UNLV LIBRARY Advertising. MEDIA RESOURCES CATALOG Films for the Humanities (2001) MARKETING Video Cassette (51 min.) Summer 2011 HF5821 A27 2001

30 Second Democracy. Advertising Age Best TV Commercials of New York, NY : First Run/Icarus Films, the Year. 1986 (1996) Crain Communications Inc. (1986) Provides a comparative history of 2 Videodiscs political television advertising in the United HF6146.T42 A38x 1986 pt. 1-2 States, Britain and Canada. Looks at how each of these countries has taken widely Advertising Age Best TV Commercials of differing approaches to regulating political the Year. 1987 advertising on television Crain Communications (1988) 1 Video Cassette (51 min., 24 sec.) 1 Videodiscs HE8700.76.U6 A2 1996 HF6146.T42 A38x 1987

30 Second Seduction. Advertising Agency. Films Inc. (1985) D.E. Visuals (1990) Asks experts and industry leaders to Discusses various services that examine the hows and whys behind the advertising agencies perform for their production of commercials. You'll learn how clients. Explains how agencies are advertisers research and develop the visual commonly organized into four functional and verbal approaches they use. Takes a areas. critical look at advertising in the children's Video Cassette (22 min.) market. Guide Video Cassette (27 min.) HF 6178 A38 HF 6146 T42 T44 Advertising Alcohol. The Ad and the Ego: Truth and Cambridge Films (1996) Consequences. Examines the images used by California Newsreel (1996) advertisers to sell alcohol. Demonstrates Discusses how living in an how some advertising deliberately disguises environment saturated with advertising the warning signs of problem drinking. creates a psychology of need. Traces the Video Cassette (30 min.) history of advertising. HF 6161 L46 A38 Video Cassette (57 min.) HF 5822 A22 Advertising Layout. D.E. Visuals (1989) The Ad and the Id: Sex, Death, and Pt. 1 discusses space allocation and Subliminal Advertising. uses of illustration, headline, copy and logo University of California with demonstrations of basic art layout and Summary in Communications section. mechanics. (20 min.) Video Cassette (28 min.) Pt. 2 discusses proportion, design HF 5813 U6 A42 components, arrangement formats, visual direction and visual organization. (17 min.) The Ad and the Id: Sex, Death, and 2 Video Cassettes Subliminal Advertising. 2 Guides University of California Extension Center HF 5825 A382 pt. 1-2 for Media and Independent Learning, c1992 Shows how to see ads hidden within Advertising Layout. ads and discusses how advertising affects D.E. Visuals (1985) our lives. 180 Slides 1 videocassette (30 min.) 3 Cassettes HF5813.U6 A42 3 Scripts HF 5825 A38 pt. 1-3

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Advertising and Marketing on the Basic Marketing: A Global-Managerial Internet. Approach. D.E. Visuals (2002) McGraw-Hill (2002) Discusses the advantages and Accompanying videos for the 14th edition disadvantages of advertising and marketing of the textbook Basic marketing : a global- on the Internet, common internet marketing managerial approach. These videos show strategies, and how to develop a web site marketing strategies of successful 1 Video Cassette (25 min., 30 sec.) companies. HF5415.1265 .A38 2002 Tape.1. segment 1. Introduction to the study of Advertising Media. marketing (13:41). D.E. Visuals (1987) segment 2. Global automakers battle for Discusses advertising that brings their share of the luxury car market (13:00). communicator and audience together and segment 3. Deere & Company responds to the importance of proper media selection. market opportunities (17:00) – Video Cassette (22 min.) Tape 2. Guide (8 p.) segment 4. Market diversity : segmentation, HF 5826.5 A382 and targeting (17:15). segment 5. Business to business Advertising Media. marketing at Cummins Electric Company D.E. Visuals (14:20). 76 Slides segment 6. Gathering marketing information Booklet (16:15) HF 5826.5 A38 Tape 3. segment 7. Product management at Alternative Media: Reaching Today’s Hillerich & Bradsby (14:32). Consumer. segment 8. Polk Audio : using technology to D.E. Visuals (1994) create successful new products (12:00). The potential advantages and segment 9. Getting the product to the disadvantages of alternative media are consumer : the Pepsi channel of distribution covered. Presents advertising strategies, (12:00). targeting highly defined markets, out-of- segment 10 B Telxon Corporation : home advertising, specific market reducing the cost of physical distribution advertising, direct mail advertising, direct through information technology (14:30) tape response television advertising, and 4. interactive television. segment 11. Successful retailing strategies Video Cassette (24 min.) (14:29). Booklet (4 p.) segment 12. Goodyear's Aquatred : an HF 5826.5 A47 award-winning integrated marketing communications campaign (9:45). Annual Healthcare Advertising Awards. segment 13. Real California cheese : Healthcare Marketing Report (1985) branding & promoting a commodity product Video Cassette (1 hr. +) (4:25). Cassette segment 14. Personal selling : helping Yearbook (103 p.) customers solve problems (15:00) HF 6161 H7 A56 1985 tape 5. segment 15. Advertising--the global cola wars (17;24). segment 16. Factors in the successful pricing decision (20:00). segment 17. Services marketing (16:57) tape 6. segment 18. Creative marketing strategies (17:10). segment 19. Marketing ethically in a consumer-oriented society (13:25).

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Basic marketing: A Global-Managerial Basic Marketing: A Global-Managerial Approach. (cont’) Approach. (2004) (cont’) segment 20. Marketing in the hardwood segment 13. Goodyear's Aquatred : an industry (12:51) award-winning integrated marketing tape 7. communications campaign (chpt.14). segment 21. Celestial Seasonings : new segment 14. Real California cheese : products for new markets (14:11). branding and promoting a commodity segment 22. New-product development at product (chpt.9,14,16) Briggs and Stratton (15:00). Tape 5. segment 23. Frog's Leap Winery (17:50) segment 15. Personal selling : helping tape 8. customers solve problems (chpt.7,15). segment 24. Strategic marketing planning in segment 16. Promoting Kentucky tourism : the Girl Scouts (10:58). segment 25. advertiser/agency relationship (chpt.14,16). Strategy planning : the new introduction of segment 17. Factors in the successful the Volkswagen Beetle (14:50). pricing decision (chpt.17-18) segment 26. Royal Appliance Tape 6. Manufacturing Company : Dirt Devil (15:55) segment 18. Services marketing 8 videocassettes (374 min., 24, (chpt.9,21). sec.) : segment 19. Creative marketing strategies 8 videocassettes (374 min., 24 sec.) (chpt.2,21). segment 20. Marketing ethics : current Basic Marketing: A Global-Managerial issues and new challenges (chpt.22) Approach. (2004) tape 7. McGraw-Hill/Irwin (2004) segment 21. video case 1. Suburban Tape 1. regional shopping malls : can the magic be segment 1. Introduction to marketing restored? (chpt.2,4,13). (chpt.1-2). segment 22. video case 2. Celestial segment 2. YUM! brands : multibranding in Seasonings : new products for growth the QS segment of the restaurant industry markets (chpt.2-4,10). (chpt.3). segment 23. video case 3. New product segment 3. Deere & Company responds to development at Briggs and Stratton (chpt.9- market opportunities (chpt.4) 10). Tape 2. segment 24. video case 4. Frog's Leap segment 4. Market diversity and targeting Winery (chpt.9-10,20-21) (chpt.5-6). Tape 8. segment 5. Business-to-business marketing segment 25. video case 5. Strategic at the Timken Company (chpt.2,7). marketing planning in the Girl Scouts segment 6. Business-to-business marketing (chpt.2,19-21). at the Cummins Engine Company (chpt.7). segment 26. video case 6. Strategy segment 7. Gathering marketing information planning : the new introduction of the (chpt.8) Volkswagen Beetle (chpt. 2,19-20). Tape 3. segment 27. video case 7. Royal Appliance segment 8. Produce management at Manufacturing Company : Dirt Devil Hillerich & Bradsby (chpt.9). (chpt.19-21) segment 9. Clean Shower : new product 8 videocassettes development and launch strategy (chpt.10). HF5415.13 .M36912 2004 # 1-8 segment 10. PepsiAmericas : a bottler/wholesaler in the Pepsi channel of distribution (chpt.11-12) Tape 4. segment 11. Physical distribution : innovation and technology (chpt.12-13). segment 12. Successful retailing strategies (chpt.13).

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The Benetton Story. The Best of Broadcast Commercials: Films for the Humanities (1993) Sneakers, Laptops, and the Homeless. Examines the reasons for the success Films for the Humanities (1994) of the Italian-owned family firm that is one of Nike, Apple, Pepsi, McDonald’s, fast the world's most successful companies. cars, fast food, dog food, public service Looks at its shocking advertising campaigns, award winners for the Red Cross, anti- clear brand image, corporate structure, the drinking/driving, The Coalition for the role of franchising to minimize investment Homeless. Seventy-five ads and interviews risk, and its aggressive expansion into the with Joe Pytka, CD Jeff Goodby, CDs Adrian Third World. Hayward and Fujio Iwasaki, and London Video Cassette (40 min.) director Tarsem. HD 9940 I84 B45 Video Cassette (1 hr. 16 min.) HF 6146 T42 S64 The Best of Broadcast Commercials: Ads on the Former Socialist Screen. Best of Commercials. Films for the Humanities (1992) Moon River (1993) Shows the Hungarian angle on shoes, Classic commercials from the 50's planes, clothes and AIDS information. and 60's. Interviews producers and directors of the 2 Video Cassettes (1 hr.) International and the Hungarian Advertising HF 6146 T42 B47 v. 1-2 Federation. Video Cassette (58 min.) The Best of Howard Feiertag: Successful HF 6146 T42 A37 Sales Ideas. AHMA Educational Institute (1992) The Best of Broadcast Commercials: 6 Cassettes From Cookies to Corn Flakes. Workbook (51 p.) Films for the Humanities (1992) TX 911.3 M3 F43 Analysis by producers, directors, and members of the '89 Cannes Broadcast Best Spots of the Year 1995. Commercial jury. ADWEEK (1995) Video Cassette (58 min.) Video Cassette (33 min.) HF 6146 T42 F76 Index HF 6146.T42 B48 The Best of Broadcast Commercials: From Scooters to Fryers. Beyond Killing us Softly: The strength to Films for the Humanities (1994) resist : the impact of media images on Award winning ads for Peugeot women and girls. scooters, Mazda batteries, cheese, Cambridge Documentary Films (2000) chocolate drink, face cream, chickens, A documentary about the fight against ovens, cameras, copiers, loans, and the the toxic and degrading messages to Yellow Pages. Includes interviews with women and girls that dominate the media. copywriters, agency directors, and The film presents the leading authorities in producers. the fields of psychology of women and girls, Video Cassette (1 hr. 2 min.) eating disorders, gender studies, violence HF 6146 T42 F763 against women, and media literacy -- and focuses their ideas on practical solutions and the best tactics for reclaiming our culture. Video Cassette (34 min.) HF 5827.85 B48

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(Beyond Killing us Softly) The Strength Billion Dollar Day. to Resist : The Impact of Media Images Learning Corp. of America (198?) on Women and Girls. An inside look at the volatile Currency Cambridge Documentary Films (2001) Exchange Market. Travels to New York, A documentary about the London, and Hong Kong to profile three fight against the toxic and degrading traders who, in one day, gamble a combined messages to women and girls that dominate total of more than $1 billion. the media. The film presents leading Video Cassette (30 min.) authorities in the fields of psychology of HG 3851 B44 women and girls, eating disorders, gender studies, violence against women, and media Boeing vs. the World. literacy -- and focuses their ideas on Learning Corp (1983) practical solutions and the best tactics for The industry leader's plan to stay reclaiming our culture. above the competition. 1 videodisc (34 min) + 1 guide (101 Video Cassette (30 min.) leaves) HD 9711 U5 B64 HF5827.85 .B482 2001 Brand Marketing: Why We Eat, Drink, Big Bucks, Big Pharma: Marketing And Wear Brand Names Disease & Pushing Drugs. Learning Seed (2000) Media Education Foundation (2006) The change from purchasing goods "Big Bucks, Big Pharma pulls back and commodities to that of purchasing brand the curtain on the multi-billion dollar names is a revolution in marketing as well pharmaceutical industry to expose the as a change in how we view the world. insidious ways that illness is used, Video Cassette (19 min.) manipulated, and in some instances HD69.B7 B722 2000 created, for capital gain. Focusing on the industry's marketing practices, media Brown is the New Green. scholars and health professionals help PBS Home Video, c2007 viewers understand the ways in which Film examining how efforts to profit direct-to-consumer (DTC) pharmaceutical from Hispanic American culture have advertising glamorizes and normalizes the contributed to the shaping of its use of prescription medication, and works in contemporary identity. The documentary's tandem with promotion to doctors. focal point is comedian George Lopez, an Combined, these industry practices shape icon and advocate for Hispanic Americans' how both patients and doctors understand move into the mainstream. Features and relate to disease and treatment. conversations with members of the Hispanic Ultimately, Big Bucks, Big Pharma American youth market. Also includes challenges us to ask important questions interviews with Lopez and other Hispanic about the consequences of relying on a for- Americans. profit industry for our health and well- 1 videodisc (ca. 60 min.) being"—Container. E184.S75 B76 2007 1 videodisc (46 min.) HD9665.6 .B54 2006

The Big Pitch: Marketing Las Vegas. Real to Reel Series (1982) Examines the work of the LVCVA Advertising and Tourism and Convention Dept. to see how Las Vegas is competing against tough economic times and increasing competition. Video Cassette (30 min.) G 155 U6 B54

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Buy-ology. The Casino. Films for the Humanities and Sciences Ciné Fête, c2006 (2002) "The casino promotes games of Americans, as a whole, live in a chance, but in reality, it is the one place constant state of acquiring and discarding, where they leave nothing to chance. The collectively spending billions of dollars and world of gaming and gambling is growing innumerable hours on shopping every day of and constantly changing. Casinos are doing the week. This two-part series draws on everything they can to keep on top of the experimental data, anecdotal case studies, latest in the industry: the schemes to attract and interviews with experts to scrutinize why players; the technology to track them; the people buy and how sellers manipulate their newest designs of slot machines; and the desires. latest crooked scams. We learn the insider 2 videodiscs scoop and peek behind the 'employees only' HF5415.2 .B88 2002 pt.1 –2 doors to find out about the ever-changing and challenging world of the casino"— Buying Trouble: Ethics Issues in Container. Purchasing. 1 videodisc (46 min.) Ethics Resource Center (1989) HV6711 .C315 2006 Vignettes portray employees from different business functions and at various Casino Signs, Inc. levels of responsibility. Raises discussion Casino Signs about ethics principles, standards of Advertisement for Casino Signs, Inc., conduct, responsibilities of the decision a company with offices in Las Vegas and maker, and implications for company Sparks, Nevada, that makes neon, policies. fluorescent, and animated graphics signs for Video Cassette (30 min.) the interiors of casinos. Shows how the Guide (71 p.) company makes signs and shows some of HF 5387 B95 the signs the company has made. Video Cassette (9 min.) Cash on the Vine. HD9697.S544 C372 1990z MTI Teleprograms Inc. Enter the affluent, but highly Century of the Self. competitive world of fine wine with Sandra BBC, [2006] and Bill Maclver, owners of the Matanzas Four programs describing Creek winery in Sonoma, Ca. One of a the psycho and social issues affecting 20th growing number of wineries that produce century consumerism against the backdrop wine in limited quantities and at high prices, of the development of Freudian psychology. Matanzas Creek must decide whether to Part 1: Explores the emotional connection to expand and risk the dangers of growing too consumerism and the psychological quickly and possibly losing its "elite" image. motivation of desires over needs through the Video Cassette (28 min.) historical context of the early 20th century; HD 9371.9 M37 C37 the use of propaganda and the promotion of Freudian ideologies. The work of Edward L. Bernays, public relations specialist and nephew of Freud, is discussed. Part 2: Post- WWII growth of psychoanalysis in America. Comments on the work of Ernest Dichter. Part 3: 1960's questioning of Freudian principles, liberation of feelings vs. suppressing primitive animal instincts. Part 4: How politicians in Britain and America create, control and respond to this idea. 2 videodiscs (236 min.) HC79.C6 C46 2006

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The Challenge From Asia: Korea. Cigarettes: Who Profits? Who Dies? Films for the Humanities (1993) Films for the Humanities (1992) As Pacific Rim countries heighten Discusses the tobacco industry's their expansion into world markets, the efforts to promote smoking and export impact is felt in Japan as well as in the products to developing countries. West. Korea, the subject of this analytical Video Cassette (1 hr.) documentary, is already posing a serious HV 5740 C53 threat to Japan's once-comfortable position in the world market. Classification of Consumer & Industrial Video Cassette (52 min.) Goods. HC 467 C43 D.E. Visuals 60 Slides Channels of Distribution. Cassette D.E. Visuals (1991) Booklet Discusses advantages and HF 1040.7 C66 disadvantages of direct and indirect distribution, common consumer and Coke on the rocks? industrial market channels, channels in the Films for the Humanities & Sciences service industries, vertical marketing (2006) systems and strategic channel decisions. Originally broadcast as a segment of Video Cassette (28 min.) the BBC television series The Money Guide Programme in 2005. HF 5415.129 C43 1 videodisc (29 min.) HD9349.S634 C65 2006 Channels of Distribution. D.E. Visuals The Colonel Comes to Japan. Booklet Learning Corp (1983) Cassette Mitsubishi is the largest chicken 70 Slides grower in Japan. In America Colonel HF 5415 I29 C42 Sanders has a recipe for fast food success. Here's the story of how the two combined Chef's Special. when Kentucky Fried Chicken was invited to Learning Corp (1983) set up shop in Japan. The story of a young San Francisco Video Cassette (30 min.) entrepreneur, a former chef, who wages a TX 945.5 K45 C64 difficult battle to make his dream of a successful restaurant ownership come true. Commercial Success. Video Cassette (30 min.) Educational Instructional Videos (1990) TX 911.3 M27 C53 86 of The New York Festival's 1990 TV/Cinema Advertising Gold Medal Children in Advertising. Winners. Television Register (1993) Video Cassette (1hr. 6 min.) Television advertisements with HF 6146 T42 C62 children in them from the U.S., European countries, and Japan. Advertisements made Communication is Power: Mass Media from Feb. 1970 - Oct. 1991. and Mass Persuasion. Video Cassette (26 min.) Center for Humanities List An examination of the techniques and HF 6146 T42 C43 impact of mass media. Explores the language of advertising, violence in the media and the effects of media in politics. 240 Slides 3 Cassettes P 90 C65 pt. 1-3

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Competitive Edge: Sales Strategies for Creative Tabloid Design Work-Kit. Small Properties. CASE Creative Communications (1980) Educational Institute of the American Contains examples of 27 tabloids, a Hotel & Lodging Association (2005) bonus tabloids full of ideas on the future in Discusses how to make a hotel/motel typography and design, a work-kit guide, property more profitable by actively and type-face samples. marketing it. Shows how to identify curb Kit appeal and strengths over competitors, how Z 253 H42 to create an effective sales packet, how to target and approach specific local markets, Curt Carlson. how to overcome objections and close the Syber Vision (1986) sale, and how to build and maintain Summary in Hospitality section. profitable community relations. Video Cassette (45 min.) 1 videodisc (ca. 27 min.) HD 2731 C87 TX911.3.M3 C653 2005 Death in the West. Consuming Images. Pyramid Film & Video (1983) PBS (1989) Repeat of the documentary Death in Summary in Philosophy section. the West : The Marlboro man, originally Video Cassette (1 hr.) broadcast by Thames Television in 1976 as PN 1992.6 C66 well as a follow-up of the six cowboys characterized in the film as the Marlboro Consuming Kids: The Commercialization man who are all dying of smoking-induced of Childhood. illnesses. Media Education Foundation, c2008 1 Video Cassette (32 min.) This DVD throws desperately needed HV5740 .D42 1983 light on the practices of a relentless multi- billion dollar marketing machine that now Dog Fight Over New York. sells kids and their parents everything from Learning Corp (1983) junk food and violent video games to bogus Deregulation lets brash newcomer educational products and the family car. New York Air compete with Eastern's Drawing on the insights of health care shuttle. professionals, children's advocates, and Video Cassette (30 min.) industry insiders, the film focuses on the HE 9803 Z765 explosive growth of child marketing in the wake of deregulation, showing how youth Effectiveness Measurement Tools and marketers have used the latest advances in Techniques. psychology, anthropology, and neuroscience Films for the Humanities (2000) to transform American children into one of “Dispelling the belief that click the most powerful and profitable consumer through rate is the ultimate online demographics in the world. It raises benchmark, this program identifies which questions about the ethics of children's cyber-factors e-tailers need to measure, how marketing and its impact on the health and they should go about quantifying them, and well-being of kids. how they should interpret and apply the 1 videodisc (67 min.) resulting data. The interrelationship between HF5415.33.U6 C665 2008 impressions, click-through, and conversions is explained by e-commerce experts, along Contemporary Marketing. with the use of Internet research analyst Dryden Press (1990) services, ad servers, and path-tracking See online catalog company case software to assist in gauging the success of studied. an online ad campaign or to optimize a Web 5 Video Cassettes (10 hrs.) site."--Container HF 5415 C64 vol. 1-5 1 Video Cassette (13 min.) HF5548.32 .E33 2000

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Export for Profit. Harvey Mackay on Customer Service. U.S. Chamber of Commerce (1983) Goldhirsh Group Inc. (1993) The opportunities for added profits Discusses how to improve customer from exports are so great that more and service by such methods as innovation and more companies are motivated to consider taking risks. expanding their business in foreign markets. Video Cassette (1 hr. 20 min.) Takes you step-by-step through the levels of HF5415.5 H37 export business. 72 Slides How Clothing is Sold: Merchandising Cassette Fashion. Booklet (20 p.) Learning Seed (2003) HF 1009.5 E92 Explores modern merchandising strategies. Shows the difference between Feiertag on Sales: Tips for General the garment industry and the fashion Managers. business. Educational Institute AH & MA (1990) 1 Video Cassette (20 min.) 1 guide Determining Your Company's Position (20 p., 22 cm.) in the Marketplace HD9940.A2 .H68 2003 + guide Maintaining Awareness of Sales Activity How To Get Results With People. Improving Productivity in the Sales CareerTrack Publications (1985) Operation Summary in Business/Economics Supervising the Sales Force section. Communicating Management Video Cassette (1hr. 45 min.) Expectations HF 5549.5 L4 H68 Motivating the Sales Force Cassette A Hunger for Pesos/A Yen for Dollars: A TX 911.3 M3 F44 Case Study in International Marketing. RMI Media Prod (1991) From Advertising to Integrated Marketing Explores the international marketing Communications. activities of Carls Jr. and MOS Foods West. NTC Business Video (1993) Examines the particular challenges faced by Addresses the issue of advertising’s each company and compares the two weakened ability to deliver customers. In perspectives and philosophies. session one Schultz challenges viewers to Video Cassette (30 min.) confront the fact that mass media HF 1416.5 H85 advertising, by itself, no longer works. In session two he describes integrated If Japan Can...Why Can't We? marketing communications --- a new way of Films Inc. (1980) thinking about and responding to customers. Examines the problems of productivity Video Cassette (42 min.) in American business by Book (218 p.) comparing our systems with those of the HF 5415.123 F76 Japanese. Highlights programs used by the Japanese which are designed to give Global Business: An Overview. workers a greater sense of responsibility Penn State (1992) and participation in the design and conduct Panelists discuss international of their work. advertising and marketing strategies for Video Cassette (1hr. 10 min.) companies trying to enter the international HC 462.9 I34 market. Video Cassette (29 min.) The Image Makers. HF 1416 G54 PBS Video (198?) Summary in Communications section. Video Cassette (3/4", 58 min.) HD 59 I52

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In Search of Excellence. International Marketing: Breaking Down Nathan/Tyler Productions (1984) the Great Wall. A tour of American business in action. RMI (1985) Filmed on location at "excellent" companies Highlights the marketer's principal all over America. problems in dealing with foreign markets Video Cassette (1 hr. 30 min. ) and describes strategies developed by HD 70 U5 I52 Fluora, a multinational corporation, to overcome these problems. India Inhales. Video Cassette (30 min.) Bullfrog Films (2000) HF 5415 M29747 Part 12 of a series on how they globalized world economy affects ordinary Invisible Persuaders: The Battle for Your people. Every day in India, another 55,000 Mind. children start smoking. This film explores the The Learning Seed (1994) cynicism of the major global tobacco A program about the invisible clues companies' campaigns in India with we use to make judgments. Helps viewers particular reference to the largest firm in develop a radar-like early warning system to India, ITC Limited. It also looks at the work detect subtle and invisible attempts to of activists who have pledged to try to stop persuade. Discusses how professional them -- and to halt the soaring increase in persuaders use these invisible clues to cancer cases in India that result from influence your opinions and decisions. smoking. Video Cassette (22 min.) Video Cassette (24 min) Guide (15 p.) HV5770.I4 I53 2000 BF 637 P4 I58

The Industry Leaders and Online Kathleen Hall Jamieson on Political Strategy. Advertising. Films for the Humanities (2000) Films for the Humanities & Sciences "In this program, leaders in the field of [distributor] (2003) online marketing cut through the confusion Political and media analyst Kathleen to lay out the principles of driving traffic, Hall Jamieson shares her analyses of branding, and targeting on the Internet. American political ads, including "issue" and Executives from companies offer keen "attack" ads, to show their actual agendas. insights into a wide range of topics, such as Moyers and Jamieson discuss how these the value of online linking, how to effectively ads affect future elections and American integrate offline and online brands, and the politics in general. use of focus groups and site registration to 1 videodisc (71 min.) gather demographic information in niche JF2112.A4 K37 2003 communities."--Container. 1 Video Cassette (13 min.) Killing Us Softly: Advertising's Image of HF5415.1265 .I53 2000 Women : A Film. Cambridge Documentary Film (1979) International Branding in the 21st Explores the image of women Century. presented by modern advertising. Illustrates PBS Home Video the use of women as sex objects. The man who is getting Europeans to 1 Video Cassette (30 min.) buy online in 13 languages, Jim Rose, CEO HF5827.85 .K54 1979 of ZXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media. Video Cassette (57 min.) HF5415.1265 I57 2000

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Killing Us Softly 4: Advertising's Image of The Making of a Package Deal. Women. Learning Corp. of America ( 1981 ) Media Education Foundation, c2010 Corporations own a large part of the "In this new, highly anticipated update publishing, recording, broadcasting, and of her pioneering Killing us softly series, the movie industries. Companies in those first in more than a decade, Jean Kilbourne industries have begun to look for package takes a fresh look at how advertising traffics deals or "blockbusters" that can do well in in distorted and destructive ideals of one medium and can spin off marketing femininity. The film marshals a range of new opportunities in others. "The Day the print and television advertisements to lay "Bubble Burst" is such a property. Does it bare a stunning pattern of damaging gender work? stereotypes--images and messages that too Video Cassette (30 min.) often reinforce unrealistic, and unhealthy, HD 30. 36 M3 perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's Marketing Booze to Blacks. groundbreaking analysis up to date, Killing CSPI IBCA (1990) us softly 4 stands to challenge a new Exposes the messages in alcohol ads generation of students to take advertising and raises questions about the industry's seriously, and to think critically about support of civic groups. popular culture and its relationship to Video Cassette (17 min.) sexism, eating disorders, and gender Guide (7 p.) violence"—Container. HF 6161 L46 M37 1 videodisc (45 min.) HF5822 .K542 2010 The Marketing Environment. RMI (199?) Lobbying for Lives. Describes the marketing of Coca-Cola Pyramid Film & Video (1990) in Japan. Story of the Canadian Parliament's Video Cassette (10 min.) passage of two bills limiting the power of HF 5415.12 J3 M37 tobacco industries and products in Canada. Results of bills ban all tobacco advertising, Marketing Nonprofit Organizations. promotions, and smoking in workplaces and D.E. Visuals (1990) require stronger warnings on packages. Discusses the emerging emphasis on Video Cassette (30 min.) marketing activities by nonprofit KE 1612 T6 L62 organizations and how they apply the marketing concept. London International Advertising Video Cassette (20 min.) Awards. 1992, Humor. Guide Presents humorous award-winning HF 5415.122 M427 advertisements from television and cinema. Video Cassette (46 min.) Marketing on the Web. List TV Choice, Ltd (2000) HF 5816 L65 Discusses the design and marketing of business oriented Web sites. Looks at the way two particular companies, W.H. Smith Booksellers and Madaboutwine.com, have succeeded in the Internet shopping world. Video Cassette (29 min.) HF5548. 32 M43 2000

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Marketing Warfare. The Merchants of Cool. Home Communications (1986) PBS Video Taped at Direct Marketing Day in New Explores the culture in which today's York, discusses applying military strategy to American teenager is growing up and how marketing. they've come to view themselves and their Video Cassette (30 min.) parents. HF 5415 M32327 Video Cassette (60 min.) or 1 videodisc (ca. 60 min.) Marketplace Ethics. HQ796 .M42 2001 (VHS) Ethics Resource Center (1990) HQ796 .M42 2003 (DVD) Developed to aid commercial businesses in understanding their ethical The Merchants of Cool: A Report on the responsibilities. Presents five short Creators & Marketers of Popular Culture scenarios which depict common ethics for Teenagers. issues and conflicts likely to arise in a PBS Home Video (2005) commercial sales and marketing The world of advertising has become environment. inundated with marketing for teenagers. This Video Cassette (30 min.) episode of Frontline explores the pop culture Guide (116 p.) manipulated and created by corporate HF 5387 M346 America for the American youth. 1 videocdisc (60 min.) Media and Meaning: Human Expression HQ799.2.M35 M46 2005 and Technology. Center for Humanities Mini Dragons. 160 Slides Ambrose (1987) 2 Cassettes Explores the personal stories of men P 91 M44 pt. 1-2 and women the Pacific Rim countries. Captures the challenges faced by people as Media Interrupted: The Dissection of they grapple with transition to new Media in American Culture. technology based economies. Cambridge Educational (2001) South Korea (54 min.) HC 467 S68 Philosophers, communication Taiwan (54 min.) HC 430.5 T33 professors, and advertising executives Hong Kong (53 min.) HC 470.3 H65 discuss various aspects of the media's Indonesia (1 hr.) HC 441 M55 pt. 1 influence on American society. Malaysia (1 hr.) HC 441 M55 pt. 2 [pt. 1]. Why we do what we do (22 Thailand (1 hr.) HC 441 M55 pt. 3 min.) Singapore (54 min.) HC 445.8 S55 [pt. 2]. Why we buy what we buy (18 7 Video Cassettes min.) [pt. 3]. Sexual stereotypes in the Money Talks: Profits Before Patient media (19 min.) Safety. 3 videodiscs (59 min.) Hummingbird Pictures, 2006 P94.65.U6 M43 2001 pts. 1-3 An in-depth, academic perspective on the questionable marketing tactics of the Merchandising: The Store As Persuasion pharmaceutical industry, featuring the Learning Seed (2002) commentary of investigative journalists and Looks at the tactics store owners medical professionals. to lure in customers and then encourage 1 videodisc (50 min.) them to purchase. Learn about store layout, HD9666.5 .M66 2006 shopping cart sizes, background music, markup, visual displays and more. Guide Video Cassette (24 min.) HF5414.165 M47 2002

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The Monster that Ate Hollywood. One World. PBS Video (1999) Insight Media (1992) The large motion picture production Looks at how increased globalization studios are now merely sub-divisions of of business and economic interdependence multi-national corporate "nation-states" of nations has affected the process of whose focus is on producing the selling. blockbuster. The massive production and Video Cassettes (29 min.) promotion budgets required for such films HD 62.4 O54 render it nearly impossible for all but a few films to break even, thus draining away the Pack of Lies: The Advertising of possibilities that more modestly creative Tobacco. projects will ever be produced. Foundation for Media Education (1992) Video Cassette (60 min.) Using examples of over 80 ads and PN1993.5.U65 M63 1999 making use of secret corporate documents, this video exposes the advertising strategies Nonverbal Communication. of the tobacco industry. Reveals the D.E. Visuals (1991) manipulative way in which the "pack of lies" Discusses how nonverbal is spread. communication can either work for or Video Cassette (35 min.) against you in supervisory and selling HF 6161 T6 P32 situations. Topics include proxemics, objects, posture and gestures. The Persuaders. Video Cassette (27 min.) PBS Home Video (2004) Guide Examines the "persuasion BF 637 N66 N65 industries" of advertising and public relations. Shows how marketers have Nonverbal Communication. developed new ways of integrating their D.E . Visuals (1986) message into the fabric of our lives. Discusses how nonverbal Explores how the culture of marketing has communication can work for or against you come to shape the way Americans in supervisory and selling situations. understand the world and themselves and Special projects include proxemics, objects, how the techniques of the persuasion posture, and gestures. industries have migrated to politics. 80 Slides 1 videodisc (ca. 90 min.) Script HF5813.U6 P47 2004 BF 637 C45 N66 Physical Distribution. Not By Jeans Alone. D.E. Visuals (1991) Learning Corp. of America (198?) Covers transportation, warehousing, The Levi Strauss Company sought to and inventory costs. Topics are advantages move beyond jeans to "Levi Tailored and disadvantages of each transportation Classics" --- a market opening attempt that mode, intermodal systems, reciprocal costs encountered problems in a fast changing and distribution centers. marketplace. Covers executive level Video Cassette (23 min.) meetings, design conferences, public Guide opinion research, retail sales, and ad HF 5415.7 P59 campaigns . Video Cassette (29 min. ) HD 9940 U64 L455

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Playing Unfair: The Media Image of the The Pitch. Female Athlete. Filmwest Associates (1998) Media Education Foundation (2002) Behind the scenes in a Sydney "It has been 30 years since Title IX advertising agency showing how ideas are legislation granted women equal playing produced and transformed into advertising time, but the male-dominated world of sports campaigns. journalism has yet to catch up with the law. 1 Video Cassette (48 min.) Coverage of women's sport lags far behind HF6182.A8 P57 1998 men's, and focuses on female athletes femininity and sexuality over their Print Media. achievements on the court and field."-- D.E. Visuals (1994) Container Presents the potential advantages 1 Video Cassette (30 min.) and disadvantages of print media GV709 .P54 2002 advertising. Discusses classification, frequency, size and circulation. Political Advertising of the 60s. Video Cassette (20 min.) London Int. Advertising Awards (1992) Brochure Video Cassette (45 min.) HF 6107 P75 List JF 2112 A4 P64 Promotion: Polishing the Apple. RMI (1985) Political Advertising of the 60's. A key message of this program is that London International Advertising Awards, price and target market determine the [200-?] elements and strategy of the promotional Presents award winning mix. Study explores the promotional mixes advertisements from television and cinema. developed by Apple Computer Inc. 1 videodisc (53 min.) Video Cassette (30 min.) HF5816 .P65 2000z + leaflet HF 5415 M173

Political Advertising of the 80s. Promotional Mix Strategy. London Int. Advertising Awards (1992) D.E. Visuals (1991) Video Cassette (1 hr.) Outlines the promotional mix areas of List advertising, personal selling, sales JF 2112 A4 P642 promotions, and publicity. Discusses how product life cycle, market factors, and push Political Campaign Ads: 1952-1988 vs. pull impact promotional strategy. Shorter Ads. Video Cassette (26 min.) Presidential Campaign Television Guide Ads. HF5415.13 P76 Video Cassette (1 hr.) HE 8700.76 U6 H58 Psychology of Advertising. D.E. Visuals (1991) Political Campaign Ads: 1952-1988 Discusses the importance of Longer Ads. psychological factors in successful Video Cassette (1 hr. 50 min.) advertising. HE 8700.76 U6 N55 2 Video Cassettes (36 min.) 2 Guides Political Campaign Ads: 1952-1988 HF 5822 P783 Negative Ads. Video Cassette (1 hr. 7 min.) HE 8700.76 U6 P64

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Psycho-Sell: Advertising and Persuasion. Retail Advertising and Promotion. The Learning Seed (1991) Delmar Publ. (1993) Illustrates techniques and procedures An exciting look at the world of advertisers use to influence buying fashion retailing. decisions. Includes timing, repetition, Video Cassette (23 min.) psycho-graphics, brand names, emotions, Guide (24 p.) positioning, saliency, The Cinderella HF 5439 C6 R44 Syndrome, and demographics. Video Cassette (25 min.) Retail Fashion Promotion. Guide (14 p.) D.E. Visuals (1985) HF 5822 P787 Shows how special events, display, advertising, publicity, and selling must be Real Selling. coordinated for successful fashion Inc. Videos (1989) promotion. Covers objectives, planning Follows 8 sales people as they make calendars, budgeting, and promotion sales calls and handle difficult and evaluation. unexpected situations. 80 Slides 1. Successful Sales Relationships Script 2. Making Effective Sales Calls HF 5439 C6 R47 3. How to Deal with Buying Objectives 4. Closing the Deal Retailing in Europe. 5. Effective Follow-up D.E. Visuals (198?) 5 Video Cassettes (35 min. ea) 66 Slides 5 Guides Cassette HF 5438.25 R42 pt. 1-5 Guide (6 p.) HF 5429.6 E97 R47 The Real World of Exporting-- Opportunities and Realities. Risqué Reel. U.S. Chamber of Commerce (1983) The Television Register (1993) Discusses the foreign trade Collection of television policies and practices which prohibit U.S. advertisements regarding sex or sexuality. exports. Problems resulting from these Video Cassette (28 min.) restrictions and solutions to them are List presented. HF5827 R57 77 Slides Cassette Sales Promotion. Booklet (18 p.) D.E. Visuals HF 1009.5 R43 80 Slides Cassette Remember Me. Booklet CRM Films (1991) HF 5438.5 S34 A sensitive portrayal of how not to treat customers. Allows the service person Secrets of Effective Radio Advertising. to take an illuminating tour through the Films for the Humanities (1989) service world of today. Tony Schwartz compiles an Video Cassette (20 min.) encyclopedia of radio messages that work -- Leader's Guide (10 p.) - commercials and announcements that are HF 5415.5 R44 written by a master, placed deftly where and when they will do the most good, all on Researching World Markets. pennywise budgets. Penn State University (1992) Video Cassette (1 hr. 15 min.) Corporate executives participate in a HF 6146 R3 S42 panel discussion on international market research and initiating international projects. Video Cassette (29 min.) HF 1416 R47

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Secrets of Selling: How Stores Turn The Selling of Terri Gibbs. Shoppers Into Buyers. Learning Corp. of America (198?) Learning Seed (1991) Explores the importance of managers Reveals some of the most common and promoters in a young singer's attempt tactics to help consumers. Illustrates how to become a musical success. The selling every detail of a store or mall is “engineered” of Terri Gibbs is like most new product to encourage a purchase, especially on ventures, but the product is a person. Gibbs impulse. must be carefully packaged, promoted, and Video Cassette (24 min.) sold. Guide (22 p.) Video Cassette (29 min.) TX 335 S42 HF 5415 I53

Secrets of Shared Leadership. Selling Sickness. Lessons in Leadership (1997) First Run/Icarus Films [distributor] (2004) Experts show how everyone at every Documentary examines the level can achieve shared leadership through pharmaceutical industry's marketing of superior communication and mutual trust. antidepressants with particular emphasis on Video Cassette (90 min.) the firm GlaxoSmithKline. It explores the HD 57.7 S43 unhealthy relationships between society, medical science and the pharmaceutical Sell and Spin: A History of Advertising. industry as they promote miracle cures - A&E (1999) selling not just drugs but also the latest Using examples drawn from ancient diseases that go with them. It also looks at times to the present, this program presents the growing controversy around SSRI a history of the art of selling. Includes a antidepressants (especially as they affect section on current political advertising. adolescents) and follows British psychiatrist Video Cassette (1 hr. 40 min.) David Healy and patients' accusations that HF 5811 S44 aggressive drug marketing is blurring the boundaries between medical conditions and Selling Australia: The Brand. ordinary life. Films for the Humanities & Sciences, 1 videodisc (52 min.) [2003] HD9665.5 .S44 2004 Provide insights into the relationship between marketing, tourism, and national The 70s Dimension. identity as Australia promotes itself as a Other Cinema DVD (2005) brand. The first part , What the 70s really 1 videodisc (26 min.) looked like, shows what the 1970s were like G155.A8 S445 2004 in the United States by showing clips from TV commercials, promotional spots, and The Selling Game. public service announcements. The second National Public Radio part, 70s remix, is industrial and educational Cassette films from the 70s recycled into collages. HF 5438.25 S44 1 videodisc (98 min.) E839 .A2 2005 Selling New Style. Newman Communications Corp. (1980) The Small Business Ad Planner. Shows you how to develop the skills Advertising Planners, Inc. (1981) that will make you successful with buyers. A guide to small business advertising. Explains the principles of active listening Promotional Kit and questioning. Guide (223 p.) Cassette (49 min.) 6 Cassettes HF 5438.25 M665 HF 5823 S616

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Smoke and Mirrors: A History of Denial. Still Killing Us Softly. Pyramid Media, [2000?] (1999) Cambridge Documentary (1987) Documents the rise of the U.S. A film about advertising's continued tobacco industry beginning with the assault on the self images of women, men development of mass-produced cigarettes in and children. Jean Kilbourne explores the the late 1800s. Describes tobacco relationship of media images to actual companies' increasingly sophisticated problems in society, such as the channeling marketing efforts, which attempted to ignore of men and women into traditional roles and and suppress the accumulating evidence of occupations, economic discrimination the harmful effects of smoking on health. against women, the sexual abuse of Also discusses the implications for the future children, rape and other forms of violence, of the tobacco industry when this attempted pornography, sexual harassment, teenage deception became public knowledge. pregnancy and eating disorders. 1 Video Cassette (75 min.) Video Cassette (30 min.) HD9135 .S66 2000 HF 5827.85 S77 (2 copies)

Stale Roles and Tight Buns. Supermarket Persuasion: How Food is O.A.S.I.S. (1988) Merchandises. Presents a selection of images of Learning Seed (1991) men found in consumer advertising. These Illustrates how supermarkets attempt images reflect the myths used to define and to control consumer behavior. limit the American man. Generates new Demonstrates how food displays, store insights and fresh views of men and design, and aisle displays are planned. advertising. Video Cassette (23 min.) 1 videodisc (29 min.) Guide (15 p.) HF 5822 S185 1988 TX 356 S86

Step By Step. Supermarket Persuasion: What RMI (1992) Marketers Know. Differentiates between emotional and Learning Seed (2003) rational buying motives and patronage and Illustrates how supermarkets attempt product buying motives. Explains buyer to control consumer behavior. Describes action, buyer resolution, and need- seventeen rules of food merchandising that satisfaction theories. Suggests ways a supermarkets use to enhance profits. salesperson can discover a customer's Guide buying motives. Video Cassette (24 min.) Video Cassette (29 min.) HF 5469 S86 2003 HF 5438.25 S736 Tailspin. Step by Step - How to Make Every Trade Learning Corp . (1983) Show a Marketing Success. The former president of our first Trade Show Learning Systems (1986) bankrupt airline tries to put Braniff together Presents the marketing, planning, and again. implementation aspects of trade shows from Video Cassette (30 min.) the corporate trade show manager's point of HE 9803 B7 T2 view. Includes practical know-how, helpful hints, information sources, the latest Teaching Video to Accompany Basic research, and glossary. Marketing. 6 Cassettes Irwin (1996) T 396 D34 See volume t titles in online catalog. 10 Video Cassettes (5 hrs. 9 min.) HF 5415.13 T37 vol. 1-10

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Tears, Cheers and Fears. Upselling and Suggestive Selling. Marketing Science Institute (1991) Educational Institutes (1986) Emotional commercials from the Demonstrates the major impact front February 14-15, 1991, Conference. office employees can have on sales and Video Cassette (30 min.) revenues. Illustrates the importance of HF 6146 T42 T42 effective selling, methods for upselling rooms, and promoting all the property's 2008 National Student Advertising facilities through suggestive selling. Competition. Video Cassette (3/4", 25 min. ) American Advertising Federation, 2008 Supervisor's Guide Includes a video of the presentation Employee's Guide (13 p.) by the first-place winning team, Ohio TX 911.3 M3 U67 University, of the 2008 National Student Advertising Competition, organized annually We Know Where You Live. by the American Advertising Federation. Coronet (1990) Students from college A.A.F. chapters were Direct marketers not only know where challenged to develop a program for Aim. you live, they know what you spend your 1 videodisc (ca. 24 min.) 1 booklet (32 money on. Compares direct marketing and p.) mass marketing, explains why direct HF5816 .N38 2008 marketing is replacing mass marketing, and reveals different methods companies use to 2009 National Student Advertising collect consumer data to build mailing lists. Competition. Video Cassette (58 min.) American Advertising Federation, 2009 HF 5861 W42 Includes a presentation by the 2009 NSAF competition's winning team from What Consumers Consume. Syracuse University. Films for the Humanities (1995) 1 videodisc (ca. 24 min.) 1 booklet (32 Looks at the social and psychological p.) factors involved in the effort to sell things HF5816 .N382 2009 that people can be induced to buy. Covers fashion, explains what the television industry Traveling Reel USA. does to measure the consumerist character Executive Communications (1992) of its audiences, and shows the evolution in Contains television commercials from the auto industry as it seeks to balance various advertising agencies with strategy environmental requirements with consumer statements for each commercial. wants. Video Cassette (40 min.) Video Cassette (23 min.) Guide HF 5415.32 W43 HF 6146 T42 T73 1991-1992 Why You Buy: How Ads Persuade. Understanding Your Online Customer. Learning Seed (1988) Einstein Network (2000) Designed to increase viewer Discusses electronic commerce, awareness of persuasion tactics used in internet marketing, and customer advertising. Explains six tactics: satisfaction. involvement techniques that overcome 1 Video Cassette (20 min.) normal inertia and sales resistance, appeal HF5415.1265 .U53 2000 to emotional needs, use of buzz words, use of association to transfer desirable traits from people to products, development of market segmentation, and the appeal to fear. Video Cassette (33 min.) Guide (15 p.) HF 5822 W48

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Women of the 90's in Advertising. The Television Register (1993) Television commercials filmed from June 1986 - August 1991, featuring the women of the 90s. Video Cassette (33 min.) Index HF 5827 W64

World's Funniest TV Commercials. First Run Video (1989) 41 of the most memorable commercials on television. Includes an interview with Joe Sedelmaier, the man who created them. Video Cassette (30 min.) HF 6146 T42 W67

For additions to this section please see the Media Resources Desk. For availability check the Library catalog http://webpac.library.unlv.edu.