ADDRESSABLE TV RESEARCH Usage / Sociodemographic Usage 12 mio. connected devices support Addressable TV Devices (Unique Devices) 12 m. Connected TVs / month Source: AdServer Tracking, SevenOne Media, October 2018 In 73% of the households there are living at least 2 persons Household size Information in % 1 person 2 persons 3 persons 73% 4 persons 5 or more persons 0% 10% 20% 30% 40% Source: SevenOne Media (New Media Research), January 2019 Base: 1.899 participants; Question: How many people live in your household? Sociodemographic Every age group takes advantage of our offers Age groups first- and second user (cumulative) Information in % 100 90 30 80 43 49 54 51 70 58 62 75 60 34 50 40 32 29 27 32 30 21 27 20 36 18 25 22 10 19 17 21 7 11 0 ProSieben SAT.1 kabel eins sixx S1 Gold P7 Maxx K1 Doku Total 14-29 J. 30-49 J. 50 J.+ Source: SevenOne Media (New Media Research), January 2019 Base:3.192 participants; Question: How old are you and the person who uses secondly the Red Button offer with this television? Our platform is used 69% by men Structure first- and second user (cumulative) Information in % 100 90 23 31 28 27 31 80 36 35 37 70 60 50 40 77 69 72 73 69 30 64 65 63 20 10 0 ProSieben SAT.1 kabel eins sixx S1 Gold P7 Maxx K1 Doku Total Men (total) Women (total) Source: SevenOne Media (New Media Research), January 2019 Base: 3.219 participants; Question: Are you and the person who uses secondly the Red Button offer with this television, female or male? The users are purchasing decision-makers with high income 35% have at Purchasing decision-maker HH-net income least 3,000€ Information in % Information in % household net 100 100 4 8 8 7 10 10 15 12 6 90 90 3 4 5 3 5 6 5 80 80 17 17 17 14 23 18 20 above 5.000 € 70 70 23 4.000 € - 4.999 € 60 60 3.000 € - 3.999 € 50 50 47 54 55 86 86 86 89 87 88 86 59 1.000 € - 2.999 € 40 83 40 48 48 48 40 below 1.000 € 30 30 20 20 26 10 10 17 16 16 18 17 14 17 0 0 P7 S1 K1 sixx S1 Gold P7 Maxx K1 Doku Total P7 S1 K1 sixx S1 P7 K1 Total Gold Maxx Doku Source: SevenOne Media (New Media Research), January 2019 Base: 1.947 participants; Question: Are you mainly responsible or equally responsible for the purchasing decisions of your household? My / our household net income is: Profile HbbTV Research January 2019 Implementation SevenOne Media / New Media Research Survey form SmartTV-online survey about HbbTV with a structured survey Population User of the HbbTV platform from ProSieben, SAT.1, kabel eins, sixx, SAT.1 Gold, ProSieben Maxx and kabel eins Doku Selection process Invitation through SwitchIn Sample n = 3,192 (ProSieben: n=794, SAT.1: n=679, kabel eins: n=546, sixx: n=307, SAT.1 Gold: n=255, ProSieben Maxx: n=276, kabel eins Doku n=335) Survey period Q4 2018 Contents HbbTV usage, sociodemographic Contact SevenOne Media GmbH Sales Region Hamburg Sales Region Düsseldorf Medienallee 4 An der Alster 47 Zollhof 11 D-85774 Unterföhring D-20099 Hamburg D-40221 Düsseldorf Tel. +49 (0) 89/95 07 – 34 69 3 Tel. +49 (0) 40/44 11 16 – 0 Tel. +49 (0) 211/4 96 94 – 0 Fax +49 (0) 89/95 07 – 43 99 Fax +49 (0) 40/44 11 16 – 66 Fax +49 (0) 211/4 96 94 – 20 Sales Region Frankfurt Sales Region Berlin Rotfeder-Ring 11 Rungestr. 22 D-60327 Frankfurt/Main D-10179 Berlin Tel. +49 (0) 69/27 40 01 – 0 Tel. +49 (0) 30/3 19 88 08-49 81 Fax +49 (0) 69/27 40 01 – 30.