Marquette University e-Publications@Marquette College of Communication Faculty Research and Publications Communication, College of 2015 Creative Women in Peru: Outliers in a Machismo World Marta Mensa Torra University of Piura Jean M. Grow Marquette University,
[email protected] Follow this and additional works at: https://epublications.marquette.edu/comm_fac Part of the Communication Commons Recommended Citation Mensa Torra, Marta and Grow, Jean M., "Creative Women in Peru: Outliers in a Machismo World" (2015). College of Communication Faculty Research and Publications. 414. https://epublications.marquette.edu/comm_fac/414 Marta Mensa Torras Creative women in Peru:
[email protected] Associate Professor. outliers in a machismo world Humanities Faculty. Piura University. Peru. Abstract Gender segregation begins early and is reinforced within the Jean M. Grow
[email protected] workplace. Advertising creative departments appear to have Associate Professor. Diederich extreme gender segregation with women representing just 20% College of Communication. of all those working within creative departments worldwide. Marquette University, WI. USA. Yet, creativity does not depend on gender. Thus, the underrepresentation of women is particularly troubling. In Submitted Peru women comprise 3% to 10.4% of all people working in November 14, 2014 advertising creative, which suggests the situation for creative Approved March 19, 2015 women in Peru is dire. In order to understand this phenomenon, and with the hope of finding solutions, this study uses in-depth interviews to explore the experiences of Peruvian © 2015 Communication & Society women working in advertising creative departments. The study ISSN 0214-0039 investigates three primary aspects of Peruvian creative women’s E ISSN 2386-7876 experiences.