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Coca Cola India COCA- COLA INTRODUCTIONINTRODUCTION 1 During my rought riding I found that there are some missing points, because of the distribution system in meerut VISHNU COLD DRINK TO RETAILER there are lote of problemes I found:- • They make loding of carrets in vehicles of RGB & PET according their convinence not accordance to shopper • Time schedule is 8am to 6pm in that period if we have 200 carret in our vehicle and there are 50 thums up 30 cok 20 maza 25 limka 35 sprite etc.& after completing 10 outlets stock of 50 carret of thums up have been finished & shoppers demand is thums up , in that very case it effect to the services of company. • If some skus remaining salesman com back with it at deepot • Time expensive • More expensive • Shoppers & retailers dissatisfaction • Not effective and proper availability of SKUs in market. • Not properly PJP • Many more • Not proper benefit of shoppers schems There are so many effects which I found in my ROUT RIDING session with the salesman .One idea came in my mind , if there is a rout vise calling system ( every MD take the order from every outlet in the morning to make a telephonoc call and 2 according to the order work should be done ) then the work would be effective and better . After completing rout riding & EDS we select a topic on which i make my project report. PREE SELLING is one of the most important topic for me because of it is having the solution to all above problem related to Vishnu cold drink. BENEFITS TO THE PREE SELLING • FULL HOLD ON YOUR OUTLETS • MAINTAINING STOCK PRESSURE • COMPLETE EXECUTION • PRESENCE OF ALL SKUs • SALES INCREASE • PROPER PJP(daily visit) • GOOD RELATION WITH SHOPPER • RIGHT DECISION OF PLACING COOLERS • PROPER DISPLAY UNIT • COOLER PURITY • NO ANY DISPUTE • EFFECTIVE UTILIZATION OF ALL RESOURSES SOFT DRINK IN INDIA When the soft Drink first saw light of the day in India, no one knows. For decade it was a local low-Key industry, mainly confined to “the sahib 7 the elite”. The 3 popular drink in the middle class homes was sweetened lemon juice mixed with water knows as ‘nimbus pani’ to day. Coca-Cola came to India amidst many fan fares in the 1950 and it became the national drink in a few years. Though other soft drinks brands were available in more than one city, coke was the first nationally available brand of soft drink. But the national soft drink suffered a major set back in 1977, when the anta party came to power & forced come to leave the country. Soon after, the company, which promoted coke, developed its own cola, Campa- cola and used a similar logo. But it failed to catch the fancy of the consumers. Paste captured the market. It had the monopoly as the national drink & over the year developed loyal consumers & an extensive distribution, networks & infrastructure. Parle held the market till Pepsi came into the scene in the late eighties. While much about world has changed since 1886, the pure and simple magic of one thing stays the same Coca-Cola. Coca-Cola product are served more than 773 million times everyday, quenching the thirst of consumers in more than 195 countries and in every climate. BIRTH OF A REFRESHING IDEA John Styth Perberton, first introduce the refreshing taste of Coca-Cola in Atlanta Georgia. It was May of 1886, when the pharmacist concocted Carmel-colored syrup in a three legged brass kettle in his backyard. He first “distributed” the new product by carrying “Coca-Cola” in a jug down the street to jucobs pharmacy. For 4 five cents consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by decision or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed “Delicious & Refreshing”. Dr. Pemberton’s partner and bookkeeper, frank. M. Robinson suggested the name and penned Coca-Cola In the unique flowing script i.e. famous worldwide today. Mr. Robinson thought “the two C’s world look well in advertising”. By 1886, Sales of Coca-Cola averaged nine drinks per day. The first year Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive.lor associated with the No. 1 soft drink brand ever since. For his efforts, Dr. pemberton grossed $ 50 & spent$ 73.96 on advertising. In 1891, Atlanta Enterprenur, Asa. G.Candler had aquired complete ownership of the Coca-Cola business with in four years, his merchandising flair helped expand consumption of coca-cola to every state & territory. In 1919, the Coca-Cola Company was sold a group of investors for $25 million. Robert W.Woodruff become president of the Coca-Cola Company in 1923, and his more than six decades of leadership took the business to unrevealed heights of commercial success, making coca-Cola and institution the world over. COCA – COLA FIRST BOTTLED : Coca-Cola began strictly as a nerve tonic but candy merchant Joseph A Beiden hard of Mississippi was looking for a way to serve this refreshing beverage at picnics. He responded to this demand and began offering bottled Coca-Cola, using syrup shipped from Atlanta during an especially busy summer in 1894. In 1889, large scale bottled possible when as a chandler granted exclusive bottling 5 rights to Joseph B. Whitehead and Benjamin F, Thomas of chatt annoga Tennessee The contract market, the beginning of the Coca-Cola, Company unique independent, bottling system remains the foundation of Company soft drink operations. Back, the soda bottles were all very similar with Coca-Cola Being the Premium product, other companies were often tempted to still their product as Coca-Cola. The answer was to create distinctive bottle for Coca-Cola. As result a pale green bottle with the famous contour shape was developed in 1915 by the Root Glass Company Terre-Haute, Indian. THE BOTTLING SYSTEM Today, Coca-Cola, product consumers around the world through a large distribution network made-up of local bottling companies. These bottles are located around the world and most are JVC Bottling Companies package, market and distribute the product using thousands of delivery trucks and millions of pieces of equipment at retail locations. Quality control monitored constantly by the company is necessary to produce high- quality soft drink on a global basis. COCA-COLA INDIA Hindustan Coca-Cola Beverages Pvt. Ltd. Every person who drinks a Coca-Cola enjoys a moment of refreshment and shares an experience that millions of others have savored. All of those individual experiences combined have created a worldwide phenomenon – a truly global brand. On the distribution front, 10-tonne trucks, open-bay three-wheelers that can navigate the 6 narrow alleyways of Indian cities, ensure availability of our brands in every nook and corner of the country. The company-owned Bottling arm of the Indian Operations, Hindustan Coca-Cola Beverages Private Limited is responsible for the manufacture, sale and distribution of beverages across the country. A career at Hindustan Coca- Cola Beverages Pvt. Ltd. is truly a one-of-a-kind experience. Come taste life at Coca- Cola. THE Coca-Cola MANAGEMENT SYSTEM (TCCMS) The Coca-Cola Company has only one quality system, called The Coca-Cola Management System (earlier referred to as The Coca-Cola Quality System), for its entire bottling operations (Company owned as well as Franchise owned)around the world. One world One Coca-Cola One Global Standard… COCA-COLA COMPANY EXIST TO: Benefit And Refresh everyone it touches. This is our promise. We strive to deliver on this promise every day, Creating a Stronger and More Sustainable Future for our business and for the communities we serve. 7 COMPANY QUALITY POLICY: PROMISE: The Coca-Cola Company has only one quality system around the world For us, Quality is more than just something we taste or see or measure. It shows in our every action. We relentlessly strive to meet the world’s ever-changing expectations because keeping our Quality Promise in the marketplace is our highest business objective and our enduring obligation. More than a billion times a day, consumers choose our brand of refreshment because Coca-Cola is… 8 • The Symbol of Quality • Customer and Consumer Satisfaction • A Responsible Citizen of the World QUALITY ASSURANCE & CONTROL: The Coca-Cola Company has one global standard. Coca-Cola India follows the same international quality standard across all the bottling operations within India. Every ingredient use in the manufacturing of beverages meets all the local regulatory, Company and International standards All ingredients undergoes extensive testing and inspection prior of being released for use. On periodic bases external validation and testing is performed by independent and accredited laboratory in all our ingredients used in the manufacture of beverages. Coca-Cola India procures the ingredients from pre-selected lots approved from authorized suppliers The Coca-Cola Company has only one quality system around the world WATER STANDARDS: Water used for manufacture of our beverages meets –WHO Ed 3 (Guidelines) –IS 14543:2004 (Indian Standard) IS 14543:2004 9 –Total pesticide residues in Treated Water which is used for manufacturing carbonated beverage not to exceed 0.5 ppb while the content of individual pesticide residue should always be less than 0.1ppb Status We comply the water quality norms in Treated Water. MULTIPLE BARRIER TREATMENT (MBT) TO THE TREAT WARTER: Alkalinity Reduction & Coagulation Disinfection Carbon Purification Polishing Filtration Enhanced Filtration To Production Source Water Multiple Barrier treatment provides a “safety barrier” & ensure
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