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For Additions to This Section Please See the Media Resources Desk. for Availability Check the Library Catalog UNLV LIBRARY Advertising. MEDIA RESOURCES CATALOG Films for the Humanities (2001) MARKETING Video Cassette (51 min.) Summer 2011 HF5821 A27 2001 30 Second Democracy. Advertising Age Best TV Commercials of New York, NY : First Run/Icarus Films, the Year. 1986 (1996) Crain Communications Inc. (1986) Provides a comparative history of 2 Videodiscs political television advertising in the United HF6146.T42 A38x 1986 pt. 1-2 States, Britain and Canada. Looks at how each of these countries has taken widely Advertising Age Best TV Commercials of differing approaches to regulating political the Year. 1987 advertising on television Crain Communications (1988) 1 Video Cassette (51 min., 24 sec.) 1 Videodiscs HE8700.76.U6 A2 1996 HF6146.T42 A38x 1987 30 Second Seduction. Advertising Agency. Films Inc. (1985) D.E. Visuals (1990) Asks experts and industry leaders to Discusses various services that examine the hows and whys behind the advertising agencies perform for their production of commercials. You'll learn how clients. Explains how agencies are advertisers research and develop the visual commonly organized into four functional and verbal approaches they use. Takes a areas. critical look at advertising in the children's Video Cassette (22 min.) market. Guide Video Cassette (27 min.) HF 6178 A38 HF 6146 T42 T44 Advertising Alcohol. The Ad and the Ego: Truth and Cambridge Films (1996) Consequences. Examines the images used by California Newsreel (1996) advertisers to sell alcohol. Demonstrates Discusses how living in an how some advertising deliberately disguises environment saturated with advertising the warning signs of problem drinking. creates a psychology of need. Traces the Video Cassette (30 min.) history of advertising. HF 6161 L46 A38 Video Cassette (57 min.) HF 5822 A22 Advertising Layout. D.E. Visuals (1989) The Ad and the Id: Sex, Death, and Pt. 1 discusses space allocation and Subliminal Advertising. uses of illustration, headline, copy and logo University of California with demonstrations of basic art layout and Summary in Communications section. mechanics. (20 min.) Video Cassette (28 min.) Pt. 2 discusses proportion, design HF 5813 U6 A42 components, arrangement formats, visual direction and visual organization. (17 min.) The Ad and the Id: Sex, Death, and 2 Video Cassettes Subliminal Advertising. 2 Guides University of California Extension Center HF 5825 A382 pt. 1-2 for Media and Independent Learning, c1992 Shows how to see ads hidden within Advertising Layout. ads and discusses how advertising affects D.E. Visuals (1985) our lives. 180 Slides 1 videocassette (30 min.) 3 Cassettes HF5813.U6 A42 3 Scripts HF 5825 A38 pt. 1-3 For additions to this section please see the Media Resources Desk. For availability check the Library catalog http://webpac.library.unlv.edu. MARKETING 2 Advertising and Marketing on the Basic Marketing: A Global-Managerial Internet. Approach. D.E. Visuals (2002) McGraw-Hill (2002) Discusses the advantages and Accompanying videos for the 14th edition disadvantages of advertising and marketing of the textbook Basic marketing : a global- on the Internet, common internet marketing managerial approach. These videos show strategies, and how to develop a web site marketing strategies of successful 1 Video Cassette (25 min., 30 sec.) companies. HF5415.1265 .A38 2002 Tape.1. segment 1. Introduction to the study of Advertising Media. marketing (13:41). D.E. Visuals (1987) segment 2. Global automakers battle for Discusses advertising that brings their share of the luxury car market (13:00). communicator and audience together and segment 3. Deere & Company responds to the importance of proper media selection. market opportunities (17:00) – Video Cassette (22 min.) Tape 2. Guide (8 p.) segment 4. Market diversity : segmentation, HF 5826.5 A382 and targeting (17:15). segment 5. Business to business Advertising Media. marketing at Cummins Electric Company D.E. Visuals (14:20). 76 Slides segment 6. Gathering marketing information Booklet (16:15) HF 5826.5 A38 Tape 3. segment 7. Product management at Alternative Media: Reaching Today’s Hillerich & Bradsby (14:32). Consumer. segment 8. Polk Audio : using technology to D.E. Visuals (1994) create successful new products (12:00). The potential advantages and segment 9. Getting the product to the disadvantages of alternative media are consumer : the Pepsi channel of distribution covered. Presents advertising strategies, (12:00). targeting highly defined markets, out-of- segment 10 B Telxon Corporation : home advertising, specific market reducing the cost of physical distribution advertising, direct mail advertising, direct through information technology (14:30) tape response television advertising, and 4. interactive television. segment 11. Successful retailing strategies Video Cassette (24 min.) (14:29). Booklet (4 p.) segment 12. Goodyear's Aquatred : an HF 5826.5 A47 award-winning integrated marketing communications campaign (9:45). Annual Healthcare Advertising Awards. segment 13. Real California cheese : Healthcare Marketing Report (1985) branding & promoting a commodity product Video Cassette (1 hr. +) (4:25). Cassette segment 14. Personal selling : helping Yearbook (103 p.) customers solve problems (15:00) HF 6161 H7 A56 1985 tape 5. segment 15. Advertising--the global cola wars (17;24). segment 16. Factors in the successful pricing decision (20:00). segment 17. Services marketing (16:57) tape 6. segment 18. Creative marketing strategies (17:10). segment 19. Marketing ethically in a consumer-oriented society (13:25). For additions to this section please see the Media Resources Desk. For availability check the Library catalog http://webpac.library.unlv.edu. MARKETING 3 Basic marketing: A Global-Managerial Basic Marketing: A Global-Managerial Approach. (cont’) Approach. (2004) (cont’) segment 20. Marketing in the hardwood segment 13. Goodyear's Aquatred : an industry (12:51) award-winning integrated marketing tape 7. communications campaign (chpt.14). segment 21. Celestial Seasonings : new segment 14. Real California cheese : products for new markets (14:11). branding and promoting a commodity segment 22. New-product development at product (chpt.9,14,16) Briggs and Stratton (15:00). Tape 5. segment 23. Frog's Leap Winery (17:50) segment 15. Personal selling : helping tape 8. customers solve problems (chpt.7,15). segment 24. Strategic marketing planning in segment 16. Promoting Kentucky tourism : the Girl Scouts (10:58). segment 25. advertiser/agency relationship (chpt.14,16). Strategy planning : the new introduction of segment 17. Factors in the successful the Volkswagen Beetle (14:50). pricing decision (chpt.17-18) segment 26. Royal Appliance Tape 6. Manufacturing Company : Dirt Devil (15:55) segment 18. Services marketing 8 videocassettes (374 min., 24, (chpt.9,21). sec.) : segment 19. Creative marketing strategies 8 videocassettes (374 min., 24 sec.) (chpt.2,21). segment 20. Marketing ethics : current Basic Marketing: A Global-Managerial issues and new challenges (chpt.22) Approach. (2004) tape 7. McGraw-Hill/Irwin (2004) segment 21. video case 1. Suburban Tape 1. regional shopping malls : can the magic be segment 1. Introduction to marketing restored? (chpt.2,4,13). (chpt.1-2). segment 22. video case 2. Celestial segment 2. YUM! brands : multibranding in Seasonings : new products for growth the QS segment of the restaurant industry markets (chpt.2-4,10). (chpt.3). segment 23. video case 3. New product segment 3. Deere & Company responds to development at Briggs and Stratton (chpt.9- market opportunities (chpt.4) 10). Tape 2. segment 24. video case 4. Frog's Leap segment 4. Market diversity and targeting Winery (chpt.9-10,20-21) (chpt.5-6). Tape 8. segment 5. Business-to-business marketing segment 25. video case 5. Strategic at the Timken Company (chpt.2,7). marketing planning in the Girl Scouts segment 6. Business-to-business marketing (chpt.2,19-21). at the Cummins Engine Company (chpt.7). segment 26. video case 6. Strategy segment 7. Gathering marketing information planning : the new introduction of the (chpt.8) Volkswagen Beetle (chpt. 2,19-20). Tape 3. segment 27. video case 7. Royal Appliance segment 8. Produce management at Manufacturing Company : Dirt Devil Hillerich & Bradsby (chpt.9). (chpt.19-21) segment 9. Clean Shower : new product 8 videocassettes development and launch strategy (chpt.10). HF5415.13 .M36912 2004 # 1-8 segment 10. PepsiAmericas : a bottler/wholesaler in the Pepsi channel of distribution (chpt.11-12) Tape 4. segment 11. Physical distribution : innovation and technology (chpt.12-13). segment 12. Successful retailing strategies (chpt.13). For additions to this section please see the Media Resources Desk. For availability check the Library catalog http://webpac.library.unlv.edu. MARKETING 4 The Benetton Story. The Best of Broadcast Commercials: Films for the Humanities (1993) Sneakers, Laptops, and the Homeless. Examines the reasons for the success Films for the Humanities (1994) of the Italian-owned family firm that is one of Nike, Apple, Pepsi, McDonald’s, fast the world's most successful companies. cars, fast food, dog food, public service Looks at its shocking advertising campaigns, award winners for the Red Cross, anti- clear brand image, corporate structure, the drinking/driving, The Coalition for the role of franchising to minimize investment Homeless. Seventy-five ads and interviews risk, and its aggressive expansion into the with Joe Pytka, CD Jeff Goodby, CDs Adrian Third World. Hayward and Fujio Iwasaki, and London Video Cassette (40 min.) director Tarsem. HD 9940 I84 B45 Video Cassette (1 hr. 16 min.) HF 6146 T42 S64 The Best of Broadcast Commercials: Ads on the Former Socialist Screen. Best of Commercials. Films for the Humanities (1992) Moon River (1993) Shows the Hungarian angle on shoes, Classic commercials from the 50's planes, clothes and AIDS information. and 60's. Interviews producers and directors of the 2 Video Cassettes (1 hr.) International and the Hungarian Advertising HF 6146 T42 B47 v. 1-2 Federation. Video Cassette (58 min.) The Best of Howard Feiertag: Successful HF 6146 T42 A37 Sales Ideas. AHMA Educational Institute (1992) The Best of Broadcast Commercials: 6 Cassettes From Cookies to Corn Flakes.
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