ADDRESSABLE TV RESEARCH Usage / Sociodemographic Usage 12 mio. connected devices support Addressable TV
Devices (Unique Devices) 12 m. Connected TVs / month
Source: AdServer Tracking, SevenOne Media, October 2018 In 73% of the households there are living at least 2 persons
Household size Information in %
1 person
2 persons
3 persons 73%
4 persons
5 or more persons
0% 10% 20% 30% 40%
Source: SevenOne Media (New Media Research), January 2019 Base: 1.899 participants; Question: How many people live in your household? Sociodemographic Every age group takes advantage of our offers
Age groups first- and second user (cumulative) Information in %
100
90 30 80 43 49 54 51 70 58 62 75 60 34 50
40 32 29 27 32 30 21 27 20 36 18 25 22 10 19 17 21 7 11 0 ProSieben SAT.1 kabel eins sixx S1 Gold P7 Maxx K1 Doku Total 14-29 J. 30-49 J. 50 J.+
Source: SevenOne Media (New Media Research), January 2019 Base:3.192 participants; Question: How old are you and the person who uses secondly the Red Button offer with this television? Our platform is used 69% by men
Structure first- and second user (cumulative) Information in %
100
90 23 31 28 27 31 80 36 35 37
70
60
50
40 77 69 72 73 69 30 64 65 63
20
10
0 ProSieben SAT.1 kabel eins sixx S1 Gold P7 Maxx K1 Doku Total Men (total) Women (total)
Source: SevenOne Media (New Media Research), January 2019 Base: 3.219 participants; Question: Are you and the person who uses secondly the Red Button offer with this television, female or male? The users are purchasing decision-makers with high income
35% have at Purchasing decision-maker HH-net income least 3,000€ Information in % Information in % household net
100 100 4 8 8 7 10 10 15 12 6 90 90 3 4 5 3 5 6 5 80 80 17 17 17 14 23 18 20 above 5.000 € 70 70 23 4.000 € - 4.999 € 60 60 3.000 € - 3.999 € 50 50 47 54 55 86 86 86 89 87 88 86 59 1.000 € - 2.999 € 40 83 40 48 48 48 40 below 1.000 € 30 30
20 20 26 10 10 17 16 16 18 17 14 17 0 0 P7 S1 K1 sixx S1 Gold P7 Maxx K1 Doku Total P7 S1 K1 sixx S1 P7 K1 Total Gold Maxx Doku
Source: SevenOne Media (New Media Research), January 2019 Base: 1.947 participants; Question: Are you mainly responsible or equally responsible for the purchasing decisions of your household? My / our household net income is: Profile HbbTV Research January 2019
Implementation SevenOne Media / New Media Research
Survey form SmartTV-online survey about HbbTV with a structured survey
Population User of the HbbTV platform from ProSieben, SAT.1, kabel eins, sixx, SAT.1 Gold, ProSieben Maxx and kabel eins Doku
Selection process Invitation through SwitchIn
Sample n = 3,192 (ProSieben: n=794, SAT.1: n=679, kabel eins: n=546, sixx: n=307, SAT.1 Gold: n=255, ProSieben Maxx: n=276, kabel eins Doku n=335)
Survey period Q4 2018
Contents HbbTV usage, sociodemographic Contact
SevenOne Media GmbH Sales Region Hamburg Sales Region Düsseldorf
Medienallee 4 An der Alster 47 Zollhof 11 D-85774 Unterföhring D-20099 Hamburg D-40221 Düsseldorf Tel. +49 (0) 89/95 07 – 34 69 3 Tel. +49 (0) 40/44 11 16 – 0 Tel. +49 (0) 211/4 96 94 – 0 Fax +49 (0) 89/95 07 – 43 99 Fax +49 (0) 40/44 11 16 – 66 Fax +49 (0) 211/4 96 94 – 20
Sales Region Frankfurt Sales Region Berlin
Rotfeder-Ring 11 Rungestr. 22 D-60327 Frankfurt/Main D-10179 Berlin Tel. +49 (0) 69/27 40 01 – 0 Tel. +49 (0) 30/3 19 88 08-49 81 Fax +49 (0) 69/27 40 01 – 30