BSH AT A GLANCE BSH Hausgeräte GmbH 2 / BSH AT A GLANCE BSH AT A GLANCE / 3 BSH AND ITS aspires to continuously improve the quality of life for people with its outstanding brands, innovative products, STRONG BRANDS and top-class solutions. Brand and Product Portfolio About BSH BSH’s product portfolio spans the entire spectrum of modern home appliances. It encompasses everything from cooktops, ovens, venti- BSH Hausgeräte GmbH is one of the world’s leading companies in lation hoods, dishwashers, washing machines, dryers, refrigerators, its industry and the largest home appliance manufacturer in Europe. and freezers to small appliances such as vacuum cleaners and Driven by the individual consumer needs of people globally, BSH coffee machines. It is our vision to combine these products, which we offer under eleven different Appliance Brands, with valuable digital services from our Ecosystem Brand Home Connect and our Service Brands to add a smile to our consumers’ lives. No. 1 BSH in Europe ~ 60,000 Appliance Brands employees Home Appliances under the brands 2020 38 production sites worldwide 5.1% investment in research & development 0 CO2 emissions – BSH manages its business operations without leaving Ecosystem Brand a carbon footprint behind. 13.9 billion euros turnover Service Brands 197 GWh of targeted energy savings by 2030 BSH is a trademark licensee of Robert Bosch GmbH for the Bosch brand and Siemens AG for the Siemens brand. For more information about BSH visit www.bsh-group.com 4 / BSH AT A GLANCE BSH AT A GLANCE / 5 SUCCESSFUL Helsinki ● Oslo ● WORLDWIDE Stockholm ● ●■■ St. Petersburg ● Ballerup Nauen ■ ● Amsterdam ● Berlin Warsaw ● Milton Keynes ● Łódz´ ■■ Brussels ● ■■ Wroclaw ■ Rzeszów ● Kiev Founded in 1967 as a joint venture between Robert Bosch GmbH Bad Neustadt ■ ● Prague Senningerberg ● ■ Bretten ●■ Michalovce (Stuttgart) and Siemens AG (Munich), BSH has been 100 percent Saint-Ouen ● Giengen ■ Dillingen ■ ■ Munich Lipsheim ■● ■ Traunreut ● Vienna owned by the Bosch Group since January 2015. Over its 50-year history, Geroldswil ● Budapest ● Nazarje ●■ BSH has grown from a German exporter into one of the world’s largest ● Zagreb Milan ● ● Bucharest home appliance manufacturers. ● Belgrade Santander ■ ● Soa ■■ Esquíroz ■ Montañana Çerkezköy ■■■■ With approximately 60,000 employees worldwide, BSH reached Zaragoza ● ■ La Cartuja ● Istanbul a total turnover of EUR 13.9 billion in 2020. ● Lisbon ● Athens BSH produces its entire range of modern home appliances at 38 factories worldwide*. BSH Worldwide ■ Cooking ■ Dish care ■ Laundry care ■ Munich ■ Refrigeration ● Mississauga ● Almaty ■ Consumer products LaFollette ■ ■■ New Bern Chuzhou ■■ ● Irvine ■ Electronic and drive Casablanca ● Herzliya ● ●Nanjing ■■■■ ● Cairo Wuxi ● systems ● Jebel Ali FZ ● Taipei Hong Kong ● ● Mumbai ● Chennai ■ ● Bangkok ■ Group headquarters ● Subsidiaries/sites ● Bogotá ● Kuala Lumpur ● Singapore ● Jakarta ●■■ Callao / Lima Johannesburg ● Heatherton ● Auckland ● *As of March 2021 For more information about our worldwide locations visit: www.bsh-group.com/company/bsh-worldwide 6 / BSH AT A GLANCE BSH AT A GLANCE / 7 EXCITING OUR CONSUMERS BSH serves consumers all over where they are needed. During the platform Kitchen Stories needs, because they are essen- the world, offering state-of-the-art the orientation phase, most of or they can use our Easy Start tial elements of our innovation home appliances and digital our brand websites offer tools Assistant to find the right washing process. Thus, we conduct quan- services. Because it is our purpose like product finders, which help or dishwashing program. And titative and qualitative consumer to improve their quality of life at to identify the product that best when it comes to appliance care, research and evaluate personal home. No matter where or how fulfills individual needs. Consum- our brands and customer service feedback from prototype testing our consumers live, whether they ers can then purchase the selected teams offer helpful cleaning and in our user experience laborato- are a family living in sub-Saharan appliance directly from our maintenance tips as well as ries, for instance. Africa or a single person in a one- brand stores or from our retail different care packages for the room apartment in Manhattan – partners – both online and off- longest possible appliance life- Furthermore, we analyze the usage we want to excite all of them line – depending on their location time. They include appliance data of connected appliances to with innovative products and and personal preferences. installation, accessories like incorporate the results into the inspiring experiences along each special cleaning products, and enhancement of our product and individual consumer journey. Throughout the usage phase, remote diagnostics for connected service solutions. In collabora- our Home Connect ecosystem appliances. tion with designers, engineers, We put our consumers at the offers additional services to and sales experts, this leads to center of all business decisions, increase our consumers’ experi- We work continuously to learn innovations that invigorate and providing the right product port- ence. Among other things, they about our consumers’ preferences ensure a better quality of life in folio and information when and can search for tasty recipes from as well as their current and future harmony with the environment. 8 / BSH AT A GLANCE BSH AT A GLANCE / 9 HOME CONNECT Our Home Connect ecosystem Home Connect helps our con- allows easy access to home appli- sumers to exploit their appliances ances from different BSH brands more comprehensively and with just one app. Using different offers support through smart touchpoints such as smart- assistants. Customizable settings phones, voice assistants, and a and services turn connected variety of smart watches, the app appliances into personalized increases the overall ease of use products. across all appliance categories. SYSTEM They include washing machines, Users can download recipes dryers, dishwashers, ovens, from the app to the Bosch Cookit MASTER refrigerators, coffee machines, kitchen machine, for example, food processors, and vacuum or use app features like “favor- cleaners. ites” to save selection settings. Finally, yet importantly, the app The comfort and convenience of provides users with general BSH is equipping its hardware has changed that: Because the Home Connect goes beyond information as well as tips and products with the SystemMaster, minicomputer provides a central appliance control and monitoring: tricks for household routines. a microprocessor platform that storage unit within the appliance, will allow consumers to use digital we are now able to update its services, download apps and software in a more targeted programs, and update software manner. The SystemMaster also on all their connected home opens the door to custom appli- appliances. ance modification and new prod- uct features – like additional In the past, the software was dis- speed or silence settings for our tributed among several electronic new dishwasher generation. In components within our appliances. addition, users can download When we developed a new soft- programs onto their home appli- ware version, this frequently ances, including security updates meant that large parts of an and later on individually select- appliance’s electronics needed to able software applications similar be reworked. The SystemMaster to smartphone apps. 10 / BSH AT A GLANCE BSH AT A GLANCE / 11 1997 2002 INNOVATION MILESTONES 1987 2008 2008 2010 2011 2014 2019 2020 2019 2020 12 / BSH AT A GLANCE BSH AT A GLANCE / 13 Innovation Milestones Company Milestones 1985 AquaStop technology* for dishwashers 1967 Founding of Bosch-Siemens Hausgeräte GmbH (BSHG) as a joint venture between Robert Bosch GmbH and Siemens AG 1987 45 cm-wide* dishwasher 1976 Greek brand Pitsos becomes part of BSH 1997 New freshness system VitaFresh* 1982 Neff becomes part of BSH 2002 SLIDE & HIDE®* the fully retractable oven door 1988 Spanish brand Balay becomes part of BSH 2006 VarioSpeed* dishwasher technology 1993 Discontinuing the use of CFCs/HFCs in Europe 2008 World’s most energy-saving dryer with heat pump 1994 Manufacturing and selling BSH products in China 2008 SensoFlow System* intelligent heater for an ideal coffee-brewing temperature 1994 Establishment of environmental management system and approval of a binding group-wide environmental policy 2008 Zeolite® drying system* 1995 Gaggenau becomes part of BSH 2010 i-DOS* automatic detergent dosing 1995 Turkish brand Profilo becomes part of BSH 2011 Full-surface induction* with TFT touch display 1996 Peruvian brand Coldex becomes part of BSH 2014 Home appliances with Home Connect* 1996 Withdrawal from the consumer electronics business 2015 Active oxygen* removes odors from textiles without washing 1998 Change of the company name to BSH Bosch and Sie- 2016 ActiveFog* in-storage humidification maintains mens Hausgeräte GmbH vegetable quality 1998 U.S. brand Thermador becomes part of BSH 2017 First cordless vacuum cleaners with exchangeable battery pack* 2015 After Siemens AG sold its shares in the joint venture to Robert Bosch GmbH, the company name changed 2018 First fridge with RFID smart food management solution* to BSH Hausgeräte GmbH 2019 Multifunctional food processor Cookit with SystemMaster 2017 BSH takes over 65 percent of Kitchen Stories that supports temperatures up to 200 degrees 2018 BSH Startup Kitchen becomes part of 2020 Completely connectable dishwasher