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A&E Network 3 Lifetime Television 55 ABC Family 4 Logo 56 Adult Swim 5 MavTV 57 The Africa Channel 6 Military Channel 58 AMC 7 Military History Channel 59 Ricardo Seguin Guise AmericanLife Network 8 MTV: Music Television 60 Publisher Animal Planet 9 MTV Tr3s 61 Anna Carugati BabyFirstTV 10 Group Editorial Director BBC America 11 mun2 62 Nat Geo WILD 63 Mansha Daswani BET 12 Executive Editor BIO 13 National Geographic Channel 64 Kristin Brzoznowski Boomerang 14 Nick at Nite 65 Managing Editor Bravo 15 Nick Jr. 66 Cartoon Network 16 Nickelodeon 67 Simon Weaver Online Director Chiller 17 Nicktoons 68 CMT 18 Outdoor Channel 69 Phyllis Q. Busell Art Director Comedy Central 19 Ovation TV 70 Cooking Channel 20 OWN: Oprah Winfrey Network 71 Kelly Quiroz Create TV 21 Sales and Marketing Manager Oxygen 72 Crime & Investigation Network 22 PBS World 73 Erica Antoine Cole Current TV 23 Business Affairs Manager Planet Green 74 Discovery Channel 24 Cesar Suero Playhouse Disney 75 Discovery en Español 25 Sales and Marketing Coordinator Discovery Familia 26 Qubo Channel 76 Discovery Health 27 RFD-TV 77 Disney Channel 28 Retirement Living TV 78 Disney Junior 29 Science Channel 79 Disney XD 30 Sí TV 80 DIY Network 31 Sleuth 81 Documentary Channel 32 Smithsonian Channel 82 Ricardo Seguin Guise President E! Entertainment Television 33 SOAPnet 83 FamilyNet Television 34 ¡Sorpresa! 84 Anna Carugati FEARnet 35 Executive VP and Spike 85 FitTV 36 Group Editorial Director Sprout 86 Food Network 37 Mansha Daswani FUEL TV 38 The Style Network 87 VP of Strategic Development FX 39 Sundance Channel 88 G4 40 Syfy 89 World Screen Galavisión 41 TBS 90 © 2010 WSN INC. GSN 42 TeenNick 91 1123 Broadway, #1207 Hallmark Channel 43 TLC 92 New York, NY 10010 HDNet 44 TNT 93 Phone: (212) 924-7620 HD Theater 45 Travel Channel 94 Fax: (212) 924-6940 HGTV 46 truTV 95 HISTORY 47 No part of this publication can TV Guide Network 96 HISTORY en Español 48 be used, reprinted, copied or stored TV Land 97 The Hub 49 in any medium without the publisher’s authorization. IFC 50 TV One 98 Investigation Discovery 51 USA Network 99 For a free subscription to ION Life 52 VH1 100 our newsletters, please visit Lifetime Movie Network 53 WE tv 101 WorldScreen.com/pages/newsletter Lifetime Real Women 54 WealthTV 102 Planet Green One Discovery Place, Silver Spring, MD 20910, U.S.A. Tel: (1-240) 662-2000 Fax: (1-240) 662-1483 website: PlanetGreen.com Fact File LAUNCH DATE: June 4, 2008. OWNERSHIP: Discovery Communications. GENRE: Advancing the conversation on sustainability with an eye on the future. TARGET DEMOGRAPHIC: Adults 18-54. REACH: 55 million homes on Comcast, RCN, Cablevision, Verizon FiOS, DIRECTV, DISH Network, Cox Communications, Time Warner Cable. REVENUE MODEL: Advertising and affiliate fees. SENIOR EXECUTIVES: Laura Michalchyshyn, President & General Manager, Planet Green, Discovery Health & FitTV Jeff Hasler, Senior VP, Development & Production Rob Jacobson, Senior VP, Marketing Dan Russell, VP, Programming & Scheduling Chris Finnegan, VP, Communications & Public Affairs Laura Giacalone, VP, Integrated Marketing & Partnerships Ken Rother, VP, Interactive, Planet Green & TreeHugger.com Programming Strategy ACQUIRED TO ORIGINAL RATIO: Original: 75 percent. Acquired: 25 percent. SIGNATURE BRANDS: Future Food , The Fabulous Beekman Boys , Wa$ted! , Operation Wild. ON THE RECORD: DAN RUSSELL, VP, PROGRAMMING & SCHEDULING How do you schedule the channel from morning through late night, Monday through Sunday? There is a big change taking place. Since launch we have been programming in an eight-hour wheel from 6 p.m. to 2 a.m. and then it turns around. The programming has been almost entirely original. We have moved to a full 24-hour schedule with dayparts. Since the second part of 2009 we have been acquiring aggressively. We are going to move to having about 70 percent of programming original or co-productions and the rest acquired, which is very big change. We are continuing to evolve. Our viewers do not only define themselves as green. They are inter - ested in sustainability and advocacy and moving the human race forward. Green might be seen as a fad, but sustainability is forever. In keeping with that, our prime-time slot is branded Verge and it showcases mavericks, misfits and innovators who are helping the planet to the verge of a better tomorrow. Our Saturday night slot called Reel Impact offers feature documentaries.

Are you acquiring content from the international market? We have acquired a large amount of international programming. Most of the 75 hours of prime-time shows that we have bought are international, from Europe and Canada. These include a number of acquisitions from U.K. companies, including Passion ( Nature Inc. ), Digital Rights Group ( Big Chef Takes On Little Che f ) , Outright ( Blood, Sweat & Takeaways and Blood, Sweat & T-Shirts ) and BBC ( Pursuit Of Happiness and Rich, Famous & Homeless ). We bought The Woman Who Stops Traffic from Fremantle. We acquired the first season of Conviction Kitchen from Canada’s Cineflix and bought the second season, as well as an option to produce a U.S. version. We are also co-producing The World’s Greenest Houses with Cineflix. We have acquired 15 to 20 feature documentaries over the past 10 months, many of them from the international market.

Are you buying second-run content from within the U.S.? One series that we acquired second-run is called 30 Days , from Shine (18 hours). We also bought the first two seasons of Living With Ed second- run from Brentwood Communications but will produce the third season as an original series.

What is your approach to commissioning new productions from U.S. producers? We bought the first two season of Living With Ed second-run but will produce the third season as an original series. We are also making the original series Operation Wild with Greif Co. Other new productions are Future Food , a co-production with Gala Films, and The Fabulous Beek - man Boys , produced by World of Wonder.

Do you have any blocks or slots you are looking to fill? We are absolutely open for business. Our prime-time slots are naturally a priority because that’s where our advertising revenue comes from, but we are also interested in daytime and fringe. We are looking for characters. Nonfiction programming is about strong characters. We are looking for programs that feature big characters with a strong desire to effect change. We have a new program called The Kamen Code , produced by Rad - ical Media, about the inventor Dean Kamen, that would illustrate this, as would Conviction Kitchen or Blood, Sweat & Takeaways . Making Contact PITCH ROUTE: Acquisitions: Clarissa Peine, [email protected], 240-662-6369; Erin Pant, [email protected], 240-662-2187. Development: Leigh Ashurst, [email protected], 240-662-2147; Marty Coffou, [email protected], 212-548-5598. MARKET SCHEDULE: NATPE, MIPTV, MIPCOM, Realscreen, Hot Docs, BANFF, Toronto International Film Festival.