Year in Review 2014 FACTS & FIGURES OPEL MOKKA More information about Opel: Weitere Informationen über Opel: opel.com opel.de For media: Für Journalisten: media.opel.com media.opel.de Social Media: https://www.facebook.com/Opel https://www.youtube.com/opel http://twitter.com/opel http://instagram.com/opelofficial https://plus.google.com/+Opel https://www.facebook.com/OpelDE https://www.youtube.com/opelde http://twitter.com/opel http://instagram.com/opelofficial https://plus.google.com/+Opel http://www.opel-blog.com/ If you have any questions, please contact: Bei Fragen wenden Sie sich bitte an: Ulrich Weber +49 61 42 77 22 79 [email protected] Rainer Rohrbach +49 61 42 77 28 22 [email protected] Nico Schmidt +49 61 42 77 83 25 [email protected] Alexander Bazio +49 61 42 77 29 14 [email protected] This document was produced by Opel Corporate Communications, February 2015 Dieses Dokument wurde produziert von Opel Corporate Communications, Februar 2015 Layout | Gestaltung: www.designkultur-wiesbaden.de INDEX INHALT AT A GLANCE – 2014 5 ÜBERBLICK – 2014 5 SECTION I: COMPANY KAPITEL I: DAS UNTERNEHMEN Management Board 7 Geschäftsführung 7 Heritage 8 Tradition 10 Innovations 12 Innovationen 14 Awards 17 Auszeichnungen 17 Opel Locations in Europe 18 Opel-Standorte in Europa 18 SECTION II: VEHICLES 21 KAPITEL II: FAHRZEUGE 21 SECTION III: PRODUCTION KAPITEL III: PRODUKTION Production by Country and Plant 32 Produktion nach Ländern und Werken 32 Vehicle Production by Model 33 Fahrzeugproduktion nach Modellen 33 Powertrain Production 33 Motoren- und Getriebeproduktion 33 SECTION IV: NEW VEHICLE REGISTRATIONS KAPITEL IV: NEUZULASSUNGEN Highlights 34 Highlights 34 New Vehicle Registrations by Country 35 Neuzulassungen nach Ländern 35 Top Ten Markets in Europe 35 Die Top-Ten-Märkte in Europa 35 New Vehicle Registrations by Model 36 Neuzulassungen nach Modell 36 Top Ten Brands 36 Top-Ten-Marken 36 Passenger Car Market Shares 36 Pkw-Marktanteile in Europa 36 Top Ten Models 37 Top-Ten-Modelle 37 Top Ten Commercial Vehicles By Brand 37 Top-Ten-Nutzfahrzeuge nach Marken 37 ADAM ROCKS AT A GLANCE – 2014 ÜBERBLICK – 2014 Opel – the company Opel – das Unternehmen Opel is one of Europe’s largest automakers. It Opel, einer der größten europäischen Automobil- was founded in 1862 by Adam Opel in Rüsselsheim, hersteller, wurde im Jahr 1862 von Adam Opel in Germany. Opel and its British sister brand Vauxhall Rüsselsheim gegründet. Die Marke verkauft sell over one million vehicles annually. In 2014 zusammen mit ihrer britischen Schwestergesell- this made it the third-largest passenger car brand schaft Vauxhall jährlich mehr als eine Million Fahr- in the European Union. Opel is conducting the zeuge und war damit im Jahr 2014 die drittstärk- largest model offensive in its history and will ste Pkw-Marke in der Europäischen Union. Opel introduce 27 new vehicles and 17 new engines by befindet sich in der größten Modelloffensive 2018. The brand has entered new segments with seiner Geschichte und wird bis 2018 insgesamt vehicles such as the compact Mokka SUV, the 27 neue Fahrzeuge und 17 neue Motoren auf small lifestyle ADAM and the elegant Cascada den Markt bringen. Mit Fahrzeugen wie dem kom- convertible. pakten SUV Mokka, dem Lifestyle-Kleinwagen ADAM und dem eleganten Cabrio Cascada hat Headquartered in Rüsselsheim, the company has Opel neue Segmente besetzt. 11 plants and four development and test centers in eight European countries. Opel employs around Das Unternehmen mit seiner Zentrale in Rüssels- 34,500 people in Europe, with more than 16,500 heim hat elf Werke und vier Entwicklungs- und in Germany. Opel and Vauxhall are present in Testzentren in acht europäischen Ländern. Opel over 50 countries. In 2014 Opel/Vauxhall sold beschäftigt europaweit rund 34.500 Mitarbeiter, 1.095 million passenger cars and light commercial davon mehr als 16.500 in Deutschland. Opel und vehicles worldwide. Vauxhall sind in über 50 Ländern vertreten. Im Jahr 2014 wurden weltweit 1,095 Millionen Opel/ The Opel Group GmbH was established effective Vauxhall-Pkw und leichte Nutzfahrzeuge verkauft. July 1, 2014 as a sister company of Adam Opel AG. This new company is responsible for Opel/Vaux- Mit Wirkung zum 1. Juli 2014 wurde die Opel Group hall as well as all other GM operations in Europe. GmbH gegründet – als Schwestergesellschaft der The Opel Group Management Board and Chairman Adam Opel AG. Sie bündelt die Verantwortung Dr. Karl-Thomas Neumann are also based in Rüssels- für Opel/Vauxhall sowie alle anderen Aktivitäten heim. The operative business of Adam Opel AG von GM in Europa. Die Geschäftsführung der remains unaffected by this reorganization. Opel Group unter der Leitung von Dr. Karl-Thomas Neumann hat ihren Sitz ebenfalls in Rüsselsheim. Das operative Geschäft der Adam Opel AG bleibt von der Neuorganisation unberührt. 5 OPEL INSIGNIA OPC Section I: Company Kapitel I: Unternehmen MANAGEMENT BOARD MEMBERS GESCHÄFTSFÜHRUNG Dr. Karl-Thomas Neumann GM Vice President, President Europe, Chairman of the Management Board, Opel Group GmbH Charlie Klein Ulrich Schumacher Vice President Vehicle Engineering, Europe Vice President Human Resources and Member of the Management and Labor Director, Opel Group GmbH, Board of Adam Opel AG Board Member Human Resources and Labor Director, Adam Opel AG, Speaker of the Management Board of Adam Opel AG Peter-Christian Küspert Peter Thom Vice President Sales and Aftersales, Vice President Manufacturing, Opel Group GmbH Opel Group GmbH Michael Lohscheller Katherine Worthen Vice President and Chief Financial Officer, Vice President, Purchasing and Supply Chain, Opel Group GmbH Europe, Member of the Management Board Opel Group GmbH Tina Müller Johan Willems Chief Marketing Officer and Vice President Communications, Member of the Managment Board Opel Group GmbH Opel Group GmbH 7 Section I: Company OPEL 4/20 PS SPORT-ZWEISITZER, 1930 OPEL HERITAGE OPEL LOOKS BACK ON A LONG COMPANY HISTORY. HERE ARE SOME KEY DATES: 1862 Adam Opel founds a company in Rüsselsheim to build sewing machines, laying the foundation for the future Adam Opel AG. One million sewing machines are built up to 1911. 1863 Opel’s first advertisement is published. 1865 The company hires its first apprentice. 1886 By entering the booming bicycle manufacturing business, Opel secures a second foothold for his company and an affordable form of mobility for his customers. In the following decades, Opel becomes the world’s largest bicycle producer. 1890 The first factory fire service is founded. 1899 “Opel Patent Motor Car, System Lutzmann” is the name given to the first Opel automobile. 1902 The first Darracq chassis are outfitted with Opel bodies in Rüsselsheim. The vehicles are marketed under the brand name Opel Darracq. 1906 The 1,000th Opel automobile leaves the factory. 1907 The first “workers’ committee” is founded; the first Opel works council starts its work. 1911 Opel builds the first aircraft engine. Foundation of a pension fund, the “Adam Opel Stiftung”, for the employee retirement pension plan. 1912 Opel celebrates its 50th anniversary. 1924 The first car built with assembly-line processes rolls out of the plant: the legendary 4/12 hp model, better known as the “Laubfrosch” or “tree frog”. 1928 The RAK rocket-propelled vehicle program begins: RAK 1 accelerates from zero to 100 km/h in just eight seconds on the Opel Racetrack. One month later, Fritz von Opel reaches a top speed of 238 km/h in the RAK 2 on the AVUS track in Berlin. 1929 General Motors acquires Adam Opel AG. 1930 Market launch of the Opel Blitz truck series. 1931 Opel is the first manufacturer to set up a customer service training center. 8 1935 Opel becomes the first German carmaker to manufacture 2002 Production starts at Opel’s new state-of-the-art facility more than 100,000 vehicles per year. in Rüsselsheim. 1937 Opel observes its 75th anniversary. The company focuses 2007 Opel expands further in Central and Eastern Europe: start of on automobile manufacturing, selling its bicycle production. production in St. Petersburg, Russia. 25th anniversary of the Corsa. 1939 For the fourth consecutive year, Opel is the largest automaker in Europe. 2009 The ten millionth Opel from Zaragoza rolls off the assembly line – an especially thrifty Corsa ecoFLEX 1.3 CDTI. 1946 The first postwar Opel, a 1.5-ton Blitz truck, is built. The production of “Frigidaire” household refrigerators 2010 After staying with GM, the company is restructured and together commences in Rüsselsheim. with the employees decides on a plan for the future. The 16 millionth Opel vehicle “Made in Rüsselsheim” leaves the plant. 1950 The Opel plant in Rüsselsheim destroyed during the war is completely rebuilt. 2011 The 1.5 millionth vehicle made in Gliwice is an Opel Astra ecoFlex. 1962 Opel celebrates its 100th anniversary. 2012 The company celebrates its 150th anniversary. The 500 000th Opel opens the plant in Bochum, Germany. Insignia rolls off the assembly line at the Rüsselsheim plant. Inauguration of the new engine plant in Szentgotthard, Hungary. 1963 Production starts at Ellesmere Port car plant in the U.K. Announcement of an alliance with PSA Peugeot Citroën. 1966 Inauguration of the component plant in Kaiserslautern. 2013 Extensive product offensive; investments total four billion euros. Opening of the Opel test center in Dudenhofen. Opel enters new market segments with vehicles like the 1968 Presentation of the Opel GT with the advertising slogan compact Mokka SUV, the small lifestyle ADAM, the elegant “Only flying is better”. Cascada convertible and the sporty Insignia Country Tourer. 1972 For the first time Opel offers a Diesel engine. It has its debut 2014 Laying of the foundation stone for a new engine development with 60 PS, 2.1 liter in the new Opel Rekord D. and test center on the Rüsselsheim premises with a 210 million euro investment.