CONTENTS
Hall 4A / Japan Pavilion p. 02-03 Concept p. 05 Aishin Corporation p. 06-07 Arimoto Co. p. 08-09 Fukami Co., Ltd. p. 10-11 Hikari Foods Co., Ltd. p. 12-13 Marukome Co., Ltd. p. 14-15 Marumatsu Tea Co., Ltd. p. 16-17 Mitoku Co., Ltd. p. 18-19 Muso Co., Ltd. p. 20-21 Sawadaen Co., Ltd. p. 22-23 Sennari Co., Ltd. p. 24-25 Shimane Organic Farm Co., Ltd. p. 26-27 Takezawa Seicha Co., Ltd. p. 28-29 Uchibori Vinegar Inc. p. 30-31 Yamaki Jozo Co., Ltd. p. 32-33 JETRO FLOOR PLAN
ENTRANCE FROM NCC OST
BIOFACH 2019 LAYOUT OF HALL 4A HALL 4A
ENTRANCE FROM HALL 4
TAKEZAWA AISHIN SENNARI SEICHA
A321
SHIMANE FUKAMI MITOKU ORGANIC FARM
MARUMATSU TEA EVENT A221 SPACE
SAWADAEN MARUKOME LOCATION
MUSO ARIMOTO YAMAKI JOZO
A217
UCHIBORI HIKARI FOODS VINEGAR
2 | | 3 JETRO
CONCEPT
Craft, tradition and a connection with nature – those are the aspects that all products in our convention pavilion at BIOFACH 2019 have in common.
Japan is shaped by the span The craft of fermentation for between rapid modernization example, and the knowledge of and the preservation of tradition. centuries build the foundation This is also well documented for an optimized production – in Japanese kitchen and food a perfect example of tradition culture. Miso, soy sauce, matcha and modernization going hand or soba all look back on a in hand. century long tradition. Regionality, seasonality and the The exhibitors are deeply rooted reduction to a product’s own in that history, whilst finding taste can be seen as the basis of an approach to the demands Japanese cuisine. Paired with of the present: sustainability. sustainable production Japan All manufacturers stand for is a role model when it comes products of the highest quality, to developing a sustainable however conserving resources approach to the cuisine of and avoiding chemicals is a tomorrow. priority. Newest technologies In the sense of Japanese hospi- during the cultivation and tality, Omotenashi, we invite production phase guarantee con- you to a little trip through Japan temporary processes. to experience all of our products with all your senses.
| 5 Aishin
Our tea plantation area is the best location for tea growth. It has more than 1300mm rainfall a year and yearly average temperature is 14 - 16 degrees. These conditions can make a big difference in temperature between night and day, which leaves a strong aroma in our tea. Our teas are called UJI Cha, it is a premium brand tea.
Our Organic Matcha is Our Organic Black Tea is Our Organic Sencha is made with new crop har- made with crop harvested made with new crop har- vested in May. The leaves in July (second leaf), which vested in May. By stopping are grown under the shade allows for quick fermenta- the process of fermenta- for about 20 days. This way, tion. After harvest, we en- tion quickly by steaming the leaves can reduce “Cat- courage oxidative fermen- the sprouts and thoroughly echin”, which allows the tation with sunlight for 1 rubbing it, the ingredients Organic Uji Matcha leaves to have good taste to 2 hours. We furthermore Organic Uji Sencha of tea leaches out. The soft- “UMAMI”. Slowly grind- ferment the leaves at a tem- er the sprouts, the better ing the tea, steaming it and perature of 50 - 60 degrees, the leaching of the ingredi- thoroughly drying it in a creating a mellow aroma ents, the stronger the taste furnace with a mill, pro- with a sweet taste, distinct and the aroma of intense duces matcha with a good, Organic Uji Black Tea (Wakocha) to black tea. tea. sweet aroma.
Contact person: Masashi Hori | [email protected] | www.aishincorp.com | 7 Arimoto
Usually, most manufactures of rice crackers buy dough made by other factories, but we produce our brown rice crackers from scratch, from making dough to baking the brown rice crackers. GENMAI LIFE Lightly Salted GENMAI LIFE Tamari Flavor GENMAI LIFE Black Sesame Organic Brown Rice Crackers Organic Brown Rice Crackers Organic Brown Rice Crackers Organic Brown Rice Crackers Organic Brown Rice Crackers Organic Brown Rice Crackers
Rice crackers made from unpolished brown rice including bran contents does not allow the dough to rise compared to white rice, and also has a distinct taste, making it difficult to make tasty rice crackers. Therefore generally, the rice is polished and later returned into the dough to make the rice crackers. However, we succeeded in making delicious rice crackers from brown rice itself without the process of polishing the rice.
Contact person: Seijiro Arimoto | [email protected] | www.ippuku.com/ | 9 Fukami
We wanted to produce umeboshi that would be truly safe for our children and grandchildren. In order to preserve the delicious flavor of the ume for following generations, we decided to stop using chemicals and artificial fertilizers. By refusing to use chemicals, the umeboshi we cultivate can help to protect us, and by refusing to use artificial fertilizers, our umeboshi can help to protect the farm and the environment around us. An agency registered with the Minister of Agriculture, Forestry and Fisheries conducts a document review and an on-site inspection yearly. Our company has passed these rigorous tests and all of our farms have obtained organic certification. Umeboshi Paste Organic Japanese Organic Japanese Organic Japanese Organic Japanese Ume Plum Seasoning
Paste of organic ume made from additive-free ume matured more than 3 years. We have never seen before such a liquid ume paste that gain Japanese Umeboshi Agricultural Standard mark. It can be widely used as a sauce or added to a Organic Japanese Organic Japanese drink since the paste is of liquid type.
Contact person: Yu Fukami | [email protected] | www.yasashi-umeya.jp | 11 Hikari Foods
This hand-made spread does This is 100% straight juice This ginger cordial is made not use cane sugar, but takes squeezed from Japanese- without cane sugar, but takes advantage of the sweetness grown organic yuzu citrus advantage of the sweetness of organic grape juice. No fruit. No artificial additives of organic grape juice. Also, artificial additives such as such as flavorings, colorings, no artificial additives such as pectin, preservatives, flavorings preservatives or antioxidants flavorings, extracts or pre- or acidulants are used. As our are used. servatives are added. policy, all the ingredients for Organic Yuzu Juice When we visited a farm Organic ginger farmers, who Organic Yuzu Spread
our products are non-GMO of organic mikan (a citrus Organic Ginger Cordial once had a too-abundant crop, and we do not use any chemical popularly consumed in Japan), consulted with us about a seasonings. we saw the farmer also growing good way to utilize their extra As yuzu citrus gained world- yuzu without any agricultural ginger. This motivated us to wide popularity and the chemicals. He mentioned his develop this cordial, which has demand for our organic yuzu yuzu did not sell well to be eaten the genuinely spicy, sharp taste juice increased, we started fresh because of its appearance, of organic root ginger and also to consider launching a new which was not as nice as the sweetness of organic grape product that uses yuzu ‘peel’, conventional yuzu’s, thus he juice. the most aromatic part of this was selling it for processing fruit. Made with an abundance use. We proposed our idea of of Japanese-grown organic extracting bottling its juice and yuzu peel, this organic spread is selling it to customers who are excellent with bread, pancake, in need of organic yuzu juice. yogurt, etc. Add water, then freeze to make yuzu sorbet. Mix with miso to make yuzu miso.
Contact person: Yurie Fujishima | [email protected] | www.hikarishokuhin.co.jp/hikari_index_eng | 13 Marukome
Organic additive-free soybean paste with Japan’s No.1 Miso Brand “Ryotei No Aji”. Its distinctive fermentation incense is created by works of yeast and deliberate aging process draws out the rich Umami taste in it. It is made from 100% organic soybean and organic rice and obtains JAS, USDA organic certification (also confirmed equivalence of EU organic certification). Marukome will deliver to the organic market in EU the miso brand that has been most popular and loved for a long time in Japan. The miso used in this product is “Shinshu-style rice miso” which has Aji Organic Additive-free Soybean Paste Ryotei No Soybean Paste Ryotei No biggest share among existing hundreds of misos in Japan.
Liquid miso with dashi stock made by elaborate organic ingredients. By using pot herbs for dashi, the soup becomes refreshing and flavorful only with non- animal origin ingredients. Overcoming difficulty of realizing those key words at the same time: Liquid, Dashi Containing, Organic, Non-animal Origin, the Liquid Miso - Liquid Miso - product was developed by strong will to deliver healthy and delicious miso soup in a more easy way to consumers. Now it is on sale in USA and started
Miso & Easy Organic gaining popularity among local consumers. Liquid shape makes it possible to reduce time to make miso soup. Pot herbs make the soup fragrant even though no animal origin ingredients are used.
Organic powdered instant miso soup. To meets the regulation of EU organic certification, origin of ingredients were carefully chosen and the taste was developed carefully under limited conditions. The ingredients ratio were continuously adjusted until good fragrance and flavor is boiled up when hot water is added. The miso color is also chosen to be rather white to meet local
Soup 3 Servings preferences. Organic Instant Miso Organic Instant Miso
Contact person: Mio Sakakibara | [email protected] | www.marukome.co.jp | 15 Marumatsu Tea
There are many Matcha products in todays’ market, but how does one choose high quality Matcha? Vivid green color as well as a pleasing aroma and flavor are proof that the product is made from select tea leaves. Our Matcha is smooth finely ground powder which is processed by skilled artisans to guarantee a mild and exquisite flavor. Truly high quality Matcha produced in Japan is only available in limited quantities. This Matcha is also made by Organic cultivation. We analyze pesticide and carry out microorganism tests for each lot. Therefore it is safe and use your daily meals. Grade Matcha Stick Organic Ceremonial Organic Ceremonial
In order to enjoy bright, delicious-looking, flavorful tea anywhere, we have developed individually sealed 2g packets so you can always have fresh tea. Just open it up to taste the freshness. People have told us that it is difficult to know just how much to use. The amount in the packet is just right, allowing anyone to easily savor delicious tea anywhere.
Grade Matcha We offers Culinary Grade Matcha tea powder to make it easier to
Organic Culinary Organic Culinary consume whole green tea on a daily basis. Our Matcha is safe because it is made from 100% organic tea produced in Japan.
Contact person: Natsuki Hirayama | [email protected] | www.marumatsu-tea.co.jp/en | 17 Mitoku
A dedicated member of the organic food movement, Mitoku Co., Ltd. has been the leading exporter of high quality traditional Japanese foods for over 50 years. We work with carefully selected artisanal producers – small scale, long-established businesses that are committed to traditional methods with the highest quality ingredients – and introduce their exceptional products to the rest of the world. Boasting an extensive line-up ranging from organic soy sauce and traditional Hatcho miso through to rice vinegar, green tea and soba noodles, we currently export over 200 high quality Japanese products in 80 categories to more than 40 countries worldwide.
Tamari is a distinctively full Unlike mass-produced soy These three recent additions bodied, gluten-free soy sauce, sauces, Mitoku’s tradition- to our artisan miso range produced without the use of al shoyu is made using just are produced by our unpas- wheat. Our family-run pro- four simple ingredients: teurized miso specialist us- ducer uses organic whole high quality whole soybeans, ing carefully selected organic soybeans concentrated into a whole wheat, sea salt and wa- chickpeas, lentils or rice in-
thick mash, which is slowly ter. Fermentation and matu- Soybean-Free Miso stead of soybeans. In addition Organic Tamari Soy Organic Tamari Soy Sauce (Gluten-Free) fermented in cedar vats for 18 ration are carried out slowly to being rich in minerals, vi- months. This traditional pro- in wooden vats, which pro- tamins, fiber and beneficial Organic Shoyu Soy Sauce cess gives our tamari a rich vide the perfect, microorgan- enzymes, these unique new complexity of flavor thanks ism-rich environment for the varieties of miso are aller-
to its abundance of amino ac- koji-generated enzymes to (Chickpea/Lentil/Rice-Only Miso) gen-free, additive-free and ids. work their magic. GMO-free.
Contact person: Plath Gero | [email protected] | www.mitoku.com | 19 Muso Soy Sauce Organic Tamari Organic Tamari Organic Furikake Soba (GF certified) Organic 100% Buckwheat Organic 100% Buckwheat
Corresponding to the growing Authentically produced by a soy Sesame, the key ingredient of demands for gluten-free items, a sauce manufacturer with more Furikake, is roasted at the long- facility with no trace of gluten was than a 240-year history. Delicately established sesame roaster since newly established in 2018 solely and slowly matured for 9 months 1883. The craftsmen give very devoted into 100% buckwheat without haste fermenting process precise adjustments to the roaster, soba production. It largely adopts with artificial heating. The organic depending on the temperature / automation in the production line, whole soy beans best suited for moisture, and the condition of raw yet some core parts still rely on the Tamari production is responsibly sesame, to withdraw the best flavor knowledge of the skilled craftsmen. sourced by MUSO. The taste was out of it. This delicate method From the ingredient supply to highly evaluated as “well-balanced” draws a clear line from Gomashio export, it is controlled by MUSO, at the blind sensory test by in the market with the distinctive ensuring its organic traceability professionals, compared to other flavor and natural sweetness of the and the gluten-free quality. organic Tamaris in the market. sesame. No artificial additives or Soba usually mixes some ratio of Unlike Shoyu soy sauce, Tamari flavors; enjoy the natural flavor of wheat apart from buckwheat to soy sauce does not use wheat as each ingredient. bring good firm texture. If you ingredient. Due to this gluten- Just like a sprinkle of spice brings try buckwheat 100%, the noodle free nature, Tamari has been high ethnic flavors, wouldn’t it be in demand especially for the last nice to have a condiment that would end up being torn in shreds 5 years. Now we are fully ready easily adds Japanese notes. Our and even more so in dried form. to correspond to the big demand Furikake (means “to sprinkle” in Therefore 100% buckwheat soba in with gluten-free certification. Not Japanese) is organic sesame base, dried form is generally considered just for household use, it is highly mixed with ingredients unique to impossible even in Japan. It is recommended for food service and Japan; Umeboshi, Yuzu, Sansho, only ours that is available in dried as the ingredients in the production Togarashi, and seaweed. Not just form thanks to the world’s only of organic / gluten-free products. onto plain white rice as is the patented technology. (Other 100% original use of Furikake, try on buckwheat noodle in the market anything where you’d like to is produced in the same manner as deliver Japanese flavor. Enjoy its pasta, and it is another product.) extra flavor and crunchiness just by a sprinkle.
Contact person: Fumi Takeuchi | [email protected] | www.muso-intl.com | 21 Sawadaen
In Kagoshima Prefecture, the number of organic farmers are increasing. However organic cultivation can not be done in any field. It is still difficult to produce delicious organic cultivated tea as it requires an environment where the risk of drift is low and the soil is abundant. We purchase organic tea leaves appropriately cultivated from organic producers in Kagoshima at the correct price and produce delicious organic products with our processing technology and knowledge.
Kagoshima Prefecture produces the most organic tea leaves in the cultivation of organic green tea in Japan. Kirishima However, there were no
products where organic tea Organic Sencha leaves could be enjoyed easily. So we developed this product. Cold Brew Sencha Tea Cold Brew Sencha Tea I made it from a wish that I Bags with Organic Matcha want people in the world to We use the tea leaves produced enjoy organic cultivated tea in Kagoshima Prefecture using from Kagoshima Prefecture organic cultivation and we pro- conveniently and deliciously. cess it carefully. The leaves are examined every year in order to receive the organic certification.
Contact person: Masayoshi Sawada | [email protected] | www.sawadaen.jp | 23 Sennari
President Oochi of our company is particular about the ingredients of our vinegar “KOMENOSU”. We purchase contracted organic rice “Akitakomachi” from Ogata village in Akita prefecture, which has absorbed tremendous amounts of energy from the sun during time of harvest. We also use high quality natural groundwater from the northern part of Hiroshima Prefecture.
Made from organic sprouted rice “AKITAKOMACHI”and high quality natural groundwater from the northern part of Hiroshima Prefecture.
Made from organic sprout- ed brown rice “AKITA- KOMACHI”and high quality
Organic Rice Vinegar natural groundwater from thenorthern part of Hiroshi- ma Prefecture. Organic Brown Rice Vinegar
Contact person: Saki Azuma | [email protected] | www.rika-itou.wixsite.com/sennari-co-ltd-intl | 25 Farm Organic Shimane Paste Matcha Pepper paste Organic Yuzu Organic Yuzu Organic Ginger Organic Ginger Organic Mulberry Organic Mulberry
It is an original herb tea powder “Our organic Yuzu pepper is a “Contains high percentage of from JAPAN, combining the paste from condiment made from ginger (90%), organic lemon taste, aroma and health benefits Yuzu, a refreshing and fragrant juice and salt. The aroma and of Mulberry leaves. Mulberry Japanese citrus fruit, and and taste are strong and delicious leaves contain the nutrients Japanese chili pepper without as fresh ginger.No flavorings, such as vitamins, minerals and using flavorings, preservatives, preservatives, colorings and antioxidants which help to colorings or chemical seasonings. chemical seasonings. We use control the blood sugar level. The use of simple ingredients – only high-quality ginger root, Also, this product is rapidly yuzu, chili and salt – makes it organically grown in Japan. Just gaining popularity among so powerful that a tiny drop rub the paste on to grilled of people who are looking for a is enough to add a sensational roast dishes or simply add a bit delicious way to loose weight. excitement to your everyday to soups, pasta, stir-fry dishes, Recommended as an ingredient dishes. dips, dressings and marinades. for teas, green smoothies, cakes, “We are use only famous It is also enjoyable when mixed ice creams., etc. Japanese citron, red pepper and with teas, sparkling water, etc. Ever since ancient times, salt. We made it without using “We use high-quality Ginger mulberry leaves have been of flavorings, preservatives, root, organically grown in Japan. known for their therapeutic colorings or chemical seasonings. The aroma and taste of product is properties and used in oriental We have tried to bring the taste strong and delicious as the fresh medicine. Mulberry leaves are of the product to the taste of ginger.We do not use flavorings, extremely reach in different natural ingredients as possible. preservatives, colorings and che- minerals, especially in calcium. mical seasonings.” Also, in result of collaborate research of our company with Shimane Prefecture and Medical faculty of Shimane Prefecture an antioxidant Q3MG was discovered in mulberry leaves.
Contact person: Panov Grigory | [email protected] | www.shimaneorganicfarm.com | 27 Takezawa
We specialize in offering exclusive organic Japanese green teas from a single estate farm in Kagoshima. Our teas are cultivated in forested areas 500 meters above sea level, home to plenty of wildlife. Abundant rain and sunshine, dense fog, big difference between day and night temperatures are some of the natural environmental factors characteristic of Kagoshima contributing to the exclusively premium quality of our teas. Our teas are crafted in small quantity by our tea master with over thirty years of experience in tea processing and blending. Sencha Black Tea Organic Matcha Organic Kabuse Organic Kabuse Organic Japanese Organic Japanese
Our Sencha is shaded 10 days We offer 10 grades of organic Japanese black tea or prior to harvesting, enabling Matcha from one single estate Wakoucha, is produced by the leaves to maintain their organic farm. Each Matcha oxidizing green tea leaves. It L-Theanine content, which is product has its own distinctive has a delicate flavor with a the sweet element of the tea taste and aroma and are hint of astringency and a warm and increase the production produced from carefully red color brew. Its mild flavor of chlorophyll, giving the selected high quality leaves by makes it an ideal ingredient leaves a vibrant green color. our tea master. Using such top for use in botanical blend teas. We use only quality young grade tea leaves coupled with Our Wakoucha is produced on leaves of spring harvest which our strict milling control, a small single estate organic the extremely fine pin-shaped our Matcha is known for its farm in Kagoshima, where leaves of our Sencha is a proof. amazingly smooth, creamy the farmer processes his tea in mouthfeel without the small-lot basis, leaf by leaf, to bitterness nor astringency. ensure the highest quality.
Contact person: Ida Kow | [email protected] | www.takezawa.jp.net | 29 Uchibori Vinegar
UCHIBORI VINEGAR’s dedication to respect traditional principles, applying scientific methodologies and continued efforts in exploring ways to incorporate innovative technologies has earned us recognition as a high quality vinegar brand. We are dedicated to protecting the quality of our products through our integrated production system and strict process management. Rice Vinegar Organic Pure Organic Pure Organic Sushi Seasoning Vinegar
Contact person: Fumihiro Uchibori | [email protected] | www.uchibori.com/english2/ | 31 Jozo Group Yamaki
After WWII, farmers started to use chemical fertilizers, agricultural chemicals, and herbicides to improve efficiency, and a large amount of crops started to be imported into Japan. We met enthusiastic consumer groups who seek “food safety” based on a visible/ personalized relationship with producers and manufacturers. We were impressed by them and started to make our products using Japan-grown organic ingredients to create visible relationships and sustainable production symbiotic with nature. Shoyu Organic Rice Miso Miso Powder Organic Brown Organic Brown Organic Frezze-Dry Organic Frezze-Dry
Organic Brown Rice Miso Organic Shoyu produced from We are using 100% “Japan produced from 100% “Japan- 100% “Japan-grown Organic” grown Organic” ingredients, grown Organic” ingredients, ingredients, which stands for which stands for less than which stands for less than less than 0.005% of the shoyu 0.35% of the miso market, and 0.35% of the miso market, and market, and local mountain local mountain spring water. local mountain spring water, spring water. Organic Shoyu In order to introduce miso use following traditional methods. is slowly fermented and aged in western dishes, we freeze- This unpasteurized organic in over 70 huge cedar barrels dried blended miso to make brown rice miso has well- following traditional artisanal it into a powder, so that it balanced deep, rich umami production methods carried can be used as an umami salt, flavor, and beautiful aroma, over a century. This beautiful, spice, or finishing powder in and easy to use for all kind of light, almost rose-colored Western cuisine. Rice miso is cooking. Our organic miso shoyu delivers deep and the most commonly used miso has obtained Japan, EU, and extremely well-balanced with type and easy to use in cooking, US organic certificates, and umami and mild saltiness. Our but barley miso has a strong, the facility is also certified for organic shoyu has obtained beautiful aroma derived from FSSC22000. Japan, EU, and US organic the barley koji. We blend these certificates, and the facility is two types of miso to create a also certified for FSSC22000. complex, deep flavor in our miso powder. Contact person: Mami Kitani | [email protected] | www.yamaki-co.com/en/ | 33 JETRO BERLIN – FRIEDRICHSTRASSE 70 10117 BERLIN / GERMANY TEL: +49 30 2094 5566 / [email protected] www.jetro.go.jp/germany/jetro_deutschland/berlin
JETRO TOKYO – ARK MORI BUILDING, 6F 12-32, AKASAKA 1-CHOME, MINATO-KU, TOKYO 107-6006 / JAPAN www.jetro.go.jp/en