North Shore Area Transit Plan Phase 1: Appendix 10 – TransLink Listens Online Survey Report July 2011 North Shore Transit Plan Phase I: TransLink Listens Survey

April 27, 2011

Prepared by: NRG Research Group

Suite 1380-1100 Melville Street Vancouver, BC V6E 4A6 Table of Contents

Summary……………………………………………………………………...... 3 Method………………………………………………………………………………….. 11 Participants………………………………………………………………………. 12 Weighting…………………………………………………………………………. 13 Results…………………………………………………………………………………… 15 North Shore Transit Profiles…………………………………………….. 16 Key Metrics – Destinations..…………………. 22 Key Metrics – North West Vancouver Destinations.…….…… 24 Key Metrics – Other Destinations.…………………………………… 25 Setting Transit Priorities…………………………………………………… 26 Appendices……………………………………………………………………………. 47 Demographics………………………………………………………………….. 48 Survey………………………………………………………………………………. 52 Summary Background • TransLink conducted a survey with residents of the North Shore*, as well as, Vancouver and Burnaby to better understand their travel in and around the North Shore. • The specific research objectives were as follows: • Profile local and regional travel patterns in terms of trip purpose, time of day and mode. • Identify barriers to transit use (e.g., frequency of service, directness of route, etc.) for travel to/from these destinations as well as in general. • The survey was conducted using the TransLink Listens** online panel from December 10th to December 15th, 2010. The results were weighted to reflect the known age, gender, region, and main transportation mode parameters of the North Shore, Vancouver and Burnaby/New Westminster. *** • Panelists residing on the North Shore qualified and answered all sections of the survey. • Vancouver and Burnaby panelists qualified if they travel to the North Shore by any mode of transportation at least once per month on a regular basis. They answered only the first section and the demographic section of the survey. *North Shore survey participants identified themselves as residing in one of the following: Bowen Island, Lions Bay, North Vancouver (Includes City and District), or West Vancouver. **Note that TransLink Listens panelists include a high representation of transit users, that even with weighting by gender, municipality and main mode to duplicate Census and other data, cannot be totally eliminated. TransLink Listens panelists are more critical overall of all transportation services, giving lower ratings than ongoing telephone tracking research. When parallel studies using the same questionnaire are run on the panel and on an independent research suppliers’ telephone survey, results parallel each other in terms of order of priority or support or opposition, but TransLink Listens’ panelists results tend to be more positive or more negative, even with weighting, because of their deeper engagement with transit and transportation. *** Known from a combination of census data and prior demographic studies.

3 Summary

Frequency of Public Transit Use • One third of North Shore residents are categorized as high frequency transit users, taking transit (Bus, SeaBus, SkyTrain or West Coast Express) several times a week or more often. One in four (26%) are medium frequency (from about once per week to 2 or 3 times per month) and four in ten (41%) are low frequency, using public transit once a month or less. • Use of public transit is significantly higher among residents of North Vancouver*, 36% of whom are high frequency users, compared to just 18% of West Vancouver residents**. Close to two in three (64%) of West Vancouver residents use transit only once a month or less often, compared to 35% of those residing in North Vancouver.

Key North Shore Destinations for North Shore Residents • The most visited North Shore destinations include /Lonsdale Quay (51%), Ambleside/Park Royal Shopping Centre (44%), Capilano/Cap Mall (39%), Central Lonsdale/Lions Gate Hospital (33%) and Horseshoe Bay/Ferry Terminal (26%). • Not surprisingly, residents of each municipality had the highest visitation numbers for destinations within their local municipality . • The shopping centres and transit termini tended to have the highest number of visitors.

* North Vancouver includes residents of both City & District. ** West Vancouver also includes residents of Lions Bay and Bowen Island.

4 Summary

Destination Profiles for North Shore Residents • For each destination visited, the number of trips in 7 days, mode of transportation, most often time of day travelled to and from the destination, the main purpose of the trip, were all recorded. Single occupant vehicle (SOV) users were also asked if they would consider taking transit to the destination. • A summary of the top 3 most visited destinations follows: • For Lower Lonsdale/Lonsdale Quay, an average of 2.8 trips were taken per week. The most common time to visit was Mon-Fri between 9:30am and 3:00pm (24%); and the most common time to depart was Mon-Fri between 3:00pm and 6:30pm, the most common purpose of the visit was work for 26%, followed by shopping/errands (22%). Over half (51%) stated that public transit is the mode of transportation they use most often to and from this destination, 22% SOV and 17% as a rideshare. Just under half (47%) of SOV users would consider using transit to get to this destination. • For Capilano/Capilano Mall, an average of 2.5 trips were taken per week. The purpose of the visit was shopping/errands for 60%. One in four (25%) trips were on public transit, 34% SOV and 34% as a rideshare. 27% of SOV users would consider using transit to get to this destination. • For Ambleside/Park Royal Shopping Centre, an average of 2.1 trips were taken per week, the most common time to visit was Mon-Fri between 9:30am and 3:00pm. The purpose of the visit was shopping/errands for 61%. One in three (29%) trips were on public transit, 36% SOV and 32% as a rideshare. Just under one-third (32%) of SOV users would consider using transit to get to this destination.

5 Summary

Destination Profiles for North Shore Residents • The destinations with the highest average number of trips were Blueridge (3.9), Downtown Vancouver (3.9), Central Lonsdale/Lions Gate Hospital (3.0) and the various education and community centres (around 3.5). The likely explanation for these being different than the most visited destinations is the nature of the destinations themselves. Blueridge has 3 schools in the area, downtown Vancouver is a destination for working, shopping, and entertainment, and Lions Gate hospital draws both regular patient visitors and staff. • The most common time to visit and depart each location is closely tied to the purpose of the trip. • The North Shore destinations most visited via public transit include Lower Lonsdale/Lonsdale Quay – 51%, Horseshoe Bay – 36%, Maplewood/Lower Lynn/Phibbs Exchange – 35% and Forest Hill/Grouse Mountain/Cleveland Dam 33%. • Half (51%) of trips made to Downtown Vancouver were taken on public transit, as were 48% of trips to the central Broadway area and 37% of trips to Vancouver International Airport. • The North Shore destinations which were most often visited in a single occupancy vehicle include Blueridge – 54%, Dundarave – 53%, Keith Lynn/Park & Tilford Shopping centre – 43% and North Lonsdale and Forest Hill/Grouse Mountain/Cleveland Dam, each at 40%. • The destinations for which there is the greatest percentage of SOV users who would consider taking public transit include Dundarave – 66%, YVR – 57% Lions Bay – 56%, Downtown Vancouver – 55% and Edgemont – 52%.

6 Summary - Setting Transit Priorities (North Shore Residents only)

Familiarity with the North Shore Transit System • Slightly fewer than one third (29%) of North Shore residents say they are ‘very familiar’ with the North Shore Transit system. The system is ‘somewhat familiar’ to 53% • North Vancouver residents who tend to have higher frequency of using the system also have higher familiarity with it (88% ‘very’ or ‘somewhat’ familiar) compared to West Vancouver residents, 58% of whom agree that they are ‘very’ or ‘somewhat’ familiar with it. • High frequency and medium frequency users are equally familiar with the transit system at 94%, while just 67% of low frequency riders say they are familiar with the system.

Perception of the quality of the North Shore Transit System • Overall perceptions of quality are average, with a mean score of 5.6 (out of 10). Around half rate the system between 4 and 7 out of 10, with 20% rating 8 -10 and 25% 1 – 3 out of 10. • Perceptions of quality follow a similar pattern to familiarity with the transit system, with North Vancouver residents (22% vs. 15% West Vancouver rating 8 - 10 out of 10) and high and medium frequency riders (25% and 24% vs. 14% low frequency rating 8 - 10 out of 10) rating it the most favourably.

7 Summary - Setting Transit Priorities (North Shore Residents only)

Affect of Potential Changes on Transit Ridership • Of the 11 suggested changes, the top 5 most important (by mean score out of 10) include: Adding more frequent bus service (7.9), improving bus connections (7.8), making the existing bus service more direct (7.8), improving travel time for existing routes (7.4) and providing direct bus service between North Shore neighbourhoods which do not currently have direct service (7.1). • Suggestions for change which will have a relatively smaller impact on transit ridership include: Making the bus service more reliable (7.0), operating the service later into the night (6.9), increasing the frequency of the SeaBus service (6.8), more bus stops with a shelter (6.6), more bus stops with map and schedule information (6.3) and more bicycle lockers at bus exchanges (3.9). • Further questions about the times of day, days of the week, routes and connections were asked, depending on the suggested change. • The top 5 most important suggested changes are summarized below:

• Priority 1 – Add more frequent service Rated 8 - 10 out of 10 by 67%, this was the most requested change. Weekday peak periods were the most requested times for increased service (28%). The bus routes most frequently mentioned were the #246, #239, #214, #229 and #240.

8 Summary - Setting Transit Priorities (North Shore Residents only)

• Priority 2 – Improve bus connections to shorten wait times This was rated 8 - 10 out of 10 by 63%. The routes mentioned most include the #246 – connecting along the same route and to a range of other routes, the #210 connecting to routes that travel to or via the Phibbs exchange and the #240 and the #230 for which better connections to a range of different routes was requested. • Priority 3 – Make existing bus service more direct This third-most important suggested change was rated 8 - 10 out of 10 by 55%. The routes most requested to be made more direct include the #239 (15%), the #246 (13%) and the #229 (12%). The #210, #211, #228 and #253 were each requested for more direct service by 8% respectively. • Priority 4 – Improve the travel time for existing bus routes This suggested change was rated 8 - 10 out of 10 by 58%. The route mentioned most is the same one most requested for direct service, the #239 (20%), followed by the #230 (13%), the #210 and the #240 (each at 12%), and the #246 and #242 (each at 10%). • Priority 5 – Provide direct bus service between North Shore neighbourhoods Just under half (48%) rated the importance of this suggested change between 8 - 10 out of 10. The neighbourhoods between which service is most requested are Deep Cove/Parkgate Village and Edgemont, both between these neighbourhoods and for direct connections to Capilano/Capilano Mall or Central Lonsdale/Lions Gate Hospital. The key destination neighbourhoods are Central Lonsdale, Capilano, Deep Cove and Edgemont.

9 Summary - Setting Transit Priorities (North Shore Residents only)

• Priority 6 – Bus service more reliable and on time This was rated 8 - 10 out of 10 by 48%, with a mean rating of 7.0 out of 10. This suggestion was rated similarly across area of residence and frequency of transit use. • Priority 7 – Operate the bus service later into the night This was rated 8 - 10 out of 10 by 53% and has a mean rating of 6.9. The routes most requested for later service include the #246 – 14%, the #239 – 9% and the #211, #214 and #240, each at 5%. • Priority 8 – Increase frequency of SeaBus This was rated 8 - 10 out of 10 by 48% and has a mean rating of 6.8. This change is rated significantly more important among high frequency transit users, with a mean rating of 7.3 vs. low frequency users who rated it an average of just 6.1 out of 10. • Priority 9 – More bus stops with a shelter This suggested change was rated 8 – 10 out of 10 in importance among 42%, with a mean rating of 6.6. This suggestion was rated similarly across area of residence and frequency of transit use. • Priority 10 – More bus stops with a map and schedule information about that route With a mean rating of 6.3 and 39% rating 8 – 10 out of 10, this change would likely have a relatively low impact on transit ridership. This suggestion is endorsed more among low frequency transit users and is consistent with their lower levels of familiarity with the system. • Priority 11 – More bicycle lockers at bus exchanges This suggested change was rated the lowest in terms of likelihood to increase transit ridership, with a mean rating of just 3.9. People who’s primary form of transportation is a bicycle were no more in favour of this suggestion than users of other modes of transportation.

10 Method Data Collection & Weighting

11 Participants

 TransLink Listens panelists were invited to complete a survey titled “Do you live on or make trips to the North Shore?” on December 10, 2010. The survey was open until December 15, 2010.  One reminder email was sent on December 14, 2010 to increase the response rate.  Out of 2714 panelists who were invited to participate, 968 started the survey – a click- through rate of 37%. Of the 968 who started the survey, 341 were disqualified for not travelling at least once per month to the North Shore of Vancouver and 59 did not complete the survey. A total of 568 completed the survey - a final completion rate of 21%.  Of the 568 completed surveys, 159 were completed by North Vancouver residents, 44 by West Vancouver residents, 289 by Vancouver residents and 76 by Burnaby Residents.  Three prizes, two for $300 and one for $200 were offered to encourage participation.  The data were weighted in this study. The weighting methodology is described on the following two slides.

12 Method

Weighting (1) Weighting the data occurs in two steps: Step 1. Calculating Sex-Age by Region weights. • Using 2006 Canada Census data, the appropriate proportions of Sex-Age (16-34, 35-54, 55+) groups by sex by region are determined for (Vancouver, North Shore and Burnaby/New West). • This results in a 6 (Sex-Age groups) by 3 Regions matrix of proportions that sum to 1.00 (a sample row for Vancouver is shown below). • The obtained proportions for those same matrix cells are then obtained based on the survey results. • By dividing the obtained proportions into the parameter proportions, weights for each group are obtained. Each case is up- or down-weighted in accordance with its under- or over-representation in the sample.

M 16 - 34 M 35 - 54 M 55+ F 16 - 34 F 35 - 54 F 55+

Vancouver (Parameter) 0.098 0.109 0.074 0.102 0.110 0.085

Vancouver (Obtained) 0.0307 0.161 0.130 0.029 0.152 0.100

Vancouver (Weight) 3.19 0.67 0.57 3.46 0.72 0.86

13 Method

Step 2: Correcting for Main Mode of Transportation after applying the first weights. • Parameters for Main Mode are obtained from a 2008 TransLink Metro Vancouver telephone survey, with responses broken out by region. • Using these parameters, weighting factors are calculated for each mode. • The original weights are then multiplied by the Main Mode weighting factor to obtain the final weights, (a sample row for the North Shore is shown below). • The second weights slightly offset the initial corrections, but because of the over- representation of transit users on TransLink Listens, and the under-representation of vehicle users, particularly those whose main mode is to drive alone (SOV), it is an important correction to make when extrapolating to the population of Vancouver/Burnaby and the North Shore.

Parameters Results Weighting factor SOV 49.6% 36.5% 1.34 Ride-share 18.7% 18.2% 1.03 Transit 22.3% 38.9% 0.57 Walk 1.4% 2.0% 0.70 Cycle 3.8% 3.4% 1.12 Others (Other single mode; others) 1.7% 1.0% 1.70

14 Results North Shore Transit Profiles

15 Frequency of Public Transit Use

Which one of these categories best describes how often you take public transit, that is bus, SeaBus, SkyTrain or West Coast Express?

• North Shore respondents were asked Total North Vancouver West Vancouver how often they take public transit. • One in three are high frequency 33% High frequency riders users, one in four use it on a medium 36% frequency and four in ten use transit Several times a week or Daily on a low frequency – once a month 18% or less.

• There is a clear difference in transit 26% use between North and West Mid frequency riders Vancouver residents, with North About once a week / 2 to 3 times a 28% month Vancouver residents being 18% significantly more likely to be high frequency users, while West Vancouver residents tend to be low 41% frequency users. Low frequency riders 35% Once a month or less 64%

Base: North Shore Participants who use Public Transit. Total n=203: North Vancouver n=159, West Vancouver n=44. 16 Destinations travelled to –North Vancouver

North Vancouver destinations travelled to in the past 30 days

• The most visited North Lower Lonsdale/ Lonsdale Quay including SeaBus 51% Vancouver destinations are Capilano /Capilano Mall 39% Lower Lonsdale/Lonsdale Quay/SeaBus - 51%, Central Lonsdale / Lions Gate Hospital 33% Capilano/Cap Mall - 39% and Deep Cove / Parkgate Village Shopping Centre 24% Central Lonsdale/Lions Gate West Lynn/ Centre 22% Hospital – 33%. • Rounding out the top five North North Lonsdale 19% Shore destinations are the Edgemont 18% shopping districts of Deep Keith Lynn/ Park and Tilford Shopping Centre 17% Cove/Parkgate Village Shopping centre – 24% and West Maplewood/Lower Lynn/ Phibbs Exchange 14% Lynn/Lynn Valley Centre – 22%. Lynnmour/ Capilano University 13%

Upper Lynn 13%

Dollarton 9%

Forest Hill/ Grouse Mountain /Cleveland Dam 9%

Blueridge 7%

Base: All Participants n=568. 17 North Vancouver - Destinations by Area of Residence

• Looking at North Vancouver North Vancouver destinations most often travelled to in the past 30 destinations among residents of days North and West Vancouver, 71% Vancouver and Burnaby, it is not Lower Lonsdale/ Lonsdale Quay incl SeaBus 43% surprising to see that North 47% 43% Vancouver residents are 57% significantly more likely to have Capilano /Capilano Mall 58% visited destinations within their 33% local area than those who live 30% outside of it, the exception being 56% Central Lonsdale / Lions Gate Hospital 53% the shopping destinations of 23% Capilano & Central Lonsdale 26% which are equally visited by North 42% West Lynn/ Lynn Valley Centre 17% and West Vancouver residents. 14% • Just under half of West Vancouver, 24% Vancouver and Burnaby residents 39% Keith Lynn/Park/Tilford Shopping Centre 14% have visited Lower Lonsdale in the 8% past 30 days. 17% • Capilano/Cap Mall and Central 37% North Lonsdale 22% Lonsdale/Lions Gate Hospital is a 12% North Vancouver more popular destination for West 15% Vancouver residents than those 35% West Vancouver Edgemont 25% from Vancouver and Burnaby. 13% Vancouver 11% Burnaby

Base: North Vancouver n=159, West Vancouver n=44, 18 Vancouver n=289, Burnaby n=76. . North Vancouver - Destinations by Area of Residence

Other North Vancouver destinations travelled to in the past 30 days • While North Vancouver 29% residents are more likely to Deep Cove / Parkgate Village Shopping Centre 18% travel to most of these 22% 24% destinations, Burnaby residents 24% are just as likely as North Maplewood/Lower Lynn/ Phibbs Exchange 10% 7% Vancouver residents to travel to 24% Maplewood/Lower Lynn/Phibbs 21% Exchange. Also, Burnaby and Lynnmour/ Capilano University 9% 13% Vancouver residents are almost 6% as likely as North Vancouver 18% residents to travel to Deep Upper Lynn 3% 14% Cove. 10% 17% Blueridge 7% 3% 4% 14% Dollarton 3% 7% North Vancouver 11% West Vancouver 11% Forest Hill/ Grouse Mountain /Cleveland Dam 6% Vancouver 8% 9% Burnaby

Base: North Vancouver n=159, West Vancouver n=44, 19 Vancouver n=289, Burnaby n=76. . Destinations Travelled to – West Vancouver/Bowen Island/Lions Bay

West Vancouver destinations travelled to in the past 30 days • Among West Vancouver 44% 52% destinations, Ambleside/Park Ambleside/ Park Royal Shopping Centre 77% 37% Royal Shopping Centre is the 42% 26% most visited, with three in four 15% Horseshoe Bay including the Ferry Terminal 43% 30% West Vancouver residents, half 24% 14% of North Vancouver residents, 20% Dundarave 43% and four in ten residents from 10% 7% Vancouver and Burnaby having 7% Caulfield / Eagle Harbour 53% visited in the past 30 days. 7% • Horseshoe Bay and Dundarave 5% Bowen Island 15% are the other two West 5% 6% Vancouver destinations which 3% are visited by sizeable Lions Bay 3% percentages of residents from 6% 3% 3% outside of the district. Chartwell Panorama/ British Properties 15% • The remaining West Vancouver 4% Total destinations tend to be largely North Vancouver Westmount 19% visited by local residents. West Vancouver 4% Vancouver Pemberton Heights 7% Burnaby

Base: Total n=568, North Vancouver n=159, 20 West Vancouver n=44, Vancouver n=289, Burnaby n=76. . Other Destinations travelled to – North Shore Residents only

Other destinations travelled to in the past 30 days

• Residents of North and West Downtown Vancouver, including the 69% Vancouver were also asked West End 75% about other destinations which YVR/Vancouver International Airport 31% 32% they may have visited in the Vancouver Central Broadway Area 30% past 30 days. 29% • The most common destination Metrotown Area of Burnaby 21% is Downtown Vancouver, with 13% 69% of North and 75% of West UBC/University of - 14% Vancouver residents having Main Campus 5% recently visited. BCIT/ British Columbia Institute of 10% Technology—Burnaby Campus 3% • Just under one in three Local Secondary High School 8% residents of each district have 3% visited YVR and the Central Local Community Centre 8% Broadway area in the past 30 17% days. SFU/ Simon Fraser University—Burnaby 4% Campus 2% • One in five North Vancouver Local Senior’s Centre 2% residents has visited the 1% Metrotown area recently. North Vancouver West Vancouver

Base: North Shore Participants who use Public Transit. North Vancouver n=159, West Vancouver n=44. 21 Key Metrics – Seven most-visited North Vancouver Destinations

• For each destination visited in the past 30 days, respondents were asked a series of questions specific to their visit(s) to this location. The results, ranked by destination visited most are summarized in the table below.

Destination Going Av # Trips Most common Most common Transit SOV Rideshare Other SOV open time: To time: From to transit

Lower Lonsdale/ Mon-Fri (9:30am Mon-Fri (3pm – 51% 2.8 51% 22% 17% 9% 47% Lonsdale Quay – 3:00pm) 24% 6:30pm) 23% Capilano /Capilano No Particular No Particular 39% 2.5 25% 30% 43% 3% 27% Mall Time, 25% Time, 26% Central Lonsdale / Mon-Fri (9:30am Mon-Fri (9:30am 33% 3.0 25% 34% 34% 6% 39% Lions Gate Hospital – 3:00pm) 30% – 3:00pm) 25% Deep Cove/ No Particular Mon-Fri (after Parkgate Village 24% 1.9 19% 34% 45% 2% 24% Time, 23% 6:30pm) 32% Shopping Centre West Lynn/ Lynn Mon-Fri (3pm – Mon-Fri (3pm – 22% 2.1 19% 36% 40% 4% 34% Valley Centre 6:30pm) 27% 6:30pm) 26% Mon-Fri (9:30am Mon-Fri (9:30am North Lonsdale 19% 2.9 20% 40% 36% 5% 33% – 3:00pm) 29% – 3:00pm) 27% Mon-Fri (9:30am Mon-Fri (after Edgemont 18% 2.3 23% 32% 42% 2% 52% – 3:00pm) 24% 6:30pm) 33%

22 Key Metrics – Seven less-visited North Vancouver Destinations

• The table below details the key metrics for each of the seven less-frequented North Vancouver destinations.

Destination Going Av # Trips Most common Most common Transit SOV Rideshare Other SOV open time: To time: From to transit

Keith Lynn/Park & No Particular No Particular Tilford Shopping 17% 2.7 6% 43% 48% 2% 8% Time, 30% Time, 31% Centre Maplewood/Lower Mon-Fri (9:30am Mon-Fri (9:30am – Lynn/ Phibbs 14% 2.9 35% 39% 20% 3% 25% – 3:00pm) 28% 3:00pm) 20% Exchange Lynmour/ Capilano Mon-Fri (9:30am Mon-Fri (3pm – 13% 3.7 25% 32% 40% 3% 34% University – 3:00pm) 51% 6:30pm) 39% Mon-Fri (3pm – Mon-Fri (3pm – Upper Lynn 13% 1.7 10% 24% 58% 8% 14% 6:30pm) 35% 6:30pm) 25% Sundays/ Sundays/ Holidays Dollarton 9% 2.6 Holidays (before 13% 56% 285 2% 5% (before 6pm) 27% 6pm) 27% Forest Hill/ Grouse No Particular Mon-Fri(after 9% 2.2 33% 40% 26% - 49% Mtn/ Cleveland Dam Time, 26% 6:30pm) 30% Mon-Fri (3pm – Mon-Fri (Before Blueridge 7% 3.9 22% 54% 24% - 85% 6:30pm) 30% 9:30am) 46%

23 Key Metrics –West Vancouver Destinations

• The table below details the key metrics for each of the West Vancouver destinations visited.

Destination Going Av # Trips Most common Most common Transit SOV Rideshare Other SOV open time: To time: From to transit

Ambleside/ Park Mon-Fri (9:30am No Particular Royal Shopping 44% 2.1 29% 36% 32% 3% 32% – 3pm) 27% Time, 27% Centre Horseshoe Bay incl Mon – Fri (after Mon – Fri (after 26% 1.2 36% 21% 39% 3% 51% Ferry Terminal 6:30pm) 23% 6:30pm) 25% No Particular No Particular Dundarave 14% 1.7 18% 53% 26% 3% 66% Time, 36% Time, 36% Caulfield / Eagle No Particular No Particular 7% 2.3 4% 32% 63% 2% 12% Harbour Time, 36% Time, 36% No Particular No Particular Bowen Island 5% 2.2 31% 31% 23% 14% 42% Time, 44% Time, 44% Mon-Fri (3pm – No Particular Lions Bay 3% 2.3 30% 31% 39% - 56% 6:30pm) 23% Time, 33% Chartwell No Particular No Particular Panorama/ British 3% 3.0 - 16% 69% 15% 0% Time, 48% Time, 48% Properties Mon-Fri (9:30am No Particular Westmount 2% 2.1 5% 64% 31% - 0% – 3pm) 41% Time, 31% Mon – Fri (after Mon – Fri (after Pemberton Heights 2% 0.7 11% 46% 43% - 100% 6:30pm) 46% 6:30pm) 46%

24 Key Metrics –Other Destinations (North Shore Residents Only)

• The table below details the key metrics for each of the other destinations visited.

Destination Going Av # Trips Most common Most common Transit SOV Rideshare Other SOV open time: To time: From to transit

Downtown Vancouver Mon-Fri (Before Mon-Fri (3pm – 20% 3.9 51% 23% 26% - 55% incl. West End 9:30am) 31% 6:30pm) 32% YVR/Vancouver No Particular No Particular 9% 1.3 34% 22% 21% 23% 57% International Airport Time, 33% Time, 34% Vancouver Central Mon-Fri (9:30am Mon-Fri (9:30am 9% 2.2 48% 39% 13% - 40% Broadway Area – 3pm) 36% – 3pm) 30% Metrotown Area of No Particular No Particular 6% 2.0 6% 38% 48% 8% 20% Burnaby Time, 20% Time, 20% Mon-Fri (Before Mon-Fri (3pm – UBC - Main Campus 3% 2.3 41% 16% 17% 26% 49% 9:30am) 51% 6:30pm) 50% BCIT - Burnaby Mon-Fri (Before Mon-Fri (3pm – 2% 4.4 18% 60% 22% - 35% Campus 9:30am) 41% 6:30pm) 24% Mon-Fri (Before Mon-Fri (3pm – SFU - Burnaby Campus 1% 1.1 52% 48% - - 0% 9:30am) 69% 6:30pm) 48% Local Community Mon-Fri (Before Mon-Fri (Before 3% 4.2 4% 58% 38% - 28% Centre 9:30am) 47% 9:30am) 28% Local Secondary High Mon-Fri (Before Mon-Fri (3pm – 2% 5.0 25% - 75% - - School 9:30am) 36% 6:30pm) 42%

25 Setting Transit Priorities

26 Familiarity with the North Shore Transit System

How Familiar would you say you are with the North Shore Transit System?

• Overall, fewer than one third of North Shore residents are ‘very Total 29% 53% 13% 5% familiar’ with the North Shore Transit System, while just over half say they are ‘somewhat North Vancouver 31% 57% 9%3% familiar’. • North Vancouver residents are West Vancouver 21% 37% 27% 15% more familiar with the Transit System than those living in West Vancouver and as expected, High Frequency 48% 46% 3% familiarity is tied to ridership, Riders* with significantly more high and medium frequency riders saying Mid Frequency 41% 53% 5% they are `very familiar’ with the Riders* North Shore Transit System than low frequency riders. Low Frequency 7% 60% 25% 8% Riders* *High frequency: Use transit daily or several times per week *Medium frequency: Once a week to 2 -3 times per month Very familiar Somewhat familiar Not very familiar Not at all familiar *Low Frequency: Once a month or less often Base: North Shore transit users. Total n=203: North Vancouver n=159; West Vancouver n=44; High n=88; Medium n=43; Low n=69. 27 Perception of quality of the North Shore Transit System

• Overall perceptions of the Based on your experience or impressions, how would you rate quality of the North Shore the overall quality of the transit service on the North Shore? Transit System are relatively Mean low, with just 1 in 5 rating it in the ‘good to excellent’ range (8- Total 20% 49% 25% 5% 5.6 10 out of 10), 1 in 2 rating it in the ‘average’ range (4 – 7 out of 10) and a further 1 in 4 rating it North Vancouver 22% 51% 25% 2% 5.6 in the ‘poor’ range (1 – 3 out of 10). • North Vancouver residents are West Vancouver 15% 42% 26% 17% 5.2 more favourable than those living in West Vancouver, though this may be due in part High Frequency Riders 25% 60% 14% 6.3 to the higher proportion of West Vancouver residents who do not use the Transit System and/or gave a ‘Don’t know’ Mid Frequency Riders 24% 44% 30% 5.4 response. • Clearly, favourable perceptions of quality of the North Shore Low Frequency Riders 14% 46% 32% 8% 5.0 Transit System are related to the frequency of use. 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK Base: North Shore transit users. Total n=203: North Vancouver n=159; West Vancouver n=44; High n=88; Medium n=43; Low n=69. 28 Potential Changes to Affect North Shore Residents’ Transit Ridership – Top 5 most important

• North Shore residents rated the importance of a list of 11 Importance of potential changes in decision to use North potential changes to the transit Shore transit more often. service in affecting their Mean: decision to use transit more 7.9 7.8 7.8 7.4 7.1 6% 6% 5% often. The top 5 most important 7% 7% changes are shown in the chart 7% 8% 13% opposite. 22% 27% • 31% 30% Improving the frequency of bus 35% service, followed by improving connections to shorten wait times are the two most important changes that will 67% 63% facilitate increased ridership, 55% 56% with 67% and 63% respectively 48% giving ratings of 8-10 out of 10. • Making service more direct, improving travel time for More frequent bus Improve bus Make existing bus Improve travel time Direct bus service existing routes and providing service connections service more direct for existing routes between North Shore direct service between neighbourhoods neighbourhoods round out the 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK top 5 most important changes for North Shore residents. Base: North Shore transit users. Total n=203.

29 ImportantLess important Potential potential Changes changes to Affect to North affect Shore North Residents’ Shore Transit Transit rider Ridership-ship –6 Next

Importance of potential changes in decision to use North Shore transit more often. Mean: 7.0 6.9 6.8 6.6 6.3 3.9 • Making the bus service more 5% 4% 7% 4% reliable, having direct service 7% 14% 17% 24% between neighbourhoods (not 19% 21% currently being served) and more frequent SeaBus service 33% 23% 50% 25% 36% are important suggested 36% changes for 48% of riders respectively.

• Changes that will have relatively 29% 48% 53% 48% less impact on ridership include 42% 39% having more bus stops with shelters or maps and schedules 13% and having more bicycle lockers Bus service more Operate bus More frequent More bus stops More bus stops More bicycle reliable and on- service later into SeaBus service with a shelter with a map and lockers at bus at bus exchanges. time the night schedule info exchanges

8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK

Base: North Shore transit users. Total n=203.

30 Priority 1: Add more frequent bus service – North Shore Residents

• Among the two-thirds who rated adding more frequent bus service as ‘very important’; the time period, bus route and frequency of service they would require increased service for was collected. • Weekday peak periods were the most requested times for increased service (28%) followed by weekdays after 6:30pm (24%). Another 19% would like increased Sunday/Public Holiday service. High frequency transit users were more likely to request increased Saturday service (18% vs. 3% medium / low frequency), while medium frequency users were significantly more likely to request increased weekday after 6:30pm service (52% vs. 18% high frequency and 6% low frequency). • The bus routes which were most requested for extra service include #246 and #239, at 13% and 11% respectively, followed by #214, #229 and #240. • The most common requests for service frequency were to have buses running every 10 minutes (32%) or every 15 minutes (37%), depending on the route.

31 Priority 1: Add more frequent bus service

Add more frequent bus service Base: North Shore transit users who rated the importance of adding more frequent bus service as 8, 9 or 10 out of 10. n=129.

4% 4% 2% 7% 6% 10% During which time period would you Total 22% 20% most need more frequent service? (n=129) 30% Weekdays before 9:30am or between 3pm and 6:30pm 28% Weekdays between 9:30am and 3pm 15%

67% 70% Weekdays after 6:30pm 24% 58% Saturdays 9% Sundays and Holidays 19% Don’t Know 6% Total (n=203) North Vancouver West Vancouver (n=159) (n=44) 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK

On which bus route(s) would you Total How often would need more frequent service? (>4%) (n=129) buses have to run Total 246 239 214 229 240 246 Lonsdale Quay/Highland/Vancouver 13% to meet your (n=122) 239 Cap University/Park Royal 11% needs? 214 Blueridge/Phibbs Exchange/Vancouver 6% Every 5 minutes or more 7% 7% - - - 40% 229 Westlynn/Phibbs Exchange/Lonsdale Quay 6% Every 10 minutes 32% 36% 75% 43% - 60% 240 15th St/Vancouver 5% Every 15 minutes 37% 43% 25% 57% 50% - Don’t know 5% Every 20 minutes 12% 14% - - 33% - Every 30 minutes 8% - - - 17% - 32 Priority 2: Improve bus connections to shorten wait times

Improve bus connections to shorten wait times • The second priority is to improve bus connections to shorten wait times, with 63% rating this as a 3% 1% 7% 6% 9% very important change. 13% • 29% Those who selected the same route as both the 27% ‘to’ and ‘from’ route for which they want better 20% connections may be requesting better service from each end of the route or may be those making return trips on the same route. 63% 64% 58% • The #246 Lonsdale Quay / Highland / Vancouver was the most requested route for better connections, with a wide range of routes being requested for shorter wait times. Total (n=203) North Vancouver West Vancouver (n=159) (n=44) • In total, the #210 Upper Lynn Valley / Vancouver route was the second most requested route for 8 - 10 out of 10 4 - 7 out of 10 better connections, with most requests involving 1 - 3 out of 10 DK connections with the Phibbs exchange. • The #240 15th Street / Vancouver and the #230 / Lonsdale Quay were the third Base: North Shore transit users who rated the importance of improving bus connections to shorten wait times as 8, 9 or 10 and fourth most requested routes for better out of 10. n=124. connections, both at 7%.

33 Priority 2: Improve bus connections to shorten wait times

Between which two bus routes would you want better connections?

Total (n=124) Total #246. Lonsdale Quay / Highland / Vancouver 10% 246 Lonsdale Quay / Highland / Vancouver TO 246 Lonsdale Quay / Highland / Vancouver 5%

246 Lonsdale Quay / Highland / Vancouver TO 242 Upper Lonsdale / Vancouver 1%

246 Lonsdale Quay / Highland / Vancouver TO 250 Horseshoe Bay / Dundarave / Vancouver 1%

246 Lonsdale Quay / Highland / Vancouver TO 252 Inglewood / Vancouver / Park Royal 1%

246 Lonsdale Quay / Highland / Vancouver TO 258 UBC / West Vancouver 1%

Total #210. Upper Lynn Valley / Vancouver 9% 210 Upper Lynn Valley / Vancouver TO 229 Westlynn / Phibbs Exchange / Lonsdale Quay 3%

210 Upper Lynn Valley / Vancouver TO 211 Seymour / Phibbs Exchange / Vancouver 2%

210 Upper Lynn Valley / Vancouver TO 130 Cap University / Phibbs Exch. / Metrotown Stn 1%

210 Upper Lynn Valley / Vancouver TO 239 Cap University / Park Royal 1%

210 Upper Lynn Valley / Vancouver TO 255 Dundarave / Lynn Valley Centre 1%

34 Priority 2: Improve bus connections to shorten wait times

Between which two bus routes would you want better connections?

Total (n=124) Total #230 Upper Lonsdale / Lonsdale Quay 5% 230 Upper Lonsdale / Lonsdale Quay TO 239 Cap University / Park Royal 2%

230 Upper Lonsdale / Lonsdale Quay TO 230 Upper Lonsdale / Lonsdale Quay 1%

230 Upper Lonsdale / Lonsdale Quay TO 236 Grouse Mountain / Lonsdale Quay 1%

230 Upper Lonsdale / Lonsdale Quay TO 240 15th Street / Vancouver 1%

Total #240 15th Street / Vancouver 5% 240 15th Street / Vancouver TO 250 Horseshoe Bay / Dundarave / Vancouver 2%

240 15th Street / Vancouver TO 230 Upper Lonsdale / Lonsdale Quay 1%

240 15th Street / Vancouver TO 239 Cap University / Park Royal 1%

240 15th Street / Vancouver TO 240 15th Street / Vancouver 1%

Total #212 Deep Cove / Phibbs Exchange 2% 212 Deep Cove / Phibbs Exchange TO 210 Upper Lynn Valley / Vancouver 2%

35 Priority 2: Improve bus connections to shorten wait times

Between which two bus routes would you want better connections?

Total (n=124) Other 22% 228 Lynn Valley / Lonsdale Quay TO 240 15th Street / Vancouver 3%

239 Cap University / Park Royal TO 28 Cap University / Phibbs Exchange / Joyce Stn 2%

239 Cap University / Park Royal TO 240 15th Street / Vancouver 1% 211 Seymour / Phibbs Exchange / Vancouver TO 290 Deep Cove 1% 229 Westlynn / Phibbs Exchange / Lonsdale Quay TO 211 Seymour / Phibbs Exchange / Vancouver 1% 229 Westlynn / Phibbs Exchange / Lonsdale Quay TO 232 Grouse Mountain / Phibbs Exchange 1% 214 Blueridge / Phibbs Exchange / Vancouver TO 210 Upper Lynn Valley / Vancouver 2% 253 Caulfield / Vancouver / Park Royal TO 253 Caulfield / Vancouver / Park Royal 2% 28 Cap University / Phibbs Exchange / Joyce Stn TO 232 Grouse Mountain / Phibbs Exchange 2% 252 Inglewood / Vancouver / Park Royal TO 250 Horseshoe Bay / Dundarave / Vancouver 1% 254 British Properties / Park Royal / Vancouver TO 246 Lonsdale Quay / Highland / Vancouver 1% 255 Dundarave / Cap University TO 246 Lonsdale Quay / Highland / Vancouver 1% 258 UBC / West Vancouver TO 252 Inglewood / Vancouver / Park Royal 1% C11 Eagle Cliff / Snug Cove TO 257 Horseshoe Bay / Vancouver Express 1% Don’t know 9%

36 Priority 3: Make existing bus service more direct • The #239 Cap University / Park Royal (28% among high frequency users vs. 3% low) and #246 Lonsdale Quay / Highland / Vancouver (25% among medium frequency users vs. 6% low) were the two routes most often as needing to be more direct, followed by #229 Westlynn / Phibbs Exchange / Lonsdale Quay.

Which North Shore bus route(s) could be Make existing bus service more direct made more direct? Total 6% 6% 10% (n=108) 7% 5% 13% 239 Cap University / Park Royal 15% 34% 31% 19% 246 Lonsdale Quay / Highland / Vancouver 13% 229 Westlynn / Phibbs Exchange / Lonsdale 12% Quay 210 Upper Lynn Valley / Vancouver 8% 55% 55% 58% 211 Seymour / Phibbs Exchange / Vancouver 8%

228 Lynn Valley / Lonsdale Quay 8%

Total (n=203) North Vancouver West Vancouver 253 Caulfield / Vancouver / Park Royal 8% (n=159) (n=44) 214 Blueridge / Phibbs Exchange / Vancouver 6%

8 - 10 out of 10 4 - 7 out of 10 230 Upper Lonsdale / Lonsdale Quay 6% 1 - 3 out of 10 DK 240 15th Street / Vancouver 6%

Base: North Shore transit users who rated the importance of 250 Horseshoe Bay / Dundarave / Vancouver 6% making existing bus service more direct as 8, 9 or 10 out of 10. n=108. 236 Grouse Mountain / Lonsdale Quay 6% 212 Deep Cove / Phibbs Exchange 5%

37 Other 22% Priority 4 - Improve the travel time for existing bus routes

• The fourth most important priority (rated 8 – 10 out of 10 by 58%) is to improve travel times for existing bus routes. • The route most needing improved travel time is the #239 Cap University / Park Royal, with 20% selecting this route, (higher among high frequency users – 35% vs. 7% medium and 13% low), followed by #230 Upper Lonsdale / Lonsdale Quay (13%), #210 Upper Lynn Valley / Vancouver and #240 15th Street / Vancouver with 12% respectively.

38 Priority 4: Improve the travel time for existing bus routes

Improve bus the travel time for existing Which bus route(s) need travel time bus routes improvements?

6% 6% 1% Total 8% 8% 11% (n=107) 239 Cap University / Park Royal 20% 30% 28% 40% 230 Upper Lonsdale / Lonsdale Quay 13% 210 Upper Lynn Valley / Vancouver 12% 240 15th Street / Vancouver 12%

56% 58% 246 Lonsdale Quay / Highland / Vancouver 10% 45% 242 Upper Lonsdale / Vancouver 10% 241 Upper Lonsdale / Vancouver 9% 212 Deep Cove / Phibbs Exchange 7% Total (n=203) North Vancouver West Vancouver (n=159) (n=44) 228 Lynn Valley / Lonsdale Quay 7% 229 Westlynn/ Phibbs Exchange / Lonsdale Quay 7% 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK 250 Horseshoe Bay / Dundarave / Vancouver 7% 290 Deep Cove 7% 211 Seymour / Phibbs Exchange / Vancouver 6% Base: North Shore transit users who rated the importance of improving us travel time for existing bus routes as 8, 9 or 10 232 Grouse Mountain / Phibbs Exchange 6% out of 10. n=107. Other 6% Don’t know 17%

39 Priority 5: Provide direct bus service between North Shore Neighbourhoods

Provide direct bus service between • The suggestion of providing direct bus service North Shore Neighbourhoods between North Shore neighbourhoods which 5% 6% 1% currently do not have direct service is 13% 10% 23% important or very important to just under half of North Shore residents (48%).

35% 39% 20% • The top four suggestions are for direct service between: Deep Cove/Parkgate Village and Edgemont - (29%), Deep Cove/Parkgate Village and Central Lonsdale/Lions Gate Hospital - 56% (17%), West Lynn/Lynn Valley Centre and 48% 45% Edgemont - (17%) and Lower Lonsdale/Lonsdale Quay and Forest Hill/ Grouse Mountain/Cleveland Dam – (16%). Total (n=203) North Vancouver West Vancouver (n=159) (n=44) • The neighbourhoods most requested for direct bus service include Capilano/Capilano Mall, 8 - 10 out of 10 4 - 7 out of 10 Deep Cove/Parkgate Village, Edgemont and 1 - 3 out of 10 DK Central Lonsdale/Lions Gate Hospital.

Base: North Shore transit users who rated the importance of providing direct bus service between North Shore neighbourhoods that currently do not have them as 8, 9 or 10 out of 10. n=92.

40 Priority 5: Provide direct bus service between North Shore Neighbourhoods Between which North Shore neighbourhoods would you like direct bus service?

Between And Total (n=92)

Edgemont 29% Deep Cove / Parkgate Village Central Lonsdale /Lions Gate Hospital 17% Shopping Centre Capilano / Capilano Mall 11% Capilano / Capilano Mall 8% Deep Cove / Parkgate Village Shopping Centre 8% Edgemont Forest Hill/ Grouse Mountain /Cleveland Dam 5% Central Lonsdale /Lions Gate Hospital 3% Edgemont 17% West Lynn/ Lynn Valley Centre Deep Cove / Parkgate Village Shopping Centre 6% Forest Hill/ Grouse Mountain /Cleveland Dam 16%

Lower Lonsdale/ Lonsdale Quay Dollarton 6% including the SeaBus Capilano / Capilano Mall 6% Central Lonsdale / Lion’s Gate Hospital 2% Capilano / Capilano Mall 12% Horseshoe Bay including the Central Lonsdale /Lions Gate Hospital 8% Ferry Terminal Edgemont 6%

41 Priority 5: Provide direct bus service between North Shore Neighbourhoods

Between which North Shore neighbourhoods would you like direct bus service?

Between And Total (n=92)

Deep Cove / Parkgate Village Shopping Centre 11% Ambleside/ Park Royal Shopping Centre Central Lonsdale /Lions Gate Hospital 2% Capilano / Capilano Mall 2% Central Lonsdale /Lions Gate Hospital 7% Lynnmour/ Capilano University Deep Cove / Parkgate Village Shopping Centre 7% Deep Cove / Parkgate Village Shopping Centre 7% Pemberton Heights Capilano / Capilano Mall 7% Capilano / Capilano Mall 2% Forest Hill/ Grouse Mountain /Cleveland Dam Central Lonsdale /Lions Gate Hospital 2% North Lonsdale Capilano / Capilano Mall 7% Capilano / Capilano Mall Edgemont 6% Caulfield / Eagle Harbour Deep Cove / Parkgate Village Shopping Centre 6% Keith Lynn/ Park and Tilford Shopping Centre Dollarton 6% Maplewood/Lower Lynn/ Phibbs Exchange Edgemont 6% Chartwell Panorama/ British Properties Central Lonsdale /Lions Gate Hospital 3% Upper Lynn Capilano / Capilano Mall 2% Don’t know 28% 42 Priorities 6, 8, 9. Priority 6. Bus service more reliable and Priority 8. Increase frequency of SeaBus on-time 7% 5% 5% 7% 6% 12% 14% 13% 17% 21% 19% 26% 33% 22% 33% 31% 25% 34%

48% 53% 48% 49% 45% 28%

Total (n=203) North Vancouver West Vancouver Total (n=203) North Vancouver West Vancouver (n=159) (n=44) (n=159) (n=44) 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK

Priority 9. More bus stops with a shelter • Having more reliable and on-time service was rated as an important change among just under 4% 3% 6% half (48%) of North and West Vancouver 17% 15% residents. 27%

• Likewise, 48% rated increasing SeaBus frequency 36% 40% 20% as an important change, although North Vancouver residents are more motivated by this potential change than West Vancouver residents. 42% 41% 47% • Just over 40% rate increasing the number of bus stops with a shelter as having an important influence on their decision to use the North Total (n=203) North Vancouver West Vancouver (n=159) (n=44) Shore Transit System. 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK 43 Priority 7: Operate the bus service later into the night • Having the bus service run later into the night is the seventh most important priority, rated 8 – 10 out of 10 by 53%. • The #246 and #239 were the routes most commonly cited as needing later service. The #211, #214 and #240 routes were also mentioned, albeit half as frequently. For which bus route should the hours be Operate the bus service later into the extended ? (Single Response) night Total 4% 7% 4% (n=96) 20% 16% 19% 246 Lonsdale Quay / Highland / Vancouver 14%

239 Cap University / Park Royal 9% 23% 22% 28% 211 Seymour / Phibbs Exchange / Vancouver 5%

214 Blueridge / Phibbs Exchange / Vancouver 5%

th 53% 54% 50% 240 15 Street / Vancouver 5% 250 Horseshoe Bay / Dundarave / Vancouver 4%

253 Caulfield / Vancouver / Park Royal 5%

Total (n=203) North Vancouver West Vancouver 210 Upper Lynn Valley / Vancouver 3% (n=159) (n=44) 212 Deep Cove / Phibbs Exchange 3%

8 - 10 out of 10 4 - 7 out of 10 241 Upper Lonsdale / Vancouver 3% 1 - 3 out of 10 DK 242 Upper Lonsdale / Vancouver 3% Base: North Shore transit users who rated the importance of operating the bus service later into the night as 8, 9 or 10 out 258 UBC / West Vancouver 3% of 10. n=96. Other 7%

44 Don’t know 4% Priorities 10, 11. Priority 10. More bus stops with a map and schedule information about that route 1% 1% 1% 24% 25% 20%

• The suggested potential changes to 37% the transit system which were rated 36% 36% the least important were to increase the number of bus stops with a map 39% 38% 42% and schedule information (Important to 39%) and increase the number of Total (n=203) North Vancouver West Vancouver bicycle lockers at bus exchanges (n=159) (n=44) (Important to just 13%). 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK

Priority 11. More bicycle lockers at bus exchanges

7% 5% 13%

50% 50% 53%

29% 31% 23% 13% 14% 11%

Total (n=203) North Vancouver West Vancouver (n=159) (n=44) 8 - 10 out of 10 4 - 7 out of 10 1 - 3 out of 10 DK 45 Appendix Demographics

46 Demographics

Total Unweighted Weighted Age/Gender (Unweighted) (n=568) (n=590) (n=878) % % % M 16-34 7 15 6 M 35-54 26 19 26 M 55+ 20 14 22 F 16-34 5 16 5 F 35-54 26 20 25 F 55+ 17 16 17

Total What mode of transportation Weighted Unweighted (Unweighted) do you use most often to (n=590) (n=568) (n=878) travel to work, school or your % % % other frequent trips?

SOV 43 27 41 Rideshare 13 10 13 Transit 31 47 34 Walk 6 7 6 Cycle 6 7 6 Others 2 2 1

47 Demographics

Total In which of the following Unweighted Weighted (Unweighted) municipalities do you (n=568) (n=590) (n=878) live? % % % North Vancouver – City 11 9 6 North Vancouver – District 17 14 9 West Vancouver 7 5 3 Bowen Island 1 1 0.5 Lions Bay 0.4 0.2 0.1

Vancouver 51 53 59 Burnaby 13 19 22

• North Vancouver survey participants are identified as residing in either North Vancouver - City, or North Vancouver - District.

• West Vancouver survey participants are identified as residing in one of the following: Bowen Island, Lions Bay, or West Vancouver (including Horseshoe Bay).

48 Demographics

How may motor vehicles including cars, Unweighted Weighted trucks, vans and motorcycles are currently (n=568) (n=590) insured for use by members of your % % household? 0 23 16 1 46 51 2 23 25 3+ 8 9

Do you have access to a car, van, or truck for Unweighted Weighted your own use either as a passenger or a (n=568) (n=590) driver on a regular basis? % %

Yes 75 81 No 25 19

49 Demographics

Unweighted Weighted What is your present employment status? (n=568) (n=590) % %

Employed <30 hours per week 14 14 Employed >30 hours per week 61 64 Student 6 7 Retired 11 8 Not employed 4 3 Homemaker 3 3

Which of the following best describes your Unweighted Weighted total household income before taxes for (n=568) (n=590) 2009? % %

Under $35,000 17 16 $35,000 to under $65,000 21 23 $65,000 to under $95,000 19 20 $95,000 or over 28 27 Don’t know 15 14

50 Appendix Survey

51 Appendix – Survey

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