Annual Report 2015 Bsh Hausgeräte Gmbh

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Annual Report 2015 Bsh Hausgeräte Gmbh ANNUAL REPORT 2015 BSH HAUSGERÄTE GMBH WE ARE … BSH … RESPONSIBLE … NETWORKED … CURIOUS … TRENDSETTERS The company remained on a strong Climate protection, occupational safety, The digital revolution: from home appliance What will the appliances of the future look In technology, design, or a broad growth track in 2015. The Board of disaster aid: BSH takes its responsibilities production to app-controlled coffee like? BSH employees work with startups to portfolio of brands – BSH focuses Management sums up. to society seriously. machines, lots of things are getting easier. come up with pioneering solutions. on consumers’ needs. 3 6 10 16 22 … DIVERSE Entry-level programs, continuing education, working conditions that look to the future: BSH has a good deal to offer employees. 14 ANNUAL REPORT 2015 3 BSH’s vision of a networked home and its consistent focus on the consumer helped the company remain on a strong growth track in 2015. The Board of Management sums up and explains what BSH is expecting in the future. 16 BSH’s development laboratories are building the appliances of the future. Yet it’s been a long time since the product was the only focus here. Consumers are the yardstick we measure by. They test how easily and intuitively a cooker or dishwasher works, and have 6 an important influence on user-friendly design. China tops the list of major carbon dioxide polluters. But people are looking hard at how to change. Here BSH is setting high standards in environmental protection and efficiency. In up-to-date 12 factories it produces appliances that are easy on the environment. Perfectly networked: everything needs to go smoothly and fast, from single production parts to shipping a washing machine out into the market. That’s why BSH operates seven main trans- shipment hubs in Europe alone. The Nauen delivery center, in 14 Brandenburg, Germany, is an important hub. 10 American An What makes BSH an attractive employer? Four employees report Icon on the experiences they’ve had with the appliance manufacturer in a variety of locations around the world – and tell of diverse entry-level programs, continuing education for managers, and working conditions that fit older employees’ needs. 22 Using a smartphone while you’re out to turn on the washer or take It’s not just Bosch and Gaggenau that are on a success track in the a look inside the refrigerator: more and more appliances are American market. In Thermador, BSH is taking a lead with a local networked via the Home Connect platform and can be controlled brand, as well. We explore why this iconic U.S. brand is so with a single app – making consumers’ housework easier. successful here. BSH | ANNUAL REPORT 2015 1 CONTENTS 2 BSH portfolio of brands 3 WE ARE … BSH 5 BSH 2015 in figures 6 WE ARE … RESPONSIBLE BSH keeps workers safe / Helping people / Less is more / A cool train 10 WE ARE … NETWORKED The right connection / Intelligent production / 24-hour customer service 14 WE ARE … DIVERSE »BSH was the right choice« 16 WE ARE … CURIOUS Sharing knowledge and profiting together / Developers’ marathon / Toward chatting with a home robot / »We safeguard pioneering ideas« 22 WE ARE … TRENDSETTERS Distinctive. An exact fit. / Never dry clean again / Form follows what? 28 Milestones in the company’s history 29 BSH worldwide xcellence, fairness, entrepreneurial The consumer tops the list. The goal of improving BSH is well on its way toward achieving that goal. In initiative – it’s common opinion that consumers’ quality of life is what guides our actions at 2015 we once again clearly outperformed the market’s Guiding Principles include one thing every level. It’s for that goal that we apply our technologi- growth rate, and generated revenues of substantially above all: the obvious. Can strengths, cal lead, improve and network our products and processes, more than EUR 12 billion for the first time. The resulting values, and strategies that look like and apply the full power of our brand portfolio. margin enables us to keep investing in innovation, everyone else’s really be a basis for production capacity, and sales strength out of our own orientation and provide guidelines for The stories in the 2015 Annual Report make clear that our resources – and always with our focus on the consumer. day-to-day operations? BSH’s Guiding Guiding Principles’ aspiration isn't just for show – it’s a At the same time, we know that a market leader isn’t Principles go further, and work out promise we keep. With a global team that’s extraordinary measured by size alone. That’s why we’ll continue to what makes this leading home appliance manu - in the very best sense: a byword for expert knowledge, grow responsibly just as we’ve done before, as a facturer really unique – providing goods and services reliability, and entrepreneurship, diversity, and healthy manufacturer that conserves resources, as an employer Efor customers all over the world, as well as acknowl- curiosity. Together, we want to be the consumer’s first that earns the staff’s trust, and as a reliable partner. edging a responsibility to the environment and choice – no matter where, in which product group, or in That remains our essential core in all our brands and to society. what price segment. locations: We are BSH. © BSH Hausgeräte GmbH, 2016. BSH Hausgeräte GmbH Media contact: Photo credits: p. 5 Designed by Freepik, p. 6 ©Adrianna Williams/ Reproduction and use in all media, whether Carl-Wery-Straße 34 Corporate Communications Corbis, p. 7 ©Mariia Pazhyna/Fotolia.com, p. 8 ©iStockphoto.com/ complete or in part, subject to approval. 81739 Munich, Germany Tel. +49 89 4590-2809 superjoseph, p. 9 humedica e.V., p. 11 ©iStockphoto.com/ An online version of the BSH Annual Report Right of amendment reserved, Tel. +49 89 4590-01 Fax +49 89 4590-2128 bluebearry, p. 13 Icon made by Freepik from www.flaticon.com, 2015 is available at errors excepted. Fax +49 89 4590-2347 corporate.communications p. 17 ©iStockphoto.com/ZargonDesign, all other Photos: report2015.bsh- Printed in Germany. April 2016. www.bsh-group.com @bshg.com BSH Hausgeräte GmbH group.com. OVENS TOR H RS AN RAC OO ATO D F T D R RE EX S E E IG Z R E F R E S R Global Brands Home appliances under DRYERS L APPLIA AL NC M E the brands S S TM TM Local Heroes Label Brands HOBS SHWASHER DI S WASHERS BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, and one of the industry leaders worldwide. Its product portfolio spans the entire spectrum of modern household appliances. It includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles, irons, and hairdryers. Trademark a is Group Home Appliances BSH Siemens the brand for AG Siemens of Licensee Bosch. the brand for GmbH Bosch Robert of and BSH | ANNUAL REPORT 2015 3 WE ARE …BSH BSH’s vision of the networked home and its consistent focus on the consumer helped the company maintain a strong growth course in 2015. Here the four members of the Board of Management sum up and explain how digital evolution will affect the home appliance market in the future. Dr. Ottenberg, BSH appears to be getting used to BSH is no longer announcing its profits. annual revenue growth of around a billion euros. Why is that? Do you think this trend will continue? »Our success is founded närger: We have no need to conceal our profits – quite ottenberg: I’m certainly very pleased with the trend the contrary. Profits did well, not least of all thanks to our on the outstanding we’ve shown over the past few years. Raising revenues strong revenue growth, and substantially outperformed from 10 to 11 billion, and now from 11 to more than last year’s figure. The fact that we no longer release all work of our employees 12 billion in just three years is a performance record our key figures has to do with the change in our owner- worth showing off. It indicates that we’re firmly on track ship structure. Now that our long- standing shareholder worldwide.« toward meeting our long-term revenue target of Siemens has sold its holding to Bosch, we belong entirely Dr. Karsten Ottenberg 20 billion euros by 2025. And we’ll keep growing. But to the Bosch Group. Bosch has a very long-standing Chief Executive Officer since market conditions all over the world are constantly policy of not releasing the profits for its individual compa- changing, it’s unlikely that every year we can see us nies. We’re entirely willing to comply. grow as well as we have in the past few years. ottenberg: Just the contrary. In working on our Guiding Of course, 2015 was the first full year of operation Principles, we discovered how close together we are: the under your new growth strategy. So is the strategy values that guide Bosch are also the basis for our own working out? work. That’s why the two Guiding Principles actually contain no differences in values. But with “We are BSH,” ottenberg: Our growth strategy is focused on the we make it clear what’s especially important to us, and long term, and it will enable BSH to adjust to current and what in turn makes us so special. future challenges in our worldwide markets. I would never claim that our current success is due primarily to our new Why adopt new Guiding Principles at all? strategy – we’re still in a transitional phase.
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