete their evolved tremendously, TF1 also proposes a or mobile phones. Thus, TF1 addresses Eurosport International, Eurosport 2, taxation, financial help to a production collective TV experience by a more personal large offer of programmes on the internet all audiences such as TV viewers, internet Eurosport news, Eurosport South Pacific while their new web competitors such as web experience watching unreleased videos reflecting and completing the linear user or mobile user. Asia) both in SD and HD. These channels Apple, Google, Netflix or Facebook keep of their favourite TV programmes. All videos antenna. TF1 is now the 1st French media are available in 59 countries and in 20 broadcasting on the same screen through are now designed to be on four screens, Group on the web. As to the audiovisual business, do you languages. It is a successful international connected-TV contents without such with some specific applications according to distribute your content only in France development around the sports issues constraints. the use required either on TV, PC, tablets or TF1 also broadcasts its content through or also beyond the country? which are by any means transnational. mobile. This strategy helped TF1 increasing IPTV via the box of the main telecom The TV market is mostly national and our Furthermore, we have to be cautious its ways of getting in touch with the viewers operators in France. The TF1 IPTV offer is ambition is to answer the French public’s As far as cinema is concerned, TF1 about the pan European illusion in and becoming the 1st 360° media Group called myTF1. It allows the viewers to have expectations. audiovisual rights aims at co-producing the audiovisual sector. All the channel in France. access to catch-up TV, specific content e.g. international features and proposing its directors know that the demand is local, news, sports or pay content such as VOD. Therefore, the French audiovisual catalogue beyond the French frontiers. that it requires adaptation for each TF1 Group has been existing for 20 years. production is very active and proves quite country and each culture. What were the main changes in the TV How does digitisation influence successful. Are there any particular issues that environment during this period of time? your company and what is you would like to address with the It is thus normal that audiovisual rights, The TV environment keeps evolving but your strategy with regard to TF1 Production, a subsidiary of the TF1 decision makers in France or at the at least for some of them, keep being the biggest changes have happened in the diversification? Group, produces around 600 hours of European level? negotiated for each channel and each recent years. The TF1 Group developed its activities programmes each year. It includes drama The audiovisual scene is more and more country. This does not aim questioning with a simple statement: targeting a large and entertainment shows, which are competitive. It is good news for the users. the single market. It is just a matter of Since the advent of DTT, French public anywhere at any time. broadcast either directly on the channels It should also be good news for the common sense. households have access to 18 free-to-air of the Group or on competing channels. European companies of the audiovisual Interview with Nonce Paolini, channels instead of four as previously. TF1 encompasses a wide spectrum of In the future, we aim at developing new sector. CEO TF1 This multiplication of channels led to content from information to entertainment concepts, holding the rights and maybe a fragmentation of the audience. As released as linear TV programmes, VOD, even exporting our programmes. It is essential to maintain a competitive the overall advertisement resources live shows... TF1 plans to answer the fairness among all European and remained the same, the audiovisual sector expectations of the largest possible audience. Nonetheless, among the thematic international actors taking into account had to rethink its business model and channels of the TF1 Group, Eurosport has that the audiovisual sector is rapidly endeavoured to broaden the revenue Digital media helped TF1 to be accessible a pan European audience. evolving into a digital multimedia sector. It sources. on all devices. TF1 can now be seen on TV would not be normal that historical

/ 32 / 33 ACT / Annual Report 2011

Commercial broadcasters transforming into multiplatform distributors

As European commercial broadcasters, today we are doing much more than broadcasting audiovisual content. We are becoming multiplatform distributors reaching our viewers on any platform and via different means 24/7. Internet & TV complement each other and while we offer scheduled TV programmes, we enthusiastically develop online services and interact with our viewers via social networks. ACT members explain their new media strategies and show us the latest products such as new websites, apps or games which they have launched all over Europe. José Manuel González Pacheco, Director General Antena 3 Multimedia, gives us an insight into their online distribution strategy and how they became the leader in mobile internet products among TV broadcasters.

/ 34 / 35 ACT / Annual Report 2011

New media strategies France

& Product launches More community and interactivity:

M6 application on i-Phone and i-Pod across Europe application passed the 1.5 million mark in and community functions (Facebook, Twitter downloads – and was enriched with new and e-mail sharing) along with the latest news functionalities. This update allows viewers, about programmes and the channel via alerts. while watching M6, to enjoy complementary information on the programme, to comment and to interact with the show’s Belgium fan community through social networks RTL.be now available on i-Pad directly from the application. Internet users can also access the programmes’ web apps (mobile sites optimised for smartphones) In June 2011, RTL Belgium launched its In addition, in April 2011, RTL Belgium by supporting the campaign. Buying to connect to Facebook fan pages or to i-Pad application that allows users to access launched a special Télévie app. One products, organising an event and making inform friends with the I’m watching the the entire content of RTL.be and much feature: users can make a donation in just an online donation in a secure fashion Available on i-Phone and i-Pod touch since programme button. more. The app offers users access to the a few seconds. are possible through the app’s interface. September 2010 and on i-Pad since October latest news in the RTL Sport, People and In this way everyone can show solidarity 2010, the M6 application has been a The application’s new functions offer a 15-day Loisirs columns, as well as articles enriched The application features a calendar of – whether on the ground or on their dazzling success. In May 2011, the free interactive TV guide with a programme alert with videos, photos and live comment on upcoming local events as well as photos smartphones – to help fight leukaemia RTL info. It is also possible to listen to four and videos of recent events. It also allows and cancer. of RTL Belgium’s radio stations. its user to take part in Télévie

Central and Eastern Europe Germany Central European Media Enterprises (CME) - Sky - Watching Sky everywhere One content, multiple distribution business model The multiplatform strategy of on a second TV whenever and wherever automatically onto customers´ Sky+ In 2011, CME began implementing its themed channels POP KINO, POP KINO2, Sky Deutschland with Sky Go they want. Sky Anytime combines the receivers overnight, customers are able to new One Content, Multiple Distribution POP BRIO, POP FANI, POP OTO and POP and Sky Anytime is the future power of Sky+ and the exclusive choice watch content whenever they want. Thus, business model with the launch of two SPOT. New channels offer movies, music, of the company. Sky Go gives customers of Sky. By downloading new content like Sky enlarges its attractiveness proven by new products, Voyo and POP NON STOP. Romania, the Slovak Republic and Slovenia comedy and children’s programming that even more flexibility to watch their top-quality movies out of the Sky Film subscription net growths and decreasing The strategy will enable CME to diversify with Bulgaria expected to follow by the end will provide viewers with a wider plurality, favourite live sports events, blockbusters or package as well as selections of the best churn rates. from advertising to paid and subscription of the year. The basic service offers free TV variety and richness of content. CME series on the i-Pad, i-Phone, and laptop or entertainment and sports programmes revenues, positioning the company as the catch-up of content whilst Voyo+ is a paid ultimately aims to develop a subscription industry trendsetter in the CEE region. At service which offers shows and series ahead broadcast model in all of its markets. the heart of the strategy is CME’s content of their transmission on TV, as well as the division Media Pro Entertainment, which latest local and international movies. CME 124 million views of clips on RTL.de has operations in each of CME’s markets agreed a deal with Warner Bros. Digital In May 2011, a season of Deutschland over the previous season (85 million views) and is responsible for its highest rated local Distribution through which the studio’s new sucht den Superstar (Idols) has exceeded and exceeded the 100 million threshold programming. The company’s goal is to release movies, and a selection of library 100 million video views. 124 million views for the first time. make its content accessible to viewers on titles will be made available on Voyo in all of of clips on RTL.de, Clipfish.de and the any platform at any time. CME’s territories. mobile platforms, along with views of Clipfish is a video clip portal, which serves entire shows on RTLNow.de mean the as Mediengruppe RTL Deutschland’s new In January 2011, CME launched its online In September 2011 CME launched POP talent show scored its best video view online destination for music. RTLNow.de video-on-demand service, Voyo. The NON STOP, a bouquet of six paid channels figures ever for a whole season. The shows series, films and shows in full length. service was initially introduced in the Czech in Slovenia. The package is available to number of video views increased by 46% Republic and by the end of September 2011 viewers who receive a digital signal from the had also been launched in Croatia, operators Telemach and T2 and comprises

/ 36 / 37 ACT / Annual Report 2011

Germany (continued) Greece

ProSiebenSat.1 Group’s new deals in distribution Multiplatform approach of ANTENNA Group

ProSiebenSat.1 Group and cable TV Group's HD stations for the first time. HD was launched in March 2011, and is broadcasters examine setting up new provider Kabel Deutschland (KD) signed transmission makes TV images significantly already technically available to 2.3 million business models in order to better approach a long-term contract for the distribution more detailed than before. households using KD. Women's station the advertisers and the consumers. of the Group's free and pay-TV, High sixx is also available over KD's analogue Definition (HD) and video-on-demand ProSiebenSat.1 also distributes an extensive network, expanding sixx's technical reach ANTENNA TV, with its Internet Division, content. Viewers with a KD connection video-on-demand portfolio via KD. KD's from the former 20 million households being the pioneer in the Greek New Media are able to receive the ProSiebenSat.1 SELECT VIDEO video-on-demand service to more than 25 million. market for more than a decade (with the launch of the first WebTV channel in Greece), started adapting its business model years ago with the use of a ProSiebenSat.1 Group expanded its games business multiplatform approach, so as to meet the online market needs and to comply with The company bought burda:ic (one of Games. With browsergames.de, the Berlin the needs of consumers for online content the leading European publishers of free company operates an extensive gaming and services. Our 360 degrees approach online games) via its subsidiary company portal with 1.8 million visitors a month. goes along with the development of social ProSiebenSat.1 Digital. burda:ic's alaplaya ProSiebenSat.1 Digital initially acquired media services, specialised content (e.g. games platform alone is used by around 7 51% of the business and the remaining exclusive WebTV series), and effective million players. ProSiebenSat.1 Digital has portion will be transferred to the TV group online communication options, such as also acquired a controlling share in Covus in 2013. pre-rolls, in-video product placement, TV content available on the Web TV being displayed on ANTENNA’s Linear TV overlays, and others. service of ANTENNA has greatly increased Channel. By this, we maximise the reach the awareness and viewership of internet of our viewership. We consider this approach mandatory in ProSiebenSat.1 Group’s new TV channels users in Greece and around the world. order to offer improved online services The ability to watch the content either live and to be ahead of time and trends, and Over the last few months, The video content offer includes among or as a TV catch-up service on our Web thus be fully prepared for the continuously ProSiebenSat.1 Group started others news, Greek and international and Mobile TV platform, increases even evolving online world. New ideas are always new TV stations in all major markets. The series, entertainment shows, sport events, further the value of our content, and thus examined within a broad range. The ability company is accessing target groups which and much more. contributes greatly to our growth in the to communicate our content in the most had not been covered by the previous new technology industry. efficient way through multiple devices, such station portfolio. The German female The success story of ANTENNA’s Web TV as a TV set, an internet enabled TV device, a station, sixx, the Norwegian male station, service can partly be attributed to our The current online adaptation of Greek PC, a Netbook, a Smartphone or a Tablet, is MAX, and PRO4 in Hungary are current cross-promotional campaigns. Informative broadcasters in the market can be at the heart of our strategy. examples. With PRO4 a new station went and advertorial Web TV messages are considered as in progress. Many on air in Hungary in January. The station focuses on men between 18 and 49 years and offers TV series, cinema, animation series as well as popular own productions. sixx has aligned itself specifically to the Luxembourg female target group, financing itself via special advertising forms and customised Everywhere, any time and on all platforms: RTL Luxembourg networked campaigns. In May 2011, sixx celebrated its first birthday. Shortly before, In May 2011, RTL.lu launched its Android Just as it was for the i-Phone and the latest news reports, follow sports, check the station achieved a daily market share application that allows mobile users to i-Pad, the application is the result of work road traffic conditions, obtain weather of 1% for the first time. In the meantime access their entire range of services on all done in-house by the RTL New Media reports and see schedules of cultural sixx programmes have reached a market media platforms. team and features the same characteristics events. RTL Télé Lëtzebuerg and RTL Radio share of up to 3.4%. as its predecessor for the i-Phone. Among Lëtzebuerg programmes can also be others, the mobile user can consult the followed live or via the catch-up service.

/ 38 / 39 ACT / Annual Report 2011

Nordic countries TV4 Group’s new services

TV4 Group acquires an in-store TV TV4 Group and Bonnier Broadcasting The United Kingdom company (now called TV4 Retail Television) launch a new 24-hour news channel for to further strengthen the group’s offer to the Swedish market and create a common Sky Go: Flexible access to Sky content across multiple devices advertisers through TV screens in stores news organisation for production of news and other public environments, not least and current affairs for the TV4 Group and Sky Go launched in July 2011 for all Sky Go gives customers yet more control On laptops and PCs customers will be able to on local markets. other external partners. customers and means they can access Sky and choice over how, when and where access more than 30 live channels, including content on multiple devices at no extra they enjoy Sky. Each Sky home will be all five Sky Sports channels, Sky Movies, VOD service TV4 Play launched TV400 was re-branded and re-launched cost. This will provide more flexibility and entitled to register up to two devices, Sky News, Sky 1, Sky Atlantic, Sky Arts, a subscription Premium service as TV11, a channel for the young in heart. convenience for customers to watch live through which they can enjoy access to MTV, Disney, G.O.LD, Nickelodeon, NatGeo, in January 2011, with a wider and more With a new graphic profile, strengthened TV on the move via PCs, laptops, Macs, live channels and selected on-demand History, Eden and ESPN, supported by an exclusive content in premium quality. programme budget and wider distribution, i-Phones and i-Pads. It brings together content. extensive library of on-demand content. The premium service was also launched in the channel tripled its shares in just a few two existing services: Sky Player, Sky's Samsung’s and LG’s Smart TV devices and months’ time. In September, the group’s online TV service, and Sky Mobile TV, the On mobile and tablet devices, customers In time, Sky Go will be supported by on mobile platforms such as i-Phone, i-Pad second biggest channel TV4 Plus changed UK's largest mobile TV service, with these will be able to access all five Sky Sports Sky's acquisition earlier this year of The and Android. name to Sjuan. services rebranded as Sky Go. This allows channels, ESPN and Sky News, with Cloud, a leading public Wi-Fi network that customers to watch live linear channels in further channels to be added over time. offers wireless access in over 4.500 public line with their subscription while on the locations - across coffee shops, hotels, move in the UK and Ireland. restaurants, public transport hubs and other public spaces. Spain

3.0 project of ANTENA 3 GROUP

Poland The 3.0 project was a cutting edge initiative leap which has incorporated the latest This bet on the internet in 2010 resulted whose success and soundness quickly technological innovations, especially in massive growth in traffic and audience became apparent. In June 2010, when those related to video and its viewing figures.Antena3.com , following its strategic MTV Networks International launching new female channels the 3.0 campaign was barely one year old, through the state-of-the-art system Modo agreement with HABBO (the largest youth Viacom International Media Networks Antena 3 undertook a complete revamping Salón with HD and 3D capacity, formats virtual community in the world) ended the (VIMN), a unit of Viacom Inc., and of its website, in order to implement a which were tested in broadcasts of the El year with over 8 million unique users and Endemol, a global leader in entertainment new vision of its web presence entailing Internado and Los Protegidos. over 90 million page views. programming and the largest independent technological innovation, a multiplatform television and digital production company concept, new content and the integration The socialisation of content and the In 2010, the figure for video downloads in the world, announced in May 2011 of social networks. creation of communities of fans is another surpassed 380 million, a spectacular a strategic partnership to launch a new notable aspect of antena3.com. To this performance which doubles the figure entertainment brand for women targeted The new antena3.com has a completely end, Zona 3 was created, an area for registered in 2009 (213% growth). to 16-49 year olds – Viacom Blink! overhauled image, new functionalities and registered users where they can share and a practically limitless capacity for growth. recommend their preferred content on the Viacom Blink!, debuting in Poland, will It represents a qualitative and quantitative main social networks. be available in more than one million households through two leading pay-TV platforms, Multimedia Polska and N Platform, and other local distributors. The Netherlands VIMN and Endemol are also exploring additional international distribution Mobile phone provider Sizz launches opportunities in Central Europe, the Middle East and Latin America. Viacom unique app with exclusive RTL Nederland Blink! offers a premiere mix of content long-term partnership will grant VIMN the first year and approximately 650 hours from Endemol’s extensive portfolio access to more than 4.000 hours of in following years. In June 2011, Sizz launched its first free content to subscribers, giving them access RTL Nederland and Vodafone Nederland of formats and its distribution library content for television and digital media mobile app, offering exclusive RTL Nederland to funny video excerpts and a wide selection targeting female customers. spanning drama, comedy, lifestyle, reality platforms, guaranteeing approximately content. The free Sizz app is the first and of RTL Nederland programmes. Sizz is a It was launched in February 2011. TV, documentaries and game shows. This 800 hours of premium premiere hours in only app that offers exclusive RTL Nederland mobile phone product jointly designed by

/ 40 / 41 ACT / Annual Report 2011

up to 26 million in 2010 and close to Second, we are trying to monetise them are still relatively small compared 55 million in the first half of 2011. this content. to those aforementioned of traditional Our main source of online revenues is internet web antena3.com. Since many years, Antena 3 has been the advertising, mainly video advertising as leader in mobile internet products among pre-roll and mid-rolls (standard offers of To get these policies materialised our TV broadcasters, and has been distributing 6 per hour of content), and rich media roadmap follows some steps to success. TV series and programmes through cable formats. We are also working in some and IPTV platforms. Simultaneously to advanced commercial products as Product First, we rationalised some previous the antena3.com relaunch in June 2010, Placement, branded content and premium agreements. we released some agreements with TV commercial packages. For example, we had some of our online is the analysis of technological issues of connected and gaming consoles providers, assets sold to some IPTV and cable carriers for interactive services and applications for as Samsung, LG, Nintendo and Sony We complement this advertising revenue small fixed amounts, without our advertising. the emerging HbbTV (Hybrid Broadcast Bravia & PS3, among others. with some transactional business We had to renegotiate these agreements, Broadband TV) technologies. models, as VoD of premium content (TV with the kind understanding of these carriers, For a better understanding of our series pre-releases 48 hours before TV and ask them to negotiate in the framework We are also working on the commercial current multiplatform and strategies, broadcast), freemium models (online of the homogeneous business model arena. Our main focus is a homogeneous some words about our global online games and virtual products) and requirements described above. advertising business model in the web and business model. e-commerce initiatives (shopping online, all the other devices. Unfortunately, the coupons, online services, etc.). Even if the technological issues in the IPTV mobile and connected advertising market First, we strongly believe that content and digital cable contexts are far more is still very small and its policies somewhat is the key asset in any online strategy. As for the distribution of internet content, difficult than those in walled connected TV non - mature. Also, it has some differences We are trying to optimise the exploitation our strategy is very simple: keeping and OTT, or free browsing mobile OS, there in comparison to the traditional online of the TV content online through internet homogenous business models. We are are clear advantages in these closed web market. Even if there are some formats beyond usual catch-up, like digital video interviews, "making of" videos, exclusive contents of our brand programmes Our main source of online revenues is advertising, mainly not broadcast on TV, pre-release of sequences before its broadcast in TV and video advertising as pre -roll and mid-rolls (standard offers of internet value added contents, like online games and participation contests based on 6 per hour of content), and rich media formats . our TV brands. distributing our online content across platforms as their client base, which are used disadvantages, like measurement Online distribution We also produce other pure internet different platforms and devices with the to pay for TV services, and the opportunity challenges to be solved, no full – “click content like thematic channels (Celebrities, same advertising and freemium models as to develop bundled interactive applications. ability” of pre-rolls, etc., also we see some José Manuel González Pacheco, Cinema, Videogames, etc.) and web series those of our website, with the same positive aspects to be sold to advertisers, strategies Director General Antena 3 Multimedia (El Sótano thematic channel). ad-formats, sponsors and spots, using Second, we had to develop a strong as innovative approach, antena3.com's our ad server tools and keeping the total technological expertise to get our leadership in this distribution business Antena 3 Televisión website, antena3.com, control of our brands and contents. This content and advertising in all devices with models and appealing usability. We are was re-launched in June 2010, after a Antena 3 has is our global strategy and requirements the same formats and spots that those in working hard to "educate" the market redesign project. The key strategic issues for the distribution of our online contents antena3.com using our adserver. We have and design an attractive multi-device of this renewal were online video priority, been the leader through smartphones, tablets, TV adapted our online content to every device commercial offer to our clients. pure internet content, social network connected devices, OTT partners, cable and Operating System (OS), including integration and multi-distribution, involving in mobile internet and IPTV platforms and others. Obviously, Internetwork Operating System (iOS), Also, distribution partnership could be a all devices and platforms, including mobile, given the penetration of some of these Android and the main TV connected and way to obtain transactional revenues; for connected TV, OTT, IPTV and Cable carriers. products among devices and platforms in Spain, the gaming consoles providers. instance, bundled agreements with IPTV audience and videos streamed through and cable platforms to offer catch-up We think that this relaunch has been TV broadcasters, We have worked closely with the video subscriptions or low cost individual a great success, since we increased the and has been development teams of these providers and VoD (Video on Demand) transactions audience of antena3.com from the obtained a strong expertise. In fact, our through OTT (Over The Top) models. previous monthly average of 2.9 million distributing TV series specific Internet Technologic Team is now unique users (Nielsen MI) in 2009 up one of the main players in the internet These are our main strategies for online to 4.0 million in 2010 and 5.7 million and programmes connected technologies, not only working content multi-distribution in IPTV in the first half of 2011. As for the video for antena3.com but also for third parties Platforms, devices and Connected TV. Our audience, the results have been even through cable and interested in the development of widgets objective is to create a consistent, simple better, since we grew from a monthly for these devices. The next step in this and clear business model, even if it is still average of 13 million videos in 2009 IPTV platforms. area, in which we are currently working, small and emerging.

/ 42 / 43 ACT / Annual Report 2011

TV & new forms of communication in today’s societies

The world continues to change. Whether it is the climate, nature or politics – we see constant changes and evolution taking place. Media - whether television, print or online - report on these developments and thus accompany us on a daily basis. TV plays a key role in this process and images help citizens understand what is happening in their regions and beyond. Professional news programmes are a cornerstone of commercial broadcasters´ programme schedules and while being very costly, they have great success with their viewers. We have an impressive example from Finland on the development of MTV3´s news programmes and get an insight into a success story of commercial TV in Romania. And recent developments in the Middle East have shown an impressive potential of TV and new media in enhancing democracy in societies today.

/ 44 / 45 ACT / Annual Report 2011

to overcome authoritarian regimes and This pace of change has been driven by minutes per day in Europe, the viewer allowed people to get closer to their commercial broadcasters. But we have experience is changing constantly, with dreams of a democratic society. Of course changed radically over this time and are HD, 3D, on-demand and catch up services it is still a long way to go until we will see today doing much more than “broadcasting being launched on an almost daily basis. established democratic structures in these content” – instead becoming multiplatform countries, yet first steps have been taken. distributors reaching our viewers on a A significant consequence of the new variety of platforms and via different means environment has been the launch Against this background we thought it was at any time of the day and offering viewers of genre-specific channels time to look at what freedom of the media the ability to watch our content 24h/7 days Alongside channels for music, children, means for us as commercial broadcasters a week. sports, history or fashion, the most today and how this issue links to the wider important development for the debates media policy debate in Brussels. It is above all the series of radical around media freedom and pluralism transformations in the media business, and was the risk taken by several commercial No democratic society can develop the unprecedented increase in consumer broadcasters to introduce 24 hour news without a free media empowerment which call for a rethink of channels in European markets. This Whether you look at the Western the assumptions underlying political debates totally new way of distributing news and hemisphere or the East, whether at the around “media freedom”. The fundamental engaging with the viewers has, contrary Middle East or Asia: freedom of expression goal– of a pluralistic, competitive media to the received wisdom of the early 1990s, and freedom of the media are basic sector which scrutinises and at times irritates proved popular with viewers. There are human rights and no society can develop governments and politicians – remains as now 162 dedicated news channels in democratically without the free expression, valid and important as ever. The nature Europe, double the total in 2005, 86% publication and distribution of ideas and of the threats to this goal, and the scope of them broadcasting in languages other opinions. Yet the media are changing and for regulatory intervention to (attempt to) than English and 32 of them distributed undergoing continuous change. secure it, have however changed. internationally. On average, TV viewers in Freedom of expression

“Twenty years after the call for establishment of World Press as driver of democracy Utta Tuttlies, Freedom Day, the arrival of the digital revolution – the evolution Chair ACT Communications Group & Head of Communications of the internet, the emergence of new forms of media, and

Obama´s election campaign should become the rise of online social networks – has reshaped the media “Yes we can”. With this slogan Barack a symbol for a democratic campaign combining the use of established mass landscape and made “the press” of 2011 something that those Obama won his election campaign two media –press and television – with that of new media such as Facebook, Twitter, gathered in Windhoek in 1991 could not have imagined”. years ago. An impressive campaign that YouTube and blogs. By using all these media (UNESCO, 2011) tools at the same time, Obama managed was historic in many ways. The first to engage with the US citizens – of all ages, This statement, made by UNESCO on Commercial broadcasters contributing multichannel homes within the EU have races, cultural and economic backgrounds. 3 May 2011 on the occasion of the to media freedom and viewers´ choice 21 news channels to choose from. African-American President of the United celebration of twenty years of press Commercial broadcasters have always States; the youngest President ever… And there are more recent examples of freedom and the 1991 Declaration signed been important players when it comes This does not mean that media freedom the role played by the media as a means in Windhoek is undeniably true. Indeed, to promoting freedom of expression has been “secured”, or that the improved and – the first President who made such of change in global politics. viewers and consumers experience this and media pluralism – not least by consumer experience has somehow rapid change in the media every day. breaking down the state monopolies over “fixed” the issue of media plurality. But extensive use of the media. In Egypt we have seen President Mubarak broadcasting thirty years ago. it does mean that at least one challenge falling, in Tunisia we have witnessed the A radical rethink of assumptions – that of state monopoly shading into end of the dictatorship of Ben Ali; in Libya around media freedom It is extraordinary to recall that, in 1989 at censorship at politically sensitive times – Gaddafi and his clan were defeated and Over the past thirty years Europe has the adoption of the TVWF directive, there has been defeated. For example, in the in Syria we see people fighting for their witnessed successive media revolutions: the were only 47 national television channels in 1982 Falklands War between the UK and democratic rights every day. In all these end of state monopolies in broadcasting Europe. Today’s multiplatform, multichannel Argentina, the British media was tightly countries the media – particularly television in the 1980s; the arrival of multiplatform environment provides 9800 channels. controlled: no pictures of the conflict and social media – were and are a main broadcasting in the late 1990s; and the While the medium of television remains appeared in newspapers for the first driving force for political developments. creation of a marketplace with potentially as popular as ever and with a constantly 54 days of fighting, and all broadcast The media in the widest sense helped infinite choice with internet 2.0. increasing average viewing time of 228 footage was filmed by the UK Ministry of

/ 46 / 47 ACT / Annual Report 2011

Defence and then pooled between the The role of investment in media we would like to refer to an example two broadcasters then in operation. In content from Poland, where TVN Fakty, the news “In Turkey the problem is not just repressive laws, especially the today’s world of embedded broadcast and For a free and diverse media landscape to programme of the Polish broadcaster TVN, print journalists, where any citizen can function one condition is a prerequisite. is today the most viewed newscast in counter-terrorism and state security laws, but also and above upload video footage to the internet, the That is financing of media companies and Poland in the target group 16 – 49 years. tightly-controlled media operation of a funding of media content. Commercial all abusive practices by the courts and judges due to their lack generation ago is inconceivable. broadcasters – whether advertising-funded Existing limits to media freedom or subscription-based – are important Yet there are alarming limits to media of knowledge of investigative journalism”. Importance of an impartial media investors in original and European freedom. In today’s globalised and in Eastern Europe content. Recent studies assessed European complex world, journalists will continue But there is another area which that these cases – in EU candidate country While we agree that in line with the In the former communist countries in television as being a €91.7 billion sector to play a central role in transmitting requires a closer look. This is the issue Macedonia and potential candidate country diversity of European media markets Central and Eastern European, commercial and up to 50% of our revenues are information, contributing to greater of government interference Albania respectively - saw governments the EU Commission and the National television has played a vital role in reinvested in content. In the UK for transparency and the creation of Some perspective is necessary here. So target broadcasters respectively seen as pro- Regulators consider the regulation of promoting freedom of expression. example the creative industries account an informed public. However, it is long as broadcasting remains the medium opposition and as politically neutral, during, media ownership primarily as a matter of for 6% of gross added value and are a clear that some challenges remain: by which the majority of European citizens before and after disputed elections. But we national competence, we believe that more In Poland the introduction of commercial significant sector in the economy. In Italy, this relates particularly to the intimidation receive their national and international do not believe it is coincidental, and greatly could be done at international level to call television was greatly welcomed by the the audiovisual sector is also at the core of of journalists. news, so politicians will seek to influence welcome the continued high profile which for the respect for media freedom. population as commercial TV featured the media and culture industry generates the content of our bulletins. An element of the European Commission has given to issues independent journalism, showing that investments reaching €25 billion yearly. The ability to perform their work without political tension “comes with the territory” of media freedom in their negotiations with The multiplication of threats to media television did not need to be controlled, The French broadcaster Canal+ and any interference or harassment from and it is up to broadcasters, regulators candidate and potential candidate countries. freedom does raise the question whether and owned, by the state. Just to underline CanalSat invest more than €2 billion in public institutions or political powers is of and other stakeholders to ensure that our the international Community – including this with some figures – with 83% the content, which represents about 50% of course essential for all journalists, print, systems are robust enough to withstand The way forward – a new notion the European Commission, the OSCE and Polish broadcaster TVN is today the “most their pay-TV turnover. Moreover, Canal+ broadcast or online. this pressure. It is quite legitimate for a of media freedom the Council of Europe – should be more trusted public institution in Poland”. government or ministerial spokesman to seek Obviously we are not yet in a situation where unambiguously vocal in their defence of to influence our news bulletin, and equally, we can really speak about a free media media freedom. The same trend can be recognised in “ It is also important to preserve the if not more, legitimate for a broadcaster to worldwide. But we have made progress in other markets in Central and Eastern refuse to do so. But there are recent worrying promoting freedom of expression and choice A new vision for media freedom must Europe where CME has seen a remarkable independence and diversity of the media. indications that governments are becoming for viewers, readers, listeners, internet users encompass all media – regardless of their success with their viewers over the last more sophisticated in applying pressure on and any other citizen wishing to express ownership structure and the question of years operating today the leading channels This is vital to a vigorous democracy broadcasters; notably in launching tax cases him or herself. Television has played a major whether they are publicly or privately financed. in many of these markets. In the Czech against media owners just before an election role in this development and commercial Only then will people be able to choose their Republic, for example, TV Nova is today in Europe. It is a political issue, in that or querying the planning permission for a broadcasters have been important drivers of way of expressing themselves and interacting the biggest commercial TV station in the broadcaster’s studio. Maybe it is coincidence media freedom all over Europe. with and contributing to society. country broadcasting 24 hours a day and it touches on two non-negotiable reaching 99.5% of the country’s population. freedoms which lie at the very heart of TV Nova´s programming is based on a mix Awards to ACT Members for Excellence in Journalism of local fiction and non-fiction productions, our democratic societies: freedom of foreign acquisitions, entertainment shows Antonia Rados and news. In particular, the news are expression and freedom of the press... Mediengruppe RTL Deutschland correspondent very successful achieving on average an and chief foreign reporter audience share of 65% in the 15 – 54 age Still today, journalists in some parts of group, representing 2.5 – 3 million viewers She has been in the Libyan capital Tripoli reporting for RTL Television and N-TV. every night. Europe are killed because such freedoms Commenting on the situation after Tripoli has been liberated, she said:

In new EU Member States in general “These are days of freedom for Libya, and also for reporters. I have repeatedly do not exist”. visited this country over 30 years and was never allowed to report freely under commercial broadcasters have a positive José Manuel Barroso, President of the European Commission Gaddafi. So this is the first time that I can talk with ordinary Libyans without image for being independent and accurate (Hamburg, May 2009) when compared to some of their publicly chaperones. And it’s the first time they do not have to fear what will happen to funded counterparts. In its Working invests more than €150 in the acquisition However, in some countries our members them if they talk to me. Document on Media Pluralism in the EU of original French-language films. face severe problems when exercising th eir Member States, the Commission stated Investment in news forms a significant professional tasks. A recent example is Turkey I will use this freedom as intensively as possible. I’m actually approached by that “public service broadcasting in a part of overall investment in content. RTL where journalists from all media background people on the street. There are incredible stories here, and in the next few days number of Member States that joined the Germany, for example, invests each year including print, broadcasting and online we will try to work through them all and see how Gaddafi lived and ruled.” EU in 2004 faced political pressures and a 3-digit million amount in journalistic are under threat. In this context it is worth Source: RTL Group Backstage, interference, coming from a heritage of programmes. And concerning success quoting the recently published report by (September 2011) state broadcasting”1. of news programmes with their viewers Reporters without Borders which states:

1 Commission Staff Working Document „Media Pluralism in the Member States of the European Union“, January, 2007, page 7.

/ 48 / 49 ACT / Annual Report 2011

Alex Crawford, Sky News special correspondent 30 years of electronic news

During an interview at the Media Guardian Edinburgh Television Festival in August 2011, she was asked if she has any kind of campaigning role as a foreign correspondent: history − from a monopoly

“People who say that they can be impartial are either not telling the truth or are not seeing it because it’s very, very difficult to stand on the side lines when you breaker to an agile frontrunner are coming under fire and seeing people who are defenceless being shot and killed and horribly wounded in front of you and not feel some of their pain. The day that you stop feeling some of their pain is probably the day you need The news broadcasts of Europe’s third that feared loss of advertising income. The to walk away from being a foreign correspondent. You cannot witness these oldest TV company, MTV3 News, are news venture had already been kicked off things and not... I do not take part in the politics, I watch what the politicians celebrating their 30th anniversary in the early 1970s and inspired one of the do and I report on what the politicians do and I might have a personal view this autumn. MTV3 launched its news most heated political battles ever seen in about whether I think it’s right or wrong but primarily the role of foreign operations in 1981 with one daily news Finland. It was mainly about freedom of correspondents and journalists is to be there when it happens and to show show broadcast at 10 pm. Today, three speech, alternatives and improved viewer what the repercussions are of politician’s decisions and yes, you’re right, it is decades later, there are two main flagship services, but it was also to do with the absolutely impossible to remain on the side lines and not feel part of the pain shows plus headline news every day. power struggle between political parties in of those decisions or non-decisions.” The oldest morning TV show in the Finland during the Cold War. Nordic countries, Huomenta Suomi, was first broadcast in 1989 and now Even with the right to broadcast news VMMa a total exceeding four hours of live TV finally secured, the running of MTV3’s DEXIA PRESS AWARDS: the Telefacts Crime’s report In programming is provided every day. News news operations was affected Guantanamo was awarded the Dexia Press Award in the content for Finland’s biggest commercial by regulation and prohibitions over television category (April 2011). Investigative journalist Faroek radio station, Radio Nova, has been the years. One of the biggest problems Özgünes travelled to Cuba for the report where he had a look produced in the MTV newsroom since was the 24-hour rule which restricted at the four prison camps, including the infamous Camp X-Ray. 1997, and our news editors also provide our opportunity to provide the latest The camp was set-up in the aftermath of the terrorist attacks on a plentiful supply of online news items for news of the day and which in the early 11 September 2001 and still holds the most dangerous suspects Finland’s third-biggest website, mtv3.fi. years was only allowed one exception – from Al Qaida and the Taliban. the Ten O’Clock News. This resulted in These three decades have seen massive situations such as us not being able to growth in news. Today MTV3 News inform our viewers about news such as reaches 80% of the Finnish population the passing away of Finland's longest- via its various media outlets, which means standing president, Urho Kekkonen, until TF1 Group Mediengruppe RTL Deutschland 2011. “Jochen Dietrich is receiving the more than 4 million news consumers every 20 hours later at 10 pm. Permission to LE GRAND PRIX DE L'ACTUALITÉ to the HONORARY AWARD at the 6th Marl ‘Award for Dedication in Journalism’ not week. broadcast information from the past 24 reportage Chine: le pays des enfants volés TV Awards for Human Rights: for for an isolated report or feature, but for hours was withheld until 1988, which is (China: the land of the stolen children) Pia Schrörs, China correspondent for his stance as a journalist – and for the On TV MTV3 is the number one news when we could finally launch current affairs broadcast in the magazine Sept à Huit Mediengruppe RTL Deutschland, and RTL many, many reports we will be seeing channel for under-55s in Finland. In terms programming and make preparations for (Seven to Eight) at the 25th Festival Television's Editor-in-Chief Peter Kloeppel. from him in future,” said the judges. of reliability we are on par with our main shows such as the morning TV. of Scoop and Journalism in Angers. With this award, which has no monetary competitor, the public service broadcasting (November 2010) value, the human rights organisation pays company Yle. We used to reach our million- We were not allowed to broadcast political tribute to TV productions whose content viewer news audiences with one channel programming such as election debates Merja Ylä-Anttila, GRAND PRIX OF INTERNATIONAL PRESS and cinematography are especially helpful and one broadcast, but today our news or results in any way we liked either. This Head of News & Current Affairs 2010 in the Category of Television was to promoting human rights. The Honorary TVI audience is generated from several different restriction was lifted in 1991, and MTV3's MTV3 Helsinki, Finland awarded to Vincent Hervouët, editor of Award goes to Schrörs and Kloeppel for THE HIGH COMMISSION FOR broadcasts and distribution channels. chains were finally broken for good when the foreign service of TF1-LCI. five reports summed up under the heading IMMIGRATION AND INTERCULTURAL the MTV3 channel became operational in (December 2010) Chinas ungehörte Hilfeschreie (China’s DIALOGUE awarded the feature “Música All this, however, was not easy 1993. Until then our programmes had been Unheard Cries For Help). no Coração" (The Sound of Music) to achieve. The launch of our news broadcast on Yle channels in specific blocks. the Journalism Award for Intercultural output on 1 September 1981 was RTL Group Dialogue. preceded by unforeseeably strong All this sounds totally incomprehensible Jochen Dietrich, head of the N-TV Advice opposition: The venture was stubbornly from today’s perspective. Now that there is desk, had been honoured with the MEDIA resisted by the Yle’s electronic news a constant stream of news broadcasts and PRIZE FOR DEDICATION IN JOURNALISM monopoly, by political parties with their the internet also brimming with news and at the 7th Sustainability Congress conflicting views on the issue and a press social media competing in news distribution

/ 50 / 51 ACT / Annual Report 2011

Organised for the sixth consecutive summer this year, the

SuomiAreena is a week-long discussion event produced in

cooperation with the City of Pori that coincides with the PoriJazz

festival. This social discussion event gathered around 20,000

people to around 90 panel discussions, debates and events this year. All of these were free of charge and open to everyone,

including other media.

concerned about our destiny with the events and allow them to experience the duty as journalists to question things and audience grabbing the news power. I atmosphere live. “Event TV” is still going identify weak signals. It is important for do, however, believe that the journalist’s strong and we often have the hottest big media houses to raise topics and not professional skills in assessing things, faces in the day’s news visit the newsroom only report on issues that are already going covering backgrounds and clarifying and answer questions live on the air here on. Newsrooms should open their doors consequences will be emphasised as the and now. to the public. The media call for openness world becomes more complex and the from other institutions, so it is time for us times more uncertain. Journalists help We should not be afraid of social to also open up and reveal more about the people select information and serve a media. We can have it as our partner. background to news production and the gourmet version of the news. This is At MTV3 we also believe that we cannot ethical decisions involved, engaging in a something I believe people will find of merely be transmitters of the day’s agenda dialogue with the audience. value in the future, too. With the battle for as dictated by decision-makers. Instead, we people’s time being a hard one, at times it must invest in investigative journalism and As a commercial TV company we is nice to get your meal from a buffet table discover and reveal problems in our society. also invest more heavily in our with traditional media, it is difficult to get reports of international news events and fill your news plate by yourself. What has not changed from the early correspondents than many of our believe it really is not that long ago that our from correspondents who shoot, edit and At other times a platter of broadcasts days of our news output is our journalists' competitors. We are involved in news output was strictly regulated. send their items to us in Finland via the served in your home by a skilled butler desire and efforts to make the world a unprejudiced cooperation with Finnish internet. We used to produce one news can be an entertaining experience. better place. This is highly rewarding and magazine publishers and the Finnish The past three decades have been a period item for one news broadcast and it would something we must encourage. news agency Suomen tietotoimisto and of an enormous news transition and still feel hectic at times. Today news is Therefore, TV news broadcasts are turning are therefore able to maintain a network technical revolution. Very few things in the updated online in real time, with a increasingly into an entertaining package We have also been involved in the creation with a rather comprehensive coverage news business are as they used to be. version produced for radio if necessary of the day’s main topics examined from a of a new type of open discussion forum around the world. TV news needs stars and the TV item adjusted from one variety of perspectives. The news broadcast that is available to everyone. Organised − competent people who are capable I have been able to witness the broadcast to another. Operating in a has developed into a daily current affairs for the sixth consecutive summer this of analysing news events in their special development of MTV News at very close hurry is a reality and everyday life in the magazine programme. Therefore, the days year, the SuomiAreena is a week-long field and who enjoy the confidence of news department, with those who are of the news anchor are not over. discussion event produced in cooperation the public because of their familiarity and the quickest often grabbing the breaking with the City of Pori that coincides with experience. The past three decades have been a period news. Of course the technical development Finnish viewer statistics show there the PoriJazz festival. This social discussion of an enormous news transition and we have seen has also been amazing. has been a 12% increase in TV news event gathered around 20,000 people to The same also applies to news anchors. People can now access news wherever viewing in the past couple of years and around 90 panel discussions, debates and People know MTV3 news anchors by their technical revolution. Very few things in the they want, whenever they want on their this growth has taken place in all age events this year. All of these were free of first names and this provides an excellent mobile, computer or i-Pad − you name it. groups. charge and open to everyone, including competitive advantage for us. Another news business are as they used to be. other media. The highlight of the summer one of our assets is the ”And finally” Our relationship with our audience has And this is not due to an increased volume was the discussion between UN Secretary- section created for the Ten O'Clock News range over these decades. I was a young also changed dramatically The news of news. People have been drawn to General Ban Ki-moon and President of the in the show's early days that provides a student when I got a job as a summer department is no longer a gatekeeper as their TV sets by big news, and of course Republic of Finland Tarja Halonen about look at a positive or interesting aspect of reporter during the first summer of MTV regards what issues people can access they also watch the news service through sustainable development chaired by Jorma the world and life at the end of the day. News in 1982. In those days the team information about and how. The audience various types of recordings. Ollila, chairman of Royal Dutch Shell and This is a trademark that MTV3 news will accompanying the reporter for a gig transmits news items, comments on them Nokia. I am often asked why a commercial not give up − just like we will not give up comprised the camera operator, sound and even produces news through social TV’s charm was and still is based on its media company would assume the task of our basic task of providing the best news recordist and camera assistant. Today we media. Some of us journalists have been ability to take people to the centre of organising a social discussion event. It is our service in Finland either.

/ 52 / 53 ACT / Annual Report 2011

of households without TV, most of them Today commercial lacking electricity (a few thousands, all found within a TV network coverage) or broadcasters are because of different religious beliefs. The most important commercial TV leaders all over stations have a very good coverage in all regions of Romania, especially the world and an in those regions which mainly have a alternative to public Romanian population, including Oltenia, Muntenia, Moldova, and Dobrogea. The broadcasters. demographic coverage in the country is between 95-100% of the stable population having access to TV.

While it is true that there are no regions without a Romanian population, one can say that the TV audience is in certain areas influenced by the concentration of the population of national minorities.

Calin Popa, This aspect is best highlighted in Transylvania. Deputy Director General, National TV In areas, where the Hungarian population is predominant, the demand for Romanian The most important commercial TV programmes is very low. Hungarian language Choice and diversity programmes are prevailing here. According to stations have a very good coverage in all the last population census, data shows that more than 400.000 “ethnics Hungarians” live in the Romanian TV landscape regions of Romania, especially in those here. To this we can add places from Mures and Cluj with communities of more than regions which mainly have a Romanian 300.000 Hungarians. Today commercial broadcasters are leaders 1993), Pro TV (1995), Prima TV (1997), all over the world and an alternative to Acasă TV (1998), B1 TV (2001), Realitatea population, including Oltenia, Muntenia, This is the reason why the average audience public broadcasters. Yet the introduction TV (2001), National TV (2003), Antena 3 of all commercial TV stations is decreasing of commercial TV happened at a different (2005), and Kanal D (2007). Moldova, and Dobrogea. in Transylvania, compared with the rest of pace at the global scale, for example the country. It starts with 2% (PRO TV) up commercial TV has been introduced a Taking into account all kinds of distribution to 10% (Acasa TV and National TV) or 15% In the Romanian decade and a half earlier in North America (cable network, satellite – private or (Antena 3). We can find even lower numbers than in Europe. In Romania, on the terrestrial) PRO TV has the widest national in rural areas, such as 15% for Acasa TV, audiovisual landscape ground of audiovisual pluralism, the first coverage, followed by Antena 1, Prima TV, 20% for National TV and almost 25% for private TV stations have been introduced Realitatea TV, Naþional TV, Acasă TV, Kanal D, Antena 3. We have similar situations in the introduction of in the early 1990s, only three or four years Antena 3, and B1 TV. counties that are on the border, in the West, after the totalitarian regime was ended. North-West and Northern Romania where we commercial television According to measurement institutes find a strong mix of ethnic groups. According has led to increased In the Romanian audiovisual landscape the and public opinion polls, the estimated to the same data, we have Hungarian introduction of commercial television has number of people with access to a TV set communities in Crisana and Maramures viewers’ choice and led to increased viewers’ choice and more in Romania is 20.17 million, representing with more than 300.000 people and in programmes for the population to access. 94.11% of the total Romanian Maramures we find Ukrainian communities more programmes As a result, it also created a new and population. with more than 30.000 members. strong competition among TV companies, for the population to which in return can be considered as the The difference between the total The minority nationalities are interested in starting point for an increase in quality population and the citizens having access maintaining certain elements which allow access. and attractiveness of the programmes. to a TV set (1.26 million – around 6%), them to have a cultural, linguistic and can be explained by the large number folkloric independence. These communities Among the many private TV stations of people forming part of the external prefer TV programmes in their own mother broadcasting in our country, the most migration phenomenon. Of course, here tongue, broadcast from neighbouring successful ones are Antena 1 (founded in we can add the relatively high number countries such as Hungary and Ukraine.

/ 54 / 55 ACT / Annual Report 2011

Awards

Our channels aim for the top. And they get rewarded for the efforts they make. As every year, European commercial broadcasters have received a great range of awards for their activities – whether it is the best programmes, series or dramas; high-quality journalism; prizes for successful CSR campaigns or awards for responsible and inclusive programming. We say congratulations to all those involved in coming up with these success stories in Europe.

/ 56 / 57 ACT / Annual Report 2011

Turkey Greece Spain NTV ANTENNA TV Mediaset España Comunicación NTV has been granted 40 awards in the Ermis Awards 2010: ANTENNA TV won ANTENNA TV was awarded with the Effie TP de Oro 2011 awards: Best journalist’s award: Premio year 2011 for its broadcasts and social in the category of Ermis Ad: Grand Ermis Award for its Fresh Neon campaign 2010. Best conductor of an Entertainment Baltasar Iban to Pedro Piqueras, Director responsibility campaigns by various for Next Top Model, Ermis Gold for Next Show: Ana Rosa Quintana, El programa of Informativos TELECINCO. ministries, organisations, associations Top Model, as well as Ermis Silver for de Ana Rosa, Best actor: Paco León, and foundations, professional chambers, Greece Got Talent 3. AIDA; Premios Ondas 2010: Jury’s Special Audience Award: Malaga’s Film universities and high schools. AWARD: Pasapalabra. Best actor in a Festival: Amigos... national fiction series: Paco León por Aída. Premio Micrófono de Oro: Ana Rosa Atlas España, recognized with the Quintana (in the television division); Premio distinction Igualdad en la empresa, Álvaro Cunqueiro, Informativos Telecinco, by the Spanish Ministry of Health, Social due to their wide diffusion of the Galician Policies and Equality. Belgium / The Netherlands Premio Ondas 2010: gastronomy at the national level. VMMa Best Hostess: Susanna Griso; Carlos Antena 3 Group Herrera, for his notable professional career Best comedy: In May 2011 all the E-accessibility: The Vlaamse Media Best Fiction Series: Awards of the TP de ORO 2010 Awards (the most (ONDA CERO radio); television and media talent of the world Maatschappij (VMMa) is investing in the Reino de León TV Festival for Tierra prestigious Spanish awards for TV): Best Actress: Natalia Verbeke, (DOCTOR gathered at the WorldMediaFestival in accessibility of Het Nieuws (The News) de Lobos; Best actress: Alexandra Jiménez; Best Newsreader: Matías Prats; MATEO). Hamburg. Benidorm Bastards, the comedy on vtm. The 7 PM broadcast of Het Best actor: Jordi Rebellón. Best Newscast: ANTENA 3 NOTICIAS 2; programme in which senior citizens take Nieuws has been subtitled since 2007. Best Reality: ESTA CASA ERA UNA RUINA. the mickey out of young people won two Recently, it has also been provided with Academia de las Artes y las Ciencias awards: the Gouden Intermedia Globe spoken subtitling. This is important for de la Televisión 2011: Quality Award Award for Comedy and the Grand Award people with a visual disability who cannot for ANTENA 3. for Entertainment. The programme has read the subtitles for instance when already been sold to over twenty countries, other languages are spoken. The Flemish including the American channel NBC, one Government awarded the VMMa a of the largest TV stations in the US. subsidy for this at the initiative. Poland of the Ideal Employer 2010 ranking Sweden The Favourite Mark: My LoveMarks TVN winning 4 awards in 5 categories: Modern Times Group is an annual rating done by BGBusiness Business, IT, Engineering, Humanities and REVIEW magazine. In 2011, bTV was Best service of 2010 – Our video on PromaxBDA Promotion & Marketing Pure Sciences. (February, 2011) Bulgaria chosen the favourite brand among all demand service – Onet VOD – was World Gold Awards – Viasat Creative bTV Media Group nominated marks in My LoveMarks along recognised by the InternetStandard as the Services won gold award in the categories MediaTory 2010 – TVN Group won in 6 with being the favourite broadcaster. best internet service in Poland in 2010. of: On-air promotion for website (Viaplay, The Biggest Corporate Donor Award: out of 9 categories in Journalism Student's (June 2011) The Final Leap), Interstitial/ Advertiser The Bulgarian Donors’ Forum awarded Bulgarian Web Awards: The internet Awards. (December, 2010) Integration/Programme Wraps Campaign: bTV Media Group in the category Largest department of bTV Media Group was Ideal Employer 2011 - TVN was Toy Story 2 spots, Branding Image amount of non-financial grants for nominated in five categories of 2011 Poland's most powerful brands - TVN acknowledged to be Poland's Ideal Campaign (Viaplay), On-screen Services airing charitable promos on the air of edition of BG Web Awards and was for the sixth time was acknowledged Employer in the fifth edition of the Promotion (Viaplay). bTV, bTV Comedy and bTV Cinema. In awarded in two of them. btv.bg won the won in Culture and Art category in the to be Poland's most powerful and most Universum Student Survey 201. (May, 2009 the on-air time that was gratuitously first place forbest TV site in the Branches media contest. valuable media brand according to the 2011) rendered to charity campaigns was contest and stolichani.btv.bg (official Rzeczpospolita daily ranking. estimated at 5 million leva, tax free. website of the TV series Citizens in Excess) (December, 2010) Superbrands 2011 - TVN, TVN24 and TVN Style were acknowledged with BrandAsset Valuator 2010 - TVN has "Superbrand Polska" awards for being been acknowledged one of the strongest among the strongest brands on the brands in Poland, according to the Norway Romania Polish market. Zumi.pl – Onet’s local map- BrandAsset Valuator 2010 survey. TVN The ProSiebenSat.1 The ProSiebenSat.1 based search – was recognised as the best in this year's Strongest Poland's Brands Polish consumer brand.(March, 2011) The series Alt for Norge won the Gullruten award for best The show Miss Country Girl won the award for Best Reality- ranking, ranked 5th, being the only media competition-driven reality series. All together TVNorge was Show at The Romanian Association of TV Professionals Awards. company in Poland to be awarded. Ideal Employer 2010 – TVN was nominated ten times in eight different categories. This is another success of this Romanian format, broadcast on (October, 2010) Prima TV. acknowledged the unquestionable leader

/ 58 / 59 ACT / Annual Report 2011

France Portugal Germany Groupe M6 in Amazonia) (2010) directed by Quincy The ProSiebenSat.1 spot - Gold to Wipeout, Soon testing RTL Television was the recipient of two Russell, including the Best Scientific on humans, Programme promo spot Herbert Awards in May 2011. One Special prize for a series: At the 35th Innovative online campaign awards: Film award at the Albert’s International in house - Silver to Wipeout for the Herbert went to Günther Jauch as Best International Film Festival in Annecy in The ProSiebenSat.1 TV-in-house Animals’ Film Festival 2010 in France. campaign Soon testing on humans (Kanal Sports Presenter, another to Jürgen June 2011, an episode of the animated series agency Creative Solutions won the (March 2010) 5, ProSiebensat.1 Group). (June 2011) Klopp as Best TV Expert. Le Petit Nicolas (produced by M6 Studio and iF communications design award for Method Animation) won the Prix spécial www.pieces-of-katy.de. In this campaign, The Best Scenario award for Un divorce Dramatic programme spot: Gold to the pour une série (Special prize for a series). online users have the opportunity to buy a de chien, written by Lorraine Lévy, directed programme Mad Men for the campaign The award honours Groupe M6’s efforts to virtual piece of pop singer Katy Perry and, by Mad; The Best Comedy award: Mad world of Mad men, Animation advance French animated film production with their donation, support RED NOSE Vieilles canailles, directed by Arnaud - Gold to Mad Men for the campaign and the country’s cultural legacy. DAY. Creative Solutions was awarded two Sélignac at the 12 Festival of TV Fiction TVI “Mad world of Mad men” (Kanal 9, of the coveted gold trophies at this year’s in Rochelle. (September 2010) ProSiebensat.1 Group). The International EMMY Award for PromaxBDA Europe Awards in Berlin. Best Telenovela: My Love (first award for The award for Best Website Design was Prix des anneaux d’or - bronze trophy a Portuguese production). given to ProSiebenSat.1 TV Deutschland’s to the Eurosport Olympic Magazine by creative division. the International Olympic Committee for At the Monaco TV Awards, TVI won the the coverage of the Olympic Games in Special Prize of Prince Rainier III in the Blue Panther award at the 23rd Bavarian Vancouver. (October 2010) category Environment with the feature Television Prize ceremony in Munich: actor Earth: Global Challenge. Vladimir Burlakov received the Best Young The Journal at 20h (Monday to Sunday) Actor prize for his performance in Marco W. received: the first price in the 11th edition MAC (Movement for Contemporary Art) – 247 Tage im türkischen Gefängnis (Marco of the Media Tenor Global TV Awards five awards for the cultural show Cartaz W. – 247 Days in a Turkish Prison); Henning and the second price in the Global Media At the Festival de Télévision in Monte The popular series Alarm für Cobra 11 das Artes: best cultural show, best director, Baum won Best Actor in a series for his Peace Award.(October 2010) Carlo, Annette Frier won the Golden (aired Thursdays on RTL Television) won Mobile Awards: At the Salon Buzzness best presenter, best journalist and best role in SAT.1’s Der letzte Bulle; scriptwriters Nymph for Best Actress in a TV Comedy the Taurus World Stunt Award for Mobile the M6 app for i-Phone and i-Pad cultural promotion. Stefan Scheich and Robert Dannenberg The Grand Prix of art professions film Series for her role in Danni Lowinski (SAT.1). Best Action in a Foreign Film in May won an award in the Site – Application were recognized for their successful at the Carrousel du Louvre was awarded 2011. The Taurus is regarded as the most Medis / Editeurs pour Smartphones implementation of the series concept for to the episode of the documentary series The firstGerman Soap Award took place important award in the action scene. category; and X-Factor app for i-Pad and Der letzte Bulle (SAT.1). Markus Kavka Sur mesures (Tailored) dedicated to Xavier in Hamburg. SAT.1 shows won 20 trophies i-Phone in the Campagne Globale sur le received the Bavarian Television Prize for Le Normand, artist glass-blower, broadcast Luxembourg in total. Amongst others Janette Biedermann Sky Deutschland Mobile (Global Campaign on a Mobile) his outstanding series on the heavy metal on Stylia. (December 2010) RTL Group won in the category Best Female Actor category. With the latter, M6 had first singer Ozzy Osbourne, in the kabel eins Jupiter Award 2011: The Best and Patrick Kalupa as Best Male Actor in the extended a TV format to the “second As the first non-American TV executive, entertainment series Number One!. International TV Series: True Blood. Micros d’Or (Gold Micros) to Pierre-François soap show Anna und die Liebe. screen” for viewers, internet and smartphone RTL Group CEO Gerhard Zeiler was Lemonnier, journalist for his reportage Tao users. The M6 application also won the IAB honoured with the 8th Annual Brandon Berman, le kayakiste de l’extrême (Tao Mediengruppe RTL Deutschland 2010 prize for digital innovation. Tartikoff Legacy Award. The prestigious Berman, the extreme kayaker) broadcast award was presented to Gerhard Zeiler The Bayrischer Fernsehpreis was on JT; and to Eurosport for its documentary TF1 by the global, non-profit programming presented at an awards gala in Munich about the boxing champion Myriam Lamare, association Natpe in January 2011 in in June 2011. Antonia Rados received Laurier Information TV for the news l'insoumise (Myriam Lamare, the rebellious). Miami. The Brandon Tartikoff Legacy the special award for her Middle East magazine Harry Roselmack, derrière les (December 2010) Award was created in 2004 to recognise coverage – the judges praised her as a murs de la cité (Harry Roselmack, behind innovative leaders and artistic visionaries skilled and experienced correspondent for Auerbach Verlag Leserpreis 2011 the walls of the city). (February 2010) in television who have shaped the business RTL Television and N-TV (see interview with (Publishing Reader's Choice Award): and inspired their colleagues. Antonia Rados on the page 49). The Blue The Best HD TV Provider. Top Com 2010: Silver Trophy for the Panther trophy presented to winners of International 2011 PROMAX/BDA best campaign in the category of Promax New York: Consumer Print the Bayrischer Fernsehpreis also went to WORLD GOLD Awards: 2 Gold Awards, Internal Communication for its disability’s Campaign - Gold to the programme Andreas Kuno Richter for the RTL Television 1 Silver Award. awareness campaign, created by Publicis Wipeout for the campaign Soon testing and N-TV documentary Der Verrat – Wie Consultants. (February 2010) on humans, Comedy Programme Spot - die Stasi Kinder und Jugendliche als Spitzel Gold to Wipeout Soon testing on humans, missbrauchte (Betrayal – How the Stasi Ten International Awards for Mini- The label Diversity was awarded to Entertainment programme used children and teens as informers). Monstres en Amazonie (Mini-monsters the entire TF1 Group. (December 2010)

/ 60 / 61 ACT / Annual Report 2011

ACT Members

The ACT continues to grow. We now have 32 member companies active in 35 European countries. Not counting the various countries in which our programmes are accessible via websites and online catch-up and video-on demand services they have launched to reach viewers on a global scale. Our business models range from free-to-air players to pay-TV operators and large media groups to leading channels in national markets. Enjoy reading about “European media diversity” and the breadth of the European commercial television sector today!

/ 62 / 63 ACT / Annual Report 2011

Austria Bulgaria • 3.5 million TV households (2010) • 3 million TV households • Average daily viewing: 162 minutes (aged 12+) • Digital TV penetration: 36.4 % • TV advertising gross expenditure: €674.7 million • Average daily viewing time: 241 minutes (aged 4+) • 66% of Austrian households are digitally equipped • TV advertising gross revenues: €331 million

Source: Screen Digest, IP Network, GFK Austria, AGTT/ GfL Teletest Source: Screen Digest, TNS, Be Media Consultant, TV Plan, IP Network

bTV Media Group is part of the family of Central European Media Enterprises (CME) • Leading national TV network in Bulgaria Belgium - the leading vertically integrated media • Owner: Central European Media Enterprises (CME) company in CEE. bTV was launched in • Launched in 2000 2000 and acquired by CME in 2010. • General Director: Vicky Politova • 4.9 million TV households • Channel group audience share 2010 • Digital TV penetration: 46.9 % bTV Media Group is the leading media (prime time, aged 18-49): 49.4 % • Average daily viewing time: 186 minutes (North Belgium), company in Bulgaria, operating the most • Financial data 2010 (broadcast operations – includes bTV 226 minutes (South Belgium) successful television, radio and internet channels from date of acquisition – April 19, 2010): • TV advertising gross revenues: € 1.4 billion businesses. It comprises five TV channels Revenues: US$ 61.8 million (bTV, bTV Comedy, bTV Cinema, bTV OIBDA: US$ (2.1) million Source: Screen Digest, Audimétrie CIM, IP Network Action and Ring.BG), six radio stations • Website: www.btv.bg and a number of web projects, sustaining the company’s market leadership for more than 11 years.

Vlaamse Media Maatschappij (VMMa) bTV Media Group is a socially responsible company. bTV is distinguished as the most manages five TV channels (vtm, 2BE, a digital TV and online brand (iWatch). Vicky Politova JIM, vtmKzoom and Vitaya) and two VMMa’s flagship channel, vtm, is the favourite brand of all Bulgarians. Director General, bTV radiostations (Q-music, JOEfm). VMMa leading Flemish channel in North Belgium also has a production company (Studio with a generalist format. Its success is A), a multimedia company (Paratel), an based on the mix of information and entertainment company (Starway) and locally-made entertainment.

• Leading commercial TV station with the flagship channel vtm TV Evropa is a Bulgarian news channel • Launched in 1989. Owned by 2 Belgian media groups, which has been in operation for ten years • Ownership: Beta 1 JSC (60%), Roularta Media Group (50%) and De Persgroep (50%). and is based in Sofia. Bulgarian MEP Emil Stafanov Stoyanov (40%) • Director General: Christian Van Thillo Emil Stoyanov is the founder of Evropa • Chairman of TV Evropa, Lyubomir Popov • 2010 Revenues €304 million TV. The channel holds a licence for TV • Average daily reach: 12.9% (April 2010)

• 2010 EBITDA: €69 million Christian Van Thillo broadcasting via cable and satellite. The • Revenue 2009: €1.5 million • 477 full-time employees Director General, VMMa channel is referred to as a news mill • EBIDTA 2009: €412,000 • Family of channels: vtm, 2BE, JIM, Vitaya, vtmKzoom, Q-music, JOEfm delivering 60 to 70 news items daily - • Website: www.tvevropa.com • Activities: television, radio, events, line extensions, production company, domestic, international, economic, culture, multimedia company, entertainment company and a digital TV and online brand sports. The format of TV Evropa is unique • Website: www.vmma.be with its round-the-clock newscasts every thirty minutes. Lyubomir Popov Chairman, TV Evropa

/ 64 / 65 ACT / Annual Report 2011

Croatia Czech Republic • 1.4 million TV households • 4.4 million TV households • Digital TV penetration: 90.2% • Digital TV penetration: 79.9% • Average daily viewing time: 269 minutes (aged 4+) • Average daily viewing time: 188 minutes (aged 4+) • TV advertising gross revenues: € 1.1 billion • TV advertising gross revenues: €1 billion

Source: Screen Digest, AGB Nielsen Media Research Source: Screen Digest, IP Network, ATO

NOVA TV is Croatia's first private Central European Media Enterprises (CME) is the leading TV Nova is the leading commercial television station in the commercial television station. It is one • Leading national TV network in Croatia vertically integrated media company in Central and Eastern Europe, Czech Republic and is one of the most successful and profitable of Croatia's main sources for premium • Owner: Central European Media Enterprises (CME) with operations in six countries reaching a combined population commercial TV stations in Europe. news, high-quality locally-produced • Launched in 1994 of 50 million people. It has three divisions: Broadcasting, which programming and successful international • General Director: Dražen Mavrić comprises 23 channels and a bouquet of subscription channels TV Nova provides an attractive mix of programming including content all of which is specifically targeted • Audience share 2010 (prime time, aged 18-49): 29.5 % and boasts leading primetime audience shares in all of CME’s six its own strong local fiction and non-fiction productions, foreign to its Croatian audiences. Since its launch, • Financial data 2010 (broadcast operations): markets; Media Pro Entertainment, its content division, which acquisitions, entertainment shows, and particularly its flagship Drazen Mavric NOVA TV has continued to introduce new Revenues: US$ 51.4 million produces and distributes content to CME broadcasters and third main television news that generates an average audience share Director General, NOVA TV TV genres including highly rated, locally OIBDA: US$ 2.4 million parties; and finally CME’s internet division, which operates a of 65% in the 15-54 target group. produced programs such as “Masterchef” • Website: www.novatv.hr portfolio of websites complimenting the company’s broadcasting and “The Best Years” as well as the channels and providing additional means of content distribution. TV Nova believes the future of the Czech television market lies in a channel’s main news programme multi-channel strategy accompanied by a strong internet presence “Dnevnik Nova TV”. The company’s success across the region is attributable to its and iconic brand name. The key to attracting a majority of the strategy, which focuses on producing and broadcasting high Czech audience is to offer strong locally produced programs/shows, NOVA TV also operates the female- quality local programming and independent news, building to use the highest quality broadcasting (Nova HD, Nova Sport HD), oriented channel Doma, which was multi-channel networks and sharing knowledge and skills and to offer viewers a proper choice of content through a range of launched in January 2011. between its highly talented and locally managed team. niche channels which complement TV Nova. TV Nova also operates the channels Nova Cinema, Nova Sport and MTV Czech.

• Leading vertically integrated media • Leading national TV network company in Central & Eastern Europe in the Czech Republic • Founded in 1994 • Owner: Central European Media • President & CEO: Adrian Sarbu Enterprises (CME) • Audience Share 2010 (primetime): • Launched in 1994 • TV Nova in the Czech Republic: 41.2% • General Director: Jan Andruško Adrian Sarbu (aged 15-54) Jan Andruško • Channel group audience share 2010 Cyprus CEO, CME • TV Markíza in Slovakia: 33.5% General Director, TV Nova (prime time, aged 15-54): 45.2% (aged 12-54) • Financial data 2010 (broadcast • 261,444 TV households • Pro TV in Romania: 21.3% operations): • Digital TV penetration: 28.9% (aged 18-49 Urban) Revenues: US$ 265 million • Pop TV in Slovenia: 34.5% (aged 18-49) OIBDA: US$ 122.8 million • Average daily viewing time: 184 minutes (aged 4+) • Nova TV in Croatia: 29.5 % (aged 18-54) • Website: tv.nova.cz • TV advertising gross revenues: €311 million • bTV in Bulgaria: 42.4% (aged 18-49) Source: Screen Digest, Nielsen Audience Measurement Cyprus, IP Network • 2010 Revenues: US$737 million / 2010 OIBDA: US$107 million • Approximately 4,400 employees (including contractors) (31 December 2010) • Website: www.cetv-net.com

/ 66 / 67 ACT / Annual Report 2011

Denmark Estonia

• 2.5 million TV households • 573.367 TV households • Digital TV penetration: 65% • Digital TV penetration: 62.9% • Average daily viewing time: 201 minutes (aged 3+) • Average daily viewing time: 235 minutes (aged 4+) • TV advertising gross revenues: € 812 million • TV advertising gross revenues: € 21.1 million

Source: Screen Digest, TNS Gallup, IP Network Source: TNS, Eurodata TV, Screen Digest, IP Network

/ 68 / 69 ACT / Annual Report 2011

Finland

• 2.3 million TV households • Digital TV penetration: 100% • Average daily viewing time: 172 minutes (aged 4+) Sanoma operates in versatile fields of media player in the Netherlands and • TV advertising net revenues: € 265 million media in more than 20 countries. Sanoma strong in Belgium. In the Netherlands our has three areas of business: media, TV portfolio includes three TV channels Source: Finnpanel, TNS learning and retail. (SBS6, Net 5 and Veronica) and in Belgium two TV channels (VT4, VIJFTV). Our radio In Finland, Sanoma operates three free- operations in Finland include commercial to-air TV channels (Nelonen, Liv and Jim) radio channels Radio Rock and Radio Aalto MTV MEDIA is an electronic media programmes and as many as three hit and five pay-TV channels (Nelonen Pro 1, and local radio station Radio Helsinki. house in Finland, being number one in movies a week can all be seen on Sub. Nelonen Pro 2, Nelonen Kino, Nelonen commercial and pay-TV. Maailma and Nelonen Perhe). Ruutu.fi is Sub reaches an average of 1.5 million a popular online TV service that enables • President & CEO: MTV MEDIA brings you the most wanted viewers every day and 3.2 million viewers viewers to catch up with television Harri-Pekka Kaukonen electronic services in Finland. MTV MEDIA every week, which makes its reach the programmes at a time of their choosing. • Net sales 2010: €2,761 million operates ten TV channels: MTV3, Sub third-biggest among commercial media in The service also offers access to bonus • Operating profit excluding and AVA and the pay-TV channels MTV3 Finland. Sub's main target audience is the clips and other material related to TV and non-recurring items: €245.4 million MAX, MTV3 Fakta, MTV3 Leffa, MTV3 10 to 44 age group. radio shows. • Average number of employees: Juniori, MTV3 Komedia, MTV3 Sarja 15,405 (full-time equivalents) With the newly acquired SBS free-to-air • Website: www.sanoma.com and MTV3 Scifi. MTV MEDIA represents The cable channel AVA for female target Harri-Pekka Kaukonen CANAL+ pay-TV services in Finland. Also group has been aired free of cost starting TV operations Sanoma is the leading President & CEO, Sanoma part of MTV MEDIA is mtv3.fi, one of from January 2011. Finland’s most popular online media, and Finland’s most-listened commercial radio station, Radio Nova. • Leading TV channels in Finland • Owner: Bonnier AB Group The nation’s favourite channel, MTV3 is • Launched in 1957 a free-to-air provider of entertainment • CEO: Pekka Karhuvaara Harri-Pekka Kaukonen and information, with its programming • Audience Share 2010: 30.8 % President and CEO, Sanoma Entertainment Pekka Karhuvaara founded on news and current affairs, • 2010 Turnover: €269.4 million / 2010 CEO, MTV MEDIA top sports, Finnish entertainment and Profit: €32,07 million drama, and international quality series • 526 full-time employees in the end and hit movies. News and current affairs of 2010 programmes broadcast on MTV3 are • Website: www.mtvmedia.fi produced by the channel’s acclaimed News and Current Affairs Department while other Finnish programming is sourced from independent production companies. Foreign series and movies are acquired from the best international production companies.

Celebrations are due in 2011 as Sub will be ten years old. Sub's programming offers a broad range of Finnish and international entertainment − including online. The latest Finnish shows, top international series, quality lifestyle

/ 70 / 71 ACT / Annual Report 2011

France

• 26.3 million TV households • Digital TV penetration: 92% (end of 2010) • Analogue switch-off to be completed by November 2011 The M6 Group’s two free; general- respond to and anticipate the expectations • Average daily viewing time: 212 minutes interest TV channels are watched by the of its diversified audiences by creating the • TV advertising gross expenditure: €8.8 billion widest audiences given the innovative new ways of accessing media content. programmes of all genres: news, sport, In 24 years existence, the M6 Group has Source: Médiamétre/GfK, Screen Digest, Eurodata TV, IP Network film, series, magazines and entertainment. patiently built itself up through a series of As the second leading commercial channel success stories. The cross-functional nature on the market, M6 channel’s service of our Group is a major asset. offering is now further enhanced by W9, the leading new DTT channel. The family CANAL+ Group is the leading pay TV distribution of feature films. A free-to-air of pay-TV channels enriches the • Majority Shareholder: RTL Group group in France, ranking first both for TV operator with news channel i>TELE and M6 Group, which is now present across • Chairman of the Executive Board: its premium-content networks with the in-house advertising sales division CANAL+ all platforms. Nicolas de Tavernost generalist channel CANAL+ and associated REGIE, the Group is also a benchmark • 2010 Revenues: €1,462 million / EBITA channels, and its themed networks, which player in sports rights marketing. The M6 Group has progressively expanded 2010: €242.2 million (+27.3%) include CINE+, SPORT+ and PLANETE+. its business activities, and its diversification • 1,571 permanent employees It is also the top multi-channel platform • Owner: Vivendi now accounts for nearly half of its sales. (December 2010) The Group has invested time and effort to • Website: www.groupem6.fr and distributor for pay-TV offerings in • Launched in 1984 Nicolas de Tavernost metropolitan France and French territories • Chairman of the Management Board: ensure the variety of programmes, and to CEO, M6 Group overseas, as well as in French-speaking Bertrand Méheut Africa, where it reaches a total of 11.1 • 1.3 million subscribers (Overseas and million subscribers. Africa), 1.6 million subscribers (Poland and Vietnam) TF1 Group is a 360° integrated Going forward, the TF1 group’s strategy A pioneer in innovative TV services, • CANAL+ Group Total Subscriptions: communication group composed of the will be to combine the broad and effective CANAL+ Group has a high international 12.7 million French leading free-to-air channel TF1 and reach of mass media with the closeness profile, with a presence in pay-TV in • CANAL+ Group revenues: €4,712 million 14 thematic channels, including Eurosport, of digital media, offering compelling Poland and Vietnam. Overall, CANAL+ (end of 2010), EBITA: €690 million present on all platforms (cable, satellite, content and seizing opportunities to Group subscribers number some 12.7 • 4,534 full-time employees at Canal+ ADSL or/and DTT). reach audiences everywhere thanks to the million worldwide. Through its subsidiary Group (December 2010) Bertrand Méheut onward march of technology. STUDIOCANAL, CANAL+ Group is the • Website: www.canalplusgroup.com CEO, CANAL+ Group Building on its original business of European leader in production and programmes’ producer and broadcaster, TF1 has created new activities with • Leading free-to-air commercial strong added value, covering the whole TV channel of audiovisual industry: upstream in • Majority shareholder: Bouygues (43%) production, acquisition and sale of • Privatised in 1987 audiovisual rights and also in distribution • CEO: Nonce Paolini of feature films to cinemas, downstream • Audience Share 2010: 24.5% in publishing and distribution of DVDs (aged 4+); 28.1% (under 50 women) and music CDs. TF1 is also expanding in • 2010 Revenues: €2.622 billion / 2010 home-shopping TV. Current Operating Profit: €230 million • 3,798 full-time employees Nonce Paolini Harnessing the growth of the internet and • Website: www.groupe-tf1.fr CEO, TF1 Group new technologies, TF1 produces, develops and publishes new interactive content and services for the Web, smart phones, tablet computers and internet TV.

/ 72 / 73 ACT / Annual Report 2011

ANTENNA TV for the 1st half of 2011 Germany Greece compared with the respective period in 2010 shows a development in terms of: • Average daily viewing: 223 minutes • Average daily viewing time: 274 minutes (aged 4+) • 35.8 million TV households (2010) • 3.6 million TV households • Revenues: A decrease of 23% • TV advertising gross expenditure: €10.9 billion • Digital TV penetration: 41.6% in a market that is declining by 32% (FY estimation: -20%) • 56.9% digital households • TV advertising gross revenues: € 583 million • Viewership (Adults 15-44): Source: AGF/GfK, Screen Digest, IP Deutschland 2011, TV Scope Source: Screen Digest, Media Services, IP Network, Nielsen Audience Measurement Full day 17.8% Prime time (21:00-24:00) 18.9% • Market Share: 27.7% of commercial advertising expenditure Norway (TV Norge, MAX) and Hungary licensing to testimonials and events. Our ANT1 TV is the Group’s corporate and the Bulgarian market in 2000 with the • Top 5 programmes (Adults 15-44): (TV2, FEM3). In addition to the classic TV paramount goal is to achieve sustainable, communicative flagship and it has been acquisition of TV station NOVA - Dancing With The Stars: 39.9% business, our portfolio includes numerous profitable growth in so doing and to extend holding one of the leading places on TELEVISIA based in Sofia, a company that - Radio Arvila (Greek satirical show): 36.2% new media brands like maxdome, plus our value chain into promising growth areas. viewers’ ratings scales for 20 years. ANT1 soon evolved into one of Southern Europe's - OLA 11 (Greek satirical show): 34.2% activities in adjacent businesses like music TV has evolved into an innovative channel fastest growing broadcasters. - Deal with it: 27.8% and ventures. • Total revenues 2010: €3.0 billion reflecting the views of modern Greeks - The X-Factor: 23.5% • Recurring EBITDA 2010: and offering high quality entertainment In 2010, ANTENNA Group acquired the • 25 live football games (including final) Thomas Ebeling Our guiding principle is Fascinating People. €905.9 million and information with a powerful stand, commercial channels FOX TV in Serbia and for the UEFA Europa League with CEO, ProSiebenSat.1 Group We inspire our audience with first-class • With a recurring operating profit directness and consistency. rebranded it into PRVA Srpska Televizija. average viewership share: ProSiebenSat.1 Group was established entertainment and up-to-the-minute margin of around 30% we are one ANTENNA Group’s presence is also marked Adults 15-44: 21.5%, in 2000 as Germany's largest television information – anytime, anywhere. For our of the most profitable media ANTENNA Group has expanded beyond the in Cyprus, through its collaboration with Men 15-24: 38.2%, company. Today it is among the leading advertisers we develop individual, cross- companies in Europe Greek borders and has been established as the successful stations ANT1 TV CYPRUS Men 25-44: 31.9% media companies in Europe. Television is media advertising concepts. By extending • CEO: Thomas Ebeling the Greek radio and television station of and ANT1 FM CYPRUS in Nicosia, founded • Website: www.antenna.gr our core business. With SAT.1, ProSieben, our brands into related areas, we can • Headquarter: Munich/Unterföhring three continents. ANTENNA Group entered in 1993 and 1998 respectively. kabel eins, and sixx, we are number one respond to different customs in media use in Germany in the German TV advertising market. Our and offer our advertising clients individual • 4,749 employees (December 2010) free TV stations also have strong market communication solutions from a single • Website: www.prosiebensat1.com positions in Sweden (Kanal 5, Kanal 9), source – from TV, online, mobile and MEGA Channel (also known as MEGA) MEGA Cosmos is the International was launched in 1989 as the first TV network of MEGA Channel, broadcasting station in Greece to be privately funded. the “best of MEGA” programming to In 2009, MEGA turned 20 years old Greeks abroad, in the U.S., Africa, Asia, and organised what became the most Australia and Canada. Austria, including live sports, feature films successful online voting ever in Greece. and new series especially the Bundesliga, • Total number of customers: All MEGA’s series and shows, actors, In 2011, MEGA won gold for “Best On- UEFA Champions League and DFB Pokal. 2.759 million (Q2 10: 2.476 million) actresses and presenters, as well as Air Branding Design” at both PROMAX Sky sets a new standard with its HDTV • H1 2011 subscriber net growth funny and unforgettable clips from its BDA International (in New York) and at service, which currently comprises more to over 100,000 households programmes were set for an online voting PROMAX BDA Europe (in Berlin). than 30 HD channels. • Quarterly annualised churn at 9.4% for a 4-month period. Over 1.4 million (Q2 10: 16.3%), 12-month rolling people visited the home page • Leading national TV channel The company also offers its subscribers churn at 12.4% (Q2 10: 20.1%) www.megatv.com and cast their • Majority shareholder: Teletypos S.A attractive films, live sports programmes • ARPU of €30.69 (Q2 10: €28.62) votes. The Twenty was the anniversary • Launched in 1989 Brian Sullivan and adult entertainment on a pay-per- • Revenues increased to €276.7 million CEO, Sky Deutschland countdown show with the Top 20 results • Managing Director: Elias E. Tsigas view basis. Sky distributes its pay-TV (Q2 10: €236.1 million) of the voting of each category. • Audience Share 2011 (Jan.1 – Sept. 15): 18.9% all-day (-1.1% vs. same period in 2010), Sky is all about entertaining, exciting and digital channel service primarily via satellite • EBITDA improved to negative 21.6% primetime (+2.5% vs. same period in 2010) inspiring customers with an unrivaled and cable with a technical reach of €23.4 million • 2010 Revenues: €112.1 million choice of great TV. Subscription TV is the approximately 90% of all TV households (Q2 10: negative €47.4 million) • Website: www.megatv.com core business of Sky. Sky offers a wide in Germany and Austria. • CEO: Brian Sullivan range of programming in Germany and • Full-time employees: 1,503 • Website: www.sky.de

/ 74 / 75 ACT / Annual Report 2011

Hungary Italy

• 3.9 million TV households • 23.1 million TV households • Average daily viewing time: 284 minutes (aged 4+) • Average daily viewing time: 239 minutes (aged 4+) • Digital TV penetration: 47% • Digital TV penetration: 93% • TV advertising gross revenues: € 1.5 billion • TV advertising gross revenues: €4.6 billion

Source: Screen Digest, TNS, AGB Nielsen Media Research Source: Screen Digest, Adex Nielsen 2010, Auditel, Nielsen TV Measurement

In Italy, in the early eighties, the core • TGCOM: Launched in 2001, one of the business consisted of three free-to- first Italian news websites. Its editorial air TV channels (Canale 5, Italia 1 and staff provides news, special reports Retequattro); since 2005, the core across different platforms. activities feature a new programming • SPORTMEDIASET: Articles, photo Ireland offer broadcast on DTT: BOING, Iris, La5, galleries, and sport news 24 hours/day. Mediaset Extra, Italia2. The free-to-air • 1.5 million TV households programmes are complemented with a With the acquisition of Telecinco back pay-tv service, Mediaset Premium, which in 1990 and the launch of Mediaset • Digital TV penetration: 85.4% (end of 2010) includes Premium Gallery, Premium Fantasy España in April 2011, the Mediaset Group • Average daily viewing time: 192 minutes (children programmes), Premium Cinema, has become one of the most successful • TV advertising gross expenditure: €277.15 million Premium Calcio (sports events), Premium commercial broadcasters in Spain. At the end of 2010, Telecinco completed the Source: Screen Digest, Nielsen, IP Network crime and the two documentary channels, BBC Knowledge and Discovery World. acquisition of 100% of the free-to-air television operations of Cuatro and of Fedele Confalonieri CEO, Mediaset Group In February 2011, Mediaset launched 22% of the pay TV operations of Digital Premium Net TV, a non–linear offer Plus (controlled by the Prisa TV Group available through any ADSL connection with 56% stake, and partly owned by TV3 is the only privately owned terrestrial TV3 offered its viewers more Irish content on the TV-set, on personal computers Telefonica with a 22% participation). As free-to-air national commercial channel in than ever before in 2010 – over 2.600 and other devices. It allows viewers to a result of these operations, Mediaset the Republic of Ireland. Since the launch hours or 37% of the channel’s broadcast access both linear content and non-linear España aims at consolidating its leadership in September 1998, TV3 has become time. services, such as catch-up TV and video position in the commercial television the second most viewed channel in the on demand at no additional cost. Net TV market in Spain. country.TV3 provides viewers with a offers catch-up services from Mediaset's range of programming across the entire • Owner: Doughty Hanson and Co. free-to-air channels on a weekly basis, and schedule, including soaps, drama, news • Launched in 1998 a great variety of programming: more than • Leading TV network in Italy: 40% total audience share - breakdown: and premium sport. The Group achieved • CEO: David McRedmond 200 films with several first releases on pay Canale 5: 19.9%; its largest ever Adult share for a year • 2010 Revenues: €57.3 million TV, cartoons, documentaries, TV series, Italia 1: 11.1%; with the combined TV3/3e viewing at • 235 full-time employees football, also in HD. Retequattro: 6.6%; 14.12%. In 2010, TV3 achieved its highest • Website: www.tv3.ie Boing, Iris La5: 2.4% (day-time) ever rating for a single programme in its The Group’s multimedia activities are • Free-to-air distribution and pay-TV offer eleven year history when 930.500 people carried out by R.T.I., which produces • Majority Shareholder: Fininvest (38.98%) watched The X Factor Final on Sunday David McRedmond CEO, TV3 content that can be conveyed through • Founded in 1978 December 12th. different platforms. For example: • Chairman of the Board of Directors: Fedele Confalonieri • 2010 Revenues: €4,292.5m / 2010 EBIT: €815.5m • Videomediaset: An online catch-up • Breakdown of revenues: €Italy: 3,438.3 million / Spain: €855.1 million service, where internet users can • 6,285 full-time employees (4,704 in Italy and 1,581 in Spain) watch most of Mediaset’s programmes, • Website: www.mediaset.it available also on i-Phone and i-Pad.

/ 76 / 77 ACT / Annual Report 2011

Italy (continued) Luxembourg

• 172,000 TV households (2010) • Average daily viewing: 150 minutes (aged 12+) (September 2009 - May 2010) Lauched in 2003, News Corporation’s • Digital TV penetration: 100% Sky Italia is the leading pay-TV platform • 4.97 million subscribers • TV advertising gross expenditure: €14.7 million in Italy, with 4.97 million subscribers. as of June 2011 Source: Screen Digest, IP Network Sky Italia offers more than 190 channels, • Owner: News Corporation including movies, sports, news, • Launched in 2003 entertainment and programmes for • CEO: Andrea Zappia children through satellite, IPTV and mobile • Operating Income (fiscal year ending Andrea Zappia RTL Group is the leading European The company’s history dates back to CEO, Sky Italia distribution. June 2011): US$ 232 million • Website: www.sky.it entertainment network, with 41 TV 1924 when Radio Luxembourg went channels and 34 radio stations in ten on air for the first time. In 1955, Télé countries. The Luxembourg-based Luxembourg – a TV channel in French – company is also one of the world’s leading began broadcasting in north-east France, producers of TV content such as talent Luxembourg and southern Belgium. This and game shows, drama, daily soaps and makes Télé Luxembourg one of the first telenovelas, including Idols, Got Talent, commercial TV channels in Europe. Gerhard Zeiler CEO, RTL Group The X Factor, Good Times – Bad Times and Family Feud. Bertelsmann AG has been the majority Latvia shareholder of RTL Group since July 2001, • Management (Executive Committee): RTL Group is Europe’s largest broadcaster. currently holding a 91.6% interest in the - Gerhard Zeiler, CEO, RTL Group • 821,007 TV households Each day, millions of viewers all over Group. The remaining 8.4 % of RTL Group - Elmar Heggen, Chief Financial Officer Europe watch RTL Group’s television is publicly traded on the Brussels and and Head of the Corporate Centre, • Average daily viewing time: 215 minutes (aged 4+) channels, which include the families of Luxembourg stock exchanges. RTL Group • Digital TV penetration: 68.9% channels clustered around the flagships - Andreas Rudas, Executive Vice • TV advertising net revenues: € 28.9 million RTL Television in Germany, M6 in France, President Regional Operations RTL 4 in the Netherlands and RTL-TVI & Business Development Central Source: TNS, Eurodata TV, Screen Digest, IP Network in Belgium. The company also has and Eastern Europe, RTL Group broadcasting operations in Hungary (RTL • Revenue in 2010: €5.6 billion Klub), Croatia (RTL Televizija) as well as • EBITA in 2010: €1.1 billion Greece (Alpha TV) and has interests in • Employees as of 31 December 2010: National Media Group in Russia. 9,788 • Website: www.rtlgroup.com Lithuania • 1.2 million TV households • Average daily viewing time: 207 minutes (aged 4+) • Digital TV penetration: 32.9% • TV advertising gross revenues: € 464 million

Source: TNS, Screen Digest, IP Network

/ 78 / 79 ACT / Annual Report 2011

Macedonia Poland

• TV households (2010): 510,000 • 14.2 million TV households • Average daily viewing: 293 minutes (aged 4+) • Average daily viewing time: 245 minutes • Digital TV penetration: 27% • Digital TV penetration: 66.2 % • TV advertising gross expenditure: €355 million • TV advertising gross revenues: €3.7 billion

Source: ANALYTICA, Nielsen Audience Measurement Macedonia, Screen Digest, IP Network Source: Screen Digest, AGB Nielsen Media Research

The TVN Group is a leading integrated VOD service, continuously an media group in Poland, operating in three unquestionable leader in the area of the key business segments: broadcasting and latest television technologies available on Norway television production, on-line and digital the Polish market. payable satellite television. • 2.1 million TV households • Average daily viewing time: 174 minutes (aged 2+) Broadcasting and television production • Management Board TVN Group: • Digital TV penetration: 83.8% – currently 10 television channels - Markus Tellenbach, President of the • TV advertising gross revenues: €1 billion including: TVN leading free-to-air high Management Board, CEO quality entertainment and comprehensive - Piotr Walter, Vice-President of the Source: Screen Digest, Eurodata, IP Network, Nielsen Research independent news channel. TVN 7 Management Board free-to-air entertainment channel, TVN - Łukasz Wejchert, Vice-President of the Meteo weather channel, lifestyle channels Management Board TVN Turbo and TVN Style, iTVN channel - John Driscoll, Member of the dedicated to the Poles living abroad, Management Board, CFO Telezakupy Mango teleshopping channel, • Diversification of top line on track – local television channel NTL Radomsko and non-advertising sources generated TVN CNBC business news channel. 39% in H1 2011 of total revenue vs. 36.6% in H1 2010

Online – TVN owns Poland’s leading online • For 2Q 2011, TVN’s main channel Markus Tellenbach media company Onet.pl Group with more increased its peak-time audience CEO, TVN Group than 3 billion page views and 14 million share in 16-49 target group by 0.9% real users per month (over 72% of all Polish point year on-year, ‘n’ increased its internet users), operating Onet.pl – Poland’s subscriber base by 97,000 (13%) prime portal – and number of thematic and online revenue grew services: dating (sympatia.pl), blogging by PLN 12 million (19%) year-on-year. platforms (blog.pl), local map-based search • 3,218 full-time employees (31 (zumi.pl) entertainment (plejada.pl), video December 2010) on demand (onetVOD.pl). • Website: www.tvn.pl

Digital satellite pay television – the digital “n” platform, launched in October 2006, the first satellite platform in Central and Eastern Europe allowing reception of programmes in HD technology, recording chosen programmes (PVR) and access to

/ 80 / 81 ACT / Annual Report 2011

Portugal Romania

• 3.8 million TV households • 6.9 million TV households • Average daily viewing time: 210 minutes (aged 4+) • Average daily viewing time: 257 minutes (aged 4+) • Digital TV coverage: 79.7% • Digital TV penetration: 40.3%

Source: Screen Digest, Mavise, Médiamétrie, IP Network • TV advertising gross revenues: € 4.8 billion Source: Screen Digest, TNS, IP Network, Alfa Cont

Antena 1 was launched in 1993. It is now distinguished itself along its existence as one TV market with a 12% market share in TVI has been, since 2005, the absolute TVI24, a 24-hour news channel available part of Antena Group, a platform which of the major generators of local content the first half of 2011 (January-August). leader in all-day audience share as well on cable, began broadcasting in 2009 was a strategic move in December 2010 with a wide variety of programmes meeting The first eight months of 2011 brought a as in advertising revenues in Portugal. and, in 2010, TVI International was and now reunites the licences of Antena a complex consumer demand for news, talk- 5% increase compared to the same period It is a private broadcaster that owns the launched in several European and African 1, Antena 2 and Antena 4 in one legal shows, entertainment, games, matrimonial in 2010. Antena 1 maintains the promise leading free to air channel in Portugal countries. entity which maintains the identity of their reality shows and comedy shows. of its brand by offering its audience and has its own television transmission individual brands. In a market where local entertainment programmes with a proven network with national coverage (over • Leader in all-day audience share since content makes the difference, Antena 1 Antena 1 is number two on the Romanian market potential. 97%). The station’s programming 2005, with an average 34.2% share strategy focuses mainly on local fiction, in 2010. TVI’s prime time audience news and entertainment (day time talk share was 39.2% for the year. shows and strong international formats), • Owner: Media Capital (PRISA Group) Launched in December 1995, PRO TV is a Targeting urban adults 18-to-49 years old, spoken in Portuguese, from 7 am to • Launched in 1993 state of mind, not just a channel. It brought PRO TV uses a programming strategy of midnight. This is complemented by • CEO: Rosa Cullell to Romania the pro-European culture, top international series and movies, as international programming (series, films • 2010 Revenue: €158.9 million; Constantin Mocanu professionalism, creativity and involvement well as a wide variety of local productions General Director, Pro TV Rosa Cullell and children’s shows) as well as sports, 2010 EBITDA: €44.9 million CEO, TVI Group in the public scene. It modernised the mass- including news programming, local • Leading national TV network in Romania with special emphasis on key football • Number of Employees: 539 media and it took its viewers to previously entertainment and local fiction. • Owner: Central European Media competitions. • www.tvi.pt unknown dimensions of entertainment. Enterprises (CME) In December 2006, PRO TV became the • Launched in 1995 PRO TV reaches almost 99% of Romania’s first terrestrial TV station to transmit in HD • General Director: Constantin Mocanu 21.5 million people and has 48% of its not only in Romania, but also in Central • Channel group audience share 2010 broadcast schedule comprising locally- and Eastern Europe. (prime time, aged 18-49 Urban): 31% produced programmes. PRO TV broadcasts • Financial data 2010 (broadcast operations): 24 hours a day and achieved an average all PRO TV also operates the channels Acasa, Revenues: US$ 157.4 million day audience share of 18.1% during 2010. Pro Cinema, Sport.ro, MTV Romania, PRO OIBDA: US$ 26.0 million TV Chisinau and PRO TV International. • Website: www.protv.ro

ABC PLUS MEDIA SA (National TV) was Main programme drivers are: Reality Mihai Mos General Manager, National TV launched in October 2003 and has currently Shows, Indian Soap Operas, Dramas, and reached an audience share of 3.22% among Hollywood Movies. the 18-49 year old segment with national coverage on cable, satellite and terrestrial. • General Manager: Mihai Mos National TV is a generalist channel dedicated • Deputy General manager: Calin Mircea Popa to the whole family which entertains with • Ranked #9 out of 52 monitored channels on "All Urban" audience target an #7 shows that satisfy people’s desire to dream, on 18 to 49 demographics. laugh, get informed and relax. • ABC Plus Media has over 200 employees • Website: www.nationaltv.ro

/ 82 / 83 ACT / Annual Report 2011

Russia Slovakia • 48.8 million TV households • 2.1 million TV households • Average daily viewing time: 231 minutes (aged 4+) • Average daily viewing time: 204 minutes (aged 4+) • Digital TV penetration: 22.4% • Digital TV penetration: 49.3% • TV advertising net revenues: € 3.2 billion • TV advertising gross revenues: € 464 million

Source: Screen Digest, IP Network, TNS Media, ACAR Source: Screen Digest, IP Network, TNS, Mavise

Reflecting the strong family values of Česko Slovenská Superstar (Czech-Slovak Slovak culture, TV Markíza has built Superstar). its programming strategy around family entertainment. Launched in 1996, TV TV Markiza also operates the female Zuzana Tapakova Serbia General Director, TV Markiza Markíza leads the national TV landscape oriented channel Doma. • 2.4 million TV households and provides the Slovak Republic with a broad range of programming including • Leading national TV network in the Slovak Republic • Average daily viewing time: 316 minutes (aged 4+) news, movies, entertainment and sports. • Owner: Central European Media Enterprises (CME) • Digital TV penetration: 16.9% It’s locally produced shows include • Launched in 1996 • TV advertising gross revenues: € 729 million Televízne noviny (TV News), Športové • General Director: Zuzana Tapakova Noviny (Sports News), Ordinácia v Ružové • Channel group audience share 2010 Source: Screen Digest, IP Network, Nielsen Audience Measurement Záhrade (Rose Garden Medical) and Modré (prime time, aged 12+): 35.3 % z Neba (Best Wishes). In 2011, TV Markiza • Financial data 2010 (broadcast operations): and TV Nova in the Czech Republic Revenues: US$ 90.4 million, OIBDA: US$ (1.0) million collaborated to produce the reality show • Website: www.markiza.sk

/ 84 / 85 ACT / Annual Report 2011

Slovenia Spain • 690,183 million TV households • 16 million TV households • Average daily viewing time: 192 minutes (aged 4+) • Average daily viewing time: 235 minutes • Digital TV penetration: 74 % • Digital TV penetration: 98.4% • TV advertising gross revenues: € 420 million • TV advertising gross revenues: €10.7 million

Source: Screen Digest, TNS, AGB Nielsen Media Research Source: Kantar Media, Screen Digest, Mavise, IP Network

Pro PLUS (POP TV & Kanal A) Kanal A is a general entertainment POP TV began broadcasting in 1995 and is channel with a male focus and is the Antena 3 Group is one of the greatest such as the Planeta-De Agostini (44.58%) Slovenia’s most popular television channel. second most popular television channel references of the Spanish audiovisual and RTL Group (20.49%). Its mission is to offer viewers an extensive, in Slovenia after POP TV. The channel market. The group constitutes a diversified up-to-date choice of informative and provides viewers with local news, sports strategy which uses innovation and Launched in 1990, Antena 3 is the leading entertaining programmes. and entertainment shows as well as creativity to meet the challenges of a channel of the group’s television division. Its signal throughout the whole Spanish international formats. constant evolution. Through its different Silvio González POP TV is also the most trusted Slovenian business activities, it is present in all of territory and, through its international CEO, Antena3 Group brand amongst television audiences Pro PLUS also operates a bouquet of six the most important communications channel, it reaches up to 18 countries. (Trusted Brand award winner 2009, 2010 subscription channels called POP NON-STOP. media (television, radio and internet) and Nowadays, the Group’s offer comprises • CEO: Silvio González Pavel Vrabec and 2011). General Director, PRO PLUS operates in other sectors such as cinema, another three channels with own different • 1,942 full-time employees. advertising and events organisation. personality: Neox (targeted to younger • 2010 Net Revenues: € 807.7 million. • Leading national TV network in Slovenia Currently, Antena 3 Group includes viewers), Nova (offering programmes • Average audience share ANTENA 3: • Owner: Central European Media Enterprises (CME) ANTENA 3 (television), UNIPREX (radio), related to health, lifestyle, leisure time 11.7%, leading family of channels’ • Launched in 1995 ATRES ADVERTISING and MOVIERECORD and entertainment) and Nitro (launched in network in Spain with an average • General Director: Pavel Vrabec (advertising) and other remarkable September 2010, this new channel caters audience share of 15.8% in 2010. • Channel group audience share 2010 (prime time, aged 18-49): 49.7 % companies. primarily to men aged 35 to 55). • Neox, Nova and Nitro have headed • Financial data 2010 (broadcast operations): the new private DTT offering, Revenues: US$ 64.8 million Among Antena 3 Group’s shareholders with 4.1% audience share. OIBDA: US$ 18.4 million there are multinational companies from • Website: www.grupoantena3.com • Website: www.24ur.com the contents and communications sectors,

/ 86 / 87 ACT / Annual Report 2011

Spain (continued) Sweden • 4.4 million TV households • Average daily viewing time: 166 minutes (aged 3+) PRISA TV (formerly Sogecable) is the PRISA TV has been the owner of the free • Digital TV penetration: 69% leading pay-TV in Spain, as well as the Access Cuatro television, one of the most pioneer in introducing digital television, successful second generation channels in • TV advertising gross revenues: € 1.8 billion the High Definition (HD), the 3D television Europe, since 2005. Source: Screen Digest, MMS, IP Network, TNS and the interactive services in Spain. Digital+ television channels' platform is In November 2010, the Antitrust the most important one in the Spanish Commission definitively approved Cuatro's market, having reached 1,814,042 integration in Telecinco and allowed subscribers as of January 2011. Telefónica and Telecinco's entrance in Modern Times Group MTG AB is a largest shareholder in Russia’s leading Pedro García Guillén Digital+'s board of shareholders, with a leading international entertainment independent television. CEO, PRISA TV PRISA TV possesses an ample experience 22% stake each. broadcasting group with the largest Hans-Holger Albrecht geographical broadcast footprint in MTG’s Scandinavian free-TV operations CEO, Modern Times Group in all of the audiovisual industry's chain MTG AB of values, counting from the production • 2010 Revenues: €1.3 billion /2010 Europe. Viasat Broadcasting is part of broadcast a wide range of entertainment of all sorts of contents, as well as EBITDA €308.7 million Modern Times Group, the international programming. MTG’s free-TV channels the acquisition and management of • CEO: Pedro García Guillén entertainment broadcasting group with TV3, TV6, TV8 and TV10 in Sweden, TV3 • TV3, the first channel launched in 1987 audiovisual rights, channel edition and • Owner: Grupo PRISA the largest geographical broadcast and Viasat4 in Norway and TV3, TV3+ • CEO: Hans-Holger Albrecht distribution, subscribers' marketing and • 1,814,042 subscribers for Digital+ footprint in Europe. MTG's Viasat and TV3 PULS in Denmark are broadcast • Audience share in 2010: management, to the management of all • Website: www.prisatv.es Broadcasting operates 28 free-TV channels alongside the Group’s pay-TV channels on • TV3, TV6, TV8 & ZTV Sweden of the company's advertising. in 11 countries and 38 pay-TV channels the Viasat satellite platform and via third (aged 15-49): 36.8% in 32 countries. The pay-TV channels party cable and IPTV networks, as well as • TV3 & Viasat4 Norway are distributed on Viasat’s own satellite in the digital terrestrial networks in Sweden (aged 15-49): 26.4% platforms in nine countries, as well and Norway. Viasat also operates Viaplay, a • TV3, TV3+ & TV3 PULS Denmark as on third party broadcast networks pan-Nordic multi-screen on-demand service (aged 15-4): 24.5% (including cable, satellite and IPTV) and that makes Viasat Broadcasting’s pay-TV • 2010 Net Sales: SEK 13.1 billion Mediaset España Comunicación (Spain) de Ficción, Divinity and LaSiete, the new over the open internet. These free- content offering available across the Nordic • 2010 Operating Income: SEK 2.4 billion consolidated in 2011 the acquisition of generation of channels in Mediaset TV and pay-TV channels and pay-TV countries on any internet-connected device • 3,069 full-time employees the TV channel Cuatro as well as a 22% España, aimed to the most similar target platforms attract a total of 125 million including computers, smart phones, tablets • Website: www.mtg.se in Digital Plus leading the commercial groups and broadcasting together viewers in 33 countries. MTG is also the and TV sets. TV sector in Spain and launching a new advertising blocks since August 2011. channel aimed to women called Divinity. • Telecinco is the leading commercial TV With the merger with Cuatro in the channel in Spain. first trimester of 2011, the company’s • Its Majority Shareholder is Mediaset For more than two decades, TV4 Group video-on-demand services, including the VOD name changed to MEDIASET ESPAÑA Group (41.22%) Paolo Vasile has delivered engaging news, grand service TV4 Play. • Sweden’s single largest TV network CEO, Mediaset España Comunicación COMUNICACION, S.A. This new identity • The average audience share of the entertainment of great variety and quality, (aged 12-59) joints the channels Telecinco, Cuatro, Telecinco Group in 2010: 17.7%. live sport and top-class drama to Swedish TV4 Group is Sweden’s largest television • Owner: Bonnier AB Group LaSiete, Factoría de Ficción, Boing and • Its main channel, Telecinco, reached households. From having owned only a network, with more than a 30% share of • Launched in 1990 Divinity, and the subsidiary companies a 14.6% audience share single Swedish TV channel in the early 2000s, total viewing in the primary 12–59 year old • CEO: Jan Scherman (will be succeeded Publiespaña, Publimedia Gestión, Atlas, • Launched in 1990 TV4 Group has expanded to comprise more target group. TV4 is also the country’s single by Casten Almqvist 1st Jan 2012) Conecta 5 and Telecinco Cinema. • CEO: Paolo Vasile (TV Business) than 40 TV channels in the Nordic Region – largest channel in this demographic category. • Audience Share 2010: TV4 Group – and Giuseppe Tringali (Advertising in the free-to-air TV, basic cable and premium 30%, TV4 (channel) – 18.7%, both In 2011, MEDIASET ESPAÑA started Business) (Nordic Canal+ operations) segments – and in target audience 12-59 years broadcasting the first HbbTV (Hybrid • 2010 total net revenues: €855.06 25 local stations in Sweden, as well as more • 2010 Net Sales: SEK 6,019 million; broadcast broadband TV) BETA connected million / 2010 EBIT: €219.44 million than 20 web and mobile sites. 2010 Operating Profit: SEK 819 million

TV in Spain. • 1,104 employees Giuseppe Tringali • 1,000 full-time employees • Website: www.telecinco.es CEO, Mediaset España Comunicación TV4 Group is also at the frontline of platform • Website: www.tv4group.se, www.tv4.se Publiespaña launched the new commercial development for TV, and offers some of the Jan Scherman channel NosoloFDF (NSF), joining Factoría largest and most popular online, mobile and CEO, TV4 Group

/ 88 / 89 ACT / Annual Report 2011

Switzerland The Netherlands • 3.1 million TV households • 7.2 million TV households • Average daily viewing time: 186 minutes (aged 3+) • Digital TV penetration: 67.5 % • Digital TV penetration: 52% • Average daily viewing time: 191 minutes (aged 6+) • TV advertising gross revenues: € 1.8 billion • TV advertising gross revenues: € 3.3 billion

Source: IP Network, Media Focus, KommTech2011 Source: Screen Digest, IP Network

/ 90 / 91 ACT / Annual Report 2011

Turkey • 16.4 million TV households • Average daily viewing time: 230 minutes (aged 5+) • Digital TV penetration: 55.8% NTV began broadcasting in 1996 being NTV-branded content can be reached via • TV advertising gross revenues: € 974 million the first 24-hour news channel in Turkey. ntvmsnbc.com, i-Pad, i-Phone applications, The success of NTV changed the Turkish android OS, Nokia Ovi Store and Blackberry. Source: Screen Digest, IP Network, Nielsen Media Research, SAM Research media industry and started the era of New Media Order Conference, designed by thematic TV channels. NTV primarily NTV, is held annually in order to discuss the broadcasts national and global news new ways of content distribution. as well as quality documentaries and programmes on economy, culture, arts, • Owner: Doğuş Media Group lifestyle and sports. • Launched in 1996, and was acquired Doğan Media Group by the Group in 1999 As one of the leading Turkish media Thanks to various content rights sales NTV aims to bring accurate news and • Chairman of the Executive Board: corporations, Doğan Yayın Holding (DYH) between 2007-2011, more than analyses to its audience uninterruptedly Cem Aydın is active in newspaper, magazine and 60 titles of Kanal D productions are and in an unbiased manner. The quality • NTV is available in Europe, Northern book publishing, radio and television available in a wider region and can of its content and impartial editorial Africa, Middle East and the Caucasus Cem Aydın broadcasting and production, internet, be watched in more than 70 different approach has made NTV a prestigious via digital satellite CEO, NTV digital media, printing, distribution and countries. brand and the name NTV synonymous • Doğuş Media Group: 1,100 new media businesses. DYH’s broadcasting with “reliable news.” NTV’s broadcasts employees, 165 million USD turnover activities include the sector’s leading Being innovative and dynamic, the on health, education, and environmental as of end of 2010 television channels Kanal D, Star TV, CNN channel introduced many new format issues are concrete examples of NTV’s • Website: www.ntvmsnbc.com Türk; the radio channels Radyo D, Slow television programmes like various TV social responsibility approach. Türk Radyo and Radyo Moda; as well as series, foreign movies, talk shows, game the Group’s digital platform D-Smart. shows, children’s, women’s, sports, news Besides, DYH is active in television, film and and magazine programmes. Kanal D is advertising production via D Productions. positioned on the top in the sector by its successful serials, educational and Kanal D is Turkey’s leading media entertaining children’s shows, ethical news Mehmet Ali Yalçindağ CEO, Doğan Media Group company in the development, production, programmes and talk shows presented by and entertainment, news, and information the most favoured television stars. • Majority shareholder: Doğan Şirketler to a wide audience. Kanal D reflects Grubu Holding A.Ş (74.53%) Turkey’s vision with a modern, creative Kanal D also has a high definition TV • Launched in 1993 (KanalD), and innovative approach to television channel, namely ‘Kanal D HD’, which 1991 (Start TV) broadcasting. According to 2010 figures, provides high definition broadcasting • CEO Doğan Yayın Holding: Kanal D has maintained its leading position of Kanal D content via satellite receivers Mehmet Ali Yalçindağ with an average of 21.2% audience share compatible with Doğan Group’s digital • CEO Doğan TV Holding: Írfan Şahin in “prime time.” In 2010, Kanal D has platform D-Smart HD. • 2010 Revenue: TL 2.620 million / 2010 been the most-watched channel in 308 EBITDA: TL196 million days out of 365, and has been chosen the • DYH consolidated ad revenues 2010: day's ratings leader again. TL2.620 million (growth of 8%) • Broadcasting Revenue 2010: In addition to maintaining its leading TL929 million position in the local market, Kanal D also • 12,144 full-time employees at Doğan increased its emphasis on international Yayın Holding (December 2010) markets. Rights of Kanal D’s most popular • Websites: series and programmes are marketed www.dmg.com.tr internationally to different territories www.kanald.com.tr including Eastern Europe, Balkans, Middle www.startv.com.tr East and Caucasus.

/ 92 / 93 ACT / Annual Report 2011

United Kingdom • 26.2 million TV households • Average daily viewing time: 242 minutes • Digital TV penetration: 94.3% (end of 2010) Led by flagship network Discovery • TV advertising net expenditure: €3.8 billion Channel, Discovery distributes 23 • Launched in 1989 international television brands, including • Owner: Discovery Communications Source: Screen Digest, Eurodata TV, Médiamétrie, Advertising Association, ITV Animal Planet, TLC, Discovery Travel & • President & CEO: Mark Hollinger Living, Discovery Home & Health and • COO and Acting Managing Director, Discovery Real Time, DMAX, Discovery for UK and Ireland: Sahar Elhabashi Science, Discovery World, Discovery HD, • Managing Director, for EMEA: Discovery Historia, Discovery History, Arthur Bastings BSkyB Discovery Turbo and Investigation • 2010 Net Revenues: $1.3 billion Sky entertains and excites more than 3D, as well as Sky Anytime +, its internet Discovery (ID). The company employs an • More than 1 billion cumulative 10.3 million homes through the most delivered video on demand service. The extensive localisation strategy by offering subscribers* (1Q 2011) comprehensive multichannel, multiplatform company is also the UK's fastest-growing Mark Hollinger customised schedules and programming • Western Europe: 267.3 million television service in the UK and Ireland. Sky broadband and home phone provider for President & CEO, Discovery Networks International in over 40 languages worldwide via more cumulative subscribers continues to break new ground with its the last four years. Discovery Networks International than 140 distribution feeds. • Central & Eastern Europe, the Middle own portfolio of channels: Sky 1 combines Jeremy Darroch operates one of the most extensive East & Africa: 130 million cumulative its commitment to UK production with the Chief Executive & Executive Director, BSkyB international television businesses in the Discovery is the leading international subscribers best of the US; Sky Living pushes ahead media industry, delivering quality content provider of HD services in over 120 global • Asia-Pacific: 519 million cumulative with fresh and innovative entertainment • Leading entertainment company in the UK and Ireland designed to inform, entertain and inspire markets. Discovery HD, the company's subscribers formats; Sky Arts is the UK's only dedicated • Majority shareholder: News Corporation (39.1%) the world. Reaching over one billion international high-definition network, • Latin America/U.S. Hispanic: 197.2 arts channel brand; Sky Atlantic is the • Launched in 1989 cumulative subscribers in 210 countries, maximizes the potential of high-definition million cumulative subscribers home to HBO and other iconic drama and • Chief Executive & Executive Director: Jeremy Darroch Discovery delivers global appeal and technology by showcasing dynamic • Website: www.corporate.discovery.com comedy, Sky Sports is still raising the bar in • 10.3 million customers (June 2011) local relevance, connecting with diverse content from the company's library of sports broadcasting; Sky News remains a • Financial performance: audiences by providing context for the thousands of hours of visually compelling pioneer in television news; and Sky Movies -16% growth in total revenue to £6.597 billion ever-changing world. HD programming. is leading the way in High Definition and -19% growth in adjusted EBITDA to £1.405 billion on-demand. -23% growth in adjusted operating profit to £1.073 billion • 16,500 employees Sky is the UK’s leading provider of high • The UK’s leading media provider on mobile and tablet devices with almost 11 million definition television with Sky + HD and has apps downloaded to date. launched Europe's first 3DTV channel, Sky • Website: www.corporate.sky.com ITV plc is the largest commercial television Across its channels, ITV invests around network in the UK. It operates a family of £1 billion each year in network and channels: ITV1, ITV2, ITV3, ITV4 and CITV. regional programming, with the majority spent on UK production. ITV1 consistently attracts the largest audiences of any UK broadcaster. ITV’s ITV Studios produces programming for digital channels continue to grow their ITV’s own channels and for other UK and audiences and most recently saw the launch international broadcasters. It has a growing Adam Crozier of HD versions of ITV1 on Freeview and Sky, portfolio of international production offices CEO, ITV plc and ITV2, 3 and 4 behind a paywall on Sky. around the world including the US, Germany, Australia, Sweden, Spain and France. ITV • Launched in 1955 ITV also delivers content across multiple Studios distribution arm has over 35,000 • Chief Executive: Adam Crozier platforms via itv.com and ITV Player. hours of programming that it distributes to • ITV Family share of viewing 2010: 22.9% The ITV Player has recenly launched on broadcasters in 240 territories worldwide. • 2010 Revenues: £2.064 million Android phones, Apple devices and • 2010 EBITA: £408 million Freesat. Long-form video views increased • 3,947 full-time employees 64% to 180m (2010: 110m). • Website: www.itvplc.com

/ 94 / 95 ACT / Annual Report 2011

United Kingdom (continued)

Our branded music and entertainment for the international market, VH1, VIVA, channels comprise of MTV, MTV Music, MTVNHD, TMF (The Music Factory), Abbreviations MTV Rocks, MTV Classic, MTV Hits, MTV COLORS, Game One and Tr3s: MTV, Dance, MTV Base, VH1 and VIVA. They Musicá y Mas, a channel for US Hispanic 3D Three Dimensions feature the best in music alongside popular audiences. Viacom brands are seen globally shows such as Pimp My Ride, The Hills, in more than 600 million households ACT Association of Commercial Television in Europe Jersey Shore, My Super Sweet 16 and Cribs. in 160 territories and 34 languages, via more than 150 locally programmed and ADSL Asymmetric Digital Subscriber Line Viacom International Media Networks operated TV channels and more than 550 UK is part of Viacom International Media digital media properties. AVMS Audiovisual Media Services Directive Networks (VIMN), a unit of Viacom Inc. BSkyB British Sky Broadcasting (NYSE: VIA, VIA.B). VIMN is comprised • Owner: Viacom Inc. of many of the world’s most popular • Launched in 1987 CME Central European Media Entreprises multimedia entertainment brands. Viacom • President MTV Networks International: brands are seen globally in more than 600 Robert M. Bakish CSR Corporate Social Responsibility million households in 160 territories and • Approximately 750 full-time 34 languages via 166 locally programmed employees in the UK DTT Digital Terrestrial Television and operated TV channels and more • Fiscal 2010 revenues: $9.34 billion Robert M. Bakish than 550 digital media properties. VIMN’s (January-September 2010). Media DTV Digital Television President, MTV Networks International diverse holdings also include interests in Networks revenues grew 7% to $6.08 television syndication, publishing, home billion driven primarily by higher DVB-H Digital Video Broadcasting – Handled Viacom International Media Networks video and licensing & merchandising. affiliate and advertising revenues. UK & Ireland represent 20 channels • Fiscal 2010 adjusted operating income: DVR Digital Video Recording that offer the very best in music, comedy Viacom International Media Networks $2.21 billion. Media Networks operating and kids programming through its MTV, (VIMN), a unit of Viacom Inc. (NYSE: income was up 9% to $2.40 billion and EBITDA Earnings before Interest, Taxes, Depreciation, and Amortisation Comedy Central and Nickelodeon. The VIA, VIA.B), is comprised of many of Filmed Entertainment grew its operating EU European Union brands have been market leaders across the world’s most popular multimedia income by $94 million versus the prior the three primary genre groups for more entertainment brands, including MTV, year’s comparable period as the segment FTA Free-to-air than 10 years, reaching 22.9 million Nickelodeon, Comedy Central, BET, non- delivered a $38 million profit. homes through SKY, cable and Freeview. premium Paramount branded channels • Website: www.viacom.com HbbTV Hybrid Broadcast Broadband TV

HD High Definition

MTG Modern Times Group

MTVNI Music Television Networks International Ukraine IPTV Internet Protocol Television NGN New Generation Networks • 16.6 million TV households • Average daily viewing time: 209 minutes (aged 4+) OTT TV Over The Top TV

• Digital TV penetration: 9% SD Standard Digital • TV advertising net revenues: € 284 million VMMa Vlaamse Media Maatschaapij Source: Screen Digest, GfK Ukraine, Ukrainian Advertising Coalition, IP Network VOD Video-On-Demand

/ 96 / 97 ACT / Annual Report 2011

Notes

/ 98 / 99 The Association of Commercial Television in Europe (ACT) is a trade association representing the interests of the commercial broadcasting sector in Europe. Formed in 1989, the ACT has 32 member companies active in 35 European countries. Our members are operating several hundred free-to-air and pay-tv channels and distributing several hundred channels and new services. www.acte.be

The ACT would like to thank its members for their input to this project.

Head of Communications: Utta Tuttlies / [email protected] Communications & EU Affairs Assistant / Editor: Marta Sokol / [email protected]

November 2011 ACT Members in Europe

Austria (AT) Greece (GR) COMMUNICATIONS • Discovery Networks International • ProSiebenSat.1 Group • Antenna Group • National TV • Sky Deutschland • MEGA • ProSiebenSat.1 • RTL Group • RTL Group • ProTV • Viacom International Media Networks • Viacom International Media Networks • Viacom International Media Networks

COMMUNICATIONS • Discovery Networks International COMMUNICATIONS • Discovery Networks International Russia (RU) Belgium (BE) Hungary (HU) • MTG • RTL Group IS • Viacom International Media Networks • MTG • RTL Group • ProSiebenSat.1 • Viacom International Media Networks

• Sanoma • RTL Group COMMUNICATIONS • Discovery Networks International • VMMA • Viacom International Media Networks Serbia (SRB) COMMUNICATIONS • Discovery Networks International COMMUNICATIONS • Discovery Networks International • Antenna Group Bulgaria (BG) Italy (IT) • MTG FI • bTV • Mediaset Group • Viacom International Media Networks

• CME • Sky Italia COMMUNICATIONS • Discovery Networks International • MTG • Viacom International Media Networks Slovakia (SI) NO SE • ProSiebenSat.1 Group COMMUNICATIONS • Discovery Networks International • CME • TV Evropa • Viacom International Media Networks (IE) • Viacom International Media Networks Ireland COMMUNICATIONS • Discovery Networks International • BSkyB COMMUNICATIONS • Discovery Networks International EE • TV3 Group Slovenia (S) RU Croatia (HR) • Viacom International Media Networks • CME

• CME COMMUNICATIONS • Discovery Networks International • MTG LV DK • Viacom International Media Networks • Viacom International Media Networks IE Latvia (LV) • RTL Group COMMUNICATIONS • Discovery Networks International LT • MTG RU COMMUNICATIONS • Discovery Networks International UK • Viacom International Media Networks Spain (ES)

Cyprus (CY) COMMUNICATIONS • Discovery Networks International BLR KAZ • Antena3 Group • Antenna Group NL • Prisa TV Lithuania (LT) PL • MEGA Channel • Mediaset España Comunicación • MTG BE • Viacom International Media Networks DE • Viacom International Media Networks • Viacom International Media Networks COMMUNICATIONS LU • Discovery Networks International COMMUNICATIONS • Discovery Networks International

UA COMMUNICATIONS • Discovery Networks International CZ Czech Republic (CZ) Sweden (SE) Luxembourg (LU) SK • CME • MTG • RTL Group FR COMMUNICATIONS • Discovery Networks International • ProSiebenSat.1 Group CH AT MD • Viacom International Media Networks • MTG • TV4 HU COMMUNICATIONS • Discovery Networks International • Viacom International Media Networks • Viacom International Media Networks SI RO HR (MK) COMMUNICATIONS • Discovery Networks International Denmark (DK) Macedonia GEO • Viacom International Media Networks • MTG Switzerland (CH) BA COMMUNICATIONS • Discovery Networks International COMMUNICATIONS • Discovery Networks International • M6 Group PT SRB IT ES MON • ProSiebenSat.1 Group Moldova (MD) • ProSiebenSat.1 Group BG • Viacom International Media Networks • Viacom International Media Networks • RTL Group

MK COMMUNICATIONS • Discovery Networks International • Viacom International Media Networks Estonia (EE)

ALB COMMUNICATIONS • Discovery Networks International TR • MTG Montenegro (MON)

GR COMMUNICATIONS • Discovery Networks International • Viacom International Media Networks The Netherlands (NL)

• Viacom International Media Networks COMMUNICATIONS • Discovery Networks International • RTL Group • Sanoma Finland (FI) Norway (NO) • Viacom International Media Networks • MTG • MTG COMMUNICATIONS • Discovery Networks International MA COMMUNICATIONS • Discovery Networks International • ProSiebenSat.1 Group CZ • MTV Media • Viacom International Media Networks Turkey (TR)

TUN • ProSiebenSat.1 Group COMMUNICATIONS • Discovery Networks International • Kanal D

• Sanoma COMMUNICATIONS • Discovery Networks International DZ Poland (PL) • Viacom International Media Networks • NTV • CANAL+ Group • Viacom International Media Networks • Viacom International Media Networks LY EGY France (FR) • CANAL+ Group • TVN Group United Kingdom (UK)

COMMUNICATIONS • BskyB COMMUNICATIONS • Discovery Networks International • Discovery Networks International • M6 Group • ITV Portugal (PT) Legend • TF1 Group COMMUNICATIONS • Discovery Networks International • TVI Group • Viacom International Media Networks • Viacom International Media Networks • Viacom International Media Networks Countries in which ACT Members broadcast Germany (DE) COMMUNICATIONS • Discovery Networks International Ukraine (UA) Other countries • ProSiebenSat.1 Group • MTG Romania (RO) • RTL Group • Viacom International Media Networks • ANT1 • Sky Deutschland COMMUNICATIONS • Discovery Networks International • CME • Viacom International Media Networks • KanalD

COMMUNICATIONS • Discovery Networks International