Identifying Rhetorical Strategies: Logos, Pathos, and Ethos Rhetoric: The art of using language persuasively and effectively Logos = Logic Pathos = Emotion Ethos = Ethics and Credibility The use of logic, rationality, and critical reasoning to The use of emotion and affect to persuade. The ongoing establishment of a writer’s or speaker’s authority, credibility, and believability as he/she speaks persuade. Logos appeals to the mind. Logos seeks Pathos appeals to the heart and to one’s or writes. Ethos appeals to ethics and character. Ethos to persuade the reader intellectually. emotions. Pathos seeks to persuade the seeks to persuade the reader that the writer/speaker reader emotionally. can be trusted and believed due to his/her noble character or ethical ways in which he/she is presenting ideas.

Some Examples of Logos

Some Examples of Pathos Some Examples of Ethos   Appeal to the writer’s/speaker’s believability, Appeal to the mind/intellect  qualifications, character; relevant biographical Draw from philosophy and logic  Appeal to the heart/emotion  information Facts  Draw from spirituality or religious  Statistics  Use of credible sources (experts, scholars) traditions   If, then… statements Accurate citation of sources: gives credit where  Stories or testimonials credit is due  Definitions of terms  Personal anecdotes or stories  Experience and authority: person knows the  Explanation of ideas  Personal connections issues and has experience in the field  Cause and effect  Imagery and figurative language that  Appropriate language: uses language of the  Details that come from objective reporting provokes an emotional response discipline  Logical reasons and explanations  Visual images or words that inspire you to  Appropriate tone: knows the audience and empathize or have compassion towards context of situation  Humility: is not arrogant the idea/topic  Uses tentative yet authoritative language;  Powerful words, phrases, or images that avoids sweeping statements like “Everyone is stir up emotion doing this,” “This is the only way,” “This will  Details that come from subjective always work.” Instead says, “The research reporting suggests that,” “Some experts believe,” “In my experience,” etc.

C:\Users\gillvo\Documents\Academic Coach\New Website Folder\2015-2016 Website\10th ELA Work for Website\10th ELA Unit 3\Rhetorical Strategies Chart.doc HW ______: Identifying Rhetorical Strategies in My Speech Logos = Logic Pathos = Emotion Ethos = Ethics and Credibility The use of logic, rationality, and critical The use of emotion and affect to persuade. The ongoing establishment of a writer’s or reasoning to persuade. Logos appeals to the Pathos appeals to the heart and to one’s speaker’s authority, credibility, and mind. Logos seeks to persuade the reader emotions. Pathos seeks to persuade the believability as he/she speaks or writes. Ethos intellectually. reader emotionally. appeals to ethics and character. Ethos seeks to persuade the reader that the writer/speaker List All Quotes Using Logos from Speech and List All Quotes Using Pathos from Speech can be trusted and believed due to his/her Specific Sub-Category within Logos and Specific Sub-Category within Pathos noble character or ethical ways in which he/she is presenting ideas. "50% of marriages Statistic "My mother died of Personal anecdote end in divorce" cancer when I was or story List All Quotes Using Ethos from Speech

twelve. I saw her and Specific Sub-Category within Ethos pain and suffering which is why I want "Before I was Experience and to support cancer president, I was the authority of person research." governor of New

York."

C:\Users\gillvo\Documents\Academic Coach\New Website Folder\2015-2016 Website\10th ELA Work for Website\10th ELA Unit 3\Rhetorical Strategies Chart.doc