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Kultura Kao Deo Programskog Sadržaja Televizije Beograd – Javnog Medijskog Servisa Srbije

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Kultura Kao Deo Programskog Sadržaja Televizije Beograd – Javnog Medijskog Servisa Srbije T. VULIĆ, M. VUJOVIĆ i A. M. PROKOPOVIĆ Univerzitet u Nišu, Filozofski fakultet, Niš DOI 10.5937/kultura1237328V UDK 654.197:008(497.11) istraživački rad KULTURA KAO DEO PROGRAMSKOG SADRŽAJA TELEVIZIJE BEOGRAD – JAVNOG MEDIJSKOG SERVISA SRBIJE Sa­že­tak:­Od­2006.­go­di­ne­ka­da­je­Ra­dio–te­le­vi­zi­ja­Sr­bi­je­po­če­la­pro­ ces­tran­sfor­ma­ci­je­u­jav­ni­me­dij­ski­ser­vis,­pred­Te­le­vi­zi­ju­Be­o­grad­po­ sta­vlje­ni­su­pro­gram­ski­zah­te­vi­ka­rak­te­ri­stič­ni­za­vi­so­ke­stan­dar­de­jav­ nog­ser­vi­sa.­U­ovom­ra­du­ana­li­zi­ra­se­pro­gram­o­kul­tu­ri,­kao­je­dan­od­ po­ka­za­te­lja­uspe­šno­sti­tran­sfor­ma­ci­je­Te­le­vi­zi­je­Be­o­grad­u­jav­ni­ser­vis,­ s­ ob­zi­rom­da­ je­ reč­o­pro­gra­mu­ ko­ji­je­ zna­ča­jan­ za­ši­re­nje­zna­nja­ i­ ostva­ri­va­nje­obra­zov­ne­funk­ci­je­me­di­ja,­kao­i­za­oču­va­nje­kul­tur­ne­ba­ šti­ne­i­kul­tur­nog­iden­ti­te­ta­na­ro­da.­Vi­še­od­po­la­ve­ka­kul­tur­ni­pro­gram­ je­za­u­zi­mao­zna­čaj­no­me­sto­u­pro­gra­mu­Ra­dio­te­le­vi­zi­je­Sr­bi­je,­ko­ja­je­ po­sta­vi­la­ka­ko­autor­ske­ta­ko­i­pro­duk­cij­ske­stan­dar­de­vred­ne­pa­žnje.­ Cilj­ ovog­ ra­da­ je­ da­ se­ usta­no­vi­ me­sto­ i­ ulo­ga­ sa­dr­ža­ja­ po­sve­će­nih­ kul­tu­ri­na­Te­le­vi­zi­ji­Be­o­grad.­Po­la­zna­hi­po­te­za­je­da­te­ma­ma­iz­kul­tu­re­ da­nas­ni­je­po­sve­će­no­do­volj­no­pro­sto­ra­na­Te­le­vi­zi­ji­Be­o­grad.­Kon­cep­ ci­ja­for­ma­ta­po­zna­tog­kao­„Kul­tur­no­obra­zov­ni­pro­gram“,­či­ni­se,­ni­je­ naj­bo­lje­re­še­nje­jer­se­i­u­„kon­glo­me­ra­tu“­ra­zno­vr­snih­pro­gram­skih­ sa­dr­ža­ja­me­sto­za­kul­tu­ru­na­la­zi­na­mar­gi­na­ma.­ Ključ­ne­re­či:­Ra­dio–te­le­vi­zi­ja­Sr­bi­je,­jav­ni­ser­vis,­pro­gram­o­kul­tu­ri,­ Kul­tur­no­obra­zov­ni­pro­gram,­pro­gram­ski­stan­dar­di 328 T. VULIĆ, M. VUJOVIĆ i A. M. PROKOPOVIĆ Uvod1 Pre­vi­še­od­dve­de­ce­ni­je­jed­na­od­emi­si­ja­Pro­gra­ma­o­kul­tu­ri­ Te­le­vi­zi­je­Be­o­grad2­bi­la­je­„Kul­tu­ra­be­de,­be­da­kul­tu­re”.­Ured­ ni­ca­emi­si­je­bi­la­je­Isi­do­ra­Se­ku­lić,­a­vo­di­telj­Dra­gan­Ba­bić.­U­ emi­si­ji­se­go­vo­ri­lo­o­po­sr­nu­ću­so­ci­ja­li­zma­i­ak­tu­el­ne­ide­o­lo­gi­je­ po­sle­ pa­da­ Ber­lin­skog­ zi­da,­ sa­mo­u­pra­vlja­nju­ kao­ kva­zi­de­mo­ krat­skom­si­ste­mu,­o­be­di­kul­tu­re­li­še­ne­slo­bo­de­i­auto­no­mi­je.­ Emisi ja je emito va na u vre me sa mo u pra vljanja! U vre me ka da se­ di­či­mo­de­mo­krat­skim­ te­ko­vi­na­ma,­ ve­ku­ u­ ko­me­ sva­ki­ dan­ do­no­si­ no­ve­ teh­nič­ko­teh­no­lo­ške­ stan­dar­de­ ko­ji­ pre­va­zi­la­ze­ mo­guć­no­sti­sta­rih,­u­vre­me­nu­ka­da­ži­vi­mo­ne­ka­da­fu­tu­ri­stič­ki­ za­mi­šlje­no­Ma­klu­a­no­vo­(Mar­shall­McLu­han)­“glo­bal­no­se­lo”,­ do­bu­di­gi­tal­nih­plat­for­mi­ka­da­nam­je­umet­nik,­umet­nost­i­de­lo­ do­stup­no­da­ga­do­ži­vi­mo,­tu­ma­či­mo­sa­da­i­od­mah,­kul­tu­ra­pre­ ži­vlja­va­na­mar­gi­na­ma­me­dij­skih­sa­dr­ža­ja.­Da­li­je­na­ziv­emi­si­je­ “Kul­tu­ra­be­de,­be­da­kul­tu­re”­pro­roč­ki­na­ja­vio­me­sto­pro­gra­ma­o­ kul­tu­ri­u­go­di­na­ma­ka­da­je­Ra­dio­te­le­vi­zi­ja­Sr­bi­je­po­če­la­pro­ces­ tran­sfor­ma­ci­je­u­jav­ni­me­dij­ski­ser­vis? Pri­ča­o­kul­tu­ri­na­Te­le­vi­zi­ji­Be­o­grad­naj­če­šće­iz­gle­da­ova­ko:­o­ srp­skom­ ro­ma­no­pi­scu­ u­ 60­ se­kun­di­ gle­da­o­ci­ Dru­gog­ dnev­ni­ ka­Te­le­vi­zi­je­ Be­o­grad­ bi­će­ in­for­mi­sa­ni­ sa­mo­ uko­li­ko­ po­sta­ne­ do­bit­nik­NIN­ove­na­gra­de,­ili­o­svet­skom­uko­li­ko­do­bi­je­No­ be­lo­vu­ na­gra­du.­ O­ kul­tur­nim­ do­ga­đa­ji­ma,­ ma­ni­fe­sta­ci­ja­ma,­ o­ umet­no­sti­i­umet­ni­ci­ma­me­sta­u­in­for­ma­tiv­nim­emi­si­ja­ma­ima­u­ blo­ku­o­kul­tu­ri­sa­mo­uko­li­ko­su­dnev­no­ak­tu­el­ni­ili­zna­čaj­ni­na­ me­dij­skoj­sce­ni.­Opet,­to­je­uslo­vlje­no­ak­tu­el­nim­ve­sti­ma­ko­je­ pri­sti­žu­u­re­dak­ci­ju­ta­ko­da,­uko­li­ko­pred­sa­mo­emi­to­va­nje­ili­u­ to­ku­stig­ne­ak­tu­el­na­vest,­pr­vo­što­se­„skra­ću­je“­je­kul­tur­na­ru­ bri­ka.­Ne­ret­ko­se­do­ga­đa­da­se­u­Dru­gom­dnev­ni­ku­ne­emi­tu­je­ nijed­na­ru­bri­ka­iz­kul­tu­re­jer­jed­no­stav­no­„po­ne­sta­lo­je­mi­nu­ta“.­ U­tr­ži­šnim­i­ko­mer­ci­jal­nim­uslo­vi­ma­po­sled­njih­de­ce­ni­ja­či­ni­se­ da­je­naj­vi­še­stra­da­la­kul­tu­ra.­Na­u­štrb­kul­tur­nih­ru­bri­ka­emi­tu­ju­ se­re­klam­ni­blo­ko­vi,­dok­se­mi­nu­ti­po­sve­će­ni­do­bit­ni­ci­ma­pre­ sti­žnih­knji­žev­nih­na­gra­da­us­tu­pa­ju­po­pu­lar­nim­folk­i­pop­zve­ zda­ma­udo­vo­lja­va­ju­ći­na­taj­na­čin­(ne)uku­su­pu­bli­ke.­Da­li­se­ kul­tu­ri­do­go­di­la­de­ce­ni­ja­u­ko­joj­su­je­„po­je­li­ska­kav­ci“­tra­že­ći­ svo­je­me­sto­u­ne­rav­no­prav­noj­kon­ku­ren­ci­ji­sa­po­pu­lar­nim­for­ ma­ti­ma­po­put­ri­a­li­ti­pro­gra­ma­(re­a­lity­shows)­ili­sa­zah­te­vi­ma­ pu­bli­ke­za­što­vi­še­sa­ti­za­bav­nog­pro­gra­ma.­Osim­in­for­ma­tiv­ ne­i­za­bav­ne,­jed­na­od­naj­va­žni­jih­funk­ci­ja­no­vi­nar­stva­je­ste­i­ 1­ Rad­je­u­okvi­ru­Pro­jek­ta­Mi­ni­star­stva­na­u­ke­Re­pu­bli­ke­Sr­bi­je­“Ci­vil­no­dru­ štvo­i­re­li­gi­ja”­broj­179008. 2­ Te­le­vi­zi­ja­Be­o­grad­deo­je­RTS­a,­od­no­sno­Jav­nog­me­dij­skog­ser­vi­sa­Sr­bi­je.­ Te­le­vi­zi­ju­Be­o­grad­či­ne­Pr­vi­i­Dru­gi­pro­gram.­Deo­nje­su­i­RTS­SAT­i­RTS­ Di­gi­tal­ko­ji­ni­su­pred­met­ovog­ra­da­jer­je­reč­o­sa­te­lit­skom­i­eks­pe­ri­men­tal­ nom­pro­gra­mu.­ 329 T. VULIĆ, M. VUJOVIĆ i A. M. PROKOPOVIĆ edukativ­na­funk­ci­ja.­Uko­li­ko­bi­se­opre­de­lji­va­li­pre­ma­(ne)uku­ su­naj­ši­re­pu­bli­ke­ne­vo­de­ći­ra­ču­na­o­kul­tur­nim­vred­no­sti­ma­do­ šli­bi­u­opa­snost­da:­„Pri­la­go­đa­va­ju­ći­se­op­šte­va­že­ćim­dru­štve­ nim­ nor­ma­ma,­ kul­tur­nim­ ob­ra­sci­ma­ i­ kul­tur­noj­ in­du­stri­ji,­ bez­ mo­ći­da­uti­če­na­stva­ra­nje­auten­tič­nih­ljud­skih­po­tre­ba,­po­je­di­ nac­je­pri­mo­ran­da­sni­ža­va­svoj­ukus­i­od­rek­ne­se­sop­stve­nog­ iz­bo­ra.­Osla­nja­ju­ći­se­na­naj­ši­re­slo­je­ve­ne­kul­ti­vi­sa­ne­pu­bli­ke,­ sve­op­šta­ko­mer­ci­ja­li­za­ci­ja­či­ni­da­se­se­rij­ski­pro­iz­vo­di­sve­ono­ što­je­do­bro­bude­pri­hva­će­no­na­tr­ži­štu“3.
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