UTZ Inspiration On-pack Communication Which UTZ logo?

There are two categories of logos available:

• The UTZ corporate logo, which does not include the word ‘Certified’ and which can be used for off-pack communication when talking about the collaboration with the UTZ organization.

• The UTZ labeling logo, which includes the word ‘Certified’. The labeling logo is applicable for on-pack and off-pack communication regarding the certified product. How to label products?

Credibility, transparency and (consumer) trust are key to our label

On pack UTZ labeling consists of 4 elements: • Labeling logo • Claim (content/purchase/commitment) • Explanatory text about UTZ (different sizes) • Website reference

Use of logo without further explanation is not allowed. Labeling procedure

All guidance documents related to the labeling procedure are available in the UTZ resource library.

• Package designs must be submitted prior to production to UTZ via the online labeling approval system in the ‘Good Inside Portal’ (www.goodinsideportal.org). • UTZ will respond within 5 working days after the package designs have been submitted. Please note: the first reaction might be a change. • When the design is approved by UTZ an official approval letter with a validity of 365 days will be available to download from the brand owner’s and supplier’s account in the Good Inside portal. • Packages can only be printed after official approval from UTZ.

More information? Access to the Good Inside Portal? Contact your Member Support Team: • [email protected] Cocoa examples Cocoa brands across the globe Griesson-De Beukelaer Germany

“Real princes fight for a good cause” KitKat and Dessert (Nestlé)

Nestlé Cocoa Plan endorsed by UTZ certification Kitkat, Smarties, Aero, Crunch (Nestlé) Nestlé Spain IKEA Global

IKEA is the only brand with an UTZ cocoa tracer Koninklijke De Ruijter The Netherlands

De Ruijter’s sustainability story back of pack. First to explain their choice for sustainable cocoa, the second to further explain the cocoa making process. Including QR code on pack directing consumers to the 1 minute cocoa movie about sustainable cocoa. Lidl Germany, France, Belgium, Switzerland Austria, The Netherlands

Responsibility connects! On the way to tomorrow, Lidl commits itself with Fin Carré – its most-sold chocolate brand – for a sustainable and future-proof cocoa cultivation. Lidl sources 100% certified cocoa for this product. Moreover, additional funds assist in the construction of an agricultural school in Ivory Coast Kwatta Belgium

What does UTZ mean in a Maya language?

A. “Good” B. “Delicious” C. “Healthy” ALDI Australia MIGROS Switzerland Nesquik Germany Coffee examples Coffee brands across the globe Dallmayr Germany

On pack communication with UTZ visuals and QR code linking to tracer tool Dallmayr Germany

On pack communication with an insert about sustainable coffee Buisman The Netherlands

“Sustainable coffee Buisman believes quality starts at the source, with the people at the farms. To contribute to a better future for the coffee farmers, and their families and to safeguard our planet. Buisman works together with UTZ, label for sustainable farming. With every cup of Buisman you therefore contribute to a better world. “ Coffee Planet The Netherlands

“WHY HAVE WE CHOSEN UTZ? This coffee is grown by UTZ certified farmers who are trained in how to use better farming methods, with respect for people and nature. UTZ is a worldwide program and label for sustainable farming, now and in the future. www.utz.org

And that tastes a lot better!” Life is Good United States

“Perks with Purpose Life is Good is proud to team-up with UTZ to promote sustainable farming. UTZ enables farmers to learn better growing methods, improve working conditions and take better care of their families and the environment. www.utz.org” Ahold United States Douwe Egberts Australia Schwiizer (Delica) Germany/Austria Café Royal Tea examples Tea brands across the globe Pickwick, Douwe Egberts, global Mr Perkins Messmer (OTG) Germany For more communication examples: www.utz.org/resource-library