NRS Readership Estimates - General Magazines AIR - Latest 12 Months: January - December 2011

Adults Men Women

Total ABC1 C2DE 15-44 45+ Total Total

UNWEIGHTED SAMPLE 37039 21838 15201 14997 22042 16316 20723 EST.POPULATION 15+ (000s) 50239 27180 23059 24421 25818 24529 25710 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % General Weekly Magazines

What's on TV H 3325 6.6 1225 4.5 2100 9.1 1732 7.1 1593 6.2 1154 4.7 2172 8.4 Radio Times H 2227 4.4 1639 6.0 588 2.6 574 2.4 1653 6.4 1064 4.3 1162 4.5 TV Choice H 1984 3.9 741 2.7 1243 5.4 808 3.3 1177 4.6 687 2.8 1297 5.0 TV Times H 1427 2.8 589 2.2 837 3.6 648 2.7 779 3.0 580 2.4 847 3.3 Auto Trader H 1090 2.2 529 1.9 561 2.4 830 3.4 260 1.0 853 3.5 236 0.9 The Economist H 603 1.2 558 2.1 45 0.2 432 1.8 171 0.7 435 1.8 168 0.7 Nuts Y 552 1.1 230 0.8 322 1.4 493 2.0 59 0.2 494 2.0 58 0.2 The Big Issue H 504 1.0 354 1.3 150 0.7 237 1.0 268 1.0 246 1.0 258 1.0 TV & Satellite Week Y 453 0.9 200 0.7 253 1.1 199 0.8 254 1.0 228 0.9 225 0.9 TV Easy Y 446 0.9 164 0.6 282 1.2 213 0.9 232 0.9 131 0.5 314 1.2 Total TV Guide Y 438 0.9 181 0.7 257 1.1 216 0.9 222 0.9 183 0.7 255 1.0 New Scientist Y 404 0.8 347 1.3 57 0.2 248 1.0 156 0.6 255 1.0 150 0.6 Motorcycle News Y 381 0.8 173 0.6 208 0.9 209 0.9 173 0.7 303 1.2 79 0.3 The TES/Times Ed Sup Y 378 0.8 345 1.3 33 0.1 208 0.9 170 0.7 160 0.7 218 0.8 Kerrang! Y 360 0.7 189 0.7 171 0.7 321 1.3 39 0.1 222 0.9 137 0.5 The Week Y 357 0.7 313 1.2 45 0.2 141 0.6 216 0.8 169 0.7 188 0.7 Zoo Y 340 0.7 149 0.5 191 0.8 311 1.3 29 0.1 311 1.3 30 0.1 Angling Times Y 319 0.6 93 0.3 227 1.0 174 0.7 145 0.6 272 1.1 47 0.2 NME/New Musical Exp Y 285 0.6 184 0.7 100 0.4 256 1.0 29 0.1 189 0.8 96 0.4 Autocar Y 251 0.5 137 0.5 113 0.5 140 0.6 111 0.4 212 0.9 38 0.1 Time Out T 234 0.5 188 0.7 46 0.2 177 0.7 57 0.2 97 0.4 137 0.5 Horse and Hound Y 230 0.5 154 0.6 77 0.3 143 0.6 88 0.3 62 0.3 169 0.7 Match! T 223 0.4 130 0.5 93 0.4 160 0.7 63 0.2 174 0.7 49 0.2 Angler's Mail T 212 0.4 65 0.2 147 0.6 107 0.4 105 0.4 188 0.8 24 0.1 Country Life Y 208 0.4 132 0.5 76 0.3 66 0.3 141 0.5 107 0.4 101 0.4 Auto Express T 199 0.4 125 0.5 74 0.3 93 0.4 106 0.4 184 0.7 15 0.1 Amateur Gardening T 140 0.3 73 0.3 67 0.3 20 0.1 120 0.5 66 0.3 74 0.3 Autosport T 136 0.3 62 0.2 74 0.3 89 0.4 47 0.2 121 0.5 15 0.1 Garden News T 97 0.2 41 0.2 56 0.2 19 0.1 78 0.3 51 0.2 45 0.2

General Fortnightly Magazines

Private Eye H 765 1.5 660 2.4 105 0.5 304 1.2 461 1.8 505 2.1 260 1.0 NRS Readership Estimates - General Magazines AIR - Latest 12 Months: January - December 2011

Adults Men Women

Total ABC1 C2DE 15-44 45+ Total Total

National Geographic H 2085 4.2 1552 5.7 533 2.3 1026 4.2 1059 4.1 1214 5.0 871 3.4 BBC Top Gear H 1716 3.4 957 3.5 759 3.3 1304 5.3 413 1.6 1451 5.9 265 1.0 Saga Magazine H 1471 2.9 1093 4.0 378 1.6 34 0.1 1437 5.6 605 2.5 867 3.4 Men's Health H 1287 2.6 892 3.3 394 1.7 1055 4.3 231 0.9 1088 4.4 199 0.8 Reader's Digest H Z 1232 2.5 758 2.8 475 2.1 336 1.4 896 3.5 558 2.3 675 2.6 BBC Gardeners' World H 1228 2.4 784 2.9 444 1.9 256 1.0 972 3.8 469 1.9 759 3.0 FHM H Z 931 1.9 480 1.8 452 2.0 811 3.3 120 0.5 832 3.4 99 0.4 Empire H 745 1.5 508 1.9 237 1.0 654 2.7 90 0.3 537 2.2 207 0.8 What Car? H 686 1.4 511 1.9 175 0.8 346 1.4 339 1.3 579 2.4 107 0.4 Men's Fitness H 681 1.4 414 1.5 267 1.2 585 2.4 96 0.4 612 2.5 69 0.3 FourFourTwo H 624 1.2 395 1.5 229 1.0 527 2.2 97 0.4 574 2.3 51 0.2 F1 Racing Y 597 1.2 304 1.1 294 1.3 386 1.6 212 0.8 505 2.1 93 0.4 Rugby World Y 547 1.1 356 1.3 191 0.8 321 1.3 227 0.9 452 1.8 96 0.4 Total Film Y 490 1.0 316 1.2 174 0.8 438 1.8 52 0.2 361 1.5 129 0.5 Q Y Z 469 0.9 322 1.2 147 0.6 386 1.6 83 0.3 331 1.4 138 0.5 Golf Monthly Y 468 0.9 314 1.2 154 0.7 177 0.7 291 1.1 403 1.6 65 0.3 Classic Cars Y Z 403 0.8 207 0.8 196 0.8 163 0.7 240 0.9 316 1.3 87 0.3 Runner's World Y 394 0.8 306 1.1 87 0.4 263 1.1 131 0.5 227 0.9 167 0.6 GQ Y Z 381 0.8 288 1.1 93 0.4 325 1.3 56 0.2 318 1.3 62 0.2 Golf World Y 357 0.7 236 0.9 121 0.5 170 0.7 187 0.7 321 1.3 36 0.1 Loaded Y 341 0.7 145 0.5 196 0.8 287 1.2 53 0.2 302 1.2 39 0.2 Superbike Y 327 0.7 154 0.6 174 0.8 217 0.9 110 0.4 265 1.1 62 0.2 World Soccer Y 327 0.7 172 0.6 155 0.7 235 1.0 92 0.4 294 1.2 33 0.1 Digital Photo Y 305 0.6 200 0.7 106 0.5 160 0.7 146 0.6 206 0.8 99 0.4 Practical Photogrphy Y 303 0.6 194 0.7 109 0.5 156 0.6 147 0.6 212 0.9 91 0.4 Bike Y 290 0.6 164 0.6 126 0.5 181 0.7 108 0.4 245 1.0 45 0.2 Today's Golfer Y 288 0.6 192 0.7 96 0.4 136 0.6 152 0.6 241 1.0 47 0.2 BBC Wildlife Y 277 0.6 168 0.6 109 0.5 131 0.5 146 0.6 164 0.7 113 0.4 Classc and Sportscar Y 274 0.5 171 0.6 103 0.4 142 0.6 132 0.5 222 0.9 52 0.2 BBC History Magazine Y 262 0.5 199 0.7 63 0.3 108 0.4 155 0.6 169 0.7 94 0.4 What Hi-Fi? Snd&Vis Y 262 0.5 158 0.6 104 0.4 156 0.6 106 0.4 250 1.0 12 0.0 Sporting Gun Y 251 0.5 109 0.4 142 0.6 144 0.6 107 0.4 204 0.8 46 0.2 Practical Classics T 240 0.5 146 0.5 94 0.4 100 0.4 140 0.5 200 0.8 39 0.2 BBC Music Magazine T 239 0.5 132 0.5 106 0.5 169 0.7 70 0.3 142 0.6 96 0.4 Stuff Y 228 0.5 170 0.6 58 0.3 189 0.8 39 0.2 197 0.8 31 0.1 Land Rover Owner Int Y 224 0.4 143 0.5 81 0.4 126 0.5 98 0.4 187 0.8 37 0.1 Ride T 223 0.4 144 0.5 79 0.3 154 0.6 69 0.3 188 0.8 35 0.1 Mojo T 221 0.4 146 0.5 74 0.3 139 0.6 82 0.3 165 0.7 56 0.2 High Life Y 220 0.4 198 0.7 22 0.1 104 0.4 116 0.5 142 0.6 79 0.3 Evo T 204 0.4 130 0.5 74 0.3 161 0.7 43 0.2 176 0.7 28 0.1 Classic FM Magazine Y 187 0.4 133 0.5 54 0.2 61 0.2 126 0.5 113 0.5 74 0.3 Performance Bikes T 181 0.4 105 0.4 76 0.3 114 0.5 67 0.3 160 0.7 22 0.1 Car T 157 0.3 85 0.3 72 0.3 124 0.5 34 0.1 139 0.6 18 0.1 Esquire T 154 0.3 126 0.5 28 0.1 121 0.5 34 0.1 141 0.6 14 0.1 The Field T 151 0.3 101 0.4 50 0.2 43 0.2 107 0.4 99 0.4 52 0.2 Practical Boat Owner T 143 0.3 92 0.3 52 0.2 47 0.2 96 0.4 115 0.5 28 0.1 Top of the Pops Mag T 141 0.3 62 0.2 78 0.3 114 0.5 26 0.1 48 0.2 93 0.4 Moneywise T 138 0.3 97 0.4 40 0.2 57 0.2 81 0.3 84 0.3 53 0.2 Trout and Salmon T 132 0.3 73 0.3 59 0.3 50 0.2 82 0.3 105 0.4 27 0.1 Garden Answers T 118 0.2 61 0.2 56 0.2 25 0.1 93 0.4 47 0.2 71 0.3

General Quarterly Magazines

The Nat Trust Mag H 3483 6.9 2834 10.4 649 2.8 796 3.3 2687 10.4 1533 6.2 1950 7.6 Heritage Today H 407 0.8 339 1.2 68 0.3 86 0.4 321 1.2 184 0.7 223 0.9 Birds Magazine H X 1016 2.0 788 2.9 228 1.0 200 0.8 812 3.1 468 1.9 548 2.1 Books Quarterly Y 202 0.4 155 0.6 48 0.2 88 0.4 114 0.4 71 0.3 131 0.5 PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.

H May be analysed on a base of 6 months or longer.

Y May be analysed on a base of 12 months or longer.

T May be analysed on a base of 24 months or longer.

A Publications suffixed by the letter 'A' have suffered significant losses in circulation during the period covered by the report and the published data have been adjusted.

D MONEY (THE SUNDAY TELEGRAPH). Money & Jobs changed its name to Money in January 2011, effective on the questionnaire from April 2011.

TV BUZZ (THE SUN ON SATURDAYS). Buzz changed its name to TV Buzz in August 2011, effective on the questionnaire from October 2011.

J REGIONAL DAILY NEWSPAPERS. Net readership figures are shown for two groups of regional titles: ANY REGIONAL MORNING OR EVENING and ANY REGIONAL EVENING. For titles which are not published on a Saturday, claims for Monday interviewed respondents are simulated based on Tuesday-Saturday results.

L Published data for the LONDON EVENING STANDARD and METRO relate to Monday - Friday readership (Tuesday - Saturday interviews). Claims for Monday interviewed respondents have been simulated, based on Tuesday - Saturday results.

M The combined figures for the DAILY MIRROR/RECORD are net readership figures for the Daily Mirror and the Daily Record.

N The following titles appeared on a Masthead screen for New Titles during the past 12 months: JOHN LEWIS EDITION (November 2009 - March 2011) i (November 2010 - September 2011)

P Net and gross readership figures for NATIONAL DAILY NEWSPAPERS include all national daily newspapers with a recommended minimum analysis base of 6 months.

Net and gross readership figures for NATIONAL SUNDAY NEWSPAPERS include all national Sunday newspapers with a recommended minimum analysis base of 6 months.

R INDIVIDUAL REGIONAL MORNING and EVENING NEWSPAPERS. Data for certain regional morning and evening newspapers are published individually in this report.

W Figures for FREE and PAID FOR LOCAL WEEKLY NEWSPAPERS are obtained by a special question. It should be noted that they are not obtained by the standard EML method. No individual titles are asked about. Results are shown for readership in the past seven days.

X Figures for ASOS are available from April 2011. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 9 months April - December 2011.

Figures for Saturday Review (The Times) are available from July 2011. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 6 months July - December 2011.

Figures for Fabulous (The Sun) are available from September 2011. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 4 months September - December 2011.

Figures for Birds are available from October 2011. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 3 months October - December 2011.

Z FHM, GQ, OK! and Q are shown on the publication screen in larger type-face, and in inverted commas.

Reader's Digest was part of an EML split-sample experiment during July 1999 - June 2000.

CLASSIC CARS - Please refer to the caution in Bulletin 127 regarding analysis of data for this publication.

i - The figures shown for this publication under the heading 'Daily Newspapers - 6 Day AIR' are based on Monday-Friday AIR for the period January-June 2011 and Monday-Saturday AIR for the period July-December 2011.

ASOS - The figures shown for this publication are derived from a 'Special Reading' question asked in the NRS interview from April 2011.