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BSH AT A GLANCE

BSH Hausgeräte GmbH 2 / BSH AT A GLANCE BSH AT A GLANCE / 3

BSH AND ITS aspires to continuously improve the quality of life for people with its outstanding brands, innovative products, STRONG BRANDS and top-class solutions.

Brand and Product Portfolio About BSH BSH’s product portfolio spans the entire spectrum of modern home appliances. It encompasses everything from cooktops, ovens, venti- BSH Hausgeräte GmbH is one of the world’s leading companies in lation hoods, dishwashers, washing machines, dryers, refrigerators, its industry and the largest home appliance manufacturer in Europe. and freezers to small appliances such as vacuum cleaners and Driven by the individual consumer needs of people globally, BSH coffee machines. It is our vision to combine these products, which we offer under eleven different Appliance Brands, with valuable digital services from our Ecosystem Brand Home Connect and our Service Brands to add a smile to our consumers’ lives.

No. 1 BSH in Europe

~ 60,000 Appliance Brands employees Home Appliances under the brands 2020 38 production sites worldwide 5.1% investment in research & development 0 CO2 emissions – BSH manages its business operations without leaving Ecosystem Brand a carbon footprint behind. 13.9 billion euros turnover Service Brands 197 GWh of targeted energy savings by 2030

BSH is a trademark licensee of GmbH for the Bosch brand and AG for the Siemens brand. For more information about BSH visit www.bsh-group.com 4 / BSH AT A GLANCE BSH AT A GLANCE / 5

SUCCESSFUL

Helsinki ● Oslo ● WORLDWIDE Stockholm ● ●■■ St. Petersburg

● Ballerup

Nauen ■ ● Amsterdam ● Warsaw ● Milton Keynes ● Łódz´ ■■ Brussels ● ■■ Wroclaw ■ Rzeszów ● Kiev Founded in 1967 as a joint venture between Robert Bosch GmbH Bad Neustadt ■ ● Senningerberg ● ■ Bretten ●■ Michalovce () and Siemens AG (), BSH has been 100 percent Saint-Ouen ● Giengen ■ Dillingen ■ ■ Munich Lipsheim ■● ■ Traunreut ● owned by the Bosch Group since January 2015. Over its 50-year history, Geroldswil ● Budapest ● Nazarje ●■ BSH has grown from a German exporter into one of the world’s largest ● Zagreb Milan ● ● Bucharest home appliance manufacturers. ● Belgrade Santander ■ ● Soa ■■ Esquíroz ■ Montañana Çerkezköy ■■■■ With approximately 60,000 employees worldwide, BSH reached Zaragoza ● ■ La Cartuja ● Istanbul a total turnover of EUR 13.9 billion in 2020. ● Lisbon ●

BSH produces its entire range of modern home appliances at 38 factories worldwide*.

BSH Worldwide

■ Cooking ■ Dish care ■ Laundry care ■ Munich ■ Refrigeration ● Mississauga ● Almaty ■ Consumer products LaFollette ■ ■■ New Bern ● Irvine Chuzhou ■■ ■ Electronic and drive Casablanca ● Herzliya ● ● ■■■■ ● Cairo Wuxi ● systems ● Jebel Ali FZ ● Taipei Hong Kong ● ● Mumbai

■ ● Bangkok ■ Group headquarters ● Subsidiaries/sites ● Bogotá ● Kuala Lumpur ● Singapore

● Jakarta

●■■ Callao / Lima

Johannesburg ●

Heatherton ● Auckland ●

*As of March 2021 For more information about our worldwide locations visit: www.bsh-group.com/company/bsh-worldwide 6 / BSH AT A GLANCE BSH AT A GLANCE / 7

EXCITING OUR CONSUMERS

BSH serves consumers all over where they are needed. During the platform Kitchen Stories needs, because they are essen- the world, offering state-of-the-art the orientation phase, most of or they can use our Easy Start tial elements of our innovation home appliances and digital our brand websites offer tools Assistant to find the right washing process. Thus, we conduct quan- services. Because it is our purpose like product finders, which help or dishwashing program. And titative and qualitative consumer to improve their quality of life at to identify the product that best when it comes to appliance care, research and evaluate personal home. No matter where or how fulfills individual needs. Consum- our brands and customer service feedback from prototype testing our consumers live, whether they ers can then purchase the selected teams offer helpful cleaning and in our user experience laborato- are a family living in sub-Saharan appliance directly from our maintenance tips as well as ries, for instance. Africa or a single person in a one- brand stores or from our retail different care packages for the room apartment in Manhattan – partners – both online and off- longest possible appliance life- Furthermore, we analyze the usage we want to excite all of them line – depending on their location time. They include appliance data of connected appliances to with innovative products and and personal preferences. installation, accessories like incorporate the results into the inspiring experiences along each special cleaning products, and enhancement of our product and individual consumer journey. Throughout the usage phase, remote diagnostics for connected service solutions. In collabora- our Home Connect ecosystem appliances. tion with designers, engineers, We put our consumers at the offers additional services to and sales experts, this leads to center of all business decisions, increase our consumers’ experi- We work continuously to learn innovations that invigorate and providing the right product port- ence. Among other things, they about our consumers’ preferences ensure a better quality of life in folio and information when and can search for tasty recipes from as well as their current and future harmony with the environment. 8 / BSH AT A GLANCE BSH AT A GLANCE / 9

HOME CONNECT

Our Home Connect ecosystem Home Connect helps our con- allows easy access to home appli- sumers to exploit their appliances ances from different BSH brands more comprehensively and with just one app. Using different offers support through smart touchpoints such as smart- assistants. Customizable settings phones, voice assistants, and a and services turn connected variety of smart watches, the app appliances into personalized increases the overall ease of use products. across all appliance categories. SYSTEM They include washing machines, Users can download recipes dryers, dishwashers, ovens, from the app to the Bosch Cookit MASTER refrigerators, coffee machines, kitchen machine, for example, food processors, and vacuum or use app features like “favor- cleaners. ites” to save selection settings. Finally, yet importantly, the app The comfort and convenience of provides users with general BSH is equipping its hardware has changed that: Because the Home Connect goes beyond information as well as tips and products with the SystemMaster, minicomputer provides a central appliance control and monitoring: tricks for household routines. a microprocessor platform that storage unit within the appliance, will allow consumers to use digital we are now able to update its services, download apps and software in a more targeted programs, and update software manner. The SystemMaster also on all their connected home opens the door to custom appli- appliances. ance modification and new prod- uct features – like additional In the past, the software was dis- speed or silence settings for our tributed among several electronic new dishwasher generation. In components within our appliances. addition, users can download When we developed a new soft- programs onto their home appli- ware version, this frequently ances, including security updates meant that large parts of an and later on individually select- appliance’s electronics needed to able software applications similar be reworked. The SystemMaster to smartphone apps. 10 / BSH AT A GLANCE BSH AT A GLANCE / 11

1997 2002

INNOVATION MILESTONES

1987 2008 2008 2010

2011

2014 2019 2020

2019 2020 12 / BSH AT A GLANCE BSH AT A GLANCE / 13

Innovation Milestones Company Milestones

1985 AquaStop technology* for dishwashers 1967 Founding of Bosch-Siemens Hausgeräte GmbH (BSHG) as a joint venture between Robert Bosch GmbH and Siemens AG 1987 45 cm-wide* dishwasher 1976 Greek brand becomes part of BSH 1997 New freshness system VitaFresh* 1982 Neff becomes part of BSH 2002 SLIDE & HIDE®* the fully retractable oven door 1988 Spanish brand Balay becomes part of BSH 2006 VarioSpeed* dishwasher technology 1993 Discontinuing the use of CFCs/HFCs in Europe 2008 World’s most energy-saving dryer with heat pump 1994 and selling BSH products in China 2008 SensoFlow System* intelligent heater for an ideal coffee-brewing temperature 1994 Establishment of environmental management system and approval of a binding group-wide environmental policy 2008 Zeolite® drying system* 1995 Gaggenau becomes part of BSH 2010 i-DOS* automatic detergent dosing 1995 Turkish brand becomes part of BSH 2011 Full-surface induction* with TFT touch display 1996 Peruvian brand Coldex becomes part of BSH 2014 Home appliances with Home Connect* 1996 Withdrawal from the consumer electronics business 2015 Active oxygen* removes odors from textiles without washing 1998 Change of the company name to BSH Bosch and Sie- 2016 ActiveFog* in-storage humidification maintains mens Hausgeräte GmbH vegetable quality 1998 U.S. brand Thermador becomes part of BSH 2017 First cordless vacuum cleaners with exchangeable battery pack* 2015 After Siemens AG sold its shares in the joint venture to Robert Bosch GmbH, the company name changed 2018 First fridge with RFID smart food management solution* to BSH Hausgeräte GmbH 2019 Multifunctional food processor Cookit with SystemMaster 2017 BSH takes over 65 percent of Kitchen Stories that supports temperatures up to 200 degrees 2018 BSH Startup Kitchen becomes part of 2020 Completely connectable dishwasher generation the open innovation program with SystemMaster 2020 BSH reaches a net zero carbon footprint at all locations worldwide

*Innovations first introduced by BSH 14 / BSH AT A GLANCE BSH AT A GLANCE / 15

BRINGING SUSTAIN- ABILITY TO LIFE

At BSH we believe that the three Our ambition is to improve the many local partners like hospi- Equally important is that we be- dimensions of sustainability are well-being of people. Therefore, tals and social organizations lieve in the three principles of a not mutually exclusive. We want we support and collaborate with with about 2,500 coffee machines, circular economy: Design out to prove that environmental social organizations by bringing refrigerators, washing machines, waste and pollution, keep prod- protection, social responsibility, in our competencies. For example, and other home appliances. ucts and materials in use, and and economical persistence are we collaborate with the United regenerate ecosystems. Thereby, the foundations of a successful Nations World Food Programme BSH is resolutely pursuing the we reduce emissions and keep business. to fight hunger and malnutrition minimization of the environmental energy consumption to a mini- and we support the initiative footprint. We do this by manufac- mum. With new business models As a privately owned company, Joblinge to get young people with turing energy-efficient products such as leasing and sharing, we BSH acts independently of the initial career difficulties in appren- while simultaneously reducing want to help end the discarding stock markets. Through Robert ticeships or jobs. BSH’s commit- our carbon footprint. Since the mentality and ensure that as Bosch Stiftung, a charitable ment to social responsibility is end of 2020, all BSH locations many appliances and as much foundation, our profits are used also reflected in the way we sup- worldwide operate carbon- material as possible is being sustainably to benefit society, port charitable projects, especially neutrally. That means, at our reused or recycled. Moreover, the environment, and future focusing on donations with regard locations every BSH product is these new business models also generations. to health and hygiene. Alone during developed and manufactured enable a wider range of consum- the first wave of the corona-virus without leaving a carbon foot- ers to more easily access highly pandemic in 2020, BSH helped print behind. efficient products and services. 16 / BSH AT A GLANCE BSH AT A GLANCE / 17

Management Board INDUSTRY 4.0 EXCELLENCE CARLA KRIWET

Chairwoman of the Management Board Chief Executive Officer

We want to offer our consumers step and analyze corresponding individualized, connected products data to reduce resource and at attractive price points and with energy consumption around excellent quality. That is why our the world, for example. production processes keep chang- ing and we keep implementing Moreover, digital Industry 4.0 new Industry 4.0 solutions along solutions support our employees GERHARD DAMBACH the entire value stream in our and help in managing increasingly global production network. They complex production processes – Member of the Management Board Chief Financial Officer enable us to increase our produc- ranging from screens at work tivity, flexibility, and security. stations that offer additional While codes allow for component information and collaborative tracking in our appliances right robots that simplify individual from the first production step, work steps, through to value for instance, Wi-Fi programming adding training materials. More- solutions help in the installation over, our individual workplace of individual appliance software. solutions are designed according MATTHIAS GINTHUM In addition, sensors enable us to to the latest ergonomic findings trace our production processes and employees on the connected Member of the Management Board in our lines. Thus, we aim to production lines profit from Chief Markets Officer monitor every single assembly training programs.

SILKE MAURER

Member of the Management Board Chief Operating Officer 18 / BSH AT A GLANCE BSH AT A GLANCE / 19

TOMORROW INNOVATIVE IS OUR HOME WORKING

We are driven by the purpose to We foster global perspectives, improve people’s quality of life networking, and the sharing of at home with our innovative experiences. At BSH, we promote home appliances, exceptional talents and support continuous brands, and superior solutions. learning. Our employees take To make this purpose clear we the ownership of their career live by our values, and collaborate according to their abilities and across all functions and units. interests.

People are at the center of BSH has already received sev- everything we do. That is why eral awards for being a great we seek to foster a corporate employer worldwide. We create culture in which all employees conditions for all employees to feel valued and which creates enjoy, grow, and perform at innovativeness based on simi- their best, both today and to- As a leading manufacturer of where people can grow and larities as well as differences. morrow. home appliances and solutions, ideas can thrive is key to our we know that digitalization is business success. This encourages not just about technology. It will our employees to transform ideas continue to reshape the way we into innovative and user-centric live and work. That is why we appliances, services, and experi- are continuously adapting and ences. improving the way we collabo- rate and lead – and we never Through new work environments, stop learning. we facilitate cross-functional collaboration and communication. At BSH, we are committed to an In this way, we are also accelerat- interdisciplinary approach in ing BSH’s transformation. The international teams and use goal is to constantly find the right state-of-the-art working methods. balance between two worlds: We believe that creating an in- tradition and future-oriented spiring and trusting environment technologies. BSH Hausgeräte GmbH

Carl-Wery-Str. 34 81739 Munich

A company of the Bosch Group As of March 2021