NRS Readership Estimates - General Magazines AIR - Latest 12 Months: January - December 2011 Adults Men Women Total ABC1 C2DE 15-44 45+ Total Total UNWEIGHTED SAMPLE 37039 21838 15201 14997 22042 16316 20723 EST.POPULATION 15+ (000s) 50239 27180 23059 24421 25818 24529 25710 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % General Weekly Magazines What's on TV H 3325 6.6 1225 4.5 2100 9.1 1732 7.1 1593 6.2 1154 4.7 2172 8.4 Radio Times H 2227 4.4 1639 6.0 588 2.6 574 2.4 1653 6.4 1064 4.3 1162 4.5 TV Choice H 1984 3.9 741 2.7 1243 5.4 808 3.3 1177 4.6 687 2.8 1297 5.0 TV Times H 1427 2.8 589 2.2 837 3.6 648 2.7 779 3.0 580 2.4 847 3.3 Auto Trader H 1090 2.2 529 1.9 561 2.4 830 3.4 260 1.0 853 3.5 236 0.9 The Economist H 603 1.2 558 2.1 45 0.2 432 1.8 171 0.7 435 1.8 168 0.7 Nuts Y 552 1.1 230 0.8 322 1.4 493 2.0 59 0.2 494 2.0 58 0.2 The Big Issue H 504 1.0 354 1.3 150 0.7 237 1.0 268 1.0 246 1.0 258 1.0 TV & Satellite Week Y 453 0.9 200 0.7 253 1.1 199 0.8 254 1.0 228 0.9 225 0.9 TV Easy Y 446 0.9 164 0.6 282 1.2 213 0.9 232 0.9 131 0.5 314 1.2 Total TV Guide Y 438 0.9 181 0.7 257 1.1 216 0.9 222 0.9 183 0.7 255 1.0 New Scientist Y 404 0.8 347 1.3 57 0.2 248 1.0 156 0.6 255 1.0 150 0.6 Motorcycle News Y 381 0.8 173 0.6 208 0.9 209 0.9 173 0.7 303 1.2 79 0.3 The TES/Times Ed Sup Y 378 0.8 345 1.3 33 0.1 208 0.9 170 0.7 160 0.7 218 0.8 Kerrang! Y 360 0.7 189 0.7 171 0.7 321 1.3 39 0.1 222 0.9 137 0.5 The Week Y 357 0.7 313 1.2 45 0.2 141 0.6 216 0.8 169 0.7 188 0.7 Zoo Y 340 0.7 149 0.5 191 0.8 311 1.3 29 0.1 311 1.3 30 0.1 Angling Times Y 319 0.6 93 0.3 227 1.0 174 0.7 145 0.6 272 1.1 47 0.2 NME/New Musical Exp Y 285 0.6 184 0.7 100 0.4 256 1.0 29 0.1 189 0.8 96 0.4 Autocar Y 251 0.5 137 0.5 113 0.5 140 0.6 111 0.4 212 0.9 38 0.1 Time Out T 234 0.5 188 0.7 46 0.2 177 0.7 57 0.2 97 0.4 137 0.5 Horse and Hound Y 230 0.5 154 0.6 77 0.3 143 0.6 88 0.3 62 0.3 169 0.7 Match! T 223 0.4 130 0.5 93 0.4 160 0.7 63 0.2 174 0.7 49 0.2 Angler's Mail T 212 0.4 65 0.2 147 0.6 107 0.4 105 0.4 188 0.8 24 0.1 Country Life Y 208 0.4 132 0.5 76 0.3 66 0.3 141 0.5 107 0.4 101 0.4 Auto Express T 199 0.4 125 0.5 74 0.3 93 0.4 106 0.4 184 0.7 15 0.1 Amateur Gardening T 140 0.3 73 0.3 67 0.3 20 0.1 120 0.5 66 0.3 74 0.3 Autosport T 136 0.3 62 0.2 74 0.3 89 0.4 47 0.2 121 0.5 15 0.1 Garden News T 97 0.2 41 0.2 56 0.2 19 0.1 78 0.3 51 0.2 45 0.2 General Fortnightly Magazines Private Eye H 765 1.5 660 2.4 105 0.5 304 1.2 461 1.8 505 2.1 260 1.0 NRS Readership Estimates - General Magazines AIR - Latest 12 Months: January - December 2011 Adults Men Women Total ABC1 C2DE 15-44 45+ Total Total UNWEIGHTED SAMPLE 37039 21838 15201 14997 22042 16316 20723 EST.POPULATION 15+ (000s) 50239 27180 23059 24421 25818 24529 25710 (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % (000s) % General Monthly Magazines National Geographic H 2085 4.2 1552 5.7 533 2.3 1026 4.2 1059 4.1 1214 5.0 871 3.4 BBC Top Gear H 1716 3.4 957 3.5 759 3.3 1304 5.3 413 1.6 1451 5.9 265 1.0 Saga Magazine H 1471 2.9 1093 4.0 378 1.6 34 0.1 1437 5.6 605 2.5 867 3.4 Men's Health H 1287 2.6 892 3.3 394 1.7 1055 4.3 231 0.9 1088 4.4 199 0.8 Reader's Digest H Z 1232 2.5 758 2.8 475 2.1 336 1.4 896 3.5 558 2.3 675 2.6 BBC Gardeners' World H 1228 2.4 784 2.9 444 1.9 256 1.0 972 3.8 469 1.9 759 3.0 FHM H Z 931 1.9 480 1.8 452 2.0 811 3.3 120 0.5 832 3.4 99 0.4 Empire H 745 1.5 508 1.9 237 1.0 654 2.7 90 0.3 537 2.2 207 0.8 What Car? H 686 1.4 511 1.9 175 0.8 346 1.4 339 1.3 579 2.4 107 0.4 Men's Fitness H 681 1.4 414 1.5 267 1.2 585 2.4 96 0.4 612 2.5 69 0.3 FourFourTwo H 624 1.2 395 1.5 229 1.0 527 2.2 97 0.4 574 2.3 51 0.2 F1 Racing Y 597 1.2 304 1.1 294 1.3 386 1.6 212 0.8 505 2.1 93 0.4 Rugby World Y 547 1.1 356 1.3 191 0.8 321 1.3 227 0.9 452 1.8 96 0.4 Total Film Y 490 1.0 316 1.2 174 0.8 438 1.8 52 0.2 361 1.5 129 0.5 Q Y Z 469 0.9 322 1.2 147 0.6 386 1.6 83 0.3 331 1.4 138 0.5 Golf Monthly Y 468 0.9 314 1.2 154 0.7 177 0.7 291 1.1 403 1.6 65 0.3 Classic Cars Y Z 403 0.8 207 0.8 196 0.8 163 0.7 240 0.9 316 1.3 87 0.3 Runner's World Y 394 0.8 306 1.1 87 0.4 263 1.1 131 0.5 227 0.9 167 0.6 GQ Y Z 381 0.8 288 1.1 93 0.4 325 1.3 56 0.2 318 1.3 62 0.2 Golf World Y 357 0.7 236 0.9 121 0.5 170 0.7 187 0.7 321 1.3 36 0.1 Loaded Y 341 0.7 145 0.5 196 0.8 287 1.2 53 0.2 302 1.2 39 0.2 Superbike Y 327 0.7 154 0.6 174 0.8 217 0.9 110 0.4 265 1.1 62 0.2 World Soccer Y 327 0.7 172 0.6 155 0.7 235 1.0 92 0.4 294 1.2 33 0.1 Digital Photo Y 305 0.6 200 0.7 106 0.5 160 0.7 146 0.6 206 0.8 99 0.4 Practical Photogrphy Y 303 0.6 194 0.7 109 0.5 156 0.6 147 0.6 212 0.9 91 0.4 Bike Y 290 0.6 164 0.6 126 0.5 181 0.7 108 0.4 245 1.0 45 0.2 Today's Golfer Y 288 0.6 192 0.7 96 0.4 136 0.6 152 0.6 241 1.0 47 0.2 BBC Wildlife Y 277 0.6 168 0.6 109 0.5 131 0.5 146 0.6 164 0.7 113 0.4 Classc and Sportscar Y 274 0.5 171 0.6 103 0.4 142 0.6 132 0.5 222 0.9 52 0.2 BBC History Magazine Y 262 0.5 199 0.7 63 0.3 108 0.4 155 0.6 169 0.7 94 0.4 What Hi-Fi? Snd&Vis Y 262 0.5 158 0.6 104 0.4 156 0.6 106 0.4 250 1.0 12 0.0 Sporting Gun Y 251 0.5 109 0.4 142 0.6 144 0.6 107 0.4 204 0.8 46 0.2 Practical Classics T 240 0.5 146 0.5 94 0.4 100 0.4 140 0.5 200 0.8 39 0.2 BBC Music Magazine T 239 0.5 132 0.5 106 0.5 169 0.7 70 0.3 142 0.6 96 0.4 Stuff Y 228 0.5 170 0.6 58 0.3 189 0.8 39 0.2 197 0.8 31 0.1 Land Rover Owner Int Y 224 0.4 143 0.5 81 0.4 126 0.5 98 0.4 187 0.8 37 0.1 Ride T 223 0.4 144 0.5 79 0.3 154 0.6 69 0.3 188 0.8 35 0.1 Mojo T 221 0.4 146 0.5 74 0.3 139 0.6 82 0.3 165 0.7 56 0.2 High Life Y 220 0.4 198 0.7 22 0.1 104 0.4 116 0.5 142 0.6 79 0.3 Evo T 204 0.4 130 0.5 74 0.3 161 0.7 43 0.2 176 0.7 28 0.1 Classic FM Magazine Y 187 0.4 133 0.5 54 0.2 61 0.2 126 0.5 113 0.5 74 0.3 Performance Bikes T 181 0.4 105 0.4 76 0.3 114 0.5 67 0.3 160 0.7 22 0.1 Car T 157 0.3 85 0.3 72 0.3 124 0.5 34 0.1 139 0.6 18 0.1 Esquire T 154 0.3 126 0.5 28 0.1 121 0.5 34 0.1 141 0.6 14 0.1 The Field T 151 0.3 101 0.4 50 0.2 43 0.2 107 0.4 99 0.4 52 0.2 Practical Boat Owner T 143 0.3 92 0.3 52 0.2 47 0.2 96 0.4 115 0.5 28 0.1 Top of the Pops Mag T 141 0.3 62 0.2 78 0.3 114 0.5 26 0.1 48 0.2 93 0.4 Moneywise T 138 0.3 97 0.4 40 0.2 57 0.2 81 0.3 84 0.3 53 0.2 Trout and Salmon T 132 0.3 73 0.3 59 0.3 50 0.2 82 0.3 105 0.4 27 0.1 Garden Answers T 118 0.2 61 0.2 56 0.2 25 0.1 93 0.4 47 0.2 71 0.3 General Quarterly Magazines The Nat Trust Mag H 3483 6.9 2834 10.4 649 2.8 796 3.3 2687 10.4 1533 6.2 1950 7.6 Heritage Today H 407 0.8 339 1.2 68 0.3 86 0.4 321 1.2 184 0.7 223 0.9 Birds Magazine H X 1016 2.0 788 2.9 228 1.0 200 0.8 812 3.1 468 1.9 548 2.1 Books Quarterly Y 202 0.4 155 0.6 48 0.2 88 0.4 114 0.4 71 0.3 131 0.5 PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.