Sociálno-Ekonomická Revue Social and Economic Revue
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SOCIÁLNO -EKONOMICKÁ REVUE / 04 - 2015 Sociálno-ekonomická revue Fakulta sociálno-ekonomických vz ťahov, Tren čianska univerzita Alexandra Dub čeka v Tren číne Vedecký časopis – Scientific Journal Social and Economic Revue Faculty of Social and Economic Relations Alexander Dub ček University of Tren čín ISSN – 1336-3727 1 SOCIÁLNO -EKONOMICKÁ REVUE / 04 - 2015 Sociálno-ekonomická revue Social and Economic Revue Redakcia/Editorial office: Študentská 2, 911 50 Tren čín Tel.: 032/7 400 217, Fax: 032/7 400 403 URL: http://fsev.tnuni.sk/revue E-mail: [email protected] Predseda redak čnej rady / Editor-in-chief: Sergej Vojtovi č – Alexander Dub ček University in Tren čín, Slovakia Redak čná rada / Editorial board: Ji ří Bláha VŠB – Technical University in Ostrava, Czech Republic Štefan Cisko Univerzity of Žilina, Slovakia Štefan Hittmár Univerzity of Žilina, Slovakia Jaroslav Holomek Alexander Dubcek University in Tren čín, Slovakia Quido Gambetta University of Bologna, Italy Aleš Gregar Tomas Bata University in Zlín, Czech Republic Karol Janas Alexander Dubcek University in Tren čín, Slovakia Marie Jurová University of Technology in Brno, Czech Republic Rolf Karbach University of Applied Sciences, Zwickau, Germany Jozef Koubek University of Economics, Prague, Czech Republic Ján Kútik Alexander Dub ček University in Tren čín, Slovakia Ľudmila Lipková University of Economics in Bratislava, Slovakia Gyula Mezey University of Publc Science in Budapest, Hungary Ludmila Mládková University of Economics, Prague, Czech Republic Valentinas Navickas Kaunas University of Technology, Lithuania Danuše Nerudová Mendel Univrsity in Brno, Czech Republic Drahomira Pavelková Tomas Bata University in Zlín, Czech Republic Miroslaw J.Skibniewski University of Maryland, USA Stefan Slávik University of Economics in Bratislava, Slovakia Herbert Strunz University of Applied Sciences, Zwickau, Germany Guido Tolksdorf Bielefeld University, Germany Klaus Zapotoczky Johannes Kepler University of Linz, Austria Výkonný redaktor / Executive editor: Marcel Kordoš - Alexander Dub ček University in Tren čín, Slovakia Časopis Sociálno-ekonomická revue vychádza štvr ťro čne. The Social and Economic Revue is published quarterly. Vydavate ľ/Publishing house: Fakulta sociálno-ekonomických vz ťahov, Tren čianska univerzita Alexandra Dub čeka v Tren číne. IČO 00 31 118 259 The Social and Economic Revue journal is indexed in international scientific databases: Index Copernicus, Central and Eastern European online Library (CEEOL), EBSCO Publishing, Inc. - Business Source Complete, EconBiz . EV 3775/09 ISSN - 1336-3727 2 SOCIÁLNO -EKONOMICKÁ REVUE / 04 - 2015 Sociálno-ekonomická revue Fakulta sociálno-ekonomických vz ťahov, Tren čianska univerzita Alexandra Dub čeka v Tren číne Vedecký časopis – Scientific Journal Social and Economic Revue Faculty of Social and Economic Relations, Alexander Dub ček University of Tren čín Ro čník 13, december 2015, číslo 4 Volume 13, December 2015, no. 4 3 SOCIÁLNO -EKONOMICKÁ REVUE / 04 - 2015 Obsah Contents INTERNATIONAL ECONOMICS AND POLITICS THE EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY AS COMPETITIVENESS FACTOR ....................................................................................................... 6 Valentinas NAVICKAS, Rima KONTAUTIENE SOCIO-ECONOMIC ASPECTS OF PROMOTING INTERNATIONAL TOURISM IN GEORGIA ........................................................................................................................................... 13 Maka PIRANASHVILI, Nodar GRDZELISHVILI HUMAN RESOURCES AND PERSONNEL MANAGEMENT INNOVATIVE HUMAN RESOURCE MANAGEMENT AS PRODUCT OF ACTIVITY OF MODERN UNIVERSITY ...................................................................................... 18 Bela GODERDZISHVILI, Tamari BERIDZE, Natalia TCHANTURIA EMPLOYEE REMUNERATION STRATEGIES .......................................................................... 22 Karol KRAJ ČO, Boris JANSKÝ SUCCESSFUL WORK TEAMS ....................................................................................................... 28 Shorena METREVELI, Tamari KAJAIA THE HUMAN CAPITAL AS AN OBJECT OF THE HUMAN RESOURCES MANAGEMENT ................................................................................................................................ 33 Elena POLISHCHUK, Elina TIKHONOVA, Alexey SHCHENYATSKIY SOCIAL ASPECTS OF MANAGEMENT KNOWLEDGE MANAGEMENT IN AZERBAIJAN COMPANIES: EVALUATING IN FUNCTIONAL LEVEL .............................................................................................................. 38 Natik QURBANOV, Vuqar QURBANOV MANAGEMENT OF QUALITY IN HIGHER EDUCATION IN GEORGIA ............................ 45 Vasil KIKUTADZE, Ketevan MAISURADZE UNIVERSITY STUDENTS AND VIRTUAL LEARNING ENVIRONMENTS: MOTIVATION, EFFECTIVENESS AND SATISFACTION ....................................................... 50 Francesca Romero FORTEZA, Miquel Àngel OLTRA ALBIACH, Rosa Pardo COY SOCIAL CONTEXT OF THE ECONOMY , LABOR MARKET AND HUMAN RESOURCES DEVELOPMENT THE GAP BETWEEN EDUCATION AND EMPLOYMENT IN SOUTH CAUCASUS COUNTRIES ...................................................................................................................................... 55 Maia MELADZE, Tamar KOBLIANIDZE 4 SOCIÁLNO -EKONOMICKÁ REVUE / 04 - 2015 WORK-LIFE BALANCE AS REDISCOVERED MODERN TREND IN HR MANAGEMENT ................................................................................................................................ 62 Klára ŠIMONOVÁ, Jana M. ŠAFRÁNKOVÁ PSYCHOLOGY OF MANAGEMENT TOWARDS SELECTED INTERPERSONAL SKILLS IN MANAGEMENT ............................ 68 Kristína RA ČKOVÁ PUBLIC ECONOMICS AND PUBLIC ADMINISTRATION , REGIONAL DEVELOPMENT DEVELOPMENT OF PUBLIC SERVICES WITH APPROPRIATE EDUCATION OF USERS ................................................................................................................................................. 71 Martina KLIEROVÁ PUBLIC SERVICES IN AREA OF CITIZENS’ SECURITY ....................................................... 77 Ján MICHALKO LANGUAGE COMPETENCES IN HUMAN RESOURCES DEVELOPMENT PATHWAYS TO PLURILINGUALISM. A REFLECTION ON LINGUISTIC TRANSFER AND LANGUAGE CONTACT IN EDUCATIONAL CONTEXTS ....................... 83 Anna Devís ARBONA, Silvia-Maria CHIREAC 5 SOCIÁLNO -EKONOMICKÁ REVUE / 04 - 2015 THE EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY AS COMPETITIVENESS FACTOR Valentinas NAVICKAS, Rima KONTAUTIENE Abstract Authors examine the issues in the evaluation of corporate social responsibility (CSR) as a factor of competitiveness. An analysis of definitions of corporate social responsibility revealed that a construct of CSR is not enough understandable and it is not obvious how incorporate into business strategy and performance. Competitiveness at micro level is a multifaceted concept and involves a combination of assets, processes and performance. Various methods of evaluation of links between CSR and competitiveness differ in terms of scope and application aim. The main evaluation issues that arise at the methodological level are: the absence of definite, clear, and solid concepts of corporate social responsibility and competitiveness at micro level, and a variety of competitiveness evaluation methods for their scope and purpose, and a diversity of the interpretation of links between corporate social responsibility and competitiveness. Key words Corporate social responsibility, competitiveness, evaluation, methodological issues. JEL Classification: E32, O11, M14 Introduction The novelty of the study . Authors of the study analyzed the issues in the evaluation of CSR as a factor of competitiveness and created a classification An evaluation can be defined as a systematic of evaluation’ methodological issues, that allows process by which a value, weight, significance or prosecute a more efficient sampling of evaluation’ other settings of estimated object in employing methods. definite criteria and methodology of evaluation are established. It is necessary to emphasize that an The object of the study: methodological issues in evaluation of CSR as a factor of competitiveness falls the evaluation of CSR as factor of competitiveness. into the scope of the aforesaid definition, but also has The aim of the study: to analyze the its singularity. There is often difficult to define (to methodological issues in the evaluation of CSR as a highlight) the criteria of CSR as a factor of factor of enterprise competitiveness in purpose to competitiveness evaluation. A concept of corporate create a classification of issues. social responsibility (CSR) same as a concept of The objectives of the study are: competitiveness is multifaceted. And also an ability to 1. To explore a multipartite scope of corporate compete, as an expression of an attractive for social responsibility; consumer price - quality of goods [services] ratio, 2. To examine a multifaceted concept of high standards of quality and innovation, a wide range competitiveness; of production and other micro-factors, is very relative. 3. To create a classification of issues of CSR as The problem of the study. A formation of factor of competitiveness evaluation. flexible, systematic and detailed methodology of the evaluation of the links between corporate social A multipartite scope of corporate social responsibility and enterprises’ competitiveness is an responsibility object of a variety of scientific and applied research (Mandl, Dorr 2007; Weber 2008; Massimo et al. 2009; Vilanova, Lozano, Arenas 2009; Martinuzzi, According