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2* - THE HERALD. Thurt., Aug. 6, 1861 Baby boom prediction raises force sqgmented and sharply tainted win taks up. This will make them By LeRoy Pope She says the new baby boom will For business, it m ay prove a cor­ boycottpage 8 sales-resisiaut to much of toUay’a not be caused by any change in fer­ rective to consumer demand targeted marketing with'lets media with a taiietad' UPl Business Writer leisure advertising. tility rates but simply by the fact declines resulting from the end of reliance on mass media advertising said Ms. Metcalf. StUl another area of conflict she NEW YORK (UPI) - There will that there will be more women of the earlier baby boom of the 1950s and mass merdianidising outlets. Another and possibly more serious be a new baby boom In the llnited childbearing age in the population. and early 1960s. This means, Ms. Cable television and video conflict betwsn boabsM and con­ foresees is that consumers wiU become ever more critical of States in this decade that w ill cause The first question r a i^ is what Campbell said, that marketers may systems and specialised print media sumers, Ms. M atcalf Said, w ill ariae products, more q d a ^ -a n d bargain- some serious conflicts for govem- effect this Will' have on the still­ have to shift their focus to an older will get an ever in c r e a s e share o f ' from the determinatioa of people to conscious andmoreeager to engage ihent, business and individuals, ac­ growing trend for both spouses to market in this decade, then be advertising. The consumer’s tight “ do their own thing,” even though discretionary time needs will force they have less money and time to in barter or to benefit in some other cording to a new Arthur D. Little hold down Jobs. Ms. Campbell says prepared for a younger market in Cloudy tonight; Manchester, Conn. survey. she simply doesn't have an answer the 199QS. But products for babiies her or him to do more buying via devote to it. way from the activity of the so-, The study is called “The Impact to that yet, but it certainly will niay do well late In this decade. tele|dione or new communication “ This means they will take up ac­ called underground economy. showers teturdsy Friday, Aug. 7, 1981 of Demographic and Lifestyle create conflicts for many young Elsewhere in the study, consumer method. This will produce a'con­ tivities that can be mastered easily, All of these tendencies, she said, Trends on Consumer Spending in the women. behavior specialist Ellen I. Metcalf flict /between consumers oriented some at home or cloae to home, a ^ win add'up to a clim ate in which it •> See page 2 25 Cents Iteos.” It deals with a lot of other For local government, the 1980s predicts some gradual but radical towards individualism and manufac­ will give a lot of satisfaction will be difficult to market nationally turers and marketers who have been -4 things but demographic expert baby boom may be big enough to changes in marketing. She says con­ quickly.” She mentioaed Jogging, branded merchandise. Mmlh going all out in recent years for racquet ball as distinguished from Judith Campbell’s baby boom create overcrowding in a diminished sumers will have less discretionary r- prediction raises some of the most number of schools and compel time and less discretldnary income mass marketing. tennis and said there are many other interesting questions. emergency expansion. in the years ahead and this w ill “The name of the game will be simple hobbles and pastintes people Director of year Firm's problem Barry Grant, former program and sports director at radio stations WDRC, Hartford, and W PLR, New Haven, and currently at W BCN, Long Island, N.V., [.(V, was named “ Program Director of the Year” by helps hospital ’ : Billboard magazine and the broadcast industry. The sUtion where Grant served as program director before moving to Long Island, WMAD of HARTFORD - When Phoenix Mutual of the art for a place our size,” he added. Madison, Wis., was chosen “ Radio SUtion of the Life Insurance Co. recently com­ Franklin County Public Hospital has 600 empkqrees and an annual budget of $15,- Y ear.” puterised its central files a problem Grant has received numerous, national awards. developed: where could it get rid of 29 000 ,0 0 0 . He is the son of Mr. and Mrs. Milton VitrioJ of Lektriever filing systems? The It e hospital had the facilities for the Manchester. Ldctrlevers, purchased in the early 1970s file systems. Most ceilings were high enouf^ to accommodate the 9 to 9.5-foot- near A story about Grant on the business page of at approximately |10,000 each, were in Tuesday’s Herald contained several errors. perfect condition, but now useless. toU apparatus. The floors are solid and m . Phoenix decided to sell the systems at can hoid the massive w e i^ t o f the files WARSAW, Poland (tJPI) - debts. Poland has a foreign debt of $5,000 plus take down, transportation and when full. Union^fovennMDt talks on food sonie $27 billtim. reassembly costs. Although they ran As the medical records retention laws aaiipUas coUapapd and workers went A t t p same tim e, Poland’s state- in Massachusetts are strict, the hospital In new position advertisements in general publications on a fonrJiour strike in Priand’s in- controlled television Thursday an­ must keep records beyond the standard for several weekq, they were able to sell duririal heartland tod^, halting nounced there would be a 36J)0O-ton 50-year retention laws of most states. riiortage of meat in August and only LAWRENCE, Mass. — Joseph Delassio Jr. of only one file. coal production crucial to the “ Iteving these Lektrievers is the most half the supplies o f derired milk and Manchester, Conn., has been appointed regional i p W n lx subsequoitly began a concen­ Eastern Blob. Moscow warned morale b ^ te r our records department sales represenUtive by C. Becker Inc. Delassio will trated letter writing campaign aimed at Solidarity was pushing Poland to the dieeoe. has ever had,” said Loubier. “ Records Twielve hours of talks on economic be responsible for the dealer trade and contract other insurance companies, hospitals “ nbyas.’ *^ keepers no longer have to climb high reforms between Solidarity’s market throughout Connecticut and . western and health care facilities, city and state Ignoring appeals by the local lacMers or lie on the floor to file. Now, leadership and the government Massachusetts for the wallcovering distributor. governments, snuU noanufacturing com­ Gommimlat P m f and bitter media they simply press a button and the file broke off with no agreement. Accc^ding to Richard Fisher, vice president of panies...even home heating oil siq>pllers. attedn in Poland and the Soviet appears.’^ - Solidarity wants assurances a 20 the f im , Delassio's appointment "reiterates our 9 ^ , Within weeks,'all 29 Lektrievers had U rioo a g a i!^ the Solidarity union Phoenix’s problem became the percent cut in meat rations for commitment to providing outsUnding service to found a home. The City o f Hartford took and those protesting food riwrtages, luMpltel’s solution. According to Jo-Anne August will not be extended, i the wallcovering reUiler. Delassio brings over 18 five, the State of Connecticut took two, workers in the region of Silesia Mlcf-aftemoon munching Leventbal, manager of public relations ‘'Obviously the talks were not years of experience in the wallcovering industry to Connecticut General Corp. took two and started their fourftour walkout at 6 at Phoenig: “ We’re delighted to have satisfactory,” Solidarity national Ponies graze on grass near the shade trees to which they were leathered along Hlllstown Road. (Herald photo by Pinto) this newly-created post, and we are most pleased to the largest group went to Massachusetts. a.m. fo u ^ a way to help this facility with Its spokesman Janusz Onysskiewicz welcome him to our firm.” Franklin County Public Hoq>ital aiid cost containment efforts.” Phoenix Will The strike exempted vital sei^ said. “ There was some progress but Delassio began his career at Praise Greenfield, Mass., took nine, dismantled not receive a tax break for this donation vices such as communications, not m udi.” Wallcoverings in Connecticut, which was later them, moved them and began to transfer because of the way mutual companies CMdicSl and health services and the Following the talks. Solidarity purchased by Imperial Wallcoverings. That dis­ files between April 11 and April 24,1961. food industry, but coal mines and called an urgent meeting of its tribution center has recently been renamed Kinney It cost the ho^ital approxinuttdy |1,- are taxed. New political group forming “ Franklin County Public Hospital and steel mills were reduced to skeleton national leadOTShip conuniasion for Wallcoverings. ’ 250 per unit to move the Ldrtrievers up Phoenix Mutual L ife fosurance Co., both staffs, the official news agency PAP Monday in Gdansk, one day before C. Becker Inc. with offices and warehouse ‘Clean room’ to Greenfield. “ We paid a total of |11,2M service-to-th e^b lic businesses, found said. the Communist P a ^ Central Com­ the HoU Street Residents’ Associa­ Street residents and the proposed residents’ association, and Sanol facilities in Lawrence, is a major distributor of for $90,000 to $126,000 worth of By Martin Kearns Solomon, a prominent member of In "clean room" conditions at RCA's ^videodisc plant In Indianapolis, solutions to pressing problenu through , POIaud’s economic woes further mittee holds ifo own emergency ses­ tion in its bid to prevent expansion relocation of the park and cemetery wallcoverings for the residential and commercial equipment,” said Eugene Li Loubier, Herald Reporter Temple Beth Sholom.

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