Suspended Cities
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GENERALI GROUP MAGAZINE SINCE 1893 04 NUMBER series 11 series 14 Suspended cities 2 Focus on environment 26 Margherita Hack: a life among the stars 40 An expedition to the North Pole Index 4 0 NUMBER This issue begins with an article that reasserts feature Generali’s interest in environmental matters. It describes the Group’s sustainability strategy Focus on environment 2 [page 2] and is followed by an interview with Paolo Frapiccini [p.6], the new Chief Executive Officer of Europ Assistance Italia. theinterview The third article looks at the impact of the Valencia Paolo Frapiccini, Grand Prix event [p.10], of which Generali was CEO of Europ Assistance Italia 6 title sponsor. We then look at images from the photographic competition [p.14], which presents a new view of city life. fromthegroup The next article describes the activities of the ANIA Grand Prix Generali 10 Road Safety Foundation [p.19]. It is followed by two Photographs from the cultural features, an account of the educational “Suspended cities” 14 initiatives [p.22] promoted by Generali and an competition 32 interview with Margherita Hack [p.26] at her home The Genertel campaigns in Roiano, Trieste. The usual low impact column [p.30] in this number suggests an initiative that everyone can follow to society enrich the green heritage of our planet. Let’s halt this pointless slaughter 19 There follows a brief review of the creativity that The Generali Trophy evolves 34 has been a historical feature of the Genertel An expedition to the North Pole 40 advertising campaigns [p.32], an item on the 44 Generali Trophy initiative [p.34], which has A virtual walk significantly benefited the children of an orphanage in Lisbon this year, and the story of United World Colleges [p.37], one of which, the College of the culture Adriatic, numbers Generali among its supporters. Generali’s educational projects 22 We close this issue with an impressive adventure Margherita Hack: a life among 26 story, an expedition to the North Pole [p.40] the stars 37 by hot-air balloon, and an item describing how The United World Colleges a virtual walk from Cologne to Trieste [p.44], benefited walkers and others. lowimpact Enjoy your read Happy green year! 30 feature Focus on environment Generali Group’s sustainability strategy “Achieving long-term sustainable growth” and “encouraging a lower environmental impact” are two closely related pillars of Generali Group’s sustainability strategy. Economic growth cannot be sustainable if social values linked to quality and availability of primary natural resources such as water, air and soil, are compromised by careless management, which can threaten the quality of life of future generations. For this reason, Generali has decided to carry through an important international project to introduce an Environmental management system designated EMS. EMS: a tool for continuous improvement EMS comprises those aspects of business management that relate to the organisational structure, and the responsibilities, procedures, processes and resources (human, technical and financial) defined and implemented for the management of environmental problems arising from business activity. The ultimate aim is constant and continuous improvement of environmental performance through the adoption of a first, the “environmental aspects” were identified, the areas that have the greatest environmental impact index 2 Generali intends to contribute to the development of an environmental culture bearing the stamp of sustainability management model based on an iterative cycle of 4 principal phases: planning (Plan), implementation (Do), verification (Check) and action (Act). In following such a scheme, defining goals and procedures is not enough; when plans have been implemented it is also important to verify whether expected results have been achieved, and thus whether the system is functioning as intended, and to intervene with timely corrective actions where ineffectiveness is identified. The GEMS project A number of sequential steps have been taken to identify a system structure that will meet the Group’s particular needs. First, the environmental aspects were identified, in other words those areas that most typify the Group’s activities and which therefore have the greatest environmental impact. Aspects directly linked to the conduct of business (direct aspects) include the consumption of natural resources (e.g. paper, water and electric power), waste generation (paper, IT materials etc.) and emissions of substances that influence global climate change, principally greenhouse gases. The ones on which Generali can exert some influence by taking appropriate measures (indirect aspects) include those associated with supplier activities, issuing companies, clients and the wider community. Generali can make an important contribution to educating and informing these stakeholders, thus encouraging the development of an environmental culture bearing the stamp of sustainability. index 3 feature Defining Environmental Policy was the first important step in the implementation of GEMS (Generali Environmental Management System). The Policy “establishes the guiding principles underlying Generali’s actions to protect the environment and prevent pollution, and defines the Group’s goals and the tasks it must set itself in order to achieve them”. It lays down commitments relating to climate change, lower consumption of natural resources, and continuous and transparent communication with all of the Group’s stakeholders, internal and external alike. The commitments to improvement established in the Environmental Policy have been reformulated as Group Goals and Objectives; these set standards for the companies worldwide, which will define specific programmes to meet them, locally identifying possible areas of action and available resources (think globally, act locally). In the short and medium term, Generali’s principal goals include greater use of renewable energy and reduced consumption, increased separate waste collection, and the involvement of suppliers in environmental protection. Generali also intends to encourage eco-responsible attitudes in clients by offering “green” products. Education and communication are key factors in integrating the environmental aspects of Generali’s activities, and are common to all implementation stages of Gems. Internally, this is a matter of continuously educating and informing Group goals and objectives set standards for the companies worldwide index 4 the solid foundations of the Environmental Management System are a prerequisite for obtaining long term effective results employees, increasing their awareness of the impact of their work and empowering them to play a more active role in environmental protection. Externally, communication is fundamental to the spread of the environmental culture that Generali seeks to promote. Future commitments and expectations From the very start of this project, the wide cultural diversity of the various countries in which Generali operates has required great commitment. Nevertheless, solid and lasting foundations have been built over a few months for gradual development of the System, which should produce beneficial results in the longer term. The next steps will involve constant monitoring of results measured through ad-hoc key-performance and management indicators, to adjust the System and define new improvement targets as necessary. In this way, one of Generali’s principal stakeholders, the environment, will be “listened to” and, above all, cared for. Barbara Campisi Consuelo Bossi Materials and Natural Resources Department, University of Trieste index the interview Life is all about people interview with Paolo Frapiccini, CEO of Europ Assistance Italia Ph. Marco Scarpa index 6 On July 6 the Board appointed change, and to see things from you as Chief Executive Officer different perspectives. of Europ Assistance Italia, an important day in your Is this a personal modus professional career. vivendi that also applies to It was definitely an important professional life? moment, not only in the I think so, because I believe professional sense but also that people around you, at for personal reasons, since work and elsewhere, can this job has brought me back always help you to improve. to Italy. They can be a stimulus, perhaps holding views that Do you feel close ties to your are different from your own, country of birth? views that you can profit from. Basically I think that while the Very much so. Although my organisation and hierarchical family lives in Rome, I’m from structure of a business or Recanati in Italy’s Marche office are important, the region, and I feel strong “for the best results people can make a success of an enterprise ties to this area and to my depends on individuals. A roots, but even more so to difference by the way they interact” business needs to have certain my parents, who did so much rules to function properly, but for me. At the end of senior for the best results people can school I knew that my leanings make a difference in the way were towards subjects like they interact. When there is maths, physics, chemistry three years during which I I wanted something different genuine co-operation between and English, and I wanted worked in sales first in Greece from life, I wanted to measure different functional areas, to take a degree course that and later in Scandinavia myself against others day everyone benefits, and both would give me a wide range of and England. However, it by day, to have business the business and its clients possibilities. A friend of mine eventually dawned upon me objectives and work in a team receive added value. who had gone to the Turin that I didn’t know much about to achieve them, and things of Polytechnic spoke about his economics, so I decided to that kind. Ultimately, then, the human experiences in such glowing return to my studies. I took factor is important even in terms that I decided to enrol a one and a half year Master Would it be fair to say professional life. on a civil engineering course course in economics at the that as an engineer you I think it counts for a great there.