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Home , 2022 Commonwealth Games, Archery Australia, Archery Canada, Archery World Cup, Naomi Folkard

“I always wanted to do something that gets me noticed, so people would recognise me.” , Commonwealth Champion, New 2010.

2022 ARCHERY Bid for the inclusion of Contents 4. Letter of support - 2022 Tom Dielen, Secretary General, World Archery Commonwealth Games Bid for the inclusion of 5. Foreword - Marc Grady, Chairman, Archery

6. Page of Support – Paragraphs of support from ARCHERY other commonwealth countries 8. England & Home Nations Talent to Watch Archery is a sport 9. Vision, Mission, Values & Strategic Priorities that can glue 10. Introduction diverse communities 11. Participation and popularity of archery together 12. Facilities to host a World Class Event 14. A beautiful backdrop for broadcasting one of Relatively low cost to stage with an eminently ’s iconic green spaces flexible format to maximise financial return 16. Delivered by an experienced and dedicated A strong sport programme which demonstrates Sport Team the appeal, engagement, popularity and inclusivity of archery 16. Event Outline & Qualification 17. An iconic venue in close proximity to the Games Archery in Birmingham Village, with the space to host training, rankings 20. Attractiveness to youth and fit with active and finals in one historic location citizenship & lifestyle A community and legacy programme which will 21. Equity & Commitment to Para Sports inspire, engage and connect both international and local communities and athletes 22. Archery – A lasting legacy

24. Marketing & Media

28. Financial Considerations

30. Appendices

2022 Commonwealth Games Bid for the inclusion of Archery 03. WORLD ARCHERY LETTER OF SUPPORT

FOREWORD

As Chairman of Archery England, I am delighted to be writing the forward for this proposal for archery to be included in the Birmingham Commonwealth Games 2022. To Commonwealth Games England Birmingham 2022 Archery resonates back through time to the dawn of offers the most striking and attractive mankind across so many people and nations around backdrop for a regional and global audience to witness the world and here, right in the heart of modern an exciting world event against a sublime view of the , 6 August 2018 Birmingham, we have the opportunity to showcase City. Building on a history of success for Commonwealth and witness the zenith of today’s best performers. Not archers, Aston’s magnificent façade would provide a only does this proposal represent the highest aims and fitting stage for heroic competition as well as presenting Dear Sir or Madam, ambitions of all our partners; World Archery, Archery a further allure to those wishing to spectate or GB and Commonwealth Games England but also, and participate in ‘have a go’ opportunities. perhaps more importantly, the hopes and dreams of the World Archery fully supports the request from Archery England and ArcheryGB for the thousands of archers across the Commonwealth who This bid outlines the value of including Archery and how inclusion of Archery in the Commonwealth Games in Birmingham 2022. As an wish to see athletes from their communities, once again it supports Birmingham’s vision for showcasing the City’s optional sport we need to provide added value at a minimal cost and with a lionised on the world stage. pride to a global audience. As an archer and resident credible potential to generate income for the host city. of the West Midlands myself I am thrilled to submit this Commonwealth interest in archery is at an all-time proposal to the Birmingham 2022 Commonwealth Archery fulfils these requirements as clearly highlighted in the document prepared by high and is continuing to grow. Well over half of the Games Organising Committee and on behalf of all Archery England and ArcheryGB,. The positive impact of a possible inclusion on the Commonwealth nations are federated to World Archery, archers across the Commonwealth I sincerely hope it development of our sport in the Commonwealth in all five continents has been proven and many of those are increasingly supporting smaller finds approval. when Archery was on the programme of the Commonwealth Games in . nations in becoming members. Our key ambition, apart from supporting Birmingham’s ambition to host the Archery is a sport that needs few and only temporary overlays. In a city which is multi- best Commonwealth Games ever, is to develop the Commonwealth Archery Community by demonstrating Marc Grady cultural our sport can bring together these cultures on the field of play and share it the excitement, inclusivity and accessibility of the sport; CHAIRMAN worldwide beyond the Commonwealth. building a sense of belonging whilst growing the number of nations participating. As was clearly demonstrated in the Netflix documentary Ladies First featuring our star athlete Deepika Kumari from India, our sport provides cultural changes and gives Archery is already among the top sports in some of unique opportunity to women as well as to men. the most densely populated countries around the world including India, Bangladesh and Pakistan. With World Archery is fully committed to assist Archery England and ArcheryGB in this effort a significant multinational community in the West to showcase once more our sport on the Commonwealth Games. Midlands, it provides an unparalleled opportunity for spectators to witness Archery’s World Class athletes and We remain at your disposal, should you need any further information. inspire many more from diverse backgrounds around the UK to take up this attainable and welcoming sport. Yours Sincerely, “Archery is already among the top sports in some of the most densely Tom DIELEN populated countries around Secretary General the world”

04. Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 05. Messages of Support

Messages of support have been received from the following countries: : UGANDA, GHANA, MAURITIUS, NAMIBIA Americas: BAHAMAS, Asia: PAKISTAN, SRI LANKA Caribbean: TRINIDAD & TOBAGO Europe: JERSEY, SCOTLAND, WALES Oceania: , , NORFOLK ISLAND

A sample of these message are included below:

Africa Americas Asia Carribean Oceania

HEIDI REDDIG ALLAN R. (AL) WILLS WISAL MUHAMMAD KHAN GREGORY QUESNEL ROSA FORD President, Archery Association of President, Président, Archery General Secretary, Pakistan President, T&T Federation. Secretary/Treasurer, Association of Norfolk Island Archers Namibia Canada Tir à l’Arc Archery Federation The various Federations/Associations in the islands, The Association of Norfolk Island Archers are very much in We wholeheartedly support the and for that matter, We will support all such proposal wholeheartedly support the bid and will do whatever support of the inclusion of Archery in these games. We were inclusion of archery in the 2022 Canada supports the inclusion of which leads for inclusion of archery in it takes to support it. I hope you are well and that we represented in India in 2010 and were disappointed that archery Commonwealth games and would be archery in the 2022 Commonwealth next Commonwealth Games 2022. can make this happen for our archers. has not been included since. This will give a great opportunity proud to include our best archers in Games. The opportunity to compete In this connection we have to inform for some of our younger archers to be involved internationally the Commonwealth games. again with the other countries of you that it will also provide a great Europe for their first time. the Commonwealth is an exciting opportunity for Commonwealth Archery has become a very popular thought, something we have been Countries to create a firm friendly RICK HASTIE participation sport and spectator advocating for since the late ‘70s! relationship through sports beside DARRAN COOKE CEO, sport and inclusion would mean more We have worked with every bid promotion of archery. Chair, Welsh Archery Association Archery Australia formally supports the request to have Archery future archers for our country and of committee from Canada and are The Welsh Archery Association fully supports the included in the 2022 Commonwealth Games in Birmingham, course worldwide. ready and willing to do what ever is SAJEEVI SILVA inclusion of Archery in the Commonwealth Games and is fully committed to supporting this bid in any way. required to support this bid! Hon. Secretary, Sri Lanka Archery to be held in Birmingham in 2022. We see this as a MOHAMMED B. ABDULLAHI Association marvellous opportunity to showcase the sport to a The Sport of Archery is an inclusive sport, regardless of age, President, Nigeria Archery DAVID J. RAHMING, JR We hereby express our support worldwide audience and a fantastic chance for our gender or background. It is also one of the few sports where Federation President, World Archery Bahamas for the inclusion of Archery at the athletes to show their abilities. With this in mind, Para athletes complete alongside able-bodied athletes on the It is a noble cause that you are We support this effort and archery 2022 Commonwealth Games in Wales Archery are planning as if archery is already a domestic and international stage. championing the inclusion of archery should be included in the 2022 games Birmingham. Sri Lanka Archery only Commonwealth sport and are developing plans to ensure that our athletes reach their peak for the event. in the Commonwealth Games family and beyond. Archery is a core Olympic gets to take part in a limited number New Zealand at this point in time. sport and its inclusion would give of multi-sport International Events hopeful Olympians the opportunity to such as the Asian Games and South ANDY RIVE You have our total support. If there prepare for the Olympics with another Asian Games. Chairman, Archery Association of Jersey ROBYN DENTON National Secretary, Archery NZ is anything you want us to do in the high-level tournament in which to We give our full support to your bid for the inclusion nearest future as far as this project is compete. It may also give archers Adding Archery to the of archery in the 2022 Commonwealth Games in I can confirm that we would be very excited and supportive of concerned, please do not hesitate to who are not quite good enough to Commonwealth Games, as most Birmingham. the inclusion of Archery in the 2022 Commonwealth Games. inform us. make the Olympic team a high-level Commonwealth Countries have tournament in which to compete. It archery as a competitive sport, will For archers coming from a small island being able This would form a crucial stepping stone for our athletes would broaden the exposure of the increase the opportunities for these to enter an international competition, close to home wanting to move to the Olympics and fits beautifully with the sport to countries who do not currently countries to take part and increase none the less, is a great driver for performance early work we are doing for a high-performance programme have an Olympic Archery Team and their countries’ medal prospects as development and aides in our bid for development for NZ archers. thereby encourage them to create one. well. and performance funding to support young and seasoned archers alike.

06. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 07. toENGLAND watch & HOME NATIONS TALENT for Vision A Commonwealth where Archery is available to all citizens and contributes to the strength of at birmingham 2022 communities through the nurturing of discipline, focus and confidence. Mission

To engage with and support Commonwealth Member Associations to grow Commonwealth Archery in both stature and reach.

Lizzie Warner Silver - CYG TOM HALL 27, Alex Wise 17, Samoa 2015 Values (NIR) 22 2018 - Sport for All – we embrace all Commonwealth athletes, Recurve men team bronze citizens, communities and nations Fairplay – we promote fairness, non-discrimination and inclusion in all that we do Innovation – we are recognised as an innovator in delivering new approaches to the development of Archery across the Commonwealth Strategic Priorities

1 Establish a Commonwealth Archery Community by engaging with Commonwealth Archery Associations to build a sense of belonging, share learning and maximise impact of success. 34, 2 Develop a Commonwealth Archery Development Framework to increase the Patrick Huston (NIR) 22 practice of archery in Commonwealth Countries and Territories. 2017 world champs - 3 Demonstrate the excitement and accessibility of archery so that it is Recurve mixed team bronze Sarah Bettles 25, Bryony Pittman 21, Eleanor Piper 19 a leading choice of Host Cities for the Sports Programme at future 2018 world cup - Recurve women team silver Commonwealth and .

08. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 09. INTRODUCTION

Archery is a popular and compelling sport across the Commonwealth, offering an active lifestyle to all regardless of age, background or disability.

Of 71 Commonwealth Countries, 46 are members of World Archery across all six Commonwealth Regions. Athletes from as far afield as Australia, Canada, India, and the UK Home Nations will act as role models to inspire the youth of Birmingham.

The Head to Head format of matches is ENGLAND - Bryony Pitman exciting to watch, engaging spectators quickly, and is rapidly attracting increasing TV and social media viewers. These It is recognised that underlying any decision photographs for inclusion, will be an understanding show top of the financial costs and benefits of Commonwealth hosting Archery. This bid will outline competitors how the addition of Archery will support shooting at Birmingham 2022 to showcase the city’s World Cups in humanity and pride to a global audience. 2018. Participation and popularity of archery a rich - MENS Team history

Across the UK there are 830 clubs and a membership amassing 47,000. Of these, over 85% (40,000) are in England. This is the largest archery community within the Commonwealth. Archery is equally well supported across all Commonwealth regions with 46 of the 71 countries affiliated to World Archery.

20 Commonwealth countries have sent archery teams to World events over the past 4 years with athletes from Canada, India, Malaysia, England, Northern Ireland and Australia achieving medals. An archery event at the Birmingham 2022 Commonwealth Games would attract some of the very best of the world’s archers with exceptional teams from India, Australia CANADA - Crispin Duenas (Olympic medallists) and the Home Nations, including England - AUSTRALIA - Taylor Worth who topped the archery medal table in Delhi 2010. BANGLADESH - Md Ruman Shana

10. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 11. Facilities to host a World Class Event Aston The stand out venue to host the perfect archery in 2022 is Aston Hall. A Birmingham City owned property just 1.7 miles from the Hall venue Commonwealth Games Village. Hosting Archery at Aston Hall will provide a unique opportunity to showcase this delightful Jacobean Hall in the centre of Birmingham with wonderful vistas Steeped in History of the city. Using the pitch and areas around the Hall itself presents a Aston Hall was the home of Aston Park Archers – In 1858 Great spectacular participant and spectator Britain’s greatest archer and National Gentleman Champion, Horace venue for both Ranking and Finals Ford shot in Aston Park Archers’ first annual archery meeting sessions. along with the National Lady Champion Mrs Horniblow. In addition, spectators will have the opportunity whilst visiting the event to participate in ‘have a go’ sessions run by local archery clubs, stimulating interest in participation and take up opportunities.

The Hall itself is close to which is to host the Rugby 7s, enabling a single Games Transport hub for athletes and officials.

Aston Hall is also served by excellent public transport links; it is on a number of city bus routes and a 10 minute walk from both Aston and Witton stations.

Aston Hall offers the flexibility to balance ticketed seating and a full stadium, with the ability to provide a free to view area. Offering the local residents of Birmingham the chance to experience the inclusivity of archery, and be a part of Birmingham 2022 completely free of charge.

Archery can offer local residents, school children and participants of the archery community, such as the Muslim girls taking part in Project Rimaya (see page 17), to become event volunteers e.g. as collectors, a highly visible role similar to ball boys/girls at Wimbledon.

A disabled viewing area will be incorporated to ensure archery is a truly accessible part of Birmingham 2022.

12. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 13. THE PERFECT VENUE

Training and Ranking venue

Aston hall

A beautiful The historic and iconic Aston Hall, televisually perfect Hosting archery in such a prestigious setting will in lush green parkland, will showcase some of the best deliver a view of Birmingham few outside of the images of Birmingham to a worldwide audience. city will be familiar with (especially when filming is backdrop conducted from the air) attracting further returns A world class archery event at Aston Hall would require through tourism. two areas – one for training/ranking and the other for the finals. The cricket field in the top left of the picture The Hall itself will provide the perfect facilities for for broadcasting one of would provide the training area with the Hall offering a VIP areas, press and media. Birmingham’s iconic green spaces spectacular backdrop to the head to head matches.

14. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 15. Archery England has significant experience of hosting top class Projects already Delivered by an international archery events, spanning over many years. Working with Archery GB, the staff team includes many of the people who Archery in underway include: experienced and delivered the Olympic and Paralympic archery events in dedicated Sport Team - 2012, as well as three World Archery accredited event organisers. Archery GB can recommend internationally recognised, credible Birmingham candidates for roles such as Archery Competition Manager for Project the 2022 Commonwealth Games. In addition, Archery GB has a Archery has a rich history in Birmingham, from participation in Rimaya A commitment strong, helpful, dedicated and educated volunteer workforce who will, as with London 2012, make themselves available through traditional clubs, to increasing cultural diversity, to the hugely Archery in the UK is working the volunteer recruitment process to deliver a professional, successful ‘get into archery with ’ programme - which has to increase participation of to excellence friendly and unforgettable event. introduced thousands of young people to the benefits of archery. females and people from BAME backgrounds. One example is There is a thriving archery community in Birmingham and the West Midlands Project Rimaya which, given the with over 30 clubs across WMCA supporting over 1500 archers. Students cultural significance of archery from Birmingham and Universities took top honours at the recent within Islam and the sport’s British Universities Championships. amenability with a wide range of clothing choices, has a particular Archery GB has an active focus on broadening and increasing participation focus on engaging with Muslim within Birmingham and surrounding areas with a number of current and girls in schools in Birmingham and Event Outline planned projects. . Working with SportsAid and their Backing the Best programme, (known for the support This proposal it gives to talented athletes from & Qualification the most financially disadvantaged focuses on the CGF optional backgrounds), this special • The archery competition at the Commonwealth Games will sport (discipline) of archery outreach project aims to widen the have medal events for Men’s Individual, Men’s Team, Women’s (Recurve). However, it should be noted demographic profile among athletes Individual, Women’s Team and Mixed Team (one man, one that the archery format is eminently on the England Talent Pathway. woman) in the Recurve category. flexible and athlete numbers/schedule • There will be a total of 64 athletes, 32 female and 32 male, The main objectives of the project can be shaped to include any combination of are to: each competing in an Individual event. Athletes from 8 recurve, compound or para archers without • Introduce archery to a new countries will also compete in the Men’s Team, Women’s Team necessitating any changes in the staging or audience and environment. and Mixed Team event. rules. There is also the option to stage • Increase participation of sport • Each event consists of Ranking, Eliminations and Finals. ‘demonstration’ matches as part of the within two schools and the • Qualification to compete will involve a qualification tournament warm up ahead of competition to communities associated with the schools. for each CGF Continent (Africa, Americas, Asia, Caribbean, Europe, showcase the inclusivity of • Increase knowledge of archery Oceania) covering all Commonwealth archery nations. This would the sport. as a worthy past-time sport result in Games participation from around 25 countries across all and performance sport in BAME regions whilst delivering a world level competition in each event. communities. • Create a sustainable training environment for BAME World Champs 2017 Finals Venue communities within the area. • Develop individuals of an underrepresented group’s self- worth, health and lifestyle.

MORE ARCHERY IN BIRMINGHAM...

16. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 17. ARCHERY IN BIRMINGHAM

UNIversity of birmingham Archery GB is working with the to find out the unique ingredients that make archers feel motivated and empowered. This exciting research is the first of its kind in archery. Using the findings will allow Archery GB to ensure its coaches understand empowering principles, and develop their own strategies for creating a more empowering environment, ensuring archery is engaging, enjoyable and empowering for every person taking part. The research will be led independently of Archery GB by Professor Joan Duda, who is recognised worldwide for her expertise on motivation psychology and coaching. The findings will be used to shape our new coaching strategy and rolled out nationally.

Archery GB National Tour The Archery GB National Tour Final was held in Birmingham in 2017 at Eastside City Park, next to Millennium Point in the heart of Birmingham. Archery has the ability to host the National Tour Final at Aston Hall for the three years preceding the Commonwealth Games, growing archery’s participation and fanbase within the city. GET INTO Map of Arrows kits in the West Midlands ARCHERY WITH

ARROWS Young Ambassadors – Launched in September 2012, Arrows has been created for primary the future of archery schools to introduce young children (6-11 years old) to archery in an enjoyable and safe way. It has been designed to be delivered by teachers, sports co-ordinators and young leaders who have no Working with the Youth Sport Trust, Archery GB is formal archery experience or qualification. working on a Young Ambassadors programme, Simple ideas for activities and competitions which will be rolled out in 2019. Archery has seen are provided, which can be used in PE lessons, a large increase in junior participation and one across the curriculum, in out-of-hours clubs of those juniors, Joshua Smith is having quite an and as part of the School Games. The activities impact. encourage learning in lots of areas; maths through scoring, literacy through language, Despite only being 13 years old, Joshua has been working and citizenship though cooperation and self- with Sports Birmingham. He visits schools to inspire discipline. The activities provide an alternative other children during diversity days, standing up during and complementary way of developing assemblies to discuss his disabilities and how he is not movement skills (such as coordination, going to let them stand in the way of his dreams. balance, and strength), and personal, social and mental skills, as well as enjoying archery. Josh wants all youngsters, disabled and able-bodied, to get into sport and be inspired to achieve. Getting them involved is key to his success, so he always takes along an Arrows kit so that they can shoot and find out how much fun archery is. He also runs diversity sports festivals, fun days and school clubs and recently taught the Lord Mayor Joshua Smith with the Lord of Birmingham, Yvonne Mosquito, as well as more than Mayor of Birmingham, Yvonne 250 disabled visitors, how to shoot at the Birmingham Mosquito at the Birmingham Inclusion Festival. Josh also played a crucial role in Inclusion Festival. Birmingham’s first SEND inter-school archery competition.

18. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 19. We will use role models from across the Commonwealth to inspire the next Attractiveness generation. to youth and fit with active citizenship & lifestyle Archery measured 86% of the maximum and well above average in attractiveness to young people at the Rio 2016 Olympic Games, and would Equity & heavily support youth interest in Commitment the Commonwealth Games. to Para Sports Archery in the UK is working to increase • There is full gender balance in participation of females and people medal events and in competitor from BAME backgrounds, through numbers in Olympic, Paralympic activities such as Project Rimaya. and Commonwealth Games. • There is also Technical Official Archery is not reliant solely on athletic gender/region balance. strength, being a skills sport it is open • Since London 2012 Archery GB to all ethnicities, genders and abilities. has seen a 32% increase in their Equipment and organisations cater membership. Within that there’s a for everyone. Exercise and wellbeing 50% increase in female members, are attained through participation, suggesting popularity is rising interaction and achievement. among women. • Para athletes compete alongside Archery participation can and does last everyone else within one set of a lifetime. Clubs are able to cater for rules. All National events are totally members from 6 to 80 years of age. integrated. • Para athletes may qualify to compete in the Commonwealth Games (e.g. Neroli Fairhall (NZL) Gold Brisbane 1982, Dani Brown (ENG) Gold Delhi 2010). • In addition, in agreement with the CGF, a small number of slots “My hope is that girls in India who face many for leading Para athletes could be included in the Qualification obstacles in their daily lives, look at me and get criteria, similar to the approach proposed for the 2021 World inspired, to rise above their problems and challenges Games. • There is also scope to include and are able to fight to follow their dreams.” demonstration matches to Deepika Kumari, youngest Indian woman to claim a gold at any World Event. showcase Para athletes as part of sport presentation activities at the start of competition sessions.

20. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 21. A lasting Archery: legacy

Across the Commonwealth: The proposed Qualification approach will encourage archery participation and development in Commonwealth countries, particularly in Africa, the Caribbean and Oceania, in line with the Commonwealth Archery Strategy.

In addition, the Games will give clear focus and drive for a number of development activities that are already underway. These include the provision of second-hand equipment from England, initially to Uganda, with plans to extend this to other Commonwealth countries over the coming months. Another initiative is the funding of English coaches to lead coach development seminars in Africa and the Caribbean, with the objective of growing coaching capability across these regions. The first of these was held in Africa in November and included training coaches to be able to teach everyone, including those with a disability or visually impaired. A third element is to increase the supply of coaching resource from more established archery countries to help other countries improve and grow. Earlier this year, archers on the Falkland Islands were delighted to welcome a qualified coach from Guernsey, who travelled to provide coaching sessions for their archers. In Birmingham and the West Midlands: Archery is one of the Sport Authority of India’s five priority sports and is growing rapidly in Bangladesh and Pakistan. Staging a significant multinational archery event in Birmingham Learning will be drawn from a similar legacy project run in provides an opportunity for the youth of the conjunction with Euro 2016 which saw over 9,500 individuals City to connect with archers from diverse take part in archery within Nottinghamshire, across 74 backgrounds and be inspired to take up the sport. different venues, 18% of the total who took part in regular sessions were from BAME backgrounds. To further accelerate growth in the West Midlands, Archery GB will fund a regional development role for two Work will also investigate the establishment once again of years to create a lasting legacy of the Birmingham 2022 an archery club at Aston Hall. One legacy of the Games will Commonwealth Games. The project will aim to raise be to supply the archery equipment used for the Games to participation and visibility of archery working with local local clubs in Birmingham and the West Midlands. This could schools and providing mother and daughter sessions as also ‘jump start’ facilities for a new club at Aston Hall which well as sessions for Community Groups, Young Carers and would then act as the focus for ongoing archery community Muslim Community Organisations. activities after the Games.

22. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 23. Archery has enjoyed success in the media in European Archery Championship 2016 MARKETING recent years. An eye- catching and versatile sport, which appeals to a range of 265 278 MILLION & MEDIA media and has generated million CAMPAIGN REACH impressive coverage. CAMPAIGN CIRCULATION CAMPAIGN Rio 2016 £465K 21:1 ROI (AVE) 184 CAMPAIGN AVE pieces of CAMPAIGN ROI 83% coverage £1.38M 65:1 (PR VALUE) SEEN BY RATING CAMPAIGN PR VALUE 334.4 8.2% AVERAGE POPULATION SHARE 45 PIECES OF NATIONAL COVERAGE & million GOOD VALUE 53% High social 139 PIECES OF REGIONAL COVERAGE GROWTH SINCE FOR MONEY LONDON 2012 sharing TV coverage was seen by 334.4 million people globally index (17 key territories analysed) (versus 73% over all sports) (above average) PRINT ONLINE NATIONAL RADIO AVERAGE MINUTE OF ARCHERY COVERAGE WAS SEEN BY REGIONAL TV TOP 10 MARKETS SOCIAL INCLUDED COMMONWEALTH VIEWERS POSTS COUNTRIES OF INDIA + UK 35.866 MILLION HIGHER THAN AVERAGE SCORE 8.5/10 AMONG INTEREST IN AVERAGE GENERAL PUBLIC AND INTEREST AMONG YOUTH SPECTATOR IN INDIA = WITH HIGHEST. SCORE

HIGH NEWS OF USE STRUCTURE -> MAXIMUM IMPACT IN World Archery 2017 VICTORY CLIPS (HYUNDAI + APPROXIMATELY WORLD CHAMPIONSHIPS) 54 MILLION IMPACTS AUDIENCE OF IN COMMONWEALTH COUNTRIES ON 61 MILLION FACEBOOK

24. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 25. MARKETING & MEDIA

European Archery Championship 2016 Archery and cross Sport Promotion By using archery’s unique ability to engage other sports, it provides the opportunity to build an integrated PR & social campaign that uses archery as a vehicle to bring Commonwealth Sports together – Archery has done this successfully with Football and Cricket to name a few. Archery lends itself to innovative ways to create a buzz around events, with the ability to execute trick shots and promotional activity in almost any place.

Archery over Cricket…

26. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 27. Financial Considerations

Staging archery events, even at World Class The proximity of Aston Hall to Villa Park (Rugby 7s) level is relatively low cost and routinely may enable sharing of some areas and services such as Workforce Break Area and on venue accreditation. encountered in the AGB calendar. All athletes This proximity also means that there can be a single bring and travel with their own specific transport hub for the two venues for athletes and equipment in the form of bows and arrows. officials. There can also be shared signage and last (There are no laws precluding the movement mile provision from Aston and Witton stations and of archery equipment in the UK and there is nearby bus stops. no requirement for an armoury). Further costs will be provision of accommodation for RELATIVELY LOW INFRASTRUCTURE 64 athletes, 32 sport support staff and 17 technical COST TO STAGE NEEDED The cost of the sport specific equipment required for officials as well as salaries for Archery specific Local an archery competition for 64 athletes over 7 days is Organising Committee staff, volunteers (training, Euro 2016 cost £600k Seating, 2/3 small stages, back wall, estimated to be less than £25,000. This includes target uniforms, meals) and venue security services. (including LOC, accommodation & big screen x 2, sound/electronic bales and stands, target flags, number boards, wind transport) + £80k finals. It included scoreboards socks, spotting scopes, target cameras, athlete bibs, In terms of revenue, the main contributor will be waterproof paper and clipboards as well as equipment 294 athletes, 7 days of competition. tickets sales, providing of the order of £1m net with an used by Technical Officials. average ticket price of £40. In addition, there will be merchandise and catering income at the venue. In Key sport overlay elements include a large scoreboard terms of Value in Kind, World Archery has committed and a video board, platforms on the Finals Field of Play to supply timing and scoring staff and equipment at for athletes and targets and possibly a wall, depending no cost (value £8,400) and it should be noted that EURO 2016 LONDON 2012 on the orientation/positioning of the Finals. More Longines is the official timing and scoring partner general overlay requirements are spectator seating and for Hyundai Archery World Cup and World Archery NOTTINGHAM 90% session attendance, over broadcast/photography hides. Technology needs are Championship events as well as having been the official modest such as a small number of printers, monitors timekeeper of the 2014 and 2018 Commonwealth 2000 ticket sales over 2 days 60,400 archery tickets sold, and a loud speaker system. Games. One of the World Archery registered suppliers (could have sold more) spectator satisfaction rating of 98% usually supply target faces free of charge for major There are no major construction or venue modification LOCOG ticket report November 2012 Games (value £650). Archery GB will contribute costs and World Archery/Archery GB will work with the £80,000 over two years to fund a position to lead a Local Organising Committee to legacy project for Birmingham/West Midlands.

• minimise overlay requirements when there may Archery at Aston Hall will attract niche supporters be alternative solutions (archers and those involved in the sport) and will also • make efficient use of areas and facilities at the appeal to families from across the country and abroad WORLD LONDON 2012 venue who want to see a new sport. These spectators • work together to ensure sustainability. will have an economic impact in terms of spend on CHAMPIONSHIPS 97.7% of available tickets sold – accommodation, food, transport and car parking. ECONOMIC IMPACT IOC Archery’s ticket demand Sportcal has calculated the economic impact of the All training and competition will take place at Aston Hall; 2017 World Archery Championships in 2017 Mexico City $1.6m, 9,100 attendance no additional training venue is required. In addition, it as $1.6m with a total attendance of 9,100 and of the is possible to reduce the pre-competition training to 2015 $3.27m, 7,360 attendance 2015 World Championships in Copenhagen as $3.27m three days, rather than opening training on the day the with an attendance of 7,360. (Ref. Sportcal GSI Event Sportcal GSI Event Studies Commonwealth Games Village opens. Studies).

28. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 29. Appendix I Appendix II Appendix III

winner will be the first team to five points; if the Contingency planning Birmingham 2022 Beginner’s Guide to the match is tied after four sets, there will be a shoot off. Archery runs to a set schedule, with very little possibility • In the event of a shoot off each archer shoots one for disruption or delay. The sport does not run to strict Commonwealth Games Matches arrow each, alternating between teams every shot. The winner has the highest collective score for its timings per match, however times are extremely Archery Qualification Approach Event Format predictable. two arrows, however if the teams are still tied then Archery at the 2022 Commonwealth Games in • Individual, team and mixed team matches are the nearest arrow to the middle clinches the win. Archery continues in most weather conditions, only Birmingham will be conducted with 64 athletes - 32 played in a knockout format. The winners of each stopping for very high wind or lightning. Unexpected female and 32 male. Each nation may qualify a maximum match qualify for the next round, until they progress Recurve mixed team of two male and two female athletes. There will be 5 through to the semi-finals. The winners of the semi- stoppages are rare, and scheduling takes contingency • Teams are made up of one male and one female events: finals progress to the gold/silver medal match and planning in mind. athlete. the losers go on to compete for bronze. • Women’s Recurve Individual • Matches are shot over the best of four sets, with Ranking round: Any stoppage in the ranking round would each set consisting of two arrows per athlete, that is be either be temporary, with the round restarted as soon • Men’s Recurve Individual • Women’s Recurve Team Recurve four arrows per team. as possible and the session extended to accommodate, • The teams have eighty seconds to take their four • Men’s Recurve Team • The aim of archery is simple: to shoot arrows as or permanent, whereby the latest results would be used shots. However, the teams take it in turns to shoot • Mixed Recurve Team close to the centre of a target as possible. to rank athletes. two arrows at a time with each archer in the team • The targets are 122cm in diameter, with the inner having to shoot one arrow each, the clock is paused Athletes are permitted to compete provided they fulfil the gold ring at the centre measuring just 12.2cm in Matchplay: Any stoppage in matchplay would be while the other team is shooting. Commonwealth Games Federation eligibility criteria and diameter and worth a maximum of 10 points. temporary and the session would be extended to • The team with the higher aggregate score for its reach a minimum qualifying score. Those scores are 610 • Archers shoot at the target from a distance of 70 accommodate the delay. If there is insufficient time (or four-arrow set is awarded two set points. If the for men and 600 for women, on the 72-arrow 70-metre metres. light) to complete the session, matches are rescheduled scores are tied, each team receives one point. The recurve ranking round, and must be achieved between 1 • Recurve is the most popular style of archery in the to a later session. In extreme cases, multiple matches winner will be the first team to five points; if the June 2021 and 17 May 2022. UK and is currently the only style of bow allowed at could be moved to the ranking round venue and shot at match is tied after four sets, there will be a shoot off. the Olympics. the same time. • In the event of a shoot off each archer shoots one Sixty of the 64 places in the competition will be • A has tips that curve away from the arrow each, alternating between teams every shot. distributed via qualification tournaments, i.e. five spots archer when the bow is strung. There has not been an unmanageable stoppage at an The winner has the highest collective score for its international event in the last 10 years. in each gender will be awarded to top-ranked athletes competing at designated continental qualification three arrows, however if the teams are still tied then Recurve individual matches tournaments in each of the CGF regions (Africa, Americas, the nearest arrow to the middle clinches the win. Asia, Caribbean, Europe, Oceania); delivering a total of • Matches are shot over the best of five sets, with each 30 places in each gender (60) and at least eight mixed set consisting of three arrows per archer. Bow Information teams. • The archers take it in turns to shoot one arrow each and have just 20 seconds to shoot each arrow. Recurve Bow The host nation, England, automatically qualifies two • The archer with the higher aggregate score for The recurve bow is the only bow permitted in the male and two female places. (4 places -1 mixed team) their three-arrow set is awarded two set points. If Olympic Games. Recurve bows are take-down bows, the scores are tied, each archer receives one point. with a centre handle made from machined aircraft The two remaining places – one male, one female – The winner will be the first archer to six points; if aluminum or carbon, and two detachable limbs. The will be awarded to eligible Commonwealth Games the match is tied after five sets, there will be a one- bow limbs curve towards the archer, before curving Associations via ‘wildcard’ entry by a World Archery arrow shoot-off, the winner is the archer who shoots away at the ends. Theses reverse curves ‘recurve’ give Commonwealth Commission. the nearest arrow to the middle. the bow its name. These flexible limbs are made with a combination of materials that may include wood, This will result in around 25 (dependent on qualification Recurve team matches fiberglass, carbon or foam. Recurve bows don’t have - 19 minimum) Commonwealth nations from all 6 any let-off and reach their maximum weight at full draw. • Teams are made up of two athletes of the same Commonwealth regions competing in archery at the Many recurve archers are holding more than 50 pounds gender. Games. In Europe, athletes from Scotland, Cyprus, Wales of bow tension while aiming at the target. Recurve • Matches are shot over the best of four sets, with and Northern Ireland would be strong competitors to archers use micro-adjustable sights, but are not allowed each set consisting of two arrows per athlete, that is join hosts England. India currently have 3 athletes in the to use any magnification. They must pull the string back four arrows per team. World Ranking top 20 and would likely lead the Asian and release with their fingers, usually protected by a • The teams have eighty seconds to take their four qualification with a World Class competition between . Bangladesh, Malaysia, Pakistan and for shots. However, the teams take it in turns to shoot additional places. Canada and Australia also have athletes two arrows at a time with each archer in the team in the World Ranking top 20 so would be likely to qualify having to shoot one arrow each, the clock is paused ahead of Bermuda, Bahamas and the Falkland Islands in while the other team is shooting. the Americas and New Zealand and Tonga in Oceania. In • The team with the higher aggregate score for its the Caribbean, Trinidad and Tobago and the British Virgin four-arrow set is awarded two set points. If the Islands have emerging athletes who are beginning to scores are tied, each team receives one point. The compete at Regional and World Events.

30. 2022 Commonwealth Games Bid for the inclusion of Archery 2022 Commonwealth Games Bid for the inclusion of Archery 31. 2022 ARCHERY Commonwealth Games Bid for the inclusion of