Collins/Arapaho TOD & Innovation District Rezoning Initiative

Block Party and Online Survey Summary of Responses June-July 2019

Document Table of Contents

Click on the links below to go to each section

Section 1 Block Party Participant Results

– Notes Summary

– Block Party Photos

– Additional Comments

Section 2 Keypad Polling Results

– Data Response Tables

Section 3 Block Party Participant Survey

– Open-Ended Comments

Section 4 Online Survey Results

– Illustrative Images

– Open-Ended Comments

Section 1 Block Party

Participant Results

Innovation District Block Party is a big success!

Block Party Background As part of its Rezoning Initiative for the Collins-Arapaho TOD and Innovation District, the City of Richardson held an Innovation District Block Party on June 13 and 14, 2019. The event was held outdoors on the City-owned property at 1302 E. Collins, in the District along Duck Creek. An evening session on Thursday was held from 6:30 to 8:30 p.m. and a lunch session was held Friday from 11:00 a.m. to 1:00 p.m.

The Innovation District Block Party had three primary objectives: • Engage a wide range of people in the discussion about the future of the District; • Gain input from participants that is relevant to the rezoning effort underway now; and • Use creative approaches to help everyone imagine opportunities for the future of this area.

The Block Party was a collaboration between the City of Richardson, the consultant team hired for the Rezoning Initiative (Kimley-Horn, Inc., Strategic Community Solutions LLC and Jacobs) and the Better Block Foundation.

The Block Party included nine stations where participants could talk to staff and consultants and then provide feedback and input on various aspects of the rezoning. The stations were designed to be interactive as well as informative. To demonstrate a different future for the area, Better Block constructed a ‘pop-up’ trail along Duck Creek, with two bridges across

P a g e | 1 it. The demonstration also included tables, chairs and hammocks for relaxing along the creek.

Participants could try out the demonstration open space area, and could also play a variety of games provided, enjoy music by The Special Edition Band and purchase food and drink from local food trucks. At registration, participants received a ‘passport’ which was stickered at each of the stations the participant visited. The completed passports were returned and entered into a drawing for twenty gift cards.

All the activities described above were available to participants on Thursday night and Friday at lunchtime. On Thursday evening, a presentation was made about the project and its objectives. Keypad polling was used to gain input from the group gathered at that time. Results – Participation Turnout was great! A total of 373 people participated in the Block Party, with 252 joining on Thursday night and 121 participating on Friday. Participants completed and returned 197 passports.

At registration, participants used dots to mark an aerial photograph indicating where they lived and worked. The dots placed on the map show that 83 participants work in the District and 10 live here. Results – Ideas Shared at Stations Each station generated a large number of ideas and comments – so many that a new set of maps were printed for the Friday session. The details of these station ideas are provided here in the following subsection. Among the highlights:

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Moving Around The District • All the major streets in and around the District were marked as routes where participants would bike or walk. • Concern was expressed about speed on Greenville and other aspects of safety, particularly for cyclists and pedestrians. • Suggestions were made for the use of pedicabs, electric scooters, shuttle buses and trolleys. • Trail extensions were proposed. An extension of the Duck Creek trail north of Collins, to connect to Greenville and Eastside, was particularly desired. • Street improvements were also proposed.

Duck Creek Opportunity Site The top four attractions people would like to see along Duck Creek are:

Exhibit 1: Top Duck Creek Attractions

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The four development types people think should be along Duck Creek are:

Exhibit 2: Top Duck Creek Development Types

Greenville Avenue Opportunity Site

The five residential development building types that are most appropriate in the area along Greenville Avenue are:

Exhibit 3: Top Greenville Residential Types

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DART Arapaho Station Opportunity Site The four things that represent the best fit for the area around the DART station are:

Exhibit 4: Best Fit Around the DART Station

The top four activities people would like to see near the DART station are:

Exhibit 5: Top Activities Around the DART Station

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Industrial Core These are the five building finishes that would do the most to improve the physical appearance of the industrial core of the Innovation District:

Exhibit 6: Top Building Finishes in the Industrial Core

Living and Working These two types of live-work space are most appropriate in the District: Exhibit 7: Most Appropriate Live-Work Types

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Particular types of live-work space are appropriate in different parts of the District. Block Party participants overall thought that the five live-work types were appropriate as shown below.

Concept 1. 33% of Block Party participants Traditional design, thought this design was appropriate with an office or most places in the District, 25 thought shop downstairs it was appropriate just along Greenville and bedrooms Road and 24% thought it was upstairs. appropriate everywhere in the District.

Concept 2. 41% of Block Party participants Contemporary unit thought this design was appropriate with studio space most places in the District and 40% downstairs and thought it was appropriate everywhere bedrooms upstairs. in the District.

Concept 3. 32% of Block Party participants Rowhouse design, thought this design was appropriate but with business everywhere in the District and 22% spaces included on thought it was appropriate most places the ground floor. in the District.

On the other hand, 24% of participants thought it was not appropriate in the District.

Concept 4. Ground 34% of Block Party participants floor businesses, thought this design was appropriate just near the DART Station. But 47% residential units of participants thought it was not above, mod. appropriate in the District. density. Concept 5. 25% of Block Party participants separate business thought this design was appropriate Spaces and housing just near the DART Station. But 26% units, in the same of participants thought it was not high-density urban appropriate in the District. building.

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Employment and Startups In the view of Block Party participants, the four top things that will help an existing business succeed are: • Parks, trails and pedestrian infrastructure • Improved appearance of streets • Resources for building improvements and modernization • More retain and shopping opportunities in the area.

The four things that Block Party participants felt will be most beneficial to startups are: • More traditional office space • More activity centers • More multimodal transportation • Alternative office space

Welcome to a Future Trail Ideas for the Duck Creek trail include: • Dog parks • Park benches under shade trees • Trail extensions connecting this area to other parts of town • A range of active recreational courts or equipment • Land of tolerance and diversity • Concern to prevent teen crime and theft • Restaurants and entertainment Results – Keypad Polling Keypad polling is a technique for obtaining input or feedback from a group of participants. It uses hand-held keypads and wireless technology to poll all participants at once. The polling is immediate and anonymous. The results are projected on the screen so participants can immediately see the results. As a result, all participants can quickly gain a sense of the group’s degree of agreement and the extent to which an individual’s own perspective is shared by other group members. This technique summarizes the responses from all group members to specific questions, so it complements the individual comments received through other participation techniques, such as open-ended question and answer sessions.

A keypad polling exercise followed the presentation on Thursday night. About 110 people participated. The polling showed that Block Party participants represent the wide range of interests people have in the District, and that many participants come here very frequently, with half the participants saying they are here ‘nearly every weekday’.

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Participants identified improving the look and feel of the District’s streets and entrances as the idea that is most important to making the District a better place to work and own a business. Improving technology infrastructure and creating an identity are also rated as very important.

All the activities suggested by the polling questions would cause participants to come to the District more often. The activities that would be most likely to bring people here are special events and places to eat and drink, at both Arapaho Station and Duck Creek. The rezoning initiative can modify the area’s zoning so these activities are more likely to locate here. The full report on the keypad polling is in Section 2 of this document. Results – Additional Comments Comment sheets were provided at registration so anyone who wanted to provide additional comments could do so. Eight people provided these comments. Their specific comments can be found in the subsection below. Some of the ideas shared are: • Plant trees along the trails to encourage people to bike and walk. • Provide many types of housing in this area. • Decrease Greenville to one lane and reduce speeds. • Consider drainage implications downstream of any changes made to this stretch of Duck Creek. • Add art, artists and events to the area. Results – Post-Event Feedback After the Block Party, an online survey was used to ask all participants for feedback about the event. Those who responded were extremely positive! 47% of respondents thought the Block Party was ‘fantastic’ and another 47% thought it was ‘enjoyable’, for a total of 94%! The remaining respondents thought the Block Party was OK; no one said they didn’t enjoy it. A full report on this feedback is available in Section 3 of this document.

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Block Party Participant Results Notes Summary

Innovation District Block Party June 13, 2019 – June 14, 2019

Station 0: Registration “Where Am I?”

• Yellow dots = “Where I Live” (10 in-district, 107 out-of-district) • Blue dots = “Where I Work” (83 in-district, 72 out-of-district) P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 0: Pop-Up Trail “Welcome to a Future Trail” • Land of tolerance and diversity (DiDi) • Extend Duck Creek Trail to north of Collins to connect to Greenville, East Side… • Dog park • Park benches under shade trees • And this ✓ • Dog park! • Yes • Grass seats • Bushes • Lighting • Tennis • Walking trails w/ places to sit and enjoy outdoors • 110%✓ agree • This • This! • Water stops for people and dogs! • More aquatic animals • Picnic tables or somewhere to sit at lunch • Bounce house • A place where you can walk your dog • Lighting / Dog park • More food trucks • Yeah! • More food trucks • Happy hour hangouts!✓ • Yes • Mini golf! • I like it the way it is. • Love the hammocks but foresee problems such as teen make out sessions and theft. Benches along the trails are nice, we need more. Permanent/inventive workout for all ages and health issues. Frisbee golf and sandpits-volleyball. Horseshoes. Cornhole. Art walk games. Walk trail to DART rail/businesses. Restaurants w/ bars – not bar and grill backing into trails. • Ice cream • Lots and lots of shade -> trees • Trees and a walk/bike trail • A pond • B-ball hoops • Ping pong table • Frisbee golf • Frisbee golf course! • Lots of shade trees • More entertainment • More shade trees • Sand volleyball court

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 1: District Vision “The District will be the premier tech hub in Texas. To achieve this the District will…” “10 Main Strategies to achieve the District Vision” “Project Timeline” • No comments

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 2: Moving Around the District (Thursday) “Put your dots by the routes you would most use for walking or biking” “How would you improve mobility around or add routes to the District?” • Blue dots = “Bike Routes You Would Use” (173 in-district, 86 out-of-district) • Red dots = “Walking Routes You Would Use” (280 in-district, 92 out-of-district)

• Better timing on lights on Glenville • Add International Parkway walk/bike • Pedicabs • Electric scooters • Extend useable Duck Creek Trail past Collins to East Side area. Otherwise it’s a trail to nowhere. • Reduce speeds on✓ Greenville (unsafe) – north of Main Street • More trees for shade • Also keep existing trees!✓✓ • Bike rider safety at intersections (Collins/75) • Work w/ DART to improve Campbell and Arapaho bus timing. • Rebuild Glenville Dr. • Improve sidewalk conditions✓ • Trail on Glenville road/walking✓✓ • Walk and bikeway for all of Duck Creek— avoid cars! ✓

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 2: Moving Around the District (Friday) “Put your dots by the routes you would most use for walking or biking” “How would you improve mobility around or add routes to the District?” • Blue dots = “Bike Routes You Would Use” (89 in-district, 17 out-of-district) • Red dots = “Walking Routes You Would Use” (102 in-district, 10 out-of-district)

• Continue dev. north of Collins to Greenville • Continue dev. North of Collins • Shuttle buses around district • Proper urban grid • Some block size too big • Go north Collins to Greenville • Trolleys • Bike lanes need protection from fast cars • Need a walking bridge or a (flashing) light at trail from Mark Twain to Huffines Trail on Plano Road at Larkspur. • Put landscaped trail along both sides of creek. • If you are commuting via bike = discount on DART • Connectivity to activity centers (parks, restaurants, etc.) • Please consider to extend Duck Creek development north of Collins to Greenville connection • Connections to Main Street/downtown area • Recommend Gateway Bridge at Collins/75 for bikes/walking

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 3: Duck Creek Opportunity Site (Thursday) “What attractions would you like to see along Duck Creek?” “What should development look like along Duck Creek?” • Purple dots = “The four things you think would get the most people out along Duck Creek” (dot count from left-to-right, top-to-bottom: 14, 59, 48, 46, 71, 67, 109, 30, 128) • Extend Duck Creek Trail to/towards Greenville. It should not necessarily end at Collins! • Shade trees everywhere • Trees for shade

• Yellow dots = “The four development types you would most like to see along Duck Creek” (dot count from left-to-right, top-to-bottom: 11, 10, 152, 147, 56, 20, 9, 132, 64) • Open/clean water fountains (three dots next to comment) • No more apts (+1) • Small homes • Like Bishop Arts

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 3: Duck Creek Opportunity Site (Friday) “What attractions would you like to see along Duck Creek?” “What should development look like along Duck Creek?” • Purple dots = “The four things you think would get the most people out along Duck Creek” (dot count from left-to-right, top-to-bottom: 5, 14, 24, 17, 30, 28, 41, 25, 68) • Dog/pet clean-up stations

• Yellow dots = “The four development types you would most like to see along Duck Creek” (dot count from left-to-right, top-to-bottom: 8, 9, 68, 43, 21, 14, 9, 54, 26) • No comments

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 4: Greenville Ave Opportunity Site (Thursday) “What residential building type is appropriate for Greenville Avenue?” • Blue dots = “The five types of residential development that you think would be most appropriate for the Greenville Avenue corridor in terms of form, masses, and materials” (dot count from left-to- right, top-to-bottom: 60, 59, 73, 14, 64, 18, 14, 49, 3, 33, 52, 18, 12, 21, 51, 29, 11, 19, 1, 83)

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 4: Greenville Ave Opportunity Site (Friday) “What residential building type is appropriate for Greenville Avenue?” • Blue dots = “The five types of residential development that you think would be most appropriate for the Greenville Avenue corridor in terms of form, masses, and materials” (dot count from left-to- right, top-to-bottom: 20, 28, 30, 4, 27, 9, 2, 17, 3, 21, 11, 15, 19, 19, 20, 15, 6, 3, 2, 53)

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 5: DART Station Opportunity Site (Thursday) “Is this a good fit around the Arapaho Center Station?” “What activities would you like to see at Arapaho Center Station?” • Orange dots = “The five types of residential development that you think would be most appropriate for the Greenville Avenue corridor in terms of form, masses, and materials” (dot count from left-to-right, top-to-bottom: 33, 7, 17, 22, 110, 198, 74, 123) • Yellow dots = “The four activities that would get you to come to Arapaho Center Station (dot count from left-to-right, top- to-bottom: 17, 91, 28, 41, 18, 95, 20, 22, 29, 43, 110, 70)

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 5: DART Station Opportunity Site (Friday) “Is this a good fit around the Arapaho Center Station?” “What activities would you like to see at Arapaho Center Station?” • Orange dots = “The five types of residential development that you think would be most appropriate for the Greenville Avenue corridor in terms of form, masses, and materials” (dot count from left-to-right, top-to-bottom: 7, 4, 10, 10, 56, 99, 27, 48) • Yellow dots = “The four activities that would get you to come to Arapaho Center Station (dot count from left-to-right, top- to-bottom: 18, 22, 21, 18, 16, 32, 9, 14, 15, 14, 49, 12)

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 6: Industrial Core (Thursday) “What building style is appropriate for the Industrial Core?” • Orange dots = “The five building finishes that you believe will best improve the physical appearance of the Industrial Core” (dot count from left-to-right, top- to-bottom: 21, 18, 23, 33, 90, 17, 8, 1, 26, 55, 103, 25, 85, 11, 90, 93)

• Leeds cert please!

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 6: Industrial Core (Friday) “What building style is appropriate for the Industrial Core?” • Orange dots = “The five building finishes that you believe will best improve the physical appearance of the Industrial Core” (dot count from left-to-right, top- to-bottom: 15, 9, 6, 20, 38, 18, 3, 2, 17, 15, 63, 12, 52, 7, 35, 23)

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 7: Living and Working (Thursday) “What type of live-work design is appropriate for the District?” “Where would this live-work option fit in the District?”

• Red dots = “The two live-work developments that would be most appropriate for the District.” (dot count from left-to-right, top-to-bottom: 25, 14, 69, 3, 10, 33, 20, 25, 52, 49) • Blue dots = “The area(s) that would best suit the depicted live-work design.” (dot count from left-to- right, top-to-bottom: 4, 83, 43, 11, 55, 3, 61, 31, 15, 17, 8, 9, 41, 20, 14, 2, 12, 10, 9, 10, 42, 7, 4, 39, 4, 70, 3, 2, 16, 32)

• Makerspace • Allow people to live above their light industrial shop. (+1) • Any of the bottom images but add shade-trees, awnings, and space for patios. (two blue dots) • Christar owns 1500 International Parkway. It’s too much space for the company (non-profit). I wish part of the building could be bought by the city, demolished and turned into park or nature area. • I see a lot of large-scale for-rent residential ideas. These only reinforce wealth concentration toward institutional owners (REITs), while the supply of industrial homes for purchase remains stagnant/limited. P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 7: Living and Working (Friday) “What type of live-work design is appropriate for the District?” “Where would this live-work option fit in the District?”

• Red dots = “The two live-work developments that would be most appropriate for the District.” (dot count from left-to-right, top-to-bottom: 4, 8, 24, 0, 11, 12, 19, 9, 37, 15) • Blue dots = “The area(s) that would best suit the depicted live-work design.” (dot count from left-to-right, top-to-bottom: 9, 18, 5, 9, 9, 1, 44, 33, 7, 27, 7, 11, 9, 8, 10, 2, 3, 7, 6, 3, 25, 3, 7, 4, 0, 22, 1, 5, 29, 17)

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 8: Employment/Startups (Thursday) “What would encourage you to start a business in the District?” • Yellow dots = “The four things that you believe will benefit existing businesses in the area” (dot count from top-to-bottom: 34, 18, 15, 50, 13, 41, 69, 15, 77, 54, 11, 19, 70, 10, 27, 59) • Green/Eco Credits/Offsets • Tax incentive for property improvements that enhance aesthetics

• Purple dots = “The four things that you believe will be most beneficial to startups in the area” (dot count from top-to- bottom: 102, 36, 109, 73, 167, 37, 95, 49) • Affordable large (50”) mtg space • ARTS Businesses encouraged • More digital startups • City based wifi—like Fort Collins did • Dog park • Affordable housing (low-wage workers need homes) • A recession! Rents become affordable, engineers are unemployed and tinkering.

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

Station 8: Employment/Startups (Friday) “What would encourage you to start a business in the District?” • Yellow dots = “The four things that you believe will benefit existing businesses in the area” (dot count from top-to-bottom: 16, 3, 15, 10, 1, 28, 20, 11, 47, 15, 7, 3, 21, 5, 13, 31) • MORE Housing. Housing area is limited. (two yellow dots)

• Purple dots = “The four things that you believe will be most beneficial to startups in the area” (dot count from top-to- bottom: 47, 13, 48, 26, 3, 14, 58, 33) • Need a bike/walk connection to West Richardson/UTD.

P.O. Box 830309, Richardson, TX 75083 972-744-4100

Block Party Participant Results Block Party Photos

Innovation District Block Party June 13, 2019 – June 14, 2019

Block Party Photos:

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100 Innovation District Block Party June 13, 2019 – June 14, 2019

P.O. Box 830309, Richardson, TX 75083 972-744-4100

Block Party Participant Results Additional Comments

Section 2 Keypad Polling Results

Innovation District Block Party – Keypad Polling Results

As part of its Rezoning Initiative for the Collins-Arapaho Innovation District, the City of Richardson held an Innovation District Block Party on June 13 and 14, 2019. The event was held at the City-owned property at 1302 E. Collins, in the District along Duck Creek. An evening session on Thursday was held from 6:30 to 8:30 p.m. and a lunch session was held Friday from 11:00 a.m. to 1:00 p.m. Keypad polling was used as one of the tools for gaining input during the Thursday evening session. This report explains this technique and presents the results of the polling. Keypad Polling Keypad polling is a technique for obtaining input or feedback from a group of participants. It uses hand-held keypads and wireless technology to poll all participants at once. The polling is immediate and anonymous. The results are projected on the screen so participants can immediately see the results. As a result, all participants can quickly gain a sense of the group’s degree of agreement and the extent to which an individual’s own perspective is shared by other group members. This technique summarizes the responses from all group members to specific questions, so it complements the individual comments received through other participation techniques, such as open-ended question and answer sessions.

A keypad polling exercise followed the presentation on Thursday night. There were 111 active participants. Each person could choose whether to respond to any individual question, so the results provided here show the percentage responses of those participants who responded to that questions. Participant Background Participants were asked to indicate the way in which they are most involved in the Innovation District. Responses to this question show that the Block Party participants include people with a diverse range of interests and reasons for involvement in the District. Exhibit 1 shows that the largest share of participants are property or business owners in the District. But this share is just under 30% of the participants. Richardson residents living more than walking distance away from the District were 27% of participants. Residents living within walking distance were 23% of participants. Other groups – employees in the area, DART station users, business customers, and other interested people – were also represented among the participants but at lower levels. This self-reporting of

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interests supports the conclusion that the input received at the Block Party does reflect the ideas and concerns of the wide range of Innovation District stakeholders.

Exhibit 1: I am most involved in the District as:

7.41% A property or business owner

An employee working in the area 29.63% A customer of area businesses 26.9% A user of the Arapaho DART station

A resident in walking distance of the area 6.5% A Richardson resident living further from the area 4.6% An interested person not described 23.1% above 1.9%

The second keypad polling question asked how often a participant spent time in the District. Exhibit 2 shows that participants spend a great deal of time here. Half the participants say they spend time nearly every weekday in the district. This implies that, in addition to business and property owners and employees spending most weekdays here, a notable share of the Richardson residents who came to the Block Party also spend time here most weeks. This response suggests that a substantial share of these residents are in the District often enough that they can be actively involved in supporting new initiatives here, and can be champions for change and progress.

Page | 2 Exhibit 2: I currently spend time in the District:

9.3%

5.6% Nearly every weekday 5.6% Nearly every weekend Once or twice a week Once or twice a month 50.5% 15.9% Only to get to the DART station Only for special events Once in awhile

11.2%

1.9%

A small percentage of the Block Party participants come to the Innovation District infrequently. Only 15% of respondents say they come here ‘only for special events’ or ‘once in awhile’.

Making the District Better for Business The first series of keypad polling questions identified a series of possible actions that could make the Innovation District a better place to work or own a business. The responses to these ideas are presented in Exhibit 3 below.

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Exhibit 3: How important are these ideas to make the District a better place to work or own a business?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Improve the look and feel of the District’s streets and entrances

Improve the District’s technology infrastructure

Create a strong identity or brand for the District

Reduce auto traffic congestion in the District

Help property owners update or enhance their buildings

Provide resources for entrepreneurs and start‐up businesses

Make it easier to get around the District by bike or on foot

Very Important Somewhat Important Somewhat Unimportant Very Unimportant I’m Not Sure

Most participants agreed that all of these are important. When the responses of ‘very important’ and ‘somewhat important’ are combined, the issue with the lowest level of interest, ‘reduce auto traffic congestion in the District’ still rates almost 79% support. The more notable aspects of these responses are the issues that are ranked ‘very important’. Over 82% of respondents felt that it was ‘very important’ to ‘improve the look and feel of the District’s streets and entrances. This level of interest should be reflected in the rezoning ordinance’s approach to entries, streetscape and way-finding. Two-thirds of respondents believe it is ‘very important’ to ‘improve the District’s technology infrastructure’, and 62% believe it is ‘very important’ to ‘create a strong identity or brand for the District’. The rezoning initiative can assist with these issues, but action by the property owners, the Richardson Chamber of Commerce and others will be needed to address these concerns.

Activities to Attract People The last group of keypad polling questions asked participants about possible activities in the District and asked if they would get the person to come to the District at least once a month. Since the earlier questions showed that many participants come to the District more often than that now, the question was verbally modified to ask whether the activity would get the person to come to the District more often than they do now. Exhibit 4 presents these results.

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Exhibit 4: Would these activities get you to come to the District at least once a month?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Special events and festivals Places to eat and drink at Arapaho Station Places to eat and drink along Duck Creek Easier connection from the DART Station More shopping options Places where I could both live and work Art or entertainment at Arapaho Station More places for outdoor or fitness activities Business networking activities More residential options More co‐working options

Definitely Maybe Probably Not Definitely Not I’m Not Sure

Almost everyone (98%) agreed that ‘special events and festivals’ would ‘definitely’ or ‘maybe’ get them to come to the District more often, and almost 80% said this would ‘definitely’ get them to come more often. The next two activities relate to places to eat and drink. More of these places along Duck Creek would ‘definitely’ or ‘maybe’ get 93% of participants to come to the District more often, and places at Arapaho Station would ‘definitely’ or ‘maybe’ get 91% of participants to come to the District more often.

The two activities with the lowest ‘definitely’ response – ‘more residential options’ and ‘more co-working options’ imply a change in the participants’ overall work or housing choices. So it may not be surprising that participants with current connections to the District see these options as less likely to get them to come to the District more frequently. But even the responses of ‘probably not’ and ‘definitely not’ for these activities are quite low, at about 20%.

These responses suggest that the availability of these additional options would all help to bring people to the District more often. As the rezoning initiative continues, changes in use and other provisions should encourage this wide range of activities in the District.

Page | 5 Keypad Polling Results Data Response Tables Appendix: Data Response Tables The tables below provide the actual percentage responses for the keypad polling questions discussed above.

I am most involved in the District as: A property or business owner 29.6% An employee working in the area 6.5% A customer of area businesses 4.6% A user of the Arapaho DART station 1.9% A resident in walking distance of the area 23.1% A Richardson resident living further from the area 26.9% An interested person not described above 7.4%

I currently spend time in the District: Nearly every weekday 50.5% Nearly every weekend 1.9% Once or twice a week 11.2% Once or twice a month 15.9% Only to get to the DART station 5.6% Only for special events 5.6% Once in awhile 9.3%

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How important are these ideas to make the District a better I’m place to work or Very Somewhat Somewhat Very Not own a business? Important Important Unimportant Unimportant Sure Improve the look and feel of the District’s 82.2% 16.8% 1.0% 0.0% 0.0% streets and entrances Improve the District’s technology 66.0% 27.0% 3.0% 1.0% 3.0% infrastructure Create a strong identity or brand for 62.1% 27.2% 9.7% 0.0% 1.0% the District Reduce auto traffic congestion in the 61.2% 17.5% 16.5% 4.9% 0.0% District Help property owners update or enhance 58.7% 29.8% 6.7% 1.9% 2.9% their buildings Provide resources for entrepreneurs and 53.8% 37.5% 7.7% 1.0% 0.0% start-up businesses Make it easier to get around the District by 44.9% 38.3% 9.3% 7.5% 0.0% bike or on foot

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Would these activities get Definitely Maybe Probably Definitely I’m you to come to the District Not Not Not at least once a month? Sure Special events and festivals 79.6% 18.4% 1.9% 0.0% 0.0% Places to eat and drink at 71.6% 19.6% 6.9% 0.0% 2.0% Arapaho Station Places to eat and drink along 69.9% 23.3% 5.8% 1.0% 0.0% Duck Creek Easier connection from the 60.0% 21.9% 15.2% 1.9% 1.0% DART Station More shopping options 55.4% 32.7% 7.9% 1.0% 3.0% Places where I could both live 51.5% 30.7% 10.9% 5.0% 2.0% and work Art or entertainment at 50.5% 33.3% 14.1% 2.0% 0.0% Arapaho Station More places for outdoor or 48.0% 38.2% 11.8% 1.0% 1.0% fitness activities Business networking activities 46.1% 37.3% 12.7% 2.9% 1.0% More residential options 39.6% 39.6% 12.9% 6.9% 1.0% More co-working options 30.4% 43.1% 15.7% 5.9% 4.9%

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Section 3 Block Party

Participant Survey

Block Party Participant Feedback

As part of its Rezoning Initiative for the Collins-Arapaho Innovation District, the City of Richardson held an Innovation District Block Party on June 13 and 14, 2019. The event was held at the City-owned property at 1302 E. Collins, in the District along Duck Creek. An evening session on Thursday was held from 6:30 to 8:30 p.m. and a lunch session was held Friday from 11:00 a.m. to 1:00 p.m. A total of 371 people participated in the Block Party and generated a great deal of input about the future of the District. Online Survey Methodology After the party, the City emailed participants and invited them to take an online survey to provide feedback about the event. SurveyMonkey was used to deliver an online survey to participants. The survey was available from June 19, 2019 through July 14, 2019. During that time, 62 event participants provided comments. The results reported here reflect the Block Party participants who chose to respond to the online survey. The results for quantitative questions are discussed below. Some of the open-ended comments received through the survey are quoted in this report; all open-ended comments are provided in the appendix. Overall Survey Results As Exhibit 1 shows, most of the people who provided feedback about the Block Party had not been involved in the Innovation District initiatives before. Only 14.5% of respondents have been involved with the task forces instrumental in creating the direction for the project. As a result, these respondents’ support for the ideas shared at the Block Party is particularly notable since it comes from people who weren’t already involved or invested in them.

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Exhibit 1: How active have you been with the Innovation District Project?

This is my first 14.5% involvement

I came to workshops last year 27.4% 58.1% I've been involved in task forces and activities

Overall, the feedback about the Innovation District Block Party was extremely positive! Almost all the respondents (93.5%) said they thought it was either ‘fantastic’ or ‘enjoyable’. None of these respondents said they ‘didn’t enjoy it’.

Exhibit 2: Overall, how did you like the Innovation District Block Party?

0.0%

6.5%

Fantastic! 46.8% Enjoyable OK 46.8% Didn't enjoy it

The open-ended comments about the event were similarly positive. Frequently used words to describe the event included: creative, interesting, informative, interactive and fun.

People found that it was easy to share ideas and opinions at the Block Party. Over 75% of respondents said it was ‘very easy’ – a great indication that the City’s

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design of the event was successful in engaging and gaining input from participants.

Exhibit 3: How easy was it for you to share your ideas and opinions?

0.0% 3.2%

6.4% Very easy 14.5% Somewhat easy Somewhat difficult Very difficult 75.8% Not applicable

Some of the comments about the ease of expressing ideas and opinions related to the event’s logistics. Several people commented that the stations with charts were too close together, so it was crowded or there were lines waiting to provide input. Feedback on Specific Block Party Activities Exhibit 4 shows feedback about specific aspects of the Block Party. Of the activities offered at the Block Party, the ‘presentation and live polling’ received the largest share of ‘fantastic’ responses. Over 80% of respondents felt this aspect of the Block Party was either ‘fantastic’ or ‘enjoyable’. In fact, almost all these activities were ‘fantastic’ or ‘enjoyable’ to over 70% of respondents. The ‘passport/gift card drawing’ and the ‘food trucks’ were ‘fantastic’ or ‘enjoyable’ to over 60% of respondents. The ‘games’ had the lowest response of ‘fantastic’ or ‘enjoyable’, but this is partly because almost half of the respondents (48%) said they didn’t do them.

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Exhibit 4: How did you like these parts of the Block Party?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Presentation and Live Polling

Comment Boards

Visiting with friends, neighbors, coworkers

Duck Creek Trail Demonstration

Band

Passport/gift card drawing

Food Trucks

Games

Fantastic! Enjoyable OK Didn't Enjoy It Didn't Do This Part

Most open-ended comments were very positive about these activities. Some felt that the boards at stations were confusing, or wanted more opportunity to ask questions. A few comments related to the food trucks – in general, asking for a wider variety of food options.

The demonstration of possible activities for the Duck Creek trail – organized by the Better Block Foundation – was very well-received. Exhibit 5 reports the responses by participants who responded to the online survey. All but about 3% of respondents would like to see improvements like those shown in the demonstration. About half the respondents are interested in some of the improvements, while about a third of the respondents would like to see all of these improvements, and 15% of respondents would like to see even more amenities than were demonstrated at the Block Party.

Many of the open-ended comments about Duck Creek were very supportive of moving forward – such as “this was a creative way to display what the creek could look like”. A few were less supportive – “I looked at the amenities closely, but many of them don’t look very practical when we get a big flood”.

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Exhibit 5: What did you think about the Duck Creek Demonstration?

0.0% 3.4% I would like to see all those ideas implemented

15.5% I would like to see some of those ideas implemented 32.8%

I would like to see more Trail amenities than the demonstration showed I would like to see something else along Duck Creek 48.3% I don't think we should focus efforts on changing Duck Creek

The activities offered at the Block Party were designed, in part, to reflect activities that could occur in the Innovation District if property owners had more flexibility in the use of their parking lots. These survey responses, shown in Exhibit 6 below, show very strong support for this flexibility. Over 70% of respondents said ‘definitely yes’ when asked whether these parking areas should be used for ‘places for walking or other exercise’, ‘patios or other outside dining’ or ‘outside seating areas’. When the ‘definitely yes’ and ‘probably yes’ responses are combined, over 90% of respondents supported all of these activities in existing parking areas. This support is also reflected in the open-ended comments.

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Exhibit 6: Should property owners in the District be able to use their existing parking areas for activities like those at the block party?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Places for walking or other exercise

Patios or other outside dining

Outside seating areas

Temporary or permanent parks

Food truck parks

Definitely yes Probably yes Probably not I'm not sure

Future Involvement Block Party participants are very interested in continuing to be involved with this project. Half of the respondents said it was ‘extremely likely’ they would come to the next workshop and almost 40% more were ‘very likely’ to come. None of the respondents said they were ‘not so likely’ or ‘not at all likely’ to come to the next workshop.

Exhibit 7: How likely are you to attend our next Community Workshop for the Innovation District?

0.0% 0.0%

11.3% Extremely likely Very likely 50.0% Somewhat likely 38.7% Not so likely Not at all likely

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The last question on the online survey asked if people wanted to share any other comments. Common responses were: “great job!” and “keep going!”. One suggestion was to eliminate all non-essential zoning requirements and let innovation take its own course. A few people suggested better advertising for the next event. Overall, the comments showed that the Innovation District Block Party achieved its objectives of engaging a wide range of people, gaining input from them, and helping everyone imagine opportunities for the future of this area.

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Block Party Participant Survey

Open Ended Comments

Appendix: Open-Ended Comments Two of the online survey’s nine questions gave respondents the opportunity to write open-ended comments. Four more questions provided the option of adding open-ended comments to elaborate on the quantitative response provided. Some of these quotes have been used in the report to illustrate common ideas or unique suggestions. This appendix includes all of the open-ended comments received through the online survey. They are presented in the order of the questions. They have not been edited or spell-checked.

Participant Feedback on Innovation District Block Party -- Open-Ended Comments What word or short phrase best describes the Innovation District Block Party? Fun and Informative Interesting and informative Exciting and progressive Made me proud of my city Festive and participatory Innovative Fun Looking forward. Hot Very well done Creative intimate Creative Innovative? Communicative Interactive! fun Interesting Informative Disappointing Great Fun Fun way to convene citizens, the city, and key stakeholders Surveying Well done!

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Enlightening Innovative Greatness!! informative informative and inclusive Community excitement Eye opening interesting Fun goal oriented Interactive, high energy Poorly advertised Engaging fun Pointless Participatory Successful Provides direction connection to the citizens. Great information and appreciate the city for wanting our feedback. Nice Informative and energizing Informative An informative and entertaining get together. Telecomm Corridor 2.0 Comprehensive and fun Fun Very well thought out Informative Interactive Interactive Informative exciting excellent location for the event Engaging Interesting Informative Neat

How did you like these particular parts of the Block Party?

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The information board stations were a bit cramped for space, with all the people there. Comment forms that could be filled out and turned in at each station, to allow the crowd to keep flowing, might produce more comments. In any case, putting the writing area at a standing/wheelchair level rather than a couple feet off the deck is more conducive to responsiveness as well. The dots for survey responses were a great idea. Please keep the momentum on this project going Might get more people to attend if it was on a Saturday morning and/or a few directional signs off 75/throughout the community. Still a great turnout for a first time event, but just thoughts. Although the band was doing great, it made it hard for me to hear what the people presenting in each station had to say. I think the band should have been placed elsewhere or the presentation board should have been placed elsewhere so people can maneuver around freely and be able to hear what others have to say. Also the stickers cause a lot of trash, so having recycling bins everywhere would have helped. This was very informative and interesting. I would have liked more food choices with the trucks. I would certainly come to another one. I didn't see anything innovative about the project. The proposed zoning enhancements seem pretty meaningless - just make the huge, out-of- proportion buildings a little bigger? Need a trash can close to the comment boards so we can easily discard the sticker papers We arrived just in time for the presentation, and then ending up chatting with folks for quite a bit after, so didn't have the time to take part in many of the activities. I enjoyed the "festive" feel and COR succeeded in communicating important topics and information. Wished there were more food trucks, other than that everything was well done. Thank you. Hopefully more food truck choices will join inn. The Duck Creek Trail was nice, but would have liked to see the trail design. Where the trail connects. Everyone from the city was very nice and engaging and made you feel welcome. I am so encouraged that the City of Richardson values and is requesting citizen participation. Makes me love Richardson even more! A well planned event with all aspected covered nicely. Visual preference studies are super hard to pull off properly. In this case, it seems like you were polling more for materials rather than form, but I wasn’t sure. Personally, and as a planner, I’d rather poll for form than materials. Given the new state law forbidding cities to control materials, you may want to re-poll for form and uses at an event in the future.

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Trash cans needed for stickers passed out at display board, also booths were a little too close together. It felt super tight. But I really enjoyed the process and seeing all the options and getting to vote! Since I arrived late I missed a great deal of the presentation. I like the idea of what you are planning to do with the space. I didn't see where extra traffic and parking was addressed. That is a concern. The concept of your block party was nice but I never saw any explanation of the block party sign or and advertising about what who it was for and what it concerned. A neighbor found out about it and told me. Really well presented event The polling and boards did not ask questions in a way that would help make tough decisions. It was just gathering data to back up what you already were going to do. Free food would have been nice! Did not realize the presentation and live polling was going on until it was too late to join in. I primarily came for the presentation to learn about this project. It was informative but I was disappointed there was no opportunity for questions. This is an effective com[lement to focus groups. The fare at the food trucks didn't appeal to me, so I ate when I got home. I liked having the band as background music. The comment board/activities were a great way to get community input. I didn't see a staffer at the Duck Creek Trail to sticker my passport, but I thought the demonstration was effective. I took lots of photos of the comment board and presentation/live polling and I brought my passport to work because I think my agency should emulate your approach. I think it would be a great idea to have food trucks in the area on a regular basis. Maybe once a week or at least once a month. I enjoyed the comment boards and stickers. It was a simple way to gather the public's opinion. Some of the stations were kind of confusing on what y'all were wanting us to give input on. Band was good but just a little bit too loud. Should have a keg of beer there and you'll get more brain storming! The spacing of the boards on the breezeway was a little difficult to maneuver with so many people trying to place stickers at once. It was crowded around the comment boards with too much waiting. Need more help and room to spread out at the boards. I brought a group of cyclists from BFRs Green Bunny Ride on Thursday night, but we arrived as the presentation finished; I was going to come back Friday but realized there would be no presentation. I met a lot of other bicyclists there and had a good time. Was disappointed that the

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Duck Creek Trail was simply a mock-up and couldn't ride on it... though I'm not quite sure what I expected...

I really enjoyed hearing the different presentations and putting on my comment stickers. It made me feel like I am part of the community. I have worked in Richardson for 25 years and this is the first time that I felt like I was helping with planning the growth of where I spend the majority of my week. I didn't participate in the games, because my coworkers wouldn't do them with me, but they looked fun. The band was great! It was good to have the food trucks and the hot dog truck was good, but I would have liked the pizza truck or something else. Needed vegetarian food truck options! How easy was it for you to share your ideas and opinions? Lines to comment were sometimes long. Writing space was difficult to access, and too many people at each station to allow for time to comment. Loved the visuals and stickers - it was very interactive. Stickers on boards are not meaningful input. There was no discussion at the electronic voting. I liked the placing of the dots, as it made it simple to get people's points across. However, the layout of the first seven survey boards made it a very congested area that was difficult to move around in. It was difficult to see or take ones time with the different options, and I didn't want to bother with adding a separate option to the bottom of the board because it was so crowded. I get the idea of polling, and I’ve used that method in the past. I would have give more space and time toward collecting words and ideas. Immediacy is great I added a few comments but the common area was really low and difficult to write and crouch the same time However, I must say I oppose the Duck Creek Trail expansion through this area. Leave it to the snakes and mosquitoes...

What did you think about the Duck Creek Trail Demonstration? Anything we can do to improve our trails is a win. I've always wished I could walk and bike along the creek from Plano/Arapaho to Collins/Glenville. The one time I tried to do it in its current condition, I sprained my ankle. :( So the idea of a paved walking/biking trail is very appealing to me.

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This was a creative way to display what the creek could look like. Hike/bike and minimal activity along the creek. Without the new residential to create massing, business people wont utilize but the hike/bike makes it usable. A couple stretch and crossings would be okay Please don't paint the grass. There are probably enough environmental pollutants in that industrial area as it is. For any improvements to succeed, they will need to make meaningful connections between residents and amenities. I would stick to the bare bones at the beginning until people start using it and eventually improve it to something like Katy Trail. I like the idea of additional trails, but would prefer to see those energies/funds applied toward developing and updating the existing buildings in order to draw new businesses and provide a more appealing aesthetic to the area. It's a neat idea, but I do not see it as a priority for the area. I'm not sure hammocks are the best option for the Duck Creek trail, as it is exposed to weather and they will get nasty very quickly. I frequently use the existing Duck Creek multi-use trail and would love to see it extended to or near the DART station. Having the amenities described would make it even better. It’s exciting to see how the area will be updated, lots of great ideas. Thank you all for your hard work. Creative people, especially, need time outside. Please invest in Duck Creek Pooling, bike trails, benches, flowers... all on the right track. It was really shocking to be able to relax in those chairs down by the creek and little bridge ON THE BACK SIDE OF THE INDUSTRIAL AREA. very interesting! Now that you see it down there, it seems like such a waste to never have used it before.

I would like to see it extended to Greenville Ave. You guys are on the right track. The trail would be great as well as bridges for access from both sides. Need to have as many shade trees as possible. All other amenities are useless without shade. Plus I’d like more consistent trails throughout the city for bike and walking. - in the shade please with trees and safety. more trees, places to sit and lighting The part of Duck Creek I saw looked like a drainage ditch, not a creek, so I think the area would need to be enhanced with walking paths, park benches, more trees, etc. to make it feel like something. Would love to see more trees along our trails. It is too hot in Texas! I didn't look at the amenities closely, but many of them don't look very practical when we get a big storm

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I think the Duck Creek Trail expansion is a terrible idea because it will involve crossing 9 lanes of Arapaho at grade... If it's even used it'll get someone killed. Should property owners in the district be able to use their existing parking areas for activities like those at the block party? Coffee stands? I don't even know why this is a question. More little round-abouts like the one on Presidential Drive with shade trees and places to sit would be lovely. If we don't remove parking minimums then there's almost no point in doing anything else in the district. Not much innovative or otherwise can be built if additional parking has to be accommodated. And by the time any meaningful change happens, the saturation of rideshare, multi-modal transit, and automated vehicles will more than compensate for any lack of parking. All unused parking is a complete waste. Please give property owners lots of freedom to use surface parking more affectively. It would be nice if their parking space was available but probably not during their business hours. Also they should not be responsible for keeping it clean. Right now there are no residences. Perhaps outdoor events can be restricted if adjacent to a residential building. And pop up parties! Music stages Study of unintended consequences should be conducted, but such activities should be tried. I'm in favor of anything that encourages foot traffic through the direction to make the area seem more lively. If parking areas are underutilized, then I think property owners should be allowed to repurpose them. I am more concerned with how the city would use public areas than with how the private owners use theirs areas. There's way too much parking in the area that needs to be used for something more constructive I'm all in favor of bicycling through there, just not the planned route across Arapaho. Do you have any other comments, questions, or concerns? Thank you for this opportunity. I'm very excited about the developments. Building along a creek could invite flooding risks. No

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Would be interested in hearing more about the marketing and branding of the area. You should look into inviting Richardson-based companies to have their employees attend as well. Great job! Great job!! Rather than micromanaging with a form-based code solution, I would recommend removing all non-essential zoning (i.e. no additional dirty industrial). The point of zoning was to separate residential from dirty industrial and we already have industrial there in the district. If we want innovation we have to allow all the other less-dirty uses to come in and do what they can with what's there. Anything else would just be marketing puffery.

We can suggest good adaptive reuse like Tyler Station but it's a difficult area to develop given the constraints. We have to make it as easy as possible without incentivizing institutional investment which usually damages placemaking efforts.

Why was this block party not set up at Arapaho Station? That seems like the obvious place to start. I know of people who tried to attend but couldn't find the location. I enjoyed the "pop up" atmosphere of the block party. It was a great balance of educating the community and gaining their feedback while bringing folks together for a fun event. Wish the city would also consider the plight of poor people and come up with innovative/sensitive ways to assist those in desperate circumstances. On Neighbors someone had called the police about a homeless man. He was taken into custody and all his belongings were left behind. Wish we could be more kindhearted. no I recommend better advertising of events like this in the future. Reliance on small road signs is not effective. Something like this warrants mail and digital communications as well as adverts in local establishments. I talked with Mayor Voelker for a long time about the innovation part of the Innovation District. Please include that aspect of this district in future events. It’s crucial that folks giving feedback understand that this is not just another business park. Also, no tech district I’ve ever visited has homes off in one corner and businesses elsewhere. They are all truly mixed use, and this should be also. A wide variety of residential types should be allowed throughout the district. This is the place to pilot small lot homes, live work units, clustered housing, loft style homes, etc.

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Also, please remove parking minimums and prioritize people over vehicles in every single aspect of design, both private and public. The front door of most ground floor uses (residential and commercial) should connect directly with the sidewalk and the street, without forcing people to walk through a parking lot.

Not at this time. Great job! Keep going ! Questions should ask people to prioritize between multiple appalling options not just what they like. Let’s get going Safety, lighting, trails, patios with weather accommodations when rain and cold, so it’s al season Timing is good for this initiative. Thought it was a very unique way to gain input from the community. Wish all public meetings were like this. I keep saying this but there needs to be a connection between this area and West Richardson. The Collins 75 bridge is supposed to be a bike route but very dangerous. I drive it everyday and sometimes I see people on bikes that look like they're about to get hit. I think it's a major safety issue and I think there needs to be connection between all the residents in West Richardson and the University of Texas at Dallas. I think the bridge should be something like the one in Addison and beltline and Midway. It could also be a gateway to the area from 75 Lots, but you'll need to contact me at [email provided] No thank you...

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Section 4 Online Survey Results

Innovation District – Online Survey Results

As part of its Rezoning Initiative for the Collins-Arapaho Innovation District, the City of Richardson held an Innovation District Block Party on June 13 and 14, 2019. The City also developed an online poll with similar questions so people who preferred to communicate electronically would have that option as well. This report explains this online survey technique, presents the results of the survey, and compares this input to the comments received at the Block Party and in a follow-up survey of Block Party participants. Online Survey Methodology The City and its consultants designed an online survey with questions that were similar to those asked at the Block Party stations and through the keypad polling at the Block Party. Images used to illustrate these questions are found in Appendix 1. SurveyMonkey was used to deliver the online survey to respondents. The survey was available from July 2, 2019 through July 14, 2019. The invitation was published in the July edition of the Richardson Today newspaper. It was announced on the City’s website, weekly in the Week-in-Review e-newsletter, through emails to people who registered but did not attend the Block Party, and through emails to people who had previously been involved or expressed an interest in the project. During that time, 321 respondents took the survey. The results for the survey’s quantitative questions are discussed below. Some of the open-ended comments received through the survey are quoted in this report; all open-ended comments are provided in Appendix 2. Respondent Background Respondents were asked to indicate the way in which they are most involved in the Innovation District. Responses to this question show that the Block Party respondents include people with a range of interests and reasons for involvement in the District. Exhibit 1 shows that the largest share of respondents are Richardson residents living more than walking distance away from the District. These respondents were 40% of the total. Residents living within walking distance were 34% of respondents. Property or business owners in the District were just under 9% of the respondents. Other groups – employees in the area, DART station users, business customers, and other interested people – were also represented among the respondents but at lower levels.

This self-reporting of interests shows that most of the online respondents (74%) were most involved in this District because they are Richardson residents. This compares to the Block Party, where 50% of participants came because they are

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Exhibit 1: I am most involved in the District as:

A property or business owner 4.1% 8.8% An employee working in the area 7.2% A customer of area 4.4% businesses 1.2% A user of the Arapaho 40.1% Center DART station

A resident in walking distance of the area

34.2% A Richardson resident living further from the area An interested person not described above

residents. District business and property owners are much less represented in the online survey (at 8.8%) than at the Block Party (29.6%). The other groups are represented at a similar level in both the Block Party and the online survey.

Among those who indicated they had another reason for interest in the Districts, comments included: “I run in that area daily”, “Interested in investing in a commercial space to use as residence and business location”, and “I work as a software developer in Plano, but I want to find a job near a DART station to make my commute better.”

The second survey question asked how often a respondent spent time in the District. Exhibit 2 shows these responses. About a quarter of respondents (26%) say they spend time nearly every weekday in the district. Almost as many respondents (24%) say they come here ‘once in awhile’. Many of the other respondents come here periodically – 23% said ‘once or twice a week’ and 16% said ‘once or twice a month’.

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Exhibit 2: I currently spend time in the District:

Nearly every weekday

Nearly every weekend

24.0% 25.9% Once or twice a week

Once or twice a month 2.8% 2.2% Only to get to the DART 6.3% station Only for special events 22.7% 16.1% Once in awhile

Online respondents spend significantly less time in the District than do the Block Party participants, of whom 50% said they were there ‘nearly every weekday’.

Finally, Exhibit 3 shows the respondents’ level of past involvement in the Innovation District project. Almost all of the respondents (89%) are becoming involved with the project for the first time through the online survey. This is good news to show that the survey is reaching new audiences; it also means that survey respondents do not have as much background on the work done so far and the reasons for the direction and focus at this time. Of the Block Party participants who responded to a follow-up satisfaction survey, only 58% said the Block Party was their first involvement with the Innovation District.

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Exhibit 3: How active have you been with the Innovation District project?

0.9% This is my first 2.2% involvement 7.9%

I participated in the June 2019 Block Party I came to workshops last year

89.0% I've been involved in task forces and activities

Zoning Entitlements Making the District Better for Business The first series of keypad polling questions identified a series of possible actions that could make the Innovation District a better place to work or own a business. The responses to these ideas are presented in Exhibit 4 below.

Exhibit 4: How important are these ideas to make the District a better place to work or own a business?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Improve the look and feel of the District’s streets and entrances Help property owners update or enhance their buildings

Make it easier to get around the District by bike or on foot

Improve the District’s technology infrastructure

Reduce auto traffic congestion in the District

Create a strong identity or brand for the District

Provide resources for entrepreneurs and start‐up businesses

Very Important Somewhat Important Somewhat Unimportant Very Unimportant I'm Not Sure

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Most respondents agreed that all of these actions are important. When the responses of ‘very important’ and ‘somewhat important’ are combined, the issue with the lowest level of interest – ‘create a strong identity or brand for the District’ – still rates a high level of almost 78% support. The more notable aspect of these responses is the issues that are ranked ‘very important’. Almost two-thirds (65%) of respondents felt that it was ‘very important’ to ‘improve the look and feel of the District’s streets and entrances’. This was also the top issue to the Block Party participants, though over 82% of them thought this was ‘very important’. This level of interest should be reflected in the rezoning ordinance’s approach to entries, streetscape and way-finding.

A majority of respondents believe it is ‘very important’ to ‘help property owners update or enhance their buildings’, ‘make it easier to get around the District by bike or on foot’ and ‘improve the District’s technology infrastructure’. Biking and walking are seen as a somewhat higher priority by survey respondents than by Block Party participants (53% said ‘very important’, compared to 45%). The rezoning initiative can assist with these issues, but action by the property owners, telecommunications companies and others will be needed to address these concerns.

Activities to Attract People The next survey question asked respondents about possible activities in the District and asked if these activities would get them to come to the District at least once a month. Exhibit 5 presents these results.

Almost everyone (over 90%) agreed on ‘places to eat and drink along Duck Creek’, ‘special events and festivals’ and ‘more shopping options’ as the activities that would ‘definitely’ or ‘maybe’ get them to come to the District at least once a month. Places to eat and drink along Duck Creek would ‘definitely’ get 68% of respondents to come to the District this often.

Activities at the DART station – ‘places to eat and drink’, ‘art or entertainment’ and ‘easier connection from the DART Station’ were somewhat less likely to attract respondents. However, there is still a high level of interest in these – between 65 and 75% of respondents say these would ‘definitely’ or ‘maybe’ get them to come to the District at least once a month.

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Exhibit 5: Would these activities get you to come to the District at least once a month?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Places to eat and drink along Duck Creek Special events and festivals More shopping options More places for outdoor or fitness activities Places to eat and drink at the DART Station Art or entertainment at the DART Station Easier connection from the DART Station Places where I could both live and work More residential options Business networking activities More co‐working options

Definitely Maybe Probably Not Definitely Not I'm Not Sure

Two of the activities with the lowest ‘definitely’ response – ‘more residential options’ and ‘more co-working options’ imply a change in the respondent’s overall work or housing choices. So it is not surprising that respondents with current connections to the District see these options as less likely to get them to come to the District more frequently. Since so many of the survey respondents are Richardson residents (rather than employees or business owners), it also makes sense that ‘business networking activities’ also has a low ‘definitely’ response and would be less likely to attract them to the District.

Compared to the Block Party participants, survey respondents are less likely to be attracted by these activities. The most popular item for Block Party participants would ‘definitely’ attract 80% of participants while the most popular item for survey respondents would ‘definitely’ attract only 68%. More survey respondents indicated that activities would ‘probably not’ or ‘definitely not’ attract them. Four activities received these responses from over 40% of survey respondents, while none of the activities received that level of ‘probably not’ or ‘definitely not’ from Block Party participants.

These results suggest that there is broad interest in the places to eat and drink along Duck Creek and in special events and festivals. The rezoning initiative can make it easier for these activities to occur here. Other activities appeal to particular segments of these stakeholders, so they should still be considered as

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well. Since so many activities were highly-valued by the Block Party participants, they should be considered even if the response from survey respondents is not as high.

Alternative Use of Parking Lots As Exhibit 6 shows, survey respondents clearly support other uses in the areas that are now parking lots in the District. Over 90% of respondents agreed (either ‘definitely yes’ or ‘probably yes’) with these alternative uses of that space. Outside dining received the strongest level of support, with 65% saying they definitely would support this and another 28% saying they probably would.

Exhibit 6: Should property owners in the District be able to use their existing parking areas for these activities?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Patios or other outside dining

Temporary or permanent parks

Places for walking or other exercise

Outside seating areas

Food truck parks

Definitely yes Probably yes Probably not Definitely not I'm not sure

Employment and Startups The next set of questions focused on efforts to help retain or expand employment and support startups in the District. These questions are similar to those asked at Station 8 of the Block Party.

Actions to Support Business Exhibit 7 shows the survey respondents’ sense of the actions that would be most important to help existing businesses succeed in the District. Over 90% of respondents said that ‘parks, trails, and pedestrian infrastructure’ and ‘improved appearance of streets’ were ‘very important’ or ‘somewhat important’. 68% said the ‘parks, trails, and pedestrian infrastructure’ was ‘very important’. Three

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actions were ‘very important’ or ‘somewhat important’ to between 80 and 90% of respondents. These are: ‘more retail and shopping opportunities in the area’, ‘resources for building improvements and modernization’ and ‘greater public safety presence’. Four of these five were the top actions identified by Block Party parti-

Exhibit 7: How important are these actions to help existing businesses succeed in the District?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Parks, trails and pedestrian infrastructure Improved appearance of streets More retail and shopping opportunities in the area Resources for building improvements and modernization Greater public safety presence A stronger district identity and branding More transportation options Tax incentives that encourage job creation Higher education opportunities/trade schools Shared resources for all area businesses More flexibility on codes More public‐private partnerships Joint marketing efforts and client/employee recruitment More housing options Business consulting and training A business association

Very important Somewhat important Somewhat unimportant Very unimportant I'm not sure

cipants as well. The two groups differ only on ‘greater public safety presence’, with 83% of survey respondents saying this is ‘very important’ or ‘somewhat important’. Block Party participants consider this to be fairly unimportant (ranking it 11th out of 15 activities in importance).

Actions to Support Startups Survey participants believe the top four things that will help startups in the District are:

1. More activity centers 2. More multimodal transportation 3. Affordable office space 4. More co-working space The images used to illustrate these items are found in Appendix 1.

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Exhibit 8 shows the support for each possible action. Block Party participants placed ‘more traditional office space’ at the top of the list, but also included activity centers, multimodal transportation and affordable office space in their top four.

Exhibit 8: What will help startups succeed in the District?

13.5% More activity centers 30.2% 82.5% More multimodal transportation 34.7% Affordable office space

More co-working space 41.6% 66.5% More educational opportunities

Financial and consulting assistance 46.5%

More housing options 62.5%

More traditional office space

Other Comments Survey respondents had a variety of other suggestions to help businesses and entrepreneurs. These included:

 “a lot of integrated green-space and emphasis on creating a beautiful area …”  “no apartments”  “having affordable child care options located inside the District”  “job creation by apprenticeship and buy local” All comments are provided in this report’s appendix.

Moving Around the District The next section of the online survey focused on issues related to mobility. These questions are similar to those asked at Station 2 of the Block Party.

Exhibit 9 shows a notable level of interest by survey respondents in adding to or improving the District’s pedestrian and bike routes. There is support (32% for bike and 43% for pedestrian) for improvement of all the routes on the list. Of the

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individual routes, Duck Creek enjoys the most support, with Arapaho Road and Greenville Avenue also supported by over 30% for bike improvements; Duck Creek is the only route with this level of support for pedestrian improvements.

Block Party participants were enthusiastic about bike and pedestrian improvements along all these routes.

Exhibit 9: Where would you like to see routes added or improved?

Bike Pedestrian Along all these routes 32.3% 42.6% Along Duck Creek 41.9% 37.3% Along Arapaho Road 32.8% 25.8% Along Greenville Avenue 31.3% 18.2% Along Glenville Drive 28.8% 15.8% Along Collins Boulevard 25.3% 17.2% Along Campbell Road 21.2% 18.7% Along Grove Road / Alma Road 20.2% 12.0% Along Apollo Road 19.2% 11.0% Along Plano Road 18.7% 18.7% Along Bowser Road 16.7% 9.1%

Individual comments on mobility from survey respondents included very diverse views, such as:

 “Please don’t add any more bike routes. They’re in the way and are very seldom used by bikers.”  “It would be cool to connect the trail in Dallas at Beltline and Coit and let it go into the tech area. Just finding a way to connect Dallas/Plano trails with Richardson’s.”  “Any place sidewalks are missing, they should be added.”  “Having great bike lanes and sidewalks will help the area be truly connected and pedestrians feel safe. This should be a minimum requirement for cities but is quite rare in reality. I'm glad Richardson is striving to make further improvements in this area.”  “Citizens of Richardson dislike “bike paths” directly on major roads.” All comments are found in this report’s appendix.

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Duck Creek Opportunity Area This section of the online survey focused on issues related to the Duck Creek Opportunity Area. These questions are similar to those asked at Station 3 of the Block Party. Both questions used images to illustrate potential attractions and development that could occur along Duck Creek.

Attractions Along Duck Creek Exhibit 10 shows the responses and rankings from the survey, and also includes the rankings from the Block Party. The two attractions that were in the top four for both groups are ‘outdoor dining’ and ‘creek edge with stone’. ‘Exercise stations’ ranked at or near the bottom for both groups.

Exhibit 10: What attractions would you like to see along Duck Creek?

Please select the FOUR things you think Survey Survey Block Party would get the most people out along Duck % Ranking Ranking Creek. Shade Trees Along Trail 81.8% 1 5 Outdoor Dining 69.3% 2 1 Creekside Trail 62.8% 3 7 Creek Edge with Stone 49.4% 4 2 Pedestrian Boardwalk in Nature 37.7% 5 9 Dog Park 34.2% 6 4 Art/Sculpture Opportunity 27.3% 7 3 Art and Murals along Creek 23.4% 8 6 Exercise Stations 15.2% 9 8 Development Along Duck Creek Exhibit 11 shows the responses and rankings from the survey, and also includes the rankings from the Block Party. The three development components in the top four for both groups are ‘restaurants/shops facing open space’, ‘outdoor seating areas along the creek’ and ‘outdoor event areas’. The ‘shipping container residential unit’ was at or near the bottom for both.

Exhibit 11: What should development look like along Duck Creek?

Please select the FOUR things you would Survey Survey Block most like to see along Duck Creek. % Ranking Party Ranking Restaurants/Shops Facing Open Space 86.0% 1 3 Outdoor Seating Areas along Creek 75.2% 2 2 Coffee Shop 62.6% 3 5 Outdoor Event Area 52.7% 4 4

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Please select the FOUR things you would Survey Survey Block most like to see along Duck Creek. % Ranking Party Ranking Internet Hot Spot 29.7% 5 1 Small Office/Workshop Spaces 25.2% 6 7 Businesses Fronting on Creek 20.3% 7 9 Residential Overlooking Open Space 19.4% 8 6 Shipping Container Residential Unit 9.0% 9 8

Survey respondents’ additional comments about the Duck Creek Opportunity Area demonstrate the very wide range of views in the Richardson community:

 “High density residential towers would seem to be a great move for the Innovation District as a whole, but especially along Duck Creek.”  “PLEASE PLEASE PLEASE No large scale development. small quirky buildings would be much more pleasing.”  “Don't put a bunch of medium- or high-rise residences or businesses along the creek. That would detract from the ambiance of a natural creek setting.”  “All these options are great! Achieving a critical mass of density along the creek is necessary to create a vibrant, active environment.” All comments are found in this report’s appendix.

Greenville Avenue Opportunity Area This section of the online survey focused on issues related to the Greenville Avenue Opportunity Area. These questions are similar to those asked at Station 4 of the Block Party. Images were used to illustrate potential residential development types that could occur along Greenville Avenue.1

Exhibit 12: What residential building type is appropriate for Greenville Avenue?

Select the most appropriate Survey Survey Ranking Block Party development in terms of form, % Ranking masses, and materials. Mixed Use Residential 76.6% 1 2 Courtyard-Oriented Homes 58.0% 2 3 Contemporary Row Houses 44.3% 3 5

1 The Block Party station included twenty images of possible building types. For SurveyMonkey, only ten images could be used. The comparison here is based on those images that were used in both settings.

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Select the most appropriate Survey Survey Ranking Block Party development in terms of form, % Ranking masses, and materials. Residential with a Mix of 42.5% 4 1 Materials Traditional Row Houses 35.4% 5 4 Row of Tiny Houses 28.3% 6 6 Loft Residential 25.7% 7 8 Design Using Industrial 19.9% 8 9 Materials High Rise Residential 16.4% 9 7 Contemporary Residential 12.4% 10 10

Survey respondents strongly believe that ‘mixed use residential’ is the most appropriate type of residential along this section of Greenville Avenue, with more than three-quarters of respondents selecting that option as one of the four most appropriate types. ‘Courtyard-oriented homes’ were supported by a majority of respondents as well. ‘Contemporary row houses’, ‘residential designs with a mix of materials’ and ‘traditional row houses’ were supported by 30 to 50%. These five residential types are also the top five for Block Party participants among this set of images. The ‘contemporary residential’ ranked last for both groups.

Some survey respondents’ additional comments about the Greenville Avenue Opportunity Area reflect the sentiment that there should be no more apartments in this area or the city. Other respondents support more dense development, including mixed use, townhomes and tiny houses. In addition to these comments about the residential unit types, there are numerous comments about the desired design and quality of the homes. Several respondents note the need for affordable housing. All comments are found in this report’s appendix.

DART Station Opportunity Area This section of the online survey focused on issues related to the Opportunity Area surrounding the DART Arapaho Center Station. These questions are similar to those asked at Station 5 of the Block Party. Images were used to illustrate potential development and activities that could occur near the DART station.2

2 For the second question on the DART Station Opportunity Area, the Block Party station included twelve images of possible activities. For SurveyMonkey, only ten images could be used. The comparison here is based on those images that were used in both settings.

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Exhibit 13: Is this a good fit around the Arapaho Center Station?

Select the top FOUR things that you think Survey Survey Block would best fit the desired future character of % Ranking Party the area around the DART Station. Ranking Mixed Use with Activity Center 85.3% 1 1 Museums & Educational Space 58.5% 2 6 Residential Above Retail 56.3% 3 2 Co-working Space / Event Center 50.9% 4 3 Mixed Use with Trolley Lane 47.8% 5 4 Flex Space 24.1% 6 8 Corporate Office 21.4% 7 7 Residential 14.7% 8 5

Exhibit 13 shows that ‘mixed use with an activity center’ is very strongly supported by survey respondents. Museums, educational space, residential above retail, co-working space and event centers are also supported by a majority of the respondents. These responses are similar to the feedback received at the Block Party, though participants in that event were more supportive of ‘mixed use with transit lane’ and less supportive of ‘museums and educational space’.

Exhibit 14 provides a comparison of feedback about the activities desired at the Arapaho Center Station. A ‘multi-use trail’ is supported by over two-thirds of survey respondents. A majority of respondents also support ‘casual dining’, ‘landscaping with native plants’ and ‘food trucks’. The recreational activities (‘available recreational equipment’, ‘informal exercise classes’ and a ‘highly structured fitness center’) had the lowest levels of support.

Exhibit 14: What activities would you like to see at Arapaho Center Station?

Select the top FOUR activities that would Survey Survey Block get you to come to the DART Station. % Ranking Party Ranking Multi-Use Trail 67.0% 1 8 Casual Dining 60.3% 2 2 Landscaping with Native Plants 56.7% 3 3 Food Trucks 56.7% 4 10 Performance Center 42.9% 5 1 Connected Cycling Paths 37.5% 6 4 Art and Sculpture 29.9% 7 5 Available Recreational Equipment 21.4% 8 6 Informal Exercise Classes 18.8% 9 7

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Select the top FOUR activities that would Survey Survey Block get you to come to the DART Station. % Ranking Party Ranking Highly Structured Fitness Center 7.6% 10 9

The survey respondents and Block Party participants agreed on the desirability of ‘casual dining’ and ‘landscaping with native plants’. On most of the other items, the priority rankings are rather different, though the ‘highly structured fitness center’ also ranked near the bottom for the Block Party participants.

Survey respondents’ additional comments about the DART Station Opportunity Area focus on particular aspects of land use, design and activity the respondents believe to be desirable. While most comments support high density close to the DART station, one expresses concern about safety if residential units are added. Most other comments suggest ideas like:

 Covered area for a year-round farmers market  Skate parks  Bike trails and more parks  Pedestrian bridge instead of the tunnel under Greenville  Keep design human scaled All comments are found in this report’s appendix.

Industrial Core This section of the online survey focused on issues related to the industrial core of the Innovation District. These questions are similar to those asked at Station 6 of the Block Party. In this area, the industrial uses are expected to continue, with additional development flexibility and a wider range of additional uses possible. Images were used to illustrate building styles that might be appropriate within this largely-industrial area.3

3 The Block Party station included sixteen images of possible building styles. For SurveyMonkey, only ten images could be used. The comparison here is based on those images that were used in both settings.

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Exhibit 15: What building style is appropriate for the Industrial Core?

Select the FOUR building finishes or designs Survey Survey Block that you believe will do the most to improve % Ranking Party the physical appearance of the Industrial Core. Ranking Mix of Materials 64.8% 1 2 Innovative Finishes & Designs 54.8% 2 3 Art and Murals 53.9% 3 6 Windows with Built-In Shading 51.1% 4 4 Building Facade Improvements 41.6% 5 9 Edgy Industrial Materials 26.9% 6 5 Design with Rooftop Amenities 25.1% 7 10 Shipping Container Finishes 22.8% 8 1 Painted Masonry Finishes 15.5% 9 7 Metallic Finishes 9.6% 10 8

Input on these building styles and finishes was more evenly divided than for some other survey questions. Only one concept, the ‘mix of materials’, was selected by more than 60% of respondents. Three more were supported by a majority of respondents – ‘innovative finishes and designs’; ‘art and murals’; and ‘windows with built-in shading’. Three of these items were in the top four for the Block Party as well.

Survey respondents’ additional comments about the industrial core reflect a range of perspectives about use and design, as well as views that other issues are more important to the vitality of a business area. This range is illustrated by the comments below:

 “I could have selected more than 4 of the above building types/designs! Like the idea of murals or artwork as well, but ran out of checkmarks!”  “We own a business in this area and all of these buildings will cause undue cost increases and rent will go sky-high.”  “Be environmentally conscious, use alternative energy, reduce waste and preserve water.”  “The industrial core will not be what attracts people, I wouldn't waste any money on this type of initiative.” All comments are found in this report’s appendix.

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Living and Working This section of the online survey focused on issues related to the opportunities for live-work designs in the Innovation District. These questions are similar to those asked at Station 7 of the Block Party. Exhibits 16 and 17 show the images used for this question.

Exhibit 16: Illustrative Live-Work Images

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Exhibit 17: Illustrative Live-Work Images

Exhibit 18 shows that the survey respondents and the Block Party participants agreed on the most and least appropriate types of live-work design for the District, but had different perspectives about the other examples.

Exhibit 18: What type of live-work design is appropriate for the District?

Select the TWO live-work developments Survey Survey Block that would be most appropriate for the % Ranking Party District. Ranking Urban Live-Work Complex 42.9% 1 1 Small Scale Projects 38.7% 2 7 Small Office/Retail Housing Above 26.7% 3 5 Office w/ 2 Floors of Housing Above 24.9% 4 6 Retail w/ 1 Floor of Housing Above 23.0% 5 3 Industrial Style & Materials 22.6% 6 8 Loft Spaces with Offices/Studios 21.2% 7 2 Studios with Residential Above 20.7% 8 4 Upper Floors Mix Office & Housing 12.0% 9 9 Office and Residential Tower 6.5% 10 10

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The ‘urban live-work complex’ illustration ranked first in both cases. In this example, office or studio spaces are located on the ground floor of the complex and the residential units are located on the upper floors. Compared to the other illustrations, this is an intermediate development intensity – neither the smallest scale nor the most intense.

The most intense example shown is an ‘office and residential tower’. It ranked last for both groups.

Live-Work Locations within the Innovation District Live-work development can take a variety of different forms. For that reason, the Block Party station and the online survey showed five different examples of live- work forms and asked where within the Innovation District each would be appropriate. Exhibit 19 explores these responses. In this exhibit, the columns labeled ‘S’ reflect the percentage of the survey respondents who chose that location for each of the live-work types. The columns labeled ‘B’ reflect the share of dots Block Party participants placed on the board for each type and location. Responses that were 20% or higher are shaded in the exhibit.

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Exhibit 19: Where would this live-work option fit in the District?

Live-Work Everywhere in Most places in Just along Just along Just near the It's not Concept the District the District Greenville Duck Creek DART station appropriate in Avenue the District S B S B S B S B S B S B Traditional design, office or shop down 20.4% 24.4% 34.6% 32.5% 15.6% 25.4% 8.5% 8.6% 8.1% 5.6% 12.8% 3.6% & bedrooms up Contemporary unit w/ studio 19.4% 39.6% 28.0% 41.2% 18.5% 7.8% 14.2% 5.9% 9.0% 3.9% 10.9% 1.6% space down & bedrooms up Rowhouse design w/ business 18.2% 32.3% 27.8% 22.2% 18.7% 12.1% 12.9% 6.6% 5.3% 2.0% 17.2% 24.7% spaces on ground floor Live-work w/ separate ground-floor 16.9% 6.7% 23.9% 2.1% 23.0% 7.7% 1.4% 2.1% 26.8% 34.4% 8.0% 47.2% businesses & residential units above Separate business & housing units, 12.4% 11.6% 17.1% 12.7% 12.4% 16.2% 2.4% 8.7% 23.8% 24.9% 31.9% 26.0% high density urban bldg.

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Live-Work Concept 1 Exhibit 20: Live-Work Concept 1

This is a traditional design, with an office or shop downstairs and bedrooms upstairs. About a third of survey respondents and Block Party participants felt this concept would be appropriate most places in the District, and another quarter felt it would be appropriate everywhere in the District. Another quarter of the Block Party participants thought it belonged just along Greenville Avenue.

Since majorities of survey respondents and Block Party participants felt that this concept could be appropriate everywhere or most places in the District, it is understandable that smaller percentages of people thought it was appropriate in only one part of the District. This is likely true for ‘just along Duck Creek’ and for ‘just near the DART station’. The low percentages related to the DART station area also probably relate to the relatively low density of this concept. A small share of the respondents and participants thought it was not appropriate in the District.

Live-Work Concept 2 Exhibit 21: Live-Work Concept 2 This is a contemporary unit with studio space downstairs and bedrooms upstairs. Block Party participants were very positive about this concept, with 40% indicating it is appropriate everywhere in the District and another 41% said it is appropriate in most places in the District. Though survey respondents were not quite as enthusiastic, almost

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20% felt it is appropriate everywhere in the District and another 28% saying it is appropriate in most places in the District. Slightly under 20% of the survey respondents (19%) indicated this concept is appropriate only along Greenville and another 13% see it as appropriate only along Duck Creek. A small share of the survey respondents (11%) and almost no Block Party participants (2%) thought it was not appropriate in the District.

Live-Work Concept 3 Exhibit 22: Live-Work Concept 3

This is a rowhouse design, but with business spaces included on the ground floor. About half of of survey respondents and Block Party participants felt this concept would be appropriate everywhere or in most places in the District. Just under 20% of survey respondents (19%) felt it was appropriate only on Greenville Avenue; 12% of Block Party participants made this choice. This concept is not appropriate in the District, according to 17% of survey respondents and 25% of Block Party participants. This response could be related to the architectural style of the structure.

Live-Work Concept 4

This is a live-work concept with Exhibit 23: Live-Work Concept 4 separate ground-floor businesses and residential units above – mixing these uses and providing the ability for someone to work and live in the same building.

Survey respondents and Block Party participants responded differently to this concept. Survey respondents were rather evenly divided between the responses that this concept is appropriate in most places in the District (24%), just along Greenville

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Avenue (23%) and just near the DART station (27%). Very few respondents felt it was not appropriate here (8%).

On the other hand, almost half of the Block Party participants (47%) thought it was not appropriate in the District. For those who felt it was appropriate, most believed it was appropriate just near the DART station (34%).

Live-Work Concept 5 Exhibit 24: Live-Work Concept 5 This concept features separate business spaces and housing units, in the same high-density urban building. 32% of survey respondents and 26% of Block Party participants felt this concept was not appropriate in the District. About a quarter of each group thought it was appropriate just near the DART station (24% of survey respondents and 25% of Block Party participants).

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Online Survey Results Illustrative Images

Appendix 1: Illustrative Images Several survey questions used series of images to illustrate ideas or design concepts. The images used, by question, are shown on the following pages.

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Online Survey Question 8 Appendix 1: Illustrative Images

Online Survey Question 13 Appendix 1: Illustrative Images Appendix 1: Illustrative Images

Online Survey Question 14 Appendix 1: Illustrative Images

Online Survey Question 16 Appendix 1: Illustrative Images Appendix 1: Illustrative Images

Online Survey Question 18 Appendix 1: Illustrative Images Appendix 1: Illustrative Images

Online Survey Question 19 Appendix 1: Illustrative Images Appendix 1: Illustrative Images

Online Survey Question 21 Appendix 1: Illustrative Images

Online Survey Question 23 Appendix 1: Illustrative Images Appendix 1: Illustrative Images

Online Survey Results Open-Ended Comments

Appendix 2: Open-Ended Comments Each section of the survey gave respondents the opportunity to write open-ended comments. In addition, many other questions provided the option of adding open- ended comments to elaborate on the quantitative response provided. Some of these quotes have been used in the report to illustrate common ideas or unique suggestions. This appendix includes all of the open-ended comments received through the online survey, with the exception of the final question 31, since responses to this question include personal information. They are presented in the order of the questions. They have not been edited or spell-checked.

Collins Arapaho Innovation District Ideas Survey Open-ended responses

What is your primary involvement in the District? Resident within bicycling distance of the area I run in that area daily Wife of an employee there, possibly moving nearby tenant at business property in the area I live very close to the area in Dallas less than 100ft from the Richardson line Resident of nearby town that travels to\from work this way a local architect who cares about urban design A resident in biking distance of the area Student at UTD Interested in investing in a commercial space to use as residence and business location Live close by in Garland but frequent the area’s businesses I work as a software developer in Plano, but I want to find a job near a DART station to make my commute better. Richardson resident Long time member of the Tech community in Richardson. Delighted to see this emphasis on Innovation and looking to support its successful launch and growth Program Director for Richland College specializing in corporate training and emerging technologies

Many properties seem to have more parking space than they need. Should property owners in the District be able to use their existing parking areas for these activities? Tell us more (optional) Would love this area to be connected to canyon creek. I live in cc and would love to be able to safely walk/bike to this area Skate park would be a good use to the current parking areas not used More green and less concrete if the space is not going to be used for parking.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses My husband and I have worked or lived near this area since the late 70's. Husband's first job was in the Collins Radio building working for Rockwell. We have been saddened by the deterioration in the area and the underuse. Thirlled with your ideas for innovation. Hope you can attract new businesses and think mixed use along Duck Creek and making that a recreational / dining destination is a fabulous idea. My husband and I are both working professionals. I look at the quality of the company, the job, and the commute. I don’t look at the business facade or the marketing of an area. I go to the area for the job. I work in Las Colinas, which has added a lot of new restaurants and such. The parking is poorly thought out, and traffic gets bad. After work I commute home to Richardson, I don’t stay in Las Colinas. Invest in transit, education, and quality of life improvements - not trendy ideas. What will the impact of these decisions be in 15 years? Will building facades, street sign, branding and marketing have ever meant anything, or will well laid out walking trails, educational facilities, and a good quality of life in our community make it a place that draws people in. Dog park NO MORE APARTMENTS or multi family residences. As a Sherrill Park resident I'm extremely concerned about future property values as apartments age. It's important to create upscale areas to draw people to our wonderful city for dining and recreation....not apartment dwellers which overload infrastructure and services. THINK AND PLAN SMART FOR OUR FUTURE. If not, current residents like my family will continue to plan and execute our exit strategy. We'll protect our financial future in anticipation of apartment effect on our property values. I live in Richardson and love to continue to live a charm less congestive commercialized city. I have small kids so what is important is great school, parks, safety. Commercializing means more people, less safe, and more congestion. To the city and those involve, I think the silverlining is money, money, and profits. Everything in theory is different than in practice. How maby more well training and caring police officers will be hired? Will tjey be trained to handle ASD spectrum? Deal with real city issues or too busy with the influx of people. Parks are tjey well maintained and have plenty shade, trees and equipment for kids to enjoy? Or will ot be a piece of land with a name of park and an after thought because it was primised. Those are things that worries me with expansion and is it really worth it? Is it someones agenda to look good? Are we just wanting to keep up withs the Jone's?! To me the question is vague. If you are talking about a property owner using his own current parking spaces for his own patio, park, outside seating, etc., I think it is okay, but it almost sounds like other businesses could use someone else's parking space for these things. I would not be for that.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses We need more businesses that are not hookah, chicken, pho, etc to come to

This side of town. Richardson segregates itself BAD with mindsets that eastside is not as good as west of 75. It’s ridiculous . We need a good grocery store, restaurants, businesses that will last and attract families to them. I would love to see something with outdoor space like The Yard in Downtown McKinney to come here. Cool by the Creek.... patios, adult/kid/family gAme areas. The area on walnut hill where candytopia is has that vibe. We live here and love it, but so many of our citizens think our side of town is poop. Change that! Let’s have modern amenities with a small established town feel. Tree lined sidewalks, walkable brick sidewalks, coffee shops, patios, outdoor seating for working or dining. At the very least, convert solid surfaces of huge lightly used parking lots to a semi- permeable surface so water will sink in rather than run off. An example are overflow lots at Dallas Arboretum. Anything that makes the area more green is a positive, that can be done without being a strain on the current businesses in the area. Having more fitness activity & equipment for free I think restaurants should be able to exercise their judgement on how their parking spaces are best used, but I could also imagine that getting annoying if not enough parking spaces are retained. The more you cater to pedestrians, the more desirable it will be. There is a common misunderstanding that all places must have tons of parking, but that takes away from the pedestrian appeal and vibrancy. Reduce lanes and make it safe for people to walk around. If people get out of their cars and can walk around, they will return (and also spend money). reduce parking requirements, encourage biking and waking - need to provide safe avenues for both bikers and pedestrians walking, especially to and from the dart station I would like to see opportunity for rotating art events. We really need a dog park that is not under a highway. The current one feels unsafe with no security. Less parking lot more usable space for families to come and exercise, dog parks, listen to live music Would like good bike accommodations, not only trails but good secure bike racks to lock bikes.

Indoor play area for kids. Like play street museum. Broken sidewalks is a major issue for walkers. Also, they are unsightly. And they contribute to an over all trashy appearance in some areas. Green public destinations like Spring Creek Nature Preserve - even on a small scale, contribute

much for invititing and keeping

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Collins Arapaho Innovation District Ideas Survey Open-ended responses

'real' humans interacting AND prospering.

The city needs to focus on affordable housing for the many people who will and do work in these places. If you work at any of the places, you cannot afford to live nearby. All new apartment construction is "luxury" and keeps people working hourly jobs from living in Richardson. Create jobs by helping fund start up businesses and provide job training and apprenticeship program at existing company. Reduce immigration and stop companies from laying off Americans for cheap labor. DON'T RUIN THE EXISTING ADJACENT RESIDENTIAL AREAS.

WE DON'T NEED THE EXTRA TRAFFIC.

WE DO NOT WANT TO CREATE NYC HERE. Please don't give "exemptions" for number of spaces per square foot required by COR. I worked in a building in Gatalyn Park that was one of those parking exemption buildings. If your schedule brought you into work later than 8:00 am you would never find a space. And you dare not go out to lunch because you would not get a space when you returned. Literally every single one of these is awesome. I would be here at a minimum most weekends and try to find a job in the area. Excessive parking is not exclusive to the study area -- Richardson Square shopping center has acres and acres of parking area that probably have never seen a car (or at least in the last 10 - 15 years). Improved transportation (DART light rail, buses, dedicated shuttles) should mean even fewer cars. Definitely remodeling to turn parking spaces into well designed social spaces is important. Parking requirements overall should be reduced given improvements in transit, ride- sharing options, etc. Richardson (like many cities) has way TOO much parking. Focus on alternative transit that makes biking and walking convenient and safe, even if it means driving and parking are inconvenient and expensive. Parking supply should be LESS than demand - thus opening more safe and convenient space for people outside of their cars. I am fully in favor of any type of re-zoning or re-purposing of this area. There is a tremendous amount of opportunity to transform a dated industrial area into something much more modern and useful, while retaining a lot of the same utility that exists today. As an architect, minimum parking requirements are the most odious, backwards, and innovation-stifling design restriction I can think of. If property owners are willing to reduce their available parking, let them! More patios for dog friendly and kid friendly dining please! Dog parks, kid playplaces, fun water fountains or spray yards for kids. More kid friendly places.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses If you have other ideas that would help businesses and entrepreneurs succeed in the District, please share them here. Financial/consulting; transportation; activity centers; affordable office space; An art center with art classes and gallery space The area must have appeal. There are many places throughout DFW such as in Las Colinas, The Star, etc have the appeal. It would attract more talent to the area that the new businesses would require. I would like to attach a plan. Perhaps large centralized public parking facility that scales up in a central location to have more walking and less spread out parked cars that way the space can be used for other purposes. Creating defined technology hub that incorporates emerging 5G capabilities, intelligent edge and AI platforms for Innovation District. Partner existing tech leaders/carriers in area with emerging startups. Better pedestrian/bike connection to other areas. No Apartments I think a grocery store of some sort is desperately needed in this part of Richardson. If that was part of the draw to the general area, maybe smaller businesses would benefit from the grocery store traffic. Please, no more apartments!!!! I would stay away from offering financial support or tax incentives to current businesses. I am all for rezoning to allow for multi-story housing, dining, co-working spaces. The potential benefits for being close to that DART station are tremendous. Highest and best use, there is a lot of potential for this whole area given that there is typically only single story businesses scattered throughout this area. Please don't price out older businesses and raise the property taxes unnecessarily. A lot of integrated green-space and emphasis on creating a beautiful area filled with vegetation and other points of interest, such as fountains and other water features, fire features, etc. As has been seen in other mixed-used developments (especially here in North Texas), the integration of various natural elements just aids in creating a clean, welcoming, and fresh atmosphere that people, and businesses, WANT to be in and around. Give a real survey without all or almost all yes questions or show the author does not live on the east side of 75 in R.

My husband and I have lived here since 1984. Sadly new blood is apparently splattered in elections. We are entrepreneurs living off our own business for all but 8 years when our business resided in a business park here near our home (e. of 75). Yeah, more apartments for tomorrow's slums is great!!! Go tax base!! More apt. on the eastside of R.!!! You offer choices about changing roads, updating buildings and prosperous Utopia - is this a political platform???

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Collins Arapaho Innovation District Ideas Survey Open-ended responses Spend our tax money on keeping up the roads, less potholes and better street repair products and material to be used for longer lasting results. More inclusive job creation and getting companies to hire people with less skills and giving them opportunities to learn and grow professionally. Businesses and city to help the homeless people have more resources to get off the streets. Provide AFFORDABLE housing for the working class. A town square having affordable child care options located inside the District would be terrific for District employees. what happened to "Telecom Corridor" are we not using that any more? Allow and support startups that would benefit from rolling their technology out in the district as beta test areas. Keep the Bureaucracy at ZERO to gain approval. Perhaps provide incentives for businesses that choose to roll out a local startups technology, instead of having a committee that would become biased....keep politics out of this program. Think about the things that have made cityline successful and look at how they might work Public education options the dart station is a great resource. there is no need to provide more consulting when there is already plenty in Dallas. instead of re-inventing that wheel seek partnerships with established agencies in downtown Dallas or Plano and encourage local businesses and the partners to use and encourage their employees to use dart for transportation to meetings with one another. Dallas entrepreneurs can commute to Richardson and vice versa.

this would automatically activate the transportation aspect of this district and create an external source of engagement. the same principal can apply to various aspects of this district. Duck Creek from Greenville to Collins is just a big ugly ditch. It could and should be a beautiful park. Conventional office space will be an organic result of good planning. Access and Destinations will induce participants. The day of the SQUARE FOOT for only real estate gain has proven toxic to people, and people are the only TRUE resource. Friendly to those with disabilities, autism, unique learning situations, blind, deaf, wheelchair bound, et al. Would love to see a live music venue, good restaurants, and something that feels more like a community than barren strip malls and office space. similar to downtown plano or Bishop Arts District Need to make the area of greenville before campbell into a village setting mimicking lower Greenville, grow a residential commercial community making the adjoining commercial areas more attractive for companies to relocate to.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses Have you seen the Dallas Makerspace? It's basically a large hub of creative people working on their own projects. So many brilliant things come out of it. It really fosters creativity, learning, and networking. I strongly encourage you to check it out. As a member myself, I would love for one to come up in Richardson. Job creation by apprenticeship and buy local. Affordable housing. Not luxury condos and apartments “Traditional” office Space - No

Should be new, innovative office spaces! Pedestrian and bike friendly is huge. Much less traffic congestion and housing options to encourage people to live nearby and reduce long commutes.That combined with a thriving entertainment/shopping/restaurant scene would attract the right tech companies to move here. A strong brand with very people-oriented spaces and services will help attract the businesses and workers we want. This in turn will help them with their own brand recognition and ability to attract the right workers and clients. I think the biggest thing for startups and small businesses is access to inexpensive space and a general sense of activity. Bringing more people and attention into the area, while keeping real estate affordable, will help elevate the profile of this particular district.

Where would you like to see bike routes added or improved? If you think bike routes are needed in a different location, please indicate that here. Please don't add any more bike routes. They're in the way and are very seldom used by bikers. I like the plan on the map. I don't see the bike routes already in place being used On less major streets, as well as trails especially east and west from Arapaho station Bike lane on the Collins bridge over 75. We just don’t have that many bikers who need to use the main roads to get to work None, bike routes impede traffic flow All area in Richardson A waste of money. Notice that existing bike lanes are not used. International parkway I'm a serious cyclist. All of these roads are already fine to ride, except Arapaho, Plano, Campbell. From Arapaho station over Central to/from Richardson Dr. (west of Central) NOT SURE not sure Arapaho in particular no where

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Collins Arapaho Innovation District Ideas Survey Open-ended responses Get from West to East side of Arapaho and Campbell easier so west of 75 neighborhoods can get to the development easy I studied arch and urban design, so this map on my phone is inadequate to assess real potential and growth. No where. Bike Lanes are not used Citizens of Richardson dislike “bike paths” directly on major roads. None, adding bike routes is a huge mistake. It would be cool to connect the trail in Dallas at Beltline and Coit and let it go into the tech area. Just finding a way to connect Dallas/Plano trails with Richardson’s

Where would you like to see walking trails or sidewalks added or improved? If you think pedestrian routes are needed in a different location, please indicate that here. In a different location: Bison Trl Any place sidewalks are missing, they should be added All area in Richardson Stop trying to make Duck Creek happen. It's a drainage ditch in an industrial zone. . not sure nowhere along non-major corridors Get from West to East side of Arapaho and Campbell easier so neighborhoods west of 75 have better access. Jay Ell Drive better reconnoitering is needed for me to design/ strategize heavy rail right of way. Along -Yes; NOT on Along Glenville Drive or International Parkway

If you have other ideas about mobility improvements, please share them here. Please connect this area to west Campbell so residents on the west side of 75 can access this area by foot or bike Part-time shuttles during peak hours might be helpful if parking will be limited. I hope parking will be sufficient for people with pickup trucks, and not just for small cars as is so often the case. That is, please make the spaces big enough and provide angled parking. Thanks. Any place you can take the trails away from traffic intersections would improve safety Designated places to park scooters, bicycles, and segways. Ensure adequate lighting for trails along duck creek. Sundown walks along the creek with proper lighting sound pretty awesome to me.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses We need a bike lane on the Collins bridge over 75 to make commuting from Richardson and Plano a possibility. The bridge is not currently safe for bikes and crossing 75 is a major hurdle. Their are lanes on both sides of the bridge that should somehow be connected. Traffic on that bridge is not friendly to slower bikes. Please keep in mind the impact additional bike lanes will have on rush hour traffic through school zones. Put pedestrian crossing lights at the mid cross sections such as from huffines park across Plano road . We need an arrow light to turn left from Apollo Romano road. public space wifi to allow people to work from the parks I love sidewalks and there never seems to be enough of them, or they run into undeveloped land. Please develop the land behind the Post Office into lighted soccer fields. Richardson needs affordable soccer fields for leagues and tournaments. The cost to rent fields at UTD is prohibitively expensive. Make the sidewalks wider and improve tree coverage for shade which will help control temperature Walkability is a luxury that in general, is somewhat sparse here in North Texas due to sprawl. If this district is fully (and easily) walkable, as well as with biking and walking trails, I believe we'd see a significant increase in public perception of the development. I have mobility issues/handicapped. For years!!!! I have hope there would be access off Plano Road (on the west side) to a parking area to enjoy direct access to the Spring Creek Nature Area. This Statement is outside the bounds of this survey. Oh well. More sidewalks all over Richardson Ways to safely cross on foot or bike, major freeways at key roads like Arapaho/ 75. Theater and arts district. Duck Creek is not a scenic or attractive feature; it's a drainage ditch (within the district). Any concept based on scenic value there is a bad idea. Use bike lanes / street crossing to connect the Duck Creek bike path west end at Plano, to Columbia / Glenville.

I would not seek bike lanes on Arapaho, except to cross under 75. Plano, Arapaho, Campbell are too busy and there are plenty of good secondary alternatives. The big gap is safe bike/ped crossing 75. Campbell is a mess, and Arapaho needs upgrades. 100％ sidewalk coverage. Having great bike lanes and sidewalks will help the area be truly connected and pedestrians feel safe. This should be a minimum requirement for cities but is quire rare in reality. I'm glad Richardson is striving to make further improvements in this area. Adding more distance/mile markers along the trails bike routes are great at any corridor. walking routes are probably best at corridors with reduced traffic. overall more is better Raised walking paths over 75 to link East and West Electric charging stations I do not bike, so I am not of much help here. High speed rail to other locations. This reduce car emmision s and congestion s. DO NOT DISTURB THE EXISTING RESIDENTIAL AREA

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Collins Arapaho Innovation District Ideas Survey Open-ended responses Please put bike/walking paths along side of roads; not just bike lanes painted on roads that bikes & cars share. Yuk! Dangerous to bikes and cars I live on Grenville Dr and currently ride my bike to Arapaho station to get to work in Dallas. I will use every one of these trails excessively. I will also be looking for a new job in this area and will definitely be riding my bike to work starting on Glenville. I'm not sure that bike lanes along the major surface streets (Plano, Greenville, Collins, Campbell, Arapaho, Apollo) are a good idea. Those streets are already heavily trafficked, and adding bikes into the mix does not seem like it would be safe. I go up and down Collins several times a month, and Campbell, Arapaho and Plano daily, and I see very few bikes there. I'd hate to give up vehicular lanes on major thoroughfares for what seems to be a seldom used transit mode - bikes To encourage people to get to all amenities in the District, it may be good to have golf cart-types of shuttles on a circulating or hub and spoke pattern. Walking and biking are of course important options, but especially in the warmer months, being able to jump on a cart/trolley would be ideal to get to any shop or restaurant in the District. Make walking trails that connect to Spring Creek Nature Preserve from the Arapaho/Collins District I'd like to see physical barriers (either actual walls or at least road turtles) for bike lanes. Cars often use the bike lanes to get around traffic. Going north on Grove, for example, does not feel safe because of the speed of the cars and the use of the bike lanes by cars. I think that improved mobility options will generate a huge amount of activity in this area. If that can be coupled with businesses that appeal to a range of consumers, there will be a large amount of success and attention. In this climate, walking and biking paths need some amount of shade to be successful. Re-striping a road or widening a sidewalk isn't necessarily enough. Just connect running/bike trails to Dallas and planos existing trails

If you have other ideas about this area along Duck Creek, please share them here. Please provide adequate security for the existing residents and users of this area if these things are added. skate park Please, please a dog park with trees. I think event space can be a multi use space for food trucks and pop up shops to use when not having events. Mirroring it like Katy Trail, but with artwork, mature trees, and some dining options would be ideal. Make the housing more affordable and don't raise property taxes too much. High density residential towers would seem to be a great move for the Innovation District as a whole, but especially along Duck Creek. With all of the new and flourishing businesses in the immediate area already, as well as the ones that will inevitably be attracted thanks to this project, some high-end, high density apartment towers would create verticality and dimension, and add interest.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses Have a wedding venue like place with stone bridge, fountain, outdoor lighting indoor, beautiful indoor court area that could be opened or closed, able to have small conferences, receptions, have a kitchen to handle the menus, etc and staff to make dreams come true on a less than 700 person attendance. As a former downt resident, I can tell you dog parks STINK up the community. Why put a dog park in a business area? Strongly against smelly dog parks that make a person gag as they pass by. Trees trees trees..texas is hot if you want people to come out, walk, eat see nature etc..sidewalks n trees Presenting nature/creek/trails at the center of the design PLEASE PLEASE PLEASE No large scale development. small quirky buildings would be much more pleasing. paint the office buildings bright colors. add sun decks. add terraces to the roofs. turn an old office building into loft spaces. there is plenty of infrastructure, no need to tear down and ruin what is already there. it's more much enjoyable when GOOD designers are given the opportunity to work within the available constraints. think Gary Cunningham not GFF. Why stop at Collins? Go all the way to Greenville! Most if the depicted ideas have great potential as long as the "people" resource is thoroughly addressed. I would add that affordable housing close to employment, retail and public destinations - allows for the 'human' resource to thrive and thereby prosper the end result...

a thriving communtity, unenslaved to crippling traffic, crazy high rent, and bogus industry and media driven consumer shackleing goals. Authenticity - ( there is CITY in that word !)...much could be gleaned - by reading Rykwert's seminole text : An Idea of Town...

and avoiding the pitfalls presented. Kid friendly Please do everything you can to help keep Mosquitoes under control. I currently work at a mid-size office near white rock creek. The mosquitoes make our outdoor patios useless in the spring and summer. The only people who go outside are the smokers. Reduce property tax on homeowners by taxing all people living in Richardson! Affordable housing All of the options above would get more people out and about on Duck Creek. A creek side trail, art sculptures and murals that makes perfect backdrops for photographed memories and SHADE for people in this heat. Dog park because so many people have dogs and want a nice place to go and restaurants - especially dog friendly patio ones. Exercise stations because we should be encouraging our people to be outdoors walking and exercising for healthy happy residents. Don't put a bunch of medium- or high-rise residences or businesses along the creek. That would detract from the ambiance of a natural creek setting.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses All these options are great! Achieving a critical mass of density along the creek is necessary to create a vibrant, active environment.

If you have other ideas about this area along Greenville Avenue, please share them here. No MORE APARTMENTS!!! Inexpensive housing attached to art studio space More retail shops around train stations Stop building giant blocks of apartments Putting mixed use residential (1st picture) here does not distinquish this area from other nearby cities. There is too much of that already, but the tiny house idea has not been implemented anywhere nearby that I'm aware of. It could be a big draw to the area. The tiny houses and contemporary row houses look terrible. Anything super close to DART stations should be high rise residential and offices + some dining options. That will help with traffic congestion the coming decades. Whether it be for high rise, mixed use residential, etc., I believe a feature/aspect of these builds that is a necessity is rooftop living space. Whether that's a pool on top of a high rise, or a grassy courtyard/common area on top of a mixed used residential, communal areas are a wonderful amenity that create another opportunity for neighbors and members of the neighborhood to come together and bond. AFFORDABLE housing for all lower to middle working class people. Stop the apartments!! Addison did just fine with SF and High Density office space. Why cant richardson do this? Use of solar/green energy. To be very conscious of the enviroment it would be terrific if all developments were encouraged to install solar panels tied into the electrical grid. This would help offset their own energy costs as well as support and supply clean energy. I think all city facilities that could support solar panels should have them for the same reasons. RICHARDSON IS ALREADY PACKED W APARTMENTS AND THE TRAFFIC IS HIDEOUS. LET PLANO BUILD THE APARTMENTS AND WE SHOULD CONCENTRATE ON GREEN SPACE. OUR PARKS ARE ALREADY OVER RUN. THIS USED TO BE A NICE PLACE TO LIVE BUT NOW IT IS LIKE LIVING IN CRAMPED QUARTERS AND TRAFFIC THAT IS OUT OF CONTROL. DOES THAT MAKE FOR NICE LIVING??? NOT IN MY OPINION. I WOULD LIKE TO KNOW THE OCCUPANCY RATE IN ALL THE APARTMENTS THAT ARE ALREADY BUILT. People LOVE downtown Dallas' industrial loft feel. Open duct work, polished concrete floors, exposed brick walls. Environmentally friendly surfaces, drought tolerant plants, pea gravel etc I wish Richardson and the DFW area would have more tasteful, classic looking apartments...we don't need all these contrasting colors and materials that are being thrown up around the metroplex :) Adding housing like townhouses/tiny houses/condos stop the UN stuff. these homes are cages

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Collins Arapaho Innovation District Ideas Survey Open-ended responses high density and well designed. just because it's high density doesn't mean it has to follow the typical Dallas stereotype. no more superblock developments. break it up. allow different young architects to battle it out to see who can come up with the most efficient yet quicky design. again think Gary Cunningham and not GFF, not JHP no Gensler or HDR. think small and out of the box.FYI this is not Gary Cunningham I just think he's the best designer in town. look up the half price book development. Eco Homes Home owners please, very minimal to no rent😣ers for housing I think there are already far too many apartments/residential units in this area. ( although i left architecture because visionless developers and banks were driving the regurgitated/post digested 'traditional' - actually stuttering in multiple tongues is gibberish): The 'aesthetic/style' issue is redundant, if the 'human' needs are truly met. Most of the prototype ideas will work as long as a sense of communty and all that entails are fullfilled. And some housing should de-emphasize the need for automobiles, not eliminate- but have a reduced dependancy...like 1 car garages, good pedestrian access to markets and retail, entertainment and public gathering spaces. I would limit the HIGH density of High Rises to

only a few. Emphasize people and all their needs...but maintain - Lincoln Properties has few section 8/. But, what ya'll need are more thoughtful, clever designers and fewer greed driven dinosaurs. I still would probably want to depart the D/FW area...

it is past hope. Tax all people not just homeowners in Richardson. Affordable housing I am soooo tired of high density and abundance of apartments. Let's think really waaaay outside the box on this. Again, limit the number of stories to 4 or less. We are getting enough high rises along central. Please allow for mixed used. The new development should have light office / retail / food options on the ground floor. Office and residential can exist side by side and share parking. The photo for "Contemporary Residential" represents the antithesis of what we're trying to create here. Copy/paste beige multi-family boxes on an island in a sea of concrete will not foster an environment of entrepreneurship and innovation. Density can still be achieved with individuality and generous/thoughtful landscape and public space.

If you have other ideas about the area around the DART Station, please share them here. A skate park. Designated areas for scooters; bicycles; and Segways.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses The sketch is a little hard to interpret... difficult to discern the difference between the symbols for the bus and the rail (I had to look closely to determine whether there would still be rail service), and many people may not realize that the P stands for parking. Mockingbird Station is currently the only DART station I see as a usable/desirable destination. Anything close to DART stations should be highest and best use. I would have high rise condos + office + dining via connected large sidewalks if at all possible. See this is where you should be putting apartments, near the station. Look at Arlington VA. This whole plan is opposite of how a TOD needs to be structured. Why would you put a low rise business next to a rail station having a covered area that could be used on weekends for a year-round farmers market would be fabulous. during the week it could be used for other activities. Nobody comes to the DART station for fun.

KEEP IT GREEN. Sculptures are great too...as long as they are kept up to date with changes in society. Generally Not a one time installation. Plano 15th street has done a good job with their street art. small scale - by small scale I mean human scale. break up the buildings, no more super blocks. it's fine if the building is large as long as it's not monolithic and cold. it has to be comfortable to a family wanting to hang out with a little one. they shouldn't have to worry about their child being run over due to poorly planned parking and public space. small scale means comfort. These questions were proposed by a mongoloid, as few of these ideas are exclusive of each other.

Obviously - thoughtful,clever designers are needed...and fewer

developer/banker's zippers with undone. Adding residential units is inviting increased crime at the DART parking area. Lots of shade for the summer time. If art could double as providing shade, I'm all for it. Create bike trails and more Park's. The tunnel under Greenville is pretty ugly and not very inviting. A Ped bridge over might be a nice option. Important to connect the DART Station with Duck Creek/west of 75 Districts. Could be an overpass suitable for pedestrians and cyclists and/or trolley The DART Station is a perfect place to ramp up density.

If you have other ideas about the industrial core of this area, please share them here. rooftop gardens Designated areas for parking scooters; bicycles; and Segways.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses I could have selected more than 4 of the above building types/designs! Like the idea of murals or artwork as well, but ran out of checkmarks! Those shipping containers look temporary and unfinished. They would not be an improvement over what's already there. The industrial core will not be what attracts people, I wouldn't waste any money on this type of initiative. This looks like tomorrows trash Shipping containers.... in texas heat. just facepalm Be environmentally conscious, use of.alternstive energy, reduce waste and preserve water add solar panels where ever possible. We own a business in this area and all of these buildings will cause undue cost increases and rent will go sky-high. Most of these ideas seem cosmetic and reaching too much for what is at heart an industrial area. IT doesn't need beautification - what it needs is a good business climate and low rents and access to transportation. Maybe run special shuttles just for commuters to this district from the DART station. And talk to the business and property owners of the district. Encourage more architectural variety for the data centers. Address the ‘

“building behind fence” problem with security at building face; less with fenced grounds. some of these ideas are horrible. there is plenty to be done with the existing buildings. paint goes a long way if done properly. rooftop sun decks would work. metal works great with brick and masonry. sometimes the most minimal touch ups are the most impactful. Quality, Intelligent design does not result from just applique and graphics. I am now convinced the designers of this survey went to too many frat parties, for if they include rubbish solutions- then they didnt take education very seriously. Though, The Brise Soliel was a redeeming injection.

"Make it GOOD ! That will be different enough." - B.Boswell These are all pretty ugly. Let each owner continue to develop their own identity and appearance. Fund entrepreneur and star apprenticeship programs for all. Affordable housing The industrial areas need facade improvements badly. Most of the area looks dated and rather bad so we never consider going to those areas. Old industrial areas = trouble

If you have other ideas about live-work options for this area, please share them here. Designated areas for parking scooters; bicycles; and Segways. I see the Duck Creek opportunity area as different from the Greenville and DART Station areas because of its proximity to residences on the east side of Plano Road; I don't feel like the density should be as great there as for the other two locations

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Collins Arapaho Innovation District Ideas Survey Open-ended responses Please keep them small and more intimate. We don't need more large apartment style live-work spaces. This should be a destination for all of us not a huge traffic nightmare where parking garages and valet parking is required. Anything by DART should be multi-story residential with numerous options for dining. Provide AFFORDABLE housing for all lower to middle class people. this is the longest survey ever. What is the dropoff rate? We don't need apartments in Richardson. We have plenty of housing available. Have the designers of this survey actually visited the district? Urban construction, solar panels, green spaces. I'm not sure exactly where everything should go, but I love the idea of mixed-use, pedestrian-friendly buildings and development to increase density and vibrancy. higher density along major corridors, lower density along the creek.

buildings along the creek MUST be quirky and fun. I'm not sure if shipping containers are the right thing for this area but if they are along the creek would be it. Already too many dwellings in the area. They need to transition out of Industrial uses, the heavy transportation will affect the possibilities of other uses, grandfather to just current tenant whomever is there if necessary, but where vacant and when land is sold automatically change to office/retail/residential Hire local, train local reduce traffic. Reduce immigration by train and hire local. Apprenticeship matters. Affordable housing Good to have some high rise options for improving use of ground space and providing some views/vistas. Ensuring that some apartments are significantly larger than the 'new normal' will attract higher income people. I'd feel great about all of these, provided they make sense in the context. Please help developers avoid creating islands that don't connect to neighboring properties. Retail, retail, retail. Mixed use is the big thing here.

What other changes or improvements will make the District a better place to work, grow a business, live or visit? Please share your ideas here. Prioritize parks, green space and areas where people can gather. Priority people and bikes over cars. Connect the innovation district to surrounding neighborhoods-we want to be able to walk and bike there rather than drive and have to find parking. If there isn't plenty of parking, then visiting these places will be difficult. The car bridge by Huffhines Park is already a security concern as well as the Duck Creek trail. If you are going to develop in that area, then please provide additional security so people feel safe enough to use those areas. Thanks. Less traffic in areas where bikes and pedestrians will be walking/biking Special designed signage used throughout the district and many locations for outdoor kiosk maps of the area and posting upcoming events. Digital kiosks would be best.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses My biggest request is to provide a bike path on Collins over 75, to connect our many residential neighborhoods to the workplaces in the Arapaho Innovation District.

My second request to continue to make Art and Sculpture at the center of creating a special identity for this new district Offering art studios and opportunities to teach/take art classes; areas where artists and art students can work together or in easy proximity of others to collaborate, share ideas and inspiration I think the density is too high and growing A way to subscribe for notifications about new restaurants, stores, and events I would like to e-mail a plan document. I love this whole idea, revitalizing the area a la Mockingbird Station and the Shops at Legacy. Let's do it. Better more efficient use of the space but no allow area to get too dense and overpopulated. This area needs to distinquish us from Frisco, Shops at Legacy, Firewheel etc. There are too many apartments and too much traffic there. It is always pleasant until it gets over built. I would prefer to see smaller live-work developements spread around the entire area than large apartment complexes dominating the area. I would suggest an A Loft style hotel maybe in the midst of the property much like it is at City Line. I always think staying at that hotel in that environment would be fun. Get rid of dated , ugly empty buildings. Better signage is needed to know what is actually here. More trees. Artwork/Murals/Sculptures and huge sidewalks/trails would be amazing off of Duck Creek. Any development by the DART should be multi-story condominiums + numerous dining options. The large lot of land behind the Post Office should be turned into Lighted Soccer Fields. Develop more pedestrian-friendly roadways and walking paths/sidewalks. Fewer cars, more pedestrian friendly Make it more accessible to disabled people and make parking more centralized rather than spread out which will encourage walking between amenities and businesses. The tax requirement to bring this vision to R. will break the backs of the elderly and force them to move. More property for re-purpose or re-build. Here comes CA. This should not be the last question. this survey shows that the plan has been decided and input does not take priority. The questions are mostly leading, which will skew results. Provide AFFORDABLE housing for all lower to middle class people. Traditional Retail is really struggling these days. Amazon and online shopping is partially the cause of that but so is the overbuilding of brick and mortar retail. So be cautious when adding retail space just to fill an empty area. Avoid chain stores and restaurants and promote local.small business. Be cutting edge on environmental protection, safety.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses striving for energy efficient buildings, making use of roof areas to install solar panels, using water-wise landscaping, provide shade trees and some covered parking (this could even be metered parking to cover cost of shade structures), including child care facilities and affordable dining options in the mix, ensuring that the residences are affordable and large enough to accommodate a range of family sizes and / or roommate scenarios. I have found that the decent apartment complexes in our city have very small units and and are prohibitively costly per square foot. if we are trying to develop areas where people can live and work, the housing has to be affordable for a single parent with a child to be able to live there. Not everyone earns $50K per year and that's what it takes in order to qualify to rent a 2 bedroom apartment in a decent area. Just talk to business owners and property owners and ask them what they need. Somehow I don't think the answer is going to be bike trails along a drainage ditch, or more residential units. I DID NOT COME TO RICHARDSON TO LIVE IN A CROWDED ENVIRONMENT. EVERY INCH OF LAND IS GETTING COVERED WITH CONCRETE AND THERE ARE NOT ENOUGH PARKS THAT ARE ACTUALLY WILD SPACES. WALKING TRAILS WHERE ON ONE SIDE ARE WOODS AND THE OTHER A STREET IS NOT MY IDEA OF A TRAIL. WE HAVE AN OBLIGATION TO PRESERVE WILD SPACES AND THIS IS NOT HAPPENING. WILDLIFE DOES NOT FARE WELL IN SPLINTERED PARCELS. CHILDREN DO NOT APPRECIATE NATURE BECAUSE THERE ARE NOT MANY PLACES TO EVEN ENJOY IT. THEY DO NOT NEED TO BE ENTERTAINED EVERY SECOND AND THERE ARE VERY FEW PLACES TO GO DOWN TO THE CREEK AND EXPERIENCE THE WONDERS NATURE LIKE YOU WOULD HAVE IF YOU ARE OVER 40 OR 45.

THEN WE HAVE THE PROBLEM OF THE TRAFFIC. DO YOU NOT THINK IT IS ALREADY HORRIBLE? YOU WANT TO HAVE MORE TRAFFIC AND SO MANY APARTMENTS THAT IN 7 TO 10 YEARS THE APARTMENTS WILL PROBABLY BE SECTION 8 HOUSING AND THE HOME OWNERS WILL BE MOVING TO PLACES THAT HAVE LESS TRAFFIC AND BETTER QUALITY OF LIVING. I AM AGAINST ALL OF THIS APARTMENT BUILDING AS THERE SEEMS TO BE TOO MANY ALREADY...I UNDERSTAND THAT WE NEED BUSINESS TO SUPPORT OUR TAX BASE SO GO FOR THAT BUT WHAT PERCENTAGE OF PEOPLE DO YOU THINK WILL ACTUALLY LIVE AND WORK IN THE SAME BUILDING? I GREW UP IN CHICAGO IN A HIGH RISE APARTMENT AND I CAN ASSUE YOU THAT MY HOUSE AND YARD ARE MUCH NICER THAN THE STERILE ENVIRONMENT OF AN APARTMENT WITH NOT MUCH GREEN SPACE, SHARED AT THAT. WHY ARE YOU NOT EVEN MENTIONING CREATING AREAS WITH NEW HOMES THAT ARE SMALLER AND MORE AFFORDABLE WITH SOME PERSONAL SPACE THAT YOU CAN CALL YOUR OWN???

AS YOU CAN TELL I AM NOT FOR THIS PROJECT AS IT WILL JUST MAKE FOR MORE TRAFFIC, CROWDING, AND DUPLICATIONS OF TOO MANY RESTAURANTS, ETC. YOU ARE RUINING OUR CITY IN MY OPINION WHICH I KNOW DOES NOT COUNT FOR MUCH. Real attempts at growing a live music scene. Venues where music can be performed reasonably late without noise conflicts.

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Collins Arapaho Innovation District Ideas Survey Open-ended responses Going to need to get rid of the warehouse-based businesses. There are a lot of crappy businesses in this area. Coffee shops, walking paths, trees, drought tolerant grasses, contemporary water feature, rotating pop up art venues. Lemonade/fruit drink shops, grab a bite food, walkable food. Benches in public areas. Bathrooms. No further thoughts to add. Thanks for surveying our input1 I would like to see Duck Creek revitalized, but don't think more housing is needed there. There is too much traffic on Plano Rd now without additional housing. Make it denser and connect desirable business with safe pedestrian access...think about a family getting out of their car and strolling around from one place to another without worrying about getting mowed down by cars. GREEN SPACE and trails are helpful too. Public educational opportunities

Anything that makes Duck Creek trails more inviting Proving many options in the area (nature/dinning/arts/shopping/living) What about Richardson Square Mall?... Can the structure be saved or rehabbed? Missed opportunity...

State Farm's City Line Complex is the best source of inspiration for your project. For residential parts, I'd suggest looking at some of Dallas' redeveloped areas. Find places families can come, places that their kids can play safely in enclosed areas (ex- hat creek, chicken scratch, the lot), food trucks and places that promote bike route transportation ESPECIALLY from the West side of 75 ,to the east side so west side neighborhoods can better acess this development without having to drive Pedestrian friendly! Change the zoning along East Campbell, have a continuation of eastside like development from 75 to N plano rosd, this will help set the mood for the rest of the district, helping bridge Eastside, Galatyn, and this development (C-A), you need to pay attention to the Campbell side, it seems you are ignoring it. Definitely more green areas are needed in the district. The District should have shopping, restaurants, and entertainment. Thank you so much for allowing people to give feedback on this. Very exciting! Reduce Richardson homeowners property taxes! Tax all people that live, work and enjoy Richardson! Affordable housing Trees and landscapes make areas like this more appealing than concrete and harsh sunlight beating down on pedestrians. Firewheel Town Center is NOT a place I enjoy being. Learn from their mistakes! Streets are too narrow there, and traffic patterns are awful. Downtown McKinney and Bishop Arts District has done a great job! Study them. Walking and biking access is big for the younger generations as it’s healthier and it encourages using local businesses. Green spaces are another huge one. Retail Shops, More resturants

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Collins Arapaho Innovation District Ideas Survey Open-ended responses WE HAVE WAY TOO MUCH TRAFFIC ANY THOUSANDS OF APARTMENTS.

WE DO NOT WANT NYC HERE. PEACE AND HAPPINESS OF EXISTING

RESIDENTS IS MORE IMPORTANT THAN TAX REVENUE. Toooooo many apartments going in. How about homes to encourage a better living experience e.g. home OWNERS. More entertainment, shopping and walking areas. Don't segregate uses anywhere in the district. Any of these are awesome! I’m especially excited about it being more bike and pedestrian friendly. Who and how is this going to get paid for? Please avoid large, faceless apartments. We have enough enough of those and there's nothing unique or desirable about them. Richardson can achieve any needed density with creativity. Cities like Austin, Portland and Seattle can do it. So can we. Comprehensive connectivity to the DART through bike paths and a cart/trolley system will make it easy for people to decide to live in the District - even if they work in other nearby areas such as CityLine or Downtown Dallas. Improved and safe roadways with trails. Façade improvements to older buildings. More entertainment and casual dining areas near the DART station. Casual dining, trails and activity centers along Duck Creek, with rock and other vegetative improvements along the creek. Make this area fully connected with trails that also connect to the north, south, east and west. Make the small north/south streets more walk and bike-friendly. People drive very fast in the bike lanes, very unsafe! Consider the long term impact on residents that own property, downtown Plano is a great example of what I'd like to see with independent restaurants and stores and integrated living. Please do not bring in more mass merchandisers like they have in all the surrounding cities. Our district needs more outdoor activities. Dog parks, more fun things for the kids to do and more places for the new millenials more modern livework places to live. As our community grows we need new innovation in our parks and living areas. Mixed-use with walk-ability and night-life; multiple dining/lounging options within walking distance of each other (think Bishop Arts district). Prioritize pedestrian traffic over vehicular traffic; more landscaping, less parking. Provide lots of landscaping and areas for families. We need more parks and fun areas in Richardson.

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