RECENT RESEARCHES IN ARTS AND SCIENCE EDITORS Dr.C.SUBATHRA M.Com., M.Phil., PGDHRM, M.A (Soc.), M.Sc (Psy.),UGC-NET, Ph.D. Assistant Professor of Commerce & Research Supervisor Pioneer Kumaraswamy College, Nagercoil-3. Affiliated to Manonmaniam Sundaranar University, Abishegapatti, Tirunelveli, Tamilnadu, India. Email: [email protected] Mob: 95852 12775 Dr. F. EFRAME SOPHIA SELVAM M.Com, B.Ed, M.Phil, NET, Ph.D Assistant Professor of Commerce, St. John’s College of Arts & Science, Ammandivilai. Affiliated to Manonmaniam Sundaranar University, Abishegapatti, Tirunelveli – 627 012, Tamilnadu, India. Published by OF BY AND FOR YOU PUBLICATION Kanyakumari | Tamil Nadu | India Email: [email protected] www.ofbyandforyou.com Book Name : RECENT RESEARCHES IN ARTS AND SCIENCE Published by : OF BY AND FOR YOU PUBLICATION® Editors : Dr. C. SUBATHRA & Dr. F. EFRAME SOPHIA SELVAM Copy Right : OF BY AND FOR YOU PUBLICATION Edition : First - Volume-I Month & Year : April 2020 Pages : 1-221 All rights reserved. No part of this publication can be reproduced in any form by any means without the prior written permission from the publisher. All the contents, data, information, views opinions, charts tables, figures, graphs etc. that are published in this book are the sole responsibility of the authors. Neither the publishers nor the editor in anyway are responsible for the same. ISBN : 978-81-942871-3-1 About Dr. C. SUBATHRA Dr.C.SUBATHRA, working as an Assistant professor of Commerc in Pioneer Kumaraswamy College, Since 2013, she has 17 years of Teaching and Administrative experience in schools, Colleges and NGO’s in Kanyakumari District from 2002 to 2019. She had awarded M.Phil in Commerce in 2007, and awarded Ph.D in Commerce from Manonmaniam Sundaranar University, Tirunelveli in 2015. Now acting as a Research Supervisor under Manonmaniam Sundaranar University, Tiruunelveli and Guiding M.Phil and Ph.D scholars. She had qualified for the award of JRF and NET in June 2011. She had participated more than 100 National and International Seminars, Workshops and Training programs and had published more than 50 Research Articles in the National and International Journals/Books. She also had done M.A.Sociology, PGDHRM and M.Sc.Psychology. She had published 7 Books with ISBN and A Journal with ISSN. She had received 4 Best paper & Best Presenter Award, Best NSS Program Officer Award, Dr. Radhakrishna Shikshana Ratna National Award, Agimsai Gandhi Award – 2019, Kaviyarasar Kalaimani Award – 2019, and Women Achiever Award 2020. About Dr. F.EFRAME SOPHIA SELVAM Dr. F. EFRAME SOPHIA SELVAM, M.Com, B.Ed, M.Phil, NET, Ph.D., graduated from Holy Cross College and S. T. Hindu College, Nagercoil. She was an outstanding student who received university ranks. She is an ardent writer, known for her poetical skills in both English and Tamil. She has written, directed and staged two biblical dramas and six villupattu on different themes. She is a highly satisfied performer of given assignment. She acted as judge in many cultural competitions and very much involved in social and religious activities. She has 27 years of teaching experience. Adding to her credit, she has a record of achieving award for regular attendance for 10 consecutive years. She attended many national and international conferences and presented and published 31 research articles. At present, she is working as an Assistant Professor of Commerce in St. John’s College of Arts and Science, Ammandivilai. She is an active member of the ‘Exam Cell’ and ‘Liturgy Club’. She guides many individuals and group projects with a specialty of new topics. She is taking much initiative to issue newsletter every month on current issues. EDITION – 1, APRIL 2020 ISBN - 978-81-942871-3-1 OF BY AND FOR YOU PUBLICATION CONTENT SL.NO TOPIC PG.NO 1 Entrepreneurship through Start-Ups- A Remedy for Unemployed 1 – 7 Youth - ABHILASH N, Dr. R MABEL SULOCHANA 2 A Study on Customer Satisfaction Of Internet Banking In Tirunelveli 8-12 City - S. ALAMELU MANGAI, Dr.T.SAMSON JOE DHINAKARAN 3 Factors Determine the Performance of Selected Multipurpose 13-18 Agricultural Cooperatives in West Shewa Zone, Oromia Region, Ethiopia. - Mr. KEBEDE G/WOLD, Prof. S. NAKKIRAN 4 A Study on Stress and Problems Faced By Women Police In 19-25 Thoothukudi - K. CHANDRA, Dr. V. SANGEETHA 5 Job Satisfaction of Mahatma Gandhi National Rural Employment 26-33 Guarantees Scheme Workers With Special Reference To Vilavancode Taluk - T.CHANDRA KALA, Dr.R.MABEL SULOCHANA 6 CRM Practices of Central Bank of India In Thoothukudi 34-38 - Dr.T.CHELLAMMAL 7 A Study on Evolution of Green Marketing/Products 39-44 - G.S.DHANASHREE , Dr.K.VISWA SAROJINI DEVI 8 Financial Sector Reforms: A Study on Banking Sector In India 45-49 - GEETHA. J, S.Lt.Dr.S.PRIYA 9 Biodigested Poultry Droppings and Cow Dung As Substratum For Blue 50-56 Green Algae - A Dietary Supplement - Dr.V.JEYANTHI KUMARI 10 Comparative Analysis Of Rhizosphere Effect on Soil Microorganism 57-60 – Dr. V.JEYANTHI KUMARI 11 Analysis of Recruitment and Its Impact on A Micro Organaizations In 61-68 Thoothukudi - Dr. K. JOTHI LEKSHMI 12 A Study on Relationship Between The Factors of Green Customer 69-76 Relationship Management (CRM) Towards Green Concept In Retail Sectors Special Reference To Kanniyakumari District - M K SREEVIDHYA, Dr. A REMILA JANN RECENT RESEARCHES IN ARTS AND SCIENCE ISBN BOOK EDITION – 1, APRIL 2020 ISBN - 978-81-942871-3-1 OF BY AND FOR YOU PUBLICATION 13 Impact of Fish Vending on Socio-Economic State of Women Fish 77-83 Vendors in Muttom Village - M. ANNISH VINOTHA, Dr. A. JOSEPH ARUL SURESH 14 Consumer Satisfaction Towards Himalaya Skin Care Products in 84-89 Kanyakumari District - M.AJITHA, Dr.S.PUSHPALATHA 15 An Economic Analysis of Vegetable Crops Cultivation In India 90-97 - Dr. M. MAHALAKSHMI 16 Factors Influencing Online Shopping of Green Products 98-105 - OLIVIA GEORGE, Dr.C.L.JEBA MELVIN 17 A Study on Investment Pattern of Gold Investors in Rural Areas of 106-111 Tamil Nadu Special Reference To Kanniyakumari District - P.LEKSHMI, Dr.S.MURUGAN, Dr.R.RATHIKA 18 The Water Crisis of Indian Democracy: An Analysis 112-117 - R. PRABAKARAN 19 A Customer Satisfaction Towards Organic Beauty Product Among 118-124 College Students in Tuticorin District - A.PRATHIBA, Dr. D. JANIS BIBIYANA 20 A Study on “SHG (Self Help Group)-Bank Linkage Program” 125-134 - Mr. PRAVEEN B. PATIL, Ms. RUKSAR M. KHAN 21 Local Entrpreneurs And Their Obstacles To Promote Brand On SEO 135-143 With Special References To Delhi - P.PRINCE HILTON, Dr. T. SAMSON JOE DHINAKARAN 22 Work Stress of Employees In Information Technology Sector 144-150 - S.BEMISHA, Dr. G. SWEETLINSUBI 23 Consumer Behaviour Towards Organic Food Products 151-155 - S.VANITHA, Dr.P.JESINTHA 24 Consumers’ Awareness Towards Green Marketing In Thoothukudi 156-164 District - Dr. R. SAMUNDESWARI 25 A Study on Impact of Savings and Investment Behaviour of Working 165-174 Women in Thoothukudi City - Dr. S. SANTHANA KAMALA RECENT RESEARCHES IN ARTS AND SCIENCE ISBN BOOK EDITION – 1, APRIL 2020 ISBN - 978-81-942871-3-1 OF BY AND FOR YOU PUBLICATION 26 Analysis of Radioactive Nuclides in Soil, Water and Vegetable Using 175-179 Gamma Ray Spectrometer At Muttom (Nhbra), Kanyakumari District,Tamilnadu. - V.SAROJINI , T.CHITHAMBARATHANU 27 An Appraisal of Msme Schemes For Women Self-Employment in India 180-186 – A Study - SANKAR GANESH. S, Dr.C.SUBATHRA 28 Modern Training Initiatives and Practices in Corporate 187-197 - N SIVATHANU , Dr. R RADHIKA 29 Quality Work Life Balance Of Women Employees In IOB– 198-203 Kanyakumari District - SNEHA.S.THAMPI, Dr.V.CHITRA 30 Innovation of Twenty First Century Teacher 204-208 - Dr.C.SUBATHRA, J MAHIL KAMALAM 31 A Study on Evolution of Tax Reforms in India 209-215 - Dr. R. SUGANYA, Dr.B.JAYANTHI 32 Problems Faced By the Mahatma Gandhi National Rural Employment 216-221 Guarantee Scheme Women Workers in Vilavancode Taluk Of Kanyakumari District - T.CHANDRA KALA, Dr.R.MABEL SULOCHANA RECENT RESEARCHES IN ARTS AND SCIENCE ISBN BOOK EDITION – 1, APRIL 2020 ISBN - 978-81-942871-3-1 OF BY AND FOR YOU PUBLICATION ENTREPRENEURSHIP THROUGH START-UPS- A REMEDY FOR UNEMPLOYED YOUTH *ABHILASH N Ph.D Research Scholar of Commerce, Reg.No. 18113111011033 Nesamoni Memorial Christian College, Marthandam, Affiliated to Manonmaniam Sundaranar University, Abishaekapatti, Tirunelveli-627012, Tamil Nadu-India **Dr. R MABEL SULOCHANA Assistant Professor, Dept of Commerce and Research Centre, Nesamoni Memorial Christian College, Marthandam-629165, Kanyakumari District, Tamil Nadu-India ABSTRACT India is the second largest populous country in the world which puts forward the need of employing a large number of people.A start-up is a newly emerged business venture that aims to develop a viable business model to meet a market place need or problem. Start-ups create an average of 2 million jobs annually. The present study focus on youth unemployment as a problem that has to be solved and whether the apt solution to it is emergence of start-ups. The main aim of the study is to find out the effect of start up schemes for encouraging youngsters into business. For the purpose of this study convenient sampling method was adopted where samples were unemployed people of age between 25-40 years. Both primary and secondary data were used for the study. Primary data are collected through questionnaire and personal interview and secondary data were collected from newspapers, journals and magazines,etc. Keywords –Unemployment, Start-Up, & Entrepreneurship INTRODUCTION Start-up is a newly emerged business venture that aims to develop a viable business model to meet a market place need or problem. A start-up business is defined as an organisation- o Incorporated for 3 years/4 years o New and existing for not more than 5 years.