Media Literacy Research Among the Adult Population in Macedonia

Media literacy research among the adult population in Macedonia

2016 December

Commissioned by:

Agency for audio and audiovisual media services in the Republic of Macedonia Palace Brashnarov Panko, 38 Macedonia Street, 1000 Skopje, Macedonia Phone: 00389 023 103 400 E-mail: [email protected] www.avmu.mk/

Submited by:

Target Communications DOOEL St. Nikola Vaptsarov 2, 5th floor, Business Center Building, 1000 Skopje Phone: 00389 2 2700 101, Fax: 00389 2 2700 101 E-mail: [email protected] www.targetcomm.com.mk

Contents Methodology ...... 4 Which electronic equipment do you have in your home and do you use it or not? ...... 8 In the last three months, how often on average did you carry out the following activities? ... 22 Which three activities would you miss the most in a period of one week, if you are not able to practice or use them? ...... 31 How do you receive the TV channels that you use most often? ...... 34 What do you mean by watching TV? ...... 35 Which three internet activities would you miss the most in a period of one week if you are not able to practice or use them? ...... 36 How much is the average weekly internet use by you personally (not by your household)? .. 39 Do different media inform differently about the same event? ...... 43 What do you do if you notice major and essential differences in information about the same events? ...... 47 When you notice such differences in the way that the same or related information is portrayed by different sources, what do you usually do? ...... 48 To your knowledge, do rules (laws) exist that regulate the following throughout the various media? ...... 50 In your media use (when you watch TV, read newspapers, surf the internet, play video games), have you ever thought any of the following? ...... 53 Please tell me the extent to which you agree or disagree with some things that other people have said about television? ...... 55 Do you judge your current computer and internet skills to be sufficient…? ...... 58 How often do you use the internet for the following activities? ...... 63 How many times on average have you pressed ads that you have seen on a website or your e- mail for the information about the product or service advertised? ...... 72 How do you obtain information on the Internet? ...... 73 Which of these procedures do you perform to check the objectivity of the information published on a website that you visit first time ? ...... 74 In the past year, did you voice your opinion in any of the following ways? ...... 78

Methodology

The survey was conducted in the Republic of Macedonia, by contacting representative random sample of 1523 respondents, from the population aged 16 and over.

Method of data collection:

• “In person” Interview Semi-structured questionnaire, filled by a trained interviewer

Three-part stratified representative sample, with stages of selection:

• Geo-economic stratum (8 geographical regions) • Type of settlement (urban / rural) • Simple Random Sampling of haushold without replacement (SRSWoR)

Period of the survey:

• 14.11.2016 until 08.12.2016

Monitoring:

• Validity of the questionnaire control

• 20% of questionnaires / respondents

• Control of consistency and logic control questionnaire

• 100% of questionnaires

Table 1 Stratified sample of households by regions and settlements and total number of respondents in each settlement

Percentage of respondents Region Number of households by region region 0,0027%

Vardar 54836 148

East 57896 156

Southwest 50293 136

Southeast 49705 134

Pelagonia 72546 196

Polog 69091 186

Northeast 46296 125

Skopje 163633 442

Table 2 Demographics of respondents expressed in percentages

Sex % Male 50,09% Female 49,91%

Age % 16-18 7% 19-29 18% 30-39 19% 40-49 17%

50-59 16% Over 60 23%

Residence % Urban 85% Suburban 1% Rural 14%

Етничка припадност % Macedonian 64% Albanian 25% Turk 4% Roma 3% Serbian 2% Bosnian 1% Aromanian (Vlach) 1% Other 0%

Personal income % to 12.000 6% 12.0001-24.000 den. 14% 24.001-36.000 den. 10% 36.001-48.000 den. 5% 48.001-60.000 den. 2% Over 60.000 den. 2% Refuses to answer 61%

Education % Unfinished primary and primary education 33% Secondary Education 37% University degree 27% Higher degree (MSc, PhD) 3%

Occupation % Employed as a civil servant or in public sector 18% Employed in the private sector 32% Employed in civil sector NGO 1% Unemployed 10% Retired 24% Housewife 2% Student 11% Farmer 2% Other 0%

Number of household members % Up to 3 members 33% 4 members 42% 5 members 17% Over 5 members 8%

Region % Vardar 10% East 10% Southwest 9% Southeast 9% Pelagonia 13% Polog 12% Northeast 8% Skopje 22%

Which electronic equipment do you have in your home and do you use it or not?

TV Set

77,28%

21,27%

0,79% 0,39% 0,26%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

PC or laptop

41,69%

22,92% 21,93%

13,20%

0,26%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Tablet

76,17%

10,05% 8,27% 5,19% 0,33%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Internet access

44,98%

20,81% 21,14%

12,80%

0,26%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Mobile phone

87,72%

5,06% 6,70% 0,20% 0,33%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Smart phone

64,15%

29,68%

2,76% 3,22% 0,20%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

MP3 player (ipod or alike) portable media player (ipod alike or Archos)

78,86%

8,67% 6,57% 5,06% 0,85%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

TV connected console (for example Sony PS2, Nintendo WII, Xbox)

92,45%

1,97% 0,92% 2,36% 2,30%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Handheld/Portable device (for example Nintendo DS, Sony PSP)

91,27%

3,48% 2,33% 0,66% 2,36%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common usage houshold but not used

Which electronic equipment do you have in your home and do you use it or not?

Radio

62,25%

18,32%

10,44% 7,22%

1,77%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

DVD player/DVD recorder (fixed or portable

36,24% 36,24%

15,63%

10,24%

1,64%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Web-camera (camera attached to the computer device

50,95%

24,82%

13,13% 9,59%

1,51%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Digital camera

63,23%

22,13%

8,14% 5,71% 0,79%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

Which electronic equipment do you have in your home and do you use it or not?

Electronic book reader (for example Kindle or Sony reader)

92,12%

3,15% 2,10% 0,92% 1,71%

In a personal possesion and In a personal possesion but In a possession by the In a possesion by the Not Possesed use not used houshold and common houshold but not used usage

In the last three months, how often on average did you carry out the following activities?

Watching TV

87,66%

7,16% 2,23% 2,69% 0,26%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Cinema

67,76%

22,26%

3,81% 4,07% 2,10%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Radio listening

48,19%

26,53%

14,90%

9,39%

0,98%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Reading newspapers

28,10%

25,80% 23,70%

20,62%

1,77%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Reading books

38,67%

33,29%

15,17%

9,39%

3,48%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Playing console/PC games

75,77%

6,76% 7,49% 4,66% 5,32%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Mobile phone usage

90,74%

3,55% 5,19% 0,39% 0,32%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Using internet via the mobile phone

59,88%

33,36%

4,92% 0,92% 0,92%

Never Less then once a week At least once a week Every day or nearly every I don't know day

In the last three months, how often on average did you carry out the following activities?

Using Internet via PC/laptop/notebook (portable device)

52,33%

33,03%

9,85%

3,35% 1,44%

Never Less then once a week At least once a week Every day or nearly every I don't know day

Which three activities would you miss the most in a period of one week, if you are not able to practice or use them?

First choice

Watching television 41,27%

Using a mobile phone 36,84%

Listening to the radio 2,59%

Reading daily newspapers 0,75%

Work on a computer 3,76%

Internet access (through PC, laptop) 4,26%

Internet on your mobile phone 8,69%

Playing console/PC games 1,42%

Reading books 0,33%

Going to the movies 0,08%

Which three activities would you miss the most in a period of one week, if you are not able to practice or use them?

Second choice

Watching television 0,08%

Using a mobile phone 12,78%

Listening to the radio 35,92%

Reading daily newspapers 9,11%

Work on a computer 3,09%

Internet access (through PC, laptop) 10,61%

Internet on your mobile phone 14,62%

Playing console/PC games 10,94%

Reading books 1,92%

Going to the movies 0,92%

Which three activities would you miss the most in a period of one week, if you are not able to practice or use them?

Third choice

Watching television 11,70%

Using a mobile phone 9,61%

Listening to the radio 11,28%

Reading daily newspapers 9,02%

Work on a computer 17,71%

Internet access (through PC, laptop) 15,96%

Internet on your mobile phone 18,05%

Playing console/PC games 3,51%

Reading books 2,51%

Going to the movies 0,67%

How do you receive the TV channels that you use most often?

Don't know I don't own a TV 1,77% 0,26% Through One (just national Through Max TV TV stations without monthly 17,73% subscription) 16,09%

Through Boom TV (with monthly subscription) 10,44%

Through Total TV; 2,56%

Through individual satelite antenna (without monthly subscription) Through cable TV (Telekabel, 5,91% Blizoo…) 45,24%

What do you mean by watching TV?

Don't know 3,48%

Another way of watching TV- What? 0,46%

Watching TV on Internet 0,72%

Watching TV on another portable device (tablet, portable media 0,33% player, etc.)

Watching TV on a mobile phone 0,26%

Watching TV on a PC /laptop/notebook 0,53%

On TV watching previous recorded content 5,38%

On TV watching programme at the moment of broadcasting 88,84%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Which three internet activities would you miss the most in a period of one week if you are not able to practice or use them ?

First choice

Maintenence of a website or blog/web diary 0,20%

Downlaoding software 0,20%

Electronic and online playing video games 2,19%

Watching and downloading TV programs, video 0,30%

Listening and downloading music 0,70%

Reading, downloading and forwarding information content from… 5,07%

Visiting web pages of public institutions 0,30%

E-banking and payment of invoices 0,89%

Search for listings for products and services 3,38%

Using Skype, Viber, chat rooms, instant messaging etc. 15,11%

Search information for your work/studies 3,58%

Access to social network pages (Facebook, Twitter…) 43,84%

Sending/receiving e-mail 24,25%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 1

1 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Which three internet activities would you miss the most in a period of one week if you are not able to practice or use them?

Second choice

Maintenence of a website or blog/web diary 0,10%

Downlaoding software 0,20%

Electronic and online playing video games 1,59%

Watching and downloading TV programs, video 1,29%

Listening and downloading music 2,19%

Reading, downloading and forwarding information content from web… 7,75%

Visiting web pages of public institutions 1,29%

E-banking and payment of invoices 2,19%

Search for listings for products and services 7,26%

Using Skype, Viber, chat rooms, instant messaging etc. 34,10%

Search information for your work/studies 11,23%

Access to social network pages (Facebook, Twitter…) 24,85%

Sending/receiving e-mail 5,96%

0% 5% 10% 15% 20% 25% 30% 35% 40% 2

2 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Which three internet activities would you miss the most in a period of one week if you are not able to practice or use them?

Third choice

Maintenence of a website or blog/web diary 0,80%

Downlaoding software 0,89%

Electronic and online playing video games 3,28%

Watching and downloading TV programs, video 3,08%

Listening and downloading music 5,96%

Reading, downloading and forwarding information content from… 18,29%

Visiting web pages of public institutions 3,78%

E-banking and payment of invoices 5,86%

Search for listings for products and services 10,24%

Using Skype, Viber, chat rooms, instant messaging etc. 16,60%

Search information for your work/studies 9,94%

Access to social network pages (Facebook, Twitter…) 7,85%

Sending/receiving e-mail 13,42%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 3

3 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How much is the average weekly internet use by you personally (not by your household)?

Home

89,26%

8,35%

1,29% 0,30% 0,80%

Regularly every day Often - three times a week Sometimes - at least once a Once a month I don't use week

How much is the average weekly internet use by you personally (not by your household)?

At the office or at the faculty

78,33%

12,13% 6,76% 2,19% 0,60%

Regularly every day Often - three times a week Sometimes - at least once a Once a month I don't use week

How much is the average weekly internet use by you personally (not by your household)?

Internet café

86,08%

5,47% 3,58% 1,59% 3,28%

Regularly every day Often - three times a week Sometimes - at least once a Once a month I don’t use week

How much is the average weekly internet use by you personally (not by your household)?

Other

85,88%

5,57% 6,46% 1,09% 0,99%

Regularly every day Often - three times a week Sometimes - at least once a Once a month I don’t use week 4

4 Out of the respondents who indicated that they practicate to use Internet elsewhere often, as elsewhere has cited the following: coffee bar, restaurant, school, and places where there is access to the Internet.

Do different media inform differently about the same event?

Different TV channels I cannot evaluate 3,48% Rarely 10,97%

Sometimes 22,85%

Often 62,71%

Do different media inform differently about the same event?

Different radio stations I cannot evaluate 8,01%

Rarely 18,25%

Often 41,96%

Sometimes 31,78%

Do different media inform differently about the same event?

Different web-pages

I cannot evaluate 18,58%

Often 37,75%

Rarely 15,89%

Sometimes 27,77%

Do different media inform differently about the same event?

Different daily newspapers Different weekly magazines I cannot evaluate 12,15% I cannot evaluate 19,17% Often 24,89%

Often Rarely 35,59% 13,26%

Rarely 16,55%

Sometimes 39,00% Sometimes 39,40%

What do you do if you notice major and essential differences in information about the same events?

Discard or ignore all published information You accept part of the content from each about that event medium

I haven't thought I haven't thought about it about it 3,15% 2,30%

No 34,87% Yes 45,90%

No 50,95% Yes 62,84%

When you notice such differences in the way that the same or related information is portrayed by different sources, what do you usually do?

Do a comparison with information from I usually accept information from a single another source (books, encyclopedia, source (one channel, one newspaper, one documents, etc.) website) I haven't thought I haven't thought about it about it 2,95% 2,50% Yes 22,85%

Yes 43,27%

No 53,78%

No 74,66%

When you notice such differences in the way that the same or related information is portrayed by different sources, what do you usually do?

You ask family members, friends or You share your knowledge with a civic other people for an opinion association or public institution I haven't thought I haven't thought about it about it 4,27% 2,17% Yes 26,72%

Yes 48,85% No 48,98%

No 69,01%

To your knowledge, do rules (laws) exist that regulate the following throughout the various media?

Which products / services can be advertised on TV / RA?

Don't know 8,40%

Yes 44,25%

No 47%

To your knowledge, do rules (laws) exist that regulate the following throughout the various media?

When, where and how much ads can be Copyright protection broadcasted? Don't know; Don't know 7,22% 8,93%

Yes 36,44%

Yes No 52,59% 40,18%

No 54,63%

To your knowledge, do rules (laws) exist that regulate the following throughout the various media?

Protection of minors against content Production of home-made and that can harm them documentary TV program Don't know Don't know 6,96% 12,34%

No 21,55% Yes 39,53%

Yes No 71,48% 48,13%

In your media use (when you watch TV, read newspapers, surf the internet, play video games), have you ever thought any of the following?

“This would hurt more in real life" "This is made to make me think

Don't know smoking is cool" 12,54% Don't know Yes 12,48% Yes 14,85% 27,25%

No 60,21% No 72,67%

In your media use (when you watch tv, read newspapers, surf the internet, play video games), have you ever thought any of the following?

"This is actually advertising although it "This is not a natural body shape to is made not to look that way" have"

Don't know Don't know 12,48% 12,08%

Yes 39,26% Yes 46,75%

No 41,17% No 48,26%

Please tell me the extent to which you agree or disagree with some things that other people have said about television?

TV programmes must be free to be expressive and creative

I do not agree at all 2,23%

I disagree 1,25%

Neighter agree, neighter disagree 8,86%

I agree 34,67%

I totally agree 49,64%

I don't know 3,35%

0% 10% 20% 30% 40% 50% 60%

TV viewers must be protected from seeing inappropriate or offensive programmes

I do not agree at all 1,25% I disagree 1,05% Neighter agree, neighter disagree 6,89% I agree 40,25% I totally agree 48,92% I don't know 1,64%

0% 10% 20% 30% 40% 50% 60%

Please tell me the extent to which you agree or disagree with some things that other people have said about television?

As long as TV provides good programmes it doesn’t really matter who owns the channels or how they’re funded

I do not agree at all 3,41% I disagree 3,81% Neighter agree, neighter disagree 14,77% I agree 35,98% I totally agree 39,53% I don't know 2,50%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

I have personally learned useful things from watching TV

I do not agree at all 1,05%

I disagree 9,20%

Neighter agree, neighter disagree 24,11%

I agree 43,04%

I totally agree 20,57%

I don't know 2,04%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Please tell me the extent to which you agree or disagree with some things that other people have said about television?

TV is very influential in shaping public opinion about political and other important issues

I do not agree at all 2,23% I disagree 8,34% Neighter agree, neighter disagree 21,21% I agree 31,12% I totally agree 33,42% I don't know 3,68%

0% 5% 10% 15% 20% 25% 30% 35% 40%

When I watch TV news I tend to trust what I see

I do not agree at all 11,88%

I disagree 23,77%

Neighter agree, neighter disagree 28,37%

I agree 20,22%

I totally agree 12,54%

I don't know 3,22%

0% 5% 10% 15% 20% 25% 30%

Do you judge your current computer and internet skills to be sufficient…?

Using several diverse applications Sending or receiving e-mails I cannot Unsufficient I cannot Unsufficient evaluate 2,80% evaluate 0,90% Sufficient 2,80% 0,60% 11,49% Sufficient 18,48%

Very good 43,76%

Very good 51,75%

Good 33,37%

Good 34,07%

5 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Do you judge your current computer and internet skills to be sufficient…?

Participating in social networks Search websites I cannot I cannot Unsufficient Unsufficient evaluate evaluate Sufficient Sufficient 2,40% 1,80% 0,50% 7,99% 0,40% 9,89%

Good Very good 31,07% 53,35% Very good Good 58,14% 34,47%

6 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Do you judge your current computer and internet skills to be sufficient…?

Looking at job oportunities To offer goods or services I cannot I cannot Unsufficient evaluate evaluate 5,29% 3,70% 6,09% Unsufficient Very good 8,19% 21,08%

Sufficient 14,69% Very good 35,86%

Sufficient 21,08%

Good Good 40,46% 43,56% 7

7 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Do you judge your current computer and internet skills to be sufficient…?

E-mail protection To protect your personal data, credit I cannot evaluate card or bank account number I cannot 4,80% Very good Unsufficient evaluate 19,08% 9,69% 8,29% Very good 18,58% Unsufficient 10,69%

Sufficient 26,97%

Sufficient Good 30,57% 31,87% Good 39,46%

8 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Do you judge your current computer and internet skills to be sufficient…?

To do creative things - like blog writing, sharing photos online, or uploading short videos, news or older content to the internet? I cannot evaluate 5,89% Unsufficient Very good 11,69% 23,38%

Sufficient 26,97%

Good 32,07%

9 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities ?

Sending or receining e-mails

58,04%

16,78%

10,99% 8,09% 6,09%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 10

10 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Participating in social networks (for example, using Facebook or Twitter) 73,83%

16,68% 4,40% 2,10% 3,00%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week)

Finding information for your work/job or studies 46,25%

33,17%

11,59% 3,70% 5,29%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 11

11 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Using online chat rooms, Instant Messaging, Viber or Skype

60,74%

25,77%

8,59% 3,00% 1,90%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week)

Finding information about goods or services 37,86% 30,97%

19,58%

5,59% 5,99%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 12

12 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Internet banking (paying bills or transfering money to another account) 42,56%

17,08% 16,98% 12,29% 11,09%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week)

Using the sites of public authorities

23,48% 24,58% 20,18% 17,98% 13,79%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 13

13 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Reading or downloading online news/newspapers/news magazines 37,06%

26,77% 21,78%

7,59% 6,79%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week)

Listening to or downloading music

34,47% 29,57%

19,48%

8,79% 7,69%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 14

14 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Watching or downloading TV, movies or films 33,17%

26,07%

16,38% 13,09% 11,29%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week)

Mantaining web site/writing a blog 61,74%

19,98% 10,09% 3,10% 5,09%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 15

15 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Uploading self-created content 54,15%

23,48% 12,39% 7,39% 2,60%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week)

Buying goods or services for private use 44,06%

25,57% 19,48%

6,99% 3,90%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 16

16 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Playing on-line games 56,54%

16,68% 10,49% 9,79% 6,49%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week)

Downloading software 66,03%

15,08% 7,29% 8,49% 3,10%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 17

17 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How often do you use the internet for the following activities?

Participating in debates or fora on civic or political issues

70,63%

12,99% 7,89% 5,19% 3,30%

Regularly every day Often (three times a week) Sometimes (at least once a Once a month I don't week) 18

18 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How many times on average have you pressed ads that you have seen on a website or your e-mail for the information about the product or service advertised?

I don't have a device 1,40%

Never 13,29%

Very rare (no more than once a month) 26,57%

Rarely (at least 2 times a month) 11,79%

Sometimes (at least 5 times a week) 15,58%

Often (at least 3 times a day) 18,88%

Regulary (more then 4 times a day) 12,49%

0% 5% 10% 15% 20% 25% 30% 19

19 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

How do you obtain information on the Internet?

I go directly to the particular website without using a search engine 16,38%

Both equally 43,76%

I use a search engine (such as Yahoo or Google) 39,86%

20 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Which of these procedures do you perform to check the objectivity of the information publishe d on a website that you visit first time ?

Consider the overall look and feel of the Check information across other sites site

No No 25,17% 28,57%

Yes Yes 71,43% 74,83%

21 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Which of these procedures do you perform to check the objectivity of the information published on a website that you visit first time ?

Check the https or the IP address of the Consider whether or not the information site corresponds with what you already knew

No Yes 31,07% 30,57%

No Yes 68,93% 69,43%

22 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Which of these procedures do you perform to check the objectivity of the information published on a website that you visit first time ?

Consider the qualifications and intent of You ask others if they have visited the site the author(s) and what they think of it

No 39,06% No 42,76%

Yes Yes 57,24% 60,94%

23 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

Which of these procedures do you perform to check the objectivity of the information published on a website that you visit first time ?

I don't check the objectivity of the information published

Yes 33,67%

No 66,33%

24 This question was answered by respondents who stated that they use the Internet on a mobile phone and / or internet on a computer or laptop. The percentages are valid and were obtained from a total of 1001 respondents.

In the past year, did you voice your opinion in any of the following ways?

Contacted a politician or political party By donating funds for a civil or political Don't know cause 1,44% Yes Yes Don't know 1,58% 17,14% 8,67%

No 81,42% No 89,76%

In the past year, did you voice your opinion in any of the following ways?

By signing a petition to support a civil Through participation in public, or political cause peaceful demonstrations Don't know Yes Yes 9,19% 2,30% Don't know 2,30% 15,04%

No No 82,67% 88,51%

In the past year, did you voice your opinion in any of the following ways?

By commenting on a political or civil question issue in a blog, on Twitter or on social networks Yes Don't know 2,50% 9,78%

No 87,72%