MORNINOSIDE GOLLEQE YEAR LIBRARY 26" SIOUX CITY IOWA; BROADCASTING TELECASTING

THE BUSINESSWEEKLY OF RADIO AND TELEVISION JUNE 10, 1957 35¢ PER COPY

HFdrdSr31.1 8;3O8 .. Celler report less severe than advance Page 31 billing 6L££Z s+QI 9 Ai. TO T7191,3 More Hollywood movies in works for tv release Page 52 001 a .cs8aqyi ZïíLfi£tï aBaTToO aplsut:usow Khrushchev interview: News story of the week Page 60 Everybody's talking about closed- circuit pay tv Page 80

NOW the Best News for Shrewd Advertisers since Saturation Packages

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Radio Division EDWARD PETRY & CO., INC. The Original Station Representative

EW YORK CHICAGO ATLANTA DETROIT LOS ANGELES SAN FRANCISCO ST LOUIS Fred Wells R. S. Hoak Wm. C. Metz Sid Baumseen Partner Owner President Partner Blue Bunny Ice Cream Hook Oldsmobile Co. Metz Baking Co. National Furniture Co.

We don't work for KVTV, but

KVTV really works for us

Testimonial Pitch "We're selling products front bread to rugs, from ice The way to sell Sioux City, northwest Iowa and the cream to cars on KVTV Channel 9. Some of us use Siouxland market is KVTV Channel 9. Why? Lots of spot schedules, some use local shows, some use syndi- people (229,330 families), with lots of money ($1,013,- cated shows." But we all tell the same story. KVTV is 000 income) watch KVTV most (79% more audience really working for us, really pulling sales from all over than competition -Feb. '57 Pulse). The sponsors pic- the market." tured know Sioux City and they place their adver- tising where it pays. If you'd like to join the happy sponsors in the picture, contact your KATZ man.

' Represents 1826 programs and 806 announcements over the posi 1 4 years.

A Cowles Station. Under the same management as WNAX- 570, Yankton, South Dakota. Don D. Sullivan, General Manager. /l CBSABC SIOUX CITY, IOWA KETT' COW

Wn 1leW

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MAXIMUM NEW POWER TOWER

Now WCHS -TV in Charleston, West Virginia is delivering bigger audiences in Ohio, West Virginia, and Kentucky from its new 1,000 foot tower atop Coal Mountain. 1,250 feet above average terrain and 2,049 feet above sea level, WCHS -TV's mammoth tower (transmitting at maximum power of 158 kw) guarantees even more audience for your spots or programs. (The February 1957 Combined ARB for Charleston- Huntington -Ashland put WCHS -TV first in total quarter -hour wins over COMBINED competition.) Find out from your Branham man why WCHS -TV is your best buy in the

Charleston -Huntington- Ashland market. . WCHSTV Serving Charleston -Huntington -Ashland - -- -from the biggest market Charleston's only TV station

Published every Monday. with Yearbook Numbers (53rd and 54th issues) published In January and July by Baosactsrma PaaLICATIONS. Ixc, Ms DeSales St., N.W., Washington 5. D. C. Entered as second class matter March 14, 1933, at-Post Office at Washington, D. C., under act of March 3, 1879. FOUR IN ONE PLUS

This one television station delivers four standard metropolitan area markets plus

TV sets 917,320 CHANNEL B MULTI -CITY MARKET 1,015,655 families 31/2 million people $33/4 billion retail sales $61/4 billion annual income WGALTV LANCASTER, PENNA. NBC and CBS STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

Page 4 June 10, 1957 BROADCASTING TELECASTING closed circuit:

SUSPENSE Explosive Khrushchev ap- group as assistant to president, Gordon to lighten ban on electronic reporting in pearance on CBS-AM -TV, Face the Na- R. McLendon. courtroom won't get serious ABA consid- tion last week (Sunday) almost didn't hap- BT eration until House of Delegates meets in pen because of Soviet bureaucratic red FEDERAL Trade Commission attorneys February 1958. tape, it now can be stated authoritatively. are mulling questions raised by several BT Soviet party boss raised question about complaints received in last week or so from COX SUPPORTER If Sen. John W. use of "outside" man (B. J. Cutler, Herald- radio stations attacking purported exag- Bricker, of Ohio, ranking Republican Tribune) as panelist, but CBS insisted that gerated advertising claims by competitors. member of Interstate Commerce Com- customary format be retained. Kremlin Complaints allege that offenders are claim- mittee, has his way, report of Democratic green light was not given until Monday, ing bigger audiences and more coverage counsel Kenneth Cox on network opera- May 27-day before interview was shot. than they actually have. Basic question for tions will be adopted as report of full CBS crew of half -dozen reportedly was all FTC apparently is one of jurisdiction. committee, according to reliable sources. packed and ready to leave when clearance BT Reports of previous committee counsel, provocative, were came. REFUTING RUMORS People on Ford which were highly re- leased as rather BT Dealers account at J. Walter Thompson reports to committee than committee. CURBSTONE estimate of overall cost of Co. say they're having to work overtime to by history- making broadcast was about $25,- knock down reports, circulating last week, BT 000. In addition to six -man crew, 30 that they and Ford-because of Ford BASIS for FCC's stand that it has right to crates of equipment, weighing 2,250 Div.'s $5.5 million package buy on CBS authorize pay tv on broadcast frequencies pounds, were moved by air from Paris to Radio network [BST, May 13, et seq.] - (see page 70) is Congressional legislative Moscow. are recommending that they get extra ex- history involving Radio Act of 1927. In BT posure by buying only on stations not af- that year there were two proposals to pro- hibit charging of fees for broadcast recep- IN THE RUNNING Scuttlebutt last filiated with CBS Radio. They stress no tion. Both failed of passage. This, accord- week on FCC sweepstakes for McCon- such recommendation has been made and ing to certain toll tv proponents, implies naughey vacancy upcoming June 30: T. that, moreover, in handling Ford Dealers' that Congress did not mean to prohibit Pollock, St. Louis attorney, multi -million-dollar spot campaign they're Hartley charge for receiving broadcast signals. scratched and out of running. New entries: buying time on same basis as always: best Former Rep. Clifton Young, of Reno availabilities they can get. Placing time on BT (Harvard graduate, 35- year -old Republi- basis alleged, they say, would not be in TWO HOT ONES One Commissioner's can, attorney active in young Republicans, best interests of client. opinion on two hot topics will be aired at infantry major World War II) and Charles BT Md.-D. C. Radio & Television Broad- O. Pengra, of Boston (senior partner in ROBERT HELLER & Assoc., Cleveland casters Assn. meeting at Ocean City, Md., Boston law firm of Choate, Hall & Stew- management engineering firm, has been this week. Comr. T. A. M. Craven ex- art). Still in running: George S. Smith, commissioned by CBS to make study of pected to contend: (1) that broadcasters by president of FCC Bar Assn.; FCC General network's housing and space requirements default are allowing government to censor Counsel Warren Baker, FCC Secretary in New York, with report likely within programs indirectly and actually to run Mary Jane Morris, latter coming up with three months. Report will be projected economics of their operations, whereas he strong Midwest support, particularly from into future needs of company and, in tv, interprets law to provide for free compe- her native Michigan. will take into account originations from tition with no censorship and minimum of BT New York as against Hollywood, as well government interference; (2) that test of subscription tv on "open circuit" basis, in members as live vs. film. Starting point was analysis NOT only FCC members, but his judgment, is essential and that he ex- over delay made by CBS of its own needs and require- of Congress expressing concern pects FCC to authorize experiment, with in naming McConnaughey successor as ments over next five years. BT only question in his mind what "peri- Commissioner. Almost everybody seems meters" of testing should be. - they haven't in favor of chairmanship for John C. Doer THE REAL TOLL Though BT fer, including candidates. Failure to get come out and said so, number of Holly- Senate confirmation by lune 30 would wood studios and independent producers BECAUSE General Motors plans to spend hamstring FCC, particularly where tie are against toll tv strictly for reasons of so much money in television next year, votes might be involved. Members of Sen- national economy. They feel toll tv will it's understood firm may name top Madi- ate Commerce Committee, unhappy about wreck economy because average wage son Ave. executive to head newly created way administration has been handling ap- earners will feed tv coin box at expense post of tv head of GM. pointments anyway, doesn't want to be of paying more necessary household bills. BT stampeded into confirmation action at They estimate that viewers now spend over IN THE RING Stanley Hubbard presi- eleventh hour. 13 hours weekly with tv, that monthly bill dent of KSTP Inc., St. Paul- Minneapolis, BT for pay -tv would come to $30 including who last month took over ownership of and maintenance. At that rate, SHORT TRIP There's been quiet change installation KOB -AM -TV Albuquerque, N. M., from how long till grocer gets hurt? they ask. of plans about announced appointment of Time, Inc., is in what he describes as "fight William S. Morgan Jr., vice president and BT to the finish" with Albuquerque's two news- general manager of McLendon Corp.'s DESPITE growing recognition in judicial papers over publication policy on radio KLIF Dallas, to be programming vice circles of broadcasting's ability to report and tv logs. Mr. Hubbard said he found president of American Broadcasting Net- court proceedings unobtrusively, there's KOB was paying two newspapers $14,000 work [BT, May 27]. He was all set to slim chance that American Bar Assn. will per year for listings, when general prac- take over new duties early in June, but take any action to ease oppressive Canon tice is to run such logs as "public service" signals were switched at last moment, pre- 35 at annual convention in July, when re- to subscribers. Newspapers demurred and sumably by mutual agreement, and he's port of canon- revising committee is due. war was on. Other stations also have can- reported to have returned to McLendon Best guess at this time is that any effort celled paid listings, reports Mr. Hubbard.

BROADCASTING TELECASTING June 10, 1957 Page 5 a few eyes are elsewhere

but most people watch

And we can prove it! Again, more quarter -hour firsts as surveyed by the April Pulse and the March ARß. and Nielsen.

ANOTHER

Z

mEDITH STAoO KCMO -TV Kansas City channel 5 8 Joe Hartenbower, General Mgr. WHEN -TV Syracuse channel Sid Tremble, Commercial Mgr. Represented nationally by Katz Agency KPHO -TV Phoenix channel 5 KCMO -TV ... one of Mere-

. WOW -TV Omaha channel 6 dith's Big 4 . all-family stations.

Meredith Stations Are Affiliated with Better Homes and Gardens and Successful Farming Magazines

Page 6 lune 10, 1957 BROADCASTING TELECASTING THE WEEK IN BRIEF

LEAD STORY NETWORKS

Agencies, Networks Dissected -House antitrust group report That Kremlin Exclusive -CBS' Face the asks Dept. of Justice to review advertising practices. FCC Nation interview of boss Khrushchev gen- scolded by Chairman Celler's committee, which also found erates much comment across the nation, that while tv has made great advances, there is plenty of room from the White House to the remotest bar- for improvement. Time -option and must -buy practices are bershop. Most, particularly the press, are criticized. Page 31. lavish in praise of the network's reportorial enterprise; there are a few growls and ques- KHRUSHCHEV tions. Page 60. ADVERTISERS & AGENCIES

Foods Spend Most In Spot Radio -Total of $8.3 million invested in spot radio time for food and grocery advertising in PROGRAM SERVICES first quarter of 1957. Tobacco products close second with $8.1 Cable Movies in the Home -Will American public pay more million. Overall three -month spot outlay was $48.8 million. for movies delivered to the home than they do at theatres? Station Representatives Assn. report shows complete product That is basic question to be answered by Bartlesville, Okla., breakdown. Page 44. wired toll tv program, Jerrold's Milton Shapp and Interna- tional Telemeter's Carl Leserman agreed last week in debate Why Edsel Picked FC &B -Here are the reasons behind the at Pittsburgh convention of community tv operators. Page 80. agency selection for Ford's new auto. Page 36. New Microwave Relay Readied Telephone Labs., Aftermath of Cancer Report -Major tobacco advertisers -Bell with aid of new solid state devices and other technology, ex- and their agencies expect American Cancer Society report, pects to have installed in two -three years new radio microwave linking tobacco smoking with death rate, to have little effect relay that will broaden cross -country tv program highway. on their advertising plans. Page 34. Page 96.

Could Your Spot Tv Sue For Non -Support? $5 Million Lure For Giants, Dodgers-ITV makes offer -Martin Himmel of Dunnan & Jeffrey uses for closed- circuit tv rights if ball clubs stay in New York. BeT's MONDAY MEMO to outline basic com- Page 91. mandments for advertisers who fail to set up distribution, merchandising and orienta- tion of retailers before getting into spot tv MANUFACTURING Page 129. MR. HIMMEL RCA Mapping Plans -RCA, cashing in on high- fidelity Time Buys That Paid Off-Hair curlers, discount items and sound boom, intends to give all-out push to stereo home re- even bologna can be sold through radio -tv. Successful adver- production equipment this fall. To tell story of binaural sound, tisers show how it's done. Page 44. RCA and Kenyon & Eckhardt will show UPA- produced tv commercials later this summer on network, while dealers plan co-op on local stations. Pages 95 and 35. FILM

Paramount Will Tune Itself Into Tv Picture- President INTERNATIONAL Balaban sees Paramount Pictures as an "important supplier" to television, both sponsored and toll. The Hollywood major BBC, 21 Months After Commercial Tv -Gerald Beadle, hasn't made deal on its pre -1948 library, but may this year. BBC director of television, reviews the history and plans of Mr. Balaban feels commercial tv is in trouble and needs the government corporation in a special interview with BT's movieland's product. Page 52. editors. He makes some comparisons of BBC and commercial tv operations. Page 120. United Artists Paints Rosy Picture-Stockholders in com- pany's first stockholder meeting in 38 years are told firm plans BST to live happily ever after with tv. In exclusive interview DEPARTMENTS UA President Arthur B. Krim and Tv Sales Director John Leo explain U -A's "philosophy" towards tv, hint at stepped -up ADVERTISERS 8 AGENCIES .. 34 LEAD STORY 31 activity in that field. Page 54. AT DEADLINE 9 MANUFACTURING 93 CLOSED CIRCUIT 5 MONDAY MEMO 129 COLORCASTING 36 NETWORKS 54 Government Reaction to FCC's Tv Proposal- Suggestion EDITORIAL 130 OPEN MIKE 14 to junk five- year-old system of processing tv applications EDUCATION 98 OUR RESPECTS 26 draws around hundred comments. They range from outright FILM 52 PEOPLE 103 acceptance to complete dismay. Page 70. FOR THE RECORD 107 PERSONNEL RELATIONS 92 GOVERNMENT 70 PROGRAM SERVICES 80 IN PUBLIC INTEREST 20 PROGRAMS 8 PROMOTIONS .116 More Blistering of the FCC -Tv grants draw further cen- IN REVIEW 18 RATINGS 39 sure from Capitol Hill. Chairman McConnaughey answers INTERNATIONAL 102 STATIONS 98 Rep. Dingell. Page 74. TRADE ASSNS. 68

BROADCASTING TELECASTING June 10, 1957 Page 7 Newest Twin Cities Pulse is further proof that 1956 figures are worthless for 1957 time -buying.

WDGY is now an even stronger first every afternoon.*

PULSE UPI Look at the chart at the left ... and see how far WDGY has come on Pulse in the last 12 months. Storz Station programming excite- (7 a.m. -7 p.m., Mon.-Fri.) ment has overturned radio listening habits of a generation -and Pulse isn't alone in reflecting it. March WDGY is first NSI area 9 a.m.-6 p.m. Monday- Saturday. April WDGY is first all day per latest Trendex. In every recent report, 2.8 WDGY has a big first place audience story! 1956 This is hardly the way things were 12 months ago, and thus buying Minneapolis -St. Paul on the strength of outdated figures, or obsolete March "images" can be misleading. Scrap them . . . and let John Blair update you. Or, talk to WDGY General Manager Steve Labunski. April *March -April 1957 Pulse. 1957

WDGY 50,000 watts Minneapolis -St. Paul

TÓDD STORZ' President,

WDGY WHB WQAM KOWH WTIX Minneapolis -St. Paul Kansas City Miami Omaha New Orleans

Represented by John Blair & Co. Represented by Adam Young inc.

Page 8 June 10, 1957 BROADCASTING TELECASTING BROADCASTING 9 Page 1957 10, June TELECASTING on 10 page on Continues interview. comment for Eisenhower ago. President to facilities offered had CBS that agency. is Y., N. Co., Esty liam weeks few until show night on also bureau. Moscow paper's Wil- markets. metropolitan major in time Sunday -TV NBC Allen's Steve reminded He evening -A Class in placed slot time tine been had Firm plans. tv fall its set headed formerly who Salisbury, Harrison Ballan- of with what says, Ziv date, hasn't still and agency another pointed correspondent Times York New and tions, 90% ap- to company's film of successful most be yet not has advertiser, largest Rela- Foreign on Council Mosely, E. Philip to proved has Program fall. this effective Orr's Jergens, agency. another with Dr. president; -CIOAFL Meany, George merge may Renewal York. New -TV WRCA and (TV) Assoc. Orr W. Robert that by Khrushchev on Comment called program understood $4 of hood WPIX both on shown is series since volved, million-it's -11 radio on and p.m.) budget ing analysis p.m.) (10:05 in- are stations -five Twenty markets. coast neighbor- in is reportedly tv on for scheduled - advertis- -Jergen's week last account -4 (3 (Sun.) yesterday east 24 in Patrol Highway Programs' vision had CBS that out pointed also Stanton Dr. year Co. Jergens Andrew of loss WITH Tele- Ziv consecutive third for newed said. president CBS re- have to understood J., N. Newark, Sons, ORR? FOR WEDDING A put (as is system munist & P. it), Anfuso Rep. bad Ballantine RENEWAL 'PATROL' com- that "confession" a secure to was agency. "hardly" intention CBS' leadership." munist N. June. treasurer. com- the and communism of nature the is Y., -Erickson, McCann in placed see be will schedules Two markets. radio major Pa., Williamsport, Jr., Runnells Clive themselves for judge and hear, could ple peo- "so of number in campaign announcement spot and secretary, H., N. Rochester, Malin, American the that interview hearsed unre- microphones and cameras of saturation two-week planning conditioners, J. A. president; vice Tex., Tyler, Flinn, H. in air for Corp., house front in leader Russian -get before" done its Pittsburgh, Electric Glenn officers: NCTA new Other owner. never was Westing- SPOTS CONDITIONER AIR been has what "do to plained, cable Wyoming Daniels, Bill succeeds He ex- Stanton Dr. interview, of Objective 80]. page story, [early convention burgh Y. N. Co., Miller L. C. Agency: vember. say, would at Tv National of No- until continue to understood Campaign Pitts- Assn. Community Khrushchev what to as idea any have CBS new operator, tv radio. on weekly spots 12 and tv on week president elected munity did neither and said, Stanton Dr. advance, com- per announcements six of average using Pa., Meadville, BARCO, J. GEORGE in anyone to submitted not were questions Southwest, in largely markets, 35 in month NCTA Heads Barco plans its of Dept. State S. U. informed CBS this campaign -tvradio spot launching Y., N. Though reply." prompt this you give to ought CBS, of president as "I, thus, and ment starch), (Niagara Co., Refining Products WKDA Corn STARCH FOR CAMPAIGNING Tenn. Nashville, and manage- by made were program affecting I., R. Providence, WHIM Mo.; Clayton, decisions policy that wrote Stanton Dr. agency. KXLW Pittsburgh; WILY Md.; Spring, 60]. page owns is Y., N. Feasley, & Lambert 30. Sept. other Silver WGAY also which Thomson, story, [earlier Nation The Face of moderator 22, July start will block One markets. H. Harris and Brechner L. Joseph cluding Novins, Stuart to interview filmed on tions 50 about on only, daytime nouncements, (in- group Kluge W. John by owned WLOF ques- posed publicly who Y.) -N. (D Anfuso an- spot of blocks -week four two place Sr. Murrell O. William by exercised fairs L. Victor Rep. to sent letter in was ment to plans Y., N. (Listerine), Co. Pharmacal af- WORZ in ownership indirect called it com- His Friday. said president, CBS ton, Lambert Warner SET -DRIVEDUAL what on based primarily WORZ against sion Stan- Frank Dr. news," the report and out deci- Commission's facility. vhf for lando "seek to was job network's journalists" can event. of ship Or- WORZ favoring decision initial 1955 Ameri- "free as because anybody with view sponsor- underwriting is Philco year cessive examiner's reversing city, that WLOF, to inter- Khrushchev its clear not did -TV CBS suc- third is This Pageant." America "Miss Fla. Orlando, in 9 ch. granted Friday FCC -TV CBS featuring 7 Sept. CBS-TV on show minute 90- Khrushchev Interviewed sponsor will Y., N. BBDO through Phila., Orlando in Nod Tv Gets WLOF -Why How Anfuso Tells Stanton Corp., Philco BEAUTIES THE BUYS

Y. N. Bowles, & Benton Brown. Mr. to assistant Shields, Dan was This set. tv to attached meter special of Agency: summer. throughout run to kets and manager, research Allerton, M. ard development included stage Experimental mar- of number undisclosed in campaign Rich- president; vice tv Jr., Brown H. Thad approves. board if study, tv spot starting Cincinnati, (Prell), Gamble president; Fellows, E. Harold NARTB: pilot be will step Next research. field and & Procter SPELL SUMMER PRELL'S Representing Co. Broadcasting house techniques interview and measuring of sion Westing- Goldberg, A. Melvin -TV; ABC discus- early through moved has It meeting. agency. is Y., N. Erickson, Barnathan, Julius Co.; Broadcasting Storer Board Tv at 1952 December in instigated - McCann days. two and weeks 26 for 1 July Wailes, B. Lee Chicago; -TV WGN Quaal, L. Project audit. circulation tv of development starting markets radio 125 in run to paign Ward Stations; Meredith Hall, Payson were into gone has planning of years four Over cam- announcement spot preparing Tonic, Beville, and Arnoux Messrs. besides York, project. measurement operate to poration Hair Vaseline for Y., N. -Pond, brough New in meeting Attending Va. Norfolk, cor- industry of formation be will step next Chese SPOTS VASELINE GROOMING -TV WTAR Auroux, Campbell by headed approved, If Washington. in 19 June tion committee full by accepted was It mittee. ac- Board Tv for slated is Committee, tion subcom- research of chairman and president Circula- Television Audit special by week 34. page AGENCIES, & TISERS vice NBC Jr., Beville M. Hugh by week last approved technique, new Dramatic ADVER- see news, earlier for business: last made committee audit to Report basis. national on and areas erage broadcast about items breaking Late- techniques. view cov- station by circulation television uring inter- various of efficiency against check to meas- of method with up come has NARTB BRIEFLY BUSINESS METHOD COUNT TV NEW GET TO BOARD NARTB deadline at TELECASTING BROADCASTING 1957 10, June 10 Page Assn. Tv films. same of U.S. in channels official sian - Radio Philadelphia -was rates advertising -run re plus episodes 26 for calls Sales Film Rus- via CBS by negotiated pact tv Berlin radio fix to agreed stations grounds -on Television CBS with Contract states. east East telecast. network initial after days two Dept. Justice by brought suits civil and nal north- and midwest 14 representing kets only 64], page [story, Thursday last ported crimi- both in included Also court. district mar- 32 in weeks 52 for series film Mama re- stations domestic five over contracts federal Philadelphia in Wednesday begin to for talent) and (time contract $750,000 foreign plus sales 25 of increase was This scheduled 1956] 2, July [BT, year last ment signed has York, New Agency, Sackheim interview. Khrushchev filmed exclusive TV's indict- issued jury grand which for prices, Ben via Ohio, Columbus, insurance), auto - CBS for basis cost on contracted have funk, fix to conspiracy alleged for executives and (primarily Co. Insurance -WIDENATION Frenseh- Deutscher by operated station tv stations radio Philadelphia 10 of TRIAL Berlin East including networks, and stations 'Mama' Buys -Wide Nation Start to Trial Philadelphia foreign 10 and U.S. in stations tv 30 that 9. Sept. record of holders to 1 Oct. payable Friday reported Sales Film Television CBS agencies. two between split account to 30, Seot. 1 July period for stock ferred Film Khrushchev Take Forty having than expensive less be would agency pre- first on declared also share per cents one by handling of loss that noted it though 871/2 of Dividend directors. of board future." the for promise infinite holds comment, little had Company client. by of meeting regular following board, of man that and infancy its in only is that service programs over adopted marketing agreement chair- Sarnoff, David Gen. Brig. by Friday -aover world the service television finest basic by caused breakup says Ayer W. N. announced 21, June record of holders to 29 the emerged has competition -network three some tv. and radio in running spot has but July payable stock, common RCA on share continuing and intense an of Out today. not present, at user per network in is broadcast cents 25 of dividend QUARTERLY nation the in industry competitive fiercely heavy not is Hawaiian million. -$4 $3.5 Dividends Declares RCA most the is broadcasting enterprise free of billing yearly total estimated with count system can ac- of American the that add only whole gets now FC&B concentrate). years. several of period over logs run to rates we this "To concluded: statement NBC as fruit such products (other F. S. FC&B, space stations charged have newspapers que courts." the before litigation and pineapple) Dole had (which Ayer Albuquer- installations. defense nearby of of process the in are or concerned agency between split account had Hawaiian office). publications by carried are also which logs, government the by study active under are coast (west Belding & Cone Foote, of ment station with pamphlets free distributing are they since time this at comment to propriate appoint- and association -year25 after Son & bread Mead's and Dairies Foremost able. inap- be would it feel "we continued, NBC Ayer W. N. with 1 Oct. effective parting, of avail- logs their make to outlets tv two other as subcomittee," the by questioned transactions result Co. Pineapple Hawaiian for wind invited advertisement whose Co., Carpet or practices specific the to regard "With may in be plans advertising in CHANGE McCormic by for paid space in -TVKOAT television." of um Plans Ad Alter May Hawaiian of log carried Newspaper available. logs medi- the risk, and outlay financial great at their make to refused stations tv of two that developing, in networks the of role neering law. by required as whole, explaining story one page carried Journal pio- the to recognition forthright such gives as man . FCC by not and McConnaughey tv's. three city's of listings carry will it subcommittee .. the that encouraging is "it were Chair- FCC by issued they claiming disclosing circulation, promote to querque said (Monday), today released being ment, subpoenas; of validity challenged have Albu- to crew sent Post Denver when day State- broadcasting'." television to sable Ziv and Gems Screen Meanwhile pliance. Fri- turn new took Impasse space. for pay 'indispen- are operations network that com- require to court federal in ceedings not will stations and advertising paid as cept pro- concluded has study, of months after mittee, institute "forthwith" would it said sion ex- logs carry to refuse Newspapers une. subcom- the that gratified are "we that ment Commis- information submit to refuse still Trib- HowardScripps- and Journal papers- state- with 31) page (story investigation ing producers If Productions. Revue and Ltd., news- local in appearing longer no are logs broadcast- its on report Subcommittee's trust -TV MCA Programs, Television Ziv Gems, station -tv radio M., N. ALBUQUERQUE, Anti- House of publication greeted NBC Screen by therefrom appeals denied and requested information require to mission Lists With Invades Post' 'Denver Report Subcommittee House On - Corn of right upholding 27] May [BT, Logs; Shuns Press Albuquerque Comment Limited Makes NBC order 21 May Cunningham's Examiner affirmed Commission information. requested Gems. Screen pro- will Hollywood, Productions, Briskin with 12 June York New in Cunningham D. representing Hyams, Jerry and WPIX er, fall. for set date Starting basis. local and James pear Examiner Hearing Chief before Throw- Fred KTTV; Moore, Richard house; regional on markets other in available is ap- to ordered been -have study network on Westing- Pack, Richard and McGannon It basis. rental usual series leased have Commission for records and information of Donald by conducted were Negotiations stations Six Gems. Screen by sales from ing filing requiring subpoenas FCC's fighting accru- revenue in and series of costs duction -still companies film protesting FOUR sales." regional pro- in share will stations Participating 12 June Y. N. in Appear To and local for -madetailor be will effect, in outlets. house needs, desires of Told Firms Film Protesting and and stations' imprint Westing- are four Last Cleveland. -TV KYW "the bear will series added, they gramming, and Francisco San (TV) KPIX Boston, pro- of concept on suggestions offered have million. $1 -TV WBZ Pittsburgh, -TV KDKA Angeles, stations cooperating Since sales. national or Los (TV) KTTV York, New (TV) WPIX under just is budget Quinine Bromo Bowles. program & Benton by handled previously Account network for produced series of that are Gems Screen with series producing Co- to equal least at be will Jones Casey of new 1. July effective Louis, St. Adv., Gardner Jones. Casey series, film tv -hour half of cost appoints Louis, St. Quinine), (Bromo Labs. that stressed officials Gems Screen distribution and production creation, in ners Grove CARE GARDNER'S IN GROVE SG. to ing part- be will they whereby stations tv six accord- closely, cooperating stations pating and Y., N. Gems, Screen between Friday Y. N. partici- with Gems, Screen for series duce signed was contract arrangement, unique IN Co., & Bates Ted Agency: 13. Aug. fective ef- weeks 52 for -Dough -TacTic -TV's NBC BUSINESS FILM IN GET STATIONS of segment EDT p.m. -12:15 12 Tuesday renewed also Firm segment. week nate alter- -hour quarter additional of purchase -week 52 with 2 July effective segment hour -half full to -TV NBC on Day a for Queen of sponsorship increases Y., N. Brands, at Standard INCREASE STANDARD deadline 9 pages from Continues BRIEFLY BUSINESS 611:44cies

The circle of WSLS -TV influence reaches a 2 billion dollar market and bringing 548,200 households within sales range. Confirmed by NCS r'2 Spring 1956

THE GREATER ROANOKE MARKET

Populatiôn -^ 2,209,500 onsumer Spend. Inc.. /$2,700,177,000/ NORTH CAROLINA Retail Sales t," $1,950,146,000 By store classifications: ... WSLSf -TV over -all dominance Food / $456,058,000 with 66% TV coverage in $ 55,502,000 Drug '- / 58 independent counties. General Merchandise . $235,399,000 Apparel Y $107,998,000 Home Furnishings $107,784,000 Automotive $403,677,000 Filling Stations $174,001,000 arm Population 624,100 HIGHEST RATED IN AREA ross Farm Income $351,801,000 16 of the top 20 nighttime network programs Source: `1 -57 SRDS estimates of on WSLS -TV. consumer markets 11 of the top 13 half -hour film shows on WSLS -TV. Rated highest in 341 of 499 quarter- hours. (March '57 A. R. B.) WSLS -TV Roanoke

316,000 Watts NIBIC Channel 10

REPRESENTED BY AVERY -KNODEL, INC.

BROADCASTING TELECASTING lune 10, 1957 Page II Meet Laurence Roslow, Associate Director of PULSE, Inc. He and his staff of statisticians are constantly converting home interview re- ports into reliable program ratings. Their impar- tial findings, as you see in this ad, emphasize the fact that Ziv shows rate great! FALL SPRING "HIGHWAY 38 ®2 36.1 #1 in Cleveland 1 in Nashville BEATS: Ed Sullivan, Climax, BEATS: Ed Sullivan, Drag. PATROL" Perry Como, Dragnet and net, lack Benny, Bob Hope many others. and many others. Starring ARB -Oel., '56 ARB -Mar. '57 BRODERICK CRAWFORD WINTER SUMMER 1st AMONG ALL SYNDICATED SHOWS 38.7 35.3 IN MARKET AFTER #1 in Seattle- Tacoma #1 in Detroit BEATS: Ed Sullivan, I Love BEATS: I Love Lucy, Perry MARKET! Lucy, Groucho Marx, $64,000 Como, Groucho Marx, Drag. y orners. Y ARB-Feb.. '57 ARB-June, '56 FALL SPRING "MAN CALLED X" 30.7 24.3 #1 in Baltimore #1 in Providence BEATS: Ed Sullivan, Perry BEATS: Wyatt Earp, Danny Como, Groucho Marx, Play. Thomas. Ozzie and Harriet, house 90 and many others. Studio One and many others. ARB -Oct.. '56 PULSE -MAY, '56 1st AMONG ALL WINTER SUMMER SYNDICATED SHOWS 34.3 27.2 AGAIN AND AGAIN! #1 in Birmingham #1 in Dayton BEATS: Dragnet, Lawrence BEATS: Ed Sullivan, Law- Welk, Playhouse 90, Wyatt rence Welk, Disneyland, Phil Tarp, and many others. Silvers and many others. PULSE -Feb. '57 ARB -July, '56 FALL SPRING "SCIENCE FICTION 49.8 26.5 #1 in Portland #1 in Chicago THEATRE" BEATS: $64,000 Question, BEATS: Groucho Marx, Drag- Your host Perry Como, Bob Hope, Play- net, Wyatt Earp, Sid Caesar house 90 and many others. any many others. TRUMAN BRADLEY ARB -Nov., '56 ARB -April, '56

1st AMONG ALL WINTER SUMMER SYNDICATED SHOWS 50.7 39.5 IN MARKETS LIKE #1 in Omaha #1 in Jacksonville BEATS: Perry Como, Grou. BEATS: Groucho Marx, Drag- THESE: cho Marx, lack Benny, Drag- net, Wyatt Earp and many net and -many others. others. ARB -Feb.. '56 PULSE -July. '56

ZIY'S NEWEST CHALLENGER FOR TIME AFTER TIME...

NO. 1 RATING POSITION!

THE NEW ADVENTURES OF

MARTIN KANE"

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For an eye-opening audition and an eye-popping sales plan, wire or phone ZIV today. You will be the most happy fella with the No. 1 show in your market! OPEN MIKE

P and Q's of P &G were There our Public Information Committee for its are bound and determined to get it on the valuable help in advertising our March cam- air to help solve some of our serious educa- EDITOR: paign. tional problems. Frank Beatty's round -up of the P &G story You will be interested to know that this So please, don't underrate the progress in this week's BIT is, I think, as terrific as year's campaign has reached 95% of its of educational tv or the contribution of the it is accurate. It is truly a magnificent job of $5,500,000 goal representing the most suc- Ford Foundation to it. reporting. I can attest to a great part of the cessful campaign since the end of the Korean story because I was a P &G brand man and Edward J. Kingsbury Jr. conflict. The editorial support of your publi- Chairman first television supervisor (pre -World War cation in reminding [those in radio and tv] II) when Neil McElroy headed the adver- N. H. Commission on Educational Tv of the importance of supporting their Red Keene, N. H. tising department of this fine company. Cross played a substantial part in making John C. Koepf this possible. Assistant to the Norman H. Strouse Urges 'Termite'- Proofing Assistant Secretary of Commerce (President, J. Walter Thompson Co.) EDITOR: Washington, D. C. Chairman I would like to congratulate you on the EDITOR: Public Information Committee editorial having to do with film bartering American Red Cross, New York [BT, May 20]. This sort of thing will soon I. Frank Beatty's piece on Procter & Gamble was a masterful job of reporting, break rate structures and also the value of interesting and thorough. Defends Educators' Track Record film. I However, I could find no mention of Teel, EDITOR: have been through it in my early days in the newspaper business when I had to a liquid dentrifice that enjoyed something A little education for the writer of your less than the spectacular success common to take inches from country weeklies in ex- editorial, "Uneducated Dollars" [BT, May change for fees that were due me. most other P &G brands. 20]. Educational television is going past disorganize William M. Nugent the half-way mark if you don't count the Nothing could do more to Promotion Dept. score in the uhf (and you shouldn't), terri- rate structure than trading films for time International News Service tories and unpopulated areas (and you and in an industry that is endeavoring to New York shouldn't). approach a statesmanlike philosophy of op- eration is like inviting termites onto [EDITOR'S NOTE-The P &G story was pri- Of the 50 vhf channels reserved for edu- -this marily concerned with the firm's use of tele- your roof. vision, an era following the demise of Teel.) cation in populated areas 19 arc on the air, eight more are under construction- total: An editorial such as "Let's Deal in Fu- tures" is what makes Bel' outstanding. Lauds Red Cross Support 27 out of 50. Not bad. Of the 23 reserved channels remaining, Allen Kander EDITOR: we in New Hampshire have one (channel Allen Kander & Co. It is a pleasure to thank BT on behalf of II in Durham, home of our university). We Washington, D. C.

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Page 14 June 10, 1957 BROADCASTING TELECASTING WFMY -TV MAXIMUM POWER ON CHANNEL 2 GREENSBORO, N.C. o O o

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BROADCASTING TEL! S CASIING lune 10, 1957 Page 15 Broadcasting Publications Inc. OPEN MIKE Sol Taishoff Maury Long Edwin H. James President Vivo President Vice President H. H. Tash B. T. Taishoff Irving C. Miller Covers Flint- Saginaw, Too Secretory Treasurer Comptroller EDITOR: Upon my return from Europe one of the first items of business that was brought BROADCASTING * Financing to my attention was the article in your May 6 issue including a tabulation of stations serving the top 125 markets. TF,ASTING Since we have put our new 1,023 -foot

tower in operation, we deliver the strongest THE BUSINESSWEEKLY OF RADIO AND TELEVISION KIDDER, signal in Flint and our whole advertising Published every Monday by Broadcasting campaign this year is based on increasing Publications Inc. Executive and Publication Headquarters our audience in the Flint and Saginaw mar- Broadcasting Telecasting Bldg. PEABODY kets. Listings such as the one referred to 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropoliton 8 -1022 are often kept by timebuyers for refer- EDITOR & PUBLISHER: Sol Taishoff lP CO.- is ence purposes and if this the case your MANAGING EDITOR: Edwin H. James article could be very damaging to us. SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood). Harold F. Gross Fred Fitzgerald Offers outstanding fa- President NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman cilities for the issuance WJIM -AM-TV Lansing, Mich. ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins [EDITOR'S NOTE Lansing should be - WJIM -TV ASSISTANT EDITOR: Dawson Nail of equity or debt secu- listed as also serving the Flint- Saginaw area. The May 6 compilation was based primarily on STAFF WRITERS: Wm. R. Curtis, Jacqueline Eagle, ABC and CBS tabulations submitted to the FCC Jere McMillin, Ann Tasseff rities,either by private 1n deinterntixture proceedings over the past sev- EDITORIAL ASSISTANTS: Huma Blair, Robert Con- eral years. As a consequence, there were certain nor, Rita Cournoyer, Frances Pelzman, Dave placement or through omissions as well as portions that have since Smith been outdated.] LIBRARIAN: Catherine Davis public offering. SECRETARY TO THE PUBLISHER: Gladys L. Hall Lincoln Was Excluded BUSINESS VICE PRESIDENT b GENERAL MANAGER: Maury Long Has arranged private EDITOR: SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers I was concerned with the fact that Lincoln PRODUCTION MANAGER: George L. Dant financings aggregat- TRAFFIC MANAGER: Harry Stevens was not included in the list of the top 125 CLASSIFIED ADVERTISING: Doris Kelly markets [Bel', May 6] since Lincoln has a ADVERTISING ASSISTANTS: Ada Michael, Jessie ing $700,000,000 in Young greater set count and retail sales than 20 COMPTROLLER: Irving C. Miller the past five years ASSISTANT AUDITOR: Eunice Weston of the stations listed. SECRETARY TO GENERAL MANAGER: Eleanor Schad' I have since learned that this list was based and has underwrit- CIRCULATION L READER'S SERVICE on figures from CBS and ABC which have MANAGER: John P. Cosgrove ten over $1 billion of since been updated. For the record, Lincoln SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS:Gerry Cleary, Christine public offerings in is within the top 100 markets served by the Harageones, Charles Harpold, Marilyn Peizer CBS network and within the top 70 markets the past ten years. BUREAUS served by the ABC network. I believe that NEW YORK these figures demonstrate the rapid growth 444 Madison Ave., Zone 22, PLaza 5 -8355 of Lincoln- land as a television market. Editorial SENIOR EDITOR: Rufus Crater A. lames Ebel BUREAU NEWS MANAGER: Lawrence Christopher Vice President & General Manager AGENCY EDITOR: Florence Small We invite you to ASST. NEW YORK EDITOR: David W. Berlyn KOLN -TV Lincoln, Neb. NEW YORK FEATURES EDITOR: Rocco Famighetti call upon our STAFF WRITERS: Frank P. Model, Diane Schwartz, Sally Ann Olansky experience. A Sid Hix Fan Speaks Business SALES MANAGER: Winfield R. Levi EDITOR: SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan As a longtime subscriber to BST, I've ADVERTISING ASSISTANT: Donna Trolinger very much enjoyed the cartoons by Sid Hix. CHICAGO I notice that some newspapers have been re- 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 printing the cartoons on their tv pages. I'd MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton, like permission to reprint some on my pages. Barbara Kolar Of course, we would credit BT and Mr. HOLLYWOOD Hix. 6253 Hollywood Blvd., Zone 28, H011ywood 3 -3148 I subscribe to several such [radio -tv] pub- SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia lications, but I feel the most complete job Males is being done by you and your staff. Toronto, 32 Colin Ave., HUdson 9 -2694 KIDDER, James Montagnes Art Cullison PEABODY CO. Radio-tv Editor FOUNDED 1865 SUBSCRIPTION INFORMATION Akron-Beacon Journal Annual subscription for 52 weekly issues: 57.00. Annual NEW YORK BOSTON PHILADELPHIA Akron, Ohio subscription including BROADCASTING Yearbook (53d issue): TELECASTING CHICAGO SAN FRANCISCO $9.00, or Yearbook (54th issue): [EDITOR'S NOTE: Permission has been granted.] $9.00. Annual subscription to BROADCASTING TELE- CASTING, including 54 issues: S11.00. Add $1.00 per Offices and correspondents in thirty other year for Canadian and foreign postage. Regular issues: principal cities in Me Unit_d States Doll -Sized Dolly Man 359 per copy; 53d and 54th issues: $3.00 per copy. ADDRESS CHANGE: Please send requests to Circulation 4ddress inquiries to: EDITOR: Dept., BROADCASTING TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new ROBERT E. I like your magazine. I'm ten years old. addresses, including postal zone numbers. Post office GRANT will not forward issues. Please send me some names of people that Kidder, Peabody de Co. make tv cameras. I'm going to be a camera- First National Bank Building BROADCASTING* Magazine was founded in 1931 by man. Broadcasting Publications Inc., using the title: BROAD- Chicago 3, Illinois CASTING-The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in 1932, Broadcast Telephone ANdover Don Harbolt 3 -7350 2016 Boulevard Reporter in 1933 and Telecast* in 1953. North Reg. U. S. Patent Office Houston, Tex. Copyright 1957 by Broadcasting Publications Inc. Page 16 June 10, 1957 BROADCASTING TELECASTING Costume by Clare Puttee You feel very special on Red Carpet* flights

When you walk along the Red Carpet to your waiting United DC -7 Mainliner ®, of course you feel like a star of stage or screen! And you're greeted like one, too. That's only a part of Red Carpet Service! Here, on the nation's fastest airliner, you'll find luxurious, relaxing surroundings. Soft and roomy seats, restful music before take -off, a spacious lounge. Dinner? M- m -m -m! Especially prepared for you by United's own master chefs. Then a restful doze.... You can't be there already! You are. And after you leave your big Mainliner your luggage is brought to you extra -fast. What a wonderful way to travel -Red Carpet Service!

Nation's fastest airliners- DC -7s! United Red Carpet Service from New York, Los Angeles, San Francisco, Chicago, Washington, D.C., Philadelphia, *"Red Carper' is a service mark used and owned by United Air Lines, Inc. Detroit, Denver, Seattle and Honolulu.

BROADCASTING TELECASTING Rule 10, 1957 Page 17 OPEN MIKE IN REVIEW

Help to Dismantle Canon 35 IT'S A HIT

EDITOR: HAPPY FELTON, replete in a size 46 base- umpire garb and shouting in frenzied chairmen Joe Herold and Grady ball Co- excitement at the small fry, offered It's a Hit Franklin Mapes, in behalf of the Denver to the CBS Television Network June 1. Radio and Television Assn., have asked Area Even evaluating the program in terms of me to express their appreciation for the ex- interest to the 7 to 14 -year -olds for whom it's cellent treatment you gave the transcript of intended, the show doesn't seem to register the film, "Electronic Journalism in the Court- more then a loud foul. room" [BT, May 13]. Mr. Felton, for many years in broadcast- 1 Broadcasters in many other states have ing circles with his "Knothole Gang" and used the film to further their campaigns ti other baseball and stage activities around 35. Your printing of the at the Chicago against Canon New York, presides over the quiz show help materially in fur- transcript should along the lines of a baseball game. Two cause. Federated thering the studio teams compete; the first program had Sheldon Peterson youngsters representing the Police Athletic Club Secretary League and an area YMCA. Each partici- Advertising Denver Area Radio & Television pant swings at a stationary ball set up to Assn. record a single, double, triple or home run Awards Banquet... Denver, Colo. on a lighted scoreboard. The "batter" then were WMAQ and WNBQ, the NBC is asked a question on any subject, according to the value of the hit. A prominent educa- stations that were honored with more Pitch Was Missed The tor prepares each set of questions and well - awards than any other broadcasting EDITOR: known sports figures captain the competing operation in Chicago! teams. I was honored to be quoted in your dis- most cherished award of All in all, it appears fun for the partici- Possibly the tinguished publication [DDT, May 27], but pating youngsters and garrulous all was the one to WMAQ and its I do wish that your worthy minions had umpire made the distinction that I had, namely, I Felton, but not enough to sustain interest news staff. It is well-earned recogni- was presenting the point of views of those among home -viewing kiddies. tion for WMAQ's superior efforts in opposed to the critics in expressing my own Production costs: $8,500. bringing to Chicago timely and in- by evaluation. Telecast sustaining on CBS-TV Sat., June I, formed reports, right around the lack Gould 11:30 -12 noon EDT as a CMC Produc- clock. The New York Times tion in association with the network. New York City Executive Producer: Pierson Mapes. The CFAC awards, four each to WMAQ and WNBQ, are significant [EDITOR'S NOTE -In quoting from Mr. Gould's Producer: Gene Schiess. "Where Tv Critics Strike Out ", BT failed to note because they come from advertising the author's reminder that the thoughts expressed were a composite summation of talks with differ- professionals, representatives of the ent persons actively engaged in tv.] BOOKS Midwest's leading advertisers and agencies. Their selection of WMAQ Another Public Servant YOUR DOODLES -AND WHAT THEY MEAN TO YOU, by Helen King; 202 and WNBQ implies a sound endorse- EDITOR: pp. $3.95; Fleet Pub. Corp., New York: ment of the stations' programming In your IN THE PUBLIC INTEREST [BT, 1957. ... and the commercial impact of May 20], there appeared a notice that WHB FORMER FCC Comr. Frieda B. Hennock's that programming. Kansas City had helped to save a man's circular doodles "reveal a certain amount of life by broadcasting an appeal for a rare sentiment and feeling for others," writes These awards offer further proof of blood type needed to perform an operation the author who adds that the lady lawyer WMAQ and WNBQ's broadcasting or transfusion. At least four times during "recognizes and solves her problems in reg- leadership - the kind of leadership the past year WRAC has been called upon to ular order." that means greater rewards for both do the same, each time with gratifying re- In this book, Miss King, a charter mem- which WRAC re- audiences and advertisers in Chicago. sults. One of the calls to ber of the American Women in Radio & ceived a tremendous response was the one Television, advisor to networks and agen- which asked for donors of a specific blood cies and sometime -radio personality, ex- type to help save the life of an engineer of a amines doodles for what they are and what WMAQ -WNBQ, Chicago competing station. they tell. Unfortunately, graphologist King These incidents help to dramatize the has nothing but flattery for those luminaries SOLD BY SPOT SALES true public service contributions of music whose doodles she sought to examine; after and news stations such as ours. all, they must have at least one personality WMAQ Awards: Edward J. Ruetz Jr. flaw apiece. Among the other celebrities WMAQ News Depart- ment Best General News Coverage Program Director whose samples are studied herein: Mac- - by Donald (Dr. Mark Christian) Carey, NBC any station; "Wed Howard" -Best Disc WRAC Racine, Wis. Jockey (Tie); "Virginia Marmaduke" -Best announcer Hugh Downs, Dave Garroway, Women's Show; "Promenade Concert" - Dr. Frances R. (Miss Frances) Horwich, Best Local Music Show. Wants Fm Analysis H. V. Kaltenborn, Dorothy Kilgallen, Mary Margaret McBride, H. L. (Hay) McClin- WNBQ Awards: "Clint Youle" - Best Weather Program: EDITOR: ton and Walter Winchell. "City Desk" - Best Commentary Program; "Club 60" Top Please send 100 reprints of "How Bright a - In her foreword, Miss King credits WRC- network musical and variety program in Future for Fm" [B!T, April 15]. TV Washington (then WNBW) with being Chicago; Station WNBQ - Special award for Sam Kravetz the first tv station to carry a regular series contribution to the welfare of the community in the religious WITH Baltimore on graphology -doodles. Miss King was fea- field. [EDITOR'S NOTE-Reprints of the BT April 8 tured in the show which started in Septem- "How Bright a Future for Fm ?" are available at 515 per 100 copies.] ber of 1949. Page 18 June 10, 1957 BROADCASTING TELECASTING tfinit

June 10, 1957 Page 19 BROADCASTING TELECASTING IN PUBLIC INTEREST

NBC -TV 'Home' Helps Refugees EFFORTS by NBC -TV's Home show (Mon.-Fri., 10 -11 a.m.) on behalf of Hun- garian refugees, particularly its Jan. 11 tele- cast at the height of the Hungarian crisis, have been commended by the President's Remember Committee for Hungarian Refugee Relief. The committee thanked the network, not- ing the program gave "some big lifts in ex- plaining to the American people the situa- tion as to the refugees, the kind of people in Maine they are and the need of Americans to help." When you invest On the show, a story entitled "Project Mercy," was told partly on film and live from N. Y. studios, depicting the problem faced by a typical refugee family in becom- radio coverage ing adjusted to the U. S. Morning Mayor Draws Blood AS a result of three appeals by Eddie Clarke, "The Morning Mayor" of Kansas City, on his WHB Musical Clock program, The four stations of the MAINE BROADCASTING a man was aided in his fight for life. The man was in need of blood transfusions of a rare type-type O -RH-4 Negative. The SYSTEM blanket all Maine's major markets and speak appeal was successful, with a WHB listener supplying the needed blood. persuasively to virtually all of its effective buying Sponsors Pitch for Charity KHJ -TV Los Angeles joined with the spon- power. No other Maine network can deliver so many sors of the Memorial Day San Diego Padres - Los Angeles Angels doubleheader in pre- senting the First Annual Baseball Jamboree, radio homes for your advertising dollars. in behalf of The Big Brothers of Los An- geles Inc. On May 30th, the entire roster of baseball sponsors donated their corn - mercial time to a fund -raising drive, which was planned to provide much help for some 20,000 Los Angeles area youngsters need- ing Big Brother guidance.

Legal Program Launched IN CONJUNCTION with the Onondaga W C=S H ...PORTLAND Bar Assn. and Doug Johnson Assoc., WHEN Syracuse, N. Y., has launched a new public service series entitled Portfolio. The pro- gram's goal is a better understanding of W1LAM...LEWISTON legal aspects pertinent to listeners in the WHEN coverage area.

WR=DO...AUGUSTA WCHS -TV Helps Find Deadly 'Wire' WCHS -TV Charleston, W. Va. was notified that an interview between its news direc- tor, Bob Boaz, and Dr. J. A. B. Holt of W L B Z ...BANGOR Shepherd's Hospital in Charleston was re- sponsible for the return of a radium ap- plicator which was reported missing from the hospital last week. It seems that while the doctors consulted with his mother, a nine-year-old lad picked up what he thought was "an old piece of wire" and put it in his pocket. Luckily for the boy, the deadly applicator was placed in a dresser drawer when he changed clothes. The mother, hav- ing seen the interview on Esso Reporter, Represented by Weed and Company began questioning her son, and subsequently, the applicator was returned to the hospital. Page 20 lune 10, 1957 BROADCASTING TELECASTING HOW DO

YOU GET ATTENTION

FOR YOURSELF?

This method might work - at least tem- porarily. But if yours is a quality television station, proud of a distinguished local record ... if it has developed an individu- ality respected in your market -this isn't recommended. Establishing a clearcut identity for your- self in advertisers' minds is becoming in- creasingly harder. (Since 1952, the nation's total of TV stations has increased from 108 to almost S00.) Interpreting your local stature, selling your local identity against such "competition - demands specialized representation. Representation burdened with over -long station lists, forced to use mass -produced methods, simply can't do the best job. That's why Harrington, Righter and Parsons concentrates full manpower and skill on a limited number of quality stations

. . restricts itself to television only . . and tailor -makes a plan of specialized repre- sentation for each. Delivering the most to a few brings outstanding rewards. The stations listed here know (and are known).

television - the only medium the serve

HARRINGTON, WCDA -B -C Albany WAAM Baltimore WABT Birmingham WBEN -TV Bugalo WIRT Flint WFMY -TV Greensboro/Winston -Salem RIGHTER WTPA Harrisburg WTIC -TV Hartford WDAF -TV Kansas City WHAS -TV Louisville WTMJ -TV Milwaukee WMTW Mt. Washington & PARSONS, Inc. WRVA -TV Richmond WSYR -TV Syracuse

BROADCASTING TELECASTING June 10, 1957 Page 21

Point well taken

As in purebred pointers, championship traits are transmitted

within a great television- station family.

Each station of the WKY Television System excels in programming, production,

and public service. Each station offers the same experienced management that has won the confidence of America's leading advertisers since 1921.

In television advertising, it pays to choose a championship line.

THE WKY TELEVISION SYSTEM, INC.

0 WKY -TV Oklahoma City Oklahoma City * pioneering WKV Radio color TV WSFA -TV Montgomery WTVT Tampa -St. Petersburg Represented by the Katz Agency IN PUBLIC INTEREST 7 5 0 0 0 5 3 6 2 2 0 0 KMVI -TV WEATHERMEN 3 6 9'ì 6 5 2 8 2 5 7 5 0 2 5 3 5 8 9 3 KMVI -TV Wailuku, Maui, T.H., has 3 6 6 O 0 0 added a different type of public serv- 6 5 7 7 5 0 0 0 ice to its activities. At the suggestion 6 5 O 3 6 5 5 2 3* 6 1 8 0 0 of General Manager Ezra Crane, the 1 3 6 5 1 5 7 5 0 U. S. Weather Bureau installed a fully - rigged weather station at the station's 2 4 5 8 ''; 2 5 0 0 0 transmitter atop Haleakala, said to be 6 9 8 6 1 8 0 0 the world's largest dormant volcano. Twice daily the KMVI -TV staffers double as weather observers to relay information to the Honolulu forecast office. Contrary to the popular belief radio e that Hawaii is perpetually bathed in i3dti 1 sunshine and balmy weather, Mr. 2 0 ' I 5 5 S e o c, Crane points out, KMVI -TV was 6 3 2 5 4 5 O 0 silenced for several days last January 9 6 5 2 ¡ 9 0 O when snow, hail and ice destroyed ,1t 4 6 transmitter lines and isolated staffers ¡1 5 8 8 0 0 atop Haleakala. In fact, the dedica- 5 6 3 2-5' 9 6 5 2 1 tion of the official weather installation 3 C 7 4 2 52, this spring was delayed several days by a deluge of rain. 3 6 5 0.', 4 2; i 1 O F; 3 -° 7 \ O Marathon Gets Results 6 5 1 2I 0 0 , 0 9 A marathon -Bids For Kidr- carried for : ° 5 0 i3O 16 hours simultaneously on WAVE -AM -TV 4 5 0 5 1 ; 1 c O 0 Louisville, Ky., May 18 -19, is expected to C net $80,000 to $85,000 for Louisville Chil- i 4 65 20 '7 dren's Hospital when the tabulation of re- 1 5 8 0 0 ,*) ceipts and pledges has been completed. The 8 0 second annual event was jointly sponsored 7 by WAVE Inc., and the Louisville Junior 3 0 0 Chamber of Commerce. ? 4 . 0 0 .04 4 2 Kiwanians Sing For Waifs 7 REEDLY, Calif., Kiwanians took over the operation of KRDU Dinuba, also Calif., and t 9 reportedly netted $330 for their fund for I 1'+ t$. , underprivileged children. In the three -hour 3 0 t,, broadcast, from 8 to 1I p.m., 30 members of ó 'A the club sang songs, played records, read t 5 E!. commercial messages and participated in in- 8 5N * 6' 7 terviews. Kiwanis members also purchased 3 2 5 3 7 4\ spot on the program to swell announcements 9 61 the charity fund. During the evening Rudy 3 6 5 7 s 5'y 365 Bergthold, secretary of the club, acted as disc 3 6 5 2 ¡ .5 jockey and used a 50-year-old Edison cylin- 6`I 2 0 5 with a big metal morning - F 2 der phonograph 3 6 5 2 3 7i 6 2 5 glory horn to play records. 5 6 3 6 2 0; a ú 4 7 ! 3 0 3 0 0! g 6 KOY's 'Litter Bug' Campaign 6 KOY Phoenix and the Arizona State Garden 50000I 6 4. 3 5 3 5 5 2 E. Clubs have come up with a scheme to sup- port a campaign to keep Arizona beautiful. 2 1 4 5 3 9; 9 6 5 0

1 3 2 1 Announcements are being carried on the sta- 9 6 5 2 2 5 tion urging "litter bugs" to keep their trash 3 2 5 4 71 4 5 6 3 6 in their car, and the Arizona Garden Clubs 8 5 ` 9 3 i 7 5 3' have arranged to distribute a "litter bag" to 0 3 2 5 3 3 \ 2 1 every car that is stopped at the ports of 4 9 6 5 O 3 2 entry on the borders of that state. The bag, 7 5 8 9 .6 ó 6 3 \ 8 imprinted with instructions to keep Arizona 6 3 2 0 1 1 2 3 E; ° p 1 beautiful, urges the recipient to "use this 7 5 3 2' 3 6 4 2 5 litter bag for trash . . . empty it in the 4 9 8 9 6 6 l 8 5 2 next convenient roadside trash receptacle." 3 0 2 3 7 8 9 1,` 2 5 It also urges people to "tune 550, KOY's 4 5 5 frequency" which reportedly can be heard 4 5 9 t 6 6 from all ports of entry into Arizona. 1 3 6 , 7 4 v v 3 C 9 7 4 6 9 O 0 3 1 9 0 0 1 5 8 8 O 0 5 7 5 3 2 5 0 0 2 6 7 O 0 ' 5 0 0 0 2 0 0 0 3 8 O 0 1 ä 0 0 9 1 5 2 0 6 5 O 0 7 3 9 0 1 0 4 2 5 0 1C 5 O 0 5 0 0 0 5 5 0 9 2 7 3 7 5 4 8 *1 c 6 4 O 0 9 2 7 1 6 5 O 0 9 2 7 0 ia O 0 iica an6 9 C 0 I 0 0 0 0 4 6 5 0 ° c 0 0Í 7 7 £ 5 1 5 4 5 0 6 7 0 0 I 4 0 1 7 1. 8 9 5 7 2:i, 0* 12 2 0 0 5 0 0 7 1 2 9 9 0 o 4 ; o 2 5 A. C. Nielsen Company 09 Reports ...WLW Radio 5 7 consistently with one 0 of the ten largest 2 : 2 5 4 1 3 audiences among the C 3 5 5 3 5 7 5 3 0 5 0 more than 2870 Radio 4 1 2 0 0 8 stations in America.

9 6 i - 0 0 O 3 0 And WLW Radio gives 8 5 2 0 7 0 0 4 0 0 0 you the nation's fifth 7 4 1 0 7 5 9 6 5 0 0 7 `3 6 3 3 6 5 2 largest unduplicated ? 5 6 3 i 7 5 0 2 9 E 3 7 5 2 radio audience. ) 6 4 2 0 C 0 0 0 9 6 3 2 So before you buy 3 2 1 1 4 9 0 0 2 ? 5 5 0 5 4 2 1 C C 5 0 0 radio time, check 9 6 5 1 5 2 5 7 2 1 5 6 18 3 with your WLW Radio 2 1 4 0 1 i 9 0 0 : 5 4 2 3 8 4 5 0 1 2 5 0 0 representative. You'll 7 5 Z 5 3 2 0 1 4 2 4 7 5 0 0 be glad you did! o ? 6 3 2 5 6 5 2 3 C 2 0 0 3 5 2 5 7 0 0 0 1 2 3 6 5 2 3 6 1 1 0 3 0 0 7 5 3 8 0 0 0 3 2 5 1 0 2 4 1 2 0 0 5 4 1 7 5 3 2 5 0 19 0 0 0 2 5 5 4 1 7 5 3 2 1000 5 3 6 3 2 7 4 3 1 0 6 5 3 2 7 5 5 3 1 2 4 7 5 9 4 3 5 3 2 6 0 E 5 8 7 2 J 9 9 7 8 3 5 WLW RADIO WORLD 3 5 2 4 1 0 0 2 Sales Offices: New York, Cincinnati, Chicago 9 ° 5 7 Sales Representatives: NBC Spot Sales: Detroit, Los Angeles, San Francisco Atlanta, Dallas Crosley Broadcasting Corporation, a division of .o::oj 9 6 3 2 5 Bomar Lowrance & Associates, Inc., Charlotte, OUR RESPECTS to Ralph Morris Cohn

PROPHETS of gloom -first from motion pictures and more recently from televi- sion -have sounded off articulately and forebodingly about the ruinous effects 114% MORE audience of the one medium upon the other. But Ralph M. Cohn, vice president and general manager of Screen Gems Inc., New York, who is singularly equipped to understand than Station B ALL DAY!* both industries, is confident they can co -exist and, moreover, be used to the advantage of one another. Mr. Cohn grew up in the motion picture business: his father was the late Jack Cohn, a pioneer in the field and executive vice president of Columbia Pictures for many years. Ralph Cohn was among the early Hollywood- trained motion picture executives who turned to the fledgling tv film business back in 1947. Today, draw- ing upon 10 years of experience in television, he makes this observation: "Motion pictures and television can exist together-in fact can grow together, each can borrow and exchange from one another. Motion pictures provide a different kind of entertainment from tv and there is room for both in our expanding economy. "For their mutual benefit, motion pictures and tv can exchange talent- actors, producers. directors, scripts. They can be used to advertise and publicize one another. They can borrow from each other insofar as production techniques and technological

Mar. -Apr. '57 Hooper In Lansing Shows developments are concerned. In the early days of radio, the record business feared radio would be ruinous, but radio has played an important part in building up rec- MONDAY THRU FRIDAY ords. I firmly believe movies and television will have the same mutually advantageous effect on one another." WILS Station B Ralph Morris Cohn was born in New York City on May 1, 1914. He was gradu- 7:00 a.m.-12 noon 61.4 23.5 ated from George Washington High School and from Cornell U. in 1934, receiving 12 noon -6:00 p.m. 53.7 30.1 his B.A. degree in dramatic arts. He spent several years in the legitimate theatre in New York, first as a stage manager and later as producer of plays, before heading for Hollywood. Mr. Cohn had worked in motion picture studios during summers while in school and with his subsequent experience became an assistant producer upon his return. to Hollywood. In 1936, he was advanced to producer. Before his shift to television, Mr. Cohn served as a producer for Columbia Pictures, Darmour Productions Inc., Triangle Productions Inc., Comet Productions Inc. and United Artists. In 1947 Mr. Cohn went to New York to assist in the exploitation of a feature film he had co- produced independently with Mary Pickford for United Artists. It was then that he saw his first television program-a variety revue produced on the shoe -string budget that was characteristic of that period. He decided then that tele- vision was to be his new career. At the time, he was convinced that the answer to the problems of the restrictions of live programming lay in the direction of film production and he envisioned the day when widespread use of films for tv would create a need for experienced film producing organizations. MORE listeners than Mr. Cohn, with six associates, formed Pioneer Telefilms, New York, in 1947, all other stations producing commercials and a few programs. In 1949 Screen Gems Inc. was formed as the tv subsidiary of Columbia Pictures. Mr. Cohn recalls that the decision to af- heard in Lansing filiate with Columbia was made because the motion picture company had the re- combined.* sources and the foresight to enter the medium. He was named general manager of Screen Gems and in 1952 also was named vice president. Mer. thru Apr. average C. E. Hooper, Inc. T N the past five years, Screen Gems has grown to a position of leadership in the tv film industry, with gross billings placing it among the first three companies. It has approximately 260 persons on its permanent staff. The growth of his com- pany has not dimmed his basic philosophy that the ownership and profits from suc- s:...`. .... ; ;r-..:= cessful programming should go to the people who take the risks in creating them. It is for this reason that Mr. Cohn has encouraged Screen Gems to become a bee- V4/1 LS hive of profit- sharing production activity for such producers as Robert B. Leonard, Irving Briskin, Eugene B. Rodney and actor Robert Young. Mr. Cohn also is an articulate advocate of more tv stations in key cities through- out the country. He believes that with more stations and efficient distribution or- ganizations, tv programming can "improve immeasurably." In October 1952 Mr. Cohn married the former Doris Huffam, at that time as- Represented Nationally by sistant sales promotion manager of Blair -Tv, station representation firm. They live in Manhattan and northern Westchester. Mr. Cohn smilingly considers his "cook- Venard, Rintoul & McConnell, Inc. ing" his main asset. Actually, he is an expert cook and regards preparing meals for friends his favorite pastime. He also likes to relax by playing golf. Mr. Cohn is a member of the Screen Producers Guild, Radio & Television Executives Society and the Rockrimmon Country Club in Stamford, Conn.

Page 26 lune 10, 1957 BROADCASTING TELECASTING RE LIVE LISTENERS

WCCO Radio, with its vast, 114 -county basic service area in four Northwest states, delivers the region's biggest audiences -a weekly circulation of 723,860 families.* That's from 2% to 28 times greater than all other Minneapolis -St. Paul stations! What's more, they are real live listeners -not casual tuners -in lulled by a constant din of background music. This is the result of WCCO Radio's real live personality local and CBS Radio Network programming, which attracts and holds attentive listeners. Simply stated: More people listen to WCCO Radio. And they hear more, including your sales message! WCC ! ADK The Northwest's 50,000 -Watt Giant Minneapolis -St. Paul Represented by CBS Radio Spot Sales dir

- NCS No. 2 COUNTING NOSES

Whose noses are they? Seems like a reasonable publications purporting to cover radio and question for any advertiser to ask when he television, only. one - BROADCASTING - stakes his money against a publication's ability TELECASTING - is a member of the Audit to deliver. Bureau of Circulations. Only B -T can give you a That's why vague circulation counts, without definitive breakdown of its PAID readers. proper analysis of who and why as well as These, we are happy to report, comprise 90% how many, are no assurance that (1) your of total circulation ... and lead the field by in advertising is going where you want it to go, and several thousand noses these ways: that it (2) will receive any kind of attention 1) almost 17,000 people pay to read B-T - when it gets there. more paid distribution annually than all other Take our field, for instance. Of the several magazines in the field combined.

Page 28 June 10, 1957 BROADCASTING TELECASTING ISN'T EN UGH

2) among the crucial (to you) advertiser - unsolicited "subscriptions" are quickly agency echelons, B -T's 5,166 paid, ABC -audited recognized for what they are -circulation chaff.* subscriptions mean unbeatable coverage. Busy people can't read everything that lands 3) on 1,000 desks in America's 4.0 biggest on their desks. But they do appreciate complete, radio -TV agencies and advertisers, B -T is concise reporting - and are willing to pay for a paid-for fixture every week. (These, by the it, as B -T's popularity proves. If you have bye, are the top-billing 40 who spent about something to tell busy people in radio -TV one billion in radio -TV last year.) advertising, put it in the magazine they open

Only a publication that does have this caliber of (and open first :I ... the magazine they pay circulation will face the thorough -going to get -because they know it's worth it. scrutiny of an ABC audit. Giveaway copies and

* Smell something burning? It's probably the radio -TV magazines whose circulation generosity exceeds their paid distribution. ROADCASTIN TELECASTING Ask any of them for a breakdown - by types - of their paid readership. It'll panic you (and them). 1735 DeSales Street, N.W., Washington, D. C.

a member of the Audit Bureau of Circulations

BROADCASTING TELECASTING Jume 10, 1957 Page 29 AL

1-11 V Arr On May 2, the cornerstone for WRC-TV s new four million dollar color television plant in Washington, D.C., was officially installed by Vice President Richard M. Nixon and NBC President Robert Samoff. Beginning this Fall, WRC-TV will fulfill the promise in Mr. Samoff's dedication remarks: "Soon the nation will be able to see in living color the events, personalities, and scenes of the Capital, and from this added dimension our people will gain a truer picture of the institutions that are part of our national heritage. In a real sense, they will acquire a better picture of their government." And in the words of Mr. Nixon this was "an historic occasion," for this is the first structure ever built expressly for color. It is also a symbol of wac -TV's integration with Capital life, and of its continuing service to A7f1D/¡i viewers and advertisers. o4

Washington, D.C. Sold by Spot Sales BROADCASTING TELECASTING

Vol. 52, No. 23 JUNE 10, 1957

CELLER SPELLS OUT HIS CRITICISM Antitrust subcommittee's findings less drastic than expected Small surprise: Congressmen `curious' about agency business

TELEVISION has made "tremendous early start and FCC failed to keep its uhf network." In reviewing network busine3s strides" in 12 years but "station scarcity promises. Intermixture and a weak deinter- practices, the committee observed, "It must and restrictive practices" prevent full de- mixture policy are holding back uhf. be remembered that it is the advertiser who velopment of a nationwide competitive me- The relationship of the agency to both pays the 15% agency commission." Some dium, according to the House Antitrust networks and advertiser is "curious." The advertisers, it was felt, are or could be Subcommittee. subcommittee recommended the Dept. of equipped to perform a number of agency In a 148 -page report based on hearings Justice determine whether it is a voluntary services "and thus effect considerable sav- held in the summer of 1956, the subcommit- relationship or whether it violates the anti- ing in their television advertising budget." tee took a critical view of network time op- trust laws. If the network practice of selling only to tion and must -buy methods, asking their Network payments to affiliates and ad- agencies is entirely voluntary it then is un- correction on antitrust grounds. The report vertisers' time discounts show lack of uni- objectionable, the report stated, but it noted was made public today (Monday). It was formity and need correction. the possibility of concerted action that adopted unanimously except for minority Network service is "outstanding" but would violate antitrust laws and felt the dissents on option time and music activities. NBC and CBS decide in large measure Dept. of Justice network inquiry should go The FCC was handed several pointed what people get from tv sets. into the matter. scoldings for its failure to correct practices Competitioa in tv should be restored A staff study showed that the 15 top - deemed to have antitrust implications. It by lifting competitive barriers and enforc- ranking advertising agencies were studied, drew particular attention for handling of the ing antitrust principles. with the first 10 accounting for about 50% uhf problem, failure to hold a hearing in of all sponsored Class A time on the net- Network ownership of stations leads to stations works and with four of them having about the NBC -Westinghouse exchange of concentrated power. and slow handling of the AT &T tariff in- 30 %. Networks should be allowed to set vestigation. The top 15 agencies had 73.3% of CBS- "gross minimum time charges" as a substi- The final version of the report appeared TV A time, it was shown, with six of the tute for the must -buy policy. without some of the teeth understood to 15 having 48.9 %. The top 15 agencies had have marked early draft reports [BT, May Option -time rule changes should be 59.3% of NBC -TV's A time, according to 13j. Punitive language was smoothed over considered by FCC; the subcommittee the study. Seven agencies had 50.3% of all in some instances. An implication that net- warned it will watch developments. network B time and five had 41.52% of C work business should be subject to public The first -call rule giving affiliates first time on the three networks. Four of the top utility regulation is offset by the statement refusal rights should be studied by FCC. 15 agencies had 52.7% of C time on CBS - that such action is not needed at this time. FCC and the Antitrust Division, Dept. TV and the top 15 had 78.3% of C time Hearings were conducted under direction of Justice, should maintain a closer liaison. on the network. of Rep. Emanuel Celler (D- N.Y.), who FCC should adopt a code of ethics to The committee observed that five of the also is chairman of the full Judiciary Com- avoid leaks and prevent pressures. ranking agencies had 31.30% of all tv net- mittee. Other members were Reps. Peter W. Antitrust Division should look into net- work advertising time and the top 15 ac- Rodino Jr. (D- N.J.); Byron G. Rogers (D- work participation in program production counted for 57.94% of this time. Colo.); Lester Holtzman (D- N.Y.); Kenneth and the effect on advertisers and independ- The study showed the top 15 agencies had B. Keating (R-N.Y.); William M. McCul- ent producers; it should study network tal- 48.64% of total tv dollar billings. In Janu- loch (R -Ohio) and William E. Miller (R- ent contracts. ary 1956 the billings of the 15 agencies N.Y.). The subcommittee deemed it "curious had a gross value of over $21 million, or High spots of the report follow: that no time sale is made by a network 54.58% of tv network billings of all agen- Only two "full- fledged national net- directly to an advertiser and that no adver- cies in the nation for that month. works" are operating because vhf had an tiser has sought to buy time directly from a The report commented, "Conceivably, if

CHAIRMAN CELLER AND HIS COMMITTEE

McCulloch ¿R -Ohio) Radino D -ti J.; Keating (R -N. Y.; Rogers (D- Colo.) Holtzman I O.N. Y.) Miller (R -N. Y.)

till BROADCASTING TELECASTING June 10, 1957 Page 31 THE CELLER REPORT -- the trend toward greater and greater con- can't understand the network need for must- sation, the report said "their very vague- centration in these top agencies is not buys. ness" helps hide discrimination and the FCC stopped, a stupendous power for good or ill The review of time options in affiliation should consider making public all affiliation will reside in the officers of the agencies- contracts notes evidence showing "that CBS contracts filed with it. a power that might involve serious political and NBC each has canceled an affiliation be- The report finds NBC and CBS tv net- repercussions. The preemption of important cause of insufficient clearance of network works and their nine o&o stations did 42% prime hours on television can be much programs during the option time period." of total tv broadcast industry business in abused. A grave responsibility rests upon National spot and local advertisers are 1955 and 84% of national tv network busi- these agencies to conduct their affairs with at a competitive disadvantage with those ness. CBS and its four stations had 23% of due regard to the public weal." willing to buy network time, the report says, the entire broadcast revenue, NBC and its The committee said no case had come to the time option rule having the effect "of Svc stations 20 %, it was shown. its attention "where a prosp^ctive sponsor discriminating in favor of networks and net- While the subcommittee report went into has sought to buy time &rectly from the work advertisers as against affiliated stations detail in reviewing testimony covering BMI network." It added, "The president of ABC and non -network advertisers." and ASCAP, only Chairman Celler re- (at that time Robert E. Kintner) testified Absence of time options would give the frained from warning that the subcommit- that the service supplied by an advertising station free choice in taking or not taking tee's conclusion should not be construed as ag -ncv is extremely real. The buying of a particular program, with programs sold expressing an opinion about pending litiga- time is very difficult in the sense of judging on their merits, it was stated. Network dif- tion. The three Republican members said in what shows can get the rating.. . . The ficulty in clearing inferior programs "is a only a small fraction of the facts the selection of shows is probably the most natural consequence of the market struggle" case had come before the subcommittee. precarious occupation in the world. About and comes under the concept of free enter- Following is a condensation of the sub- committee's recommendations: Station Shortage and Uhf COMMENTARY ON RATE DEVIATIONS Since scarcity of stations has limited the IN ITS investigation of network sales a number of instances, were allowed dis- number of "full- fledged national networks" policies, the House Antitrust Subcom- counts ranging from 32% to 73% of to two, the committee concluded there is mittee requested and was given reports the gross time rate although the maxi- danger that the power to dictate what Ameri- on all discounts earned by sponsors on mum discount theoretically available was can people see and hear may be concentrated the three tv networks for 1955 and the limited to 321/2 %. It may be added, how- in the hands of a few. The heart of this first half of 1956. ever, that excess discounts were far less problem. it is stated, is inadequate develop- The full reports of net billings, after common for ABC advertisers during the ment of uhf because vhf got an early start discounts, of all advertisers on CBS -TV first six months of 1956." and the FCC failed to implement its policy and NBC-TV were presented in Bel', As to CBS-TV and NBC -TV devia- of furthering uhf. Nov. 12 and 19, 1956. tions from published discounts, the sub- Such factors as the four -year tv freeze, No comparable information for ABC - committee reported: "CBS ... will not the 1952 intermixture provisions, failure of TV was available. in deference to an allow a discount or rebate beyond that the FCC to stimulate all-channel set manu- ABC-TV request, the subcommittee re- specified in its rate card except in the facture and a vacillating deintermixture fused to make public the ABC -TV dis- most unusual case. NBC, on the other policy placed uhf under "an almost insuper- counts. ABC -TV told the subcommittee hand, will permit an excess allowance able disadvantage," according to the com- that it had been obliged in 1955 to in a few cases where it is seeking to mittee, since uhf stations can't increase cir- depart from its published discount struc- develop a time period which has not yet culation because they lack superior programs ture in order to attract business. Here is demonstrated its audience potential and and can't attract good programs because they what the subcommittee report had to which has been found unsalable for that lack set circulation. say about deviation from, the rate card: reason." The FCC was urged to speed up its study "ABC . . . has frequently sold time The actual records of CBS-TV and of a possible major shift to uhf and broaden periods to sponsors at discounts far in NBC -TV discounts, as published in BIT, its program of selective deintermixture, if excess of those specified in its rate card. showed very few variations from the rate feasible. The committee contended the Corn - During 1955, for instance. advertisers, in cards. mission should conduct an educational cam- paign so the public will recognize that a substantial part of the tv system will ulti- one out of 10 are successful and nine are prise, the subcommittee felt. mately utilize uhf and that all -channel re- not. The advertising agencies supply the "If network survival depends upon cur- ceivers are needed. The set problem could commercial treatment and the so- called tailment of competition -if networks must be eased by a law exempting all- channel sets creative approach to selling goods. The ad- perforce be insulated from normal market from the 10% federal excise tax or increas- vertising agency supplies services that the rivalry-that is clear admission that com- ing tax on vhf -only sets, the report said. client needs and no one else can give him'." petition in tv broadcasting cannot be an The Commission was chided for its failure President Frank Stanton, of CBS Inc., adequate regulator," it was stated. The re- to speed up a study of AT &T transmission was quoted in the report as testifying, "The port suggests utility -type regulation might charges, the report noting the problem of problem of handling a commercial televi- be necessary in such case but adds that util- insufficient tv stations is aggravated by the sion program is so complex that I do not ity legislative action isn't called for at this rule permitting operation of private trans- know what you would do if you would not time. As an alternative it favors use of pres- mission facilities only where common carrier have an advertising agency to participate in ent laws to remove artificial restrictions and service isn't available. This is described as its handling. There are 101 things that have give competitive forces a chance to work. discouraging development of rural stations. to be done. (The network) is not organized As to affiliation contracts, the report to do that" found "widespread, arbitrary and substantial Restrictive Practices In suggesting that FCC consider a rule differences in the terms accorded by each After praising networks for outstanding permitting gross minimum time charges in- network to its individual affiliates," espe- achievements at great financial outlay and stead of must -buys, the report said the fig- cially in station compensation. These dif- risk and conceding networks are indispensa- ure should not be so high that it would ferences were described as favoring larger, ble to tv broadcasting, the report said "it is deprive the advertiser of real flexibility in multiple-station licensees. In the struggles clear that CBS and NBC have a dominant picking stations. Since networks themselves among networks and large or multiple- position in the industry" and exercise "vast claim that advertisers almost universally station operators, the report contends, the influence" over tv broadcasting, determining order voluntarily far in excess of basic re- small independent station may suffer. in large measure what people get on tv. quired stations, the subcommittee said it Criticizing deviations in station compen- Inter -related factors have led to this con - Page 32 June 10, 1957 BROADCASTING TELECASTING est" in the Commission's actions because of make a complete inquiry into all phases of the antitrust aspects. It added that weight the music field discussed in the report but CELLER ADDRESS must be given these antitrust principles to- failed to mention BMI or ASCAP. Reps. REP. EMANUEL CELLER (D -N.Y.) gether with the networks' contention that Keating, McCulloch and Miller dissented will be the luncheon speaker at the option time is indispensable to their opera- on the ground the committee had only a June 20 meeting of the Federal Com- tions. small fraction of the facts presented to it munications Bar Assn. in Washin; Reps. Keating, McCulloch and Miller con- and should not prejudice the parties in the ton's Washington Hotel at 12:30. Res- tended FCC is far better qualified than the civil antitrust action brought by certain song- ervations are being handled by E. committee to decide what should be done writers against BMI and broadcasters. They Stratford Smith, Smith & Pepper, about the option -time rule, now being contended the Dept. of Justice had been Washington. studied by the Commission. They objected watching the situation and voiced confidence to the stress laid in the report upon amend- it would continue to do so. ment of the rule and felt the committee Asserting the FCC hasn't always ade- quately public interest from an centration of power, it was stated. including should in no way try to influence the FCC. guarded the as a conclu- antitrust standpoint in granting licenses, the limited frequency space, shortage of station They advocated this language the commit- report commented: facilities caused by "faulty frequency alloca- sion, "Against this background, Interagency In ABC -Para- tions, extensive pioneering activities by net- tee believes that the Commission should con- liaison: the the fore- (1951 -53), lack liaison works and their ability to bring to the public sider the option -time rule in light of mount merger case of networks' Justice was the depart- programs of great popular appeal." going principles and in light of the with the Dept. of contention that option time is indispensable ment's fault but in the NBC -Westinghouse As a corrective measure the report pro- to their operation." exchange case (1955) the FCC was at fault posed "removal competitive barriers and of The first-call rule: Abuse of the affili- for acting too fast and not consulting further reaffirmation of basic antitrust principles." ates' first refusal right should be prevented with the Antitrust Div. The division "com- Direct government regulation was oppbsed. so one station cannot corner desirable net- mendably continued its investigation. insti- Competition could be restored under present work programs at the expense of other local tuted grand jury proceedings, and filed an laws without impairing the present network stations by broadcasting them on a delayed antitrust suit against the participants." system in any way. it was stated. basis at a time when few persons are watch- FCC practices and policies: The Commis- As to rule changes. the committee said ing. The FCC should consider requiring net- sion "fell short of performance fully protect- the FCC has broad power over station -net- works to give notice of program availability ing the public interest" in the NBC -West- work arrangements and it urged prompt when the network program is not taken by inghouse case, dispensing with a hearing completion of the FCC network study plus the local affiliate "so that other local sta- despite staff concern over concentration and prompt action on suggestions of the study tions may have an opportunity to carry it." coverage overlap. group. The Antitrust Div. of the Justice Dept. was Evidence indicates "for at least the past These are committee. comments: urged to scrutinize the following practices: 10 years an air of informality has surrounded Multiple -station ownership: Multiple own- Network programming: By entering the cases pending before the Commission." with ership of stations has hampered competition, program production field, networks have a members discussing the merits of pending as recognized by the Dept. of Justice's Anti- bargaining advantage enabling them to de- cases with interested parties, even indicating trust Division and the FCC's network study mand and receive concessions from inde- how particular Commissioners would vote. group. Network ownership of stations may pendent producers, including sharing of The FCC should adopt a code of ethics to lead to abuses of concentration and tie -ins, profits in first run, rerun and subsidiary govern conduct in the Commission and by creating a conflict of interest on the part of rights, according to the report, which adds attorneys and industry representatives. the network as between its affiliates, for that advertisers are limited in their access Network time discounts: The Antitrust which it acts as agent, and its o&o stations. to independently produced programs. "A Div. is studying the fixing of affiliates' net- Affiliation agreements: Station percentage question not completely resolved by the work rates to see if there are illegal practices. of payment is not uniform, often operating record is whether the networks tie sales of Discounts run as high as 25% of gross bill- to the advantage of multiple- station owners network and network-owned station time to ings, not geared or related to cost savings and other large licensees. The FCC should the sale of network-owned or controlled by the network. The Robinson- Patmsn study affiliation agreements to find if any programs," it was stated. Continued Dept. amendment apparently applies only to tan- provisions are against the public interest and of Justice inquiry of such practices was gible commodities and not to services. The should consider the idea of making the con- urged, with reference made to the Paramount committee will consider possible amendment tracts public. Pictures case. of sec. 3 of the Clayton Act to cover serv- ices as well as commodities. Must -buy policy: This is neither sanctioned Network talent contracts: Networks keep nor banned by the FCC. It deprives the ad- performers under long -term contracts, many vertiser of a chance to pick stations and of which have exclusivity provisions "that Televised Pro Sports Slated tend to restrict the business activities of markets he wants to reach and independent For Probe by Celler Group stations are at a competitive disadvantage competitors in the radio and television in- as against a network affiliation in the mar- dustry and also in noncompeting enterprises, REP. EMANUEL CELLER (D -N. Y.) last ket. Instead of must -buys, the FCC should such as night clubs and theatres." The report week said his. House Antitrust Subcommit- allow networks to set gross minimum time cited NBC artist management practices de- tee will look into television's role -both pay charges with the advertiser free to pick scribed as similar to complaints that led and free -in professional sports. The House stations making up the network package. NBC and CBS to sell their interests in artist subcommittee will begin hearings June 17 No advertiser should be forced to buy a sta- and concert bureaus. Contracts giving net- on proposed legislation to exempt baseball tion he doesn't want to use. works exclusive right to exploit the artist and other professional sports from antitrust proceeds from appearances Time options: These permit a network to and to retain laws. "can have lasting deleterious is said to be interested substitute its program decisions for the sta- outside tv The committee upon the talent management busi- Corp. has agreed tion licensee's free selection of programs effects in reports that Skiatron report, with control - suited to the community and prevent com- ness," according to the to pay $2 million annually for the closed -tv possibly interfer- peting programs from having access to sta- of services outside radio circuit tv rights of the Brooklyn Dod -er commerce in other fields. tions in better listening hours, according to ing with trade and baseball games if the National League club restricting talent perform- the report. In addition, non- network adver- Talent practices is moved to Los Angeles [Bel', June 3]. Rep. ances beyond the geographical limits of the a 586) which tisers find it harder to buy prime station time Celler, author of bill (HR operations should be studied by for telecasts viewed and the public's choice of programs is re- network's would forbid a payment Justice. witnesses stricted. After asking the FCC to consider the Dept. of in the home, said no from the option -time rule changes, the committee Broadcaster activities in music: The com- tv industry have been called on to testify warned it will maintain "a continuing inter- mittee felt the Antitrust Division should as yet. BROADCASTING TELECASTING June 10, 1957 Page 33 ADVERTISERS & AGENCIES

1,785 persons, revealed that only 10.3% ADMEN TAKE CANCER DATA CALMLY (15.8% of the women. 7.2% of the men) MAJOR tobacco advertisers and their Another agency executive pointed out had ever written a letter to a tv station or agencies appeared to take the American that most tobacco advertisers already have program and that only 4% (6.5% of the Cancer Society report on tobacco and death set their network and spot budgets for next women, 2.6% of the men) had ever entered rates more complacently than many of their fall. He expressed the view that they would a contest advertised on television. Incidental- customers did last week. stick with them. In any event, he saw no ly, boys and girls who appeared to be under The consensus of agency people handling likelihood of cutbacks in the face of com- 18 were not given questionaires; instead, key tobacco accounts was that the report- mitments already made. they received membership applications for a final accounting of a 44 -month study There was some speculation that pipe the Junior Stars Club of young fans of the which indicated an "extremely high" as- and pipe tobacco manufacturers, whose Hollywood Stars, whose weekend games sociation between cigarette smoking and products got a much better "rating" than are telecast by KTTV. death from lung cancer in particular - cigarettes or cigars in the report, might In collecting the answers to their ques- probably would have little effect, if any. elect to take advantage of the report by tions, KTTV personnel staffed the Sports- on their advertising campaigns. boosting their advertising budgets sub- men's Show booth approximately nine hours They noted last week's report. although stantially. But there was no immediate indi- each day, Mr. O'Mara said, collecting about a massive one, nevertheless was only one cation that this would happen. At least one 8,000 filled -in forms, of which about 5,000 of several that have been issued by ACS pipe tobacco agency said it would be content were tabulated -1,523 of Questionnaire #1. during the course of its study. The feeling to sit back and "let the publicity speak for 1,785 of #2 and 1,220 of #3. The project seemed to be that if the reports were going itself." was set up, he said, to give the station's to affect tobacco advertising plans, they While individual advertisers and agencies personnel, particularly program executives, already had done so-as in the switch in were reluctant to speak for quotation, the a chance to meet and talk with the general copy themes from "health" to "fun and Tobacco Industry Research Committee was public; next to promote KTTV's sports pro- pleasure" that occurred gradually after the prompt with its reaction. "The causes of grams, and third to get programming infor- "cancer scare" first broke out. cancer and heart disease are not yet known mation not otherwise available. Implicit in this thinking was the corollary to medical science," said this all- industry "For instance. we wanted to know what belief that the report was not apt to affect committee, adding that the ACS report did people think of some of our film shows sales much -that any such effect occurred nothing to change this fact and that, more- [KTTV is a nonnetwork station] in com- long ago and was not likely to be sub- over, statistical studies "do not prove cause- parison with some of the leading network stantially aggravated now. and-effect relationships." programs, and how some of our local shows stack up against similar shows on other sta- tions, and the results were quite edifying," Tv Commercial Impact feature films); 7.3% could identify two Mr. O'Mara said. [See table.] He said he products, 2.4% three, 0.7% four and 0.2% plans to repeat the project at roughly six - Subject of KTTV Quiz five, with an additional 16.6% who just month intervals from now on. wrote "Colgate products" DIFFERENCES in commercial impact de- on the form. Question: Assume the following programs livered by tv programs with single sponsor "Don't take the answers to our questions were on the air at the same time, check the between pro- as typifying the views one you would watch. grams whose stars introduce or deliver the of Los Angeles," Jack O'Mara, KTTV pro. 654 women). sales talk and those whose stars merely motion manager, warned last week. KTTV Total Responses 1,523 (869 men, pause for the commercials to go on and took a booth at the Sportsmen's Show, held Men Women Total between weekly and monthly programs are April 4-14 at the Los Angeles Pan -Pacific Ed Sullivan 63.4% 66.0% 64.0% dramatically shown in responses of visitors Auditorium, staffed it with executives, sales- Highway Patrol 36.6 34.0 36.0 to the Los Angeles Sportsmen's Show to men and other station personnel, passed Burns & Allen 49.1 45.3 47.3 52.7 questionnaires distributed there by KTTV out questionnaires to people who came to Susie (Ann Sothern) 50.9 54.7 (TV) Los Angeles. booth and filled out the forms under the People Are Funny 31.9 40.1 35.6 Phil (Sgt. Bilko) 68.1 59.9 64.4 Asked to name one or more products inducement that the stub of their question- Silvers advertised on the Ed Sullivan Show, Perry naire might be one of the two lucky ones Sheriff of Cochise 27.9 31.6 29.5 Gunsmoke 72.1 68.4 70.5 Como Show, Colgate Theatre, Jackie Glea- and win for them a portable tv set. son Show and Producer's Showcase, which "The nearly 8,000 filled Perry Como Show 81.8 74.3 78.4 -out forms we December Bride 18.2 25.7 21.6 were not otherwise identified, a total of got," Mr. O'Mara said, "came from people 1.785 individuals attempted to do so. Half who are interested in sports and Life of Riley 49.4 47.8 48.7 outdoor Barns & Allen 50.6 52.6 51.3 of them were able to name one product life, who presumably are above average advertised on the Ed Sullivan Show and income because they paid admission to see Life of Riley 23.6 20.2 22.1 Bob Cummings Show 76.4 79.8 77.9 more than one -third (36.9% ) identified exhibits of sports equipment and accessories both products. In contrast, only 11.5% they might want to buy and who were in- George Putnam News 63.7 72.6 67.7 Clete Roberts News 36.3 27.4 32.3 named one of the items advertised on the terested enough in tv to take the time to Perry Como Show, only 1.5% named two, answer our questions." I Search for Adventure 79.9 81.6 80.5 only 0.2% named three and no one named Global Zobel 20.1 18.4 19.5 Proof that the respondents are not typical more than three. KTTV reports that 15.4% Bob Cummings Show 57.8 63.0 60.2 comes with their answers to questions about identified Mr. Como with a former sponsor, Highway Patrol 42.2 37.0 39.8 the number of tv sets in their homes and Chesterfields. Private Secretary 40.3 55.6 47.2 their attitude towards color ty. Of 1,220 Similarly, 10.8% put down Buick as Badge 714 59.7 44.4 52.8 tabulated answers to the question. "How being advertised by Jackie Gleason (which Ed Sullivan 51.0 39.2 45.6 many tv sets are there in your home ?" was true last year but not Colgate Theatre this), appreciably 73.4% answered one, 21.3% said two, 1.6% more than the 6.0% identifying (MGM Movies) 49.0 60.8 54.4 one of his said three and 0.6% said more than three. current sporsors. Only 0.3% could name a Studio One 57.5 65.8 61.2 Only 3.1% replied that they had no tv set. Paul second product advertised on this program. Coates Confidential File 42.5 34.2 38.8 Exactly the same results were obtained re- Asked, "Have you shopped in a store garding Producer's Showcase: 6.0% named with 'the idea of buying a color television Grouch° Marx 63.4 62.4 63.0 Wallace Beery Theatre 36.6 37.6 37.0 one product, 0.3% named two. set ?" 26.9% replied that they had. an un- A third (33.1 %) of the respondents were usual display of interest in color that is in Science Fiction Theatre 57.6 50.9 54.5 People's Choice able to name one of the products advertised line with the multiple -set homes of these 42.4 49.1 45.5 on Colgate Theatre (Friday night series on individuals. Colgate Theatre KTTV featuring complete (MGM Movies) 53.2 60.6 55.5 telecasts of MGM Another pair of questions, answered by Groucho Marx 46.8 39.4 44.6 Page 34 June 10, 1957 BROADCASTING TELECASTING How RCA will use tv next fall to sell new sound through sight PREVIEW..:.:....,.,.. ,.K.....:.o w.::., y:.m áema .:.::ia r

AT THE beginning of the fall tv season the way one K &E man puts it. 58 line of "new orthophonic high- fidelity" television viewers will get an explanation There are two commercials: The first, phonographs, consoles and combination of sound- through sight. a 60- second item, combines animation radio -phono-tape recorders, its principal This is no mean trick to begin with. with live action film, with the latter being sales platform will concern itself with the but considering that the sound is binaural, used to show the actual RCA models. RCA line's "adaptability" to stereo. That and that over 95% of tv sets come This is the one to be used on RCA's is, "Buy one player- speaker system now, equipped with only one speaker, the job's network tv programs, The George Gobel- add another one later." twice as hard. But for Kenyon & Eck- Eddie Fisher Show, The Perry Como The man responsible for coming up hardt, New York, agency for RCA's Show, and another, as -yet- unannounced with the storyboard idea was K &E's Radio and "Victrola" Division -the RCA -sponsored show. At the same time, art director-production supervisor Larry people selling the stereo sound -and RCA dealers coast -to -coast will receive Parker. Copywriters assigned to put sound UPA Pictures Inc., New York, the pro- a 50- second version of the same com- into words were Maggie Curren and duction firm assigned to the project, it mercial, with 10 seconds left open for Stanley Tannenbaum, and UPA art direc- was just another job. local dealer insert. These will be placed tor was Jack Goodford. Least- heralded, The gimmick: To tell the story of by the dealers, through co-op funds, on but nonetheless equally important con- stereo -what it is and how it works- over 400 stations. Also to be run is a tributor to the spots was the late Bela through simple, diagrammatical explana- series of radio spots, not yet completed, Bartok, the Hungarian composer who tions. But in the final analysis, it'll be up which will tell the "stereo story" on the died in 1945. It is Bartok's Concerto for to each and every viewer mentally to aural medium. Orchestra, recorded by RCA and played perpetuate the image of stereo sound. Though RCA would love to go on back through the RCA stereo system, "The pictures just provide the primer, record as saying that its prime purpose which scored the point-or points the but the audience pulls the trigger." is behind these spots is to move its 1957- score.

s-_...

' e

. . èrophonm .

is VOICE; Stereophonic sound(. . . Music with dimension! Direction! ... How's it different? Usually music You hear it played back from only recorded into one sound system . . . one direction. It sounds fine but you're missing dimension and direction .. .

, . WW _ . . . / . . 1 ;

e . e_

. . That's what RCA Victor stereophonic by two separate sound systems played bock through two separate strings from the left . . sound gives you. Two different sound instruments. You hear . . . tracks are recorded on tape . .

stereophonic SOUND 1A-/!4: around you. if That's stereophonic sound . Ask brass from the right . . the whole orchestra you closed your eyes, you wouldn't your dealer for n free demonstration.

believe it was recorded . .

BROADCASTING TELECASTING June 10, 1957 Page 35 ADVERTISERS & ASENSIES

Why Edsel Selected er's and the salesman's words." Advertising A concluding panel of three broadcasters copy will be prepared by people who "have and two agency executives discussed various Foote, Cone & Belding studied the car as dealers and salesmen do ways to use radio and agreed that day or SOME of the background on Edsel Div. of and as prospective purchasers will," accord- night, with programs or announcements, on Ford Motor Co.'s advertising plans and ing to Mr. Cone, who adds that after months general or specialized stations, radio when the selection and relationship of its agency, of talks with people in the field, agency peo- properly used can be a powerful sales tool Foote, Cone & Belding, Chicago, was re- ple now have substituted the people's "think- for any advertiser. vealed last week. ing and their words for routine claims." Norman Boggs, vice president in charge Among the disclosed details: of sales for the Don Lee Broadcasting Sys- FC &B "was in a position" as one of the Broadcasters Advised tern, addressed radio salesmen as "you lucky largest agencies in the country, "to man up At Calif. Sales Clinic people." His point: That it's much better to and go to work 20 months ahead of the Edsel be selling high-circulation, low -price radio car's introduction, with an out -of- pocket DON'T call on a timebuyer unless you have than other media (newspapers, magazines. investment of $1 million in the Edsel future." something to tell him; don't be offended if outdoor) with low circulation and high cost - Edsel's first assignment to FC&B in he can't see you if you drop in without per- thousand, or "that overpriced one-eyed Feb. 7, 1956, was for FC&B "to develop advance warning; don't go direct to an ad- monster -tv." He also cited the renewed in- sound ways to invest more than $10 million vertiser without telling the agency first; don't terest in network as well as local radio. forget that while ratings are indicative it is in bringing the Edsel car to market via an- Robert Reynolds, president of Golden sales that are really important; do give nouncement advertising and a year's follow - West Broadcasters (KMPC Los Angeles, agencies local success stories as well as up program." KSFO San Francisco), speaking as a non - ratings; do offer improved facilities first to Edsel is the Ford Motor Co.'s new "me- network station operator, warned that de- agencies now doing business with your sta- dium" automobile line that will be intro- spite good business today radio broadcasters tion; do provide full information about duced this fall (1958 models). The division cannot be smug contented. do afford to or is a new advertiser and its movements up to availabilities; offer ideas for using radio, "Increasing costs of operation, increasing now have been followed carefully by most and your station, more effectively; do offer competition from other media call for in- of the advertising field. suggestions for changing unacceptable copy; creased planning by station management Background on Edsel and its selection of do get together on a standard presentation form; do offer and for continued search for new sources of FC&B as its agency is contained in the first effective merchandising revenue," he said. (spring issue) marketing- magazine sent to services. Those were Radio's Edsel dealers (titled "Your Edsel Marketer"). some bits of advice given to value for retail food stores in broadcasters by reaching The article informed dealers that "whether agency-advertising panels at the housewife in her car on the the morning session the sales the way to it's a phone book trade listing or a tv network of clinic of market, in giving her money- saving Southern program, the thinking [by FC&B] begins California Broadcasters Assn. suggestions, in permitting the advertising of Thursday at the with the dealer point of view." Sheraton -Town House, Los food products as soon as they arrive at the Angeles, with a registration more According to the publication, Edsel Di- of than stores, allowing store personnel to speak to 160. vision executives devoted six months to the customers over the air, and generally in In the afternoon an agency- representative- consideration of an agency and in February reaching station -network panel on media research the housewife in a way no other of 1956 a phone call from Larry Doyle, Ed- agreed that changes in present research medium does, were described by the lunch- sel's general sales and marketing manager, methods are needed, that ratings are useful, eon speaker, Don Conroy, advertising man- to Fairfax M. Cone, president of FC&B, put but that ratings should not be used alone ager of Thriftimart, Southern California "Edsel advertising in business." but only with other sales tools. food store chain. What led to FC&B's selection from 23 candidates? The article does not present all of the details but discloses at least this much:

An objective approach: "fresh . . . with advertising tailored after the Edsel it- self." The Next 10 A resource of manpower and money Days vision Theatre, Kraft Foods Co: Of Network Color Shows through J. (the $1 million out-of- pocket expenses that Walter Thompson Co. (All Times EDT) it could invest over the 20 months before June 13 (8 -9 p.m.) Washington the car was to be introduced). CBs -Tv Square, Helene Curtis through Earle A stature among "creative agencies" and Ludgin and Royal McBee Corp. Colorcasting its physical size, its national makeup and its canceled for summer. through Young & Rubicam. record in advertising successes. June 13 (10 -11 p.m.) Lux Video Thea- The agency's NBC -TV "maturity and a healthy tre, Lever Bros. through J. Walter 10-14, working climate." June 17-19 (1:30 -2:30 p.m.) Thompson Co. A list of clients "comparatively few Club 60, participating sponsors. June 14 (9 -10 p.m.) The Chevy Show, in number" but "big business in size," and June 10-14, 17 -19 (3-4 p.m.) Matinee Chevrolet through Campbell- Ewald. a record of stability in agency -client rela- Theatre, participating sponsors. tionships. June 15 (8 -9 p.m.) The Julius La Rosa June 10, 17 (8 -8:30 p.m.) Adventures Promise of a fresh approach to Edsel Show, participating sponsors. of Sir Lancelot, Whitehall Pharmacal advertising because the advertiser would be through Ted Bates and June 15 (9 -10 p.m.) RCA Victor Gal- the agency's first automotive account. Lever Bros. through Sullivan, Stauffer, Colwell & axy of Stars, Breast O' Chicken Tuna What happened after the agency selection? Bayles. through Foote, Cone & Belding. Edsel first made sure FC&B knew the Edsel background, objectives and the product. June 11, 18 (8 -8:30 p.m.) Arthur June 16 (9 -10 p.m.) Goodyear Play- house, The agency then set up a new Detroit head- Murray Party, Speidel through Nor- Goodyear Tire & Rubber through quarters bringing in top creative people from man, Craig & Kummel and Purex Young & Rubicam. Chicago and San Francisco. These people through Edward H. Weiss & Co. June 17 (9:30 -10:30 p.m.) Robert were sent out in the field to talk to dealers June 12, 19 (8 -8:30 p.m.) Masquerade Montgomery Presents, S. C. Johnson and customers. & Son through Needham, Party, participating sponsors. Louis & Mr. Cone is quoted as saying that the Brorby and Mermen Co. through Grey words to be used in the advertising copy June 12, 19 (9 -10 p.m.) Kraft Tele- Advertising. to describe "Edsel's promise will be the deal -

Page 36 June 10, 1957 BROADCASTING TELECASTING baltimore's top -rated* feature film show saturdays at 11 p.m., now has availabilities FIRST RUN FILM THEATRE exhibiting a new host of screen triumphs selected from major hollywood packages

full length productions with these famous stars

THE DESPERADOES Randolph Scott and Claire Trevor SHE MARRIED HER BOSS Claudette Colbert & Melvyn Douglas THE HITCHHIKER Edmund O'Brien and Frank Lovejoy LADIES IN RETIREMENT Ida Lupino and Louis Hayward DIAMOND JIM Edward Arnold and Jean Arthur COMMANDOS STRIKE AT DAWN Paul Muni and Sir Cedric Hardwicke THE GUILT OF JANET AMES Melvyn Douglas and Rosalind Russell YOU'LL NEVER GET RICH Fred Astaire and Rita Hayworth TOO MANY HUSBANDS Fred MacMurray and Jean Arthur HOUSE OF SEVEN GABLES George Sanders and Vincent Price ADAM HAD FOUR SONS Ingrid Bergman and Susan Hayward TONIGHT AND EVERY NIGHT Rita Hayworth and Shelley Winters WHAT A WOMAN Rosalind Russell and Brian Aherne IT HAD TO BE YOU Ginger Rogers and Cornel Wilde PENNY SERENADE Cary Grant and Irene Dunne LADY FROM SHANGHAI Orson Welles and Rita Hayworth THE DOCTOR TAKES A WIFE Ray Milland and Loretta Young TOGETHER AGAIN Charles Boyer and Irene Dunne THE LADY IS WILLING Marlene Dietrich & Fred MacMurray A NIGHT TO REMEMBER Brian Aherne and Loretta Young ONCE UPON A TIME Cary Grant and Janet Blair

*April ARB Report

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Page 38 June 10, 1957 BROADCASTING TELECASTING ADVERTISERS & AGENCIES GB &B Drops Regal Pale, budgets of nine of the top 100, while news- spending in tv, one was in the top 10, five papers were the "favorite" of six. were in the top 25, and nine were in the $1.7 Million Account Going further, TvB found that 14 of the top 50. IN a surprise move, Guild, Bascom & Bon - top 100 put more than 75% of their ap- TvB also reported that among the top 100 figli, San Francisco, last Friday resigned the propriations into tv, while three put more in 1956, only one who was eligible to use By $1.7 million per year Regal Pale Brewing than 90% into television. comparison, television failed to do so (that is, eliminating account. The beer firm has been too "rest- one of the top 100 put as much as 75% advertisers of hard liquors and other prod- less," the agency explained. Regal allocates into newspapers, and one put a similar pro- ucts not accepted by the broadcast media.) about 60% of its budget to spot television in portion into magazines. None put 90% The holdout: Hunt Foods. its distribution area covering California, into magazines, but a lone one did in news- "Figures and figure analyses may be dull Arizona, Nevada and Hawaii. papers. reading to many," said TvB President Nor- Walter Guild, president of the agency, Of the 14 who did 75% or more of their man E. Cash, "but they are also highly re- notified Regal of its action by special deliv- ery letter mailed late Thursday night for receipt by the company Friday morning. Mr. Arthur Godfrey 9.9 Captain Kangaroo the 9.9 Guild offered to continue to represent VIDEODEX Search For Tomorrow 9.8 brewery until another agency is selected. Garry Moore 9.0 In a memorandum to his staff, Mr. Guild Steve Allen (NBC -130): participating spon- ex- Tv Report for May 1 -7, 1957 sors. Sun. 8 -9 p.m. apprised them of the agency's action and Jack Benny (CBS -179): American Tobacco plained the reasoning behind the move in Top Ten Network Shows Co. (BBDO) alt. weeks, Sun. 7:30 -8 p.m. Burns & Allen (CBS -1141: Carnation Co. this way: No. of % Tv (Erwin Wasey). B. F. Goodrich (BBDO) Program Cities Homes alt., Mon. 8 -8:30 p.m. "The brewery's restlessness and constant Captain Kangaroo (CBS- various): partici- 1. Perry Como 147 33.2 desire for change has resulted in a situation pating sponsors, Mon.-Fri. 8 -8:45 a.m. 2. Wednesday Night CBS News (CBS -147): Brown & Williamson where we are not at all proud of the job we 108 33.1 Tobacco (Ted Bates), American Home Fights Products (Ted Bates), Hazel Bishop have been doing for Regal this past year 3. $64,000 Question 172 32.5 (Raymond Spector) alt., 8:45 -7 p.m. and and we feel it is beginning to reflect on our 4. Ed Sullivan Show 169 31.2 7:15 -7:30 p.m. 5. Chevy Show 137 30.9 Chevy Show -Bob Hope (NBC -144): Chev- reputation." rolet (C -E), Sun. 9 -10 p.m. once a month. 6. Twenty One 139 30.7 Climax (CBS -173): Chrysler Corp. (M -E), GB &B has represented Regal since 1953 7. 1 Love Lucy 159 30.5 Mon. 8:30 -9:30 p.m. 8. Dragnet 164 30.1 Perry Como (NBC -137): participating spon- and coined for the company a provocative sors, Sat. 8 -9 p.m. slogan, "Regal of America's two great 9. Playhouse 90 125 29.2 December Bride (CBS -184): General Foods -one 10. Lawrence Welk 193 27.7 beers." The brewery has been receiving 10. Steve Allen Show 147 27.7 Dragnet (NBC- 57):1 Schick (Warwick & about 200 letters a month asking for the Legler). Liggett & Myers (M -E), Thurs. No. of Tv Homes 8:30 -9 p.m. name of the other beer (which is, of course, Godfrey's Talent Scouts (CBS -185): Thom- Program Cities (000's) as J. Lipton Co. (Y &R), Toni Co. (North) a figment of the agency's imagination). 172 11,124 alt., Mon. 8:30 -9 p.m. 1. $64,000 Question Arthur Godfrey Time (CBS -118): partici- Mr. Guild said in his memorandum that 2. Perry Como 147 10,945 pating sponsors, Mon.-Thurs. 10 -11:30 Regal's "restlessness" can be explained by 3. Ed Sullivan Show 169 10,522 a.m. 4. 1 Love Lucy 159 10,189 Guiding Light (CBS-119): Procter and the growing competitive situation in the Gamble (Compton), Mon.-Fri. 12:45 -1 5. Chevy Show 137 9,920 p.m. West, pointing 6. Twenty One Show 139 9,878 Gunsmoke (CBS-I82): Liggett & Myers have cropped up on the market in the past 7. Dragnet 164 9,870 (D -F -S). Remington Rand (Y &R) alt., Sat. 10 -10:30 p.m. few years. On a reassuring note, he observed 8. Lawrence Welk 193 9,392 I Love Lucy (CBS-182): General Foods billings without Regal 9. Steve Allen 147 9,113 (Y &R). Procter & Gamble (Grey) alt., that the agency's 10. Climax 162 8,918 Mon. 9 -9:30 p.m. amounts to about $8 million annually. Line -Up (CBS -153): Brown & Williamson Copyright, Videodez, Inc. Tobacco (Ted Bates), Procter & Gamble Mr. Guild concluded his staff memo on (Y&R) Art L nkletter'si Howe Pa ty (CBS -114): an unusual accent, characteristic of Guild's participating sponsors, Mon :Fri. 2:30 -3 m. "off- beat" approach in its commercials, M ekey Mouse Club (ABC -92): participat- when he said: PULSE ing sponsors, Mon.-Fri. 5 -6 p.m. Garry Moore Show (CBS -118): participa- "Please continue to drink Regal Pale and ting sponsors, Mon.-Thurs. 10 -10:30 a.m., Fri. 10 -11:30 a.m. plug it at every opportunity because it's a Tv Report for April 1957 NBC News (NBC -85): participating spon- sors, Mon: Fri. 7:45 -8 p.m. very fine product and they are very fine Top Twenty Once -A -Wk Person to Person (CBS -149): American 011 people." Program Ratings Co. (Joseph Katz), Hamm Brewing Co. (Campbell - Time Inc. (Y&R) I Love Lucy 37.7 alt., Fri. 10:30 -11 p.m. Bob Hope 37.5 Playhouse 90 (CBS -131): Bristol -Myers 45 of Ton 100 Advertisers IBBDO). Philip Morris (Leo Burnett). Perry Como 35.3 American Gas Assn. (L&N) alt., Thur. Spent Bulk in Tv in '56 -TvB Ed Sullivan 34.8 9:30 -11 p.m. $64,000 Question 32.7 Queen For A Day (NBC -122): participating 30.7 sponsors, Mon.-Fri. 4:30 -5 p.m. A TOTAL of 45 of the nation's top 100 Playhouse 90 Search For Tomorrow (CBS -135): Procter advertisers in 1956 put more ,of their in- Burns and Allen 30.6 & Gamble (Leo Burnett), Mon.-Fri. Climax 30.4 12:30 -12:45 p.m. dividual advertising budgets into television 29.6 Phil Silvers (CBS -190): Procter & Gamble Godfrey's Talent Scouts (Leo Burnett), R. J. Reynolds Tobacco than into three other major media com- Groucho Marx 28.7 (Wm. Esty Co.) alt., Tues. 8 -8:30 p.m. bined, according to an analysis made by Person To Person 28.7 $64.000 28.5 (Y&R), Revlon (BBDO)7alt, Sun. 9:30- Television Bureau of Advertising and being Phil Silvers p.m. December Bride 28.2 $64.000 Question (CBS -178): Revlon released today (Monday). What's My Line 28.2 (BBDO), Tues. 10 -10:30 p.m. Media covered in the comparison -which Lineup 28.1 Red Skelton (CBS -107): S. C. Johnson & 28.0 Son (F, C & B), Pet Milk (Gardner) alt., was based on tables prepared by American Red Skelton Tues. 9:30 -10 p.m. $64,000 Challenge 27.1 Ed Sullivan (CBS -174): Mercury Division Newspaper Publishers Assn.'s Bureau of Gunsmoke 26.4 of Ford Motor (K &E), Sun. 8 -9 p.m. include network radio, 26.4 Twenty -One (NBC -78): Pharmaceuticals Advertising -did not Jack Benny Inc. (Kletter). Mon. 9 -9:30 p.m. for which no figures were compiled in 1956, Steve Allen 26.4 Wednesday Night Fights (ABC -178): Men- nen Co. (M -E), Wed. 10 -11 p.m. or spot radio. Specifically, the table encom- Top Ten Multi -Wkly Lawrence Welk Show (ABC -200): Dodge and spot tv, newspapers, Division of Chrysler (Grant). Sat. 9 -10 passed network Mickey Mouse Club 19.3 p.m. magazines, and outdoor advertising. CBS -TV News 11.9 What's My Line? (CBS-104): Helene Curtis 11.7 Industries (Earle Ludgin). Remington analysis shows tv outstripped maga- Queen For A Day 10:30 -11 The 10.3 Rand (Y &R) alt.. Sun. p.m. newspapers by far in getting the NBC News You Bet Your Life (NBC -177): DeSoto zines and Art Linkletter 10.1 (BBDO). Toni (North) alt., Thurs. 8 -8:30 lion's share of individual appropriations. Guiding Light 10.0 p.m. Magazines received more than half of the June 10, 7957 Page .39 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

vealing. There can be no denying that this L. A. latest array of `dullness' indicates clearly that Viewers Think national advertisers are more and more turn- Tv Shows Improving ing to tv as their basic medium, and they're TELEVISION programs are getting bet- backing up their judgment with cash. hard ter. "In the matter of media representation in That's the majority opinion of viewers advertising publications, we would suggest in Los Angeles, as expressed in interviews that spot tv, larger than outdoor, newspaper Ï with a cross section of the sections, network radio and farm papers city's popula- tion conducted by & Assoc., inde- combined, be given due notice by incorpora- Eaton SARAN MA pendent survey firm, and reported in the tion with network television on its own -or Los Angeles Mirror -News. -whenever bar-chart measurements are INTRODUCING the new Saran Wrap shown." package in 45 metropolitan markets, Eaton interviewers asked: "Would you say that most programs The TvB study noted that television, the Dow Chemical Co. of Midland, Mich., tv this year are better or worse than last largest national medium, grew by 22% or will use radio and television stations year-or about the same? $160 million last year growth three times for a two -week campaign, beginning Of all those interviewed 52% -a said that of newspapers and regular and special June 17. In this still from a series of programs are better, 23% felt there hadn't been newspaper sections combined. Total net- 10-second, 20- second and minute spots much change, 15% had no opinion and work, national spot and local expenditures created by MacManus, John & Adams, only 10% said that program quality was slipping. in television have been estimated at $1.235 Bloomfield Hills, Mich., a model points billion for 1956. to the redesigned box, as she dances These answers are particularly signifi- cant because Analyzing media trends among the top to a jingle, "You'll Be Saran Wrap Los Angeles has seven tv sta- tions, three network 100 advertisers, TvB noted that network tv Happy Now," based on the Vincent affiliates and four in- independents, so the families rose from $180.8 million in 1952 to $488.1 Youmans song, "I Want to Be Happy." city's tv are exposed to the full gamut million in 1956; and that when spot tv of tv entertain- measurements ment. became available through frey, American Assn. of Adv. Agencies TvB for the first time Newer movies, better and "more ma- in 1956, totaling William A. Hart and A. W. Lehman of $397 million for that year, the total national ture" dramas, variety shows and spectacu- ARF, and Lowell McElroy of the Assn. of lars, tv figure rose to $885.7 million to put tele- better talent and more educational National Advertisers. programs vision at the top of the media list. were mentioned as reasons why people think tv is improving. On the other ARF Projects Group Split Delco Buys Lowell Thomas on Tv hand, Walter H. Eaton, director of the Los IN first venture Angeles Into 3 Units in Revamping HIS into television on a reg- poll, reported that those who ular basis, Lowell Thomas, CBS Radio news found programming deteriorating "are al- A REORGANIZATION of the Advertising personality, will star in a tv adventure series most solidly agreed on the reason: more Research Foundation's Projects Planning to be carried on CBS-TV under sponsor- commercials, louder commercials, more Committee was announced last week by ship of the Delco -Remy Div., General extravagant, wild -eyed commercials." Dr. Wallace H. Wulfeck, ARF's board Motors Corp. (Delco batteries), Anderson, The Eaton pollsters also asked this ques- chairman. Dr. Wulfeck is chairman of the Ind., it was announced last week. The tion: "Lately there's been considerable dis- executive committee at the William Esty agency is Campbell-Ewald, Detroit. cussion about pay -tv. Under this system Co. The series will consist of seven hour -long you'd pay a certain amount-probably The committee, chairmanned by Vincent programs, filmed in color in such remotc from 25¢ to $1.50 -and be able to see a R. Bliss, president of Earle Ludgin & Co.. places as New Guinea, Nepal, the Antarctic, new movie, a broadway show, a top sports has been split into three subcommittees; one the South Sea islands and the Mexican event or some other special program on headed by Edward Battey, vice president jungle. Exact dates and times of the pro- your tv set. Would you be in favor of this and director of research, Compton Adv., gram will be announced shortly. Mr. or opposed to it? will concentrate on the development of Thomas' nightly CBS Radio programs, Answers to that question, which the op- specific ARF projects; another, guided by which have been carried for 25 years, will ponents of toll-tv would say was heavily Vernon C. Myers, editor, Look magazine, continue on the air, with Delco batteries as rigged to get a favorable answer, showed will study exploratory projects, and the third, sponsor, even though the newscaster may be 53% of respondents favorable to pay -tv, under the direction of J. Kenneth Laird, out of the country. 35% against it and 12% undecided. "Men president, Tatham- Laird, will center on gen- eral ARF activity projects. The Projects Planning Committee mem- bership is composed of advertiser, agency ACTIVITY HOW PEOPLE SPEND THEIR TIME and advertising media subscribers. They are: Subcommittee on Specific ARF Projects -Mr. Battey; Robert Kintner, NBC; J. THERE WERE 122,673,000 people in the U. S. over 12 years of age during the Ward Maurer, Wildroot Co.; Gibson Mc- week, May 26 -June 1. This is how they spent their time:* Cabe, Newsweek; Thomas C. Parker, Ford 62.1% 1,626.4 million hours WATCHING TELEVISION Motor Co., and William E. Steers, Doherty, (76,180,000) spent 51.5% spent 935.3 million hours LISTENING TO RADIO Clifford, Steers & Shenfield Inc. (63,177,000) 79.4% (97,402,000) spent 396.8 million hours READING NEWSPAPERS Subcommittee on Exploratory ARF Pro - 27.2% spent 147.6 million hours READING MAGAZINES jects-Mr. Myers; Arno H. Johnson, J. (33,367,000) million hours WATCHING Walter Thompson Co.; Edgar Kobak. 19.3% (22,676,000) spent 209.9 MOVIES ON TV 34.5% spent 175.4 million hours ATTENDING WTWA Thomson, Ga.; Wilson J. Main. (42,270,000) MOVIES Ruthrauff & Ryan Inc.; C. O. Moosbrugger. These totals, compiled by Sindlinger & Co., analysts, Ridley Park, Pa., and pub- Minnesota Mining & Mfg. Co., and C. L. lished exclusively by BT each week, are based on a 48- state, random dispersion Rumrill, the Rumrill Co. sample of 7,000 interviews (1,000 each day). Sindlinger's monthly "activity" report, Subcommittee on General ARF Activity from which these weekly figures are drawn, furnishes comprehensive breakdowns of Projects-Mr. Laird; S. R. Bernstein, Ad- these and numerous other categories, and shows the duplicated and unduplicated audi- vertising Age; Gordon Buck, Foote, Cone ence between each specific medium. Copyright 1957 Sindlinger & Co. & Belding; James S. Fish, General Mills All figures are average daily tabulations for the week with exception of the "attending Inc.; Pierre Martineau, Chicago Tribune, movies" category which is a cumulative total for the week. Sindltnger tabulations are avail- and Douglas L. Smith, S. C. Johnson & Son. able within 2 -7 days of the interviewing week. Members -at -large include Kenneth God - Page 40 June 10, 1957 BROADCASTING ,TELECASTING YELLOW ALERT

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Distributing San Francisco Beat, Whirlybirds, Winning of the West, Annie Oakley, Brave Eagle, Life with Father, Fabian of Scotland Yard, Amos 'n' Andy, Gene Autry, Buffalo Bill Jr.,The Whistler, Files of Jeffrey Jones, Assignment Foreign Legion, Cases of Eddie Drake, Under the Sun, Mama, Gray Ghost, Champion, Colonel Flack, Navy Log, Range Rider, Terrytoona and Newsfilm. ADVERTISERS & AGENCIES

-and persons with above- average incomes A CHRONICLE OF -were the strongest supporters of pay -tv," COMMERCIAL PERFORMANCE SUCCESS PAYOF F Mr. Eaton reported. "Viewers over 50 years of age were least enthusiastic. But TOPNOTCH FOR TOPKNOTS Using live a professional change, and last year opened even in this group most people with opin- television to promote beauty -care item, the Bay Discount House in Tampa. On ions voted yes." Weaver Products of Minneapolis got results opening day they purchased every available Asked why they had not bought a color that would curl the hair. Weaver Products spot announcement on WTVT (TV), broad- tv set (less than I% of Los Angeles fam- has been using time on WLWT (TV) Cin- casting commercials live from remote facili- ilies have), nearly 25% of the people in- cinnati to sell its Spoolie hair curlers. ties at the store. Results proved that they had terviewed said they have no objection to Using WLWT as its prime promotional found a simple formula for success: volume color, but most of the rest thought the avenue, Weaver hit $200,000 in retail sales sales through tv advertising. price for color is still too high and that in the first five weeks of the campaign, with Where do the watches come in? They have by waiting a year or two they'll be able more than $40,000 in orders backed up from become the firm's trade -mark-Doc Abrams to get better color sets for less money. drug, department, grocery and 5 & 10 cent delivers all the firm's commercials brandish- stories. A package of 32 curlers retails for ing three .wrist watches on his arm. He dis- Food Products Lead $1.50. plays them prominently while mentioning John P. Lewis, Spoolie sales manager. four or five items in a minute spot, with In Spot Radio Spending through Herb Flaig Agency, Cincinnati, the firm seeing immediate results on these chose a morning variety show and an after- items. FOOD and grocery products nosed out noon movie on WLWT. Mrs. Gladys A second store has been opened in Clear- tobacco products and supplies for first place Weaver, wife of the firm's president, Joseph water, Fla., and both rely almost completely among product categories in expenditures Weaver, did the commercials. At the point on tv advertising ... "Because it enables the for spot radio during the first quarter of of saturation in the campaign's first five customer to window shop from his home is 1957, Station Representatives Assn. re- weeks, this meant 10-11 spots a week on . . . its exclusiveness (avoiding the direct porting today (Monday). WLWT, of which 80% were live. competition of retail advertising in news- The product breakdown is prepared from Mrs. Weaver's salesmanship and the visual papers) ... its personal touch." data compiled regularly for SRA by the medium combined to keep many Cincinnati The firm's current ad schedule calls for accounting firm of Price Waterhouse & Co., area customers waiting six to eight weeks 23 spots a week on WTVT (TV) news, sports New York. for orders, with company production out- and weather shows and its Popeye cartoon The first -quarter report showed food and sold for the following four months. "In Cin- series. It also sponsors two late-evening films grocery products accounted for $8,291,000 cinnati we reached a new peak," President on the station. or 17% of the estimated total Weaver reported, adding the success "rests $48,827,000 R.S.V.P. On May 6, Bob Smith invited gross expenditure in spot radio during the solely on having an excellent product and some people to be his guests at the movies. three -month period. Tobacco products and selling it with live television." The firm has More than 1,000 people accepted within an supplies accounted for or 16.7 %. retained the WLWT shows on a long -range $8,141,000 hour after the request was made. Though basis. Drug products took No. 3 spot with $5,- the response would have overwhelmed an 375,000 or 11%. ordinary host, Mr. Smith was extraordinarily POTENT PARLAY A former dentist and an Lawrence Webb, SRA managing director, pleased. So were the prompters of the in- noted that there was no comparable prod- ex- optometrist have parlayed three wrist- vitation, Century Theatres, a 33- theatre uct breakdown for the first quarter of last watches, a flair for salesmanship and a heavy chain in Brooklyn, Queens and Long Island. year, but that total spot radio spending for tv schedule on WTVT (TV) Tampa, Fla., They were particularly satisfied because all this year's first three months exceeded the into a successful discount house operation. but 73 of the calls came from Brooklyn, same period in 1956 by 40.5%. M.D. (Doc) Abrams, the optometrist, and Queens and Long Island. The 1957 fast-quarter breakdown: Bob Swerny met when both were planning The announcement, broadcast on a 1S- minute segment of The Bob Smith Show, Estimated was part of a campaign for Century on WOR revenues New York. Passes to the theatres were given Agriculture (2.7 %) $ 1,291,000 IN FOR MORE SPINS to all who called within an hour after the Ale, beer and wine (5.9 %) 2,902,000 offer was made. Amusements, entertainment (.5 %) 240,000 P. LORILLARD CO.'s Kent cigarette Automotive (8.2%) .4,020,000 jingle may turn into a double hit, both NO BOLOGNA A local Building material, fixtures, paints (.1 %) 64,000 king -sized and regular. Aladdin Rec- production on Clothing and accessories (.5 %) 259,000 WNEM -TV Bay City, Mich., resulted in big ords likes the jazz ad jingle so well Confections and soft drinks (1.4 %) 699,000 business for AI Goulet, owner of a small it bought rights to the music and is Consumer services (43 %) 2,019,000 grocery business in Bay City. Mr. Goulet Cosmetics and toiletries (4.4 %) 2,158,000 giving it two chances to succeed. Ap- sold his complete stock of Goulet's Dairy and margarine products (.4 %) 202,000 pearing in different versions on two bologna Dental products, paste, etc. (5.1 %) 2,487,000 in two hours following a demonstration com- tooth sides of a record, the tune is played Drug products (11.0%) 5,375,000 mercial on WNEM -TV. The initial on one as "The Kent Theme," a television Finance and insurance (.3 %) 142,000 trial for the product not only boosted Mr. Food and grocery products (17.0%) straight instrumental piece by Buddy 8,291,000 Goulet's own business, but created a de- Garden supplies and equipment (.2 %) 108,000 Weed's orchestra; on the other side Gasoline and lubricants (4.4 %) 2,149,000 the jingle has new words, "For Love," mand among other independent grocers for Hotels, resorts, restaurants (.3 %) 140,000 the whole Goulet line of prepared meats. sung by Three Beaux and a Peep. Household cleaners, soaps, . polishes, waxes (2.1 %) 998,000 The radio-tv spot which caught TEST RESULTS Bernard B. Schnitzer Inc., Household appliances (.2 %) 113,000 Aladdin's fancy is by Young & Rubi- San Francisco advertising agency, has tested Household furnishings (.3 120,000 %) cam, with music by Roy Eaton of the conclusions of agency research -and Household laundry products (1.3 %) 644,000 that firm. The record people are press- Household paper products (.3 %) 146,000 found the results so valid that it has signed Household general (.9 %) 413,000 ing 100,000 records for the initial edi- a contract for its second year on KDFC- Notions (2.7 %) 1,319,000 tion and sending out 1,500 to disc FM San Francisco. Pet products (.3 %) 138,000 jockeys across the land. These pro- A study made by the agency's research Publications (.8 %) 408,000 spins, Religious (2.9%) spective added to 11,000 -odd department showed that business leaders and 1,420,000 the Kent Tobacco products and supplies (16.7 %) 8,141,000 airings jingle gets each week executives, "thought leaders" in the com- Transportation and travel (2.3 %) 1,098,000 on stations and the network (CBS-TV, munity, are likely to be fin adherents. The Watches, jewelry, cameras (.1 %) 59,000 The Big Challenge) forecast a pro- agency decided that fm could be a test Miscellaneous (2.6 %) 1,264,000 motional hit for P. Lorillard. medium for its own institutional advertising, $48,827,000 bringing the agency name before a specific Page 44 June 10, 1957 BROADCASTING TELECASTING Hozay tells what every time buyer should know about CALIFORNIA'S 4TH TV

KNTV, San Jose, boasts 206,820 households in the 4- county area That's a bit less than in San Francisco, but San Joseans have remarkable buymanship. Study this statistic:

'San Jose 4- County San Francisco

Filling Station Sales $76,559,000 $50,824,000

`Santa Clara, Santa Cruz, Monterey, San Benito

San Jose 4- county area, where almost $2 billion of consumer income is waiting to be spent. Only KNTV, San Jose, delivers the whole 4- county area. Lower cost -per -1000 tit CHANNEL 11 SAN JOSE

P.S. The Weed Television Corporation can tell you the whole San Jose Story. HOZAY BROADCASTING TELECASTING June 10, 1957 Page 45 ADVERTISERS & AGENCIES

audience and also developing a better under- for production of the half -hour comedy se- standing of the functions of an agency. ries, Wally and the Beaver, according to The factual, 45 -50 second spots were aired the production unit. The program will fill between 7 and 10 p.m. on KDFC -FM. The the 7:30 -8 p.m. period on Fridays, begin- agency felt they succeeded in airing its name ning Oct. 4. The series will be on a 52 -week bifore opinion groups-and in a specific year basis with 39 half-hour shows and 13 instance, was told by a new national client reruns. Stars are 12-year-old Paul Sullivan that several of the company's executives as Wally and 8-year-old Jerry Mather as knew of the firm through the KDFC -FM Beaver. Creators of the series and the writ- schedule. ers are Joe Connelly and Bob Mosher.

60- SECOND SUCCESS Latest entry in the AMA Urges 'Careful Screening' files of success WHBQ -TV Memphis shows Of Patent Medicine Radio how a little television time can accomplish -Tv Ads large results. The long and the short of it: THE American Medical Assn.'s House of 17 homes sold for Wallace E. Johnson Realty Delegates, top policy -making body of or- Co. through a one -minute live spot on ganized American medicine, last week offi- WHBQ -TV's late evening Million Dollar cially urged "more careful screening" of Movie. Time & Copy Inc., which places patent medicine advertising on radio and tv. the weekly spot for Johnson Realty, wrote In a resolution adopted at a meeting in the station: "Our pleasure and elation in New York, the House went on record as this type of sales success is exceeded only recommending that the AMA board "aug- by our client's." ment its liaison with the television and radio industry" with regard to the screening of NEWS MEANS BUSINESS KGYN Guy- such commercials. It also commended "the mon, Okla., introduced Jackson's Drug efforts of such agencies as the Federal Trade Store to radio eight years ago -and 3,000 Commission and the FCC in their current news broadcasts later, there's no end in sight. program of enforcement of the laws govern- Sponsorship of the local news broadcasts ing the advertising of patent medicines." has brought consistent increases in business As reason for the action, the resolution to the firm. said that "the public is constantly exposed To mark the 3,000 mark, station and to misleading advertising, both visual and store planned a special promotion. John oral, via television and radio, by the pur- Gray, manager of KGYN, moved a veyors of patent medicines, thereby inviting Hammond organ to the store for a regular the listeners to self -treatment of a variety 40- minute program, Among My Souvenirs. of ailments or conditions." Because "each It is Response from the overflow crowd and from individual is unto himself a distinct and telephone requests was so "demanding," the separate problem . oftentimes making station reports, that a second broadcast was these drugs contra -indicated," the resolu- easier scheduled for the afternoon. tion continued, "these (advertising] repre- sentations tend to cause irreparable harm to the general population in their efforts to to Los Angeles PR Agency to Merge treat themselves by the usage of such drugs." With McCann -Erickson Subsidiary CONSOLIDATION of the Harry Bennett Dallas Builders Use Air Media reach Public Relations Agency, Los Angeles, with In Institutional Home Campaign Communications Counselors Inc., New York, international public relations organ- HOME building in Dallas County (Tex.) ization, was to be announced jointly yester- dropped last year 40% below the preceding day (Sunday) by Harry Bennett and W. year's 15,000 units started. Comparing this BALTIMORE Howard Chase, president of CCI. The latter with a national decline of 16%, the Home is a wholly-owned subsidiary of McCann - Builders Assn. of Dallas County has col- when Erickson Inc. lected $100,000 to sell consumers on the The Bennett organization, which has op- security of a home. It has engaged Wyatt you erated in the Los Angeles area for nearly 20 & Bearden advertising agency of Dallas to years, will become the Los Angeles office of create an institutional campaign patterned ride with CCI, with headquarters at 3440 Wilshire on the automotive industry's psychological Blvd. The entire staff of the local firm will selling and using radio -tv as substantial continue with the new organization, the an- guns in an all -media barrage. nouncement said. Mr. Bennett will be vice A typical radio -tv jingle urges the family .IIIiutiiIIlirilll president of CCI and manager of the Los "on a house -hunting spree ... 'cause you're Angeles office. sure to find just exactly the kind of a home CCI was formed a year and a half ago that spells security." In an aggressive bid WFBR for the big -money dollar, ads will counsel and serves more than 40 major national and international organizations. It has offices in prospects to buy a home "first" (before New York, Chicago, Detroit, Washington, other expensive items) and will play on all D. C., Atlanta, London, Paris and Brussels. emotions to this end. Accompanying the bid REPRESENTED BY will be various programs to educate the Dallas public on homebuying economics. Gomalco Sells 'Wally & Beaver' JOHN BLAIR AND CO. The Dallas builders plan live telecasts FIRST film series offered by Gomalco Pro- from theit annual home show next fall. And ductions (George Gobel and David P. if they decide to carry the campaign into O'Malley) was sold to CBS-TV last week next year, a tv series on building a home for $4 million in an arrangement calling may be in the offing. Page 46 Jane 10, 1957 BROADCASTING TELECASTING Famous on the Georgia Scene

MARTHA BERRY SCHOOL, where students pay for their education through the fruit of their own labor, is in north- west Georgia, near Rome-a region fully covered by WAGA- TV, famous on the Georgia scene, too. WAGA -TV's tallest tower, maximum power, and careful programming show up month after month in top ARB and Pulse ratings. It is the

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Consultant Says Advertising A&A SHORTS Is Better as Lure than Trap DUAL ECONOMY Doyle Dane Bernbach on July 1 will move its L. A. office to 6399 Wilshire Blvd., where ADVERTISING is "considerably more ef- THE other day Biff Jones, young son it has leased third floor, providing 100% in- fective" in attracting new customers than in of Ernie Jones, president of Mac - crease in space. retaining present ones, Raymond Stevens, Manus, John & Adams, Bloomfield president of Arthur D. Little Inc., Cam- Hills, Mich., and New York, nagged Captes Co., Chicago, announces merger bridge, Mass., management consultant, told his father into buying a tent for him, with Martin Co., same city. the spring conference of the American Man- but not before Mr. Jones had given agement Assn. in New York last week. him a parental lecture on the ex- Young & Rubicam Foundation of Y &R Mr. Stevens based this evaluation of ad- pensiveness of the tent. After the pur- agency, N. Y., has made annual award of vertising on a series of studies the Little chase, the son joined his father at eight four -year scholarships to students, with organization has been conducting on sales an emergency meeting in the latter's one other special award made this year. response to advertising and promotion. The office, where agency executives were Merritt Schoenfeld, account executive, C. L. studies also indicate, Mr. Stevens said, that discussing multi -million -dollar invest- Miller Co.. Chicago, announces formation campaigns should not be "protracted be- ments in network and spot. Biff kept of new company, Ramms Inc., named after yond the saturation level and, instead, an- interrupting his father with "but, Dad plans for specialization in research, advertis- other type of promotion of the product After the meeting had ended ing, marketing and merchandising. should be launched." He also suggested Mr. Jones turned to his son and said, that "too long" campaigns can be avoided "What is it, Biff?" "But Dad," asked W. G. Goldsmith, in bank advertising and by distributing the budget among several Biff, "where you going to get the public relations, Los Angeles and Dallas, media, rather than concentrating in one. money ?" established own advertising -publicity agency, Elmo Roper, research consultant, told the W. G. Goldsmith Co., at 857 S. San Pedro meeting that research by advertisers should St., Los Angeles. be used on a continuing basis rather than "during an emergency." Mr. Roper said that Tibbals to Anderson -McConnell General Mills (Betty Crocker products) on July 15 starts four -week intensive schedule continuous research may provide informa- WALTER A. TIBBALS, tormerly a vice on tion "on what the customers will be buy- president of BBDO, Panorama Pacific, morning show on nine -station ing two or more years hence." has joined Ander- CBS Television Pacific Net- work. son- McConnell Ad- Agency: Dancer -Fitzgerald- Sample, New York. Big Ten, Sports Tv Sign vertising Agency, Hollywood, as head Ralston EXCLUSIVE rights to a Big Ten filmed Purina Co. (Purina Dog Chow), St. of the television - football tv series Louis, signed for alternate week sponsorship have been granted to Sports radio department. Tv Inc., Hollywood production it was of Broken Arrow on ABC -TV (Tues., 9- firm, During 14 years at announced last week by William Reed, as- 9:30 p.m. EDT), starting Oct. 1. Agency is BBDO, Mr. Tib- sistant commissioner of the western con- Gardner Adv., St. Louis. Miles Labs., Elk- was ference. The series will be released on a bals executive hart, Ind., earlier had renewed its alternate syndication basis Sept. 21 under the title week sponsorship of series. of Big Ten Highlights and will feature Revlon Inc., Wild - AGENCY APPOINTMENTS Chick Hearn as commentator for 13 half- root Co., San Fran- hour programs. MR TIBBALS cisco Brewing Co., Julian Freirich Co., N. Y.. meat packing Sports Tv Inc. already handles All Ameri- Schaefer beer, Rex - firm, names Bermingham, Castleman & can Game of the Week and Pacific Coast all Drugs, Lever Bros., General Mills and Pierce, N. Y. Fred Bruns is account execu- Conference Highlights. The film firm re- American Tobacco Co. tive. portedly is near the close of negotiations Delaware Punch Co. (soft drink, frozen con- with an advertiser for regional sponsorship NETWORK BUSINESS centrate and ready -mix), Washington, D. C., of the film series. appoints Beckman, Hamilton & Assoc., L. A. Goodyear Tire & Rubber Co., Akron, Ohio, Fla. Citrus Budgets $4 Million has bought three weekly 5- minute participa- Climalene Co. (Climalene and Bowlene THE Florida Citrus Commission has lowered tions in Bill Brundige weekday sports show Cleansers, other products), Canton, Ohio, its sights from a $7 million advertising (6:15 -6:25 p.m. PDT) on KHJ Lbs Angeles appoints Maxon Inc., Chicago. budget discussed for the coming year and and full Don Lee network. Agency: Young Stiffel Co. (lamp manufacturer), appoints settled on $4 million, it has been announced. & Rubicam. John W. Shaw Adv. Inc. The reduced figure still represents a 25% Toni Co., Chicago, appoints Clinton E. increase over Oldsmobile Div., General Motors Corp., the expenditure for the current Frank Inc., same city, to handle advertising fiscal year, which Lansing, Mich., signed to sponsor six special ends this month. No media for Bright'ning, new hair color rinse prod- breakdown has been one -hour color programs starring Jerry given. The commission uct. Hill Blackett Jr., vice president, named settled on the lower figure after fears were Lewis over NBC -TV during the 1957 -1958 account supervisor. Agency already handles expressed that $7 million came dangerously season. Agency is D. P. Brother & Co., company's Pamper Shampoo, Toni Creme close to predicted total income, estimated at Detroit. Rinse and Casual Pin Curl Permanent prod- $7.3 million, collected by taxing fruit (BT, ucts. May 201. NBC -TV will air Adventure Theatre, start- ing June 15, as summer replacement for Procter & Gamble, Cincinnati, appoints Biddle, Winter Agencies Merge Your Hit Parade (Saturday, 10:30 -11 p.m. Dancer -Fitzgerald- Sample Inc., to handle ad- vertising for its Dash detergent. THE Biddle Co., Bloomington, Ill., and N. EDT), sponsored by American Tobacco Co. A. Winter Advertising Agency, Des Moines, (Luck Strike cigarettes), through BBDO, Baldwin Piano Co. (New York division) will merge next month under the name of and by Warner -Lambert Inc. (Richard Hud- appoints Roy S. Durstine Inc., N. Y. Biddle Advertising Co., the firms have an- nut Quick home permanents), through Ken- Electronic Tube Corp., Philadelphia, ap- nounced. Mr. Winter becomes senior vice yon & Eckhardt. points Loren F. Green & Assoc., Chicago, president and client service counsel of the to handle line of ETC single -and multi- consolidated firm. It will in headquarter REPRESENTATIVE APPOINTMENT channel oscilloscopes, multi -gun cathode Bloomington and maintain offices in Chi- ray, amplifiers and other equipment as rep- cago, Kansas City and St. Louis, in addition WEAT -AM-TV West Palm Beach, Fla., ap- resentatives in states of Illinois, Indiana, to Des Moines. points Venard, Rintoul & McConnell, N. Y. Wisconsin, Minnesota and Iowa. Page 50 June 10, 1957 BROADCASTING TELECASTING Don Lee's Do -it- yourself Hints

For the U.S. Government typa Mint...... add the 45- station Don Lee Network -the RADIO only radio network specifically designed to fit the recipe, "How to Make a Mint on the Pacific 1313 North Vine Street Coast:' No matter what other media you use, Hollywood 28. California Don Lee (and only Don Lee) will give you the 1800 Van Now .nte broad base you need for complete coverage of Son 0oncnco 9. Colltornia the Pacific Coast market. 6t080 To make a mint in the West's two largest, most concentrated markets, Don Lee DON LEE IS PACIFIC CdÄST RADIO recommends its network key stations, KW and KFRC. Represented, naturally, by H -R Representatives, Inc.

BROADCASTING TELECASTING June 10, 1957 Page 51 FILM

"the solid entertainment value of these more PARAMOUNT PLANS RELEASE TO TV carefully prepared productions was an in- Movie major to decide on pre -1948 features this year stantaneous hit." Balaban Of Paramount's post -1948 library, Mr. thinking includes both sponsored, pay tv Balaban said that while the number is small- er than in the pre -1948 library, the value for PARAMOUNT PICTURES CORP., which totaling some $6 million. All other opera- tv may be "comparable" to that of the pre - has kept its tv plans bottled longer than any tions are faring well, except for Allen B. 1948 inventory. other major studio, is about to pull the plug. DuMont Labs, which "has not been doing Said Barney Balaban, Paramount's presi- too well of late" but hopes are that it will TPA dent, at last week's stockholders meeting in be a profitable operation over the year's Expects 30 °° of Gross New York: "... We intend to become an pull. In '58 to Be From Overseas DuMont Broadcasting now is showing a important supplier of motion pictures for FOREIGN sales by Television Programs profit and WNEW, he said, "is among the of television." He indicated that before the America next year will account most popular and profitable independent ra- for approxi- year is ended, Paramount will have decided mately 30% of the company's gross income, what to do with its pre dio stations in the country." -1948 feature library, a 5 % increase over last year, Manny Reiner. While feature motion pictures for thea- noting that by withholding it from tv this foreign sales manager of TPA, predicated long, its film library has increased in value. tres will continue as a "potent and profit- Thursday. able factor," new "horizons have been Mr. Balaban also had some other things Mr. Reiner also reported European tv set to say about the electronic medium, which opened in the television field," Mr. Balaban said, ownership has increased considerably during when Paramount finally clasps it to its reflecting: "The potentials of televi- sion beckon more invitingly than the first five months of this year. He re- bosom, will make Hollywood's embrace all - ever." Mr. Balaban believes motion pictures for turned from a five -week trip to England inclusive. Among the highlights of his talk: and theatrical distribution will continue to be a the Continent and visited 90% of the Paramount thinks its inventories are principal source of revenue for Paramount foreign television markets of the world, in- valuable for sponsored tv showing. This in- cluding Latin America, but "it looks as if our future business could he said. cludes its post-1948 features, of which consist in servicing three types of custom- Figures given to Mr. Reiner by authorities course, are of smaller number than its in- ers, namely, theatre operators, sponsored in the various European countries for tele- ventory of "old" features. television and home box -office provided by vision circulation as of Jan. 1 and May 1, But apart from this, "there is the po- pay television." This expanded market, he 1957, follow: tential that lies in pay television." Pay tv, thought, "could usher in a new period of 1/1/57 5/1/57 he said, is "inevitable" because commercial prosperity for the producers of motion pic- England , 6,200,000 7,000,000 tv cannot pay for itself, and Paramount tures." West Germany 682,000 1,000,000 (which owns the International Telemeter He explained pay tv's potential by noting France 400,000 550,000 toll tv system) means to supply subscription that the movie industry now takes in about Italy 328,000 550,000 tv with motion pictures. $350 million yearly in domestic theatre film Belgium 150,000 200,000 Paramount Pictures, rated among the top rentals, and predicted that it would take Holland 88,000 100,000 five motion picture majors, has been diversi- only 10% to 15% more to "provide a Denmark 50,000 76,000 fying its interests through the years and healthy position" for the motion picture Switzerland 19,000 25,000 now has a substantial interest (about 26 %a) makers. Sweden 12,500 25,000 in Allen B. DuMont Labs, electronics man- Why is pay tv "inevitable" and commer- ufacturer; DuMont Broadcasting Corp. (also Television service in Wales will start late cial tv unable to pay its own way? It's "tele- this year, he said. East Germany is estimated about 26%) (WABD [TV] New York, vision economics," Mr. Balaban claimed, as having 55,000 sets. Czechoslovakia is WTTG [TV] Washington and WNEW New saying: "Production costs [of commercial estimated as having 65,000 sets. Norway, York); is sole owner of KTLA Los (TV) tv] have risen astronomically, tv set satura- Spain and Portugal have Angeles (through subsidiary Paramount negligible distribu- tion is being approached, and the problem tion. Russia is estimated as having 1,300,- Television Productions Inc.); has subscrip- of reconciling tv ratings -with higher costs 000 to 1,500,000 sets. tion tv (International Telemeter Corp.); to the sponsor is becoming more discourag- Mr. Reiner said he is going to Hong Kong is engaged in proprietary products manu- ing to advertisers." facture, and has government contracts and the Philippines next month to open through Telemeter Magnetics Inc., an In- And, Mr. Balaban, declared the discour- negotiations for TPA syndicated films in ternational Telemeter subsidiary. agement can be seen by "the number of those areas. At present the company has cancellations of programs, switching from 14 men in Latin America and eight repre- Paramount now owns 100% of the stock tv to other forms of advertising and the sentatives in Europe. of Chromatic Television Labs. which is en- high mortality rate of tv personalities." gaged in the development of the single-gun Lawrence color tube; has acquired Dot Rec- Movies, even though they were produced Gibbs Opens Program Sales Drive before 1948, ords and has an operating agreement with have helped the programming JOHN E. GIBBS & Co., New York, last pattern for tv, Mr. Balaban noted at Union Oil Co. of California to develop oil another week began a sales campaign for network or point in his and gas deposits in acreage in Hollywood statement. He said: national spot sponsorship of the first five pro- that includes its 45 acres of Paramount "The significant success scored by old grams carried on the experimental X-13 Sunset Studios. A wholly -owned subsidiary, feature film libraries released to television series on WOR -TV New York. In associa- the Autrometric Corp. has proprietary rights during the past year portends a far- reach- tion with Hardy Burt Productions, the Gibbs on methods of correlating photography and ing revolution both in motion pictures and organization is producing a total of 13 communications. television. Theatrical motion pictures have "prototype" programs, carried on WOR- Financially, Paramount and its various decisively established themselves as a major TV, as a means of showcasing them for fall subsidiaries and investments are holding up and indispensable source of television pro- sales. well, Mr. Balaban told stockholders. Para- gramming." The "prototype" shows, which already mount Pictures for the first quarter (includ- He noted that tv has been "grinding out" have been presented and which Gibbs is ing its consolidated domestic and Canadian a flow of entertainment daily for years, offering for sale initially are Your Medical subsidiaries) earned an estimated $1,299,000 "consuming talent and material at a danger- Report, Sporting Chance, The Unknown after income taxes, representing 66 cents ous pace." Pressure to fill this appetite "was World, Mr. X and Face Your Critics. Other per share on stock outstanding March 30. bound to affect the standards of its entertain- programs to be carried on the experimental Foreign operations continue at a "satisfac- ment," Mr. Balaban asserted. He found series are It's All in Your Mind, a memory tory" level with a reservoir of income and when the "unprecedented volume" of pre- quiz show, and Tv Tabloid, a program based cash in unremitted foreign blocked funds 1948 movies was placed into tv channels, on material in tabloid newspapers. Page 52 June 10, 1957 BROADCASTING TELECASTING And smart timebuyers are changing their spots to NVP T: This accounts for the rather significant increase in national spot business on the gaslight station" in the first five months of 1957; a figure which, happily, points to another record- breaking year of national advertising and just goes to prove what better broadcasting can do.

"The Gaslight Station" New York New Jersey

BROADCASTING TELECASTING June 10, 1957 Page 53 FILM SPRINGING THOSE POST -'48 FILMS THE IDEA that early release of Hollywood NBC -TV Philco Television Playhouse, and motion pictures to television will hurt the Orion -Nova Productions, headed by actor film industry is very much overrated in the Henry Fonda and tv writer Reginald Rose, view of United Artists Corp., which last whose also -current "Twelve Angry Men" was week placed into syndication 52 pictures based on Mr. Rose's script for CBS -TV's of recent vintage, some as late as 1955. Studio One two seasons ago. Michael Myer - In an exclusive interview with BIT, United berg, another UA producer, last year Artists President Arthur B. Krim and tv brought out "Patterns," also taken from tele- sales and distribution director John Leo de- vision (NBC -TV's Kraft Theatre). In these tailed UA's "philosophy" on how tv and cases and similar ones, the tv director, actors films can best work together for mutual and other personnel repeated their stints on CHAIRMAN BENJAMIN PRESIDENT KRIM benefit. The philosophy: "To release a lim- celluloid. ited number of theatrical films for a UA last year grossed approximately $2.5 limited three middle-size theatres might want the time . . . to provide a constant flow of million on its initial package of 39 films, ex- film for theatrical showing," Mr. Leo de- today's pictures today and a constant flow of pects to clear a minimum of $5 million on its clared, "does not warrant our holding it tomorrow's pictures tomorrow." latest group of 52. Its strategy is not to re- back from tv." UA as a matter of policy will lease more than 52 films a year, and to li- Backing up this philosophy are the titles test -run a film's theatrical response should and cense only for a limited period and limited theatrical release dates of UA's most re- the firm or its producers entertain the cent package of 52 which runs. This does not exceed three years and films will be sold "slightest doubt" about its future theatrical in binds some stations and certain films to an groups or individually: "The African salability," Mr. Leo went on. The fact that Queen" average of three or four showings. with Humphrey Bogart and Kathe- there are some UA films that have played rine Mr. Krim said this policy is "not only in Hepburn (1952); "Moulin Rouge" with theatres after having been seen on tv goes to our best interest, but that of the stations Jose Ferrer (1952); "Return to Paradise" as illustrate UA's conviction that well, for while we're with tv and films with Gary Cooper (1953); "Suddenly" with concerned the can live together. Frank Sinatra value of properties and stars of them (1954); "Night of the Hunter" -all Earlier in the week, Mr. Krim told with relatively new -the station must realize that UA Robert Mitchum and Shelley Winters stockholders that the company had "never (1955); "Romeo and Juliet" with Lawrence over -exposure will kill its own chances for looked upon tv as an adversary . . . be- Harvey and larger audiences." Susan Shentall (British: 1954); cause we have lived and grown in the tele- The fact it will release no more films "The Purple Plain" with Gregory Peck this vision age (story below)." (1955), and many others of the 1952 -55 year to tv does not mean that "we're slam- bracket. ming the door shut" on talks with national A letter announcing availability of these advertisers, Mr. Krim said. "We don't do United Artists Gross and the others in the newest block of films business that way." Up 14.6% went out to stations last Monday. By Though the Bymart- Tintair deal, first re- for Quarter Wednesday, UA said it had signed 23 sta- ported in BT several weeks ago [BST, April UNITED ARIISIS Corp., which only six tions and had 35 more "ready to sign." 29], seems "fairly dead," Mr. Krim said, became a publicly held corpora- "we "This just proves," Mr. Leo said, "that are still being approached by a number tion, had nothing but good news for its you don't have to do much selling for these of advertisers and agencies ... and we are stockholders as they met last Tuesday in films." He said that UA's recently established listening to them." New York for the first annual shareholders Mr. syndication office does 90% of its business Leo added that UA has not yet shut meeting. "out of the home office," so that by saving out possibilities of working out a "deal Predicting "very bright" earnings and sales aside from syndication if the right costs in not having to maintain a field staff, one prospects for the remainder of the year - the company is able to come up with "com- comes along." and for 1958, as well -UA Board Chairman petitive prices." This in effect gives stations Messrs. Krim and Leo confirmed reports Robert S. Benjamin reported that the firm's a post -1950 product at a cost competitive to that they had talked with ABC -TV and gross world -wide film income for the first the cream of pre -1948 product, now issued Young & Rubicam concerning the use of quarter of this year totaled $14.4 million, by other studios, he said. UA film product in connection with Kaiser representing an increase of 14.6% over the UA is not a studio per se; it maintains no Aluminum's projected Sunday 7:30-9 p.m. $12.6 million grossed for the like period in physical production plant, acts principally film series on ABC -TV next fall. But they 1956. He indicated that if business continues as a middleman in that it lends money to intimated these negotiations, conducted over at the present fast clip, UA's 1957 gross independent production firms in return for a two -month period, have ended, and that should well outpace last year's $64,771,784. theatrical and television distribution rights. UA would "definitely not" be represented on Last year's income from renting motion pic- ture films tv This may change in the future, however. the Kaiser programs. to came to $2 million; this year, Mr. Benjamin said, UA, Mr. Krim said, is "exploring very seri- The reason UA thinks it's "a myth" that the figure will pass $5 million. ously" the possibilities of entering into the Hollywood-and particularly United Artists UA reverted to a publicly held tv programming field, either by acquiring a -is eating its own golden egg by selling to company on April 24 with the offer going production firm or starting our own tv is two -fold: of $17 million in debentures and common stock by a na- shop." Though he declined to name any First, UA feels its rivals have come down tionwide group of 99 underwriters specific tv production firms up for sale, he with a chronic case of sour headed grapes, in that by F. Eberstadt & Co. said there definitely are "one or two" look- UA is the only major Hollywood company Discussing UA's role in television, presi- ing for buyers. He added: that has so far released post-1948 products, dent Arthur B. Krim said that his firm has "A number of our independent producers having negotiated and continuing to negoti- "never looked upon tv as an adversary." He on the coast are anxiously awaiting ate "successfully" with the various our guilds explained that since UA has "lived and move in that direction." and unions for tv rights. Additionally, UA grown in the television age, tv to us is a Among UA's independent owns no tv rights to pre-1948 product, hav- producers who healthy adjunct of our open business and a might ing been taken over by Mr. conceivably be interested in entering Krim and Board source of additional revenue to contribute the tv Chairman Robert S. field are those who already have used Benjamin and their to the good health of our business." When he tv properties or tv management team in 1951. The second creative personnel to fash- rea- and Mr. Krim took over UA in 1951, "we ion son: theatrical products. These include Hecht - never for a minute believed television would Hill- Lancaster Productions, whose "The UA feels that by the time a film is ready kill off the movies, and if you ask us today Bachelor by Party," Paddy Chayefsky, now for tv re- release, the product will have ex- we'll say, `history repeats itself,' and we feel first in -run, was originally seen on the old hausted itself. "The fact that one or two or exactly the same way now as we did then- Page 54 June 10, 1957 BROADCASTING TELECASTING dedicated to the

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hower showed good judgment in refusing to KHRUSHCHEV PUTS CBS IN NEWS ask the Soviet Union for equal time on its Network gets almost solid applause, despite Ike's coolness broadcasting facilities.... The Khrushchev interview last Sunday was privately arranged The rub: free press ideal vs. worry about Red's 'tv appeal' by CBS. The U. S. government had nothing to do with it, and of course made no con- FROM the corner barbershop to the White Anfuso who planned to raise several ques- cessions in permitting the telecasting of a House a principal subject of discussion last tions with Stuart Novins, moderator of the foreign official's views in this country... . week was the exclusive film interview of Khrushchev interview. Rep Anfuso was to There is no ground for using the incident Russia's Nikita S. Khrushchev on CBS -TV's be a participant last Saturday on Congres- as a lever to obtain the broadcasting of an Face the Nation. sional Closeup, also moderated by Mr. No- American official interview in Russia. Not in recent memory had one televi- vins on WCBS -AM -TV New York. Washington (D. C.) Daily News: The boss sion program created so much stir. Five Rep. Anfuso last week assured Mr. No- man of the Kremlin wasn't in top form days after the June 2 broadcast of the vins that this was "not intended as a criti- yesterday during his appearance on an Khrushchev program the discussion was still cism of you or CBS" but that he raised American television show -even though he going strong. Here were some highlights: the questions because American foreign was twisting facts to make Soviet Russia policy President Eisenhower, faced with news- and national security were involved. look like the aggrieved party and the in- Elsewhere, men's questions on the subject at his and particularly in the press, nocent victim of a warlike America. Few the Khrushchev Wednesday conference termed it "a unique appearance-which drew an intelligent people will have been deceived if audience performance "; refused to comment on the of about 10 million, according to they listen long to what was a pretty dull CBS propriety of CBS' news policy in this in- -elicited much praise. rehash of the daily Soviet propaganda line. A full page stance, and vetoed as implausible the sug- ad, signed by 189 radio and The Los Angeles Times: Those who swal- television gestion that he, or another ranking Ameri- outlets and carried in several of low bunk whole no doubt enjoyed the per- the nation's can, should have equal time on Russian top newspapers, lauded CBS formance, but those who remember how the stations. Television and CBS Radio for carrying streets of Budapest ran red á few short forward "the finest traditions of a free months ago had a few qualms. There was approval and disapproval press" and for demonstrating their faith from Capitol Hill and from Rep. Victor L. Jack Gould, The New York Times: That "in the good judgment of the American suggestion Anfuso (D -N. Y.) in particular. He by President Eisenhower that people and in the strength of American in- CBS had planned to query CBS moderator Stuart been motivated by commercial con- stitutions." siderations Novins on questions involving American in televising an interview with Editorial pages across the nation last Nikita S. foreign policy and national security. Khrushchev ... can only be re- week expressed these views: greted. The television network displayed Newspapers and magazines across the The New York Times:... The Khrush- sound reportorial judgment in obtaining the were to country quick laud CBS' enterprise chev interview was in our best tradition, and exclusive interview and in no way violated in offering the electronic news scoop. CBS is to be congratulated for its enterprise. the canons of responsible journalistic be- The now -famed interview of the Com- Wall Street Journal:... Opinion of some havior. The broadcasting chain ill deserves munist Party's First Secretary is slated for people [is] that the Khrushchev interview White House reproval. In the television in- even wider circulation. CBS Television Film Sales last week released the film to six stations on a cost basis and plans to let others -regardless of affiliation-have it as a public service. The presentation was carried on CBS - TV's Face the Nation June 2 and rebroad- cast the same day on CBS Radio. CBS had flown a crew the previous week to the Kremlin for the film and tape interview of the Communist boss. Though his preachments were thoroughly denounced, nevertheless, Russian leader Nikita S. Khrushchev's appearance per se on CBS won almost unanimous approval FACING A NATION: Nikita S. Khrushchev is interviewed in the Kremlin for the CBS and earned compliments for the network's tv -radio presentation June 1 by (1 to r) Stuart Novins, moderator of Face the Nation; enterprise. Lone dissenting voices were B. J. Cutler, Moscow correspondent for the New York Herald Tribune, and heard, however, some with vehemence Daniel Schorr, Moscow correspondent for CBS News. Network's Ted Ayers was director. from Capitol Hill. Massachusett's Joseph W. Martin, the shouldn't have been presented here at all. dustry. so strongly given to anxiety and ap- Republicans' minority leader, said that "it Aside from the implicit censorship, any prehension, the implied censure could have is poor to give the Communists such a American who doesn't see through the art- deleterious repercussions. great American forum. They wouldn't do ful dodges of Khrushchev's replies isn't old Walter Lippmann, New York Herald - it for us." enough to watch television. Tribune News Service: What was lost ['- Rep. Francis E. Walter (D -Pa.) and New York Journal -American: It was a translating] was the way Khrushchev w Frances P. Bolton (R -Ohio) also ques- feat of enterprise by CBS in obtaining the saying it, why he was so often smiling abc tioned the broadcasts. "Some notice should interview and we offer congratulations. something he was saying and how he rea be paid to what is going on over our air- Time Magazine:... The season's most put it when he made his assertions. I hav waves," the congresswoman declared. extraordinary hour of broadcasting. of course, no idea how television can soh

However, Sen. Mike Mansfield (D- The Louisville Courier-Journal:... CBS the problem of translation. . . . Yet th Mont.) saw no harm in the telecast, say- and the producers of Face the Nation can problem of translation is all- important in ing, "We have nothing to be afraid of. We take a bow for a fascinating new landmark television interviews. For the real point is would hope that Americans of similar in the history of television. not to communicate what is said but to re- stature would have the right to make a The Dallas Times -Herald: .. . The pro- veal the personality of the speaker by show- broadcast to the Russian people and that gram carrying the Red boss' debut on U. S. ing what he is like when he talks. the Russians would be given the same television was most interesting and CBS is John Crosby, New York Herald Tribune chance to listen." to be highly congratulated for arranging it. News Service: If anything, there was a little Probably the most vociferous was Rep. Washington (D. C.) Post: President Eisen- too much amiability. Considerably more Page 60 lune 10, 1957 BROADCASTING TELECASTING FILM only more so." He asked, "how can one be will apply to other sales on the package, pessimistic about an industry that keeps on titled "The Big 50," in cities in which the WE say it growing ?" NTA Film Network has an affiliate. didn't UA already has placed into syndication Mr. Hough said WCBS -TV purchased the 91 of its older films. (For further details, see features for second run because the films Krim interview, page 54.) In reply to a stock- are "excellent and we believe there are HE SAID IT did not viewers in the New York area who - holder query, Mr. Krim said that UA many possess tv rights to pre -1948 films, that have yet to see them." therefore UA would not distribute "oldies" "... one of the largest mass- buying Another stockholder wanted to the medium. Agency Liaison Service groups in the area." (L. A.) to know what UA's position was vis -a -vis the Justice Dept.'s antitrust action against Announced by Transfilm Inc.

vision on "a truly international basis" were scheduling and other details. Heretofore, LEE CARRAU a "project being formulated last week by Fremantle Transfilm had operated on super- In VHMc CONTACT- Overseas Radio & Television Inc., New visor" setup, with the supervisors reporting A report to Management York, international distributor. to a production vice president, who assumed Paul Talbot, president, told a news con- all responsibilities. ference in New York there is "a ready mar- As part of the reorganization, John Fen- ket" in various nations abroad for program- ton, former head of motion picture com- ming of different countries. As an example, pletion for Transfilm, joins the commercials WE SAY... he cited that a special short subjects film production staff, and other additions to the from France, dealing with artist Pablo Pi- unit are contemplated. Transfilm also plans show how casso has had "phenomenal sales" in French to expand its facilities, adding a complete We'll you Canada and he voiced the belief this film floor to the five it now occupies in its mid- your products can and others would appeal to tv viewers in town location. clients' and He In his new capacity, each Transfilm "Snow Under" competition acknowledged there is "little liklihood" that ducer will select his own production crews foreign film programming would find ac- for each job. Transfilm believes the realign- ceptance in the U. S. generally, but believes ment will give agencies "the intimate serv- more effort should be made to sell top- ice expected of small production firms with- flight films among the different foreign coun- out sacrificing the advantages of extensive LET US KNOW tries. facilities and financial stability which only Mr. Talbot brought in his key sales rep- strongly- backed production firms can offer." TYPE & PRODUCT resentatives from abroad for a week -long sales and strategy conference last week to FILM SHORTS implement his international sales concept. AIM OF CAMPAIGN Participating in discussions were Rene An- AAP, film distributor, took official and spe- cial notice of multiple ownership of stations selmo, Mexico City, Latin America terri- show you tory; Lane Blackwell, London, United King- and network owned and operated stations and we'll dom and the Continent, and Ralph C. Ellis, last week by setting up new division called Toronto. who covers Canada. "Station Sales Coordinators" headed by Kirk what KWKW can do Torney, former director of Canadian sales for AAP, and Len Hammer. Unit will be WCBS -TV 50 Acquires Movies main contact for station groups as well as From NTA for Second Runs New York City stations. AAP also reports ACQUISITION by WCBS -TV New York of sales of Warner Bros. feature package and CALL fifty 20th Century-Fox motion pictures from 337 cartoons to WNAC -TV Boston; Warner National Telefilm Assoc., New York, was cartoon package and Popeye package to 'Announced last week by Hal Hough, program WROM -TV Rome, Ga.; Warner cartoons US! -¢anager of the station, and Harold Gold - feature package to WHAS -TV Louisville Tan, vice president in charge of sales at and Warner Bros. and Popeye cartoons to TA. The purchase price unofficially was WDBJ -TV Roanoke. timated at about $350,000. Gannaway Productions Inc., L. A., has An unusual feature of the transaction is PASADINALOS ANGELES opened sales offices at 350 W. 57th St., lat 39 of the films are from the group being Spanish Language N. Y., to handle distribution and sales of Station .hown each week on the company's NTA \ Story of a Star and The Judy Canova Cara- Film Netwdrk. Even though WPIX (TV) van, tv film series whose pilots have been New York is the film network's affiliate in completed and sent to New York for screen- the area, the sale was made possible because ing. Albert C. Gannaway Jr., president, will L. A. -RYan 1.6744 of a stipulation in the contract which pro- remain temporarily in New York. vides that the starting date will be on or S. F.- Broadcast Time Sales after Oct. 1 and that no film may be shown Sterling Television Co., N. Y., moves to Eastern Rep. -National Time Sales on WCBS -TV earlier than a month after its new office at 6 E. 39th St. New telephone: exposure on WPIX (TV). This proviso also Murray Hill 3 -6300.

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Want to come along for the ride? NBC RADIO NETWORKS than is generated almost any Sunday after- NBC Radio Signs Net Sales noon on Meet the Press. Of $500,000 During Week ... The question arises as to what good and renewal a broadcast of this nature does. Well, I think NEW business amounting to $500,000 in net was signed it contributes a lot to our understanding of billings by NBC Radio the Soviet regime to get a solid glimpse at during the past week, it was an- nounced last one of its top leaders. Thursday by William K. McDaniel, vice president, NBC Radio sales. Constantine Brown, Washington (D. C.) Included in the new business was a 13- Star: The the Evening secretary- general of week order from Pepsi -Cola Co., marking Party made a good impres- Communist ... the advertiser's first use of network radio, sion. Khrushchev was almost plausible. All he said. Through Kenyon & Eckhardt, Pepsi - good liars are. Cola bought 10 one -minute and 10 30- David Lawrence, North American News- second participations a weekend in both the paper Alliance: Khrushchev has suffered a "Bob and Ray" and "Fibber McGee and defeat of his own making. By his television Molly" segments on NBC Radio's Monitor address, he has retarded rather than for- weekend service, starting Friday [June 15]. warded the cause of world peace ... the Other new advertisers are Harrison Prod- - from Washington Evening Stor Sunday speech by the communist leader has - Reprinted ucts inc. (pharmaceuticals), San Francisco, restored suspicion and distrust, if indeed "If he's a comic, what's wrong with us?" through Sidney Garfield & Assoc., San Fran- they had not been entirely dissolved. cisco, for a 10 -week participation campaign communist propaganda for what it really is. Jane Kern, Chicago -American: Face the on News of the World (Mon.-Fri., 7:30- "This is the strength of a free press of which Nation [illustrated] one of the best and 7:45 p.m. EDT) and Nightline (Tues. -Wed.- CBS Radio and Television are a part, and strongest facets of network broadcasting. Thurs., 8:30 -10 p.m. EDT), RCA, Cam- the strength of the American system," he den, What entity except a major network could N. J., through Kenyon & Eckhardt, said. have arranged and filmed such an interview New York, for an eight week participating And last week it seemed certain the film with such skill, right down to the split - campaign on Monitor; Chrysler Corp., would receive even greater distribution to second translations? Dodge Div., Detroit, through Grant Adv., tv as CBS -TV Film Sales moved to circulate Chicago, for half-sponsorship of the Monitor Roscoe Drummond, N. Y. Herald Trib- it. sports segment for 10 weeks. R. J. Reynolds une News Service: Given the opportunity By Tuesday -only two days after its net- Tobacco Co. (Camel cigarettes), Winston - to talk face -to-face to several million on the work showing -the film sales unit had an- Salem, N. C., through Wm. Esty Co., New CBS screen, Khrushchev discerned the role nounced "sales" [actually on a cost basis] York, has renewed its participation schedule he thought most useful and played it like a of the film to WP1X (TV) New York, WGN- in News of the World for another 26 weeks. Barrymore. The role: The genial persuader TV Chicago, KSD -TV St. Louis, WDAF -TV of men, the good -hearted, good- natured, Kansas City and WTOP -TV Washington. Net Billings $3.3 good Uncle Nikita. The program was offered to all stations re- Million On Dave Reque, Washington (D. C.) Daily gardless of network affiliation and as a 'Monitor' for 2nd Year public service. News: Let's have a round of handclapping ADVERTISERS invested a total of $3.3 for the Face the Nation crew.... When million (net billings) on Monitor, NBC the chance they bungle. CBS Radio Signs they got didn't Tech- $1.5 Million Radio's weekend service, during the series' nically it was a top production though this CBS Radio signed new business and renewal second year, Matthew J. Culligan, vice presi- was the cream and on whipped cherry top contracts amounting to more than $1.5 mil- dent in charge of NBC Radio, is announcing the getting of standout accomplishment that lion in billings during the past week, accord- today (Monday) as Monitor approaches its any sort of an interview with the top com- ing to John Karol, vice president in charge second birthday. munist would have been. of network sales, CBS Radio. Mr. Culligan reported that Monitor has More opinion on the broadcast was sched- New business included a contract with had more than 80 advertisers since its in- uled yesterday when a special hour -long Sleep -Eze Co., Long Beach, Calif., through ception on June 12, 1955, and that 21 new Comment on Khrushchev was to be carried, Milton Carlson Co., Los Angeles, for a 72- clients have joined the roster since last according to Sig Mickelson, CBS vice- presi- minute weekly segment of House Party, ef- Jan. 1. During the two -year period, Mr. dent for news and public affairs. fective July 13, and with Hearst Publica- Culligan said, a total of 10,845 participa- Panelists were to be shown clips from the tions, New York, through Grey Adv., New tions were sold. York, for ten 71/2-minute units Khrushchev interview and then discuss them. of CBS "The success of Monitor is positive proof Radio daytime Panelists were to be George Meany, presi- programs between June 19 of the fact that a major portion of radio and June 24. Chevrolet Motors Div. dent of AFL -CIO; Dr. Philip E. Mosely, of Gen- listening is out-of-the- living -room and out- eral Motors, director of studies for The Council on For- Detroit, through Campbell - of- home," Mr. Culligan said. "Conventional Ewald, Detroit, has eign Relations, and Harrison Salisbury, staff renewed 12 five -minute surveys fail to adequately measure this large member and former Moscow correspondent newscasts weekly and has added two to its portion of the radio audience, since America schedule, of the New York Times. Dr. Lyman Bryson starting June 29. is primarily a nation on the move." was to be moderator. The program was Sponsors of Monitor, Mr. Culligan pointed scheduled 3-4 p.m. EDT on CBS-TV and Don Lee Group Elects Loggan out, have ranged from the Republican Na- 10:05 -11 p.m. on CBS Radio. FRANK LOGGAN, KBND Bend, Ore., was tional Committee to Hazel Bishop Inc., and Prior 2 to the June telecast, the Catholic elected chairman of the Don Lee Network's from Mack Trucks to Gruen Watch Co. War Veterans of the USA had wired CBS Affiliates Advisory Committee for 1957 -58 Types of business that have advertised on the President Frank Stanton urging cancellation at the group's organizational meeting in weekend service have included motor cars, of the interview, charging that Khrushchev Hollywood. Benton Paschall, KAFY Bakers- communications, jewelry, cigarettes, publish- was a free not agent and that the broadcast field and KFXM San Bernardino, both ing, cosmetics, gasoline and pharmaceuticals, would serve only as communist propaganda. Calif., was elected vice chairman. Mrs. he added. In his answer, Dr. Stanton agreed the Vernice Irwin, KVI Seattle, was elected New advertisers who have bought Monitor Russian chieftain would use the occasion for secretary. schedules since Jan. 1 include the Pepsi - propagandistic purposes, but disagreed that Other members: John Cohan, KSBW Cola Co. (for its first use of network radio, it was improper for tv and radio to schedule Salinas and KVEC San Luis Obispo, Calif.; according to Mr. Culligan), Bon Ami Co., such a program. Don McCormick, KYOS Merced, Calif.; Chrysler Corp., Insurance Cos. of America, Dr. Stanton expressed his confidence in Harry Spence, KXRO Aberdeen, Wash., and P. Lorillard Co., Schick Inc., Pabst Brewing American citizens' ability to evaluate the John Hogg, KOY Phoenix. Co., and Liggett & Myers. Page 64 June 10, 1957 BROADCASTING TELECASTING Another facet of the fabulous WSM story... 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Solid Tv Broadcaster Support Pa.; Roger W. Clipp, WFLL-TV Philadel- full normal expectancy. Their future reve- Seen for Tv Music License Unit phia; Charles Britt, WLOS-TV Asheville, nue expansion will depend largely on two N. C.; Sam Cook Digges, WCBS -TV New factors- overall tv advertising expenditures, MAIL balloting among tv stations for elec- York; Omar Elder, ABC; F. E. Fitzsimonds, and expansion in population and retail trade tion of a permanent all- industry tv music North Dakota Broadcasting Co. stations; within their respective market areas. license committee was running high last Nathan Lord, WAVE -TV Louisville; John Howard H. Bell, NARTB assistant to the week, leaving officials convinced that: E. McCoy, Storer Broadcasting Co.; John T. president, said every broadcaster must sup- 1. Television broadcasters are solidly be- Murphy, Crosley Bcstg. Co.; Hamilton Shea, port the drive to obtain equal access in cover- hind the efforts of the committee, whose job WSVA -TV Harrisonburg, Va.; Lloyd E. ing news events with microphone and is to negotiate new ASCAP tv music licenses Yoder, WRCV -TV Philadelphia, and Ed- camera. As NARTB coordinator of state to replace the current contracts, which ex- ward G. Thorns, WKJG -TV Fort Wayne. association activities, Mr. Bell said all but pire Dec. 31; and 14 associations have formed freedom of in- 2. The 15 -man interim committee named Tv's Revenue formation committees. to set the project in motion -and also nom- Increase Trend To Slow Down, Says Doherty "Broadcasters are now ready to demon- inated to serve as the permanent committee strate how radio and tv coverage of trials, -is overwhelming choice of stations to serve TELEVISION's revenue trend will increase legislative sessions and other public proceed- permanently. at a lower rate than in past years, judging by ings can be carried out without obtrusion or Rosenhaus Irving of WATV (TV) New- 1957 income, members of the Virginia Assn. disturbance," he said. In reivewing progress ark. chairman of the committee. said he was of Broadcasters were told Thursday by he said 22 states now allow some degree of "more than enthusiastic" about the rate of Richard P. Doherty, management consultant. electronic journalism in coverage of their returns -an especially significant factor be- The VAB meeting was held in the John legislatures. NARTB, he said, is developing cause, in to vote. stations had to agree order Marshall Hotel, Richmond. a code for broadcast coverage setting forth their highest to pay one -time announcement Mr. Doherty said tv revenues rose around general rules for use in reporting public rates as dues to underwrite the committee's 30% a year from 1951 to 1956, but appear proceedings. A freedom of information kit and legal, research other costs. The support to be tapering down to an average 10% in- will be distributed by NARTB to broadcast- were that stations showing, Mr. Rosenhaus crease this year. He said he was not pessimis- ers about Sept. 1. said, was "wonderful." tic about tv's future but felt the boom of the Unofficially it was estimated that votes - last four to five years "has brought tv broad- Personal Managers Organize; and financial support, necessarily-had been casting to a point where future growth will Loeb Named First President received close to 150 tv stations within from logically be at a reduced percentage rate ORGANIZATION a new association. a few days after the deadline for mailing. from year to year. of ballots. And additional returns were coming Conference of Personal Managers, was an- The reduced rate of annual expansion .is in steadily, while many other stations had nounced by William Loeb, partner in the caused, he said, by the fact that the total called to say their pledges were en route. firm of Gabbe, Lutz, Heller & Loeb (repre- number new tv of stations has slowed down senting Liberace, Lawrence Welk and The interim committee -now the perma- to a very small figure. He added. "The ex- Frankie Laine, among others), president - nent committee -was designated at an all - tent to which the total number of operating elect of the new group. CPM membership industry tv meeting in Chicago during the tv units expands determines, in part, the comprises some 20 personal managers han- NARTB convention [BT, April 151. It al- total expansion in industry revenues." ready has retained former Judge dling talent with annual billings of over $100 Simon H. Individual stations will naturally experi- Rifkind, New York attorney who was coun- million a year, it was reported. ence rather divergent profit results within sel to the tv group in the years -long negotia- The purpose of the organization, Mr. the overall industry pattern, according to were Loeb said, is "to provide a better under- tions which successfully concluded Mr. Doherty. He continued, "A considerable three years ago, to serve as counsel again standing of the functions of the personal number of tv stations will experience less May 27]. manager, to establish a code of ethics and [BT, than a 10% expansion in revenues for the to clarify and improve relationships between In addition to Chairman Rosenhaus, the full year of 1957 as compared with 1956. personal managers and clients and other officers include Dwight Martin of WAFB- Many of these stations have already entered elements of the entertainment business." The TV Baton Rouge as vice chairman and Eli - a rate plateau where comparatively small new group already has drafted a uniform sha Goldfarb of RKO Teleradio as secre- percentage card rate increases will be forth- contract between personal managers and tary- treasurer. Other members: coming during the next two to three years. performers which will be used by all CPM Clair McCollough, WGAL -TV Lancaster, Stations in this category are closed to their members, it was reported. "All other forms of entertainment contracts have been standardized and we feel that by creating this contract we have already taken an im- portant step forward," he said. A similar group now is being formed in New York, he added. Other officers elected, in addition to Presi- dent Loeb, are: Sam Lutz and Thomas Shiels, vice presidents; Bill Burton, secretary, and Stan Zuker, treasurer. Mr. Lutz is a member of the same firm as Mr. Loeb; the other officers are all independent managers.

Goss Heads La.-Miss. AP Assn. GENE GOSS, news director of KWKH Shreveport, La., was elected chairman of the Louisiana- Mississippi AP Broadcasters Assn. at the group's two -day spring meeting in Monroe, La. He succeeds Bill Monroe, news NEWLY ORGANIZED UP Broadcasters of Pennsylvania met in Mechanicsburg and director of WDSU -TV New Mac elected officers. Shown with guest speaker David Gonzales, UP Washington diplo- Orleans. Ward, news director of KNOE -AM -TV matic correspondent (extreme left) are (I to r): Charles Shaw, WCAU Philadelphia, Monroe, will be vice chairman for the corn- vice president; Joseph Harper, WHP Harrisburg, vice president; Herbert Morrison, ing year and will direct the association's WJAS Pittsburgh, president, and George Allen, WBVP Beaver Falls, vice president. continuing study committee.

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BROADCASTING TELECASTING June 10, 1957 Page 69 GOVERNMENT FCC GETS 100 CRAVEN COMMENTS DOMINATING et Industry attitude ranges from approval to dismay SACRAMENTO FCC move would abandon 5- year -old allocations plan THE industry attitude toward the FCC pro -' cited complaints similar to those of the net- pcisal to abandon its five -year-old television works. KCRA TV Has allocation plan in favor of processing appli- The Meredith Publishing Co. stations sup- cations on an individual case -by -case basis ported the FCC generally, but said the ranges from outright approval to acceptance Commission should then "proceed to con- 57.5% More in principle with various reservations and on sider and adopt interference and service to dismay. standards which will provide a sounder Last week about a hundred divergent method of protection." Audience Than comments came from networks, stations, and The Steinman stations comment said this interested groups in reply to the FCC's pro- group preferred TASO as the "sound start- posal to discard partially its rigid table of ing point" and wants the benefit of TASO's Sacramento's channel assignments [BT, April 29]. The findings. The Cascade Broadcasting Co. Commission has stated that such a new case- group was primarily anxious about uhf Second Station by-case basis for future determinations though it considered the plans as "a progres- would not involve educational reservations; sive step." ;::><: ,;:,, 'iYi::f:.....,:>.:(tii:`aí>Y..;:JO. yi's any tv allocation, vhf or uhf, within 250 The Committee for Competitive Tv was miles of the Canadian border; or any vhf another group alert to the problem of pro- Sign -on to Sign allocations within 250 miles of the Mexican tecting uhf stations, and demanded that -off border. It also specified certain mileage these get preferential treatment in any sub- Sunday - Saturday separations. sequent hearings that might arise out of CBS thought the idea is "a substantial step deletion. Avg. ARB* in the right direction" and wants the pro- Tv educational groups were flatly against the idea of allocation 70 Shae ofR posals carried out "as soon as possible." junking the table and 48 indicated they to But the network insisted that the mileage had everything lose and Audience separations be observed "scrupulously." It nothing to gain. This response was based also said the FCC should allow itself more essentially on the theory that uhf may de- latitude to solve vhf and uhf unfair com- cline further after such rulemaking which in Throughout the day and night petition problems, and provide protection turn might cost tv teachers the use of this medium. KCRA -TV completely dominates where indicated. By and large, CBS said, Maximum Service Telecasters Inc. said the big Sacramento Television the plan will make "for more efficient use the rulemaking is premature because the Market: of channels." But NBC said that deletion "could pose TASO report has yet to be released. It added .,,%y :« ,> ;> that the proposals would undermine the pre- _ ....,,.:«.? .. threats" to the maintenance of minimum mileage separation. Besides, NBC regarded carious health of uhf as well as making it S:Z Mon.-Fri. Sun.-Sat. Average more difficult to enforce mileage separations. Sign.on to 6 p.m. to Share of the proposals as "inadequate" as far as safe- t., Neither nor NARTB 6 p.m. Sign.off Audience guards for existing uhf stations are con- RETMA took sides in the dispute. KCRA -TV 57.5% 43.8% 48.5% cerned. Then the network aimed a barb at "B" 25.5% 34.0% 30.8% the Commission, noting, "Since the affirma- FCC Asked by What Authority ! "C" 21.1% 21.8% 16.3% tive case for the proposed action turns large- "D" 7.3% 7.4% 7.4% ly on the assumptions of administrative con- It Could Authorize Pay Tv venience, the merits should receive further REP. OREN HARRIS (D- Ark.), chairman study." of the House Commerce Committee, last Throughout the week, KCRA -TV ABC supported the proposals in principle, Thursday asked the FCC to justify its state- has virtually twice as many but thought abandonment might be pre- ment that it has the power to authorize pay quarter -hour as the mature as well as "introduce more formid- tv on broadcast frequencies. "firsts" able procedural problems than it would other three stations combined: The House committee chairman, whose eliminate." ABC also showed concern over unit oversees the FCC and radio-tv legisla- what it described as inadequate protection tion, asked whether the Commission's state- for uhf. It said that deletion, as Local Network Total presently ment last month meant it felt that it had in drafted, could permit, for example, the ar- principle the KCRA-TV 177 144 321 general power to approve pay rival of a second vhf outlet in a part-uhf tv but lacked the specific powers to regulate 16 109 125 community where it might easily kill off the this type of service. 0 34 34 uhf station. ABC also said that mileage sep- In April, Rep. Harris submitted to the "D" 0 3 3 aration restrictions would be more likely to FCC a series of comprehensive questions re- ;.: < xo . . break down under the new rules. >:a`á°,:a::...3';..s.Ä';<:.'`.a.4>: . garding the Commission's authority to ap- Ask Petry Westinghouse Broadcasting Co. also urged prove toll tv. The FCC answered last month, about the Highest Rated delay, and called for more study. It wanted citing its Notice of Proposed Rule- Making to hear the results of the industry's Television as making it impossible to reply to Mr. NBC Station in the West. Allocation Study Organization whose re- Harris until further information was re- 'ASS, Sacramento, April 1957 search will not be available for another year ceived. The notice proposed to approve field to 18 months. The group also said it is tests of pay tv, but required information worried about uhf survival. regarding these tests with the CI. F A R deadline for The stations themselves were pretty much comments July 8 [BT, May 27]. In that KCRA*V split on the plans. At last count, their peti- notice, the Commission declared that it had SACRAMENTO, CALIFORNIA tions were running about 31 for to about the power to authorize toll tv on broadcast Serving 28 Northern 25 against. Some thought the proposals frequencies, but left for future considera- California and Nevada would result in more efficient channel al- tion the question of whether a Congres- Counties CHANNEL location proceedings and less uncertainty sional act may or may not be required to about the outcome of FCC petitions. Others regulate subscription tv. Page 70 June 10, 1957 BROADCASTING TELECASTING court the family We do! During every one of her purchasing wakeful hours, We entertain, encourage, instruct, coddle Mrs. Milwaukee House- wife. Yes ... we love her ... and that agent pretty little purse string she controls! But before you get the idea that we have ulterior

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BROADCASTING TELECASTING lune 10, 1957 Page 71

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of the FCC its first order of business. Rep. FCC ATTACKS CONTINUE IN HOUSE; Dingell also called for an investigation of the Commission by the same committee and McCONNAUGHEY ANSWERS DINGELL last week said that he would have a "pile of records" to turn over to Rep. Moulder. TWO more attacks against FCC grants of 13 in Indianapolis to Crosley Broadcasting The subcommittee was in session late television construction permits were leveled Co., reaffirmed by the FCC last week. Rep. Thursday afternoon to select a staff to last week on the floor of the House of Henry S. Reuss (D -Wis.) hit the "strange launch its planned investigation into several Representatives, following closely on the maneuverings of the FCC in recent government agencies, including the FCC. heels of Rep. John D. Dingell's (D- Mich.) months," in praise of Rep. Dingell's stand. Announcement of the staff members is con- blast a fortnight ago [BT, June 3]. He said "it is high time that the American sidered imminent but Rep. Moulder has Also last week, Rep. Dingell received people were made aware that political fa- said it will be September before hearings answers to some of the 22 questions he sub- voritism, rather than the public good, it de- on the FCC can be held. mitted to the FCC last March and two weeks termining public policy." Rep. William Bray (R -Ind.) assailed the ago demanded an "immediate" answer. In He reprinted in the Congressional Record Commission for its March grant of ch. 13 submitting a reply, FCC Chairman George an editorial, titled "Straight Talk by Rep. in Indianapolis to Crosley by a 4 -3 vote. C. McConnaughey said the Commission Dingell on Politics in FCC," which was In making the grant to Crosley, an Ohio could not answer many of the questions printed in the May 29 issue of the Madison company and subsidiary of Avco Manu- without undue research hardships. Capital Times. "He [Rep. Dingell] is the facturing Corp. of New York, he said the Mr. McConnaughey said that to answer first member of Congress who has had the FCC passed over three locally qualified ap- all the queries would entail the study of courage to tackle the problem head -on. plicants. "Thus, the avowed intent of the more than 6,332 files and 10,000 docket Most of them [congressmen] have ducked Commission to grant the applications of cases. It would be necessary to go through around, pussyfooting on the issue because local interests where qualified was ignored the entire history of every station, from its of their fear of antagonizing the tv stations in this case," he charged. original grant to the present date, and most who are able to hand over free time to of this material is in storage, he stated. congressmen to build their political stock," Crosley, Rep. Bray stated, already owns "Under these circumstances, we [FCC] the editorial stated. four tv stations (three of them in Ohio). hesitate to do all this work unless specifically This decision "required the Commission to "The political decisions of the Commis- instructed to do so by the committee [House reverse or ignore the major policy factors sion can be no better illustrated than in Interstate & Foreign Commerce Committee, which have been applied in other compara- Wisconsin where the people of the state of which Rep. Dingell is a member]," the tive decisions. It is the first time that the stand virtually no of tuning in chairman stated. He said that there presently ... chance Commission, having available to it a num- a station owned by interests that did not are 3,185 ams, 641 tvs and 549 fms author- ber of qualified applicants, has voluntarily support Eisenhower and McCarthy [the ized. Since 1934, there have been over 6,332 chosen to grant a television frequency to an late Sen. Joseph A., sale applications filed, with approximately (R- Wis.)] in 1952." applicant who already dominates and con- The editorial politics 12,000 docket cases since 1927, he stated. charged that kept trols the television service available to sev- the Capital Times The chairman asked Rep. Dingell and the from getting a grant for eral million people lying within a concen- committee's chairman, ch. 3 in Madison. "Rep. Dingell might be trated and well- defined geographical and interested in (D -Ark), to accept this information in lieu knowing that there are on rec- political area," he charged. ord in the FCC two letters from the late of answers to a majority of the questions. "The grant is contrary to the basic philos- Sen. McCarthy, whose political advance- On the questions (which were printed in the ophy of the Communications Act insofar as ment we fought from 1946 onward, urging June 3 BT) that were answered, the Corn - the prevention of monopoly broadcast facili- that no tv license be granted to any firm in mission stated: ties is concerned. It is noteworthy that which the Capital Times is interested." The FCC may not and does not grant George C. McConnaughey, chairman of the a permit without prior hearings unless it The editorial also charged that when FCC, is from the State of Ohio." CBS, "which [FCC] considers it proper to do so under dominates the FCC," wanted Rep. Frank T. Bow (R-Ohio) took issue the facts of the case. a Milwaukee tv station, the FCC changed to Mr. Bray's reference to Mr. McCon- No record is kept of activities of former its ownership rules to allow the network to naughey's home state. "I should like to say commissioners after they leave the FCC. purchase WXIX (TV) in Milwaukee. to the gentleman [Rep. Bray] that Mr. Mc- However, from personal recollections of Rep. Reuss said that he "sincerely" hoped Connaughey has served the State of Ohio current staff members, a rundown of the the House Subcommittee on Legislative in many capacities for many years. He is activities of several former commissioners Oversight (headed by Rep. Morgan Mould- well known and respected throughout the was given. er ED -Mo.]) would make an investigation state and I am sure that his residence in From 62 to 149 station authorizations the State of Ohio would not influence him have been deleted during each of the last or cause him to do anything improper in five years. AUGUST SHUTDOWN any decision he might make.... I would Network files at the FCC are not open not want the record left showing a possible to public inspection. THE FCC will schedule no hearings inconsistency on the part of the chairman At the present time there is one share - or oral arguments during August, the because of his residence in the State of time tv operation [Rochester, N. Y.]. There agency announced last week. In keep- Ohio ... " Rep. Bow stated. have been several in the past but stations ing with this practice of the past two "The facts in this case speak for them- have either merged or one has bought the years, the one exception will be the selves," Rep. Bray said. "He is from the other out. The Commission feels it has the regular meeting Aug. 1. A commis- State of Ohio. There is no attack made on authority to make grants without rule - sioner will be present at all times to the chairman. I am merely stating the making or legislation. act on motions, handle emergency facts ..." It is unwise, the FCC felt, to try to reach matters and expedite routine business. which, Rep. Bow replied he "would conclusions regarding networks until the The continued hearing on frequency To Network Study Staff completes its work. allocations in the bands above 890 not want the inference that" Mr. McCon- Rep. Dingell said that he had not had mc, will make it necessary to hold naughey's being from Ohio influenced his time to study and evaluate the answers and the regular Commission meetings on decision in the matter. "If the facts do cre- did not know if they were sufficient to meet Thursdays in July, except for the first ate an inference that is unfriendly to Mc- the congressional committee's needs. week, when because of the July 4 Connaughey, I am not making the infer- The new attacks were made on the Com- holiday the meeting will be held on ence," Rep. Bray answered. "It is the facts mission's tv grants in Wisconsin in general July 3. that make the unfriendly inference." -and ch. 3 Madison in particular-and ch. Three other Indiana congressmen, all Re- Page 74 lune 10. 1957 BROADCASTING TELECASTING NINE MONTHS AGO THEY CALLED IT THE...

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BROADCASTING TELECASTING June 10, 1957 Page 75 GOVERNMENT publicans, backed the statements made by Dwight David Doty, 51, Dies; U. S. Navy during World War II and was Rep. Bray regarding the Commission's ch. a layman the Reformation Lutheran in in 13 grant in Indianapolis. They were Reps. Partner Washington Law Firm Church. Cecil M. Harden, Ralph Harvey and Charles FUNERAL services were to be held last Survivors include his wife, Dorothy B. Brownson. Before the grant was made, Saturday in Washington for attorney Dwight Kauffman Doty, three children and his the members of the Indiana congressional David Doty, 51, who died Wednesday morn- mother. delegation had advised Mr. McConnaughey ing in his home following a heart attack. they thought the channel should go to a Mr. Doty was a McConnaughey Agreeable local applicant. partner in the To 'Anti-Leak' Legislation The ch. 13 grant to Crosley also was news Washington law at the Commission again last week. The FCC Chairman George C. McConnaughey firm of Haley, last Tuesday -in an executive session FCC instructed its staff to prepare a docu- Doty, Wollenberg - to told a special Senate subcommittee that he ment reaffirming the grant Crosley and & Kenehan. denying petitions for rehearing, reconsidera- would not object to legislation making it tion and a stay filed by the three losing ap- Mr. Doty was a crime to leak information from the offices plicants, Indianapolis Broadcasting Inc., admitted to the of government agencies. WIBC Inc. and Mid -West Tv Corp. D. C. bar in 1932 Mr. McConnaughey was one of several although he did not independent agency heads testifying before receive his law de- the Senate Investigations Subcommittee FCC Sets Sept. 6 Deadline gree from George- headed by Sen. Henry M. Jackson (D- For Spectrum Use Comments town U. Law Wash.). The subcommittee has been in- MR. DOTY School (Washing- vestigating a leak of the Civil Aeronautics THE FCC last week extended from July 1 ton) until 1934. He Board decision granting the New York - to Sept. 6 the time for interested parties to served as law clerk to Judge Oscar E. Bland Miami flight to Northeast Airlines [BT, furnish data for the study of allocation of of the U. S. Court of Customs & Patent Ap- May 27]. the frequencies between 25 and 890 mc. peals and with the Dept. of Justice. In 1947 It was understood the Commission feels Fm is in the spectrum between 88 and 108 he joined the FCC, serving as chief of the its new policy of announcing preliminary mc, with vhf tv occupying bands between 54 broadcast facilities branch and later as chief decisions immediately alleviates any prob- and 216 mc and uhf tv the bands between of the renewal and transfer division of the lem of leaks within the FCC. Donald Broadcast Bureau. 470 and 890 mc. O'Donnell, subcommittee counsel, said the He left the subcommittee does not plan future hearings The Commission has asked for comments Commission in 1951 to join the law firm of Haley, McKenna & Wilkin- on reported leaks at other governmental on how best use of these bands can be at- son. The firm of Haley, Doty & Wollenberg agencies. tained. Both present users and those interested was formed in 1954 and Edward F. Kene - The next step, he said, is the drafting of in using this portion of the spectrum in the han, former chief of the FCC Broadcast penal legislation, with which all the agen- future have been requested to reply [BT, Bureau, was added to the firm a fortnight cies whose chairmen testified are co-operat- April 8]. ago [BT, May 27]. Mr. Doty served in the ing. None of those who appeared before

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Page 76 June 10, 1957 BROADCASTING TELECASTING Sen. Jackson's group objected to imposing Although the Air Force said its regulations Translator Ban Proposal Greeted a jail sentence and /or fine for violators and do not place a 1,000 ft. limitation on tow- With Mixed Industry Feelings at least two of them were in favor of a bill ers, some observers felt the new document to that effect. would virtually limit the construction of over AN INSPECTION of petitions that met a In addition to Chairman McConnaughey, 1,000 ft. towers except in antenna farm June 3 deadline at the FCC last week showed proposal heads of the Securities & Exchange Corn - areas. that response to the Commission's to prohibit translators from operating in mission, Interstate Commerce Commission, The committee was unable to agree on communities where regular tv exists was Federal Power Commission and Federal one phase during its Monday meeting. This running about two to one in disfavor. Trans- Trade Commission testified before Sen. the difference of opinion on revi- concerned lators are special devices that translate vhf Jackson's group. Aeronautics Administration sion of Civil broadcasts into uhf and beam them into orders to make them conform with Part 17 remote areas at low power. of the FCC rules. Industry- Government Unit Most of the hostility, against the FCC voted to approve the document Agrees on Tower Locations JIGTSC move came from tv stations, which while a one -year trial basis and to remain as a on taking their stand against "promiscuous use" THE question of where and how to locate during the next 12 standing committee of translators, nonetheless found the FCC radio -tv towers in the future was decided has been working months. The committee proposal "unreasonable" and not in the in- last week by broadcast, government and avi- July 1955 on the problem of supplying since terest of remote communities. They also ation factions in a meeting of the Joint In- criteria to guide airspace panels in approv- made it clear that they support the FCC's dustry- Government Tall Structures Corn - ing tall towers. mittee (JIGTSC). The committee was current rule limiting translator power to a formed to help alleviate the threat posed to (0 w output. air navigation by tall towers and a final re- Ohio Judge Urges Equal Access Some of the representative outlets on port was to be issued later this month. CANON 35, controversial American Bar record against the FCC proposal included: No specific height limitations were placed Assn. rule banning courtroom photography KING -TV Seattle-Tacoma, KGW-TV Port- on antennas and provision was made for and broadcasts, "has no valid reason for ex- land, Ore., WOW -TV Omaha, and KCMO- the establishment in every city of antenna istence in this electronic age," according to TV Kansas City. A good many of those farms where towers could be constructed of Chief Justice Samuel H. Silbert, of the against the idea also pointed out that it might be wise for the FCC to watch the such required height as to give maximum Cleveland Common Pleas Court. service to the area. Tower heights in non- translators further to study their operating In a recorded interview on the KYW farm areas would be determined by various experience. Cleveland Press Club Presents program, factors on a case-to-case basis. Those favoring the FCC restriction gen- Justice Silbert said the only way to decide The committee's report divided airports erally went along because they said such a over coverage of courts in into three classes for the purpose of de- the controversy rule would tend toward earlier establishment 35 in the Ohio termining tower heights, with such things to session "is to test Canon of regular tv broadcast stations in com- be considered as specification of horizontal Supreme Court." The program was recorded munities that are now dependent on transla- surfaces, slope lines and airway locations. at the Cleveland Press Club. tors. This block of stations included: WWJ-

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June 10, 1957 Page 77 BROADCASTING TELECASTING GOVERNMENT

TV Detroit, WTVT (TV) Tampa, Fla., Appeals Court Hears Arguments ceeding involved the five applicants seeking Rouge, WAFB -TV Baton and WKY -TV On XETV -ABC -TV Affiliation ch. 4, and includes WCAE Wilkinsburg, Oklahoma City. favored in a modified initial decision; Tele- NBC took a somewhat different position THE question of whether ABC -TV should vision City, McKeesport; Irwin Community and told the FCC to handle the translator be permitted to affiliate with XETV (TV) Television Co. and Wespen Television Inc., situation on a "case by case basis." It added Tijuana, Mexico, was argued before the both Irwin; and Matta Enterprises, Brad- that the Commission might consider the Court of Appeals in Washington last week. dock. problem from a community basis, and not In seeking to have set aside the FCC's area approach. from an approval of the affiliation, KFMB -TV San Roto-Broil Signs Consent Order Frontier Broadcasting Co., KFBC -TV Diego argued the Commission erred in Cheyenne; agreed with the FCC and cited stating the XETV -ABC affiliation would Prohibiting FTC -Contested Ads what it called "destructive competition" from cause greater competition among the net- THE Roto -Broil Corp. of America, Long translators. works and thus be in the public interest. The Island City, N. Y., has signed a Federal The Committee for Competitive Tv sided appellant also stated an FCC hearing ex- Trade Commission consent order prohibiting with opponents and said, it preferred a study aminer ordered it to present certain docu- the manufacturer from misrepresenting the of each case. It also asked for retention of ments one week before the hearing, which regular price of its electric broiler -rotisseries the current 10 w output rule for translators. KFMB -TV was unable to do. and savings afforded by sale prices. The FCC refused to look into the owner- The FTC approved the order, adopting WCLE Future Much in Doubt ship and operation of XETV and take into a hearing examiner's initial decision, which As Court, Commission Ponder consideration the fact that Commission does followed the complaint issued Oct. 31, 1956. not regulate the Mexican station, KFMB -TV The FTC complaint alleged that so- called THE future operation of WCLE Cleveland. claimed. KFMB -TV also questioned ABC's regular prices were higher than true prices Tenn., is very much in doubt this week actions in furnishing the station kinescope and that free gifts were not free because a following two actions last Wednesday and programming while the case was before a charge was included in the price of the Thursday by the U. S. Court of Appeals in hearing examiner. appliance. Albert and Leon Klinghoffer, Washington and a Thursday decision (an- ABC and the FCC argued that KFMB- officers of the firm are named in the order, nounced Friday) by the FCC. TV was given a full and complete hearing which does not constitute an admission they On an economic injury protest lodged and that evidence in the record sustained the violated the law. by WBAC Cleveland, the court on Wed- Commission grant. The network claimed it nesday stayed the FCC grant to WCLE. is in the public interest to provide live pro- Some 24 hours later the court stayed the FCC Approves Four Sales gramming of all three networks to the San effectiveness of its first action pending a FCC last week approved the following sta- Diego area and that many network programs decision on WCLE's request, filed Thursday tion sales: lose their impact if they are not carried live. morning, for a rehearing of the original The Barrington Co. of Kentucky bought stay order. The FCC first approved the ABC -XETV WKYB -AM -FM Paducah, Ky., from WKYB affiliation The Commission, in the interim, had without a hearing. KFMB -TV and Inc. for $150,000. Aubrey D. Reid, owner the second San Diego station, -TV, ordered WCLE's program authority re- KFSD of WEW St. Louis, Mo., is president of Bar- voked, effective Friday midnight. However, protested the Commission's action and the rington. was the Commission said any action the appeals grant stayed and set for hearing. The Pelican Broadcasting Co. bought KLFY court might take would have precedence affiliation was reaffirmed last October and Lafayette, La., from Camillia Broadcasting it is this action which KFMB -TV is over its [FCC] order. The court's stay of appeal- Co. for $140,000. Pelican owners Howard T. ing in the court. its stay, then, made the Commission's action Tellespen 50 %, and Wright Morrow 22.5%, moot and gave WCLE authority to continue Sitting for the argument were Circuit are stockholders in KTRK -TV Houston, operating until action is taken on the sta- Judges David L. Bazelon, Walter M. Bastian Tex. tion's request for reconsideration of the and George T. Washington. Concord-Kannapolis Broadcasting Co. Wednesday stay order. bought WEGO Concord, N. C., from Cabar- WCLE requested that the court sit en Pittsburgh Uhf -Vhf Competition rus Broadcasting Co. for $102,000. Concord banc (all nine judges) to hear argument for principal Broadcast- Too Much for WENS (TV) There stockholder is Central reconsideration. The Wednesday stay order ing Co., licensee of WCGC Belmont, N. C. -argued a fortnight ago [BT, June 3]- A FOURTH vhf for Pittsburgh will be Ron Litteral Enterprises Inc. bought was by a 2 -1 decision. Chief Judge Henry sought next week by WENS (TV) Pitts- KGKB Tyler, Tex., from Lucille Ross Lan- W. Edgerton and Judge David L. Bazelon burgh, a uhf outlet on ch. 16, which last sing for $150,000. Ron Litteral is sole owner voted for, the stay, while Judge John A. week claimed that its attempt to survive in of the company. Danaher dissented. a predominantly vhf market is econom- In reaffirming its grant to WCLE the ically impossible. Commission last March 22 a FCC Takes Allocation Actions ruled by 5 -2 WENS, which has been an intervenor in vote it did have that not the authority to long standing five- applicant hearing over THE FCC took the following allocations protests consider economic [BT, March 25]. who should get ch. 4, used the latest proce- actions last week: The court is expected to rule this week on dural hearing on that issue as a vehicle to Added ch. 12 to Farmington, N. M., WCLE's petition for reconsideration, and if announce plans for the Pittsburgh market and ch. 10 to Presque Isle, Me. the decision is favorable to WBAC, WCLE which would put an end to "intermixture" Invited comments by July 3 to proposed will be forced off the air pending final de- there. It proposed that WSTV -TV Steuben- rulemaking to substitute ch. 15 for ch. 41 in termination of the case. ville, Ohio, give up ch. 9 and give it to Florence, Ala., by changing channels in WENS in exchange for the latter's ch. 16. Gadsden, Ala., from 15 to 37; in Corinth, WIS -TV Asks Power- Antenna Boost And if that is unacceptable to the FCC, Miss., from 29 to 41; and in Grenada, Miss., WIS -TV Columbia, S. C. last week asked WENS would like to move ch. 6 from from 15 to 44. the FCC to permit it to build a 1,518 foot WJAC -TV Johnstown, Pa., to Pittsburgh, Invited comments by July 3 to further tower and hike its power from 269 kw to replacing it with ch. 8, now used by WGAL- proposed rulemaking to assign ch. 2 to Port- the 316 maximum. If approved, the struc- TV Lancaster, Pa., which then would be as- land, Ore. This conflicts with outstanding ture would be the tallest east of the Missis- signed a uhf frequency. The plan had a rule making proposals to assign ch. 2 to sippi and enable the station to double its further chain reaction involving Erie, Pa., Longview, Wash., or to Vancouver, Wash. class A area and add 8,500 square miles to and Cleveland. Denied a petition to move ch. 5 its total coverage, according to station of- These new suggestions for the Pittsburgh (KNAC -TV) from Fort Smith to Fayette, ficials. The cost of the improvements is es- market were not directly pertinent to the Ark., and to substitute ch. 39 for KNAC- timated at $500,000. hearing where they were voiced. That pro- TV's ch. 5. Page 78 June- 10, 1957 BROADCASTING TELECASTING we deliver

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BROADCASTING TELECASTING Jume 10, 1957 Page 79 PROGRAM SERVICES

makes for a captive audience, he held. A COMMUNITY OPERATORS SEE GOLD package charge frees the watcher for any worthy program being submitted for his IN BRINGING MOVIES TO TV HOMES entertainment, he maintained. Shapp would charge on monthly basis; Leserman, per program The monthly charge is also more eco- nomic, the Philadelphia manufacturer as- Everybody wonders what position AT &T will take in picture serted. The closed circuit tv operation is a flat fee industry, he noted. THE great debate on wired toll tv had its known that they are interested in offering If Bartlesville is opening last Wednesday at a convention of wire lines for the purpose of carrying motion successful, Mr. Shapp said, there would community television operators in Pittsburgh pictures to home viewers [BT, June 3]. In be hundreds and perhaps thousands -and when the curtain came down the Bartlesville, Southwestern Bell is having the of closed circuit wire cable thea- question resolved itself to this: lines built for the Video Independent tres-in communities ranging from 10,000 Will the American public pay for movies Theatres project there. And Pacific Tel. & population to 40,000 population. The re- sults Bartlesville in the home on a bulk basis or on a per - Tel. has acknowledged that it is prepared to of the project will be program basis? furnish wire lines for closed circuit pay tv known in about six months, he estimated, There was no disagreement that subscrip- coverage of major league ball games if, as and if proved out similar systems will be tion tv would be successful. and when major league teams (Brooklyn in operation within 12 -18 months. Nor was there a significant controversy Dodgers, New York Giants) are moved to Mr. Leserman told his audience of ITC's over whether pay tv should be transmitted to the Pacific Coast. experimental pay tv operation, over wire homes via wire or off -the -air. There was agreement between Mr. Shapp lines, in Palm Springs, Calif., four years The debate was between Milton Shapp, and Mr. Leserman that the Bartlesville ex- ago. This was done over an ITC-owned Jerrold Electronics Corp., Philadelphia, periment has" only one purpose: Will the community tv system, using 275 coin -box major maker of community antenna equip- public pay more to watch movies at home devices at a charge of $22.50 per installa- ment, and Carl Leserman, International than it does at the box office under the tion. The community antenna installation Telemeter Corp. They appeared before more marquee of a conventional or drive -in movie charge is $150, plus $7 per month for serv- than 300 community television system op- house? ice. Film prices ranged from 85 cents to erators in convention in Pittsburgh. They also agreed that the answer both to $1.25, and the average family spent $8 per The antenna people, foreseeing a bonanza, the question of payment and of cable sub- month during the seven months the experi- hung on every word. Not only at the scription tv would be settled in the market ment ran, Mr. Leserman explained. There- Wednesday afternoon forensic meeting but place. fore, Mr. Leserman pointed out, ITC's pay in continuous corridor buzz sessions and They even were near unanimity on the tv experience was initially gained from wire hotel suite harangues, the subject of what sticky question of off -the -air pay tv vs. cable operations. has come to be called cable theatre or tele- theatre. Mr. Shapp strongly advocated wire The experience of the motion picture in- tv; Mr. Leserman, movies was uppermost in attendees' minds. although ITC is one of dustry, Mr. Leserman emphasized, is that The conventiop was the sixth of the Na- the advocates of pay tv over broadcast fre- each picture must be paid for individually. quencies, stated either tional Community Television Assn., com- way was acceptable. This is not only important for the consumer, In fact, Mr. prising representatives of more than 500 Leserman announced that he declared, but the producer must receive cable systems which pick up television signals ITC would hold a demonstration of the ITC full income for his picture. from nearby big cities and deliver them via subscription tv system in New York next At one point, Mr. Leserman coaxial cable to subscribers. month -on a cable basis. implied that the monthly payment plan might be con- There was only one disquieting thought Basis of ITC's pay tv system is the use sidered retail block booking among the cable operators: What is AT &T's of a coin -box to collect payment for watching -outlawed by the for position in the potentially golden shower of first run movies or other special programs. Supreme Court distributors in the 1940's. furnishing facilities for wired subscription Other advocates of pay tv (whose major tv operations? emphasis has been on broadcast subscription A key concern of NCTA members was Would Bell companies step in and take tv) are Skiatron Electronics & Tv Corp. and the reported policy of AT &T companies of over the job of serving what may turn out Zenith Radio Co. Skiatron's system proposes refusing in recent months pole rights for new to be a stream of first run and rerun motion the use of an IBM punch card method of or expanding community systems. It was un- pictures to millions of stay-at -home cinema payment; Zenith also has a punch card de- derstood that in several recent instances watchers? What would AT &T do where there vice for payment, although it originally pro- hitherto cooperative Bell companies have re- were existing cable systems -some of them posed using a telephone line for decoding fused to lease poles to community systems. serving more than 50% of the homes in and for billing. their communities? Would telephone com- In toll tv aircasting, each of the three COMMUNITY COMPATIBILITY panies duplicate facilities? Or would they proponents has suggested individual methods AFFINITY of television broadcasters and purchase existing cable lines? of scrambling the signal so it will not be community tv operators was apparent at the The consensus of those worrying about recognizable to nonpayers. Payment methods sixth annual convention of the National the last eventuality was that AT &T would would decode the garbled transmissions. Assn. of Community Tv Assn. in Pittsburgh buy out existing plants at a fair price. Mr. Shapp vigorously defended the use last week. of wire The general view among community sys- as the sole method for transmitting Cable owners heard words of warmth pay tv programs. He declared pay tem operators was that they are in the best that tv from Robert M. Pryor, WCAU -TV Phila- to facilities over the air would fail. position offer transmission to delphia public relations vice president; J. There was a dispute about the those who are going to purvey motion pic- cooperation Jerome Reeves, KDKA -TV Pittsburgh gen- (and events, like of film producers. Mr. Shapp said all tures other "special" sports) but eral manager; and James G. Rogers, KFSD- over wire to homes. one Hollywood studio have consented to TV San Diego (who is an associate of Fox- owners envision a submit feature film product for the Bartles- Some antenna "mar- Wells Company which owns community riage" with local theatrical exhibitors, with ville project; Mr. Leserman questioned this tv systems in Clarksburg, Bluefield and Fair- a financial interest in both exhibition and "whole- hearted" cooperation. mont, W. Va., and Muscle Shoals, Ala.). cable companies. The basic dissent between Mr. Shapp and A number of antenna owners have already Mr. Leserman was whether a monthly They also heard Warren E. Baker, general begun discussions with exhibitor circuits. All charge for a complete package of films and counsel, FCC. thus far have been preliminary, with all other services (sports, music, news, etc.) was Mr. Pryor called for mutual cooperation eyes on Bartlesville, Okla., where the first better than a per-program charge. between tv broadcasters and antenna owners. cable theatre operation is scheduled to start Mr. Shapp declared stoutly for a monthly He said community systems had added 43,- late this summer (see page 82). charge. A per -picture charge, where the 000 homes to the WCAU -TV coverage area. Bell companies have already made it audience has to watch what it pays for, Mr. Reeves listed current programming Page 80 June 10. 1957 BROADCASTING TELECASTING OKLAHOMA CITY WATCHES 3 STATIONS

C KGEO-TV

OKLAHOMA CITY ENID 100,000 WATTS 1356 FT. TOWER

REPRESENTED BY B LA I R fittvt4<< "t ASSOCIATES INC. aBASIC ABC NETWORK

BROADCASTING TELECASTING lune 10, 1957 Page 81 PROGRAM SERVICES trends in tv, including the increase in the use of feature films and in live video; the high BARTLESVILLE GOAL: 3,000 SETS attraction of local home service programs THE GOAL of Video Independent Thea- but surrendered them. It also was an ap- and family type programs. tres Co. in its widely-watched cable theatre plicant for tv outlets in Clovis, N. M.; Elk Mr. Rogers noted that community systems Telemovies project in Bartlesville [BT, City, Okla., and Sioux Falls, S. D., but serve 700,000 homes, with gross revenues Feb. 18, May 20, June 3] is at least 3,000 withdrew when local interests also applied. amounting to between $20 million and $25 subscribers to the $9.50 per month, five - The chain's theatre operations include million yearly. channel service out of an estimated 7,800 230 movie houses, including 80 drive -ins, He viewed the future of cable systems op- homes which will be within reach of the 38 in Oklahoma, Texas and New Mexico. timistically. He said he did not see a great miles of coaxial cable now being strung Video already has non-exclusive, munici- increase in tv stations, satellites, boosters or through the streets of the high income pal franchises to string wire for its Tele- translators which would threaten antenna ($6,000 per year per capita), Oklahoma movies operations in Oklahoma City, Tulsa, service. The community systems have values oil center. Target is date August I. Enid, Ponca City, Ada, Norman, Guthrie, in directions other than in antenna systems, If the Bartlesville project clicks, the same El Reno, Clinton, Stillwater and Miami, Mr. Rogers stated. Among these are such operation immediately will be instituted in all Okla.; Midland, Odessa, Big Springs, developments as cable theatre, education, some 30-odd communities in which Video Lubbock, Pampa and Borger, all Tex., and high fidelity (Trans -Video of Pottsville, Pa., Independent has theatres. Albuquerque, N. M. is adding an fm service to its system, pick- This is the intent of Video Independent, Video's cities with its ing up and feeding to subscribers more than according to Larry Boggs, 35- year -old, ex- move into other entertainment package will take place about 20 fm stations in surrounding areas). In Air Force pilot, who is tv chief of the thea., six months five years, Mr. Rogers observed the invest- tre chain and president of its community after the opening of the Bartles- ville ment value of community systems will have television subsidiary Vumore Co. experiment, Mr. Boggs told BT last week. "We will know by we doubled. Vumore owns and operates antenna sys- then whether The dangers of state public utility regu- tems in Ardmore, Hobart, Okla., and in are on the right track," he said. lation was cited by E. Stratford Smith, gen- Wellington and Childress, Tex. A cable The philosophy of Video, as expressed eral counsel of NCTA. The attacks have company is due to begin operating in Altus, by Mr. Boggs, is this: Motion picture ex- been successfully stopped in California, Okla., in July, and another in Hugo, Okla., hibition is our business. We are not getting Montana and West Virginia, Mr. Smith is under construction. the older (over 35) people into our thea- said, and a primary test case is scheduled Video Independent, successor to the tres. Living today is more home-centered to get underway in Wyoming. He also dis- Griffith Consolidated chain, also owns (there are air conditioners, home freezers, cussed the threat of a copyright infringe- 12.5% of KWTV (TV) Oklahoma City, supermarkets in suburbs, traffic jams, park- ment suit (by Screen Gems), and the still and holds permits for ch. 9 KSPS (TV) ing problems, and tv to keep people at pending complaints at the FCC (by a group Hot Springs, Ark., and ch. 2 KVIT (TV) home). We have the young people and dat- of western telecasters and by Ed Craney, Santa Fe, N. M. At one time Video held ing couples. We need the older group. Well, Montana broadcaster). vhf grants for Lubbock and Midland, Tex., if they are going to stay at home, we are

COMIC BOOK `SELL' IN BARTLESVILLE

/ THIS 15 REAL ENTERTAINMENT, WE SAW A BRAND NEW FULL IT'S THE PERFECT BLENDING LENGTH MOVIE WITHOUT ONE , THIS IS THE BEST OF TELEVISION AND INTERRUPTION FOR A PICTURE I'VE SEEN MOTION PICTURES, COMMERCIAL. THAT '5 IN YEARS. SOMETHING.

}

OFF WITH VOLI WE TOOK THE WHOLE FAMILY TO A I'M DELIGHTED I THOUGHT OF NOW TOMORROWS FIRST RATE SHOW. WE DIDN'T HAVE TAKING TELEMOVIES. IT HAS \ A SCHOOL DAY, TO PAY FOR PARKING OR BABY - ALL OF THE BENEFITS OF 1 SETTERS. IT COSTS A FRACTION are going to be used widely OF SEEING FINE MOTION PICTURES i COMICS WHAT IT WOULD TO GO TO A THEATRE, WITHOUT ANY OF THE in selling the wired toll tv projects in AND WE GET THE KI05 TO RED AT A DRAWBArK5 OF THE REASONABLE HOUR. THEATRE ... AND NO Bartlesville, Okla. But, they will be COMMERCIALS! only one of a dozen different media to promote Telemovies among the 20,000 people of the northeastern Oklahoma area. Promotion includes newspaper ads (full, half and quarter page), radio spots, billboards, direct mail brochures, strips for automobile bumpers, and even a telephone an- swering service. The amount budgeted for this effort was not available,

Page 82 June 10, 1957 BROADCASTING TELECASTING FOR TIME BUYERS too smart not to participate r STAR PERFORMANCE MON. -FRI. 10:00 AM. - Powell, Lupino, Boyer and Ni ven L J

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BROADCASTING TELECASTING JIM(' 10, )957 Page 83 N "Traveling

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INHERENTLY LOW VSWR LOW WIND RESISTANCE The traveling -wave nature of the feed results AND WEATHER PROTECTION in a low VSWR along the antenna. This The smooth cylindrical shape of the antenna characteristic inherently gives the antenna a is ideal for reducing wind load and has high good input VSWR without any compensating structural strength. It is designed to with- or matching devices. The input tee has been stand a wind pressure of 50 psf on flats, or broad -banded to provide a smooth transition 33% on cylindrical surfaces. In addition, the from the transmission line to the antenna. absence of protruding elements minimizes the danger of ice damage. The steel outer con- ALMOST IDEAL VERTICAL PATTERN ductor is hot -dip galvanized for better con- A vertical pattern is obtained which is an ductivity and protection. The inner conductor extremely smooth null -less pattern -see ac- of the antenna is rigidly supported at the companying patterns. This provides the serv- bottom end without having to rely on any ice area at most locations with a uniformly insulator type of support to carry the dead high field strength. Gains from approx. 6 to weight. The pole is designed for tower mount- 20 at VHF high band can be obtained. ing with a buried section extending into the tower. The pole socket carries the dead IMPROVED CIRCULARITY weight of the antenna. Polyethylene slot cov- The individual patterns produced by slot ers are fastened to the pole over every slot. radiators when added in phase quadrature result in an over -all pattern with improved SIMPLIFIED FEED SYSTEM circularity. In addition, there are no external The feed system is completely inside the elements in the field. This design combines antenna, hence any effects on the pattern radiating elements, feed system and antenna have been eliminated. The feed system is a structure in one unit, giving excellent hori- simplified one consisting of a large coax line zontal circularity. and coupling probes.

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BROADCAST AND TELEVISION EQUIPMENT Camden, N. J. BASIC TV- PROGRAM SERVICES going to have to bring our product to them. died and there is a question whether this IN TEXAS It's as simple as that. distributor will feel bound). Mr. Boggs expressed his personal belief In the initial stages, Mr. Boggs said, sep- that Video Independent was on the right arate prints will be required for the wired track. He referred to a U. of Oklahoma pay tv project. There may come a time, Mr. survey in Bartlesville, which indicated that Boggs suggested, when projection in movie the $9.50 per month is three to three -and- houses and to homes may be simulcast. one -half times what Bartlesville families The cables, repeaters, amplifiers, and other now spend on movie -going. distributive gear will amount to a $150,000 Initiálly the Bartlesville operation will be plant, Mr. Boggs explained. The city is a continuous program service comprising: being wired by Vumore under contract to (1) first run features; (2) reruns of feature Southwestern Bell. The fee is cost plus 10 %, films, and (3) a music- news -weather -time it was explained. Vumore is leasing cable program. To be added later is a back- from Southwestern Bell for $1,000 per year ground music service and a live video serv- per mile, on a five -year term. Drop -offs from ice. the trunk cable to individual subscribers will THE STATIONS' KDUB MARKET PAS The first -run service will be operated ex- be handled by Vumore itself, at an estimated actly like a theatre policy, Mr. Boggs FOURTH IN POPULATION,RETAILSALES cost of $25 per drop-off. There will be no stated. There will be three changes a week installation charge to the customer, Mr. FUYIN6 POWER AND SETCOUNT! (Sun.- Mon. -Tue.; Wed.-Thur.; Fri.-Sat.). Boggs emphasized, and neither will there Reruns will be offered on a staggered basis be any term to the $9.50 monthly charge. so the opportunity to see a desired film will Subscribers will be provided with a be widespread. The music- news -weather- switch on the rear of their tv sets. One time program will use tapes, recordings, a position will permit off-air pickups from "TelePrompTer type" news chart. The daily Tulsa video stations; second position will programs will begin at noon and run until be for cable pickups. 11 p.m. There will be no commercials on the Collier film services, Mr. Boggs declared cate- Examiner Favors gorically. There will be advertising on the Over AT &T to Build Relay third program and, when it is inaugurated, COLLIER ELECTRIC Co. was favored on the fifth, live video service. over American Telephone & Telegraph Co. The movie chain has taken its 800 -seat, last week by an FCC examiner for a con- 20-year-old downtown Lyric Theatre - struction permit to build a point-to-point tv which was remodeled only last year -and microwave relay system to feed three com- TWS MICRO-WAVE NETWORK PROVIDES is turning it into a film origination center munity antenna systems. Hearing Examiner for the Telemovies operation. Jay A. Kyle issued the initial decision rec- A SIMULTANEOUS PICTURE OVER AN It is spending $90,000 on work, this in- ommending a grant to Collier to relay off - AREA EQUAL IN SIZE TO 114E STATE chiding equipment due July 15 from Gen- the -air signals of the three Denver stations eral Precision Labs. The equipment will in- OF OHIO/ MAINE OR PENNSYLVANIA! to Sterling, Colo., and Sidney and Kimball, clude two 35mm film camera chains, a Neb. spare film camera, and one Vidicon field - will the camera. Collier's proposed service pick signals off-the -air at Fort Morgan, Colo., STATION I POPULATION FAMILIES GPL has worked out a system for pre- and terminate at Kimball, with drop -out fa- senting Cinemascope and other large screen cilities in Sterling and Sidney. KDUB -1V 645,100 180,400 picture methods on the tv screen in standard KPAR -TV 274,400 79,400 4:3 aspect ratio without distortion, Mr. Collier owns and operates community antenna systems in Sterling and Sidney. Sid- KEDY -TV 777,800 78,700 Boggs said. ney, population 9,500, has 1,050 subscribers TOTAL 1,191,300 338,300 The Lyric use will still leave Video with two conventional and two drive -ins in the to Collier's antenna system. Sterling, popu- Bartlesville area. lation 12,000, claims 2,100 subscribers. The choice of Bartlesville was dictated Sterling is 125 miles northeast of Denver 741 I by two considerations: People have choice and Sidney and Kimball are in neighboring !1&...4tfr of three tv services (Tulsa- Muskogee), southwestern Nebraska. William H. Harri- have only one theatre chain in the com- son has applied to the city council of Kim- YOUR BRAN H AM MAN HAS TN E DETAIIS munity (Video owns all movie houses). ball for a franchise to operate a community The present Video Independent chain was antenna system in that city. Mr. Harrison K D U B,- TV formed in 1950 when the interests of the claims there are 800 to 1,200 potential sub- L U B B O C K , T E X A S Griffith family were purchased by a group scribers in the city of 6,000. headed by the then chain's general counsel, Mr. Harrison is negotiating with Collier K P A R- T V Henry S. Griffin. Vumore was established in to furnish microwave service for his antenna ABILENE-SWEETWATER, TEXAS 1952 to provide community tv service in system in Kimball. This would provide Col- Ardmore. lier with three customers for its proposed KEDY -TV Mr. Boggs, a U. of Oklahoma engineering service. BIG SPRING, TEXAS graduate, was a commercial pilot and during AT &T, which planned use of Collier's World War II served in the Air Transport facilities and the same sites, was found to Command, flying the Miami, Fla.-Karachi, have no agreement with Collier for the use Pakistan 30° parallel course. After war serv- of these facilities. The decision stated that at ice he joined Griffith Consolidated and by the time of the hearing the AT &T had 1952 was manager of Video's four conven- neither existing nor proposed customers in tional and two drive -ins in Ardmore. any of the three cities. Collier's charges for The Messrs. Griffin and Boggs saw all a>DUB the three proposed users will be $5,175 per stations major producer executives in New York in November 1956. All agreed to cooperate month, AT &T's were noted at $5,530, with in the projected Bartlesville operation, Mr. a contingent termination charge of $86,750 Boggs declared (although one executive has for less than three years service. Page 86 June 10, 1957 BROADCASTING TELECASTING "Season's Greetings "to Bob --.

..a DETROIT 31. MICHIGAN

EDWIN K. WHEELER GENEOL MANAGER

Mr. Robert W. Sarnoff President National Broadcasting Company 30 Rockefeller Plaza New York 20, New York

Dear Bob:

Before the 1956 -57 season comes to a close I'd like to pass along a few words of praise and gratitude to you and your entire network staff.

You know enough about station men to realize that the surest way to an affiliate's affection is with new business. And this season's sensa- tional upsurge in NBC daytime ratings brought us more than our share of new advertisers and new revenue. So, many thanks for this.

Nighttime were running a strong race against CBS and broadening our already substantial margin over ABC. (April ARB gave WWJ -TV five of the Top Ten.) The development of Steve Allen and Tennessee Ernie as hit shows...the great and continuing success of Perry Como, Bob Hope and Dinah Shore...the emergence of "21" as the year's biggest news- making show...Wells Fargo's quick bounce into the big time...real accomplishments like these have done much to strengthen the position C of the NBC network -- and the NBC affiliates.

Were all looking forward with enthusiasm toward NBC's great fall schedule but meanwhile I thought you might like to have this vote of confidence for a job so well done in 1956 -57.

Cordially,

Edwin K. Wheeler

FKl4/BRIc

OWNED AND OPERATED BY THE DETROIT NEWS

BROADCASTING TELECASTING June 10, 1957 Page 87 ...an impressive documentary -in -sound - so im- pressive, in fact, that CBS rushed to rebroadcast this week the suspenseful full -hour reconstruc- ...a fascinating and, tion of how Columbia Lecturer Jesus de Galindez, a Basque, was kidnaped from Manhattan... at times, terrifying NI documentary... radio journalism of uncommon merit.

HARRIET VAN HORNE. T N. Y. WORLD TELEGRAM & SUN EXCITING An expertly assembled radio AS AN documentary... ALFRED an intriguing 1 ...a remarkable hour of radio... documentary... HITCHCOCK DICK KLEINER. N.Y. WORLD- TELEGRAM A SUN MOVIE... T RADIO AT ITS BEST...... a tightly knit program chock full of information with the overall impact of a sledgehammer...the network deserves immense credit for laying out the entire story in all its de- tails and with all its "it can happen here" impact. T

...excellent CBS Radio documentary...

BERNIE HARRISON. WASHINGTON. O. C. . EVENING STAR

CBS RADIO REPEATS -THE GAUNDEZ- MURPHY CASE ".,.IN RESPONSE TO NUMEROUS REQUESTS FROM LISTENERS...

TED NELSON. BROOKLYN DAILY ... A RADIO EVENT T THAT SHOULD TAKE VIEWERS AWAY ...admirable depth...

STURGIS HEDRICK. BUFFALO NEWS FROM TV SETS .. . MARIE TORRE. N. Y. HERALD TRIBUNE T T ...A distinguished piece ...BOMBSHELL... WALTER WINCNELL of journalism, the finest radio program of its l

kind in years. ...CBS Radio presented

WALTER HAWVER, ALBANY, N.Y.. KNICKERBOCKER NEWS a dramatic combination of evidence that built an even stronger case. T ...A ROUNDED ACCOUNT OF A STORY NEW YORK TIMES THAT HAS HITHERTO BEEN TOLD ONLY PIECEMEAL... SUCCEEDED ADMIRABLY...

NEW YORK POST

... RESOUNDING HIT...... a documentary of incisive interest SID SHALIT. N.Y. DAILY NEWS ...demonstrated the unique ability of radio to present timely provocative T content. Its total impact provided an arresting broadcast. SID SHALIT. N.Y. DAILY NEWS

...PROVED ONCE AGAIN THAT RADIO HAS AN UNMATCHED

"By popular demand" IMMEDIACY, A CAPABILITY OF TRANSMITTING THE DRAMATIC is a loosely used term UNADORNED BY FRILLS AND HOKUM... in broadcasting, but it actually applies to the rebroadcast of Ed Murrow's one -hour CBS ... brilliant documentary If you are Radio documentary. broadcast... Few in network radio, listeners will forget that and you should be, MARIE TORRE, N.Y. HERALD TRIBUNE voice of Murphy's there's only one place fiancee, Sally Caire for real influence. POST ...devastating... CBS Radio NEW YORK POST Network PROGRAM SERVICES

WOMEN'S CLUBS AND PAY TV: echoed Mr. Hausman's position. Said she: "This is what I have been looking for for ARE THEY FOR IT OR AGAINST IT? one solid year. Until it became policy, through a resolution such as the one passed WHEN 3,000 delegates to the General Fed- After the passage, Mr. Leitzell stated he today, I did not have the authority to speak eration of Women's Clubs national conven- was "very pleased and not surprised" by the in the name of the federation in favor of tion assembled in Asheville, N. C., last changed measure, saying that the federation free television, and against pay television. I week, they had before them a resolution op- had not had all the facts in preparing the now have the carried posing pay tv service. Whether or not they original measure. Later, Louis Hausman, authority-completely out and understood by the president -Mrs. passed such a resolution remained a moot vice president in charge of advertising for R. I. C. Prout -and the policy committee point when the voting was over, depending CBS Radio, took a different stand. Said he: - to openly fight for free television and against apparently on how you look at it. "The resolution , as amplified by Mrs. ... any encroachment upon it. Contrary to the Proponents of subscription tv, notably Ritchie, chairman of the policy committee impression which some proposers of pay Zenith, think the GFWC backed down on [Mrs. Horace B. Ritchie of Athens, Ga.], is television have sought, to establish, the sub- its original resolution in substituting one a broadening of the position of the GFWC stitute resolution, as passed, is a strengthen- which does not mention pay tv at all. Op- in favor of free television, as we know it ing and broadening of the original resolu- ponents, notably CBS, say it makes the today, to all the people. It is a broadening tion. This was amply covered by Mrs. women's position against pay tv even strong- of the original resolution inasmuch as it em- Horace B. Ritchie, chairman of the policy er. Both their positions revolve about the powers GFWC members to testify in ad- committee, who in working out the sub- following paragraphs. ministrative or legislative hearings in all stitute resolution with the policy committee The original resolution: matters, including pay television, which may sought to create one which would stand for "WHEREAS the General Federation of threaten or reduce the amount of free tele- many years and be broad Women's Clubs declares its support of free vision people now receive. As such, I believe enough to insure as opposed to pay tv service and expresses it to be a large victory for 40,000,000 tele- 'the maintenance of free television service its conviction that no charge direct or in- vision set owners." as it now exists for the benefit of all the peo- direct from any source whatever should be Mrs. Samuel J. McCartney, chairman of ple against any diminution of service, from imposed on the general public for the privi- GFWC's department of communications, any source or from any direction'." lege of viewing tv programs on sets limited in the home, therefore, resolved, that [the GFWC] urges inaction of legislation by the SNI -DODGERS PAY TV TIE -UP SEEN Congress of the United States which will THERE is a "fourth tv network" that has high since the various agencies leased them declare unlawful the transmission of pro- been operating quietly but efficiently for the for a short term at sporadic intervals grams in such a manner as to restrict within past 15 months. Its activities were spotlighted throughout the baseball season. the home the viewing thereof to those sets last week when reports circulated that Sports Under his operation, he explained, he only upon which a charge of some kind is Network Inc. may play a significant role in assumes responsibility for the overall ar- made." the Brooklyn Dodgers pay television plans rangements for the telecasts. By pooling the The substituted, and subsequently passed, if and when the proposed move of the base- requirements of the numerous agencies resolution: ball club to Los Angeles becomes a fait ac- involved in remote telecasts, he said, he "WHEREAS the consideration of the best compli. arranges for long -term leasing of cable facil- interests of the greatest number of people Since early in 1957, when Richard Bailey ities for AT &T, resulting in substantial sav- has always been of paramount importance resigned as network coordinator for ABC ing. He relieves the agencies, too, of much to [the GFWC] and whereas tv vitally af- to form SNI, the network has grown to the of the paper work and other services (such fects the interests of all the general public, point that -outside of the three major tv as clerical), amounting to about $50,000 therefore, resolved, that [the GFWC] urges networks-it is the American Telephone & a year. Telegraph the Congress of the United States and /or Co.'s largest customer for cable Mr. Bailey's company sets up out-of-town facilities, with about governmental agencies when evaluating and expenditures of $2 coverage of baseball games on both radio million a year. licensing any development in the use of tv and tv. Of the 16 major league teams, he to keep in the forefront of their thinking the Over the past year, Mr. Bailey has oper- explained, Sports Network Inc. holds con- necessity of assuring a freedom of choice in ated Sports Network Inc. with a minimum of tracts with all clubs except the Kansas City the selection of programs while at the same promotion and publicity. An indication of Athletics, Milwaukee Braves, New York time insuring the maintenance of free tv the scope of his activity was revealed only Giants, Chicago White Sox and Chicago service as it now exists and further improve- when reports circulated about the Brooklyn Cubs, which either do not permit telecasts ment of such tv service for all our people." Dodgers' affinity for pay tv and SM was of any of their games or do not allow their At least four days of politicking stood be- mentioned as a possible collaborator. In an away contests to be shown. This year SNI interview tween the original and the substitute resolu- with BT last week in New York, has a total of about 60 tv stations and about tion. A four -strong Zenith party headed by Mr. Bailey pointed out that as of now, there 200 radio stations carrying descriptions of Ted Leitzell, director of public relations, are "still too many 'ifs' and 'buts' about the various games, with telecasts and broadcasts arrived in Asheville on Saturday, June 1. Dodger project," but confirmed he had been fed back to the home and nearby cities via approached The group included former FCC Comr. about supplying production for regional networks. Total number of base- Frieda B. Hennock, retained by Zenith at- Dodger pay tv telecasts. He believes no de- ball games for which SNI has arranged torneys Pierson & Ball, and two of Mr. cision will be made on this phase of the coverage this season amounts to more than Leitzell's assistants. CBS was to have been much- discussed Dodger gambit until Octo- 400 on tv and 1,500 on radio. represented at a special Tuesday breakfast ber. session by Vice President Richard Salant, Sports Network Inc. was formed by Mr. Brisk Business Tempo but plane trouble prevented his making it. Bailey to fulfill a need he says he recognized Last fall and winter, SNI set up a net- His prepared text was presented by Murray during his tenure at ABC: the centralization work of 34 tv stations to carry Big Ten Martin of Communications Counsellors, of the varied operations required in the basketball games and also arranged a lineup which handles CBS public relations. remote telecasts of major league baseball of 50 stations for the Cleveland Browns After the breakfast meeting, at which games which had expanded in recent years. football games. This year the Miss Hennock declared she had joined the He observed that in the past, an advertising company has Zenith camp in order to break up the "CBS- agency had to arrange for leasing of cable handled arrangements for the Monday night NBC -ABC monopoly," the federation's pol- facilities, hiring of remote crews, clearance telecasts of boxing matches from St. Ni- icy committee held an all-day session to re- of time with stations, hiring of production cholas Arena in New York, carried in the draft the resolution. It was passed by voice personnel and other services. Mr. Bailey general area of the baseball schedule, on 25 vote Wednesday. pointed out that cable costs particularly were stations. The company also has provided Page 90 June 10, 1957 BROADCASTING TELECASTING telecasts of wrestling matches from Wash-

AMERICAN ington and Baltimore and horse racing from STOCK LAVA ELCH ROE New York and New Jersey tracks. PHILIP MORRIS with MARL ORO As the major tv networks, Mr. Bai- CENERAE CAMAY AL ELECTRIC ley said, SNI bills the advertising agencies GE MOTORS representing the sponsors of the programs. EA TMA U OSAR S STEEL He has worked closely on various sports LUSTRE CREME telecasts with such agencies as Gardner Adv. :ATE SOAP . (Anheuser- TOI DODGE Busch), BBDO (Schaefer beer HIT PARADE and Lucky Strike cigarettes), J. Walter

Thompson Co. (Ford dealers), N. W. Ayer RDA. (Atlantic Refining), Stockton, West, Burk- hart (Hudepohl Brewing), Lang, Fisher & ME U.S. STEEL CURE Stashower, and others. He credits Tom PRODUCTS Vilante of BBDO and Harry Renfro of

D'Arcy Adv. with playing an important role OLD GOLD in convincing major league club owners of CONOCO the soundness of the SNI concept during its formative days. PABST LUX Mr. Bailey declined to discuss "at this CHRYSLER time" a possible working arrangement with BURG ERMEISTER RONSOH Sylvester L. (Pat) Weaver Jr., who has been establishing a so-called "baby" tv net- PILLSBURY CO. SOUP work. (A spokesman for Mr. Weaver later CAMPBELL confirmed that negotiations currently are in FOREMOST progress on a group of sports programs.) DAIRIES It is believed that such an association would be mutually advantageous, since SNI is op- LUX LIQUID erating in the same general area of the East and the Midwest which Mr. Weaver's group plans to serve. It was reported that the CHEVROL association would effect a savings in facil- DE SOTO ities costs, particularly because Mr. Bailey will require facilities largely in the spring and summer and Mr. Weaver will need them substantially in the fall and winter. For the future, Mr. Bailey is considering BREAD the establishment of a special events service to both radio and tv stations. He believes there is a market for such programming to independent stations and already has had experience in this area: It was Sports Net- work Inc. that recently arranged for radio coverage of the Beck (Senate) hearings to a group of West Coast stations including KHOL Seattle. Our record is spotty... Mr. Bailey was associated with NBC be- fore he went to ABC in 1942. He held various programming and administrative and we're proud of it! posts at ABC, and as network coordinator became involved in various facets of net- work operations. This background, he said, Sure we're proud! For over 10 years, clients have been telling us we has been "mighty valuable since I decided make the best TV commercials in the whole wide world ... they say to become a network operator of sorts my- there's no substitute for experience! self." We take our pride in stride. After all, we do have the facilities of an ITV Bids $5 Million entire movie -making city behind us - plus a complete staff that's For Dodgers, Giants Tv skilled in the very special requirements of television. ITV Inc., New York, a closed-circuit tv. For high professional quality, for technical excellence and the most company, last Wednesday offered to pay the on the screen for your dollar, check with Universal- International. Brooklyn Dodgers and New York Giants $5 million each per year for the rights to tele- cast their games if the two baseball clubs UNIVERSAL PICTURES TELEVISION DEPARTMENT remain in New York. Max Kantor, ITV president, said he is New York Office -445 Park Avenue interested in buying the rights to the New Telephone: PLaza9.8000 York Yankee games also for a comparable Hollywood Office- Universal Studio, Universal City figure. He told a news conference that a George Bole in Charge of Production ul four -man syndicate he would not identify Telephone: STanley 7-1211 was prepared to back this undertaking. FOR THE Under Mr. Kantor's plan, the games would Write for free illustrated brochure. PROFESSIONAL TOUCH be telecast over closed- circuit by means of coaxial cables installed by the New York Telephone Co. to subscribers in hotels, apart -

BROADCASTING TELECASTING Jute IO, 1957 Page 91 PROGRAM SERVICES PERSONNEL RELATIONS ment houses and bars and, eventually, pri- L. A. Local 47 Files or remain non -union, the examiner held. vate homes. A spokesman for the New York His report showed that gross revenue of Telephone Co. said that such a system is Transcriptions Suit WCKT -WCKR operations exceeded $1 1 the time of NLRB's technically feasible in a city like New York, THE rebelling Hollywood musicians filed million from Aug. to where miles of such cable already have been another suit last week against the American hearing last March 19 -20. laid to service television studios. Federation of Musicians, asking damages of Mr. Kantor said he had made the offer $2,270,000 and an injunction against the Tower Advises: Don't Club to the ball clubs in telegrams sent on Mon- AFM and more than 60 companies engaged Unions While They're Down day to Walter F. O'Malley, president of in the production of transcriptions of radio MANAGEMENT should not use revelations the Dodgers, and Horace C. Stoneham, shows, jingles and spot announcements for president of the Giants. He decided to of corruption in the labor movement "as a use on both radio and tv. CBS and NBC club either at the bargaining table or in the make the offer public, Mr. Kantor added, were among the defendants. because he had received no response from halls of the legislature," Charles H. Tower, The action is the fourth taken by the NARTB employer -employe manager, said the club presidents. valid- Hollywood musicians to challenge the Tuesday in a talk to a group of Cleveland Mr. Kantor's offer followed reports that ity of the Music Performance Trust Fund broadcasters. both the Giants and the Dodgers have been which the complaint maintains requires pro- Mr. Tower told the informal session that negotiating with Skiatron Tv Inc., a pay -as- ducers of transcriptions, jingles and spot management "should forego strategic retalia- you -see tv company, for the sale of tele- announcements to make re -use payments to tion against unions, concentrating instead on vision rights for $2 million each per year. the fund for re -use of a transcription orig- constructive measures which will, through Mr. O'Malley has claimed that his talks with inally produced for one sponsor in connec- the imposition of procedural control, reduce Skiatron have been concerned exclusively tion with the program of another. with New York telecasts. the possibility of wrongdoing." He said man- Unlike previous actions, this suit seeks agement "has a real stake in stable, dem- Coincidentally with this development, Look money judgments directly against CBS and ocratic unions as well as in honest and intel- magazine last week released the results of NBC. Damages claimed against CBS are ligent union leadership." nationwide study which indicates that "if a $80,000, representing payments made in Recent wounds received by the labor the Dodgers and the Giants submit to the connection with Gunsmoke and the Jack movement, partially self- inflicted, will not lure of toll tv on the West Coast, chances Benny show radio programs and $40,000 cause its premature death, he said. Unions are they will be able to attract very sub- against NBC for payments made in con- taken as a group make up a social institu- stantial paying audiences." Look's conclu- nection with the Dragnet radio show. tion which "fills a legitimate social and eco- sion, based on a study conducted by Alfred It is charged that in violation of existing nomic need," he said. Politz Research Inc., New York, depended agreements requiring re -use payments to the As to union responsibility, Mr. Tower largely on the answer by respondents to performing musicians in these shows CBS cited two broadcasting jurisdictional a question on paying to watch a World areas- and NBC contracted with the AFM to re- strife and technological Series on television. According to the study change -that call use the programs for other sponsors, the re- more 35.6 million people (27.9 %) would be for statesmanship and courage on the use payments going into the trust fund. the unions. willing to pay 25 cents to watch a World part of Jurisdictional disputes Complaint was filed in the Los Angeles which lead to Series game on pay tv; 32.4 million (25.4 %) refusal to perform assigned superior court by attorneys Harold A. jobs are indefensible, he said, injuring the would be willing to pay 50 cents and 25.3 Fendler and Daniel A. Weber. million (19.9 %) would be willing to pay employer and depriving the public of serv- ice. time has $1. When price is not a consideration, the "The come for responsible Rules IBEW study shows that 53.2 million people NLRB Examiner union leadership to take protective steps to (41.7%) would be interested in watching a Illegal in WCKT (TV) Picketing eliminate the abuse," he claimed. World Series game on tv. Discussing improved technology, which MEMBERS of International Brotherhood he called "the essence of America's indus- Others Are Interested of Electrical Workers violated the National trial development and cornerstone of our Labor Relations Act when they picketed There were reports that the Milwaukee economy of abundance," he predicted an three remote pickup points at which WCKT Braves National League baseball club had even faster tempo of change in broadcasting (TV) Miami, Fla., had arranged broadcasts, tv interests in recent in the five years ahead. He added, "Where been approached by toll National Labor Relations Braves tele- a trial examiner of loss of jobs or rearrangement of assignments weeks for potential rights to Board ruled Saturday. publicity di- is involved, the problems of adjustment are casts, but Donald Davidson, The union's Miami local was ordered to said had no difficult for both management and labor, but rector, declined comment. He he cease picketing activities that occurred Oct. that any the answer lies in cooperative effort to work knowledge of any overtures and 30, 1956, at the Fontainebleau Hotel, Nov. statement would have to come from the out a smooth transition, not in a militant 16 at the Thunderbird Motel and Jan. 11 which accompanied campaign of opposition." Braves' management, at Hialeah race track. the team to New York Thursday. David London, NLRB trial examiner, Hollywood CBS Office Workers Ever since the Braves moved from Boston held the picketing was illegal since the board a few years ago, the club's management has had not certified the union as represent- Reject OEIU in NLRB Balloting pursued a non -tv policy. Permitting only ative of WCKT employes. The picketing CBS office employes in Hollywood, by a regional radio coverage. Whether the Braves' had induced employes working at the three vote of 185 to 136, have voted out Local management is receptive to pay tv is not business places to strike or refuse to work, 174 of the Office Employes International known. it was held. Union which had represented them in nego- Meanwhile, in Chicago Philip K. Wrigley, The examiner found that the Hialeah tiations with management for the past 10 owner of the Cubs, has officially denied he picketing forced cancellation of three tele- years. An election was held by National consented to the Brooklyn Dodgers' pur- casts of races on three dates. The U. S. Labor Relations Board in response to a chase of the Cubs' Los Angeles franchise so District Court on Jan. 28 enjoined the union petition signed by more than 30% of the that the way would be paved for the Skiatron from Hialeah picketing. The examiner found employes asking for the opportunity to with- overtures. He branded such an assumption the Hialeah work stoppage was due to the draw from OEIU the authority to act as as "irresponsible." concerted activity of union members and bargaining agent for the group any longer. Earl Hilligan, press director for the Ameri- not their individual action as claimed by A merit committee of the CBS white collar can League in Chicago, said he has no the union. workers, headed by Anthony Georgilas, will knowledge of any overtures to any of its WCKT and its affiliated radio station, call a general meeting of all eligible em- teams. WCKR, took the air last summer. They ployes to determine what type of representa- The league maintains its own radio-tv declined to negotiate formally with IBEW tion is desired to replace that previously department, which would be involved in any until employes had voted on whether they provided by OEIU, Mr. Georgilas said discussions if they were held, he said. wanted to join IBEW, join some other union Tuesday, following the election. Page 92 June 10, 1957 BROADCASTING TELECASTING MANUFACTURING

sonalities like Vaughn Monroe and Helen RCA: `COLOR CARNIVAL' A SUCCESS O'Connell. Officials exude confidence after Milwaukee promotion Mr. Bennett said the Milwaukee cam- paign proved that "(1) public interest in Exhaustive color tv drive set to begin in September color television is higher than ever; (2) OVERCOMING dealer apathy and not to buy color now in large volume." He said color is priced right for large -volume sales; consumer resistance is the biggest problem the five -week test produced these results: (3) the public will buy color when it is in making color television set sales, RCA Sales of color tv sets shot up from an properly exposed, promoted and demon- executives related Wednesday in Milwaukee average of 12 a week before the campaign strated, and (4) dealers are not apathetic but at the close of the five -week "Color Carni- to 106 a week -an increase of 783 %. enthusiastic about color once you tell them val" promotion there. Fully 70% of the sales were for the your story with sound reason, they under- RCA said its test -which cost "less than more expensive models, rather than the stand the economics of higher per -unit profit $100,000" and sold 500 -600 sets to con- lowest priced $495 set. and they discover the sets actually sell." sumers- exploded "myths" that the public Home demonstrations resulted in sales He emphasized the test "exploded one of is reluctant to buy because of high price, in two out of three cases, as compared with the biggest fallacies of the whole color tv frequent servicing and difficult tuning. an average for the home appliance field of business-that the sets are priced beyond Claiming the Milwaukee promotion was about one out of three. reach. Seven out of the ten people who a major merchandising success as well as a More than 85% of the 67 television bought color sets passed up the $495 model sales technique proving ground, RCA said dealers in the city cooperated "wholeheart- in favor of higher priced sets ranging up it immediately will begin "interim" pro- edly" in the campaign. to $850. Dealers found that once they took motions in major markets throughout the "The Milwaukee test," Mr. Bennett said, the time and trouble to explain why color U. S., using the techniques proved best in "was an overwhelming success, surpassing sets are more expensive than black -and- Milwaukee. Starting in September, the man- even our most optimistic hopes. We have white, because of the more complicated ufacturer will unleash its most exhaustive every confidence that when merchandising circuits and the expensive color tube and so price a color campaign to date on a national scale. techniques proven in Milwaukee are ex- forth, became secondary factor." "Come hell or high water, we are going tended to other market areas, we can look In exploding the myths of frequent ser- to get color off the ground, no matter what forward to a sharp upsurge of color tv vicing and difficult tuning, Mr. Seidel noted the cost," Robert A. Seidel, RCA executive sales nationally." that RCA Service Co. for 14 months has vice president, consumer products, told During the Milwaukee campaign, RCA made calls on purchasers of RCA color newsmen. "In Milwaukee, we got a blank made intensive use of a wide range of pro- sets and at least 85% reported "they are check. We have a management that has motion techniques including radio, tv and completely satisfied" with only 6 -8% re- confidence in its people." newspaper advertising, tie -ins with local in- porting they didn't know how to tune the Martin F. Bennett, RCA vice president, dustries, sales training programs, telephone set properly. merchandising, said Milwaukee "demon- and door -to -door solicitations, home demon- Mr. Bennett pointed out several obstacles strated conclusively that the public is ready strations and special appearances by tv per- were faced in the test which accentuate the

iV im, FhaH.o -tke big. *mid- Ili Best to-caf, ptc8gcawx4 Basic NBC-TV *Rate,

Paul H. Raymer Co., National Representative re.`} O 0

BROADCASTING TELECASTING June 10, 1957 Page 93 MANUFACTURING

success of the results. "May is generally some 700 radio spots and 50 to 60 tv spots a slack month for home appliances," he during May on Milwaukee stations, plus TV SATURATION said, "a month when dealers are liquidating newspaper display ads, some in color. merchandise to get ready for their new lines; TV set saturation of 97.2% in the The RCA executives paid high tribute to another is that business in Milwaukee has "greater Milwaukee area" is noted by Walter Damm, vice president and general been off slightly. During the week ending the 1957 Consumer Analysis, newly manager of the Milwaukee Journal -owned May 25, for instance, while department published by the Milwaukee Journal, WTMJ -TV there, NBC affiliate, which has stores nationally dropped 1% below the owner of WTMJ -TV there. With a pioneered in local live color originations and comparable week last year, sales in Milwau- total population of 1,128,100 making maintained an extensive color schedule dur- kee were off as much as 4 %." up 314,000 homes, tv households were ing both daytime and evening hours. He admitted RCA put quite a bit of totaled at 305,918. Of the latter, 45,- Mr. Damm said WTMJ -TV counted 3,300 money into the Milwaukee campaign but 951 households reported more than color sets in its entire service area before the it will "be less than $100,000." Milwaukee one tv set. Color sets in the greater campaign. He related it costs only $12 was a proving ground to learn the right tech- Milwaukee area were counted as 1,836 more per hour to program color than mono- niques of color merchandising, not merely units or 0.6% of all tv sets. The news- chrome and this extra cost is not charged a sales drive, he explained. Money spent was paper stopped counting radio homes to advertisers. within the "framework" of the corporation's in 1949 because of saturation. WTMJ- Mr. Taylor said he counted 258 hours of total budget, Mr. Bennett said, although TV claims a total coverage area of color programming by three of the four some extra funds might be diverted from 781,222 sets. local tv stations during May, with WTMJ- other divisions to pay the tab. He said cost TV airing the major proportion. was held down by omitting one stunt-sky- On the subject of dealer apathy to color, writing, in three colors -which would have tion has boosted monochrome sales gen Mr. Bennett noted that a national study been a $21,000 item. erally, throughout the country, allaying an showed that 73% of those who purchased J. A. Taylor Jr., president of Taylor Elec- other common fear of the dealer. color tv sets "had to ask the dealer to see tric Co., area independent distributor for Mr. Seidel also noted that this fall "five color." Helping to cover this problem in Mil- RCA, said, "We have had continually in- major manufacturing competitors of RCA waukee was some 250 sales and service creasing sales of color sets right from the are planning big pushes of color and two of clinics conducted by RCA and Taylor Elec- start when -they went on the market. But them had observers here in Milwaukee dur- tric. color sales now 300 -400% over what ing our test." All RCA to are spokesmen refused WTMJ -TV reported it telecast about 15 identify the confirm they were before the campaign." five-except to that hours of color weekly on a regular basis Mr. Taylor observed that black -and -white General Electric was not one of them- prior to the Color Carnival and during the sales during when the list was non- May "increased 50% more than cited. The reason for campaign upped its weekly quota to 25 May last year" and attributed this boost disclosure, they said, was to protect custom- hours, including an additional seven hours RCA largely to the color promotion. ers of the color tube. live. The station will retain about two hours Mr. Seidel interposed that color promo- The Color Carnival advertising included of the added schedule from here on, it said. Among major show sponsors on WTMJ- TV, whose commercials were color, were Standard Oil, Ed Schuster & Son (Milwau- kee department store), the Jos. Schlitz Brew- ing Co., Gallagher -Butternut Coffee and the Sunray Oil Co. Among major sponsors whose commercials were telecast in color within participating programs were Corn Products Refining Co. (Nu- Soft), T. C. Esser Co. (paint and related products, Proc- ter & Gambel, Hill Bros., General Foods, J. L. Read Sales (salad dressings and canned potato salads), Kellogg Co. and Carter Prod- ucts Inc. Schuster, making its first venture into color with an hour -long fashion show, ex- pressed particular satisfaction over both the effect of the show and the sales results of the color advertising, WTMJ said. Numerous sponsors of food products, as advertised on What's New in the Kitchen, also have ex- pressed satisfaction at the greater sales pos- sibilities resulting from color commercials, the station said. WITI -TV, independent using DuMont's Vitascan color system, reported 40 hours of color during May (80% live) but now is using about six and a half hours weekly, of which four hours is live. CBS -owned WXIX (TV) carries network color shows but is not equipped to originate color locally.

If you want to "beef up" a campaign in ABC -TV- affiliated WISN -TV presently is mid -Ohio, cut yourself a piece of Pulse - installing slide and film color equipment in its inspected, prime cut, Grade "A." (We're first in any Monday-Through-Friday quar- new $1.25 million combined radio -tv facility ter hour you want to name, day and /or now under construction and will transmit night.) Ask John Blair. slide and film color when the building is WBNS RADIO completed in the fall. It will be able to trans- mit network color. ABC -TV is planning COLUMBUS, OHIO color for next year, WISN -TV said. Page 94 June 10, 1957 BROADCASTING TELECASTING RCA Unveils New Line Of Radio, Tv Products RCA last Tuesday pulled the wraps off its 1957 -58 line of radios, phonographs, com- bination consoles, tape recorders and tv sets, and at the same time announced its inten- tion to capitalize on the quality of German - made radios and double its current produc- tion of stereophonic tape recordings. All this took place last Tuesday at the RCA Victor consumer products distributors' meeting at the Hotel New Yorker in Man- hattan. This was the first of three such meeting- previews scheduled the past week. On Thursday, RCA dealers and distribu- tors in the midwest sales area were present at a Chicago unveiling, and west coast rep- resentatives of RCA are to see the 1957 -58 line today (Monday) and tomorrow in San Francisco. RCA will be stressing stereophonic sound systems in its summer -fall campaign, with great emphasis being placed on the com- se `T. 2000 Mc pany's Mark 1 -XI line of radio-phonograph combination sets (see page 93). At the same time, visitors at the three meetings were and will be exposed to what the firm calls "a completely new line of RCA Vic- tor black- and -white tv receivers . . . fea- turing ... some of the most important styl- ing and engineering innovations in tv his- Largest Supplier of Parabolic Antenna Systems for Microwave tory." Among the new styles: sets with the Communication Services throughout the World picture tubes completely enclosed in the cabinet (eliminating the formerly project- First to pioneer design and manufacture antenna ing tube neck); streamlined series of "tapered systems for private, commercial and military services, portables "; first "commercially acceptable" Prodelin is the simple answer to all your corner cabinet sets, new controls, and a difficult propagation problems! 110- degree aluminized picture tube in all Prodelin produces and stocks a complete line of service- proved antennas in various diameters up to sets. 28 feet, for all types of communication services up Allan B. Mills, RCA Victor tv division to 3,000 megacycles. Services and facilities merchandising manager, said that while for any types beyond this frequency range rival manufacturers had brought out cor- are provided on a custom order basis. Whether you need ruggedized mesh antenna ner models "several years ago," they were for high wind load areas ... or prefer an economical "so bulky that they were completely unac- spun aluminum reflector for less critical ceptable and had no commercial signifi- service conditions ... or perhaps our latest cance." sectionalized plastic design for low -cost, long - distance bulk transportation ... or even a Also new to the RCA line is a deluxe special design to your specific needs, color console, the "Lockhaven," priced at you can depend on Prodelin parabolic $695 and bringing RCA's color complement antennas ... known and used throughout the world in a variety of service to I I sets. applications. Addressing the dealers in New York, Charles P. Baxter, vice president and gen- eral manager of the tv division, noted that the 1957 -58 price line is generally higher than last year's but that "we cannot escape the fact that costs are up all along the line Prodelin is ready to serve you with confi- and that profit levels in the industry have dence and experience... to recommend reliable been unsatisfactory." Still, he said, "we be- service -proved antenna system equipment. lieve that these new models -realistically For Prodelin, Complete Line of Parabolic Antennas, priced with their many new features-rep- Transmission Line, Support Structure, etc. or war- motion on Its Special Design and Manufacturing resent the best values ever presented to the Facilities, Write: consumers... . Mr. Baxter also announced that the ad- vertising theme for the new line will be "lean ... clean ... and mirror sharp." James M. Toney, vice president and gen- eral manager of the firm's "Victrola" divi- sion, told the dealers that RCA had entered the "growing imported radio market" by its move to merchandise-under the RCA international label -two new am -fm short- DEPT. BT, 307 BERGEN AVENUE, KEARNY, NEW JERSEY wave models manufactured in Europe to RCA specifications.

BROADCASTING TELECASTING June 10, 1957 Page 95 MANUFACTURING

distance telephone conversations. Develop- BELL `TH' WOULD UP RELAY TRAFFIC ment of microwave communication facilities THE cross -country broadcast highway of A paper describing the new microwave was begun by Bell in 1945. It set up an the near future may have little resemblance system was presented Wednesday by M. experimental system between New York to what exists today. Certainly, if AT &T's B. McDavitt, director of transmission de- City and Boston (about 220 miles) in 1947. Bell Telephone Labs blueprints materialize, velopment of Bell Telephone Labs, at a This link was placed in commercial opera- more radio -tv program traffic than ever symposium held in Rome, Italy. tion in May 1948. before will be accommodated on the high- As explained by Bell, the new relay By 1950 a commercial system was in way along with thousands of telephone "makes highly efficient use of the over- operation between New York and Chicago conversations, plus even a color tv program crowded radio spectrum, promising to in- and a year later was extended to the West or two (or more) for theatres. crease more than three times the informa- Coast, a distance of more than 3,000 miles. This look to perhaps as early as two and tion- handling of radio relay systems occupy- Today the microwave circuits extend into a half to three years from now was revealed ing comparable spectrum space." every state. last week by Bell Telephone Labs which The new system will be capable of carry- The "TH" system is designed to operate has developed a new radio microwave relay ing more than 10,000 telephone conversa- in the 5,925 -6,425 me microwave band. It system (code number is "TH "). tions, or 12 tv programs plus more than provides a total of eight 10-mc broad-band This system, which makes use of the 2,500 telephone conversations. Bell said channels in each direction, plus two narrow newly -advanced solid state and other elec- it holds promise of increasing even this band 0.5 me channels for wire and alarm tronic technology of Bell Labs (Bell invented capacity to more than 13,000 telephone con- facilities. and developed the transistor), will have versations, or 12 tv programs plus more Six at a Time become a "substantial installation" in late than 4,000 telephone conversations (for 1959, according to current plans of the each each telephone conversation one radio Six of these eight 10 me bands may be telephone company. program could be substituted). in use at any particular time, the other Microwave and coaxial systems engineer- Tv programs could be either in black - two being held in reserve as protective ing is a complex subject that soon loses and -white or color for home reception and channels to be switched automatically into definition in laymen's talk. But in a general color programs for theatres. service if needed. and hypothetical way this is what the new In addition, the new system would handle Each broad -band channel can provide a "TH" system could mean to the radio -tv an increased transmission of digital informa- number of services: 1,860 voice channels field: tion used in teletypewriter and data trans- with 4 kc spacing; a black and white or The L3 coaxial system can carry three mission. It will have fast switching equip- color tv signal plus 420 voice channels; programs in each direction and the micro- ment for bringing in alternate equipment or a broad -band tv signal such as might be wave system five programs in each direction, or channels in case of component or atmos- required to transmit a color tv picture of making a total of 16 channels. The new pheric disturbances. theatre-screen size. TH system would handle six programs in Currently Bell's microwave relay is used An RF output of 5 w. frequency modu- each direction, or a total of 12, increasing for more than half of the Bell System's lated, is radiated at each transmitter. This capacity 75% over today's facilities. transmission of radio shows, tv and long- output is provided by a newly -designed

The purchase of the major assets of

Consolidated Television & Radio Broadcasters, Inc.

by Time Inc.

was negotiated by the undersigned.

Reynolds & Co. Howard E. Stark Members New York Stock Exchange Broker - Television & Radio Stations NEW YORK NEW YORK

Page 96 June 10, 1957 BROADCASTING TELECASTING traveling wave tube which has a gain of 30 db. The traveling wave tube is driven by a frequency converter, which boosts the 74.1 mc IF to the final transmitted frequency. Conversion is accomplished by a newly- developed gold -bonded diode which can provide gain, if desired, but is operated at a low basis to give a uniform impedance over the IF range and so gives neither gain nor loss. This is the first use in a system of a diode modulator without inherent loss. The horn reflector antennas and round waveguide now being installed in relay MR. DUNLAP MR. ROBARDS towers can be used simultaneously for the new TH system at 6,000 mc, the present RCA Public Relations Names transcontinental TD -2 at 4,000 mc, and the new short haul TJ system at 11,000 mc. Dunlap, Robards to Posts Special filters are employed to separate the APPOINTMENTS of Orrin E. Dunlap Jr. various signals. as vice president, institutional advertising Adjacent channel signals are horizontally and publications, and Sidney M. Robards and vertically polarized alternately to pro- as director of press relations, RCA will be ALL vide isolation between channels of 20 db announced today (Monday). more than would otherwise be available. Mr. Dunlap joined RCA in 1940 after This permits adjacent channels to be placed 18 years' service with the New York Times much closer together, and aids greatly in where he was radio editor. For the past ABOAIIU I increasing the utilization of the available three years, he has been RCA vice president, frequency spectrum. institutional advertising and press relations. Oldtime Ohio River steamboat In his new assignment, he will be responsible whistles let passengers know it Irish Tape Sales Increasing for RCA's institutional advertising program was time to get under way. The and all RCA institutional publications. more forceful the whistle, the RECORD sales for the spring quarter and Mr. Robards joined RCA early in 1938 bigger the boat . . . the more of have announced by after working for two years as an editor in the month May been passengers it could carry the ORRadio Industries Inc., Opelika, Ala., for the press division of NBC. For the past 10 ... faster it took them Irish brand magnetic recording tape. Ac- years he has been manager of the RCA further. cording to Nat Welch, sales vice president, department of information. In his new post Similarly, the latest Nielsen sales for this quarter are up 66% over the Mr. Robards will continue to supervise the figures sound a forceful blast for same quarter last year, and May sales in- activities of the department of information WSAZ-TV in today's busy Ohio creased 84% over last May's and the corporation's press relations. River market. With an audience of over half a million TV homes in 69 countries, WSAZ -TV Anti -BMI Pair Seek Action effect any proposal adopted at the meeting. reaches (says Nielsen) 100,580 To Void RCA Stockholder Meet In a news release, Mr. Young said Miss more homes on weekday nights Parker had intended to present a resolution the next -best And SONGWRITER Gloria Parker. who de- than station. calling on RCA, through its subsidiary NBC, it's the consistent leader around scribes herself as an anti -rock 'n' roll to refrain from doing business with Broad- crusader, sought a mandatory injunction cast Music Inc., which he labeled "the the clock! from a federal court in New York last week champion and promoter of rock and roll This is impressive traveling -and to direct RCA to reconvene and call a new music." to very prosperous ports of call annual meeting of stockholders. RCA's where income has never been so stockholder meeting was held last month high. Get aboard this prime [BT, May 13]. mover of goods and let WSAZ- complaint Backing Miss Parker in the TV blow your own whistle where filed Tuesday in the U. S. District Court of 6.ei.nin/faiiro%/ the Southern District of New York were it will be heard - and heeded - Barney Young and Life Music Inc. (of which SONGWRITERS most. The gangway is down at any Katz office. Mr. Young is president). Miss Parker, Mr. WANT Young and Life Music each own one share FREEDOM of stock in RCA. Soon after the complaint was filed RCA A+RwÁVEs charged that both Miss Parker and Mr. Young, as well as Mr. Young's firm, had acquired a share of RCA stock after they had music suits against RCA, NBC and others (suits now pending) and then sought to use their status as stockholders to press matters still under litigation. HUNTINGTON- CHARLESTON, W. VA. The complaint charged RCA rejected the request of the plaintiffs that RCA include Affiliated with Radio Stations certain proposals and resolutions in the proxy WSAZ, Huntington ó WKAZ, Charleston statement distributed in advance of the LAWRENCE H. ROGERS, PRESIDENT meeting. Represented by The Katz Agency The complaint asked that the meeting be declared "void" and that RCA and its of- STOCKHOLDER PARKER, as she picketed ficers and directors be enjoined and re- RCA headquarters in Rockteller Center last strained from carrying out or putting into month.

BROADCASTING TELECASTING June 10, 1957 Page 97 MANUFACTURING STATIONS

Radio Set Production Running Newsworthy News Coverage by Radio and T1,; 12% Ahead of Same 1956 Period DATE L I N ES PRODUCTION of radio receivers for the MINNEAPOLIS -ST. PAUL -It took WDGY herstburg and return with the complete 111m first four months of 1957 is running 12% Minneapolis eight minutes to get its mobile story. WWJ -TV telecast the film two hours ahead of the same 1956 period, according units to the scene Memorial Day when a jet after the ceremony. to Radio-Electronics -Tv Mfrs. Assn. The plane crashed during holiday ceremonies at 1957 output totaled 5,075,180 radio sets in Sunset Memorial Park. Once there, news- COLUMBUS -A general alarm fire, called four months compared to 4,525,225 in the man Jim Ramsburg found an articulate eye- Columbus' worst in 10 years, brought into 1956 period. April radio production totaled witness in Mrs. Ralph Martin, wife of an- full play all news facilities of WRBL -AM -TV 1,115,813 sets, including 380,452 auto other WDGY newsman. Columbus, Ga. As the fire raged the after- models, compared to 1,609,073 sets in The one fatality of the incident was felt noon of May 25, the WRBL stations fol- March and 992,982 in April 1956. keenly by Minneapolis broadcasters. Comdr. lowed it with two mobile units and sound Tv set production totaled 1,835,975 units N. F. Olsen, pilot of the plane and liaison film equipment. At times the blaze, which in the first four months of 1957 compared officer for press -radio relations at Wold originated in the tire recapping department to 2,394,264 in the same 1956 period. April Chamberlain Field, was well known to those of the United Oil Co., threatened an entire tv output totaled 361,246 sets compared to who had to broadcast reports of the tragedy. downtown block. WRBL -TV telecast sound 559,842 in March and 549,632 in April film coverage in two special newscasts the 1956. Of April tv production, 42,374 sets evening of the fire. LOS ANGELES Engineer Joe Bluth had uhf tuners compared to 74,102 in April -Chief of KTTV (TV) Los Angeles went to a father - 1956. SPOKANE -KREM Spokane is ready for son a Hollywood school dinner at North whatever comes, wherever news may break. Radio sales by dealers totaled 2,362,068 29, he dessert. May but didn't stay for When The station has gone the compass two bet- sets in the first four months of 1957 com- an crash airplane occurred nearby Mr. ter and equipped itself with six newscars, pared to 1,984,915 in the same 1956 period. Bluth was one of the first the on scene. He ready to go off in as many directions with April sales totaled 543,092 radio sets com- called which KTTV, notified officials and two -way and remote broadcast equipment. pared to 730,584 in March and 471,193 in dispatched the remote crew. Equipment was April 1956. Radio sales figures do not in- Spokane heard a demonstration of KREM's ready in record time, and before a newsman strength during Radio Week last month when clude auto models, which move directly to could get there, had KTTV switched to the the station posted all remote units at prom- the motor industry. scene with Mr. Bluth at the microphone un- inent traffic points for interviews with city Tv sales totaled 2,020,876 in the first four til was reinforcements arrived. The story officials. months of 1957 compared to 2,036, 808 in presented in extended station break periods the 1956 four -month period. April tv sales and in a 20- minute wrap -up at the crash totaled 337,965 sets compared to 534,115 in site. AUSTIN -KTBC -TV Austin, Tex., is tele- March and 347,630 in April 1956. casting sound -on- newsfilm at a price and by a process that many have said was imprac- DETROIT -WWI -TV here used seaways and tical. The station spent $140 for a 100-ft. air routes to achieve quick coverage of May reel and two stainless steel tanks for quick Keep your eye 28 ceremonies in Ontario, which marked the processing. Developing the negative and re- deepening of a channel near Amherstburg, versing polarity on the camera chain is a on these Ont. Two cameramen were assigned to the familiar technique for silent film, but ex- job. One departed for the downriver site on perts have advised against the procedure for Plough, Inc. the boat carrying the official Detroit party. sound film. KTBC -TV tried it anyway and Another stayed behind to film the departure reports the process is succeeding. Film of stations: and then hopped a helicopter to fly to Am- one state legislature news break was aired Radio Baltimore 1114A0 Radio Boston WCcOP Radio Chicago W0O Radio Memphis !MPS They're.; J. ROBERT KERNS, Storer Broadcasting vice president .end now managing director of WPFH (TV) Wilmington, Del., accepts a Dept. of Defense Reserve Award in the behalf of Storer's WBRC-TV Birmingham, Ala. (Mr. Kerns was WBRC -TV head most! until last month [BT, May 27]. Presentation of the certificate and pennant was made in Washington last week by Maj. Gen. William E. Hall, special assistant to the chief of staff of the Air Force for reserve forces. L to r: Alabama Sens. John Sparkman and Lister Hill; Mr. Kerns; Gen. Hall; Alabama Congressman George Huddleston Jr., and Gary Arnold, WBRC -TV staff announcer and sergeant in the Air Force Reserve.

Page 98 June 10, 1957 BROADCASTING TELECASTING two hours after it happened. Later when the SPOT SALES GAINING legislature adjourned, KTBC -TV's 11 p.m. newscast showed the lawmakers as they OR sang "Till We Meet Again" before leaving the chambers at 7 p.m. BALTIMORE-The local transit company TIME has been added by WBAL Baltimore as a source of continuing traffic information. Morning and afternoon bulletins, based on SUSTAINING? transit reports, are passed along to motorists to help them avoid congested routes, with stepped -up service provided on weekends. The SESAC Transcribed Library makes our Station Sales Announced the difference n Florida, Maryland, Missouri SALES of WWPF Palatka, Fla., WNAV- because . . . AM-FM Annapolis, Md., WSTN St. Augus- It's a proven revenue producer. tine, Fla., and KHMO Hannibal, Mo., were announced last week. because . . . WWPF was sold by J. E. Massey and Its distinctive repertory performed by top talent L. C. McCall to George Hall for $100,000. attracts and holds the audience your clients want to reach most. Mr. Hall is a Palatka businessman. The station operates on 1260 kc, 1 kw unlimited. A Complete Program Service available in its entirety or in sections WNAV was purchased by Washington at low monthly cost. Broadcasting Co. from Capital Broadcasting Co. for $91,000. Washington is owner of Write Now WOL-AM -FM Washington, D. C., and WDOV -AM -FM Dover, Del. WNAV oper- The Sooner the Bigger-Audience! ates on 1430 kc, l kw unlimited and THE TOWER WNAV -FM is on 99.1 mc, 16.6 kw. COLISEUM 10 COLUMBUS CIRCLE The sales of WWPF and WNAV were SESAC INC. NEW YORK 19, N. Y. handled by Blackburn & Co., Washington. Larry Picus heads a group that has bought WSTN from James D. Sinyard for $60,000. Mr. Picus is manager of ville, Fla. The station operates on 1420 kc, 1 kw daytime. Broker was Paul H. Chap- man Co., Atlanta. Mount Rainier Radio and Tv Broadcasting Co. has sold KHMO to Jerrell Shepherd for $97,000. Mr. Shepherd owns and operates KNCM Moberly and KLIK Jefferson City, both Mo. KHMO operates on 1070 kc, 1 kw unlimited using directional antenna. These sales are subject to usual FCC approval.

Pearson Co. Sues KGEO -TV, Charging Contract Breach JOHN E. PEARSON Co., New York, sta- `on representative, filed a breachof -con- tct suit last week against Streets Elec- 'nics Inc. (KGEO -TV Enid, Okla.) for 0,445. The suit was filed in Supreme ma of New York County, New York. KGEO -TV, it was averred, had signed a o -year contract with the Pearson firm for le latter's representation effective July 1, 354, with a subsequent renewal made to .In another two years into 1958. The suit contends that the station notified Pearson in WHEN YOU SELL, DELIVER ALL SALES POINTS ra..0 April that as of May 1 Pearson would no AND REACH PROSPECTS MORE EFFECTIVELY longer represent the station, thus violating WITH THE NEW TELEPROMPTER MOD V! its contract. The station announced in April that Blair - Tv would handle KGEO -TV as its national 7ffPRO CORPORA/ION Blair firm had no com- representative. The 311 West 43rd St., New York 36, N. Y. JUdson 2 -3800 ment except to note that it had entered its HERBERT W. NOBLER, V. Pies. Sales JAMES BLAIR, Eqpt. Sales Mgt. agreement with KGEO -TV with the under- standing the Pearson contract agreement LOS ANGELES CHICAGO WASHINGTON. D.C. PHILADELPHIA would be worked out and terminated. DETROIT MIAMI TORONTO LONDON BROADCASTING TELECASTING Jume 10, 1957 Page 99 STATIONS N. Y. META Gets $100,000 Grant THE Metropolitan Educational Television Assn., New York, which describes itself as "one of several parties" interested in the acquisition of WATV (TV) Newark, last week came in for a sizable grant from the Fund for Adult Education, which is sup- ported by the Ford Foundation. Although the monies probably won't go into a special station -purchase "kitty," it was noted that the Fund, after granting META $100,000, said it would make avail- GROUNDBREAKING ceremonies were held May 28 to start this design of WANE - able another $50,000 "in the event that it AM-TV Fort Wayne's new home toward completion by late summer and occupation (META) can proceed toward an on- the -air late fall, according to current station plans. The one story building will house all operation." facilities. Congressman E. Ross Adair and Mayor R. E. Meyers turned the first Dr. Allan Willard Brown, META pres- spades of dirt during the ceremonies. Company officials included: Walter N. Thayer ident, said the grants will be used in purchas- and C. Wrede Petersmeyer, partners of J. H. Whitney & Co., parent of the Indiana ing additional new equipment for META's Broadcasting Corp., operator of WANE-AM -TV and WISH -AM -TV Indianapolis. production center, slated to go into opera- tion next month. The Fund's "package" was part of $200,000 offered META in 1955 Mort Abrahams, head of the workshop; lion manager to see where and how his but was contingent "on the securing of Miss Evelyn Burkey, secretary of the Writers programming can be bettered." matching funds." META says these now Guild of America (East); META's Dr. This idea had been in the making for have been realize. (Other nhilanthrnoic or- Brown, and Prof. Erik Barnouw of Colum- over nine months, Katz's radio sales man- ganizations donating to META are the Ava- bia U., who heads WGAE's "Committee on ager, Morris Kellner, said. The apparent lon Foundation, Carnegie Endowment for Censorship," now compiling reports of in- "difficulty" in making the concept a reality International Peace and Rockefeller Bros. stances in which commercial scripts have was in finding a man "who combined ex- Fund.) been "censored or tampered with" by agen- tensive experience in radio programming Asked how its negotiations with WATV cies and networks. and promotion with a successful on- the -air (TV) President -General Manager Irving R. performing background." "Obviously," Mr. Rosenhaus were faring, META's general Katz Hires Pearson Kellner continued, "it would hardly be fair counsel said: "They have been very encour- To `Trouble -Shoot' to send in a sidewalk superintendent ... a aging ... and we are hopeful." He declined man who was familiar with a given problem to elaborate. Mr. Rosenhaus reportedly is THE Katz Agency, station representatives, but not sufficiently experienced in knowing asking $4 million for the tv station and an- last week announced the availability to its what to do about it." Such requirements other $1.3 million for its sister station, clients of a new, full -time radio program constituted a "must" for the man who would WAAT Newark [CLOSED CIRCUIT, May consultant whose job it will be to "trouble- talk program consultation on the station 27]. Mr. Rosenhaus said he has been ap- shoot" before the troubles have become too executive level while at the same time deal- proached by "several" bidders other than acute. The consultant: John Pearson, for- ing with actual on -air performers. META. but no agreements have been merly program manager of WHB Kansas Katz found its man in Mr. Pearson, who reached. City. in addition to his program managership at In turn, others -not necessarily bidders - This move, reportedly the first of its Todd Storz' WHB has also had extensive are talking to META concerning the use of kind in the annals of :station representation, on -air experience at WHB and KOWH its present existing facilities. Understood to was taken "because of the critical impor- Omaha. Mr. Pearson, the Katz Agency said, be "very interested" in META's physical tance of radio programming in its present has "combined showmanship and smart pro- plant on Manhattan's East Side is the Writ- state of transition," according to President gramming policies to come up with his own ers' Workshop of the Academy of Tv Arts Eugene Katz. He explained that "10 or 15 three -hour -a -day program, now Kansas and Sciences (New York chapter) which years ago, a radio station could safely break City's top -rated show." seeks the means whereby professional down its income into one -third national -as In effect, this is how Mr. Pearson will well as tyro-writers. denied commercial spot, one -third network, and one -third local. operate: A station desiring his services will outlets for "experimental or scripts," may Today, the emphasis is very much on local call the Katz Agency, asking for use such facilities as META has to offer. programming, with networks contributing Mr. Pear- son's presence in their market for a suffi- Talks so far have been strictly informal, with less revenue to the stations than ever before. cient number of days to enable him principals including MCA -TV Ltd. Producer Thus it is of utmost importance to the sta- to listen to, and perhaps tape, competitive statior ______°______programming as well as that of clients. H' The better equipped stations are dominating the field with 1' 1 then will analyze these tapes, make sugger 1iMNl P./M1 tions as to.how the Katz station might im more listeners and more advertisers iiiii iiiii prove its position and follow these up will RMMMOMMUMMliMM more-or-less steady consultation. Mr. Pear REMMEliMENOMliE I'AME\1 son also would be available for a number iMMEMliMMEMM raCCCCCCCIiCiIiCCC1lilìiliti1 RMMIìiliEMliM1iMMM of other services, such as setting up station iMMtiMEMMEMEMM ¡}' 1.,. lrs: c..:p.: :.... record libraries, auditioning program {:,.@r-,,:;.`F¡ï jrcx.l.:l:j. tapes, iliMMliMEMIIliMliM I-ltltl:.iE-sla.... /11111111111111111111111111111111111 examining station logs i111111111111111111MEtiil 1111MIMMIIM1 (with view to recom- itilitiCCCliCliCliC /" mendations on block programming), iCCCIiCCCCCCiIC 'I ex- jCCCCCCCCfiCCtiCCCCfü changing ideas and information garnered by ' ititi111ti1111111111111111111WM1 iMliEliM/W"mmr\\ other Katz stations, recommending use of ifiii.aim_m.. \\ syndicated programs, etc. C_V'ia\ \ ICCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC9liltil "Essentially," Mr. Kellner said, "Mr. Ìt Pearson will be a circuit -riding program GATES RADIO COMPANY / manager. However, we will not go to any MANUFACTURING ENGINEERS S NCE 1922 station unless we've first been invited." QUINCY,/i ILL, U. S. A. i What makes this service unique, Mr. Page 100 June 10, 1957 BROADCASTING TELECASTING Katz declared, is that it formalizes a prac- tice that has been more or less informal KYW FOLLOWS UP in past years. The traditional idea in station representation used to be "you make it, we NIKITA KHRUSHCHEV's smiling TOPS sell it," he went on. But these days, the rep profession of cooperation on Face has evolved into more than just a selling or- the Nation will be returning repeat- IN BALTIMORE ganization: It researches, it conducts rate edly to haunt the Soviet Embassy in studies and consultations, it publicizes -but Washington, thanks to KYW Cleve- all on "request." In short, the reps pinch land. The station became interested hit for the station executives, relieving them in the cause of Donna Armonas, 22- for other, more pressing, jobs. year -old Western U. co -ed, who took w c BM Mr. Pearson won't know "all the an- the Russian boss at his word and last swers," Mr. Kellner said, "nor will he work week went to the embassy in a fruit- on a standard operating procedure. Each less attempt to free her family, de- s situation or problem will require individual tained in Russia since World War II handling, and all won't require the same days. Westinghouse Broadcasting solution." Co.'s Washington editor Rod Mac - Top local shows! "Our purpose," Mr. Katz said, "is to keep Leish, will report daily to the WBC s ahead of the parade ... not catch up." Cleveland outlet on checks with the Top CBS shows! embassy. And the station, regardless WWLP (TV) Discloses Plans of the repetition, will broadcast every Top ratings! For String of Translators day the Russian comments on Miss Armonas' plea. PLANS for a system of translator stations Top "buy" for that would take in a slice of western New England were disclosed last week by Wil- every advertiser! liam L. Putnam, general manager, and package" -the station's rate includes the George Townsend, vice president and chief Springfield station, the satellite and the trans- engineer, of WWLP (TV) Springfield, Mass., lators. One hour of Class AA (nighttime at a meeting with newsmen in New York. rate) has just been increased $100, to a WWLP, a uhf outlet, operates on ch. 22 and new rate of $700. A one -minute announce- has in operation satellite WRLP (TV) Win- ment in this classification costs $170. Two WCBM chester, N. H. (ch. 32). rates will be offered by the station-a 10,000 watts on 680 k.c. The station has a permit for a translator "community" rate and a "regional" rate. Baltimore 13, Md. to be located at Claremont, N. H., which Thus, local advertisers can buy any part of THE BOILING COMPANY, INC. will be in operation possibly by the end of the coverage, and, if they so desire, one or Exclusive Notional Representatives this month. It also has applied for more more translator areas alone. translators to be located in Bennington, Vt.; Rutland, Vt.; Lebanon, N. H., and New- port, N. H. According to the station execu- WDAK -TV Call Now WTVM (TV) tives, the use of translators may make uhf MARTIN Theatres of Georgia Inc. has as efficient as vhf in coverage. changed the call letters of WDAK -TV It the station meets with as much success Columbus, Ga., to WTVM (TV), with FCC as it anticipates, it was indicated that WWLP approval [FOR THE RECORD, page 107]. The may end up with close to 12 translators. In- southern theatre chain, originally 50% stallation cost of each translator runs about owner of the ch. 28 station, became 75% $5,000, Mr. Townsend estimated. The sta- stockholder in 1954 and in April this year tion figures to spend as high as $1 per ad- bought out the remaining 25% interest of ditional person covered. Thus, a region must WDAK -TV. have at least 5,000 people to warrant the Joe Windsor, local sales manager, has installation of a translator. Currently, how- been named assistant general manager in ever, the average cost per person has been charge of network relations and national much lower. sales. He will work under Guy Tiller, National advertisers must buy the "whole formerly of WLWA (TV) Atlanta, who was appointed general manager of WTVM on April 1. Reeve Owen, chief engineer, has been promoted to director of engineering and production. Other appointments: John MY MOMMY Hughes, program director, named director of local sales; Claribel Rodriguez, director LISTENS TO11 of sales service and Nancy Arnold, director of women's activities. Promotion and films will be handled by the Martin Theatres ad- vertising department under Ronnie Otwell. Changes in programming and policy are planned the station says. KITE More Mommies and Herbert Leaves Teleradio Papas in grcuw%GtÏUNItcy THEODORE W. HERBERT has resigned Listen Daily to KiTE Than as eastern sales manager for General Tele- to Any Other Station radio Div. (owned radio-tv stations) of RKO NCS #2 Teleradio Pictures Inc., N. Y., it was an- happens to be a recipe I heard Call Avery -Knodel, Inc. "It nounced last week by Wendell B. Camp- over KRIZ Phoenix!" bell, national sales vice president. Mr. Her- bert was appointed to the General Teleradio

BROADCASTING TELECASTING June 10, 1957 Page 101 STATIONS INTERNATIONAL post last October after serving as account Canada Networks Plan executive with MBS, radio network subsid- iary of RKO Teleradio, since 1955. He will For Election Coverage announce his plans after a short vacation. CANADIAN radio and television networks The departure of Mr. Herbert, it was have been readied to give as speedy and understood, will mean the elimination of the thorough coverage of the national election post of eastern sales manager since there as possible on June 10, when Canada goes are no plans to replace him. to the polls to elect a new Parliament. WTAR -AM -TV Plans Announced CBC has arranged for five -hour programs on both radio and tv national networks in For Coverage of Naval Review both English and French. Practically all sta- CAMPBELL ARNOUX, president -general tions will be in on the networks, while manager of WTAR -AM -TV Norfolk, Va., tv stations in areas in western Canada not has announced his stations will give com- yet on microwave circuits will receive na- prehensive coverage to the International tional election returns from their affiliated CUTTING a slice of silver anniversary Naval Review June 12. The show involves radio stations and news services, and will cake is President J. E. Campeau of 18 nations, 93 ships and 62,000 men. do local election news telecasts live. CKLW- AM -FM-TV Windsor- Detroit WTAR remote control units will be based Size of the undertaking can be better on the 25th anniversary of CKLW on the reviewing ship Canberra for the four - realized when it is remembered that when June 3. Three others who have been hour event. A tv camera in a helicopter will Newfoundland's election results are com- there since the beginning are (1 to r) augment two on the ship. WTAR has invited pletely reported, British Columbia polls will Walter Collins, engineer; W. H. Gat - announcers from area stations to participate just be closing. The two areas are six time field, treasurer, and Gordon Fleming, in coverage and both radio and tv cover- zones apart. organist. age are being offered to networks and On tv the CBC national network will Virginia stations. make use of maps, charts and film inserts party leaders will be heard live on the radio in reporting the news received from Ca- networks. Rates Go Up at WMAQ radian Press and British United Press wires During the 1953 national election a radio - CBC also plans to let viewers see computing tv simulcast system was used, since there GENERAL rate increase (except for one- machines at work assessing results. were but a few tv stations in operation (in hour Class I, 6 -10:15 p.m. daily, is reported The radio and tv news networks will Toronto, Montreal and Sudbury, Ont.). Now by WMAQ Chicago in new rate card operate out of Toronto under CBC News there are about 35 tv stations in operation No. 16, effective June 1. Advertisers who will go in Canada. placed continuing schedules before June Chief W. H. Hogg. No stations on the networks until the polls close in each are protected at old rates through Nov. 30. time zone. On tv the first 20 minutes of IN . Hourly rate continues at $90 in Class I ABROAD BRIEF: each half-hour period will go to reports time. It went up from $600 to $750 in BAVARIA BROADENS COVERAGE: Bavar- on a national scale, the last 10 minutes will Class II (6:30 a.m.-6 p.m., Sun.-Fri.; 6:30 ian Radio, Munich, plans addition of further allow each station to report its own area a.m.-1 p.m., Sat. and 10:15 -11 p.m. daily. television transmitters for better coverage results. In all other time periods (Class III), hourly of the fringe areas in Bavaria. BR is one rate went from $300 to $400. Minute an- On radio a national network will be used of the two broadcasting organizations in nouncements were increased $20 (to $140) for part of each hour, and regional networks Germany having commercial tv programs in Class I; $10 (to $110) in Class II, and will be used in each province. The radio (Radio Free Berlin is the other). The new $20 (to $80) in Class III. coverage will exploit the flexibility of the transmitters will be fed from Munich stu- medium by way of varying news presenta- dios. tions, with commentaries on various de- Reilly to Set Up New Rep Firm velopments, and regional news gathered by KEROSENE POWER FOR RADIOS: Philips, Dutch electronics concern, reports develop- WILLIAM J. REILLY, vice president of local radio stations and fed into a co- ment of a power supply for radios that oper- and Chicago manager of Adam Young Inc., operative pool for network use. ates on a kerosene lamp as the energy source. New York, has resigned that position to Commentators will be used on both radio The unit uses 192 thermo electrical cells open his own station representation firm. and television national network programs, of constantan and an alloy named chrome!. Location of his new offices is to be an- most of them operating out of Toronto and It delivers 100 to 242 milliwatts which is nounced. Mr. Reilly is a past president of Ottawa. The political party leaders will ap- enough for a transistorized radio. Reports the Chicago chapter of Station Representa- pear, where possible, at their nearest tele- from Moscow indicate that a similar set tives Assn. and recently was elected vice vision station during the evening for live has been developed in the president of the organization. comments on the election results, while all Soviet Union. There it is called thermo -electrical generator TGK 3 and evidently is designed for areas without electrical power supply. GERMAN SALES SLOW: Reports from Ger- man radio and tv set retailers indicate tv sets sales are much behind expectation United Press Facsimileimile Newspictures (about one million sets now in use). Sales spokesmen blame the slump on poor pro- gramming by the country's non -commercial and stations, lack of competition and absence of privately owned stations. United Press Movietone Newsfilm INTERNATIONAL SHORTS VOCM St. John's, Nfld., has appointed Radio & Television Sales Inc., Toronto H Build Ratings and Montreal, as exclusive representative. CKDH Amherst, N. S. (250 w on 1400 kc); CKSA Lloydminster, Sask. (1 kw on 1150 kc), and CFRY Portage la Prairie, Man. (250 w on 1570 kc), all assigned call letters. Page 102 June 10, 1957 BROADCASTING TELECASTING A WEEKLY REPORT OF FATES AND FORTUNES PEOPLE c:.:.;:.v:e.::.;:>.,ym:.;:s:. xn:a:xrssx:'mi;et

S. Christy, head of own marketing ADVERTISERS á ADENCIEStattastalostimmagna David firm, to Anderson & Cairns, N. Y., as as- THE LID'S OFF Al William M. Spire, vice sistant account executive. president, director and IN TRI -CITIES member of plans board of Sandy Wyatt appointed publicity director, Sullivan, Stauffer, Colwell Gore/Serwer Inc., N. Y. & Bayles, N. Y., resigned from agency to take up Roger Bye, copy chief, Holst & Cummings permanent residence in & Myers Ltd., Honolulu, to Miller, Mackay, Miami, Fla., effective end Hoeck & Hartung Inc., Seattle, as copy of June. Member of original executive group chief. which formed agency in 1946, Mr. Spire, Wallace J. Gordon, copy chief, Walker B. in addition to working on all accounts, has Sheriff Inc. (defunct agency), Chicago, to been account executive on Pall Mall ciga- Erwin, Wasey & Co., same city, as senior rettes, Corona Corona cigars and Half and copy writer. Half smoking tobacco. Before joining SSC &B, he was vice president and member Virginia Voboril, associated food editor of plans board of Ruthrauff & Ryan. In Good Housekeeping magazine, to Kenyon World War II, he resigned from McCann - & Eckhardt, N. Y., as assistant home econ- Erickson as head of radio department to omist. WCYB -TV has entered into the exclusive serve as deputy director of radio with office clique of booming markets. Compare it, of war information. Norman D. Arsenault, layout designer, Chi- for instance, with Kansas City -or Denver cago Tribune, to Erwin, Wasey & Co. art -or any of the blue -blooded stations that William I. Hoffhine Jr., secretary -treasurer. staff. SELL, COVER and DELIVER. Guild, Bascom & Bonfigli Inc.. San Francis- co, elected vice president. Maxine Moore, traffic manager- copywriter, No matter how you take your tea, KUDL Kansas City, to copy staff, Litman- WCYB -TV provides the sugar of a three - W. Lincoln Allan, Stevens & Margolin Inc., same city. times° sweeter market. acting advertising mana- ger Jacob Ruppert Brew- Ai Roger N. Cooper, west- NBC /ABC U1 C Y ery, N. Y., appointed ad- ern division manager, B -TV tA vertising manager. John American Research Bu- CHANNEL * BRISTOL. VIRGINIA- TENNESSEE Cogliandro, brewery pur- reau Inc., Washington, JOHNSON CITY. TENNESSEE chasing department, to D. C., appointed station KINGSPORT. TENNESSEE purchasing agent. relations manager. REPRESENTATIVES: WEED TELEVISION CORPORATION Young & Rubi- Maurice L. Fisher, tv director, Wentzel, ONE OF THE cam, N. Y., appointed to newly created post Wainwright, Poister & Poore Inc., Chicago, of assistant to media director at Y & R. appointed vice president in charge of radio - tv -film production. FIRST 100 MARKETS Steve Yates, talent booking agent, to Frank Cooper Assoc. as tv talent agent operating C. R. Rowland, assistant advertising man- Po -c,!' out of N. Y. and Hollywood offices. ager, Morton Salt Co., Chicago, promoted to manager of consumer products. T. J. Paul H. Boyd, eastern continental territory O'Dea, assistant advertising manager, same sales manager, Union Oil Co. of Calif., and firm, promoted to advertising manager of W. Warren Hillgren, previously field direc- farm and industrial products. tor for West Coast Oil Information Commit- tee, to Wilshire Oil Co. of Calif., L. A., as H. R. (Curly) Stebbins, public relations - general manager of marketing and director merchandising director, Johnson & Johnson of advertising -public relations, respectively. Pharmaceuticals, New Brunswick, N. J., to Vic Maitland & Assoc., Pittsburgh, as di- Howard Becker, Grey Adv., N. Y., an ac- rector of merchandising. count executive on Hoffman Beverages and earlier on the Chock Full O' Nuts coffee account, to Richard K. Manoff Inc., N. Y. FILMmmagmemommutim ammemmata as account executive. Mort Abrahams, Showcase Productions Inc., Stuart Heinemann, former general manager to MCA -TV, N. Y., as producer of 22 live WHBF of Allied advertising agency, L. A., to An- shows scheduled for NBC -TV's Crisis series RADIO & TELEVISION this fall. derson- McConnell, L. A., as account execu- FIRST IN RADIO tive. Harry Pertka, ABC -TV account executive, to NTA Film Network as sales executive. 1st In Downstate Illinois' Peter McGovern, editor -researcher, Byron 1st In The Quad- Cities NTA network as Productions, N. Y., to 2 director of promotion. according to NCS No. All 68 stations outside of Chicago J. Van Hearn, journalist- graphic arts expert, to Reela Films Inc., Miami, as sales man- SRS ager. GREATER CLEVELAND'S NUMBER STATION Al Sussman, account executive, eastern -mid- i western sales divisions of AAP Inc., ap- "Radio- Active" MBS :.kistí SRS pointed eastern sales manager, replacing late REPRESENTED BY AYERY-KNODEL, INC.

BROADCASTING TELECASTING June 10, 1957 Page 103 PEOPLE

Arthur Kalman. Keith E. McCallum, same firm, named account executive for western Walter L. Dennis, di- division. .4 John V. B. Sullivan, account executive, WNEW rector of radio and tv, Ted Byron, creative director, Wm. Harvey New York, appointed vice Allied Stores Corp., to Agency, Hollywood, to Jam Handy Organ- president -sales manager. WBEE Harvey, Ill., as ization, Detroit, on creative writing staff. general manager.

NETWORKSwanornecsaaamona Ira Laufer, time salesman, KFWB Holly- wood, to KSHO -TV Las Vegas, as general William Seaman, program service manager, .41 Murray Arnold, as- manager. Other personnel changes at KSHO- ABC -TV, New York, promoted to produc- sistant station manager, TV and KBMI Henderson, Nev.: Lee Peer, tion manager. Thomas Devito, associate P. WPEN Philadelphia, pro- station announcer, KSHO-TV, promoted to director, ABC -TV, promoted to program moted to station manager. operations director; Jay Cowan, time sales- service manager. man, to KSHO -TV sales manager; Ervin Bud Yorkin, former NBC contract pro- Greene, engineer, KSL -TV Salt Lake City, ducer- director, signed by Betford Corp. to to KSHO -TV as chief engineer-production produce and direct its Ford Show next supervisor; Jack Kogan, Las Vegas publicity season. Robert Evans Cooper, agent, to KBMI as manager; Robert Gardner leaves operations desk KSHO -TV to join Don Medford, tv film director, named senior sales manager, WSM Wendell -Melvin & Co., Las Vegas, remain- director for live productions of new NBC - Nashville, promoted to di- ing as film director, KSHO -TV. TV series Crisis, starting Sept. 30 (Monday, rector of station. 10-11 p.m. EDT). 411 Reginald P. Merridew Kirk Logie, NBC Chicago network pro- appointed managing di- rector, WJW Cleveland, grams supervisor, elected to Radio Pioneers 4 C. R. (Hi) Bramhan, Club. succeeding Jack Kelly sales manager, WSM -TV (see above). In 1942 he David Tebet, NBC manager of special pro- Nashville, promoted to joined staff of WGAR grams, commercial manager. and Robert M. Weitman, CBS -TV Tom Cleveland, spent 13 years vice president in charge of program devel- Griscom Jr., account exec- there as chief announcer- opment, named vice chairmen of activities utive, WSM -TV, becomes program director and pro- committee, New York chapter of Academy local sales manager. gram director- director of operations; re- of Television Arts & Sciences. signed in 1955 to become vice president in ' "° '" Jack Kelly, managing charge of sales and public relations for

STATIONS: i director, WGAR Cleve- Crown Hill and Sunset Memorial Park. land, to New York sales P. B. 4 Robert M. Purcell, vice office, Storer national sales (Buck) Hinman, manager, WROX president -general manager, organization. He formerly Clarksdale, Miss, named station manager KFWB Broadcasting was sales manager and sta- of WCBI -TV Columbus, Miss. Chris Ever- Corp., operator of KFWB tion manager, WSRS son, WCBI -TV operations director, to sales Los Angeles, elected pres- Cleveland; account execu- manager. W. W. Whitfield to assistant sales in ident of corporation, sub- tive, Joseph Hershey McGillvra, N. Y. (rep- manager charge of regional sales. Ray sidiary of Crowell-Collier resentative firm); commercial manager, Crummy, formerly of Columbus Commer- Publishing Co. He has also WSAY Rochester, N. Y., and radio direc- cial Dispatch to WCBI sales manager, suc- ceeding James W. Eatherton, now owner become member of board of directors. tor, Rogers & Porter Adv., Rochester. of WACR Columbus. George A. Baron, Santa Monica, Calif., Tom Reardon, manager, WABG Green- 41 John B. Jaeger, vice general manager, KDAY, elected vice presi- wood, Miss., to WROX Clarksdale, Miss., president -assistant general dent of Radio California, licensee. as manager succeeding P. B. Hinman (see manager, WNEW New above). York, appointed executive L. R. Rawlings, general manager, KDKA vice president. Pittsburgh, named president of Pittsburgh Jack Lee, manager, Clark Brown Co. (re- Advertising Club. gional radio-tv representative), to KILT Houston, Tex., as commercial manager. Del Leeson, promotion manager, KDYL- KTVT (TV) Salt Lake City, named manager, KDYL. Charles H. Cowling, KDYL, ap- pointed sales manager. Russell Grange, Wil- liam Barth, Tom Smart and Bart Tolleson will handle local accounts. If you want your commercial "spots" to command attention. Special "Best sellers" Frank Holifield, station manager, WTOK - 25 of our most popular discs -available Meridian, Miss., to WMOX Meridian as at package price. manager, succeeding Joe Carson, resigned. Free catalog and "cue teasers" (spots Hal Moore, show m.c. on WNEW New cued to sound effects) sent on request. York appointed program manager of sta- tion succeeding John M. Grogan, recently STAN DARD appointed program manager of WABD (TV) RADIO TRANSCRIPTION SERVICES, INC. [BT, June 3]. 360 N. Michigan Ave., Chicago I, III. John Allen Potts, program director, WCTC New Brunswick, N. J., and Harvey J. Haupt- Also send for details on the new Lawrence Welk Library racnaye; man, assistant program director, WTCT, and Sound Effects Library; and Standard Shorty Tunes. promoted to sales manager and program director, respectively. Page 104 June 10, 1957 BROADCASTING TELECASTING George F. Spring, salesman, WGY and Bud Kirvan, editor, The Livonian, Livonia, WRGB (TV) Schenectady, named manager Mich., to WXYZ Detroit as director of pro- of sales for WRGB. motions and publicity. BM E. Brown, station manager, KOBY San John F. Lewis, contributng editor, Nation's Francisco, promoted to national sales man- Agriculture, national farm magazine, to ager. WBAL -AM -TV Baltimore as news director. Bob Cooper, formerly with WTCN Minne- Donald Metzger, disc jockey, WRIT Mil- Mag'net ism apolis, to KONO San Antonio as program waukee, promoted to news director. Dictionaries define it as "power to director. attract; power to gain the affections." William Schwarz, formerly executive pro- Harold Uplinger, KNXT -CBS Television AND KOA -RADIO HAS ITI The pro- Pacific Network, named assistant sports gramming and personality magnetism ducer, KYW Cleveland to WCCO Minne - director. that dominates the entire Western apolis-St. Paul, as program director, succeed- Market! ing Robert McKinsey, resigned. Harry B. Shaw, sales manager, WSJS -AM- Cov'erage KOA -RADIO reaches TV Winston -Salem, N. C., elected president -and sells -4 million Western- of local Lions Club. ers in 12 states, PLUS the sum- -4 Jack Chapman, presi- mer BONUS audience of over dent- general manager, Mary Kitano DBtz, administrative assistant 1214 million tourists! W HR V Ann Arbor, in audience promotion, KNXT Los Angeles, Ra'diO means KOA -RADIO - the Mich., to WPON Pontiac, and Jay Livingston, KNXT -CTPN log ed- only station you need to sell the Mich., as sales manager. itor, promoted to publicist and administra- entire Western Market! tive assistant in charge of audience promo- tion, respectively. George Nicholaw, Televi- Call Joe Andrews, projects manager, Macon BOA (Ga.) Chamber of Commerce, to WMAZ- sion City Script -Mimeograph Dept., and Radie Dallas, Tex., AM-TV there as director of news and public Norman Marks, KRLD to Salas or NBC Spot Salas affairs. KNXT as log editor and copy -continuity writer for audience promotion and program- Gerald A. Spina, program director, WQAM ming, respectively. Miami, to WBZ -WBZA Boston and Spring- KO field, as program manager. Gene Walz, operations chief, KYW-TV DENVER Cleveland, to WCKT -TV Miami as execu- Joe W. Bagwell, sales promotion manager, One of America's great radio stations tive producer. 850 Ks 50,000 WATTS Soil Pipe Division, Combustion Engineering am Inc., to WDEF -TV Chattanooga. John F. Hurlbut, manager of tv promotion research, Peters, Griffin, Woodward Inc., N. Y. (station representative), to WFBM- -I William A. Gietz, sales- AM-TV Indianapolis, as promotion -public man, WTAR -TV Norfolk, relations manager. Estel D. Freeman, night Va., promoted to local operations manager, WFBM-AM -TV, pro- sales manager. moted to publicity manager. Paul Williams, newscaster, WWI-AM-TV Detroit, promoted to public affairs manager. Bill Ray, previously announcer- producer- director, KFWB Los Angeles, to KRHM Richard H. Gurley Jr., sales staff, WEEI MILESTONES (FM) Los Angeles as sales promotion man- Boston, to WBZ -TV Boston as account ex- for July ager- assistant program director. ecutive. E. Gordon Kelly Jr., previously with Gen- Gus Dato and Robert Ringer, both of KTTV BMI's series of program con- eral Electric Credit Corp., to WDAU -TV (TV) Los Angeles, promoted to assistant tinuities spotlights the impor- Scranton, Pa., as account executive. maintenance supervisor and assistant remote tant events on the American supervisor, respectively. scene. July's release features Mack Edwards, announcer -master of cere- four complete half -hour shows monies of Take a Break, WAAM Baltimore, Jack Harris, copy director, William G. Tann- -smooth, well -written scripts appointed director of public service. haeuser Co., Milwaukee, to continuity staff, ready for immediate use. WTMJ- AM-TV, same city. "THE UNKNOWN BEYOND" Art Curley, disc jockey, WDEL -AM -FM (Intl. Geophysical Year) July 1, 1957 -Dec. 31, 1958 LIBEL Wilmington, Del., to WRCV Philadelphia as disc jockey. "INDEPENDENCE DAY" SLANDER July 4, 1957 Paul Mills, newscaster, WTOP- AM -FM -TV "THE GOOD GRAY POET - PIRACY Washington, to WWDC-AM -FM Washing- WALT WHITMAN" (Portrait ton as announcer. of an American, 1819 -1892) PRIVACY July 19, 1957 COPYRIGHT Les Lampson, formerly with KFDX -TV "DEEP SEA EXPLORER" Wichita Falls, Tex., to announcing staff, William Beebe Guard against embarrassing loss Born: July 29, 1877 KOTV (TV) Tulsa, Okla. by having our unique, special "Milestones" is available for commercial INSURANCE James Pansulo, announcer, WCOP Boston, sponsorship-see your local stations fer which is adequate and to WHDH Boston, as summer replacement details. surprisingly inexpensive. announcer. WRITE FOR DETAILS AND RATES J. W. McGough, general manager, WTVN- EMPLOYERS REINSURANCE TV Columbus Ohio, father of boy, Craig CORPORATION Paul, May 26. .,BROADCAST MUSIC, INC. INSURANCE EXCHANGE director, WCFL Chi- 589 FIFTH AVE., NEW YORK 17, N.Y. KANSAS CITY, MISSOURI Lee Petrillo, musical cago, and Nancy Wright, vocalist on NBC- EW YORK CHICAGO ,111OLLTW000 TORONTO MORTREAI

BROADCASTING TELECASTING June IO, 1957 Page 105 PEOPLE

TV's Club 60 color variety show, have an- Steve Rintoul Jr., account executive, Ven- cently appointed administrator, atomic nounced their marriage, May .23. ard, Rintoul & McConnell, N. Y., station energy services, Government Service Dept. representative, father of girl, June 3. Grand- Nancy Keulen, traffic manager, KBIG Fred Steiner, formerly of Convair Div. of Cata- father is Steve Rintoul Sr., vice president of lina, Calif., married to Bill Hefley, June 2. General Electronics Corp., to western sales firm. staff of Sarkes Tarzian Inc., Bloomington, Brod Seymour, staff announcer, WBAZ-TV Jennie R. Snell, assistant to promotion chief Ind. at Meeker Co.'s division, to Blair Televi- Huntington, W. Va., married to Ruth Johns, tv Richard H. Baker, manager of defense en- Assoc.'s N. sales develop- former secretary to general manager, sion Y. office on gineering standards and services, RCA, to appointed to WEHT -TV Henderson, Ky., May 4. ment staff. Lloyd Heaney post of administrator, value engineering of account executive. BTA's Chicago office as RCA defense electronic products. Gene Davis, disc jockey, WHB Kansas City, TRADE ASSOCIATIONS George A. Lakin, formerly staff project of- father of girl, May 30. Bette Doolittle, formerly with P. Ballantine ficer, directorate of intelligence and elec- & Sons Newark, N. J., and NARTB, Wash- tronic warfare, U. S. Air Force, Rome, Richard Dix, WBAL -TV Baltimore, father ington, named director of women's press and N. Y., to Prodelin Inc. (manufacturer of of son, Donald Albert, May 18. radio -tv relations of Grocery Mfrs. of Amer- parabolic antennas and transmission lines), ica, N. Y., succeeding Dorothy Mahlstedt Kearny, N. J., technical service engineering

REPRESENTATIVES_: :_. resigned. staff. Vincent Patrick Comiskey, sales service rep- K. E. Weitzel, in charge of General Electric resentative, NBC, N. Y., appointed to na- Co.'s commercial engineering for tube sales 4 Oliver T. Trittler, sales tional sales staff of RAB. since 1950, appointed regional commercial staff, KWK-TV St. Louis, engineer in Chicago for GE's receiving tube to Blair -Tv, same city, as MANUFACTURING department. account executive. Frank Folsom, chairman of RCA's executive committee and former president, appointed PROGRAM SERVICEStmatantigaVAINXIMMONg by Pope Pius XII as permanent representa- Darrell Winkler, former owner of Radio tive of Vatican City to new International Recorders, to Universal Recorders, Holly- Atomic Energy Agency. He will represent wood, as vice president -general manager. Carlos Reese, account Vatican at "Atoms-for -Peace" organiza- tion's first conference in Vienna executive, Frederic W. Ziv general PROFESSIONAL SERVICESsautatamonstramma next August. Co., St. Louis, to John Herb Landon, formerly director of promo- Blair & Co., same city, as Joseph L. Langevin, formerly systems en- tion, Kenyon & Eckhardt on Pacific Coast account executive. gineer, RCA Service Co., Tuscon, to facility to Rogers & Cowan, L. A., in executive 11? manager, succeeding H. A. Baldwin, re- capacity. INTERNATIONAL. People who know . Clemente Serna Mar- stay at the tinez, president - general manager, Radio Pro - gramas de Mexico, S. A., elected president of Mex- Ark" ico City Sales Executives Club (NSE International 3 Minutes from Grand Central affiliate). Convenient to Fifth Avenue June Dennis, free lance radio commen- tator, elected president of Toronto branch Shopping ... Theater District of Canadian Women's Press Club. All Outside Rooms John Verge, formerly of sales staff of Radio; Television; Circulating National Film Board, Montreal, Que., to Screen Gems (Canada) Ltd., as manager of Ice -Water; tub and shower Montreal office. Hugh Rinehart, production director, WIMA- TV Lima, Ohio, leaves for 10 -week stay in \f V ' vx,ivV1lV`tvV Finland as "goodwill ambassador as part delightfully of project sponsored by The Experiment in International Living. AIR CONDITIONED Paul R. Bunker, formerly vice president - director, foreign trade firm of Dodge & HOME OF THE FAMOUS Seymour Ltd., named director of adminis- tration of Munich office of American Com- `Hawaiian Room' mittee for Liberation, succeeding Wilfrid J. Known For Authentic Hawaiian Woods. Cuisine and Native Entertainment Frank C. Fice, tv production instructor, see vaux local travel agency Ryerson Institute, to Caldwell Lab, Toronto, or write to Promotion Dept. for Brochure 124 as sales service chief. I Donald Gordon, formerly of Canadian Press, Near the Toronto, Ont., to CBC as London, Eng., United Nations 47 correspondent. Alphonse Ouimet, general manager of CBC, LEXINGTON AVE. at 48th ST., to receive honorary doctorate in applied NEW YORK CITY, 17 science at U. of Montreal on May 31. Page 106 June 10, 1957 BROADCASTING TELECASTING FOR THE RECORD

Station Authorizations, Applications New Tv Stations .. . ACTIONS (As Compiled by B T) Hays, Kan. -KAYS Inc., granted vhf ch. 7 (174- 180 mc); ERP 81.3 kw vis., 44 kw our.; ant. height May 29 through June 4 above average terrain 663 ft., above ground 748 ft. Estimated construction cost $183,675, first year Includes data on new stations, changes in existing stations, ownership changes, hearing operating cost $87,300, revenue $114.330. P.O. ad- cases, rules & standards changes and routine roundup. dress Box 695, Hays. Studio and trans. location 23rd and Hall Sts. Geographic coordinates 38° 53' 05" N. Let., 99° 20' 20" W. Long. Trans. Stand- Abbreviations: ard Electronics, ant. Alford. Legal counsel Abe L. DA- directional antenna. cp-construction per- night. LS local sunset. mod. - modification Stein, Washington. Consulting engineer Commer- mit. ERP- effective radiated power. vhf-very trans. -transmitter.- unl.- unlimited hours. kg- cial Radio Equipment Co., Washington. Applicant high frequency. uhf -ultra high frequency. ant. kilocycles. SCA- subsidiary communications au- is licensee of KAYS Hays. Announced May 29. -antenna. aur.- aural. vis.- visual. kw-kilo- thorization. SSA- special service authorization Great Falls, Mont. -Cascade Bcstg. Co., granted watts, w-Watt. mc- megacycles. D-day. N- STA- special temporary authorization. *- -educ. vhf ch 3 (60 -66 mc); ERP 118 w vis., 71 w aur.; ant. height above average terrain 235 ft., above ground 230 ft. Estimated construction cost $23.000, first year operating cost $54,000, revenue $60,000. Post Office address 1951 Skyline Vista Am -Fm Summary through June 4 Tv Summary through June 4 Drive, La Habra, Calif. Studio location on 15th Appis. In St., 2 miles north of Great Falls. Trans. location On Pend- Hear- Total Operating Stations in U. S.: on 15th St., 2 miles north of Great Falls. Geo- Air Licensed Cps ing ing graphic coordinates 47° 31' 56" N. Lat., 111° 16' 45" Vhf Uhf Total W. Long. Trans. and ant. Gates. Legal counsel Am 3,024 3,010 252 364 145 Commercial 386 89 4751 Robert P. Lawton, La Habra. Consulting engi- Fm 540 520 49 54 o Noncomm. Education 18 5 238 neer applicant. Principals are equal partners Francis N. Laird, business interests, and his son FCC Robert R. Laird, engineer, KVEC -AM -TV San Commercial Station Authorizations Grants since July 11, 1952: Luis Obispo, Calif. Announced May 29. As of February 28, 1957 (When FCC began processing applications tv freeze) APPLICATIONS Am Fm Tv after Licensed (all on air) 3,000 513 290 Vhf Uhf Total Moline, Dl.- Community Telecasting Corp., vhf Cps on air 31 16 225 353 324 6771 ch. 8 (180 -186 mc); ERP 316 kw vis., 200 kw aur.; Commercial 1,000 above Cps not on air 133 23 123 Noncomm. Educational 27 21 488 ant. height above average terrain ft., Total authorized 3,164 552 638 ground 1,045 ft. Estimated construction cost $496; Applications in hearing 119 0 70 000, first year operating cost $480,000, revenue New station requests 303 10 56 Applications filed since April 14, 1952: $600,000. P. O. address °/a C. I. Josephson Jr., New station bids in hearing 67 0 10 1514 5th Ave., Moline. Studio location Moline. Facilities change requests 146 11 45 (When FCC began processing applications Trans. location Henry County. Geographic co- Total applications pending 900 112 353 after tv freeze) ordinates 41° 18' 33" N. Lat., 90° 22' 46" W. Long. Licenses deleted in February 0 2 0 Trans.-ant. RCA. Legal counsel Arnold, Fortes Cps deleted In February , 0 0 I New Amend. Vhf Uhf Total & Porter, Washington, D. C. Consulting engineer Commercial 1,089 337 850 579 1,4288 George P. Adair Engineering Co., Washington, Noncomm. Educ. 66 37 28 654 D. C. Equal partners are G. Rodney Ainsworth, Based on official FCC monthly reports. These Mel Foster, Harold W. Hoersch, C. I. Josephson are not always exactly current since the FCC Jr. and C. I. Josephson HI. Mr. Ainsworth, lum- must await formal notifications.of stations going Total 1,155 337 887 607 1,4945 ber and real estate interests, Mr. Foster, 25% on the air, ceasing operations, surrendering li- owner KSTT Davenport, Iowa. Mr. Hoersch, at- censes or grants, etc. These figures do not in- 176 cps (33 vhf, 143 uhf) have been deleted. torney, the Josephsons have Jewelry interests. clude noncommercial, educational fm and tv r One educational uhf has been deleted. Announced June 4. stations. For current status of am and 1m sta- a One applicant did not specify channel. Lafayette, La.- Evangeline Bcstg Co , vhf ch. tions see "Am and Fm Summary," above and ' Includes 48 already granted. 3 (60 -66 mc); ERP 100 kw vis., 50 kw our.; ant. for tv stations see "Tv Summary," next column. s Includes 725 already granted. height above average terrain 947 ft., above ground 996 ft. Estimated construction cost $634,097, first

NATION -WIDE NEGOTIATIONS FINANCING APPRAISALS RADIO TELEVISION NEWSPAPER

EASTERN I MIDWEST SOUTH SOUTHWEST WEST

FULLTIME WISCONSIN CAROLINA CENTRAL CALIFORNIA INDEPENDENT INDEPENDENT INDEPENDENT TEXAS DAYTIME

$160,000 $70,000 $56,000 $76,000 $125,000

Well- constructed Profit daytimer Requires $15,000 Fulltime inde- Dynamic major facility in excel- in heart of dairy - cash.- Present pendent with as- market operation lent market. land. Half cash, owner trans- sets appraised at with fine growth Gross and profits balance in four ferred. A good $90,000. Well in and earnings rec- both up. 29% years. situation for an the black. Some ord. Terms cash. down. operator. financing.

WASHINGTON, D. C. CHICAGO, ILL. ATLANTA, GA. DALLAS, TEX. SAN FRANCISCO

Wm. T. Stubblefield Ray V. Hamilton Jack L. Barton Dewitt (Judge) Landis W. R. (Ike) Twining 1737 DeSales St., N. W. Tribune Tower 1515 Healey Bldg. Fidelity Union Life Bldg. 111 Sutter St. EX 3-3456 DE 7 -2755 JA 3 -3431 RI 8 -1175 EX 2 -5671

Call your nearest office of HAMILTON, STUBBLEFIELD, TWINING & ASSOCIATES

BROADCASTING TELECASTING lune 10, 1957 Page 107 1 FOR THE RECORD

year operating cost $407,000, revenue $437,000. revenue $80,000. Principals are half owners H. C. P. O. address 519 S. Buchanan St., Lafayette. Young Jr. former owner of WSOK Nashville, Studio location Lafayette. Trans. location Ver- Tenn., and WIOK Tampa, Fla., and Mr. Duke, milion Parish. Geographic coordinates 29° 59' 18 owner, WDBL Springfield, Tenn., and 100 %, 18" N. Lat., 92° 18' 40" W. Long. Trans.-ant. RCA. WDBM Statesville, N. C. Announced May 29. Legal counsel Scharfeld and Baron, Washington, Humacao, P. R.- Antonio L. Ochoa, granted D. C. Consulting engineer Vandivere, Cohen and 1240 kc, 250 w uni. P. O. address Figueroa St. 613, Wearn, Washington, D. C. George H. Thomas and Santurce, P. R. Estimated construction cost Lafayette Advertiser Gazette Inc. are equal part- 9.000, first year operating cost $17,570, revenue ners. Mr. Thomas is manager -50% owner KVOL- $32.544. Mr. Ochoa owns Santurce recording firm. Planning AM-FM Lafayette. Announced June 4. Announced May 29. Pittsfield, Mass. -Springfield Television Bcstg. Corp., uhf ch. 64 (770 -776 me); ERP 151 kw vis., 75.5 kw sur.; ant. height above average terrain APPLICATION 953 ft., above ground 278 ft. Estimated construc- tion cost first year cost Santa Rosa, Calif. -Bay Area Electronic Assoc. $130,400, operating 1580 kc, 500 w. D. P. F. Egan, 000, revenue $100,000. P. O. address Box 2210, O. address John Springfield. Mass. Studio location Pittsfield. Trans. 300 Montgomery St., San Francisco, Calif. Esti- location Berkshire County. Geographic coordi- mated construction cost $28,118, first year oper- nates 42° 31' 4" N. Lat.. 73° 6' 55" W. Long. Trans: ating cost $42,000, revenue $50,000. Mr. Egan ant. Legal counsel and (75 %). investment interests, and Robert Sherman a Radio GE. McKenna Wilkinson, (25 advertising interests. will be owners. Washington, D. C. Consulting engineer George %), R. Townsend, Springfield. Principals include Announced May 29. Roger L. Putnam 27.25% and 11 others. Spring- field is licensee of WWLP (TV) Springfield, and owns Greenfield Television Corp., permittee of . . . WRLP (TV) Greenfield, Mass. Announced May 4. Existing Am Stations ACTIONS Existing Tv Stations . . ° Station? CALL LETTERS ASSIGNED ACTIONS KAHL Auburn, Calif.- Placer Bcstrs., 950 kc. KFLJ Walsenburg, Colo. -Floyd deter, 1380 kc. CALL LETTERS ASSIGNED WZRO Jacksonville, Fla.- Andrew B. Letson, WJCT (TV) Jacksonville, Fla. -Educational 1010 kc. Changed from WJVB. Television Inc., ch. 7. Changed from WETJ (TV). WSCM Panama City Beach, Fla. -Mel Wheeler, WTVM (TV) Columbus, Ga.- Martin Theatres 1290 kc. of Georgia Inc., ch. 28. Changed from WDAK -TV. WGOA Winter Garden, Fla.-E. V. Price, KOAC -TV Corvallis, Ore. -State of Oregon, ch. 1600 kc. 7. WCRY Macon, Ga.- William H. Loudermilk, WCMB -TV Harrisburg, Pa.- Rossmoyne Corp., 900 kc. ch. 71. Changed from WTPA (TV). WFDR Manchester, Ga. -Radio Manchester Inc., WTPA (TV) Harrisburg, Pa. -The Patriot -News 1370 kc. Co., ch. 27. Changed from WCMB -TV KLUW Mountain Home, Idaho -Mountain Home WBPZ -TV Lock Haven, Pa. -Lock Haven Bcstg. Radio Inc., 1390 kc. Corp., 32. KCMB Mission, Kan.-Mission Bcstrs. Inc., ch. 1480 kc. WHAM Presque Isle, Me.- Northwestern Beste. Co., 950 kc. New Am Stations ... WDSK Cleveland, Miss. -Lawrence A. Feduccia, 1410 kc. ACTIONS WAHL Hastings, Mich.-Donald G. Carey, 1220 kc. Alma, Ga.-C. N. Todd, granted 1480 kc, 1 kw KUDI Great Falls, Mont. -Community Bcstrs., D. P. O. address Box 72, Douglas, Ga. Estimated 1450 kc. Changed from KBGF. construction cost $12,336, first year operating cost KTNC Falls City, Neb.-Craig Siegfried, 1230 kc. $36,000, revenue $48,000. Mr. Todd owns Douglas WVIP Mount Kisco, N. Y. -Radio Mount Risco retail tire firm. Announced May 29. Inc., 1310 kc. Changed from WWES. Bainbridge, Ga.- Joseph M. Grollman, granted KFLY Corvallis, Ore.-Midland Bcstg. Co., 1240 1360 kc, 1 kw D. P. O. address Box 146, Bain- kc. Changed from KCVO. bridge, Ga. Estimated construction cost $21,117, KLOO Corvallis Ore. -Pacific States Radio Co., first year operating cost $40.000, revenue $98,000. 1340 kc. Changed from KRUL. You can save Mr. Grollman is manager of Bainbridge dry KAJO Grants Pass, Ore. -Grants Pass Bcstg. goods store. Announced May 29. Co., 1370 kc. Burns, Ore. -Howard J. McDonald and James WATP Marion, S. C. -Pee Dee Bcstg. Co. P. Ward d/b as Radio Burns, granted 1230 kc, 1430 kc. 250 w uni. P. O. address 2220 Frederic St., Boise, WEAG Alcoa, Tenn.-Blount County Bcstg. Co., Idaho. Estimated construction cost $8,884, first 1470 kc. year operating cost $22,524, revenue $30,000. Mr. KHEY El Paso, Tcx. -KEPO Bcstg. Co., 690 kc. yourself headaches McDonald is ofc. mgr., KGEM Boise. Mr. Ward is Changed from KEPO engineer- announcer, KRKO Everett, Wash. An- KILT Houston, Tex. -The McLendon Corp., nounced May 29. 610 kc. Changed from KLES. Winner, S. D.- Midwest Radio Corp., granted KETX Livingston, Tex. -Polk County Beste. 1260 kc, 5 kw D, remote control trans. P. O. Co., 1440 kc. address r/o Robert W. Fouse, Box 949, Chadron, KFKF Bellevue, Wash.-Bellevue Bcstrs., 1330 Neb. Estimated construction Cost $29,737, first kc. by making RCA year operating cost $74.000, revenue $99,000. Principals are )5 owners William H. Finch, 5.4% interest, KGOL Golden, Colo.; Richard L. David, optometrist, and Mr. Fouse. 5.4 %, KGOL. An- Ownership Changes ... nounced May 29. Madison Term. -Central Bcstg. Corp., granted 1430 kc, 1 kw D. P. O. address % Walter A. Duke, APPLICATIONS your single source Box 464, Springfield, Tenn. Estimated construc- tion cost $28.434, first year operating cost $60,000, KVEC -AM -TV San Luis Obispo, Calif. -Seeks

:9igeNC4H<=:sii1=MMOMFAIWz:?' nW. of equipment for outstanding properties in the SOUTH and service... call CLIFFORD B. MARSHALL or For additional information write to RCA, Dept. T -22, Building 15 -1, Camden, N. J. STANLEY WHITAKER Atlanta: Jackson 5 -1576 RADIO CORPORATION NEGOTIATIONS FINANCING APPRAISALS of AMERICA 'l3[ack6uru eOgyant WASHINGTON, D. C. ATLANTA James W. Blackburn Clifford B. Marshall Jack V. Harvey Stanley Whitaker Washington Building Healey Building STerling 3 -4341 Jackson 5 -1576 x ...... :9 wTYi M.'.i: Page 108 lune 10, 1957 BROADCASTING TELECASTING PROP SSIONAL CARDS

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS xecutive Offices CONSULTING ENGINEERS 735 De Sales St., N. W. ME. 8-5411 Consulting Engineer PAUL GODLEY CO. RADIO & TELEVISION Aces and Laboratories National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. Pilgrim 6.3000 S01 -514 Munsey Bldg. STerling -0111 1339 Wisconsin Ave., N. W. 3 Telephone District 7 -1205 Laboratories, Great Notch, N. J. /ashington, D. C. ADams 4 -2414 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

'ommercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver 30 Years' Experience in Radio 9TERNATIONAL CONSULTING RADIO ENGINEERS BLDG. DI. 7.1319 Engineering MUNSEY BUILDING DISTRICT 74215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 Pennsylvania Bldg. Republic 72347 . WASHINGTON 4, D. C. O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. CARR & ASSOCIATES PAGE, CREUTZ, RUSSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. KEAR & KENNEDY Communications Bldg. 11 14th St., N. W. Sheraton Bldg. Radio & Television 1302 18th St., N. W. Hudson 3-9000 710 14th St., N. W. Executive 34670 vedsingten 5, D. C. REpubtie 7-3984 Engineers Washington 5, D. C. WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans 303 White Henry Stuan Bldg. Mutual 3280 Seattle 1, Washington Member AFCCE 1001 Conn. Ave. Leesburg, Vo. Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. GUY C. HUTCHESON ROBERT M. SILLIMAN LYNNE C. SMEBY CONSULTING RADIO ENGINEERS John A. Moffet- Associate CONSULTING ENGINEER AM -FM -TV P. 4-8721 INWOOD POST OFFICE O. Box 32 CRestview 1405 G St., N. W. 4806 MONTGOMERY LANE DALLAS 9, TEXAS 1100 W. Abram Republic 7-6646 LAKESIDE 8 -6108 Washington 5, D. C. WASHINGTON 14, D. C. ARLINGTON, TEXAS Member AFCCE Member AFCCE Oliver 2 -8520

P. WALTER F. KEAN WILLIAM E. BENNS, JR. GEO. ADAIR ENG. CO. ROBERT L. HAMMETT Consulting Engineers CONSULTING RADIO ENGINEERS Consulting Radio Engineer Associates CONSULTING RADIO ENGINEER 3802 Military Rd., N. W., Wash., D. C. Radio -Television George M. Sklom, Robert A. Jones Communications -Electronics Phone EMerson 2-8071 821 MARKET STREET 1 Riverside Road-Riverside 7 -2153 Box 2468, Birmingham, Ala. 1610 Eye St., N.W., Washington, D. C. Riverside, III. SAN FRANCISCO 3, CALIFORNIA Executive 3.1230 Executive 34851 Phone 6 -2924 SUTTER 1 -7545 Member AFCCE (A Chicago suburb) Member AFCCE

Vandivere, CARL E. SMITH J. G. ROUNTREE, JR. JOHN B. HEFFELFINGER Cohen & Wearn CONSULTING RADIO ENGINEERS 5622 Dyer Street Electronic Engineers 8401 Cherry St. Hiland 4-7010 Consulting 4900 Euclid Avenue 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio EMerson 3 -3266 KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEnderson 2-3177 Dallas 6, Texas Washington 5, D. C. Member AFCCE

VIR N. JAMES JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. RALPH J. BITZER, Consulting Engineer SPECIALTY Consulting Radio Engineers TELEVISION and RADIO Suite 298, Arcade Bldg., St. Louis 1, Mo. Directional Antenna Proofs ENGINEERING CONSULTANTS Garfield 14954 Mountain and Plain Terrain 2000 P St., N. W. "For Results in Broadcast Engineering" Washington 6, D. C. 420 Taylor St. AM -FM-TV 1316 S. Kearney Skyline 6.1603 San Francisco 2, Calif. Columbia 5 -4666 Allocations Applications Denver 22, Colorado PR. 5 -3100 Petitions Licensing Field Service

SE VICE DI l') ECTO L)

COMMERCIAL RADIO CAPITOL RADIO RADIO ENGINEERING COMPANY MONITORING COMPANY CONSULTANTS- S0ci4W., in ENGINEERING INSTITUTE Television Radio allocations Installa- PRECISION FREQUENCY - - Accredited Technical Institute Curricula tions field- antenna measurements -AM MEASUREMENTS -UHF -VHF "will consider investing with 3224 16th St., N.W., Wash. 10, D. C. A FULL TIME SERVICE FOR AM -FM -TV new applkants." Practical Broadcast, TV Electronics engi- Norwood J. Patterson, Owner P. O. Box 7037 Kansas City, Mo. neering home study and residence courses. 1111 Market Street, Son Francisco, Calif. Phone Jackson 3 -5302 Write For Free Catalog, specify course. MArket 14171

BROADCASTING TELECASTING June 10, 1957 Page 109 FOR THE RECORD assignment of license from Valley Enterprises ing height to tip of ant., of 512 ft. above ground install satisfactory equipment for conversion to Co. to Salinas Valley Bcstg. Corp. for $50,000. and denial of similar applications of American multiplex operation. John C. Cohan, 31.88% owner KSBW -AM-TV Telephone and Telegraph Co. WAKR -TV Akron, Ohio- Petition requesting Salinas, Calif. and former 50% owner KVEC -AM- amendment of sec. 3.606(b) to amend the Table TV, will be sole owner. Announced June 4. of Assignments so as to delete eh. 12 from Erie, WSIR Winter Haven, Fla.-Seeks control by FINAL DECISIONS Pema., reassign it to the hyphenated communities Lawrence A. Rollins through purchase of stock of Akron -Cleveland, Ohio, issue simultaneously from Tom Moore for ;38782. Mr. Rollins, for- The FCC (1) denied petition by WMAY -TV with the proposed rule making, an appropriate merly 29.41% owner, will be 50.29% owner. An- Inc., successful applicant in Springfield, Ill., ch. order directing the petitioner to show cause why nounced May 29. 2 proceeding, to vacate order staying construc- its authorization for ch. 49 should not be changed KORT Grangeville, Idaho -Seeks assignment of tion pending determination in deintermixture, to ch. 12 and make other changes in existing license from Far West Radio Inc. to Kebco Inc. and (2) granted WMAY -TV Inc., a permit, to television assignments in the Erie, Penna. and for $50,000. Principals include Edward M. Brain- construct a station conditioned that operation Clarksburg and Weston, W. Va. areas; In the erd (98.6 %), free lance radio -tv writer. An- will be on ch. 36 in lieu of ch. 2 specified in the alternative, switch chs. 5 and 12 at Weston and nounced May 29. application, subject to engineering conditions and Clarksburg, W. Va. so that ch. 5 is allocated to that acceptance by WMAY -TV Inc., of instant Clarksburg, W. Va. and eh. 12 to Weston, W. Va. WAAM (TV) Baltimore, Md. -Seeks transfer grant shall be deemed to constitute a surrender of control of licensee corporation from Ben by it of all asserted rights with respect to ch. PETITIONS FOR RULE MAKING DENIED Cohen Herman Cohen, et al. to Westinghouse 2; construction to commence only after specifi- Electric Corp. for $4.4 million. Westinghouse cation authorization by the Commission follow- WNAO -TV Raleigh, N. C.- Petition requesting Electric Corp. owns Westinghouse Bcstg. Co., ing submission within 30 days of all necessary amendment of sec. 3.606(b) of the Rules by the licensee of stations in Boston, Cleveland, Pitts- technical information with respect to operation issuance of rule making so as to delete ch. 5 burgh San Francisco, Fort Wayne, Portland, Ore. on ch. 36. Comrs. Mack and Craven abstained from Raleigh, N. C. and add uhf ch. to be se- and Chicago. Announced June 4. from voting. lected by the Commission and reserved for edu- WMEX Boston, Mass. -Seeks assignment of li- cational use; also to reassign eh. 5 to Rocky The Commission denied a petition by Sanga- Mount, N. C. Supplement to petition of 6 -28 -56 cense from New England Radio Corp. to Rich- mon Valley Television Corp. for rehearing and for $215,000. Robert S. Richmond requesting that the assignment to Raleigh, N. C. mond Brothers reconsideration of June 29, 1956, decision which be as follows: chs. 22, 28, 44 and 50. (85 %), owner advertising agency, and Maxwell denied its competing application in above -men- E. Richmond (15 %), owner WPGC Morningside, tioned proceeding. Comrs. Mack and Craven WTVK -TV Knoxville, Tenn.-Petition request- Md. and WRNC -FM Oakland, Md. will be owners. abstained from voting. (Text to be printed by ing amendment of part 3 of the Rules by the Announced May 29. GPO in weekly pamphlet.) issuance of a rule making looking toward the KOMA City, Okla. -Seeks assign- deintermixture of Knoxville, Tenn. and Spartan- Oklahoma The FCC announced its decision of May 29 burg, S. C. by adding ch. 7 to Knoxville, Tenn. ment of license to Burton Levine, Arnold Ler- which (1) denied protests of WLYC Williamsport It is also requested that the Commission issue ner, Myer Feldman, Donald Rubin and Harold Pa. and WMLP Milton, Pa., and (2) reinstated an order to show ,cause why petitioner's present Thurman by purchase of stock (141/4%) from affirmed Oct. 5, 1955, grant of application by uhf assignment should not be changed to the Sol Schildhanse for $42,500. Stock holdings will Williamsport Radio Bcstg. Associates, Inc. for proposed vhf assignment. be Mr. Levine 32 %, Mr. Lerner 32 %, Mr. Feld- new am (WARC) on 1380 kc, 1 kw, D, in Milton, man 17 %, Mr. Rubin 12% and Mr. Thurman 7 %. Pa. Comr. Hyde dissented; Comr. Bartley dis- Philipsburg- Clearfield Television, Clearfield, Announced June 4. and Pa.- Petition to amend sec. 3.606 so as to allocate sented a and issued statement. ch. 3 to Clearfield, Pa. KDHS (TV) Aberdeen, S. D. -Seeks assignment of cp from Aberdeen Television Co. to North WAYS (TV) Charlotte, N. C.- Petition request- Dakota Bcstg. Co. for $2,447. North Dakota owns ing amendment of sec. 3.606 by instituting rule KCJB -AM -TV Minot, KXJB -TV Valley City, Petitions . . . making so as to delete ch. 9 from Charlotte, KBMB -TV Bismarck and KSJB Jamestown, all N. C., and to add in lieu thereof chs. 20 and 77. N. D. Announced May 29. WCOV-TV Montgomery, Ala.- Petition request- ing KHEY El Paso, Tex.-Seeks transfer of con- amendment of sec. 3.606 to amend the Table of Assignments by the adoption of either one INSTRUCTION trol of licensee corporation from KEPO Bcstg. of the following alternative proposals: (1) that Co, to Harvey R. Odom, Eldred O. Smith and a show cause proceeding be instituted against A. V. Bamford for $150,000. Mr. Bamford, 50% The Commission on June 5 directed prepara- Ariz., WSLA -TV now authorized to operate on ch. 8 a owner KHEP Phoenix, Mr. Odom, 50% in Selma, Ala., to specify operation on eh. 58; tion of document looking toward denial of owner KHEP, and Mr. Smith, furniture and ap- that, upon the conclusion of such show cause tiCommission reconsideration pliance interests, will be equal partners. An- be of se decision 6 granting nounced May 29. proceeding, sec. 3.606 amended by deleting Crosley Broadcasting Corp. construction permit ch. 8 from Selma, Ala. and assigning it to Mont- new 13 KPAC -TV Port Arthur, Tex. -Seeks assignment gomery, Ala.; and that a show cause proceeding for tv on ch. in Indianapolis, Ind., and of cp to Texas Goldcoast Television Inc. for be instituted against WCOV -TV, now operating denying competing application of Indianapolis $150,000. Owners will be Port Arthur College Broadcasting Inc., WIBC Inc., and Mid -West TV on ch. 20 in Montgomery, Ala., to specify opera- Corp. (50 %) and Jefferson Amusement Co. (50 %). An- tion on ch. 8; or (2) that a show cause proceed- nounced June 4. ing be instituted against WSFA -TV, now operat- ing on ch. 12 in Montgomery, to specify opera- tion on ch. 26; that a show cause proceeding be Routine Roundup ... Hearing Cases ... instituted against WSLA, now authorized to op- erate on eh. 8 in Selma, Ala., to specify opera- BROADCAST ACTIONS tion on ch. 58; that sec. 3.606 be amended so as INITIAL DECISIONS to delete the educational reservation from ch. By the Broadcast Bureau Hearing Examiner Elizabeth C. Smith issued 26, Montgomery, Ala. and make ch. 12, Mont- Actions of May 31 initial decision looking toward grant of appli- gomery, an educational reservation; and that 3.606 amended by deleting ch. 8 WILZ St. Petersburg Beach, Fla.-Granted mod. cation of Radio Wayne County Inc., for a new sec. be further of cp to change trans. location, type trans., am on 1420 kc, 500 w. D, in Newark, N. Y., and from Selma, Ala. and assigning it to Tuscaloosa, specify studio location. dismissal of competing application of Radio Ala. as an educational reservation. Newark Inc., at latter's request. WSYE -TV Elmira, N. Y.- Granted mod. of cp KUTE -FM, WLDM -FM, WHOM -FM, WEAW- to change ERP to vis. 120 kw, aur. 60 kw, specify Hearing Examiner Hugh B. Hutchison issued FM, WMMW -FM, KRKD -FM, KMLA -FM, WFMF- initial decision looking toward grant of applica- studio location, change type trans. and for waiver tion of Palm Springs Bcstg. Corp. to change FM, WMUZ -FM, WMIT -FM, WCAU -FM, WWDC- of sec. 3.613 of the rules. facilities of station KCMJ Palm Springs, Calif., FM, KSON -FM, KDFC -FM, KITE -FM, WPEN- KWJB -FM Globe, Ariz.- Granted extension of from 1340 kc. 250 w, unl. to 1010 kc, 1 kw -D, FM, WHBL -FM-Petition requesting amendment completion date to 8 -17. 500 w-N, DA. of sec. 3.293 so as to change the provision that Actions of May 29 Hearing Examiner Jay A, Kyle issued an ini- requires that the Subsidiary Communications tial decision looking toward grant of applica- Authorization (SCA) convert their simplex op- Needles Community Television Club, Needles, tions of Collier Electric Co. for point -to -point erations to multiplex by 7 -1 -57 and to provide Calif., Gas City, Ariz.- Granted assignment of cp microwave relay stations in Fort Morgan and for issuance of SCA's on a simplex basis to ex- to Needles Community Television Club, Inc. Sterling, Colo., and Sidney, Neb., to relay off - pire on 7 -1 -58, or a later date, and for such KICA -TV N. the -air pickup of signals of Denver to stations Clovis, M.- Granted license for to community ant. tv systems in Sterling, Colo., other relief as may be necessary to permit fm tv station (ch. 12). and Sidney and Kimball, Neb., provided that stations engaged in functional music operations WLBT (TV) Jackson, Miss -Granted license Collier will lower its existing ant. tower in Sid- on a simplex basis to continue those operations for tv station (ch. 3). ney from 745 ft. to a maximum height, includ- until such time as they are able to obtain and KLRJ -TV Henderson, Nev.- Granted license for tv station (ch. 2). WEAU -TV Eau Claire, Wis.- Granted exten- sion of completion date to 8 -12. Actions of May 28 WRTI -FM Philadelphia, Pa. -Granted cp to WASHINGTON change ERP to 790 watts, ant. height to 125 ft., make changes in trans. and change ant. system. 1625 Eye Street, N.W. KHFI (FM) Austin, Tex. -Granted cp to change Washington 6, C. ERP to 780 watts, ant. height to 52 ft., change D. type trans. and ant. system. NAtional 8 -1990 KETV (TV) Omaha, Neb.- Granted extension ALLEN KANDER of completion data to 12 -27. NEW YORK Actions of May 27 60 East 42nd Street KFLJ Walsenburg, Colo.-Granted mod. of cp to change type trans., change studio location New York 17, N. Y. and operate trans. by remote control. NEGOTIATORS FOR THE PURCHASE AND SALE MUrray Hill 7 -4242 WEIL Leesburg, Fla.- Granted mod. of cp to change ant-trans. location and change type trans. OF RADIO AND TELEVISION STATIONS CHICAGO WFDR Manchester, Ga. -Granted mod. of cp EVALUATIONS to change ant: trans. location and studio lo- 35 East Wacker Drive cation. FINANCIAL ADVISERS Chicago 1, Illinois WGCS Arlington, Fla.- Granted mod. of cp to change ant-trans. and studio location. RAndolph 6 -6760 KACE Riverside, Calif.- Granted extension of completion date to 7 -10; conditions. WHTG Eatontown, N. J.- Granted extension of completion date to 10 -24. Page 110 June 10, 1957 BROADCASTING TELECASTING CLASSIFIED ADVERTISEMENTS

RADIO RADIO RADIO Help Wanted Help Wanted-(Cont'd) Help Wanted-(Cont'd) Management Saks Announcers new personnel. Need Opening for first class announcer -engineer at 5 Growing eastern chain needs assistant managers Opening station, splitting kw independent. Also immediately. Prefer someone who is presently a one salesman, one announcer. one announcer - need radio time salesman: engineer. Radio KVOU, Uvalde, Texas. substantial guarantee, high commission. For chief announcer, program director or salesman Station either position send recent photo, qualifications, with announcing background. All applicants and if possible taped voice sample. KCHJ, P. O. must be married, must have car, must be willing Sales manager or program director. Permanent, Box 966, Delano, California. to locate permanently in a growing organization. excellent opportunity drink- Excellent salary and bonus arrangement. Promo- ers need RaodiouStation KW C, Immediate opening for good experienced an- tion to manager assured eventually. Send tape, Poplar Bluff, Missouri, A. L. McCarthy. nouncer with excellent voice, capable of modern resume and photo to Box 590G, B.T. fast pace music and news with good commercial Salesman -announcer, western Michigan daytime selling ability and production of sports. $85.00 General manager wanted for metropolitan mar- independent needs experienced key -man. Salary week. Send tape, photo and resume. KCMC AM- ket. Must have sound sales experience in smaller plus commission. Good pay for a good man! FM, Texarkana, Texas. market. Ambitious for advancement. Write Box Write or wire Joe Butler, WKLZ, Kalamazoo. 761G, BT. Announcer -radio really good dj and staff man, We have Interviewed dozens of men but are still will pay salary requirements right man. Smaller North central major market station seeks ag- looking for the salesman we want. If you can market, long established good network station, gressive manager who can document successful do a good job for an NBC owned station in a exceptionally pleasant little city of 18,000, good record in sales and station management respon- rich market, write, wire or phone Gustav Nathan, conditions, prefer midwesterner, must be thor- Mall WKNB, West Hartford 10, Conn. oughly experienced and good. Send tape and sibl)ity. Air substantiating resume prelim- letter with employment record, no letters an- inary to interview. Box 657G, B.T. swered without tape. Tapes returned promptly, letters held in confidence. No phone calls, ad- Hawaii. Radio sales manager. Write full quali- dress Manager, KATE, Albert Lea, Minnesota. fications. Box 920G, B.T. DEADLINE: Undisplayed- Monday preceding publication date. Display- Need immediately pop dj -music director for Station manager wanted for Boston independent Tuesday preceding publication date. central Kansas outstanding 1,000 watt music - station. Must have sound administrative, pro- news. Town of 42,000 you'll like. Salary open, gramming and sales supervision experience. Sal- 20íE per talent paid on personal appearances. Expanding ary plus generous incentive program commen- SITUATIONS WANTED organization wants an experienced air man cap- surate with ability. Replies will be kept confi- word able of growing into management. Airmail com- dential. Apply Box 937G, B.T. $2.00 minimum plete background, photo, taped commercials, ad libs and news. J. D. Hill, KWHK Hutchinson, General manager, must be financially able to HELP WANTED 25¢ per word Kansas, "Where Agriculture and Industry Meet." purchase 25 %, interest in powerful independent $2.00 minimum in metropolitan market. Box 996G, B.T. Tampa's most influential radio station needs a All other classifications 30$ per word young, production-minded crackpot. WALT offers an opportunity for a live -wire announcer, pro- Sales $4.00 minimum duction -man in a position of growing importance. Send tape, resume, photo to Production Manager, DISPLAY ads $15.00 per inch WALT, Tampa, Florida. State base salary require- If you are between 25 and 30 with a year's sales ments. experience. We have an unusual opportunity to Payable in advance. Checks and money insure your present and future. Unique chance. orders only Wonderful opportunity for announcers with fun- Write Box 735G, BT. damental broadcast experience. Favorable work- ing conditions. Send tape, photo and resume to No charge for blind box number Radio Station WARK, CBS, Hagerstown, Mary- and two Sales manager experienced salesmen APPLICANTS: If transcriptions or bulk packages land. for growing North Carolina chain, must have submitted, charge for mailing (Forward proven record of sales send full information and $1.00 Are you an experienced radio man with a top picture Box 893G, remittance separately, please). All transcriptions, to Bor. photos, etc., sent to box numbers are sent at quality voice? If so, you're the man we're look - owner's risk. BROADCASTING TELECASTING ex- ing for. Brand new operation on the air soon. Sales manager for single station market, 16,000, pressly repudiates any liability or responsibility Salary commensurate with voice and ability. south -south central. $100 weekly plus percentage for their custody or return. Rush your tape and letter to WDOL, P. O. Box gross or net after three months depending re- 429, Athens, Georgia. sults. Box 899G, BT. Experienced combo man, accent on announcing, Experienced radio salesman for prosperous cen- workable knowledge of engineering, first phone. tral Pennsylvania market. Account executive for music -news, guarantee Job pays $100 a week. Send tape and resume to Supply employment $125.00 per week (not draw) or 15 percent which- WHUC, Hudson, New York. record and minimum income requirements with Top application. Box 940G, B.T. ever is greater. No ceiling on earnings. Pulse station. No restricted list. Easy to make Good pay for the right man. Must have good full information to WLLY, voice, able to ad -lib, with plenty of sell, quality Sales position with old established CBS affiliate, Hich00onear. SSÌnsida market of 800,000. Guaranteed salary against and production conscious, collect and write news, commission. position write commercial copy, must be absolutely de- Sales management possible Announcers pendable, must be full of enthusiasm and have within year if you can qualify. Send resume and excellent character. Send full resume, tape and picture first letter. Box 946G, B.T. salary requirements or apply in person to Mon- Wisconsin news, music station wants first ticket roe MacPherson, WION, P. O. Box 143, Ionia, Somewhere, perhaps in a neighboring state there combo man. Box 716G, BT. Michigan. is a man who is ready to move to a larger mar- ket. Were only 100 miles from Hollywood. If you can sell, not clerk, if you're aggressive, if Girl disc jockey. Must have personality and abil- Successful midwest kilowatt has opening for you like to work, if you can bill $3,000 a month ity. Air and other work in station. Box 778G, B.T. general staff and news announcer. Qualifications: and can prove it by your present billing write, pleasant voice; flub -free delivery; sufficient ex- phone, emphasis on announc- perience to handle job in serious, professional tell all, include picture. Box 972G, BT. Combo, man, 1st manner. Complete resume with references, photo ing $85 per week. Minnesota station. Box 853G, and tape to WMIX, Mt. Vernon, Illinois. Experienced salesman wanted immediately for B.T. 1000 watt independent. We'll pay well for proven ability. Box 992G, B.T. Experienced negro dj with good voice and per- Experienced newsman needed now for 10 kw sonality wanted by a leading negro station. Send station. Gather, write, air local news. Some gen- tape resume. Box 923G, B.T. eral announcing. Good opportunity for right man. Rustling sales manager wanted immediately for with Send tape, resume to WPAQ, Mount Airy, N. C. established kllowatt daytimer. Contact Bob Excellent opportunity for all -around radio and Morey, KDKD, Clinton, Missouri. tv announcer. Strong on play -by -play. Must have Announcers wanted for new station in beautiful five years experience. One of top 30 markets in Florida community. Must have first class license, Salesman for fast growing station in good re- country, 3rd in Pennsylvania. Send resume, tape do not apply unless you are experienced and gional market. Salary plus commission. All re- and picture first letter. Box 945G, B.T. capable of good straight announcing. Rush tape plies given full consideration. KFRD, Rosenberg and details to Rex Parnell, Station WTHR, Edge- Texas. Job with a future for qualified staff announcer water Gulf Beach, Panama City, Florida. with several years deejay experience Illinois kil- Salesman: Salary plus commission. Car necessary. owatt independent. News writing ability help- Announcer -engineer with first phone. Modern Send full information, photo, references and tape ful. Liberal bonus, other fringe benefits, personal conditions. Soon 5,000 watts. Contact immediately to KSCB, Liberal, Kansas. interview necessary. List age, education, experi- General Manager, WWHG. Hornell, New York. ence in detailed resume. Box 822G, BT. Intermountain west, 5000 watt network station has excellent opportunity for radio salesman. Must be Top station major market looking for personality Announcer for local station in Georgia -college stable and approved producer, KSEI, Box 31, deejays. Good pay for real producers. Send tape, town. Send tape, details to WWNS, Statesboro, Pocatello, Idaho, phone 4000. resume and picture to Box 9816, B.T. Georgia.

you look at it, a classified ad on this page is your NO MATTER HOW best bet in getting top -flight personnel

BROADCASTING TELECASTING June 10, 1957 Page III RADIO RADIO RADIO Help Wanted - (Cont'd) Help Wanted-(Cont'd) Situations Wanted-(Cont'd) Technical Programming- Production, Others Sales Two first class engineers, no announcing. Excel- lent working conditions. Salary commensurate Radio copywriter wanted by top southwestern Experienced salesman- announcer seeks California with experience. Permanent positions. Immediate station. Must be professional. Box 753G, B -T opening. Write Box 928G, B.T. opening. Central Pennsylvania. Box 626G, B.T. Engineer to cover several states, installing and Continuity writer for large independent station. Eight years experience all phases. Veteran. Pres- Excellent salary. Box 779G, B.T. ently sales -promotion manager with progressive servicing specialized audio devices. Good salary kilowatt independent. Seeks advancement. Tape, plus expenses. Transportation supplies. Applica- resume, photo upon request. Available imme- tion should include list of experiences and ref- Where are the good publicity and exploitation diately. Box 927G, B.T. erences. Personal snapshot must be included (not men? We need the coming out of returnable). Box 775G, B.T. kind with ideas his ears! This is a major midwestern 50,000 watt Young, aggressive, personable. Desires combi- Chief engineer for complete charge of southeast- indie. Rush details to Box 993G, B.T. nation sales- sports play-by-play. For tape and ern 1 kw daytimer. Present chief leaving after further information write Box 941G, B.T. seven years to enter own business. Excellent op- Wanted for immediate opening, a combination eration desiring experienced first class engineer sports and program director. Starting salary for Sales manager, experienced announcer, news- with interest and proven ability in engineer- qualified man $350 per month. Send audition caster, 1st ticket, married, veteran, dependable. ing. Starting up to $125.00 per week depending tape, photo and resume to Radio Station KBMN, Box 964G, H.T. on ability. Complete resume and references first Bozeman, Montana. letter. Box 924G, B.T. Young woman, 5 years in radio sales. Experienced Local station, emphasizing local programming. in all phases of radio. Degree in advertising. Engineer- announcer with first class ticket and Seeking position as sales manager of small live ability to write and air local news. $110 for 42- needs newsman -salesman, untapped market, un- hour week. Midwest. Box 942G, BT. limited sales, all- around radio man wanted, ham wire independent. Excellent references. Box operator preferred. Contact KCRE, Crescent City, 988G, B.T. Chief engineer, midwestern university, prefer California. E.E. grad. with experience in radio and Vidicon Announcers television. Salary $5000 -$6000 depending upon Experienced news man with good voice and de- qualifications. Send detailed resume. Box 983G, livery. Send tape and resume to Program Di- B.T. rector, KREM, Spokane, Washington. Negro di, versatile, all phases. Good board opera- tor, travel. Box 874G, BT. 250 watt, AM station in pleasant New England community. Stable 20 year old station planning Copywriter. Experienced. Write to WEOK, Pough- Personality-di. Strong commercials, gimmicks. all new facilities. Seeks chief engineer with at keepsie, New York. etc., run own board. Steady, eager to please. least 3 years AM operating experience, capable anywhere. of assisting in planning, installation and opera- Go Box 875G. BT. tion of all -new antenna and trans- Young woman continuity writer. Immediate remote control opening, qualified by experience or college train - Girl- personality, dj. run own board, eager to mitter equipment. An interesting challenge with ing in journalism or speech, proper remuneration to the right Box 971G, radio write adver- please. Free to travel. Gimmicks and sales. Box man. tising copy. Fulltime, must be proficient typist. 877G, BT. B.T. Personal interview required. WKAN, Kankakee, Illinois, 38633. Combo man-must have first phone some hillbilly Play-by -play, staff 3 years experience. Northeast and/or pop experience. Excellent opportunity. or midwest. Air check. Married. Box 916G, B.T. top company, Box 989G, B.T. Experienced newsman for growing news opera- tion covering four counties. Send resume and Exceptionally line newscaster; commercial an- Wanted: Man with first -class phone for engineer tape to WLNA, Peekskill, New York. nouncer. Versatile all phases of announcing. position with small radio station. If interested Board. Limited experience. Bachelor of Speech write, Manager, P. O. Box 950, Dillon, Montana, stating qualifications and salary. Young man with broadcasting experience and in- Degree. Prefer Wisconsin, Minnesota or Michi- in gan. Consider everything. No phony; diligent terest creative work in radio and film, for worker. Tape on request. Box 922G, First phone combo, strong on announcing. U instructorship, Department of Journalism and B.T. you want a permanent position, chance for ad- Communications, Washington and Lee University. vancement, friendly midwestern neighbors, ami- Write to O. W. Riegel, Box 925. Lexington, Va. Experienced announcer, presently employed, able fellow employees, new building to work in, desires to move up, interested in working for good salary, wire immediately, KCIM, Carroll, progressive station in the vicinity of Virginia - Iowa. RADIO North Carolina. Box 928G, B.T. Hams attention! If you have first class ticket, Experienced staff -pop deejay. Absolutely no ra- can announce, want big future local radio in cial accent, negro. Successful with public in untapped market, write, wire, phone, Lee Small- southern border state. Positive will be even more wood, Chief Engineer, KCRE, Crescent City, Situations Wanted successful with public in Great Lakes, east, mid - California. Station changing frequency, increas- west, Canada. Desire city, population no less ing operating hours, emphasizing local program- than 40,000. References. Box 932G, B.T. ming, northwestern California independent. Management Smooth mature announcer, know good music and Chief engineer new 500 watt daytime Long Is- production. Request personal interview. Fully land, New York, KNLW, equipment installation experienced, details on request. Box 934G, BT. immediate, Mohawk 9 -8348. Sold on radio and selling it. Proven ability to train and manage staff as a close -knit, productive Announcer, married, veteran, college degree, one Wanted immediately, engineer for chief engi- unit. Salesman for seven years, last two as sales manager manager 5 year experience, strong on play -by -play and neer's position at 250 watt northern California and of kw. Family man, 31. news. Experienced in copywriting and news writ- station. Must have first class license and have Present income $9100.00. Manager or commercial ing. Box 935G, some announcing and board experience. Good manager. Prefer midwest or southwest. Refer- BT. salary. Contact KUKI, Ukiah, California. ences. Box 885G, BT. Highly -rated di in metropolitan market near New York seeks major market di opening pref- Chief engineer with good announcing voice. Must Consistent sales erably east coast. 3 years Box 959G, be able to maintain composite equipment. Send builder wants management of experience. full details tape. eastern medium -small station, 14 years experi- BT. and KWG. Stockton, California. ence. all phases radio -tv. Box 904G, B.T. Here's a switch! General manager, salesman, Wanted immediately, first class engineer for kil- program director wants to trade desk for micro - owatt daytime. Contact Charles Erhard by mall General manager: Man with proof of ability to phone! Excellent newscaster. Cordial interviewer. or phone 4- 31381, WACB, Kittaning, Penna. build ratings, increase sales, and show profit in Six years reading and adlibbing spots that sell. competitive market. Now employed but wants Seasoned. Married. Relocate August. $100.00 mini- Immediate opening for first phone technician. change. $20,000 minimum. Box 925G, B.T. mum. Professional organization send now for Must have car. Permanent position. Contact at tape and story. Box 961G, B.T. once, Frank Laughlin, WGEM - AM - FM - TV, Quincy, Illinois. Station sold, manager needs job, Illinois, Mis- Morning -staff souri, Indiana. 34, married, 10 years radio. Box man. Two years at top midwestern 951G, B.T. kilowatt. Ready for advancement. Married, vet. Wanted: Engineer with good hands and a head Box 985G, B.T. on his shoulders who likes broadcasting. I of- fer you: adequate pay, a congenial and under- Manager. Young, aggressive, experienced. As- 10 years announcing sports -news. Interested standing boss, and a challenging job with a sistant manager, progressive station. Available immediately. Box small- market 5000 -watt full -time station. Ex- metropolitan independent, ready perience desirable but not for advancement. Medium market, metropolitan 988G, B.T. essential. Contact: station. Best references: past, present employers. Chief Engineer, WCOJ, Coatesville, Penna. Box 954G, BT. All-round staff announcer. Family man, strong on news, pop and gospel. Also hillbilly character First phone engineer- announcer for permanent voice. Box 988G, B.T. position with progressive newspaper owned am Successful manager, age 34, and fm midwest medium station located in heart of northern Indi- market, billing exceeds 1/4 million, available im- Fast paced di with three years experience good ana's lake region. Interested men may call col- mediately. Strong in safes, proven record, top commercial, family. Box 953G, B.T. lect. Fred Gesso, WRSW, Warsaw, Indiana. references. Box 957G, B.T. First College grad. SRT trained. Strong on news com- class engineer for 5 kw am transmitter. mercials, classics. Board operation. Box 973G, Immediate opening with a top NBC station. Con- General manager or station manager position. B.T. tact Allan Burgess. WSYR, Syracuse, New York. Now commercial manager. 1st phone, good voice family man. 9 years Phone Granite 1 -7111. experience. Give me de- Combo man relocated on West Coast, would ap- tails, non drinker, civic minded. Box 967G. B.T. preciate hearing from stations interested. Avail- Chief engineer to locate 25 miles south of Miami, able immediately. Box 977G, BT. Florida, near the Florida Keys, world famous Manager fishing grounds and the nation's finest -chief engineer. 15 years experience am- Plenty recreation climate. fm and tv including extensive administrative D7 morning, 3 years experience, radio school of and relaxing in the sun but trained, 2 years 27 single. will expect some work for we are opening background at network center and smaller sta- college, Also parttime new a tions. Prefer east coast area. Box 984G, B.T. sales desire N. J., Conn., other replies considered. station; must be able to construct and be Box 979G, BT. responsible for operation when on air. If can announce will help, contact at once, South Dade Ideal small market manager. Experienced man- Sports director, play -by -play, news, sales. Two Broadcasting Co.. Box 502, Homestead, Florida. agement, programming, sales. Details, references. s present location, desire bigger market. Merritt Hilliard, Mgr., phone Circle 7 -1345. Box 985G, B.T. Box

Page 112 June 10, 1957 BROADCASTING TELECASTING RADIO TELEVISION TELEVISION Situations Wanted-(Coned) Help Wanted Situations Wanted- (Cont'd) Announcers Announcers Announcers Announcer. Pennsylvania station wants man for Sportscaster, 9 years experience, radio -tv. Wants Announcer, 10 years solid commercial experience. on- camera and booth work. Good salary for the major market shot. Top tv -radio play-by-play Interested all offers anywhere. Box 963G. B.T. right applicant. Send photo and resume to Box all sports. MC, public relations, news, prefer 647G, B.T. radio -tv combo. Family, vet, college grad.. cur- Country and western deejay with first phone. rently employed. Top references, sof audition, Thoroughly experienced. Can also handle news Television -radio announcer with quality voice, tapes on request. Box 861G, B.T. and staff announcing if needed. Young, married. pleasing appearance and ability to sell product. Cities over 100,000 only. No maintenance. Box Texas stations. Box 748G, B.T. 987G, B.T. Top -flight tv commercial announcer desires posi- Producer -announcer with ideas, energy. Texas tion large midwest market. Box 931G, B -T. Vet, 25, desires immediate position as staff an- station. Box 752G, B.T. expert - Programming-Production, Others nouncer in Penna., Ohio, W. Va. Minor TV announcer for staff expanding midwest tele- ence, tapes available. Box 997G, B.T. vision station. Must have radio experience. Send full information, including photo and salary re- Alert news photographer, experienced all phases Announcer -4 years experience all phases. Strong quirements, to Program Director, Post Office television photographic production, editing news on sports, play -by -play. Good references. Avail- Box 470, Rockford, Illinois. writing. Organizational ability. Wishes to pro- able immediately. AI Cooper. 5910 Webster Street, gress with expanding tv station. Box 860G, B.T. Phila., Penna., GR 6 -3548. Announcer with sell ability with several years experience needed for capital city of Wyoming. Young woman, college graduate, 10 years ex- First phone announcer. Former Air Force 00m- Progressive organization. 185 a week to start. perience radio -tv traffic and operations manage- munications officer, married, Florida college Contact Keith Ashton. Chief Announcer, KFBC- ment, wishes to relocate with progressive tv graduate, seeks Florida position. Tape from Bill TV, Cheyenne, Wyoming.' station in larger market. Box 863G, $T. Draper. 24 Lee, Rockville Centre, New York. Florida vhf seeking announcer -director with avail- Television work desired. Many years radio. Trav- News, sports, dj- Experienced, radio and tele- commercial television experience. Position el for interview. Box 921G, B.T. vision, college graduate, Harvard. Vacationing able immediately. Top pay for right man. Tape, in San Francisco. Will George Hershey, brochure, picture to Program Director, WCTV, relocate, P.O. Box 3166, Tallahassee, Florida. Producer: Congenial and creative, will work with General Delivery, San Francisco, California. staff for top local productions. Radio and tele- Technical vision experienced. Box 933G, B.T. Technical Transmitter engineer for mid -west station. One Director: Third year 2 million market vhf. of nation's top stations. Salary, vacations, other Seven years "live" tv -radio announcing. Single, 1st phone man (negro). No experience, student - 27, B.T. Minn. Avenue. benefits above average. Finest equipment. Ra- degree. Box 936G, to-be in L. A. Raleigh Sapp, 4933 diotelephone First License required. State ex N. E., Washington, D. C. perience, education, and provide a recent snap- High "caliber" director, gunning for better posi- shot. Box 800G, B.T. tion. Young, versatile, talented. Box 939G, B.T. Programming-Production, Others Immediate opening for first phone technician. Operations manager, assistant manager, depart- tv. Must have car. Permanent position. Contact at ment head. See advertisement under "Manage- Experienced women's director, some Versatile, once, Frank Laughlin, WGEM - AM - FM - TV, ment." Box B.T. strong sell, community relations -well versed Illinois. 955G, other station functions. Wishes to relocate with Quincy, progressive organization, larger market. Profes- Solid experience all phases radio -tv news. sional growth potential important. Box 742G, BT. Programming -Production, Others English Degrees, resonant voice. Now in major market's leading radio -tv. Want challenge. re- Director -announcer with dependability and orig- sponsibility in news operation. Box 982G, B.T. Ambitious, young talent with ideas, looking for inality. Must be able to switch. Box 746G, B -T. bottom of the ladder to top radio production position in larger market. Married, college gradu- Newsman, two years radio. Would like tv or Filin editor with good background. Texas vhf. combination ate, 21, five years experience in medium market. Box 747G. B.T. operation. Television trained, Mast- Permanent. Will travel anywhere. Box 949G, B.T. ers in Journalism. veteran, 29, single. Box 970G, Continuity writer, television -radio experience. B.T. Program director -15 years experience, radio -tv. Must be able to turn out copy with speed, imag- Married, want permanency. Also specialize ination. Box 751G, B.T. sports, special events. Box 980G, B -T. Director- announcer, midwest NBC -TV affiliate, Radio playwright- author- producer and news di- medium market. Emphasis on direction. Send a Making Friends rector. Original 15- minute plays or serials based photo and resume to Box 8.51G, B.T. .. on local history a specialty. Sober, no drifter. ref- erences. Box B.T. Midwest VHF television newsroom needs news- 980G, man and sports director. Both do air work. Send Influencing People Experienced copywriter. Available immediately. pictures, tape and details. Box 928G, B.T. Employers like Full resume and sample copy on request. Box our prompt 986G, B.T. TELEVISION friendly service. They look first TELEVISION to BROADCASTERS for solu- D Situations Wanted tion of every personnel problem because each candidate's qualifi- Help Wanted Management cations are clearly set forth in a General manager available. Now operating suc- Management cessful UHF in VHF market. Strong on sales, professionally prepared resume programming and all departments. Background Sales manager with energy and ideas Can go far includes successful radio and TV management. and report of reference inves- in this Job with vhf in rich southwest market. Prefers south or southwest. Box 948G, B.T. Box 7496, B.T. tigation. Each candidate has Operations manager, assistant manager, or de- partment head. television been carefully screened by Promotion manager VHF television only, Denver. major pro- Prefer TV promotion experience In west. Sub- programming, promotion, station opera- specialists who KNOW radio mit qualifications and salary to Box 865G, B.T. duction,tion. Excellent references. Employed. Box 955G, B.T. and television. Sales Successful radio manager age 34, desires transi- Placement clients soon be- tion into tv. Salesman. Proven sales record in Hard -working commercial manager for estab- radio. Now in midwest medium market. Available come our friends. They like the lished vhf station in one of Texas' fastest grow- immediately. Top references. Box 958G, B.T. ing markets. Box 750G, B.T. personal attention we give to the Administration. Female, 7 years tv experience. furtherance of their careers, Television sales. Salesman, young. personable, Strong national sales background with sound free to travel, sell special television promotion programming ability. Record available upon re- our lower fees and ready package. Expenses during training, commission gg78esst. references. Prefer southwest. Box when qualified. Give previous selling experience B.T. willingness to WORK in their and as many particulars as possible. Please en- close recent snapshot. Box 755G, B.T. Sales behalf. Salesman, television. Active account list of local Creative salesmanship, not hot air. 30 years old. CONFIDENTIAL CONTACT and area clients. Position open immediately. university graduate with a background that in- NATIONWIDE SERVICE Base and incentive plan. Old established opera- vites comparison. Top performance record with tion with excellent network, facilities and wide 7 years experience in medium and major mar- acceptance. Southern area. Give complete story kets. Wish to relocate in competitive market, with photograph, first letter. Box 817G, B.T. west coast. Box 930G, B &T. BROADCASTERS EXECUTIVE salesman with good record to join Eleven years sales, including three sales man- Experienced record, best references, family, ac- PLACEMENT SERVICE happy, well -paid staff, Iowa, full power, VHF, ager. Good make money. CBS high -rated operation. Box 848G, B.T. tive in community affairs. Can you HOWARD S. FRAZIER, INC. Box 974G, B.T. 333 Trans -Lux Bldg. open at VHF Have sales and announcing position 7 724 Fourteenth St., N. W. Network station. Located in one of the fastest National sales manager. Female. years tv ex- growing Contact Box record. Excellent references. Washington 5, D. C. Bence.Box Bien 910G Te for full particulars.west. i4=itOi June 10, 1957 Page 113 BROADCASTING TELECASTING FOR SALE WANTED TO BUY- (Cont'd) RADIO Cash buyers for 250 watts in Maryland, Penn- Help Wanted -(Cont'd) Stations sylvania, Florida; 500 watts Florida, New York, 1000 watts Colorado. Non -publicity guaranteed. Sales May Brothers, Binghamton, New York. Midwest, daytime station, single station market $48,000 full price, $18,000 cash, balance terms. Box WOWODWUUVUUW 841G, BT. WANTED TO BUY SALES ADMINISTRATION Single station small market middle south $40,- 000 total price, some terms. Paul H. Chapman Equipment Company, 84 Peachtree, Atlanta. Broadcast equipment manufacturer Wanted -two Collins antenna rings for low end fm band and for line Rings has openings in important sales Sold. 40% of all the broadcast stations listed with 1%" mounting. with- out line or with damaged insulator can be used. positions in home office. this agency since its establishment. Private, con- State price, condition and actual location. Box Applicants fidential service. Ralph Erwin, Broker, Tulsa. 949G, B.T. should have top knowledge of 12 8 equipment field Far northwest, 250 watts, market of 41.000 net- Wanted, Channel bay antenna, or will con- combined with sider RCA high band 6 bay antenna for chan- ting 18% on $45M. 5!i acres, 50 x 30 building, nel change. deep interest in sales. Travel occa- 205 ft. tower. Price $58,000 with $19M down and Contact Bill Kolb, KVSO -TV, phone $350 month. Owner will stay reasonable time as 3030, Ardmore, Oklahoma. sionally. Technical background es- manager, if wanted. Our No. 9908. May Brothers, Binghamton, New York. Wanted -Coils, capacitors and d change over sential with ability to coordinate relays for building a 5 kw phasor on 1390 kc. Send list of what you have with prices. WEAM, and inspire. Excellent opportunity 2041 Wilson Blvd., Arlington, Va. Norman & Norman, Inc., 510 Security Bldg., top Davenport, Iowa. Sales, purchases, appraisals, for growth with company. Good handled with care and discretion, based on oper- salary and ideal living conditions ating our own stations. INSTRUCTION in midwest community. Many com- Write now for our free bulletin of outstanding FCC first phone license in six weeks. Guaranteed radio and tv buys throughout the United States. instruction by master teacher. Phone FLeetwood pany benefits. Send resume. Jack L. Stoll & Associates, 8381 Hollywood Blvd., 2 -2733. Elkins Radio License School, 3805 Regent Los Angeles, Calif. Drive, Dallas, Texas. BOX 991G, PT FCC first phone in 12 weeks. Home study or resi- Florida medium size market with balance be- dent training. Our schools are located in Holly- tween industry, government services and tourist wood, California, and Washington, D. C. For free trade. Profitable. $100,000 total price. Paul H. booklet, write Grantham School of Electronics, Chapman Company, 84 Peachtree, Atlanta. Desk B -A, 821 19th Street, N. W., Washington TELEVISION 6, D. C. Help Wanted Equipment SERVICES Sales For sale: 12 kw GE uhf transmitter, frequency Resume trouble? Do -it- yourself resume kit will modulation monitor. Unusual opportunity. Box assist you find the position you want. Profession- 734G, B.T. ally designed to form six attractive brochures. Ready to mail as soon as you enter your per- sonal data. Only $2.00, Sterling, 192 North Clark TV SALES Tapak, portable recorder, hardly used, price Street, Dept. 5, Chicago 1, Illinois. $250 cash. Box 842G, B.T. Excellent Income Raytheon 250 watt transmitter tubes and crystals RADIO for 1400 kc, excellent condition. Raytheon con- sole to match. Two CB -11 Gates turntables like new. 300 feet coax cable, enough strand for a Help Wanted Local- regional position available 200' tower. Did not get CP. Will sell all for $2,100. Box B.T. within 3-6 weeks and you should 994G, Announcers be available within that time. For sale: Gates 1,000 watt transmitter, used 2 Major network station, excellent years in daytime station; Gates monitors; 225 market, eastern. Salary and com- foot tower, with lights and light controls, now NEGRO DJ- SALESMAN standing; co -ax cable, 1 RCA turntable with mission. Send full details and in- pick -up and filter; 1 cabinet back; one open rack; one PO 3 RCA remote amplifier; Altec Progressive station in major midwest mar- dude photo. limiter; monitor speakers and cabinets and other ket with large Negro population looking miscellaneous items. Write WDOR, Sturgeon for well experienced DISC JOCKEY who Bay, Wisconsin. can sell and service his own air time. Box 816G, BT Must be forceful air- personality, good 1954 model Gates remote control unit, complete. salesman, working hard long hours. Ex- $1300.00. Following items on best offer basis; 1 perience in announcing and selling es- Gates tower choke, Cat. #M-3936 (3 Section); 1 sential. Opportunities unlimited - right Announcers Gates antenna coupler, Cat. #44 (minus meter); man can earn over $15,000. Mail full par- 1 diode type rectifier for remote antenna meter; ticulars and audition tape to approximately 800 lbs. #8 soft drawn bare copper Box salvaged radials, good condition; tubes, 4 -802, 911E, B-T IMMEDIATE OPPORTUNITY AVAILABLE 3 -872A, and 3 -814. Contact WDSR, Lake City, Florida. for a top -notch television newscaster in e major midwest market. Must have dynamic Mobile Broadcast Studio. Converted air -line bus. Sales on- the -air PERSONALITY. Send resume and Completely equipped. Reliable range 20 miles. kinescope. WEOK, Poughkeepsie, N. Y. 0000000000000000000000000000 Box 947G, MIT For sale: one new Bliley Electric Company crys- tal, plug in type to fit transmitter for 1570 ko, SALES ENGINEERS type number BHB, serial number 554. Also, one 1570 crystal for General Radio Company fre- TELEVISION quency monitor. Will sell both for $120.00. Write Broadcast equipment manufac- P. 0. Box 644, Brookhaven, Miss. turer has immediate openings for Situations Wanted sales engineers to travel and call Programs-Production, Others WANTED TO BUY on radio stations in following ter-

ritories: 1 Stations Mountain States PRODUCTION MANAGER Southeast Seeks flexible opportunity in solid operation. Attention owners of radio stations. I will pur- Midwest Married, 33, two children, college degree. chase a fairly priced radio station. Box 938G, Intimate working B.T. Salary, expenses and incentive bo- acquaintance all phases of studio and remote tv production. Have writ- nus system provides high earning ten, coordinated and produced wide variety Principal with radio and financial background of live interested in midwestern radio properties in potential for aggressive sales -mind- production. Radio and tv continuity primary and secondary markets. Inquiries direct ed individual. Technical back- experience covers ten years, major accounts. from owner only will be given fullest considera- On air work has included average range of tion on a cash or term basis, provided however ground essential. Permanent posi- price is realistic and predicated on sound busi- tion. duties, commercial and news in particular. ness basis. No brokers please. Box 950G, B.T. Many company benefits. Send Heavy responsibility in personnel and public resume. relations capacity during past seven years. Texas broadcaster has down payment for small If this background can be utilised in your southwest radio station. Replies confidential. Box BOX 990G, BT "Solid" operation, contact Boa 943G, B.T. 978G. B.T. - 0000000000000000000000000000

Page 114 June 10, 1957 BROADCASTING TELECASTING TELEVISION MILESTONES Situations Wanted CREI Marks 30th Birthday KBIG Avalon, Calif. (Los Angeles) cele- Programming- Production, Others brated its 5th June I. CAPITOL Radio Engineering Institute, birthday, gym Washington, D. C., last week celebrated its Essie Rupp, director of music and con- PROGRAM 30th anniversary with a banquet at the May- DEVELOPMENT flower Hotel. The institution with both resi- tinuity, WCKY Cincinnati, was initiated dence and correspondence divisions was into station's 20 Year Club, composed of Agency man has ideas for TV pro - founded June 1, 1927, by E. H. Rietzke, active employes with 20 years or more grams. Interested in independent who had developed the first "vacuum tube of service. She was presented with a $1,000 ¡ production in New York area; like course" for U. S. Navy's Advance Radio savings bond at special luncheon. ¡ to discuss collaboration with some- Materiel School. The resident school now one now active, experienced in numbers 500, with students from 22 for- When a Girl Marries (ABC, Mon.-Fri., medium and market. Can contrib- eign countries, and correspondence enroll- 10:30 -10:45 a.m. EDT) marked its 19th ute to costs. ment exceeds 14,000. The anniversary ban- year on network May 27. C Box 952G, BT quet, addressed by CREI President Rietzke, George Bailey, executive secretary of the Institute of Radio Engineers, and by Dr. FOR SALE Henry Armsby, chief for engineering edu- Stations cation of the U. S. Office of Education, was attended by representatives of industry, goverment and the student body. Single station market near playgrounds. Priced at gross Tom Harmon, sports director, KNX $50,000. Hollywood and Columbia Pacific Radio Network, on May 21 broadcast his 1,000th PAUL H. CHAPMAN COMPANY STATION BROKERS edition of Texaco Sports Final (Mon.-Sat., 84 PEACHTREE ATLANTA 5:30 -5:45 p.m. EDT). FOR SALE Equipment SERVICES

THRIFTY Drug Stores and KLAC Los TEN AMPEX 350 RECORDERS Angeles, have begun a celebra- tion of their 10 -year association. AVAILABLE FOR JUNE DELIVERY WE BUY YOUR FILMS Opening a two -week promotion of the event are (I to r) Morton Sidley, gen- NEW PACKED your tv does not have the ALL -FACTORY If station eral manager of KLAC; Mortimer proper personnel to buy your own Hall, station president; Manny Borun, Rack Mounts, Portables, consoles motion pictures, contact us for this vice president of Thrifty Drug Stores, At regular Net Prices specialized service. We will buy and and Morry Axelrod, advertising-mer- book your film programs. We are chandising manager of the southern Write or call collect to: showmen who know how to get the California chain. Thrifty Drug has aired more than 57,000 of the station's most out of each booking. No sta- HIGH FIDELITY UNLIMITED Big Five disc jockey shows during the tion is too small or too large for decade and currently is running a 935 EL CAMINO REAL this service. International Releas- schedule of 110 segments a week, with MENLO PARK, CALIFORNIA ing Corp., 1445 North Las Palmas spots hourly, 24 hours a day, seven Ave., Hollywood 28, Calif. H011y- days a week. When the firm opened its DAVENPORT 6 -5160 140th store last Thursday at Redondo wood 3 -2328. Sam Nathanson. Beach, KLAC disc jockeys headlined a stage show. TAPE RECORDERS All Professional Makes New- Used-Trades Supplies-Parts- ACeessorles r STEFFEN ELECTRO ART CO. 4405 W. North Avenue THE BUSINESS WEEKLY OF RADIO AND TELEVISION Milwaukee 8, Wise. BROA -+ STING Hilltop 4 -2715 1735 De Sales Street, N. W., Washington 6, D. C. America's Tape Recorder Specialists TE CASTING INSTRUCTION PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. 52 weekly issues of BROADCASTING TELECASTING $7.00 SELECTED O 52 weekly issues and BROADCASTING Yearbook -Morketbook 9.00 ANNOUNCERS 6 52 weekly issues and TELECASTING Yearbook -Morketbook 9.00 AVAILABLE 52 weekly issues and both Yearbook- Marketbooks 11.00 Trained, reliable men and women, gradu- Enclosed Bill ates of the School of Announcing are in- terested in acquiring experience. Com- name eitle/penision plete information including audition tapes sent on request. Let us help you find the right man for your staff. There company nane is no charge for this service. Write or phone address SCHOOL OF ANNOUNCING 5840 Second Blvd. city toa* stele Please send to home address Detroit, Mich. BR 3 .0001 -- L BROADCASTING TELECASTING lune 10,1957 Page 115 PROGRAMS & PROMOTIONS

WHDH Goes to Coffee Klatch off the air for the season on June 9. The WWRL -FM Report Cites special one -hour program on IN the first of a series of "Listener Re- segregation will start at 5 p.m. EDT. ABC's John Sec - Economic Status of Listeners motes," WHDH Boston broadcast a seg- ondari will introduce the film. ment of its regular Carnival daytime show RESULTS of a report released by WWRL- FM from the living room of a suburban Woodside, N. Y., indicates that fin Melrose Star Scores Hit; Goes home where an audience of about 50 women to Zoo listeners in the New York metropolitan market have were gathered for a coffee klatch. The sta- BECAUSE of the success of his April per- higher incomes, better educa- tion tion plans to air remotes from other homes, sonal appearance for Bunker Hill Corned and are primarily executives and pro- tying in the broadcasts with a particular Beef, in Roanoke, Va., John Hart, co -star fessionals who rank among the largest spend- ing charity the women are sponsoring. of Television Programs of America's group in the nation. The report, based on William McGrath, WHDH vice president Hawkeye and the Last of the Mohicans, was various compilations and studies, stresses that WWRL and general manager, believes the remotes invited back by city fathers for ceremonies -FM is the only fulltime com- not only engender general interest among in connection with the opening of the local mercial outlet in the market which programs independently listeners but are "a grass roots promotion in zoo. The mayor made the occasion official of its am counterpart. that every woman present at these person- by declaring June 1 Hawkeye Day. Bunker The Long Island station claims that 53% alized appearances is a potentially loyal fan Hill sponsors Hawkeye on WDBJ -TV Roa- of New York's fm listeners earn more than and local ambassador for the WHDH noke. $10,000 yearly; 35 %, $5- 10,000 annually, schedule." while only 13% earn less than $5,000 per CBS -TV Sets Added 'Dean' Slot year. The fm audience is composed over- Segregation Set for 'Hearing' whelmingly of adults, the report points out, CBS -TV, which has been carrying the early - with 84% of the listeners over 21 ABC-TV will extend Open Hearing to one morning Jimmy Dean Show since April 8 years hour on June 16 only, to accommodate a (Mon.-Fri., 7 -7:45 a.m. EDT), also will old. It emphasizes that more than 70% special film, "Segregation and the South," air a Saturday evening segment of the pro- of fm listeners are business executives, pro- made by the Fund for the Republic and gram starting June 29 (10:30 -11 p.m. EDT). fessional and semi -professionals, with college documenting post-1954 history and progress In the process, Two for the Money, which graduates accounting for 40% of the audi- of school integration. Dean Pike, which has occupies the Saturday night slot, will move ence; persons with some college, 16 %, and been seen at 5 -5:30 p.m. on Sundays, goes to the 8:30 -9 p.m. period on the same date. high school graduates, 28%.

O. HENRY PREFERS SCHOOLHOUSE VISITS blies proved to be considered newsworthy by local papers. BECAUSE actor Thomas Mitchell por- reported that window cards announcing On his first tour, which concluded in trays the role of author O. Henry in the each program were displayed not only Greensboro, N. C., birthplace of William Gross -Krasne tv film series, O. Henry by the grocery stores distributing the Sydney Porter who wrote under the name Playhouse, something new has been added products of the local Holsum Bakery, the of O. Henry, Mr. Mitchell dedicated the to personal appearances by tv stars. That program's Baton Rouge sponsor, but new O. Henry Highway. On his second something, in a word, is schools. by bookstores and libraries as well. trip, to San Francisco, Jack Gross, presi- dent Personal appearances have become a Obviously, such ready made interest of the production company, went standard part tv along, and the trip proved of program syndication. could not be ignored, so when Mr. so worth- The local sponsor of the series gains while that he has gone on each of Mr. Mitchell arrived at Baton Rouge, his prestige, publicity and sales from the Mitchell's subsequent personal appear- first stop on a tour through visit of the tv star. The local station the South, ance visits, to Minneapolis, Denver, Okla- similarly benefits. The star, by meeting he addressed an assembly of high school homa City, St. Louis, Cleveland, Portland, the public face to face, enhances his own students as well as meeting with officials Seattle and Spokane to name a few of the popularity. This also makes it easier for of WAFB-TV and Holsum. The young- many cities covered in their four nation- the syndicator's salesmen to sell the series sters were so interested in O. Henry, in wide circuits. in other communities. Mr. Mitchell's portrayal of him (first Interest of students and their teachers It was natural that personal appear- time that the writer himself has ever in the O. Henry tv films and the many ances by Mr. Mitchell be planned by been a character in a play, despite the requests for scripts for classroom use have Gross -Krasne when its salesmen took thousands of times his stories have been led Gross- Krasne to look into the possi- bility out prints of the first programs of the dramatically presented) and in the pro- of publishing a collection of these scripts as the first new pieces O. - O. Henry Playhouse series. But before gram techniques that it seemed a good of Hen Mr. riana since the writer's death in 1910. Mitchell took off on his first tour, idea to schedule talks to student groups something happened to alter his tour Plan under consideration is to issue scripts in other cities. Also, such student agenda radically. assem- in paperbound volumes for free distribu- tion Gross -Krasne received a letter from by program's sponsors, if possible; otherwise for newsstand Tom E. Gibbons, president and general and bookstore sale priced just to cover cost of manager of WAFB -TV Baton Rouge, La., publi- cation and distribution. one of the first stations to use the new The O. Henry Playhouse series has been series. Mr. Gibbons made an unusual re- sold for telecast on more than 190 sta- quest. He asked if he could hold each tions, with starting dates ranging from last film for an extra day so that it could be Oct. 19, when WCAU -TV Philadelphia shown to high school English classes. was the first to get the program on the air, Reluctant to entrust the prints to amateur to next fall. Banks, bakeries and public projectionists, Gross -Krasne demurred. utilities are the most frequent sponsors, However, an alternate plan was worked but the list also includes Life magazine out whereby the teachers of American in New York, Oertel Brewing Co. in the OFF TO VISIT SCHOOLS: (1 to r) Tom Midwest and literature required their classes to watch such sponsors as Faultless Gibbons, president- general manager, Starch, Federal Savings the programs on WAFB -TV and then de- & Loan of At- WAFB -AM -TV Baton Rouge; Thomas lanta, Pacific Gas & Electric, Chase voted the following day's class session to Mitchell, and Foy L. Bennett, man- Federal Savings & Loan of Miami and a discussion of the telecast. Mr. Gibbons ager, Cotton's Holsum Bakery. the First National Bank of Minneapolis.

10, 1957 Page 116 June BROADCASTING TELECASTING ants are invited to write a letter or postcard giving suggested name or names for Magne- cord's M -90 audio recorder. The prize will be an attache case, according to Hugh Daly, general sales manager, who announced the WDBJ competition. The M -90 series includes three models -console, portable and rack -mount unit. for almost 33 years Prodigiousness at Ten BECAUSE of his ability to toss off multi - syllable words with ease, 10-year-old Danny OUTSTANDING Shipp was picked by teachers at Crewe (Va.) Elementary School to do the narra- tion on their operettas and pageants. Several in months ago he was chosen by WSVS Crewe WHAT is the best time to advertise to be announcer -master of ceremonies for to potential movie fans? A logical a Saturday dramatic and musical program, answer, according to KOLN -TV Lin- and subsequently was given his own pro- ROANOKE coln, Neb., is when those potential gram, Music Time With Danny Shipp. ticket -buyers are watching tv movies. and Western Virginia Acting on that logic, the station has Zonolite Suggests Radio -Tv signed the Varsity Theatre to spon- LUMBER and building supply dealers are sor Big Show, a series of feature films. a new summer Discussing results of the campaign are being asked to support cam- paign planned by Zonolite Co., miners and (I to r) Paul Jensen, KOLN -TV sales RADIO service director; Walter Jancke, man- processors of insulation material, with recommended use local radio -tv starting ager of the theatre, and James L. Bar- of Sept. by any measurement! ker, account executive at the station. 24. Dealer aids include spot announce- ment copy, window and counter displays, direct mail and newspaper ad mats. Zonolite 'Overseas Byline' Set by NBC does not anticipate buying station time it- self although its budget calls for use of space NBC Radio will start a feature news pro- in over 100 metropolitan newspapers. gram this week titled Overseas Byline in Agency is Henri, Hurst & McDonald Inc., the Wednesday 10:05 -15 p.m. EDT period. Chicago. Five NBC newsmen in foreign countries N.C.S. No. 2 will report on books, movies, plays and the 'Nightline' to Feature 'Lip' arts in their locales. Participating will be Frank Bourgholtzer, Bonn; Welles Hangen, A NIGHTLY five- minute sports commen- Spring, 1956 tary by Leo Durocher will be presented as Cairo; Ritchie McEwen, Vienna; Jim Rob- a regular feature NBC Radio's Nightline inson, Tokyo, and Leif Eid, Paris. on program starting tomorrow, Tuesday 9:10- 15 p.m. EDT. A special segment of the WDBJ has more than Adventure Replaces Music Tuesday- Wednesday -Thursday program will TWO TIMES the DAILY ABC -TV adventure series, Bold Journey, consist of candid comments on top baseball moves June 17 from Thursday 9:30 -10 p.m. and sporting events. Mr. Durocher quit his N. C. S. Circulation of period to Monday 8:30 -9 p.m. EDT, re- baseball managerial career in 1955 to ac- Station "B"; more than placing Voice of Firestone which takes a cept an executive position in talent develop- summer hiatus. Journey is sponsored by ment with NBC. He also is heard as play - THREE TIMES the circu- Ralston division of Ralston- Purina Co. by -play announcer for NBC-TV's Major through Guild, Bascom & Bonfigli, San League Baseball, Saturday afternoon series. lations of Stations "C" Francisco. and "D ". Mixed -Up Jingle Spurs Sales Magnecord Sponsors Contest RADIO ADVERTISING BUREAU distrib- NEW "Name the M -90" contest, open to uted to members a folder describing the The one they listen to broadcasting and allied anyone in the audio, "phenomenal" sales success a New York City to BUY! fields, has been started by Magnecord Div. baking firm experienced after using radio MOST is the one of Midwestern Instruments Inc., Chicago, for a few months in 1956 with an unusual Ask your Peters, effective June 1 through June 30. Contest- copy approach. Titled "Levy's Cinnamon Griffin, Woodward Raisin Bread Sells Itself on Radio," the folder described the history and the use of "Colonel" for the whole a radio jingle centering around the mis- wonderful story! pronunciation by a small girl of the name of the bread, plus the sales results which STARK accrued to the advertiser. HOWARD E. FINANCIAL BROKERS and T AOS Station Labels Juke Boxes TELEVISION ST RADIOO end THROUGH Boston Music Distributors Inc., EL 5.0405 suppliers to the juke box trade, WBZ- STREET WDBJ 50 EAST 58th WBZA, Boston and Springfield, has created 22, AM 960 Kc. 5000 watts NEW YORK immediate identification of the stations with popular music. This is done by means of a FM 94.9 Mc. 14,000 watts Confidentiel juke box disc label, which serves as a stamp All Inquiries of recognition. ROANOKE, VIRGINIA

BROADCASTING TELECASTING In, Page 117 PROGRAMS & PROMOTIONS 30 Years Young BIRD GETS TENFOLD TV RESULTS WHAT price tv? This question was worth in case," Mr. Niese recalls. But his guess June 15th $5,000 to Bird & Son, building materials was unduly conservative. firm in East Walpole, Mass. After the first announcements late in The advertiser has been giving away April, slightly more than 50,000 viewers 10 complete house roofs valued at $500 wrote in. And when Mr. Moore repeated W B O W each on a CBS -TV participation program the offer May 6, the mail count soared to and learned why any wise Bird buys tv. 100,000. By the time the 10 winners 1230 ON THE DIAL IN Bird & Son, which grosses upward of were announced May 20, the reply list $60 million a year, never used television had topped 120,000. TERRE HAUTE, INDIANA until a few months ago when it signed Now, not only does Bird & Son know as participating sponsor of the Gary that its participation in the Garry Moore Moore show on CBS -TV. Through H. B. program has 10 times more viewer in- Humphrey. Alley & Richards, Boston terest than the company hoped for, but and New York, it picked up the alter- the firm also has a list of 120,000 pro- THE KEY TO THE GREAT nate Monday, 10:15 -30 a.m. slot for a spective roof customers. This was reason- 13 -week period. ably assured by Mr. Moore's statements WABASH VALLEY The plan by the agency and client during the two announcements that called for two announcements by Mr. "roofs will be installed only on private Moore. He simply asked his viewers to dwellings ... one entry and one roof to W:OW send their name and address to be eli- a family." Thus, there is little chance gible to receive one of the 10 giveaway that the 120,000 figure is a padded one. ß roofs. Mr. Moore would pick 10 of the Mr. Niese feels the list is no mere collec- incoming letters and those writers picked tion of names having little or no buying would get free roofs for their homes. potential for the Bird products. "These," SERVING TERRE HAUTE, VIGO In preparation, Leonard C. Niese of he feels, "are people who have been fa- Bird's building material division, his as- vorably exposed to the COUNTY, THE GREAT WABASH company's name" sistant, George Stockman, and Ran Dun - through the giveaway contest and the VALLEY, AND 8 OTHER POPULATED nell, HA&R vice president, had 15,000 printed acknowledgments, each of which acknowledgments printed. "We felt we'd carried a brief message about Bird roofs. COUNTIES. get about 12,000 entrants in the win -a- The name -and -address list will be sent free -roof giveaway and should have to Bird distributors and dealers from couple of thousand extras printed -just coast to coast for followup. IF YOU WANT TO REALLY MOVE A PRODUCT IN THIS METROPOLITAN starting July 2 and HOOSIER MARKET CALL, OR WPDO Broadcasts from Blimp adding Thursday 7:30- - 7:45 p.m. segment July 25, THE Goodyear blimp based in Miami, Fla., and Cowboy WRITE Theatre (Sun. 7 -7:30 p.m.) starting came through Jacksonville and after com- June 9 and expanding to with WPDQ Sunday 6:30 -7:30 p.m. pleting arrangements Goodyear, starting June 30. Jacksonville, operating from an Onan gen- RALPH A. PETTI, JR. erator at 212 kw, took to the air to broad- Farmer's Daughter Makes Good GENERAL MANAGER cast for four hours during its afternoon show, Traffic Jam With Jack Hayward. WMT -AM -TV Cedar Rapids, Iowa, recent- RADIO, WBOW, INC. ly completed a statewide search for "Iowa's KRNT -TV Telecasts Heart Surgery Favorite Farmer's Daughter." The winner, Carla Ann Folkers, was crowned by Gov. KRNT -TV Des Moines, Iowa, reports its WEED Herschel C. Loveless, and will represent the Represented by first live telecast of a heart operation. In stations and the State of Iowa at the Na- preparation for the the ar- show, station tional Assn. of Tv -Radio Farm Directors' ranged for its camera crew and production convention in Washington, D. C., this TERRE HAUTE, INDIANA'S people to be briefed by watching a similar month. MOST LISTENED TO STATION operation two weeks before the one they carried. The program was presented in con- Old Cars Hit The Road junction with the Iowa State Medical So- ciety, a team of Iowa heart specialists and ANTIQUE car enthusiasts held their Third the Iowa Methodist Hospital where the op- Annual WOODIand Antique Automobile eration took place. The station was on the Tour, May 25 -26. The tour was staged as air from 1:30 to 3:00, pre -empting all regu- a goodwill promotion by WOOD -AM -TV lar scheduled shows to carry the special pro- Grand Rapids, Mich., in cooperation with WBOW the Western Michigan chapter of the Vet- gram. KRNT-TV reports is used two cam- eras to cover the operation. One camera shot eran Motor Car Club of America. into a mirror looking down on the work of Entertainment the surgeons as they operated on the two- "DICE OF THE PEON. year-old patient. The station also reported Headquarters that Life magazine covered the telecast. at NBC -TV Adds New Summer Shows 1230 on Everyone's NBC -TV disclosed several additions to its SRS summer schedule last week, including Dol- GREATER CLEVELAND'S Radio lar a Second quiz program (Sat. 9:30 -10 NUMBER STATION p.m.) starting June 22; Andy Williams i - "Radio- Active" June Valli Show (Tues., 7:30 -7:45 p.m.) SRS MES Page 118 June 10, 1957 BROADCASTING TELECASTING What makes a company a good citizen*

Part of Harold Bransoñ s job as an accountant at Standard Oil is to help prepare our annual report. He is shown here reviewing figures with an associate, Miss Blanche Poljak. Will you do us a favor?

ALMOST anywhere you go you can get into a lively and why we publish this report each year for the information of interesting discussion by bringing up business and profits. our customers, our friends and neighbors in Midwest and Try it some time. Then listen to the variety of opinions - Rocky Mountain states. It tells you exactly what happened and so often, the absence of facts. to the money that Standard Oil and its subsidiary com- Most people are naturally interested in business, what panies took in last year. business does with the money it takes in, how much of that You can do us a favor by reading it...and by passing money is profit, and what happens to the profit. along some of the information you read here the next time We want you to know the facts about our company. That's a discussion starts about business and profits.

You are welcome to o copy of our 1956 Annual Report as long as the supply lasts. Just write to Standard Oil Company, 91 0 S. Michigan Ave., Chicago 80, Illinois.

1. Things we bought and used...58.7% special fourth -quarter dividend in Standard Oil Company (New Jersey) stock, amounted to $2.31 per share. And company has things we had buy, our Most of the money went for to such as crude paid dividends every year for 63 years. oil, materials and services, plus charges made for wear and tear. Our company is one of America's largest buyers of goods and serv- 5. Profits used for improvement-4.2% ices from other companies. We buy everything from paper clips to structural steel from more than 32,000 independent companies in To serve you better, all the rest of our profits, or 4.2% of our total hundreds of American communities. income, was plowed back into new facilities such as oil wells, refineries, research laboratories, transportation equipment and 2. Wages, salaries, benefits...16.0% service stations. Since the end of World War II, we have spent about $2,300,000,000 to help meet the growth in demand and to Then there were wages, salaries and benefits for our 52,000 bring you new and constantly improved products. employees. Standard Oil employees enjoy one of the broadest, most progressive employee benefit programs in any industry. More than 6. You're the boss 94% of our eligible employees are participating in savings plans to which the company contributes. All the money we took in has been accounted for. At our service stations, our plans and our investments face the final test ...for 3. Taxes paid...18.6% our millions of customers are the bosses. To make high quality petroleum products more easily available to our customers, last The tax collector got his share, too. We paid national, state and year alone we spent more than $37 million on bulk plants, ware-. local governments $89,130,000 in 1956. In addition, there were the houses, service stations. many "hidden" taxes everyone pays, and the direct taxes placed on gasoline. These total direct taxes which we collected from cus- tomers and paid to government agencies amounted to $326,779,000. *What makes a company a good citizen? Well, one quality of good citizenship is frankness -with employees, 4. Profits paid to owners...2.5% stockholders, customers, the public. Because we, at Standard Oil, believe After all operating expenses and taxes were paid, 6.7% was left. that frankness prevents misunderstandings, we publish reports to our This is called profit. A part of this or 2.5% of our total income, went neighbors in advertisements like this so that you will know how we work, as dividends to our 143,200 shareholder- owners. Dividends paid in something about our Standard Oil family, and the pad we play in the 1956, including the market value on the date of distribution of the economie well -being of the communities in which we live and work. agAlk STANDARD OIL COMPANY (INDIANA) (STANDARD

BROADCASTING TELECASTING June 10, 1957 Page 119 BRITANNIA RULES -BUT

How does the government system function alongside

COMMERCIAL TV in Britain is just 21 months old. Its A: Just about 97 %, which is a very good coverage I think. advent ended a 32 -year government monopoly with BBC The coverage of the competitors, it is about 57 %. Ours is about adjusting to co- existence with a commercial counterpart. 97 %. Gerald Beadle, BBC's television director, is one of the closest Q: the observers to these changes in Britain. While visiting the U. S. Who are your competitors? ITA, I suppose, would be this spring, the 34 -year veteran of BBC gave this exclusive competitor. interview to BT's editors. A: I should like to tell you about ITA. What is called the Inde- Q: Would you explain briefly the set -up of the BBC and the pendent Television Authority was set up by the government in number of stations in operation of the ITA? order to own and lease television transmitting stations to private companies who wished to indulge in commercial television. And A: First, the BBC: It's something that's not understood in this so far they have set up four such stations in Britain. And the ITA country as well as I should like it to be. The BBC started 35 years plans in the near future to open two more, making six in all. ago as private enterprise, limited liability company by a group They have leased time on the air to a number of commercial of businessmen of whom I was the employee. And we were an companies who started by operating more -or -less independently extremely successful business; we made biggish profits and we had but as time goes on they are cooperating more and more on net- wonderful prospects. After four years of operation, we were bought work lines. out by the state. That is to say, that the state bought our share- The ITA has two functions. First of all it owns and operates holders out, and the state has in effect, owned the BBC ever since. and leases time on the air for these transmitters. It also has to But the BBC is carried on in much the same lines as it was in the administer the act under which commercial companies operate. old company days. And the result of all this is that our revenue The ITA itself is a very small organization indeed, which initiates today is very considerable and it is derived almost entirely no programs at all. It itself is not in the television production from subscriptions, which are collected by the post office for us business, but it administers these other organizations which are. and which are called the license fee. This is a very profitable business indeed. The state bought us out for £65,000 and now Q: BBC is in the production end of the business? which are by the state amount to about 3' the profits taken £ A: The BBC is very much in the production end of the business. million a year; I think that was a very good investment indeed by the British state. Q: You are meeting your competition, so to speak? Do you have Q: What was the name of your company originally? plans for the future, any type of expansion or anything? A: Yes, we have. A: The British Broadcasting Co. And that is where the initials We have plans to put on a second television BBC arose. The nationalized British Broadcasting Corp., of course, network. Some people in Britain are saying that these plans are fortunately had the same initials and, therefore, the good will in order to meet the competition of commercial television. But continued. that isn't true because the BBC always had such plans. We've always said that we want a second television network and we Q: What is the cost of the license people buy? said it long before commercial television was ever thought of in Britain. The reason why we want a second television network is A: A license for sound [radio] broadcasting used to be one because we have to entertain, inform and educate the British until a short time ago and television was three pounds. But pound people; if you're going to do that effectively, you cannot do it on the government in the last budget has added another one pound one network. You must have two at least. We've found in sound tax so that it has made it four pounds ($11.50) annually for tele- radio that we need to have three. But in television we can't do with vision sets. But whether it has added anything to the sound license less than two. That means arranging so that at any given moment, or not, I have not heard. a viewer has the choice between viewing something which is enter- Q: How many television subscribers do you have? taining and light and maybe frivolous or, if he feels in a different kind of mood, turning to another channel on which he can get A: We have about 71/2 millions now. Our saturation point in something serious and thoughtful. Britain is 15 millions. We've got nearly 15 millions in sound radio and before many years are up we shall have 15 millions in television. Q: That would indicate then that you would program both networks in approximately the same time periods. Q: How long has BBC been in television? A: Yes, it does mean that. I don't think that we have any inten- A: Longer than any other organization in the world. We've been tion- certainly we have no intention now of going to anything like in for 21 years. the very big time periods that you've got in the States. I would say Q: How many stations does BBC operate? that our two networks added together would only cover the same time period that one of your networks covers. A: You mean by stations, transmitting stations. I'm not quite sure because they keep increasing. But there are 10 main ones and Q: What time are you on now? we keep putting up little ones in order to fill up the little gaps. A: We're on now from about 3 o'clock in the afternoon until Q: How much of the British Isles do you reach in television? 11 o'clock at night. I expect the second network would begin at Page 120 June 10, 1957 BROADCASTING TELECASTING SHARES ITS AIRWAVES IN ,>' -/7

a commercial counterpart? A BBC spokesman answers

6 and go on until 11. it was bound to do because you can't have almost double the tele- vision output of a country overnight without an awful scramble Q: When do you expect to get the second network into opera- for the available talent. That is what had happened in 1955 when tion? they began. They suddenly started competing for all sorts of A: We shall be ready to get the second network into operation people who had been working for the BBC, offering them sub- in 1960 or 1961. But we depend on the government for allocation stantially larger remuneration for doing so. But that was a situa- of the necessary channels, and it's a question whether or not the tion which was bound to settle back again as soon as that shortage government will allocate these channels. It hasn't disclosed its inten- was made up and these sort of shortages are very quickly made up. tion yet. I feel that it is made up already-the whole thing has settled back to normal. Q: Would you have to raise the license fees if you go to a second The other effect that it's had on us, of course, is that it has network? forced us to extend our hours. There are certain occasions when BBC can't afford to let commercial television have it all to itself. A: No, I don't think so. So we have had to increase our output. The difficulty with com- Q: You seem to emphasize live television on the BBC. peting with an organization like that is that if they put on an extra hour, say between 6 and 7, that is a great financial asset to them; A:. We do. because they actually make money out of that hour. Whereas to me, Q: 110w many programs do you now present live on BBC? Would it's a source of expenditure. I don't get any more revenue for you be doubling your number of live programs? doing it, and they do. That's one of the odd features of competition between two different kinds of television. A: No, I don't think we would. Because now we're doing 55 hours a week of television on the one network and we haven't de- Q: You say there are certain periods when you can't afford to cided how many hours we should do on the second network. But let the commercials interests get ahead. Is 6 to 7 one of those if we did a second network from 6 to 11, seven days a week, total- periods? peak viewing ling 35 hours, that would be adequate. It's during the A: That was a case in point, yes. That was the case that has hours that we really want the second network. arisen recently. those pro- Q: Of the 55 hours that are on now, how many of Q: And yet you felt that it was an expenditure for BBC to pro- grams are live and how many are film? gram in that period? that A: Most are live. But there are a great many live programs A: Yes. are supported by film sequences. You realize that when you do a play, it's mainly live but there are certain scenes, maybe scenes out- Q: Why then didn't you feel that it would be just as well to doors, movement out -of- doors, which are inconvenient to do live. give that hour up to the commercial? So we take film sequences and add them to the live show, but the show is essentially live. A: Because as soon as people settle down to look at commercial We have a certain number of films that we show and most of between 6 and 7, many of them stay there for the rest of the them at the moment are American films. evening. Q: How many shows are American films? Q: What do they have on between 6 and 7? A: I brought the list here which we were running when I left A: Let me tell you what we do between 6 and 7, which I know England -nine that are running on BBC television. There is Burns much more about. It's a program which is a sort of adaptation of And Allen, Champion, The Wonder Horse, O'Henry Playhouse, your Today, not very different from that in general form. I Married Joan, Amos 'n' Andy, The Lone Ranger, Hey Jeannie, Q: Live? Movie Museum, and Star Choice. A: Entirely live. It's a very informal kind of program and doing do these shows fare in England? Q: How very well. A: Very well indeed. Q: Are you programming live wherever possible against film Q: Would you say that commercial television has had a good that ITA is programming? effect insofar as the British people are concerned? A: Well, we haven't done so as a set policy, but we have in fact A: I wouldn't like to express an opinion as to whether it has built ourselves up capitalwise as a very big producer of live tele- had a good effect or whether it hasn't had a good effect, if you see vision programs and so far we are exploiting that to the full. what I mean. I'm too much involved in it to be able to give an objective answer. Q: Do you think more people are watching commercial tele- vision today than the BBC? Q: Has it had any effect on the BBC's operation? A: No, it's the other way around. The average audience for six million a A. Well, in the early stages, of course, it raised our costs; which BBC is now, or was at the end of last year, about June 10. 1957 Page 121 BROADCASTING TELECASTING night -that's averaging over the whole period. And the average were rather illuminating. You see, I think you can without any audience for commercial is about two million. question of doubt divide broadcasting programs and television programs into two types: the programs of information and the Q: Do you base this on your own figures? programs of entertainment. There is a very broad conception. A: Yes, and theirs too. Theirs aren't very different. Entertainment can be opera, ballet, symphony concerts, anything you like. It doesn't matter how high -brow they are, they are still Q: Where the public has a choice between BBC and commer- entertainment. cial, do you have any ratings figures or audience figures? On the other hand, information is something quite different - A: Yes. There are two methods by which the public can have it is informing people even if it's only informing people of football a choice. I told you just now that we have a tranmission cover- results or baseball results. And both information and entertainment age of 97% of the population and they have about 57 %. Well, can go from the very high to the very low. But nevertheless on the that's one field of choice. And the other field of choice is those whole, it's your programs of information which are your solid people who are actually equipped to receive commercial television stuff. and BBC as against those who are equipped only to receive the And you would expect, if you were going to lower your standards BBC. So those are the two. in order to gain popularity, you would expect to lower your propor- But if you take the field of choice in which people are actually tion of programs of information. Well, I found that just before equipped, then that is one -fifth of the British population, and commercial came on, our percentage of programs of information within that one -fifth commercial gets about 62% as against the was 31. And just after commercial television came into operation, months after commercial BBC's 38% -that is roughly the situation. that percentage dropped to 30. Eighteen television had been in operation that percentage had gone up to 33. Q: What additional equipment is needed to receive the com- Those little variations have no significance whatsoever. mercial television? Q: What specific programs do you have on BBC that you would A: An .adapter, which may cost anything from £15 -£20 to call programs of information? install. It is an adapter that is added to the set and it has an ad- A: I think the most important one of them is one of the most ditional aerial. interesting programs that has happened in television. And that is Q: Does it give a picture of equivalent quality? a program which we call Panorama. Panorama is purely a program of information about almost any subject of world political im- A: Yes. portance. We spend a great deal of money on it; we send film teams Q: Some time ago, a member of Parliament who was here in all over the world to get material for it. And it's a very serious, the United States before ITA was formed, said one of the thoughtful program. But to our surprise it gets one of the highest reasons why the majority party wanted another television ratings of the whole lot. For instance, a few weeks just before I left service was because of the political question -the fact that England, one week in February the number of people who viewed often the opposition party so -to -speak did not have a chance BBC's Panorama was 111/2 million. The highest commercial rating to get equal time as that of the majority party. Does ITA for the whole week was four and a quarter. now carry any political speeches? Q: What time period is that? A: They are carrying them but they are carrying the BBC's. The A: Three quarters of an hour and it takes place in peak viewing rule is that either they carry the BBC's in toto or none. But they hour which is about 8:15 in the evening. have chosen to carry the BBC's and they get a feed every time from the BBC. It sounds to me as though your member of Parliament Q: Was Panorama a special show? This 11.5 million, was there was talking complete nonsense because the technique of impartiality anything special about it? that has been developed in the BBC over the last 35 years is very A: It was the highest figure we have ever had. Yes, I think effective. I mean it is so impartial that people who are not impartial there was a particular reason for it. But I don't want you to think don't like it very much. that I picked on that particular one just because it was unique. It Q: Has the presence of commercial television changed your own usually gets audiences of around about 9.5 to 10.5 million. But the programming concepts? 11.5 million was the highest. And on that particular one, we actually showed the birth of a baby. That added about a million. A: No. It has, I think, occasionally changed our placings. That's almost inevitable. In fact, when it changes placings, I often don't Q: Another show you did. and maybe in the same series, the hear about it because that's the job of the program controller to story of a prostitute, was that given on the BBC? maneuver his programs just as he thinks fit. He is undoubtedly A:. Yes. influenced sometimes by the placing of the programs on the other side. He must be. But as for content, no. Q: Wasn't there some controversy about that particular program? I sent for some figures before I left England which I thought A: No, it was very well received. That again was a serious pro-

BBC'S WHITE CITY: Expansion of television in Great Britain vision stages. The portion of the scheme containing the circular prompted this 13 -acre project planned for Shepherd's Bush in ring and buildings to the left of the ring, as shown in this scale London. The new BBC radio -tv headquarters will include 16 tele- model, are being erected first. Page 122 June 10, 1957 BROADCASTING TELECASTING For less than a dime tip YOU CAN BUY A POUND OF STEEL

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BROADCASTING TELECASTING Jurte 10, 1957 Page 123 gram showing up a big social evil and showing how it all happened. Q:. How about radio? I thought it was a very good program indeed. I'm sorry I can't give you the rating. I just don't remember what it was. A: It gets about the same because there are double the number of subscribers. It gets half as much per head but there are double Q: Was the competitive network there, doing the same thing - the number of subscribers and therefore, it gets about the same putting on controversial shows? amount. Q: Has the presence of commercial television had anything to A: Yes, they do do some quite controversial political shows; I do with the increase in the amount for BBC forget the titles of them now. I don't think they do as many as we of money spent do but they do some. television? A: No. I think the facts suggest to the contrary. Our number of Q: Does the commercial use a lot more film than BBC? subscribers is going up at the rate of about a million- and -a- quarter a year. It's a pretty steady increase which has been going on for A: Yes, they do. A lot of American film. Some of their own. some time now and it was an increase of about that order before commercial came on. Q. Do you have a quota? Isn't there a quota of the number of We looked into it last year and we discovered that the biggest American films that can be shown on commercial stations? proportionate increase takes place in areas where they don't get commercial at all; they only get the BBC. I told you the BBC's A: I don't know. I think the quota is for the cinema. But whether coverage was a good deal bigger than theirs. It's an interesting fact. there is a quota in television, I just don't know. There is an un- Q: Don't you have different ratings in your radio setup? In other words, you have the cultural level and you grade down from that? I think there are three program services of BBC radio. PATTERN OF BRITAIN'S COMMERCIAL TV'S Station Program Contractor Period Commencement A: Yes. Light, Home and Third, we call them. London Associated -Rediffusion Mon.-Fri. September Q: Do you plan the same thing with your second network? Would Associated TeleVision Sat. & Sun. 1955 one become more of a so-called cultural service while the Midlands Associated TeleVision Mon.-Fri. February other one would be more the entertainment? ABC Tv Network Sat. & Sun. 1956 A: That's a very interesting question and it's one that hasn't been North Granada Tv Network Mon.-Fri. May decided yet. The second network won't happen for another two or (Lancashire) ABC Tv Network Sat. & Sun. 1956 three years. Personally I think we shall have to have one of them North Granada Tv Network Mon.-Fri. November that is almost entirely of an entertainment character, and the other (Yorkshire) ABC Tv Network Sat. & Sun. 1956 one that is much more of a serious type. Central Scottish Television Complete To Start Scotland Week In Aug. Q: Which would compete with ITA? A: They would compete with each other and they would com- pete with ITA. official quota of 20 %. Commercial tv operates rather close to it and we're well under it. Q: Both services?

Q: Do you have any licensing arrangements or any contracts A: Yes, I mean an additional service is bound to compete with with any of the American networks for producing a counter- every other service in the country. part of a live show in the United States? Q: I was thinking possibly BBC might be thinking along the lines A: Yes, What's My Line is the chief example of that. We run of fighting fire with fire- putting on similar material to that What's My Line once a week and it is an extremely popular pro- ITA has on. gram. A: I don't know that it's necessary to put quite similar material. But to appeal to the same people that they appeal to, yes. Q: Is that a contract arrangement? Q: Have you ever regretted selling out to the state? A: We pay a small royalty to an intermediary agent. It is in a sense a contract. A: We had no alternative. We weren't asked. It was just a measure of compulsory nationalization. Mind you, I don't think it Q: Do you give prizes away on quiz shows? was altogether unwise at the time. The idea was that, it being in effect a monopoly, it was not right that so influencial and powerful A: No. Well, we haven't anything similar to the $64,000 Ques- a monopoly should be handled by one group of big business, which, tion. We have a lot of quiz shows. What's My Line is one of them. in fact, is what was the case. I think it was inevitable and should Another one which is extremely successful is a thing called Animal, have happened. Vegetable or Mineral. Q: Are you telecasting in color at all? Q: Would you classify that as an information program? Or an entertainment program? A: We're not giving a public service in color but we're doing a number of experiments in color. Every night between 11 and 12 we are putting on color A: Information, I think. Although there is a lot of entertain- transmission. But no private person in Britain ment in it. owns a color receiving set. Q: What are the chances for trans-oceanic television? Q: What is the BBC's budget per year? A: I think this is one of the most interesting subjects. I don't A: If you are talking about television only, I reckon it's going to know what the chances of it are. I was talking to the president of be about $30 million in 1957. As you see it's on the up-and -up all NBC about it the other day. He is very keen on it. He doesn't really the time. It wasn't $30 million in 1956 but I reckon it's going to know anything for certain but has got an idea that the thing should be about that in '57. come about fairly soon-well within the next five or six years. But having established the links -which by the way, I think we could Q: For programming? do now on the cable if we could afford it -it would be enormously costly. Also you are up against the problem of the time. You've A: For the whole thing. got a time factor in America between East and West which involves Page 124 )une IO, 1957 BROADCASTING TELECASTING "Ad Age is a 'MUST' on my reading list."

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After graduating from Princeton in 1924, R. Ad Age is "must" reading to most of the advertising and J. "Rudy" Schaefer began his apprentice- marketing executives who are important to you. Here, every Monday, the ship with the company owned and operated executives who influence -as well as those who activate by members of his family since its founding major market and media decisions -find the news, trends and in 1842. He is now the third -generation head developments that are so vital in this fast- moving field. of the F. & M. Schaefer Brewing Company. Take Schaefer Brewing Co., for example. Radio and TV advertising Mr. Schoefer has played a prominent role plays an important role in Schaefer's marketing. In 1956, in affairs of the brewing industry, contribut- Schaefer ranked 129 among the top spot tv advertisers with an ing much to the re- establishment of the indus- estimated expenditure of $648,000 *. try after it was legalized in 1933, and while acting as president of the United States Brew- In addition to the Monday-morning, Monday -evening readership ers' Foundation. Aside from his chief interest, which it gets by Schaefer executives, Ad Age gets intensive coverage and "an everlasting determination to make the penetration in Schaefer's advertising agency, B.B.D. &O. best glass of real beer we know how," is he Every week, 263 paid subscription copies reach executives in this agency, active in community affairs, an indication of which placed $80,000,000 in radio-tv advertising in 1956. which is the Schaefer Achievement Award for outstanding community work. Add to this AA's 37,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 10,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 141,000 -and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.

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1 Year (52 issues) $3 480 LEXINGTON AVENUE NEW YORK 17, NEW YORK BROADCASTING TELECASTING June 10, 1957 Page 125 you in some difficulties which, fortunately, we are free of in Britain. possible. But that agreements had recently been come to and I hope But between Europe and America I think it's five hours, which is a that they will increase quite a lot in the future. very, very serious disadvantage. Q: This may be difficult for you to answer because it is detailed. Q: You don't have that disadvantage with the continent, do you? What would an hour -long program cost BBC? A: No. We're doing a very great deal with the continent of A: I can tell you that the total overall cost of BBC programs last Europe, an increasing amount. We managed to establish a link with year was 'round about f2,800 an hour. But that included every- the continent. thing. About $8,000 an hour was the total cost of the BBC's tele- want to add additional hours, of course, I Q: What type of link? vision service. When I don't have to pay for all the overheads all over again, and I A: The link is a series of transmitting and receiving stations on find that additional hours cost about f1,900 an hour. They come a sort of relay system which go down as far as Rome, Vienna, to about $5,300. Amsterdam, Berlin and Paris. We haven't yet got across the Pyrenees hours? into Spain or Portugal. Q: You mean that includes rehearsal But one of the great advantages from our point of view is this: All A: Yes. But it doesn't include rents, rates and all the big over- Europe is more or less on the same time scale. There's no more head expenses that are included in the bigger figure of 2,800. than an hour's difference between us and any of those European Q: Getting to you personally for a moment, you have been with countries that I mentioned. This is a thing we're going to develop in BBC from the beginning? a very big way. It's one of the things that was difficult to develop in sound radio because sound radio depends so much on the spoken A: Well, almost, yes. BBC started as a limited liability company word and we all speak different languages. on Jan. 1, 1923, and I joined in September 1923. But in television so much of the story is told by picture and it's Q: What did they call you then? comparatively easy to arrange for such spoken word as is necessary to be done by somebody who speaks the language of the country in A: I was called a general assistant and I did practically anything which the program is going to be received- that's not too difficult I was told. I had to do most of the program planning and all the when the picture tells nine -tenths of the story. coordination between London and the regions. As soon as we started the Radio Times I became the program editor of the Pro- Q: What types of programs are you exchanging now? gram Times-in other words, I did the time table. You see how the A:. For instance, our Queen went to Paris several weeks ago and two things are really part of the same job. As soon as I finished my there were a large number of programs there -the Queen arriving in day's work, they made me go up and announce the programs. Paris, processions down the street, attendance at the opera, and Q: What was next? all that sort of thing. There were a large number of television broad- casts in connection with that. I can give you another example: On A: Next they sent me out to Natal South Africa to start broad- New Year's Eve we had as our theme the passage of time and we casting there. I had to start all over again from scratch. I was there visited every European capital and each one made its characteristic two years. contribution towards the program. Q: And when they returned you to Great Britain. what happened? Q: Is ITA also hooked up with that? A: Then they made me regional controller in Northern Ireland A: They could be. for six years. That brought me to 1932. Then they brought me to London as assistant head of the program side in London. This was Q: They don't carry any of these special events? sound radio only, of course, in those days. I did that for four A: Not so far. years. Then I became the founder and first principal of the BBC's which I I was Q: You mentioned a moment ago that you thought it would be staff training school, a job held for one year. sorry I hold it for I wanted possible to adjust the cable at considerable expense so that that didn't more than one year. But the job trans- Atlantic television would be possible. most in life fell vacant at the end of the year and I applied for it and that was west regional controller of the BBC, which I did for ' A: Well, I don't know that the cable is the way out of the dif- nearly 19 years with an interval during the war when I was director ficulty. (I'm not a technician myself.) But even if it were, it would be of administration in London. I became director of tv last year. enormously expensive. I suppose there are various possibilities of establishing wireless relay stations up through the Arctic. Q: What is your reaction to American television? A: My Q: Some people have suggested that probably the next best solu- reaction is that I admire a great deal about it, particularly the tion and maybe the best one is a combination of television slickness and competence with which everything is put on. It's tape recordings with jet planes. that wonderful -what we in Britain call -presentation. And I know enough about this to know how very difficult it is. I very A: You know there is a great difficulty over this television tape much admire the way the Americans achieve that. You do it better recording. It looks as if it could be the solution to the whole problem. than we do. But unfortunately the television tape recording records the elec- Q: tronic signal precisely. Now one of the tragedies of television is that What type of programming do you think we do best? each nation is on a different standard of electronic signal. We're on A: It's very difficult for me to say because you see I've only one, the European continent is on another, America is on another; been here a week and I had a great many engagements. You can and it's impossible for us to exchange programs by electronic signal. understand, you've got so much television I've only been able to It's going to be very useful within America -this electronic record- turn the thing on in odd minutes here and there and look at it. I ing -it's going to be very useful in Britain. But as a means of ex- don't think that I can give a sensible answer. port, it's out until we can get on to a common basis, until we can One program I did see the other night which I admired very find a new satisfying method of conversion from one standard to much indeed was on Mike Wallace. I saw him interviewing a Negro. another. They were talking about the segregation problem. I thought it was so well done. I thought if I could have this on my service, I'd be Q: Do you exchange any programs with American stations or very proud of it indeed. networks? Q: Have you had a chance as yet to observe the commercials A: We do exchange a certain number. We often show See It and the way that the presentation on commercial television in Now and Project XX of NBC and several of those. Cal! to Freedom the U. S. has compared to the commercial television in Britain? is another and there are many such. A: I think, judging the thing by standards of commercial tele- Q: Are any of your programs sent here? vision, that they're not doing too badly in Britain; I mean they're A: Art films have occurred quite a lot on American programs, getting on. But, of course, they haven't been as long in the business War in the Air is a thing that you are running now -it is one of our as your people. And they have got a great deal to learn from them, big projects. I must add that, I hope these things are going to be which I'm sure they are learning fast. Yours are, I think, in some increased in number in the near future because hitherto we have not ways rather slicker. But I don't mean to say that I don't think our had agreements with our own unions that make many such projects people aren't doing very well; I think they are. Page 126 June 10, 1957 BROADCASTING TELECASTING Here Comes A New Way Of Life

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OFFICE OF TRE PRESIDENT

Mr. George Hatch June 7, 1957 Intermountain Network 146 South Main Street Salt Lake City, Utah Dear George: Your agreement to the new MBS affiliate contract and operations schedule is most gratifying. There can be no questions -it must be good for you -and for the nearly 400 stations in markets, large and small, who have already signed. We studied this changing picture of Radio for many months. Our conclusion: that old style network policy and program philosophy have gone by the board. Where else to look? Why not at the objective attack on the problem by you Station operators, which can be summed up as doing the things Radio does best? As a result, MBS is the first Network to align its programming with the successful Station pattern of News, Music, Sports & Special Events... a program partnership which will result in the most wanted entertainment on the air.

For your Stations, it will mean freedom and independence thru a drastic reduction in option time requirements. It will mean a powerful schedule of some 230 News broadcasts a week on the hour and the half- hour ... top tunes heard hours daily ... special features such as baseball Game of the Day, Notre Dame football, the Beck Hearings, etc. It will mean literally "your own microphone in -" Washington, New York and other News centers. It will mean 55 minutes out of every hour for you to sell - programs plus adjacencies. For Mutual, it will quite frankly mean a streamlined network operation from which management can expect a reasonable profit. And out of this come nearly 400 advertising opportunities weekly for the national network sponsor, bringing flexibility of advertising, saturation impact and low cost unmatched in the industry today -plus prompt, fi automatic station clearance. It is our confident judgment that the folks who listen to Radio 1.4 billion hours per week are going to like this pioneer pattern -"things that Radio does best." Thanks, again, for your whole- hearted co- operation.

G/yyv'Cord/ially, /Z John B. for JBP:ccm

'144%To Alert Advertisers-Call MBS information Sales Office for on the few rhr,i allabilities left.

Page 128 lure /O. /i-

BROADCASTING TELECASTING MONDAY MEMO

from MARTIN HIMMEL, president, Dunnan & Jeffrey agency

COULD YOUR SPOT TV SUE FOR NON -SUPPORT?

IF ten commandments were to be written for spot tele- man is thoroughly familiar with the uses and advantages of vision advertisers, the first seven (since reiteration emphasizes our client's products. their importance) would be: "You can't sell a product that The ninth commandment is to set up a series of sales isn't there". incentives for salesmen in a store or in a community. These Most successful spot television programs have profited sales incentives facilitate the "pushing" of a product at the by this simple truth. Entirely too many advertisers expect retail level and, more often than not, insure for our client their television spot campaigns to create such intensive in- a far better display area in retail stores. terest that dealers everywhere will beat an immediate path to their doors. DO IT YOURSELF AND YOU'LL DO IT RIGHT In the experience of our agency, we have found that spot Finally, we have a standard rule: "To do a merchandising television advertising can indeed produce amazing results job well, we must do it ourselves ". We do not depend on in building and sustaining consumer sales of any legitimate tv stations to do merchandising for us. By doing it ourselves, product. However, we also know that in any successful our clients can always be certain that nothing has been program tv spots must be regarded as only the final link in omitted, that nothing has been done in haste and that nothing a chain of activities that must include intensive sales dis- has been undone through inept public relations with our tribution, sound point of sale merchandising, and thorough client's customers. education at the retail level. This type of comprehensive, coordinated television spot If all of these prior phases of a sound television spot cam- campaign must produce a successful result. With Pink Ice paign are adequately fulfilled, then an advertiser can legiti- and Tint 'N Set we have been successful with tv spot in mately depend upon his tv spots to do the rest. New York, Chicago, Los Angeles, Boston, Houston, Detroit A case in point is the success achieved by Pink Ice and and other metropolitan communities as we have been in the Tint 'N Set with a current advertising volume that ranks smaller, more easily saturated cities such as Greenville, the manufacturer 23rd in the nation's 200 top tv advertisers. Spartanburg and Asheville. Pink Ice and Tint 'N Set, while enjoying today an annual While preparation of the market through prior distribu- combined sale approaching $5 million, are relatively new tion, point-of -sale merchandising and sales education is cosmetics. They came into being just two years ago. essential, it must be remembered that tv spots gain im- At the very outset television spot was the medium through measurably in effectiveness as they are expanded in quantity. which we hoped to acquaint the_American public with Pink A saturation tv spot campaign must characterize the consumer Ice and Tint 'N Set. approach. Tv spots were chosen because we felt that every dollar Properly harnessed to a merchandising-advertising team, spent must be related to each individual market. The cash tv spots can perform miracles. On KPRC -TV Houston, for register in each individual market became our guide. instance, 50 Pink Ice spots per week caused wholesalers to send frantic wires for more merchandise after only seven OUR STRATEGY: TO PLAN, NOT CRAM days of telecasting. Similar responses held true for WNAC- At no time have we endeavored to force distribution TV Boston, WOR -TV New York, WBKB (TV) Chicago and through our chosen tv medium. Instead, our own agency's KTLA -TV Los Angeles. marketing staff effected complete distribution in each targeted It is so easy for a client to blame tv spots for the failure market at least 30 days prior to the campaign kickoff. Thus, of his advertising campaign. However, a little searching on the the very first customer to ask for Pink Ice or Tint 'N Set client's part, may well place the blame on his very own in any town where our tv spots were seen was able to acquire doorstep for his failure to secure distribution and adequate the product on his very first try. merchandising to support the television spot effort. Obviously, this advance distribution pays off in many ways, not least of which is the fact that it forestalls the Martin Himmel; b. Newark, injurious word -of -mouth publicity so often heard: "It's adver- Nov. 3, 1925; educ. Irving- tised-but you can't buy it anywhere ". ton (N. J.) High School. We have stressed the importance of the first (through sev- Joined Vitamin Corp. of enth) commandment in our credo for spot television advertis- America (Rybutol) June ers, but in our agency commandments eight, nine and ten are 1941. Served in Army. Or- almost if not quite as important. ganized Canadian subsid- The eighth commandment, fundamental in our agency's iary of VCA in 1952, serving concept of a sound tv spot advertising program, is "to teach there as vice president and the retail salesman how to sell our client's product ". To do general manager. Returned this we conduct intensive on -the -spot sales seminars for re- to U. S. in 1954 as VCA vice tail salesmen in each city where our client's products are to president in charge of ad- be marketed. These sales meetings permit us to demonstrate vertising. Eighteen months the actual use of these products; they make it possible to after sale of VCA to Rexail chase of Pink Ice Cosmetic coordinate the sales message on tv with the sales effort of Drugs, he joined former Co. Resigned to form own the retail clerk, and they make certain that the retail sales- Rybutoi president in pur- agency in October 1955.

BROADCASTING TELECASTING lune 10, 1957 Page 129 EDITORIALS Wired for Toll Tv THE development of closed-circuit subscription television is gathering significant momentum. It is not improbable that within the next few years many U. S. cities will be wired for box -office tv in the home. This prediction is based upon the availability of common carrier facilities to distribute wired tv. As reported in BT last week, Bell telephone companies are beginning to deal with subscription tv in- terests. As reported in this issue, community antenna companies are eager to participate. Plainly, the distribution problem is no longer as difficult as it once appeared to be. We may also assume that progress will be made in solving the other major problem confronting the developers of toll tv -the problem of program availability. It is obvious that the purveyor of subscription television must offer programs which subscribers will think are worth paying for. Program supply will be a continuing problem for wired toll tv operators, just as it is a continuing problem for broadcasters, motion picture exhibitors or anybody else who seeks to attract an audience for a show. will The developers of wired toll tv find program product if they Dann for BROADCASTING TELECASTING by Sid ins are resourceful and energetic enough. Since we are sure that re- "It's a candy commercial . . . chocolate cigarettes for kids!" sourceful people will go into the field, we are equally sure that a closed- circuit subscription system must figure in the planning of everyone who competes for the leisure time of the American public. It was perhaps an inadvertence, incidentally, that in a staff -pre- pared news release summarizing the report it was said that the sub- In view the of subscription television as a wired our development committee urged an investigation "to determine whether the anti- is to its development as a broadcast service. The service preferable trust laws have been or are being violated by BMI." BMI was broadcast frequencies are now in use by free television. desirable nowhere mentioned in the actual conclusions. To put toll programs on the air would mean the displacement of free programs. Distributed by wires, toll tv will grow as a competitor of, Three members of the subcommittee also dissented from the not as a replacement for, free television. wording of the report's suggestion that the FCC consider amending its rules governing network option time. They wanted to emphasize To be sure, the added competition will not make life easier for the importance which the networks attached to the option time broadcasters, but neither will it make life impossible. Broadcasters principle. will always have the distinct advantage of competing against a pay Only one proposal for new legislation was contained in the system with programs which are free. report. The subcommittee pointed to the wide range of discounts offered to volume advertisers by networks and said that similar de- Celler -ation discounts in the sale of goods would violate the Robinson -Patman Act. Accordingly, the subcommittee said it would consider intro- THE HOUSE Antitrust Subcommittee's report of its investigation ducing an amendment to the Robinson -Patman Act to make it into television adds up in the main to a recommendation that the applicable to services as well as to commodities. Justice Dept. conduct investigations which it has already been All in all, it is not a report that will provoke much if any action. conducting -some for as long as 15 years. Broadcasters and others who were summoned as witnesses may be Indeed the most important question raised by the report is why pardoned for wondering if their time couldn't have been better spent. the subcommittee spent so much time investigating the possibilities of antitrust violations in television when the Dept. of Justice had a force of investigators intensively exploring the same field. Of the Journalism At Its Best two investigations, that of the Justice Dept. promises to be the VER more thorough and objective. the outcome of the great debate over what Soviet WHATEWHATEVERBoss Khrushchev did or did not accomplish in his Face There is no room here to discuss in critical detail the conclusions the Nation interview over CBS, the June 2 broadcast must be ac- reached the House is by Antitrust Subcommittee. It enough to say claimed as a great journalistic feat. It happened here because there that subcommittee was the unanimous in those recommendations is a free press and free enterprise -blessings unknown to the totali- which were not of particularly dramatic impact but far from tarians. unanimous in those which were. Ten million Americans heard and saw the head of the Soviet Possibly the most sweeping recommendation was for a "complete hierarchy. They heard little new because his words were party line, and extensive investigation" by the Justice Dept. into "all phases" the usual exaggerations and inventions. What was new was the face of the music licensing field. Three of the subcommittee members and the manner of the man who leads world communism. dissented and expressed confidence that the Justice Dept. had not It was propaganda. Propaganda can be good or bad. Those who been remiss in its investigations of music dating back to 1940. Two tuned in did so because they were curious; they wanted to see, others expressed "additional views" somewhat tempering the con- hear and judge for themselves. We doubt whether many were de- clusion. Still another member has been ill and did not participate luded. in the report. That left Chairman Emanuel Celler (D-N. Y.) as the President Eisenhower at his news conference last Wednesday only member to espouse the unadorned conclusion. obviously was unhappy about the exposure given the Soviet leader. It is difficult to put aside the impression that Chairman Celler is He alluded to CBS as a commercial firm in this country trying to predisposed to friendliness for ASCAP and suspicion toward BMI. improve its commercial standing. This is unfortunate. We are sure The presentation of the music testimony in the subcommittee's the President did not intend to repudiate his all-out support of report is loaded in favor of ASCAP. our free enterprise system and of our free press, which, by his Much of the significant information submitted by BMI is ignored own words, embrace radio and television. His implied criticism in the report. Much of the unsupported opinion of ASCAP wit- was against CBS, but it hits all broadcasting and all media of com- nesses is included. Statistics on the use of ASCAP and BMI music munication. are twisted in interpretation to suggest a heavier emphasis on BMI What CBS and its affiliated stations carried was the "full text." than actually exists. The portion of the report dealing with music There was no coloration or slanting. The punctuation and the in- is, to be blunt, slanted so in favor of ASCAP that Chairman Celler flections were conveyed precisely -not as interpreted by an inter- cannot escape the charge of pro -ASCAP bias. Indeed it is too un- mediary of the press. It was bold reporting resulting from corn - objective to be taken seriously. mendable initiative. It was journalism at its electronic best. Page 130 10, 1957 June BROADCASTING TELECASTING I'd like two blondes, one redhead, and a brunette, please!

Once upon a time a manufacturer told his women in the middle and upper income advertising manager that he wanted to brackets than the next 5 Detroit stations break into the Detroit -Great Lakes market combined. And that's a lot of listeners!" with a new product. But he had to reach "And that's for me!" said the manufacturer. women with high school educations, who Don't accept our word for this- contact were in the middle and upper income brack- your nearest Henry I. Christal man. He ets. (Quite an order, eh ?) But without bat- has the results of a Politz survey which ting an eyelash, his ad manager announced, shows that WJR outdraws all other Detroit "You want WJR!" The spontaneity of the stations in any listener category. It even answer amazed the manufacturer, who said, indicates that a vast majority of listeners "I do ?" "Sure," the ad manager replied, prefer and believe advertising on WJR over "WJR reaches more women on an average all other Detroit stations. day than the next 3 Detroit stations com- bined! And WJR reaches more high school Now then, how many blue -eyed blondes graduates than the next 4 Detroit stations and green -eyed redheads would you like combined. Furthermore, WJR reaches more to reach?

The Great Voice of the Great Lakes

w RDetroit 50,000 Watts CBS Radio Network 35 years of service

WJR's primary coverage area -over 17,000,000 people New York Chicago Detroit

San Francisco Atlanta

Boston Hollywood

Des Moines