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Upcoming General Elections and Top Cricketing Properties Such As Ipl and Icc World Cup Will Fuel a Surge of Advertising Across Industry Domains This Year

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Upcoming General Elections and Top Cricketing Properties Such As Ipl and Icc World Cup Will Fuel a Surge of Advertising Across Industry Domains This Year WEEKLY ADVERTISING, MEDIA & MARKETING NEWS - VOLUME 15, ISSUE 32 - 20 JANUARY 2019 MEDIA AGENCIES DATA, CONTENT AND OTT WILL BE KEY IN 2019 CREATIVE AGENCIES BLURRING LINES BETWEEN TRADITIONAL AND DIGITAL EXPERIENTIAL WHEN EVENTS WILL WOW BHARAT PRINT RENOVATE, RECALIBRATE, SUSTAIN! MARKETING DEATH OF THE DIGITAL MARKETER DIGITAL OF VOICE, VIDEO AND VERNACULAR RADIO INNOVATIVE CONTENT TV WILL RULE THE RULED BY POLLS, AIRWAVES CRICKET AND NEW TARIFF REGIME PR DRIVING REAL OOH BUSINESS IMPACT ELECTIONS, CRICKET, IN 2019 OTT BONANZA FOR OOH UPCOMING GENERAL ELECTIONS AND TOP CRICKETING PROPERTIES SUCH AS IPL AND ICC WORLD CUP WILL FUEL A SURGE OF ADVERTISING ACROSS INDUSTRY DOMAINS THIS YEAR WHAT TRENDS WILL SHAPE THE MEDIA & ADVERTISING INDUSTRY THIS YEAR? his week, we present the IMPACT Trends Tambawalla, Director & Head, Marketing, Franklin Report, 2019, where we have industry experts Templeton Investments, talks to us about their latest identifying the factors that will shape the Media, campaign, ‘Reach for Better’ and their marketing strategy Marketing and Advertising industry this year. for the Indian market. TThey help us analyse various sectors, and their collective *** views have shaped the IMPACT Trends Report 2019. We also talk to Srinivasan Swamy, Chairman, R K The way the industry performs this year will be largely Swamy Hansa Group and Chairman and World dependent on a few factors like the upcoming General President of the International Advertising Association Elections and big sporting events like the Indian (IAA), about the ‘Brand Dharma’ philosophy, Premier League (IPL) and the ICC World India playing host to the IAA World PRINT Cup. At the centre of this growth will be TV Congress for the first time, and his focus Digital that is expected to continue areas going forward. CREATIVE growing at a faster pace than the DIGITAL *** other domains. The growth of In this week’s Talking Point, we Television will be influenced by talk to Rahul Kansal, Group the effective implementation Brand Advisor, Network18, RADIO of the new TRAI tariff regime MARKETING about News18 India’s recent and the consumer’s reaction to campaign, Desh Ka No.1 News this new ecosystem. For most Channel, that does a humorous domains, consumers will remain take on its leadership, growth at the centre, and everybody will MEDIA and status in the Hindi news AGENCIES PR try to up their content game, to segment. We also talk to Rajiv woo consumers with better and Dingra, CEO, WATConsult, who more engaging content. Technology EXPERIENTIAL NEW AGE tells us about the agency’s journey as and data will also play a greater role in it completes 12 years, and its roadmap making the overall consumer experience ahead. more targeted. Turn over the pages to deep- *** dive into our report for this year. In the Happenings section, we bring you images *** from the Ramnath Goenka Excellence Awards for Global investment firm Franklin Templeton Investments Journalism and a celebratory dinner hosted by the Dainik (India) has been present in India for the past 25 years, Bhaskar Group after the Audit Bureau of Circulations and now, the brand is directing all its efforts towards (ABC) in its latest report declared Dainik Bhaskar as the informing the consumer about the benefits of investing in largest newspaper group and largest Hindi newspaper of mutual funds, thereby helping the industry grow. Juzer the country. Turn the pages to see them. PUBLISHER & Dipali Banka I Editorial Contributor Nikhil Tandon | 9999700906 EDITORIAL, SALES & CIRCULATION EDITOR-IN-CHIEF [email protected] [email protected] Annurag Batra DELHI OFFICE B-20, Sector 57, Noida-201301 [email protected] Eularie Saldanha I Trainee Reporter GENERAL MANAGER - Tel: (0120) 4007700 [email protected] SALES & BD, WEST EDITORIAL DIRECTOR Ashish Kudalkar | 09820541742 MUMBAI OFFICE: Amit Agnihotri SENIOR ART DIRECTOR [email protected] 3/301 Kakad Bhavan, 3rd Floor, 11th Street, Shamsad Shaikh Opp Gaiety Galaxy Cinema, DIRECTOR [email protected] Bandra (W), Mumbai 400 050. Rohit Dave | 09870701056 Nawal Ahuja Tel: (022) 66206000 [email protected] [email protected] Surya Prakash I Senior Designer BENGALURU OFFICE: Abhijit Kelkar | Senior Designer # 18, 3rd B Cross, Domlur II Stage, EDITOR Dhwani Dave | 9987032732 Bangalore 560071 Srabana Lahiri PHOTOGRAPHY [email protected] [email protected] Ashish Chawla (Mumbai) Distributed by : Suresh Gola (Delhi) GM-SOUTH & VP, SPL PROJECTS Central News Agency - CNA. NEWS TEAM Vilas Kalgutker (Mumbai) Sneha Walke | 09845541143 Beryl Menezes | Assistant Editor [email protected] PRINTED AT [email protected] SALES TEAM Spenta Multimedia Peninsula Spenta, NATIONAL HEAD- SALES Prashant Kulkarni | 09886138249 Mathuradas Mill Compound, NM Joshi Neeta Nair I Special Correspondent Runa Sinha I 09810497903 [email protected] Marg, Lower Parel, Mumbai 400 013. [email protected] [email protected] (All rights reserved. Reproduction in whole Barun Deka | 097385 53913 or part without written permission is strictly prohibited. ) Samarpita Banerjee I Special Correspondent Anoop Nautiyal | 08130824948 [email protected] An exchange4media Group publication [email protected] [email protected] CIRCULATION & SUBSCRIPTION Christina Moniz I Senior Correspondent Gaurav Vadhera | 09818189504 Anandan Nair | 09819445200 [email protected] [email protected] [email protected] 14 MARKETING ZONE 12 40 ‘WE GET A HIGHER ROI FROM PROGRAMMATIC HAPPENINGS THAN FROM REGULAR SEARCH ADVERTISING’ JUZER TAMBAWALLA, Director & Head, Marketing, Franklin Templeton Investments TALKING POINT 32 ‘DESH KA NO.1 NEWS CHANNEL’ IS AN ENGAGING WAY TO PRESENT OUR GROWTH STORY: RAHUL KANSAL WE’D LOVE WATCONSULT TO BE THE FIRST DIGITAL-ONLY AGENCY TO WIN AT THE CANNES LIONS: RAJIV DINGRA SPOTLIGHT 33 ‘MY FIRST PRIORITY IS TO BRING SELF-REGULATION INTO DIGITAL MARKETING’ SRINIVASAN SWAMY, Chairman of the R K Swamy Hansa Group and Chairman and World President of the International VICE-PRESIDENT OF INDIA VENKAIAH NAIDU AMONG TOP Advertising Association (IAA), POLITICIANS AT DAINIK BHASKAR CELEBRATORY DINNER BW BUSINESSWORLD SMART CITIES RAMNATH GOENKA EXCELLENCE IN JOURNALISM AWARDS CREATIVE SHOWCASE 34 PRESENTED TO TOP JOURNOS @NEW DELHI EVENT CONCLAVE AND AWARDS UNITES LEADERS OF THE SMART CITY SPACE BACK BEAT 46 CREATING CONTENT THAT MATTERS ASIF UPADHYE, YELLOW SEED + QUIZ 08 (L to R), Ashwin Krishnan, Head, Sports Marketing, Oakley India; Salil Murthy, MD, India & South East Asia, General Mills; Shyam Tallamraju, Senior VP, Radio Mirchi; Ujjwal Mathur, VP & Country Head, Business, TCS; Harish Bhat, Brand Custodian, Tata Sons; Anil Singh, MD, Procam International; Devendra Bharma, Executive Vice President, The Oberoi Group & Vivek Singh, Jt. MD, Procam International as the countdown begins for the Tata Mumbai Marathon. AD & ACCOUNT STORY OF THE WEEK INDUSTRY PRIVATE FM DAN bags the media STATIONS TO Zee Studios launches account for handsets CARRY AIR NEWS digital content studio OPPO and OnePlus Zee Studios Originals he Zee entsu Aegis Network (DAN) has TEntertainment Dwon the media mandate for handset Enterprises Ltd majors OPPO Mobile (ZEEL) owned and OnePlus. The company Zee integrated account is Studios has launched an independent estimated to be around Rs 500 crore and digital content arm called Zee Studios involves media as well as digital duties. Originals. It will produce premium, Prasar Bharati has permitted private original content and create new IPs FM radio broadcasters to carry (intellectual properties) for all digital Welspun Group hires All India Radio news free of cost platforms globally. Leo Burnett India as its on a trial basis till May 31, 2019. Information and Broadcasting Minister SITI launches app to creative agency Rajyavardhan Rathore, who made the help choose channels eo Burnett India has won the creative announcement, launched ‘Sharing of as per new tariff plan All India Radio News with Private FM Lmandate for the flooring vertical ITI Networks Limited, an Essel Broadcasters’. Private FM radio stations of Welspun Group. Leo Group company, has launched will be permitted to broadcast AIR S Burnett India won the My SITI mobile app for its customers. news bulletins in English and Hindi. mandate after a multi- The My SITI app gives a agency pitch, and its More than 100 private stations have convenient way to SITI’s Mumbai office will look after the business. already registered for it. 55 million consumers to access and operate OMG Digital wins The AIR news bulletins shall have to be their SITI Digital cable TV carried in toto, in an unaltered form. connection. Mobiistar’s Digital and The commercials which are broadcast ATL media duties during news bulletins shall also have to Lowe Lintas, PointNine be carried along with the news in toto. Lintas merge to form a obiistar, Vietnam’s smartphone Private FM broadcasters will have to Mbrand, has appointed OMG Digital, give due credit to AIR for sourcing their full service agency ullenLowe a newly created unit within news. Rathore stated that an aware Lintas Group Omnicom Media Group India, citizen is an empowered citizen, he M is merging its to handle its digital and ATL added that this step is a collaborative omni-channel agency, PointNine Lintas, media duties. The account will be serviced effort towards
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