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STYLE GUIDE of the FUTURE FRANKFURT STYLE AWARD 2020 PROGRAM 2020 (June 2020) BE PART of IT

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STYLE GUIDE of the FUTURE FRANKFURT STYLE AWARD 2020 PROGRAM 2020 (June 2020) BE PART of IT ©EVI SOFIANOU /FRANKFURTSTYLEAWARD 2019/20 We are hoping to see the world change. But we had to face the facts. It would not change on its own. The new guiding theme is well reflected and based on the challenges and opportunities arising from transformation processes, digitalization, migration and environmental developments. STYLE GUIDE OF THE FUTURE FRANKFURT STYLE AWARD 2020 PROGRAM 2020 (June 2020) BE PART OF IT find out more_www.frankfurtstyleaward.com The FRANKfurtstyleaward is ready for its 12th edition! The world, nations and societies have always been in a process of change. Culture and conventions have changed, bans have been abolished and new paradigms have defined the rules of coeXistence. Fashion is the medium that reflects these transformations. Today, change is more necessary than ever. And should it not develop faster than ever before, when the environment, values and new rules of coeXistence are at stake? In line with the motto BENEFITS of CHANGE the FRANKfurtstyleaward invites more than 1000 fashion schools worldwide and opens the competition to some 600 finalists of the past years as well as master classes and newcomer designers with own labels to apply for this well-established worldwide competition for young fashion and design talents. After having had France, Italy, China, the USA and Africa as partner countries in the past years, Canada is in the focus for 2020. We started the 12th Call for Entry for the international fashion & design award FRANKfurtstyleaward under the motto BENEFITS of CHANGE in December 2019 – before the outbreak of the corona pandemic. Until the deadline for submissions at the end of February, climate change and environmental protection were still the main focus. Despite all the restrictions we have to accept, we feel obliged to present the talented young international designers who have applied for the FRANKfurtstylaward 2020. More than ever, these young people deserve to have their creative messages listened to. Due to the Corona pandemic, the consumer goods fair Tendence, which was to take place from 27 to 30 June 2020, was cancelled. Therefore, the award ceremony with FRANK® - THE TROPHY – the highest distinction of this competition – will take place under the motto "FRANKfurtstyleaward goes Digital" in the form of a digital hybrid Finale Show at the Airport Club Frankfurt on 27 June 2020 from 14.00 hrs. to 16.00 hrs. The FRANKfurtstyleaward is a globally accepted institution and a worldwide career platform for young design talents. Moreover, it is a recognized stage that allows industry and retail to gain insights into the values and style preferences of the neXt generations. It serves as a trend barometer for the future and hence gives industry and trade valuable impulses for the innovations and markets of the future. The FRANKfurtstyleaward is the ”Style Guide of the Future” and provides orientation for industry, retailers and consumers. The main prizes from our sponsors amui.space, Staiy and MyFashionary make the career platform even more valuable for young fashion designers. The FRANKfurtstyleaward Roadshow of the TOP60 COLLECTION with its sponsors and active supporters has been developed as an active marketplace and stage. It is the international career platform, and “incubator” for newcomers in fashion and design. The mission of the FRANKfurtstyleaward is innovation and sustainability! Call for Entry The world, nations and societies have always been in a process of change. Culture and conventions have changed, bans have been abolished and new paradigms have defined the rules of coeXistence. Fashion is the medium that reflects these transformations. Today, change is more necessary than ever. And should it not develop faster than ever before, when the environment, values and new rules of coeXistence are at stake? How can fashion reconfigure the setting of your life? It is time for BENEFITS of CHANGE! ©EVI SOFIANOU /FRANKFURTSTYLEAWARD 2019/20 Choose your favorite category: Category 1: Create your Revolution If you want to change the world, start with yourself. With what you wear individually on the body, you set new priorities. Create your own fashion revolution, because every revolution has had humble beginnings. Category 2: Explore Cradle to Cradle Cradle to cradle – creating cycles – is the philosophy of our time. Create something new from something that eXists already. Integrate the used material, object or fabric and let it tell its story. Category 3: Dream your Dreams Duality – who says that reality and fantasy are separate worlds? Accept parallel spaces and many realities that are still unconscious. Where do we feel more than we know? This is your playground for the unthought, the unseen and whatever eXists “only” in your fantasy. Let enchantment become a mode in which the change and its benefits and our ideas of a better world are already visible. The FRANKfurtstyleaward 2020 includes four different sections with specific priorities: Phase I (November/December 2019) – Call for Entry BENEFITS of CHANGE Planning • Idea, concept, motto 2020 • PR activity plan: social media campaign / public relations • Management of participants • International roadshow 2020 Call for Entry 2020 • November 2019: Call for Entry to 600 finalists of the FRANKfurtstyleaward as well as to more than 1,000 fashion schools worldwide and its students, master classes and Alumni • Launch activities: November/December 2019 • Kick-off with fashion design schools (on request) Phase II (January to April 2020) – Nomination of Finalists • Deadline for applications: February 28, 2020 (eXtended until March 13, 2020) • First evaluation turn of the jury: until March 20, 2020 • Nomination of finalists: beginning of April 2020 • Wild Card Voting: April 2020 • Planning, approvals, preparation (change to a digital event) Phase III (Mai/June 2020) – TOP60 COLLECTION BENEFITS of CHANGE • Submission of the designs with video clips: Deadline: June 2, 2020 • Forwarding of evaluation sheets and video clips to Jury: June 3, 2020 • Deadline Jury evaluation: June 11, 2020 • Deadline for submission of TOP 10 winning designs: June 22, 2020 Phase IV (June 2020) – Finale Show – Award Ceremony BENEFITS of CHANGE FRANKfurtstyleaward Award Ceremony Location: Airport Club Frankfurt Date: June 27, 2019, 14.00 hrs. to 16.00 hrs Motto: BENEFITS of CHANGE Finale Show: Final evaluation of TOP 10 by Jury Presentation of the 3 prizes per category and the "Outstanding Talent 2020" of our sponsors amui.space, Staiy and MyFashionary Video clip show of the TOP 10 winning designs and a live show of the TOP 10 winning outfits Awards FRANKfurtstyleaward 2020 • amui main prizes „From Prototype to Production to Market“ (Value: 22,500 EURO) o 1st prize per category: Create your Revolution, EXplore Cradle to Cradle, Dream your Dreams (MiXture of Students, Master Class, Newcomer) worth 7,500 EURO each. This main prize includes coaching, technical support and sample collection. • Staiy main prizes „Innovative Designer Premium Entry“ (Value: 15,000 EURO) o 2nd prize per category per category: Create your Revolution, EXplore Cradle to Cradle, Dream your Dreams (MiX of Students, Master Class, Newcomer) worth 5,000 euros each. This prize includes contact for the winners with Staiy's leading sustainable fashion marketplace in order to start with their label online. The three winners will also be promoted through Staiy channels (website, newsletter, social media). • MyFashionary Preise „Showroom Online Package“ (Value: 8,700 EURO) o 3rd prize per category: Create your Revolution, EXplore Cradle to Cradle, Dream your Dreams (MiX of Students, Master Class, Newcomer) worth 2,900 euros each. This prize includes a showroom online package and is a modern and contemporary way to present collections in a digital world. It includes the staging of up to 8 key looks of the collection as part of a fashion show, individual videos for each look, images The Looks in Runway Style including styling (Shima Khazei), make-up (Lisa Ciccopiedi), film and photography (Bea v. Winterfeldt) • Outstanding Talent Award 2020 o The Outstanding Talent will be selected by the President of the Jury and will be invited to present the FRANKfurtstyleaward collection during the Vancouver Fashion Week. • 5 x FRANK® – The Trophy o 1st Price: Winner per category Create your Revolution, EXplore Cradle to Cradle, Dream your Dreams (MiXture of Students, Master Class, Newcomer) o 1 X FRANK® for Future 2020 (FRANK® – The Trophy plus invitation to Vancouver Fashionweek o 1 X FRANK® Lifetime Achievement Award • “Once-in-a-Lifetime” Fashion Trips (Berlin, Paris, Frankfurt) • Fashion TV subscriptions of our media partner (12 months) • VDMD Membership (1 year) for the ten FRANKfurtstyleaward 2020 winners Phase V (July to October 2020) – Roadshow BENEFITS of CHANGE (preliminary schedule) Due to the current situation caused by the coronavirus pandemic, the following dates may change. We update promptly. Following the FRANKfurtstyleaward celebrations on June 27, 2020, the FRANKfurtstyleaward 2020 goes on an international roadshow with individually curated eXhibitions and fashion shows which include unique designs from all over the world. Planned roadshow stops are (preliminary time schedule): 1. Neonyt 2020 (Berlin Fashionweek) January 14-16, 2020 2. TeXworld, Apparel Sourcing, AvanteX Leather World (Paris) February 10-13, 2020 3. TeXworld, Apparel Sourcing, AvanteX Leather World (Paris) September 14-17, 2020 4. Frankfurt Book Fair – THE ARTS+ October 2020 .
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