CONFERENCE BROCHURE SOCCEREX CONNECTED Soccerex Connected is the world’s premier online football business event. In its 25th year, Soccerex hosted its 49th major event — Soccerex Connected — a truly global conference, virtually bringing together the very top football business leaders from around the world for one of 2020’s largest industry gatherings. Hosted entirely online, over 200,000 hours of content were consumed across 5 days, with panels, debate, and networking covering topics ranging from governance, media, commercial, performance, stadia, and social issues — in the age of COVID-19, and beyond. 2,000+ 5,000+ 70 12,000+ 9,000+ 250,000+ ATTENDEES CONTACTS MADE COUNTRIES MESSAGES SENT ATTENDEE VIEWS IMPRESSIONS Soccerex Connected will return in February 2021, back by popular demand. It will once again provide an unparalleled platform for the football family worldwide to reunite, forge new relationships, strengthen existing ones and gain additional understanding of how football is changing. We will once again be dedicating an entire day to each main conference stream; Governance, Law and Finance; Stadium and Event Operations; Performance, Medical and Analytics; Commercial, Marketing and Broadcast. CONFIRMED SPEAKERS DINO RUTA PEDRO TRENGROUSE PROFESSOR OF PRACTICE OF LEADERSHIP & SENIOR PARTNER SPORT MANAGEMENT, TRENGROUSE & GONÇALVES ADVOGADOS SDA BOCCONI Pedro Trengrouse is a lawyer, specialist in Sports, whose career has focused Dino Ruta is a Professor of Practice of Leadership & Sport Management at SDA Bocconi on advising key stakeholders from private, public and third sectors in pol- School of Management. At SDA Bocconi, he is Scientific Director of the International Mas- icies and initiatives related to more efficient and innovative approaches ter in Management, Law and Humanities of Sport (FIFA Master), since 2013 he is founder to Sport as a tool for human, social and economic development. He is the and responsible for the Sport Knowledge CenterMBA with the course Managing People Vice-President of the Brazilian Bar Association Special Committee on in Organizations and he was the coordinator of HR Leader Programs. He has worked for Gaming Law, Lotteries and Entertainment and was Harvard Law School and/or advised the following key organizations in Sport: AC Milan, FC Internazionale, FIFA, Visiting Scholar at the Berkman Center for Internet and Society (Fall 2014); FIFPro, FIGC, Gazzetta dello Sport, Giro d’Italia, Javier Zanetti, Juventus FC, KPMG Sports holds the FIFA Master as well as University of Nevada Las Vegas (UNLV) Advisory, National Basketball Players Association, NBA, Qatar 2022 – Supreme Committee Certificates in Fundamentals of Gaming Regulation for Land Based Casinos for Delivery and Legacy, RCS Sport, UEFA, Vero Volley. and Advanced Sports Betting Regulation. DANIEL CRAVO SENIOR PARTNER, CRAVO, PASTL & BALBUENA Daniel specialises in Sports Law and provides his legal services to football clubs, agents, fed- erations and players, usually involving the Court of Arbitration for Sport (CAS) and footballs governing bodies. Daniel is active in the Higher Court of Sports Justice in football related cases as well as being the Vice President of the Special Committee on Legislation and Sports Law at the Brazilian Bar Association. JURGEN MAINKA CEO & FOUNDER, PULSE SPORT & ENTERTAINMENT Jurgen Mainka has been part of the world of global football for more than 23 years, most recently, serving as the Chief Business Officer for MLS’s expansion franchise Inter Miami CF. During his time with the South Florida club, Mainka built the stadium and front office operations from the ground up and oversaw all of the team and stadium business, includ- ing brand building, content generation, fan engagement as well as sponsorship, data and media right sales. Prior to joining Inter Miami, the Mexico City native spent five years with Concacaf, where he served as the Deputy General Secretary and Chief Commercial Officer. Mainka also served as part of the Executive Committee for the 2016 Copa America Centenario. DOMINIC CASCIATO ASSISTANT COACH & HEAD OF RECRUITMENT, NEW YORK COSMOS With over 10 years of coaching experience in the professional development phase, Dominic Casciato was recognized as one of the top 30 coaches under the age of 30 in the USA in 2017 after helping numerous young American players move into the MLS and onto full international football. He then spent two years working for the academy of RCD Espanyol while learning Spanish in Barcelona, before accepting a position as Assistant Coach and Head of Recruitment for the New York Cosmos, which he currently holds. EMANUEL MACEDO DE KIERON SHARP CEO, MEDEIROS FACT UK CEO, SPORT INTEGRITY GLOBAL ALLIANCE Kieron joined FACT in November 2006, following a distinguished 30 year ca- reer with the Metropolitan Police and City of London Police, including a four After graduating in Law from the University of Lisbon, Emanuel Macedo de year secondment to Interpol as Head of the Economic Crime Department, Medeiros has gone on to hold positions throughout the worlds of law, Portuguese and culminating in the position of Detective Chief Superintendent overseeing politics and football. After being appointed Secretary General of the Portuguese Specialist Crime Operations in the City. FACT is the UK’s leading intellectual Professional Football League in 2000, he then went on to become a member of property protection organisation. Kieron has overseen the development and several committees within both UEFA and FIFA, including the FIFA Task Force strengthening of its investigative, intelligence and analytical capabilities, along “For the Good of the Game,” along with being one of the founding fathers and with enhanced engagement with law enforcement agencies. Kieron is also a the former CEO of the Association of European Professional Football Leagues. He graduate of the Federal Bureau of Investigation (FBI) National Academy in currently holds the position of CEO of ICSS INSIGHT, as well as being the proud Quantico, Virginia. co-founder and current CEO of the Sport Integrity Global Alliance (SIGA), the world’s largest independent global coalition in the field of sports governance and integrity. CONFIRMED ATTENDEES DAY 1: GOVERNANCE, LAW & FINANCE 12:00-12:45 GMT 16:00-16:45 GMT THE VIEW FROM THE TOP CHANGING OFFSIDE TO KEEP FANS ONSIDE Leaders of world football willl give their visions for the The introduction of highly accurate technology such as direction the game will take in the years to come, with a VAR into the game has brought great advances and overall focus on the international calendar, equality and diversity, a positive impact on correcting decisions, but has thrown the growth of the women’s game and the balance football the need to adapt the laws of the game to reflect a sport needs to strike between commerciality and community. that now moves at breakneck speed when live, and super slow mo freeze frame in review. We will hear what changes governing bodies are instituting to deal with these issues. 13:00-13:45 GMT FOOTBALL IS BIG BUSINESS. ISN’T IT? 17:00-17:45 GMT Every time we read about football, we have the view that QUOTAS? WHERE WE’RE GOING, WE DON’T it is ‘big business’ reinforced. But how true is that? How NEED QUOTAS many companies outside of football pay a small subgroup of employees more than their total turnover, or habitually 2020 has been a stand out year for social action, and has make losses? The question will also be raised of whether thrust equality into the spotlight with the fight against football should aim to be a big business, or service the discrimination of all forms being ever present. This needs of its community above commercial gain. panel will debate what equality actually looks like, how we’ll know when we’ve reached an equal state and how inclusion of new communities can avoid feeling like the exclusion of existing ones. 14:00-14:45 GMT THE EMPIRE STRIKES BACK The colonial world of European empires is gone - except in football. The European game takes in raw materials from around the world in the form of low cost, young players and develops them and repackages them to sell back to countrymen through merchandise and media rights. Much like the system it reflects, how long can this model continue before serious changes in talent and monetary flows occur? 15:00-15:45 GMT PLAYING BOTH SIDES: MULTI-CLUB OWNERSHIP With progressively more multi-club groups launched and others in planning, this session will look at their place in football, how they affect current rules around transfers, finance, competition and conflict of interest and whether anything can - or should - be done to curb their growth and proliferation. DAY 2: STADIUM & EVENT OPERATIONS 12:00-12:45 GMT 16:00-16:45 GMT INCREASING CONSUMPTION WHILST REDUCING WATCHING ME, WATCHING YOU, A-HA! INTERACTION Surveillance in stadiums is now common at the top level, Increased sales of merchandise, food and drink are and permeates the game further as the technology becomes always a target, but now the aim is to achieve this with more affordable and safety regulations become tighter. But are fewer touchpoints. What technologies and strategies are stadium operators just scratching the surface of the goldmine available to facilitate this, such as in-seat ordering, all- they have at their fingertips to search for security risks? Futuristic inclusive food and beverage packages and post match options such as face tracking sit alongside traffic flow models collection points, and more importantly, which of them is that can be used to shape and personalise the fan experience. working. 13:00-13:45 GMT 17:00-17:45 GMT SAVE THOSE TREES AR, VR, AND GOOD OLD R In many corners of the football world, the digital revolution Everyone loves technology and we all spend hours looking that sees us carry our lives on our phones hasn’t happened, at the world through our phones and so the world of VR not least when it comes to ticketing.